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MacRumors
Sep 10, 2013, 12:43 PM
http://images.macrumors.com/im/macrumorsthreadlogo.gif (http://www.macrumors.com/2013/09/10/apple-announces-colorful-new-iphone-5c-starting-at-99-on-two-year-contract/)


Apple today announced (http://www.apple.com/pr/library/2013/09/10Apple-Introduces-iPhone-5c-The-Most-Colorful-iPhone-Yet.html) the new lower-priced iPhone 5c (http://www.apple.com/iphone-5c/), replacing the iPhone 5 in Apple's phone lineup. The new device is available in five different colors -- green, yellow, blue, white, and pink -- in a polycarbonate design. The phone uses the same A6 processor and rear-facing camera as the iPhone 5. Apple posted a new product video (http://www.apple.com/iphone-5c/videos/#video-product), featuring Jony Ive, for the 5c.

http://images.macrumors.com/article-new/2013/09/iphone5c1.jpg
"iPhone 5c is everything iPhone 5 was and more, in an all-new design packed with great features," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "iPhone 5c is designed with a beautiful polycarbonate enclosure that looks and feels so solid in your hand."The new phone includes some upgraded parts as well, including an improved front-facing FaceTime camera and support for more LTE bands.

The phone is made of what Apple calls a hard-coated polycarbonate, using a steel-reinforced interior that also serves as the antenna. The company also introduced a line of $29 cases (http://www.apple.com/iphone/accessories/#iphone-5c-cases) that snap onto the back of iPhone 5c and come in pink, yellow, blue, green, white and black.

The iPhone 5c is available for preorder (http://store.apple.com/us/buy-iphone/iphone5c) this Friday, September 13 for $99 in 16GB and 32GB for $199 with a two-year contract. It will go on sale Friday, September 20.

Article Link: Apple Announces Colorful New iPhone 5c, Starting at $99 on Two-Year Contract (http://www.macrumors.com/2013/09/10/apple-announces-colorful-new-iphone-5c-starting-at-99-on-two-year-contract/)



Eidorian
Sep 10, 2013, 12:44 PM
I just want to know how much it is without a contract.

clibinarius
Sep 10, 2013, 12:45 PM
Low cost? To who, Apple? It is the same price as the traditional prior-generation iPhone.

appleguy123
Sep 10, 2013, 12:45 PM
Apple failed here. The purpose of these phones should have been to make them cheap without a contract.

peteullo
Sep 10, 2013, 12:45 PM
I think the big mistake here was not offering a free version of this phone. I guess we will soon see if the 4S becomes "free"

Greg.
Sep 10, 2013, 12:50 PM
Why would anyone buy the 5C over the 5S? - It relies on hooking in myopic credit loving consumers to buy a new phone for a smaller upfront cost, but still being locked in on an expensive 2 year contract. If we assume $75 a month, the difference between the $99 5C and $199 5S, may seem 50% cheaper, but over the 2 years period the 5% saving seems rather small in perspective. Such is the way our economy works today.

Was really hoping to see something like the Nexus 4 pricing, where you can buy one for like $199 with no contract. I'm not sure why the 5C exists otherwise. I struggle to understand the rationale for Apple's chosen strategy - if they had gone for a low cost iPhone I think it could have really taken off in developing markets, but now I can't see it happening.

ee13lbp
Sep 10, 2013, 12:51 PM
I don't really see the point of the case, it's already plastic..?

Tankmaze
Sep 10, 2013, 12:52 PM
I just want to know how much it is without a contract.

i'm guessing $499...

saving107
Sep 10, 2013, 12:53 PM
Low cost? To who, Apple? It is the same price as the traditional prior-generation iPhone.

Did Apple ever state it would be anything different than past years?

Eidorian
Sep 10, 2013, 12:56 PM
i'm guessing $499...That's a guarantee that I'll be picking up a Nexus 4, if they're still in stock, if Apple is going to even consider a price that high.

They really dropped the ball with that contract pricing. They should have shown us what they're capable of without one for the rest of the world. There is one outside of the United States.

vmistery
Sep 10, 2013, 01:00 PM
Wonder how the 5c will impact on iPhone 5 second user prices now the 5 is discontinued, will it get decent ios version support??

numlock
Sep 10, 2013, 01:04 PM
Wonder how the 5c will impact on iPhone 5 second user prices now the 5 is discontinued, will it get decent ios version support??

might depend on how its received but apple can be as greedy and self serving as the come.

and i agree with the comments regarding the prices. apple is not a small company that is just for california or the usa. i for dont give a **** about contract prices. its as anti consumer as it gets

absurdamerica
Sep 10, 2013, 01:06 PM
I think the big mistake here was not offering a free version of this phone. I guess we will soon see if the 4S becomes "free"

It already is free...

----------

Did Apple ever state it would be anything different than past years?

No, but investors were expecting a phone that would be sold at a lower cost attracting more new customers to the brand. I expect the stock to dive unless pricing in China is substantially lower.

randomguyishere
Sep 10, 2013, 01:07 PM
Wonder how the 5c will impact on iPhone 5 second user prices now the 5 is discontinued, will it get decent ios version support??

I sure hope so. They discontinued the iPhone 4, and it's still receiving iOS 7. Granted, not all of iOS 7's features are supported on the iPhone 4.

numlock
Sep 10, 2013, 01:11 PM
It already is free...

----------



No, but investors were expecting a phone that would be sold at a lower cost attracting more new customers to the brand. I expect the stock to dive unless pricing in China is substantially lower.

that would create a huge black market. go globalization go

Eriden
Sep 10, 2013, 01:13 PM
That's a guarantee that I'll be picking up a Nexus 4, if they're still in stock, if Apple is going to even consider a price that high.

Same here. I'd consider a $349/$399 off contract pricing for the 5C if they offered it, but access to the Apple ecosystem isn't worth the price of admission for me on a new 2 year contract. Not when the cost of a MVNO plan is closer to $1000 over two years versus $2000 over two years for a major carrier.

For all the great iOS apps, I've got my iPad4, and all I really need my phone to do is make phone calls, check emails, and do occasional Internet searches.

Apple continues to cater almost exclusively to the premium market, which is certainly how they've built their brand over the years.

MacFather
Sep 10, 2013, 01:15 PM
Designed by Apple in California. Inspired by Nokia Lumia.

chimpboy74
Sep 10, 2013, 01:15 PM
£469 for 16gb on uk apple store. Ouchy.

I'm out

JonyIve
Sep 10, 2013, 01:16 PM
iPhone 5C is beautifully, unapologetically plastic.

arif1490
Sep 10, 2013, 01:17 PM
no contract

432371

Eidorian
Sep 10, 2013, 01:19 PM
US$549 for 16 GB and $649 for 32 GB for unlocked and contract free. I've said this before but WHAT market are they targeting with the iPhone 5C that the 5S doesn't already cater to?

ReValveiT
Sep 10, 2013, 01:19 PM
£469 for a 5c in the UK.

Apple have really been on the crack pipe this time.

Looking forward to that Nexus4.

JHankwitz
Sep 10, 2013, 01:19 PM
I just want to know how much it is without a contract.

Usually about $400 to $450 more.

JackieInCo
Sep 10, 2013, 01:19 PM
The 4S became free as of today for an 8GB version. Previous to today, the 16GB 4S was $99.

Sue De Nimes
Sep 10, 2013, 01:20 PM
5C is just a whole world of fail at that price.

It has launched at flagship handset price. It is also only £80 cheaper than the 5S here in the UK.

Anyone buying the 5C over the 5S is smoking crack

milo
Sep 10, 2013, 01:24 PM
Apple store is back up. $549/649 off contract. Unbelievable.

Wasn't the whole point of this thing to be a cheaper phone so they could compete in emerging markets (and start getting a little bit of their market share back)? Is that even cheaper at all compared to the previous generation?

gooberwilson
Sep 10, 2013, 01:24 PM
So basically they replaced the beautiful iPhone 5 with a plastic iPhone 5C but kept the same price... Terrible. Would have been better for them to just keep the iPhone 5 in the lineup.

numlock
Sep 10, 2013, 01:24 PM
5C is just a whole world of fail at that price.

It has launched at flagship handset price. It is also only £80 cheaper than the 5S here in the UK.

Anyone buying the 5C over the 5S is smoking crack

wonder if they will feel pressured to do a price reduction like they did in 2007 or the 5c might be very shortlived.

$100 isnt the biggest amount in the world. its the illusion that they are giving you a choice

BeamWalker
Sep 10, 2013, 01:28 PM
Why, Apple ? I'd understand 400 Euros but 600 ? No way.

UnalignedByte
Sep 10, 2013, 01:28 PM
I am now thinking about getting the 5C, but god, couldn't they make them in adult colors too? Only white is acceptable, rest looks like they've been taken from a toy box. Was plain black so much to ask for?

absurdamerica
Sep 10, 2013, 01:29 PM
that would create a huge black market. go globalization go

You don't think there's already differences in device availability, features, and pricing with other manufacturers?

You're assuming the Chinese phone is interoperable with the US networks.

milo
Sep 10, 2013, 01:29 PM
And even the 4S is still $450. Completely insane, it's like they finally gave in on cutting some corners to save a bit of money but then forgot to drop the price. Why would anyone buy the 5C/32 when the 5S/16 is the same price and offers so much more?

absurdamerica
Sep 10, 2013, 01:31 PM
Apple store is back up. $549/649 off contract. Unbelievable.

Is that even cheaper at all compared to the previous generation?

Nope, it's not, customers at least in the US will pay the same price for a cheaper phone from a cost of materials standpoint and Apple will keep its margins higher.

Bad move on their part I think, time will tell.

cburton
Sep 10, 2013, 01:31 PM
Terrible off contract pricing. I wouldn't pay a penny over $399/$499 for it seeing as it doesn't have any of the cool new features of the 5S. Oh well, what did we expect - this is Apple after all.

Sparced
Sep 10, 2013, 01:32 PM
£469 for the C. Why am I not surprised.

That's me sticking with Android again and the sound of Apples market share and stock price continuing to fall as their prices remain the same.

Forget it.

CommodityFetish
Sep 10, 2013, 01:33 PM
Unless I missed something they basically just did what they always do, offering last years model as the cheaper option.

This time they just re-branded it by giving it a new name, a colorful plastic case, and some new marketing spin so that it would feel "new".

(The high pricing is very good news for Mozilla and Firefox OS, BTW...)

Bladers
Sep 10, 2013, 01:34 PM
yet again another non-event by apple. lasted roughly 60 minutes and then a 20 minutes long misdirection by Elvis to make you forget that nothing novel was showcased.

thasan
Sep 10, 2013, 01:34 PM
£469 for 16gb on uk apple store. Ouchy.

I'm out

yes i was expecting 429 pr 449 :(

Wayfarer
Sep 10, 2013, 01:35 PM
So my iPhone 5 is already discontinued after less than one year. :mad::mad::mad:

http://2.bp.blogspot.com/-RZ9JsoWlFso/TZDM8NPO-jI/AAAAAAAAAKQ/9D3k8GMw0rE/s320/angry-face.jpg

Rocko1
Sep 10, 2013, 01:35 PM
Not one masculine color.

megapopular
Sep 10, 2013, 01:35 PM
5S people will all have to stand in line at a carrier store or the Apple store. Nice way to set them up for big news stories on the 20th!!

Ashin
Sep 10, 2013, 01:36 PM
It makes sense now.

Cheaper iPhone - just meant cheaper for Apple to make, but still high priced

iHEARTcartoons
Sep 10, 2013, 01:36 PM
No 5" screen... Worst iPhone ever.

numlock
Sep 10, 2013, 01:36 PM
You don't think there's already differences in device availability, features, and pricing with other manufacturers?

You're assuming the Chinese phone is interoperable with the US networks.

other companies really are not my concern but it leads to black markets. i know that well enough as i have taken advantage of connections where its available for a lesser price.

im actually not really thinking about the US networks. networks in europe are rather my concern. but are these devices not meant to be travelled with and used all over the world?

springsup
Sep 10, 2013, 01:36 PM
This is a pricing failure.

I've been saying for ages that Apple's prices are from an age when the iOS experience was significantly better than the Android experience. That's no longer true and the prices don't match how many people value iOS.

It's about €100 cheaper than the 5S off-contract. That's a terrible deal. A €600 off-contract entry cost is way too high.

Tiger8
Sep 10, 2013, 01:36 PM
Let me get this straight, a year ago I would get last year model for $99 on contract.

This year, i will get a plastic version of last year model for... $99... nice

drew0020
Sep 10, 2013, 01:36 PM
Wow $550 unlocked for a plastic phone. I am not sure what Apple was/is thinking?!?

TC03
Sep 10, 2013, 01:36 PM
The prices in Europe are getting ridiculous.

iPhone 5C
US: $549
Europe: $800

iPhone 5S
US: $699
Europe: $930

No wonder market share is going down the drain in Europe.

groovebuster
Sep 10, 2013, 01:36 PM
£469 for a 5c in the UK.

Apple have really been on the crack pipe this time.

Looking forward to that Nexus4.

699.-€ for the 32GB here in Germany! What the...?

Wow. I am disappointed...

Shearwater
Sep 10, 2013, 01:36 PM
A non contract 32Gb 5C in the UK is the equivalent of $863...:eek:

mizaco
Sep 10, 2013, 01:37 PM
Looks cheap. Feels cheap. Is cheap.

wwinter86
Sep 10, 2013, 01:37 PM
America gets the iPhone 5c for $99 (£63), we get it for £469 ($738). They have just made a lot of Brits their enemies now. Rip Off. This is an insult to Apple's British customers.

P.S Why would anyone pay £469 for the C when they can get the S for £549?

jovada
Sep 10, 2013, 01:37 PM
What a disappointment. The price, I mean. 699 euro for the 5S, 599 for the 5C. The difference should have been bigger...

QCassidy352
Sep 10, 2013, 01:38 PM
$100 less and it would've been a huge winner. 16 gb free with contract (drop the 4s) would've sold like hotcakes. This... This I don't get.

Narcaz
Sep 10, 2013, 01:38 PM
Prices are insane in Germany: 5C 599€ 5S 699€ (4s was 630€ at launch). I thought the 5C would be cheaper. You can get a new iPhone 5 for 580€ at amazon here.

dvoros
Sep 10, 2013, 01:38 PM
They didn't even have a real phone to show anybody. No iPhone 5c, no iPhone 5s and no IOS 7 to demo. Its all vaporware. What the hell have they been doing for the last year. This is so sad and embarrassing. They really do miss Steve.:confused::o:(

/dev/toaster
Sep 10, 2013, 01:38 PM
America gets the iPhone 5c for $99 (£63), we get it for £469 ($738). They have just made a lot of Brits their enemies now. Rip Off. This is an insult to Apple's British customers.

P.S Why would anyone pay £469 for the C when they can get the S for £549?

That is outside of a contract. If we buy it outside of contract the price is much higher then $99.

Zerilos
Sep 10, 2013, 01:39 PM
Low cost? To who, Apple? It is the same price as the traditional prior-generation iPhone.

The big question is what they'll cost in China, the country they were designed for. If it's the same price, then Cook's an idiot and nobody will by this phone.

PaulOBrain
Sep 10, 2013, 01:39 PM
Priced right, and this thing would have sold like hotcakes. Apple have blown it with the pricing here.

tomjleeds
Sep 10, 2013, 01:39 PM
Yet another disappointing Apple event.

I simply cannot believe the pricing. £469 for the 5C or £549 for the 5S here in the UK. Incredible.

America gets the iPhone 5c for $99 (£63), we get it for £469 ($738). They have just made a lot of Brits their enemies now. Rip Off. This is an insult to Apple's British customers.

P.S Why would anyone pay £469 for the C when they can get the S for £549?

You are comparing two completely different proposals. $99 involves a two year contract. $738 involves no contract at all.

RobNYC
Sep 10, 2013, 01:39 PM
Is the 5C going to have Siri?

Kensai
Sep 10, 2013, 01:40 PM
Jee, has anyone else noticed how ugly the "hon" letters appear in the back of the 5C with the cases? It is not even centered. Definitely the case was a last moment afterthought...

With Jobs dead, all attention to the slightest detail is weaning. :(

peb123
Sep 10, 2013, 01:40 PM
The unlocked 5c is only $100 cheaper than the 5s. It still isn't very low cost?

NOV
Sep 10, 2013, 01:40 PM
Looks cheap. Feels cheap. Is cheap.
beg to differ concerning your last sentence.

OllyW
Sep 10, 2013, 01:41 PM
America gets the iPhone 5c for $99 (£63), we get it for £469 ($738). They have just made a lot of Brits their enemies now. Rip Off. This is an insult to Apple's British customers.

No they don't.

They get it for $99 plus the cost of a two year contract. The UK price is for the unlocked contract free 5C and includes 20% VAT.

Lukkee24
Sep 10, 2013, 01:41 PM
5C is just a whole world of fail at that price.

It has launched at flagship handset price. It is also only £80 cheaper than the 5S here in the UK.

Anyone buying the 5C over the 5S is smoking crack
Why? Just because you don't like it?
I actually prefer the iPhone 5C design-wise to the iPhone 5/5S.
I am now thinking about getting the 5C, but god, couldn't they make them in adult colors too? Only white is acceptable, rest looks like they've been taken from a toy box. Was plain black so much to ask for?
Same, and yeah maybe the blue isn't too bad but if I get one it'd be white.
And even the 4S is still $450. Completely insane, it's like they finally gave in on cutting some corners to save a bit of money but then forgot to drop the price. Why would anyone buy the 5C/32 when the 5S/16 is the same price and offers so much more?
16GB wouldn't be enough for me :P.

iapplelove
Sep 10, 2013, 01:41 PM
Low cost? To who, Apple? It is the same price as the traditional prior-generation iPhone.

low cost as in build quality

Liquorpuki
Sep 10, 2013, 01:42 PM
Designed by Apple in California. Inspired by Nokia Lumia.

inspired by My Little Pony

scbn
Sep 10, 2013, 01:43 PM
"C" is definitely not for cheap. Apple will never release a real cheap phone.

Lukkee24
Sep 10, 2013, 01:43 PM
So my iPhone 5 is already discontinued after less than one year. :mad::mad::mad:

Image (http://2.bp.blogspot.com/-RZ9JsoWlFso/TZDM8NPO-jI/AAAAAAAAAKQ/9D3k8GMw0rE/s320/angry-face.jpg)

I can't see why you're angry about this? They'll still support it, e.g. you're still getting iOS 7. It's not like they're gonna take away your phone!

bozzykid
Sep 10, 2013, 01:44 PM
What I do like is they are selling it unlocked right off the bat. They have never done that before. But $550 is crazy. They usually sell the old phone for that price. In this case, it is the old phone but with cheaper materials. It's kind of a let down to me.

Ashin
Sep 10, 2013, 01:44 PM
The iPhone 5C case is just lazy.

http://i.imgur.com/CvHLIHA.jpg

Can see "hon" through the hole - so ugly:eek:

TheMarc
Sep 10, 2013, 01:44 PM
Let me get this straight, a year ago I would get last year model for $99 on contract.

This year, i will get a plastic version of last year model for... $99... nice

EXACTLY!
What the hell is this?
They kept the same price and lowered quality? That's their idea for a great new "entry-level" phone to conquer market-share? It's ridiculous and frustrating.

I still can't believe today's disappointment. The 5C is at least 150$ too expensive, the pricing difference between the different storage capacities is exaggerated, and the 5S should have been available from 32Gb to 128Gb.

Small White Car
Sep 10, 2013, 01:45 PM
Y'all don't get it.

Apple moved us from $1,400 Macbooks to $1,000 Macbook Airs.

People pointed to $300 PCs and said "why not that?" Well, because that's not what Apple's after and it's not where they'll ever go.

This is the same thing.

Who will buy this? Probably the same people that spent all this year buying the iPhone 4S and all last year buying the 4 and the previous year buying the 3GS. Apple sold a LOT of those "last year" phones. Some people think they're half of all iPhone sales. And now you're gonna tempt those same people withe a BRAND NEW candy design? Jeez, this thing is gonna break sales records.

You can pretend those people don't exist all you want, but Apple's not ignoring them.

It's not for me. It's not for you. It's not for hardly anyone here.

Never forget that none of that really matters.

majkom
Sep 10, 2013, 01:45 PM
sorry apple, 5c is simply robery on us - you take 1 year old phone, put it in the lower cost package and ask same price as you would for 5... and prices here in europe are ridiculous - ip4s with 8gigs costs 510 use - that is the price of middle class to top adroid models.. apple, seriously?

but 5s is state of art (pitty there is no igzo, i wont buy it because of that, waiting for ip6)

andy9l
Sep 10, 2013, 01:45 PM
Uproar all over the web about the price. Chance of Apple changing the price?

PS. Who is signing phone contracts in 2013? Handset + £15/month unlimited calls/texts/data. No minimum term, no contract. That is what you do now. Don't sign anything.

chimpboy74
Sep 10, 2013, 01:45 PM
I'm not one for throwing a tantrum and chucking my toys out of the pram. BUT I will certainly have a look at an android now just to see how it might work for me (not saying I will jump but I've never considered android before due to iTunes Match etc)

AppleMark
Sep 10, 2013, 01:45 PM
This is a crazy price for a crazy looking phone. And not crazy good either.

The only people who will buy this over the 5S, are going to really like bright colours...., a lot..

Tmelon
Sep 10, 2013, 01:45 PM
It's basically an uglier iPhone 5. They would have been better off just dropping the price of the iPhone 5.

jovada
Sep 10, 2013, 01:46 PM
Jee, has anyone else noticed how ugly the "hon" letters appear in the back of the 5C with the cases? It is not even centered.

Maybe just a detail, but it was the first thing I noticed too!

tyson12zoll
Sep 10, 2013, 01:46 PM
Looks cheap. Feels cheap. Is cheap.

shenanigans. have NOT felt it.

whoknows87
Sep 10, 2013, 01:46 PM
5C pricing if over $350 is a FAIL, when you still have the iPhone 4S,5,5S, ( buy the 5 used ), not to mention a Nexus 4 device that is $199

stubborn company, the light at the end of the tunnel is a train coming for Apple

wizard
Sep 10, 2013, 01:47 PM
wonder if they will feel pressured to do a price reduction like they did in 2007 or the 5c might be very shortlived.

$100 isnt the biggest amount in the world. its the illusion that they are giving you a choice

No I might suggest it is giving your vendors or retailers options in how they market the phone. Expect to see promotions and discounts around the Christmas shopping season and other hot shopping times of the year. Remember it is only a list price.

bryanescuela
Sep 10, 2013, 01:48 PM
America gets the iPhone 5c for $99 (£63), we get it for £469 ($738). They have just made a lot of Brits their enemies now. Rip Off. This is an insult to Apple's British customers.

P.S Why would anyone pay £469 for the C when they can get the S for £549?

Is that the price WITH a 2 years contract?????

Goratrix
Sep 10, 2013, 01:48 PM
The 5C is 599€ and 699€ in Germany :eek: That is the pinnacle of ridiculousness.

ValSalva
Sep 10, 2013, 01:48 PM
It's basically an uglier iPhone 5. They would have been better off just dropping the price of the iPhone 5.

Maybe after a year the iPhone 5 is still too expensive to make. The aluminum unibody must still be too hard to engineer. Because if Apple could make the same margins with the iPhone 5 being $100 cheaper then you are exactly right. Just sell brightly colored cases.

Battlefield Fan
Sep 10, 2013, 01:48 PM
Wow. Apple failed with the pricing. Maybe other countries will like it but it'll be a failure in the American market.

bozzykid
Sep 10, 2013, 01:49 PM
No I might suggest it is giving your vendors or retailers options in how they market the phone. Expect to see promotions and discounts around the Christmas shopping season and other hot shopping times of the year. Remember it is only a list price.

List price for new Apple products rarely drops past list price very quickly. I think that is part of the reason for dropping the 5. They can call this a new product and keep the margins crazy high.

iapplelove
Sep 10, 2013, 01:50 PM
"C" is definitely not for cheap. Apple will never release a real cheap phone.

c for color

tyson12zoll
Sep 10, 2013, 01:50 PM
Y'all don't get it.

Apple moved us from $1,400 Macbooks to $1,000 Macbook Airs.

People pointed to $300 PCs and said "why not that?" Well, because that's not what Apple's after and it's not where they'll ever go.

This is the same thing.

Who will buy this? Probably the same people that spent all this year buying the iPhone 4S and all last year buying the 4 and the previous year buying the 3GS. Apple sold a LOT of those "last year" phones. Some people think they're half of all iPhone sales. And now you're gonna tempt those same people withe a BRAND NEW candy design? Jeez, this thing is gonna break sales records.

You can pretend those people don't exist all you want, but Apple's not ignoring them.

It's not for me. It's not for you. It's not for hardly anyone here.

Never forget that none of that really matters.

Finally logic prevails in the thread! Exactly what I'm thinking.

MarkNY
Sep 10, 2013, 01:51 PM
Obviously, over the life of the contract, there is effectively no price difference between between the two, and given the higher obvious salvage value of the 5S, it may very well be the 5C is MORE expensive.

So...given the pastel colors of iOS 7 and the the new plastic pastel phones, Apple is worried about the teenage female demographic. Seriously. The 5C is not about price.

slu
Sep 10, 2013, 01:51 PM
Off contract price is ridiculous. Glad I moved to the Nexus 4 a few months ago. I won't consider another iPhone until I can get one for $399 off contract, at most. Apple already lost me as an iPhone customer, and if they keep this up, they will never get me back. They just don't offer that much extra value to justify the extra cost.

shanson27
Sep 10, 2013, 01:51 PM
official video on youtube

http://www.youtube.com/watch?v=qiXYdRWT77c

Loved so far, but i prefer the iPhone 5S :D

Ashin
Sep 10, 2013, 01:52 PM
Jee, has anyone else noticed how ugly the "hon" letters appear in the back of the 5C with the cases? It is not even centered. Definitely the case was a last moment afterthought...

With Jobs dead, all attention to the slightest detail is weaning. :(

Possibly the ugliest thing Apple ever designed?

Pure laziness, almost unbelievable.

Even the case is cheap to make, cut out load of holes :eek:

majkom
Sep 10, 2013, 01:52 PM
Wow. Apple failed with the pricing. Maybe other countries will like it but it'll be a failure in the American market.

How other countries may like it if americans dont do...just to remind, there are very few countries if any where apple products are cheaper than in US:D here in Europe, 5c is dead product. for its price you can get any, ANY top android phone

whoknows87
Sep 10, 2013, 01:53 PM
Off contract price is ridiculous. Glad I moved to the Nexus 4 a few months ago. I won't consider another iPhone until I can get one for $399 off contract, at most. Apple already lost me as an iPhone customer, and if they keep this up, they will never get me back. They just don't offer that much extra value to justify the extra cost.

switched when the Nexus 4 came out, and looking forward to the Nexus 5, awesome pricing and awesome features, this is just plain robbery, why would you go for the 5C when you get a 5S for $100 more....... plain stupid

cclloyd
Sep 10, 2013, 01:53 PM
Fake. Apple would never release a plastic iPhone.

bozzykid
Sep 10, 2013, 01:54 PM
Wow. Apple failed with the pricing. Maybe other countries will like it but it'll be a failure in the American market.

It will be a bigger success in the US than about any other country especially those in Europe and Asia.

ifij775
Sep 10, 2013, 01:54 PM
With no "cheap" iphone those iPhone 5 buyback prices will definitely hold up. I can't wait to trade up to the 5S

Ashin
Sep 10, 2013, 01:54 PM
C stands for "Cheap to make" or "Crap"?:rolleyes:

mrkramer
Sep 10, 2013, 01:54 PM
While I'm disappointed about the rumours of this being a low cost phone were wrong I still think it will sell well. And the higher price might just upwell more people to the 5S since there isn't a lot of difference and you get quite a bit better phone with the 5S.

wizard
Sep 10, 2013, 01:56 PM
yet again another non-event by apple. lasted roughly 60 minutes and then a 20 minutes long misdirection by Elvis to make you forget that nothing novel was showcased.

Lets see:

64 bit CPU
Motion coprocessor
New version of Open GL
New GPU
Finger print reader
Heavily reworked iOS
More carrier support
Vastly improved camera

Yep nothing above to crow about.

Looking at it objectively this is possibly the biggest iPhone upgrade in some time.

Small White Car
Sep 10, 2013, 01:57 PM
PS. Who is signing phone contracts in 2013? Handset + £15/month unlimited calls/texts/data. No minimum term, no contract. That is what you do now. Don't sign anything.

Americans.

Here it's dumb for me to NOT sign a contract.

I could:

A) Get a $199 phone and pay $80 per month
or
B) Get a $599 phone and pay $80 per month

Hmmm...


I know you don't have to put up with such stupid choices. Feel lucky.

Tiger8
Sep 10, 2013, 01:57 PM
EXACTLY!
What the hell is this?
They kept the same price and lowered quality? That's their idea for a great new "entry-level" phone to conquer market-share? It's ridiculous and frustrating.

I still can't believe today's disappointment. The 5C is at least 150$ too expensive, the pricing difference between the different storage capacities is exaggerated, and the 5S should have been available from 32Gb to 128Gb.

And I GUARANTEE to you that next year, around this time:

All New iPhone 6: $199 on Contract
iPhone 5sc: $99 (iPhone 5s in a plastic package)
iPhone 5c: Free (The same 5C we saw today)

PeteJames
Sep 10, 2013, 01:58 PM
Low cost? To who, Apple? It is the same price as the traditional prior-generation iPhone.

Yeah it's a joke. Low cost my arse. £469 for the 16GB without a contract. I would have been willing to pay £200 max. Definitely not getting an iphone. I'm not sure why people would save £100 and go for that instead of the 5S if they're prepared to spend so much already.

milo
Sep 10, 2013, 01:58 PM
So any recommendations for a decent affordable android phone, t-mobile compatible? Nexus 4 seems decent but LTE would be nice, also where is it available for $199?

Ivabign
Sep 10, 2013, 02:00 PM
$549 for a 16gb 5C???

Why would anyone not spend the extra $100 for a 5S? Cuz it's colorful?

The amount of extra tech in the S model more than makes up for the C-Note...

This is a big mistake - sure they will sell a lot, because people will buy anything Apple - but take a $299 iPod Touch (in aluminum) and add the LTE/Cellular for $130 (the same add on an iPad) - and they could have sold this in 32gb configuration for $429 and still made money.

Short Apple for a bit...

rwilliams
Sep 10, 2013, 02:00 PM
So basically they replaced the beautiful iPhone 5 with a plastic iPhone 5C but kept the same price... Terrible. Would have been better for them to just keep the iPhone 5 in the lineup.

I agree. These things look horrible. Maybe teenage girls will dig the colors and all, but wow, this is just bad.

Tiger8
Sep 10, 2013, 02:00 PM
Americans.

Here it's dumb for me to NOT sign a contract.

I could:

A) Get a $199 phone and pay $80 per month
or
B) Get a $599 phone and pay $80 per month

Hmmm...


I know you don't have to put up with such stupid choices. Feel lucky.

Or:
C) Get a $599 phone and pay $40 per month (Net10, Straighttalk, Airvoice, Simple Mobile, etc..)

Shivetya
Sep 10, 2013, 02:00 PM
Apple failed here. The purpose of these phones should have been to make them cheap without a contract.

Far too many equated the "C" to be related to cost instead of the more obvious "Color". If you want a cheap phone they offer two generation old tech for that.

Apple apparently doesn't see any need to compete on cost, time will tell if they can hold to that.

KTF
Sep 10, 2013, 02:00 PM
oh well, what a joke!
btw they are uggly!

dazed
Sep 10, 2013, 02:01 PM
Doubt I will every buy a phone on contract again.

They need to sell unlocked versions so people have the freedom to change providers at any time.

I just picked up a nexus 4 for this very reason.

lars666
Sep 10, 2013, 02:01 PM
Man, this will become the 5B - the bitch phone.

Eriden
Sep 10, 2013, 02:02 PM
Americans.
Here it's dumb for me to NOT sign a contract.

Sorry, but plans with MVNOs in the US undercut your argument. You can get a plan with unlimited talk/text/data for $40 from a MVNO, while a more limited plan from one of the big two costs $80 a month after you add in the data plan.

You end up paying $1000 more over two years with a 2 year contract.

sw1tcher
Sep 10, 2013, 02:02 PM
The iPhone 5C case is just lazy.

Image (http://i.imgur.com/CvHLIHA.jpg)

Can see "hon" through the hole - so ugly:eek:

Like I mentioned in another thread, they were inspired by Crocs

http://i.imgur.com/qXESvlM.jpg

Sparced
Sep 10, 2013, 02:03 PM
Y'all don't get it.

Apple moved us from $1,400 Macbooks to $1,000 Macbook Airs.

People pointed to $300 PCs and said "why not that?" Well, because that's not what Apple's after and it's not where they'll ever go.

This is the same thing.

Who will buy this? Probably the same people that spent all this year buying the iPhone 4S and all last year buying the 4 and the previous year buying the 3GS. Apple sold a LOT of those "last year" phones. Some people think they're half of all iPhone sales. And now you're gonna tempt those same people withe a BRAND NEW candy design? Jeez, this thing is gonna break sales records.

You can pretend those people don't exist all you want, but Apple's not ignoring them.

It's not for me. It's not for you. It's not for hardly anyone here.

Never forget that none of that really matters.

You're so wrong that you actually belong on Apple's board making these ignorant sales decisions. Congratulations.

You've got to think like the people who you're so positively speaking for.

There was never any shame in owning last year's model when it's successor was already out. You wouldn't feel wrong about getting a previously flagship model out in public. It could be thought you had owned it from it's release.

Where this is different is now it's plain for all to see you've not been able to afford the negligible difference between the two, you've hit you're financial limit. iPhone is a status symbol and the C takes away all the status and the cost doesn't outweigh this loss.

Anyone who I saw walking around with a 5C I would seriously question their judgement and ask them why they couldn't find the extra £80 on top of £459.

bozzykid
Sep 10, 2013, 02:04 PM
Doubt I will every buy a phone on contract again.

They need to sell unlocked versions so people have the freedom to change providers at any time.

I just picked up a nexus 4 for this very reason.

The 5c is being sold unlocked. Take a look at the Apple Store.

RAPTORSKI
Sep 10, 2013, 02:07 PM
The iPhone 5C is ridiculous at $549. That's $149 dollars too high, very disappointing.

Nexus 4 is $249 for 16 GB!

Tjosansa
Sep 10, 2013, 02:07 PM
Iphone 5c should be the unit to get new apple buyers to join in the ecosystem.
Price should be at $350. Apple should think beyond the price of that budgetphone and see what will come as soon as new people join in to its ecosystem..
An iphone user will most likely buy an ipad later and then an mac..
This user is within appstore and itunes. Which apple get 30% profit from.

I like apple products and i will buy them.. But how in hell should they get NEW buyers to get into appleproducts now when it costs a fortune to join in!

People will get androids in a faster rate than ever now..
Apple is really doing it all wrong now! Really sad.

Small White Car
Sep 10, 2013, 02:07 PM
Or:
C) Get a $599 phone and pay $40 per month (Net10, Straighttalk, Airvoice, Simple Mobile, etc..)

Sorry, but plans with MVNOs in the US undercut your argument. You can get a plan with unlimited talk/text/data for $40 from a MVNO, while a more limited plan from one of the big two costs $80 a month after you add in the data plan.


Every time I look into one of these I find reports of drastically slower speeds or people who get dinged for roaming out of their primary coverage area. (Or no facetime or tethering or etc. etc.)

Basically, it always seems that "half the price" comes with a catch which is hardly surprising.

Alumeenium
Sep 10, 2013, 02:07 PM
too expensive, what a joke

not that I'd buy one,

I dont even really want a 5S either...

yawn

mac00l
Sep 10, 2013, 02:09 PM
The iPhone 5C is an utter rip-off!!!!

A $100 discount over a year old iPhone, with a cheap enclosing?? Maybe in current generations could make some sense. 649 aluminium, 549 plastic. But for a year old hardware???

The iPhone 5S is a nice device. I might consider that, but the 5C is outrageous!!!!

Ivabign
Sep 10, 2013, 02:09 PM
You wouldn't feel wrong about getting a previously flagship model out in public. It could be thought you had owned it from it's release.

iPhone is a status symbol and the C takes away all the status and the cost doesn't outweigh this loss.

Anyone who I saw walking around with a 5C I would seriously question their judgement and ask them why they couldn't find the extra £80 on top of £459.

I never realized that those who bought the last year's iPhone were simply doing so in order to tell people they really had it for over a year - lol.

But then if they still have it for the next year, doesn't that reflect on their inability to buy the latest and greatest? They must be sad....

You could tie yourself in knots worrying about what others think about you rather than the things that actually matter...

graycrow
Sep 10, 2013, 02:10 PM
Everyone is complaining about $549 for 5C. What about 600 EUR in Germany? It's 800 US dollars! Eight hundred, my ass!

Syk
Sep 10, 2013, 02:11 PM
Seeing how when you sign an AT&T contract after your 2yrs are up your plan price doesn't drop.

Why would anyone sign a 2yr contract for 5C vs 5S? Even if I was getting it for a kid it would be worth addition $100 buying the 5S for the faster processor, finger print reader and housing. Heck through a cheap ebay case on if you want color.

wizard
Sep 10, 2013, 02:11 PM
List price for new Apple products rarely drops past list price very quickly. I think that is part of the reason for dropping the 5. They can call this a new product and keep the margins crazy high.

This is a new Apple, we can see with the laptop this year that Apple can be very aggressive with pricing to prop up sales. Further part of the reason off contract phones are high priced is to push people into carrier contracts. I'm certain that Apple works with the carriers to establish pricing schemes so that everybody wins. Everybody here being the businesses involved.

Sparced
Sep 10, 2013, 02:11 PM
People will get androids in a faster rate than ever now..
Apple is really doing it all wrong now! Really sad.

This I'm afraid is a turning point in history. Apple have lost their chance to regain ground for good.

Ashin
Sep 10, 2013, 02:11 PM
I'm sure there are still enough stupid people to buy a few iPhone 5Cs... but how many?

elvetio
Sep 10, 2013, 02:12 PM
Y'all don't get it.

Apple moved us from $1,400 Macbooks to $1,000 Macbook Airs.

People pointed to $300 PCs and said "why not that?" Well, because that's not what Apple's after and it's not where they'll ever go.

This is the same thing.

Who will buy this? Probably the same people that spent all this year buying the iPhone 4S and all last year buying the 4 and the previous year buying the 3GS. Apple sold a LOT of those "last year" phones. Some people think they're half of all iPhone sales. And now you're gonna tempt those same people withe a BRAND NEW candy design? Jeez, this thing is gonna break sales records.

You can pretend those people don't exist all you want, but Apple's not ignoring them.

It's not for me. It's not for you. It's not for hardly anyone here.

Never forget that none of that really matters.


no YOU're getting it all wrong. At this price point no one will want this phone. there are too many compromises in relation to the price difference between the S and C. People will go after the 4s and the second hand 5. On the other hand, this move allows for less canibalization of the 5s given that the alternative is now on a different casing.

In the end, apple's market share will remain the same, profits might go up (but just for a bit) and the consumers get the illusion they are being given more options, when in reality they're not..

lozpop
Sep 10, 2013, 02:12 PM
Mid-range iPhone my ass.

Ivabign
Sep 10, 2013, 02:12 PM
Heck through a cheap ebay case on if you want color.

This

AtariMac
Sep 10, 2013, 02:13 PM
And even the 4S is still $450. Completely insane, it's like they finally gave in on cutting some corners to save a bit of money but then forgot to drop the price. Why would anyone buy the 5C/32 when the 5S/16 is the same price and offers so much more?

The extra 16GB may be important to some people.

bozzykid
Sep 10, 2013, 02:13 PM
Iphone 5c should be the unit to get new apple buyers to join in the ecosystem.
Price should be at $350.

The problem is that would kill the flagship phone and their profit margins. So Apple is refusing to do it and probably has little reason until their revenues stall out.

jonnysods
Sep 10, 2013, 02:14 PM
US$549 for 16 GB and $649 for 32 GB for unlocked and contract free. I've said this before but WHAT market are they targeting with the iPhone 5C that the 5S doesn't already cater to?

That's crazy. I was thinking it would be $300 entry level. How will these sell in India or China?

Got my eggs in the Nexus 5 basket now....

Tiger8
Sep 10, 2013, 02:14 PM
Every time I look into one of these I find reports of drastically slower speeds or people who get dinged for roaming out of their primary coverage area. (Or no facetime or tethering or etc. etc.)

Basically, it always seems that "half the price" comes with a catch which is hardly surprising.

I use Net10 and I love it, if you play by the rules you don't get cut off, and the savings add up, very fast!

moethebartender
Sep 10, 2013, 02:14 PM
US$549 for 16 GB and $649 for 32 GB for unlocked and contract free. I've said this before but WHAT market are they targeting with the iPhone 5C that the 5S doesn't already cater to?

High-school kids?

dazed
Sep 10, 2013, 02:15 PM
The 5c is being sold unlocked. Take a look at the Apple Store.


Wow, that's expensive.

Not many people could afford that so many will do a contract anyway.

Hopefully that price will drop but I doubt it :)

Twimfy
Sep 10, 2013, 02:17 PM
Really annoyed by this. As a strictly off contract person I was expecting to get an iPhone 5C for around £250-300. But £469 for a 16GB. I just can't afford to pay up for one of these.

spicynujac
Sep 10, 2013, 02:18 PM
Total fail at $550. Unbelievable. The only thing more insulting is the pricing overseas (equivalent of $800+ in Europe!?!) Not since the days of Alexander Graham Bell has a telephone cost so much.

Apple had better impress with the ipad/mini this year or else no purchase for me. I'm already sticking with my non-smartphone due to this ridiculous pricing (although a $200 Nexus 4 is a future option--I could buy almost 3 of them for the same price as the 5C). I will consider an ipad or mini if they can improve and no I don't mean a useless fingerprint scanner. IOS 7 to me looks like nothing more than pretty colors and I liked the old skeuomorphism. It had better offer some improved functionality and the ipad/mini will need to have a substantial refresh or else Apple is in serious trouble. I thought Steve Jobs supposedly left them with a roadmap for the next several years??? Maybe the only thing was the ipad mini.... let's hope they can deliver on that now.

braintumor
Sep 10, 2013, 02:18 PM
$549 for a 16gb 5C???

This is a big mistake - sure they will sell a lot, because people will buy anything Apple - but take a $299 iPod Touch (in aluminum) and add the LTE/Cellular for $130 (the same add on an iPad) - and they could have sold this in 32gb configuration for $429 and still made money.

I completely agree, waaaay too expensive for something that could be much cheaper without cannibalising the 5S sales.

Now the 5C is still more expensive than an iPad, I don't get Apple!!!

They should think numbers, because in the end the whole ecosystem (iOS) would greatly profit the more users are on it. (more profit through the app-store, itunes-store and ibooks store)

They did the same with the ipod, when they realized that they needed to lower the prices of the hardware to subsidize it with high absolute sales in the itunes store and it worked great!!!

In my case, I will still replace my iphone 4 with the new 5S, but my plans to get an 5C for my girlfriend are now in the toilet!!! I will buy her a nexus 4 to replace her old galaxy... sorry apple, missed a chance to increase your customer base!

In the end, the market will punish apple for its mistakes! Phones are mass-market communication products and their platforms get better the more people use it! Running with the exclusivity image here is a major mistake in the long-term while on the other hand apple is pricing their ipads much better against the competition!

dazed
Sep 10, 2013, 02:18 PM
That's crazy. I was thinking it would be $300 entry level. How will these sell in India or China?

Got my eggs in the Nexus 5 basket now....


I just grabbed a nexus 4 since I wanted a cheap entry into the android market. If I like it I will pick up a 5 in 6 months and sell my 4 (probably get back a good portion of what I paid for it).

tigres
Sep 10, 2013, 02:18 PM
High-school kids?

yep.
My son has my 4S, and wants the 5C. Seems to think it's a reasonable phone for high schoolers.

Rocko1
Sep 10, 2013, 02:19 PM
I don't really see the point of the case, it's already plastic..?

You really don't? You don't see the point in any protective apparatus if what's it's protecting is plastic? Wow. :rolleyes:

MyopicPaideia
Sep 10, 2013, 02:19 PM
Off contract price is ridiculous. Glad I moved to the Nexus 4 a few months ago. I won't consider another iPhone until I can get one for $399 off contract, at most. Apple already lost me as an iPhone customer, and if they keep this up, they will never get me back. They just don't offer that much extra value to justify the extra cost.

Might as well say bye to iPhone forever then. Apple has never and will never play in that space.

Everyone, bar one guy here, seems to forget that Apple hasn't done anything new here. They are selling last year's phone at the same price they always have. The aluminium chamfered chassis was too expensive to make their margins on the 5, so they had to make it a different way to get there. So they came up with the 5C. Gave it mostly last year's tech with an improved front camera, and then selling it at the same price point as they always have.

The "low cost" aspect of the rumour was a completely failed and misguided guess by the media trying to put two and two together with Apple imminently moving in China, an "emerging market," and Apple simultaneously developing a second model of the iPhone to be released in parallel with the annually updated flagship model.

This was never meant to be low cost or meant for "emerging markets." It was meant for what it was always meant for - a huge subgroup of people that buy on contract but don't want to spend more than the equivalent of $100 up front.

The sense of entitlement on here is utterly ridiculous. If you all don't feel it is worth it, you are perfectly free to take your money elsewhere, or if you love the platform, buy a second hand 5 or get the 4S which is still available and free on contract, especially since you all feel that the value for money is not there on the 5C. Apple is not twisting your arm here.

I, if anyone is interested, will be keeping my 5 and upgrading to the 6 when the time comes. It should be an amazing machine, might even get that 4.5 - 5 inch screen! The 64bit architecture on the A7 with native OS support for it is going to push these machines to whole new levels in the next couple of years, and I am due for an iPad upgrade - will inly be a tough choice if the mini gets both the 64bit A7 and retina display, otherwise it will be the iPad 5 for sure.

AppleMark
Sep 10, 2013, 02:19 PM
You're so wrong that you actually belong on Apple's board making these ignorant sales decisions. Congratulations.

You've got to think like the people who you're so positively speaking for.

There was never any shame in owning last year's model when it's successor was already out. You wouldn't feel wrong about getting a previously flagship model out in public. It could be thought you had owned it from it's release.

Where this is different is now it's plain for all to see you've not been able to afford the negligible difference between the two, you've hit you're financial limit. iPhone is a status symbol and the C takes away all the status and the cost doesn't outweigh this loss.

Anyone who I saw walking around with a 5C I would seriously question their judgement and ask them why they couldn't find the extra £80 on top of £459.

Point well made.

milo
Sep 10, 2013, 02:20 PM
Apple claims there are some hardware upgrades. Looks like more LTE bands and a better front camera…is there a full list of things that are supposedly better than the 5 anywhere?

Small White Car
Sep 10, 2013, 02:21 PM
no YOU're getting it all wrong. At this price point no one will want this phone. there are too many compromises in relation to the price difference between the S and C. People will go after the 4s and the second hand 5. On the other hand, this move allows for less canibalization of the 5s given that the alternative is now on a different casing.

In the end, apple's market share will remain the same, profits might go up (but just for a bit) and the consumers get the illusion they are being given more options, when in reality they're not..

All of your arguments remind me of the iPod Mini naysayers. Remember, it was "way too expensive for what you got" as well. "Sure it has colors, but it's a WAY smaller hard drive!" is what techies said.

And by "Techies," I mean people who put a lot of weight on internal tech specs and almost none on how it looks. You may recognize that viewpoint as the opposite of the average consumer, as a great many tech-writers learned after the iPod Mini came out.

You all seem to be under the impression that a plastic colored back is a detriment this phone has to overcome. But it's actually an asset for a great many people...worth extra money in their minds.

mrxak
Sep 10, 2013, 02:23 PM
The naysayers are of course, already hard at work.

While I think the colors are pretty bad (as somebody else said, not terribly masculine, any of them), I think they'll sell well to children and females who don't care about specs (which let's face it, is most of them).

As for pricing, this is exactly what I expected, and Apple will sell these like delicious hotcakes. Maybe not so much in the US or Europe, but certainly overseas in emerging markets, which is the whole point.

WilliamLondon
Sep 10, 2013, 02:23 PM
Why would anyone buy the 5C over the 5S? - It relies on hooking in myopic credit loving consumers to buy a new phone for a smaller upfront cost, but still being locked in on an expensive 2 year contract. If we assume $75 a month, the difference between the $99 5C and $199 5S, may seem 50% cheaper, but over the 2 years period the 5% saving seems rather small in perspective. Such is the way our fiat currency fuelled economy works today.

Was really hoping to see something like the Nexus 4 pricing, where you can buy one for like $199 with no contract. I'm not sure why the 5C exists otherwise.

That's so weird, I see the exact opposite, why in the world would anyone pay the extra money for a 5s which is (in the mind of the average consumer) the same phone? I don't think the credit fever among the public means they think logically - they'll see the upfront sticker price and think, "hey this iPhone is half the price, but there's no difference between it and that expensive one, so I'm going to buy it and save $100 *today*!" If they save $100 tomorrow, they wouldn't notice it, but saving them that much money today I think they'll take the deal (the 5c) and then go plop that money on upgrading to a bigger television on which they can watch more reality tv shows<wry grin>.

Mums
Sep 10, 2013, 02:23 PM
This is Apple selling out. :(

wizard
Sep 10, 2013, 02:24 PM
It is really sad, down right pathetic if you believe anything you posted below.

You're so wrong that you actually belong on Apple's board making these ignorant sales decisions. Congratulations.

You've got to think like the people who you're so positively speaking for.

There was never any shame in owning last year's model when it's successor was already out. You wouldn't feel wrong about getting a previously flagship model out in public. It could be thought you had owned it from it's release.

Where this is different is now it's plain for all to see you've not been able to afford the negligible difference between the two, you've hit you're financial limit. iPhone is a status symbol and the C takes away all the status and the cost doesn't outweigh this loss.

It is a cell phone / pocket computer nothing more nothing less. The fact that it spends most of its time in your pocket in a rubber case kinda undermines its value as a status symbol.

Anyone who I saw walking around with a 5C I would seriously question their judgement and ask them why they couldn't find the extra £80 on top of £459.

Which would go further to highlight just how shallow and mean you are as a person. There are lots of reasons to buy the 5C that have nothing to do with status or economics. People will value the 5C for many reasons and frankly I think sales will be fine. In the US I would doubt that more than one percent buy an iPhone for status improvement, the majority of people would laugh at the suggestion.

bilboa
Sep 10, 2013, 02:24 PM
Apple failed here. The purpose of these phones should have been to make them cheap without a contract.

Did Apple ever actually say that their goal for the 5C was to create a cheap iPhone? I never saw Apple say anything of the sort. It was just something that rumor sites, including MacRumors, said as a guess. Given that the 5C has the same specs as an iPhone 5, this is no slouch of a phone, so I don't know why people would expect it to be given away for free.

Apple has never catered to the most budget-conscious crowd. Besides it would hurt the whole app ecosystem if Apple made a very cheap low-spec version of the iPhone. Developers who want to take advantage of the current hardware's performance can afford to make apps and games that don't work on lower spec iOS devices from a few years ago. However if Apple made a current iOS device with much lower specs than the higher end devices, developers would be forced to support the low spec devices as well.

ericschmerick
Sep 10, 2013, 02:25 PM
Dumbest thing I've seen in a while. They should have released this as a free phone, or non-contract at a price like $300.

The main problem is that as a US customer, presuming you don't travel internationally much, you're basically stuck with the contract concept. You're sort of throwing money away if you don't commit to a 2-year deal, because otherwise you're in full-price for the phone PLUS you still pay basically the same service prices (unless you go pre-paid which, last I checked, is still at least partially crippled and the same or more money than post-paid).

So for a US customer you're really just looking at contract prices. You could get an iPhone 5C for $199 or an iPhone 5S for . . . $199. Wait, what? Or you could get a 5S 32GB for $100 more. Don't forget we now have iTunes in the cloud really well integrated with the iOS7 (I've been using the beta for months and I haven't even loaded my music on the phone). So storage space is in-fact a less compelling issue. But even if it was, $100 price difference is really small. I mean, I can't even walk into the grocery store without dropping at least that much. Many times per month.

Strange.

FasterQuieter
Sep 10, 2013, 02:25 PM
"What kind of idiot would buy a 5C for just $100 less?"

The same kind of idiot who bought a 4S instead of a 5 for $100 less last year. There's another born every day.

k995
Sep 10, 2013, 02:26 PM
So apple basicly copied the nokia lumia 620 and made it more ugly?

And then added some coves that incredibly makes them even more ugly?

AND makes it TWICE as expensive?

I hope this is for some market that has absolutelty no sense of style and/or value for money.


http://www.phonearena.com/phones/Nokia-Lumia-620_id7593/photos?image=39325

cburton
Sep 10, 2013, 02:26 PM
This is Apple selling out. :(

No, I expect them to have plenty of 5C in stock ... oh wait ...

SBlue1
Sep 10, 2013, 02:27 PM
great phone, but $100 too much. at least. so no thank you.

ericschmerick
Sep 10, 2013, 02:27 PM
The iPhone 5C is to the 5S what the 4S has been to the 5. It exists at a lower price point. That's business. Offering phones at different prices, something they've always done, BTW, just with storage size instead of a different model, makes sense to maximize profit for sales of their products all over planet earth (a rather diverse market indeed).

This doesn't mean they "cater to the budget-concious" crowd.

I just think the pricing they've settled on the for 5C is flat dumb.

Did Apple ever actually say that their goal for the 5C was to create a cheap iPhone? I never saw Apple say anything of the sort. It was just something that rumor sites, including MacRumors, said as a guess. Given that the 5C has the same specs as an iPhone 5, this is no slouch of a phone, so I don't know why people would expect it to be given away for free.

Apple has never catered to the most budget-conscious crowd. Besides it would hurt the whole app ecosystem if Apple made a very cheap low-spec version of the iPhone. Developers who want to take advantage of the current hardware's performance can afford to make apps and games that don't work on lower spec iOS devices from a few years ago. However if Apple made a current iOS device with much lower specs than the higher end devices, developers would be forced to support the low spec devices as well.

Ryth
Sep 10, 2013, 02:27 PM
Apple store is back up. $549/649 off contract. Unbelievable.

Wasn't the whole point of this thing to be a cheaper phone so they could compete in emerging markets (and start getting a little bit of their market share back)? Is that even cheaper at all compared to the previous generation?

Are you sure you aren't getting the 5s pre-order? I find that hard to believe.

dazed
Sep 10, 2013, 02:28 PM
I predict these will be on a $0 plan soon enough.

As for who will buy it, we have to remember that not everyone reads these forums and knows what a bad deal the C phones are.

toomuchrock
Sep 10, 2013, 02:28 PM
I'm confused by the response. I keep hearing "the whole purpose of this phone" arguments from people. The purpose according to whom? Your guesses? Others' guesses? I'm sure Tim Cook didn't come out today and say "This is a low cost phone so we can compete with Android phones."

Nicky G
Sep 10, 2013, 02:29 PM
SUPA KAWAII!!!! :D

I'll take a 5S, but these things really do scream fun.

AppleMark
Sep 10, 2013, 02:31 PM
I never realized that those who bought the last year's iPhone were simply doing so in order to tell people they really had it for over a year - lol.

But then if they still have it for the next year, doesn't that reflect on their inability to buy the latest and greatest? They must be sad....

You could tie yourself in knots worrying about what others think about you rather than the things that actually matter...

To be fair, that is not what the OP was saying.

Apple have now created an obvious and visible divide, whether intended or not.

Many people buy iPhone as a status symbol (I don't), you hear it on all the forums.

This move may increase sales in the 5S, (over the trend to buy last years model) and the 5C will 'bomb'. This will not matter of course, as the 'C' was destined for China (etc) anyway, where the £80 difference means something to peoples incomes.

So maybe it will work for them in the end..., as they planned? ;)

AtariMac
Sep 10, 2013, 02:31 PM
What makes me laugh is how many of you thought it was going to be cheap. As an Apple user from 1994 on, I can assure you that Apple is never cheap. If you want cheap, then buy into another platform.

No judgment here, just move on to where you think you are getting more for your money. That is how capitalism works.

Apple owes you nothing. You owe Apple nothing.

Popinbottles
Sep 10, 2013, 02:32 PM
While I'm not impressed with the 5C. I can understand what Apple is doing. I bet every girl in Jr. High and Highschool will be begging for one of these at Christmas.:cool:

Let's rememeber the ultimate goal is to SELL MORE PHONES

andy9l
Sep 10, 2013, 02:32 PM
Americans.

Here it's dumb for me to NOT sign a contract.

I could:

A) Get a $199 phone and pay $80 per month
or
B) Get a $599 phone and pay $80 per month

Hmmm...


I know you don't have to put up with such stupid choices. Feel lucky.

Ouch. My girlfriend pays £5/month for 600 mins, unltd texts and 500mb data. She bought the iPhone 5 outright. Doing this saved us £180/year at the time that we did this. Contracts are ridiculous. I feel for you!

I'm on a more flexible package that is genuinely unlimited calls/texts/data (no fair usage nonsense) and it includes tethering. I pay £15/month for the privilege, no minimum term, no contract, no worries. I just sell and buy as new releases come out. It costs a lot to buy into, but once you've got your first phone you can sell and buy a new one for a net loss of about £150-£200. Playing the system and winning, for once!

Small White Car
Sep 10, 2013, 02:34 PM
Ouch. My girlfriend pays £5/month for 600 mins, unltd texts and 500mb data. She bought the iPhone 5 outright. Doing this saved us £180/year at the time that we did this. Contracts are ridiculous. I feel for you!

I'm on a more flexible package that is genuinely unlimited calls/texts/data (no fair usage nonsense) and it includes tethering. I pay £15/month for the privilege, no minimum term, no contract, no worries. I just sell and buy as new releases come out. It costs a lot to buy into, but once you've got your first phone you can sell and buy a new one for a net loss of about £150-£200. Playing the system and winning, for once!

I visited your country last month. And then France. And then Italy.

In terms of getting my phone online they were all wonderful. You all are lucky.

baryon
Sep 10, 2013, 02:34 PM
To me this makes perfect sense. There's a whole huge market out there for previous-generation iPhones. Don't you think that it's intelligent to satisfy that market with a current-generation iPhone, rather than just giving them last year's model?

There's no huge difference in theory, but in practice it's very significant: there are now two kinds of iPhones, both brand new, which will satisfy a huge portion of the iPhone market. It's an official answer to those who would have gotten the iPhone 5. It looks different than the iPhone 5, so it's not "last year's product", but it's essentially and iPhone 5, with a lower quality casing. The higher quality casing is reserved for the high-end model, the iPhone 5S.

Personally, I prefer the look of the iPhone 5C to the 5S. It's far more Apple-like, looks more friendly and modern. The iPhone 5/5S looks a bit serious and antique-styled to me. /personally

SirLance99
Sep 10, 2013, 02:35 PM
Steve Jobs would have fired many people in the design department over this

Twimfy
Sep 10, 2013, 02:36 PM
Ouch. My girlfriend pays £5/month for 600 mins, unltd texts and 500mb data. She bought the iPhone 5 outright. Doing this saved us £180/year at the time that we did this. Contracts are ridiculous. I feel for you!

I'm on a more flexible package that is genuinely unlimited calls/texts/data (no fair usage nonsense) and it includes tethering. I pay £15/month for the privilege, no minimum term, no contract, no worries. I just sell and buy as new releases come out. It costs a lot to buy into, but once you've got your first phone you can sell and buy a new one for a net loss of about £150-£200. Playing the system and winning, for once!

Here here. I avoid contracts at all costs. I use Giff Gaff in the UK and pay £10 a month which is more than enough for me. So buying a 5C for £100 less than a 5S, the price difference will cover my bill for the year AND I'll own the phone AND I still get to take part in the latest Apple ecosystem despite my suffering income at the moment.

I would have liked to have seen the 5C a little cheaper but it does feel good that I can get something a little newer and more fun for less than a 5S.

bilboa
Sep 10, 2013, 02:36 PM
Every time I look into one of these I find reports of drastically slower speeds or people who get dinged for roaming out of their primary coverage area. (Or no facetime or tethering or etc. etc.)

Basically, it always seems that "half the price" comes with a catch which is hardly surprising.

Exactly. Those really cheap regional carriers do work for some people, but not everyone. If you don't care about good cellular data speed, and you hardly ever need to use your phone outside of whatever urban area the plan covers, then they can be a great deal. Whenever I've looked into one of those plans in my area though, the coverage area was just too small, so I'd end up paying roaming charges that would probably negate my savings most months.

milo
Sep 10, 2013, 02:37 PM
Who said this was supposed to be a low cost phone?

Well switching from the metal case to plastic certainly screams low cost.

Apple owes you nothing.

Who ever said they did. Apple releases a product, people are free to have a reaction to that product and either buy it or not. That's how capitalism works.

Ivabign
Sep 10, 2013, 02:38 PM
What makes me laugh is how many of you thought it was going to be cheap. As an Apple user from 1994 on, I can assure you that Apple is never cheap. If you want cheap, then buy into another platform.

No judgment here, just move on to where you think you are getting more for your money. That is how capitalism works.

Apple owes you nothing. You owe Apple nothing.

Um... no.

Apple shocked the world when they came out with a $499 price for the iPad - media and the market expected $1000 - so they know how to kick ass to get market share - the price of the 5C only goes to show how insanely difficult it is to manufacture the 5 in aluminum - or they wouldn't have gone this route.

Nicky G
Sep 10, 2013, 02:39 PM
I'm thinking some of you are a tad too young to remember the approach Apple took with the iPod, over the years, since it was first introduced.

Step 1: Release premium product, everyone screams "too expensive!" and then sell a bajillion of them -- this was the original iPod

Step 2: Release what really is still essentially a premium product, just a bit cheaper, people scream "too expensive" and then sell a bajillion more of them (while still selling the original in good quantity) -- this was the iPod mini

Step 3: Release a product that is finally "cheap" (still maybe more than some people think is worthwhile) and then sell a bajillion more of them, all while selling the mid and high-end versions in the bajillions -- this was the iPod nano, and then to a degree, the shuffle

PEOPLE -- Apple is really only on "Step 2" with the iPhone, when it comes to the 5C. When the entry-level 5C is $0 w/ 2-year contract in one more year, then they will have pretty much all of the levels they care to go after taken care of. That lineup will be SICK, I am picturing iPhone 6 at top-end, possibly w/ two screen size options, then the 5S as the mid-tier option, then the 5C as the low-end option. At that point, Apple will have it all locked up. We're not quite there yet. But it wasn't going to happen this cycle anyway!

BlindMellon
Sep 10, 2013, 02:40 PM
sounds like an awful lot of sour grapes about their iPhones not be so elitist as they used to be.

if i wanted a phone to be a delicate accessory or jewelry, i'd get the 5S. i just want a cool phone (love color options) that does what i want and has enough storage. the 5C fits the bill for many folks.

slu
Sep 10, 2013, 02:41 PM
Might as well say bye to iPhone forever then. Apple has never and will never play in that space.

Everyone, bar one guy here, seems to forget that Apple hasn't done anything new here. They are selling last year's phone at the same price they always have. The aluminium chamfered chassis was too expensive to make their margins on the 5, so they had to make it a different way to get there. So they came up with the 5C. Gave it mostly last year's tech with an improved front camera, and then selling it at the same price point as they always have.

The "low cost" aspect of the rumour was a completely failed and misguided guess by the media trying to put two and two together with Apple imminently moving in China, an "emerging market," and Apple simultaneously developing a second model of the iPhone to be released in parallel with the annually updated flagship model.

This was never meant to be low cost or meant for "emerging markets." It was meant for what it was always meant for - a huge subgroup of people that buy on contract but don't want to spend more than the equivalent of $100 up front.

The sense of entitlement on here is utterly ridiculous. If you all don't feel it is worth it, you are perfectly free to take your money elsewhere, or if you love the platform, buy a second hand 5 or get the 4S which is still available and free on contract, especially since you all feel that the value for money is not there on the 5C. Apple is not twisting your arm here.

I, if anyone is interested, will be keeping my 5 and upgrading to the 6 when the time comes. It should be an amazing machine, might even get that 4.5 - 5 inch screen! The 64bit architecture on the A7 with native OS support for it is going to push these machines to whole new levels in the next couple of years, and I am due for an iPad upgrade - will inly be a tough choice if the mini gets both the 64bit A7 and retina display, otherwise it will be the iPad 5 for sure.

What sense of entitlement? Nobody here thinks they are entitled to anything. In fact, most are doing exactly as you suggest: taking their business elsewhere, as I did. People are allowed to question the pricing decision. You state Apple is doing what they always do, which is sell a premium product. The issue most people have is that prices of smart phones are dropping overall, and Apple's market share will be impacted by not offering a lower price option. Perhaps they don't care, but I bet The Street will.

Sue De Nimes
Sep 10, 2013, 02:44 PM
Why? Just because you don't like it?
I actually prefer the iPhone 5C design-wise to the iPhone 5/5S.


No, because the 5C is a year old 5 in a cheaper plastic case. With the 5S you get a lot more phone for your money.

If you want to spend £469 on a new phone because it is pretty you go right ahead. It is your money.

MyopicPaideia
Sep 10, 2013, 02:45 PM
Who ever said they did. Apple releases a product, people are free to have a reaction to that product and either buy it or not. That's how capitalism works.

Of course you are exactly right - but the reaction of many to give Apple an ultimatum or they will lose them as a customer smacks of a sense of entitlement that implies that the majority of posters in general on this thread feel that Apple DOES owe them, for some reason or other.

numlock
Sep 10, 2013, 02:46 PM
Steve Jobs would have fired many people in the design department over this

please dont upset the worshippers of jony ive on here

bilboa
Sep 10, 2013, 02:49 PM
The iPhone 5C is to the 5S what the 4S has been to the 5. It exists at a lower price point. That's business. Offering phones at different prices, something they've always done, BTW, just with storage size instead of a different model, makes sense to maximize profit for sales of their products all over planet earth (a rather diverse market indeed).

This doesn't mean they "cater to the budget-concious" crowd.

I just think the pricing they've settled on the for 5C is flat dumb.

Do you mean dumb as in you don't like it, or dumb as in you think it won't work out well for Apple? For the latter, time will tell, but I suspect these will sell very well, which would show that this wasn't a dumb move on Apple's part. In fact, if anything, the way I can see the 5C hurting Apple is it might hurt sales of the 5S. Up until now, Apple has only had one current iPhone version in production at a time, with different models differentiated by clear variations in storage capacity, which is something most consumers have an easy time understanding. Now consumers are being asked to choose also between a 5S with higher processor speed, vs. the 5C that looks cooler (to some people.) I suspect most non-MR-reading consumers would have no idea of how a faster phone would benefit them (it most likely won't), whereas they can easily see that they might like a blue phone better, so lots of them will prefer the 5C. Those who actually care about specs will go for the 5S.

TimeSquareDesi
Sep 10, 2013, 02:49 PM
Anyone buying the 5C over the 5S is smoking crack

I could not agree with you more!

Lancer
Sep 10, 2013, 02:50 PM
So as far as I can see the 5c is the same spec as the old 5 but with different colors and not 64Gb option.

I would have hoped for more but I'm also disappointed with the new 5s.

WilliamLondon
Sep 10, 2013, 02:50 PM
Here here. I avoid contracts at all costs. I use Giff Gaff in the UK and pay £10 a month which is more than enough for me. So buying a 5C for £100 less than a 5S, the price difference will cover my bill for the year AND I'll own the phone AND I still get to take part in the latest Apple ecosystem despite my suffering income at the moment.

I would have liked to have seen the 5C a little cheaper but it does feel good that I can get something a little newer and more fun for less than a 5S.

THIS! This is exactly what I think more people will think, and what today's announcement means is that the price of the iPhone has just been reduced, who will be pretentious or stupid enough to pay for the more expensive one that does the exact same thing as the cheaper one? Squandering fools, that's who.

I'm a giffgaff customer, love them, I bought my iPhone 5 outright and rather than even pay a recurring amount every month (which is cheap, giffgaff is truly great), I just load my account up with credit and it costs me £10 every few months by using iMessage and FaceTime (and the FaceTime Audio feature with iOS 7 I'll be using it even more!) and free Wifi around London and at home.

Good on you for the 5C, wish I'd waited a few months I'd have made the same decision.

TXCherokee
Sep 10, 2013, 02:51 PM
Wow $550 unlocked for a plastic phone. I am not sure what Apple was/is thinking?!?

Yeah, what were they thinking? :rolleyes:

slu
Sep 10, 2013, 02:51 PM
Exactly. Those really cheap regional carriers do work for some people, but not everyone. If you don't care about good cellular data speed, and you hardly ever need to use your phone outside of whatever urban area the plan covers, then they can be a great deal. Whenever I've looked into one of those plans in my area though, the coverage area was just too small, so I'd end up paying roaming charges that would probably negate my savings most months.

I use Straight Talk on AT&T towers. Works exactly the same. Most MVNOs use either AT&T or T-Mobile towers, so service is exactly the same. Only no LTE. This is the only difference. Regional carrier does not equal MVNO. These "limitations" that you and others in this thread mention are just not true.

Syk
Sep 10, 2013, 02:52 PM
That's so weird, I see the exact opposite, why in the world would anyone pay the extra money for a 5s which is (in the mind of the average consumer) the same phone? I don't think the credit fever among the public means they think logically - they'll see the upfront sticker price and think, "hey this iPhone is half the price, but there's no difference between it and that expensive one, so I'm going to buy it and save $100 *today*!" If they save $100 tomorrow, they wouldn't notice it, but saving them that much money today I think they'll take the deal (the 5c) and then go plop that money on upgrading to a bigger television on which they can watch more reality tv shows<wry grin>.

I disagree consumers are reading more reviews and understanding simple technology better. If the 5C & 5s looked the same maybe, but that home button and housing stands out right off the bat with the side by side.

When the customer ask what's the difference between the 5C & 5S and the salesman tells them, 5S has a new faster processor, the finger reader and explains what can be done with it, reworked home button, better cameras, more elegant housing & the 5C is basically last years phone it's not going to be hard to decide on the 5S and then throw in the salesman will say if you every want a color case you can just buy a slip here, flea market or ebay.

bozzykid
Sep 10, 2013, 02:52 PM
In fact, if anything, the way I can see the 5C hurting Apple is it might hurt sales of the 5S.

Of course it will hurt sales. They have been getting killed on their stock price because the 4/4S sell so well. So what they did was make a cheaper phone this year and sell it at the same price so their profit margins will not be hurt as bad as the last year was. So really, all this talk about emerging markets was non-sense. What they are really doing is trying to help their profit margins because the cheaper iPhones are cannibalizing their flagship phone.

jmerchlinsky
Sep 10, 2013, 02:52 PM
The 5C doesn't do any favors to customers in the US market. It puts a plastic phone in the price slot where there used to be a phone with premium materials. LIke others have said, buy the 5S and don't worry about it.

The real question is what will be the price point of the 5C in China. Stay tuned, their unveiling is still to come tonight. If there is a market where Apple needs to price the 5C aggresively, its China where Apple market share is getting crushed by less expensive alternatives.

iChrist
Sep 10, 2013, 02:54 PM
Why would anyone buy the 5C over the 5S? - It relies on hooking in myopic credit loving consumers to buy a new phone for a smaller upfront cost, but still being locked in on an expensive 2 year contract. If we assume $75 a month, the difference between the $99 5C and $199 5S, may seem 50% cheaper, but over the 2 years period the 5% saving seems rather small in perspective. Such is the way our fiat currency fuelled economy works today.

Was really hoping to see something like the Nexus 4 pricing, where you can buy one for like $199 with no contract. I'm not sure why the 5C exists otherwise.


Exactly, you're saving $100 on a >$2000 contract, and end up with a Fisher-Price plastic phone.

:rolleyes:

MyopicPaideia
Sep 10, 2013, 02:56 PM
What sense of entitlement? Nobody here thinks they are entitled to anything. In fact, most are doing exactly as you suggest: taking their business elsewhere, as I did. People are allowed to question the pricing decision. You state Apple is doing what they always do, which is sell a premium product. The issue most people have is that prices of smart phones are dropping overall, and Apple's market share will be impacted by not offering a lower price option. Perhaps they don't care, but I bet The Street will.

The prices of high end flagship smart phones are not dropping in general, actually, are they? Outliers aside I mean. What does an S4 cost off contract? Note 2? HTC One? S3 even?

The issue seems to be more of an expectation that this was going to be a somehow significantly lower cost phone - an expectation created by the media based on trying to tie together different rumours - and since lots of people wanted to believe it, now they are upset it hasn't come to pass.

The sense of entitlement I am describing comes not from the reaction to the price, but more from the disappointment of Apple not delivering on this misguided expectation that has been built up, and the subsequent ultimatum and threatening that each individual poster has done saying they will leave the platform unless Apple corrects or changes or fixes things to fulfil that expectation.

JayCee842
Sep 10, 2013, 02:56 PM
Well, there will definitely be suckers waiting in line to get this overpriced phone, unfortunately. I am disappointed with this iPhone alternative.

MacFan782040
Sep 10, 2013, 02:56 PM
Steve Jobs would have fired many people in the design department over this

Seriously!!!! Ugliest. Case. Ever. I didn't even believe that was an official Apple case until I saw it on their website... wtf.

Twimfy
Sep 10, 2013, 02:56 PM
I disagree consumers are reading more reviews and understanding simple technology better. If the 5C & 5s looked the same maybe, but that home button and housing stands out right off the bat with the side by side.

When the customer ask what's the difference between the 5C & 5S and the salesman tells them, 5S has a new faster processor, the finger reader and explains what can be done with it, reworked home button, better cameras, more elegant housing & the 5C is basically last years phone it's not going to be hard to decide on the 5S and then throw in the salesman will say if you every want a color case you can just buy a slip here, flea market or ebay.

BUT if one of those customers has a scrap of common sense (rare in this world I know) they'll realise that they don't necessarily need those additional things.

It's swings and roundabouts really. At first I was a bit miffed by the 5C price but the more I've thought about it in relation to the plan I use it is an ok deal.

Still a bit confused as to why they dropped the 5 all together though.

BJonson
Sep 10, 2013, 02:56 PM
Apple fanboys: DAMAGE CONTROL! DAMAGE CONTROL!

Their stock has dropped $14 since this morning. Pretty messed up when I am regretting selling my iphone 5 now. Could have at least used that for a decent ipod but never a phone. I knew apple was going to fail today but not this bad. This crappy new iphone now has to make it a whole year like this while Samsung and LG dominate and get even better. It was sad last year and now its worth crying over. Apple you suck.

bozzykid
Sep 10, 2013, 02:57 PM
When the customer ask what's the difference between the 5C & 5S and the salesman tells them, 5S has a new faster processor, the finger reader and explains what can be done with it, reworked home button, better cameras, more elegant housing & the 5C is basically last years phone it's not going to be hard to decide on the 5S and then throw in the salesman will say if you every want a color case you can just buy a slip here, flea market or ebay.

First off, no salesperson will ever list all those features of the 5S. 99% of customers will not even care about most of those features. The only 2 features they really added that customers will care about is the fingerprint reader and a better camera. But if a person already has an iPhone they are probably already satisfied with their camera. It will be a tough sale for sure. Obviously, current iPhone users will choose the 5S. But it remains to be seen if the new features are important enough to new customers to buy the 5S over the 5C. Especially when contract prices are going to be so low to walk out of the door with the 5C.

AtariMac
Sep 10, 2013, 02:59 PM
Um... no.

Apple shocked the world when they came out with a $499 price for the iPad - media and the market expected $1000 - so they know how to kick ass to get market share - the price of the 5C only goes to show how insanely difficult it is to manufacture the 5 in aluminum - or they wouldn't have gone this route.

Ok, I'll give you the iPad. But that is one example in a long history.

Apple II was more expensive than Atari, or Commodore, and other 6502 based machines.

Macintosh was more expensive than Atari ST, Commodore Amiga or Acorn Archimedes and other 68000 based machines.

Apple's line of laser printers were almost criminally expensive.

Macintosh was and still is more expensive than similar spec PCs.

The iPod was more expensive than Creative or Zune offerings.

The iPod was initially cheaper than other tablet offerings. That has since passed as they give away Android Tablets with newspaper subscriptions.

So yes, there is one example in 40 years. I'm sure there are other examples, but the trend is quite the opposite.

Elbon
Sep 10, 2013, 02:59 PM
Why would anyone buy the 5C over the 5S? - It relies on hooking in myopic credit loving consumers to buy a new phone for a smaller upfront cost, but still being locked in on an expensive 2 year contract.

You just described 99% of the smartphone-buying public in the US.

spicynujac
Sep 10, 2013, 03:00 PM
Of course you are exactly right - but the reaction of many to give Apple an ultimatum or they will lose them as a customer smacks of a sense of entitlement that implies that the majority of posters in general on this thread feel that Apple DOES owe them, for some reason or other.

It's not about entitlement--it's about choices. I really wanted to buy my first iphone. But when they price them at triple the cost of an android competitor, it's really hard to consider them as a viable option. I would pay a premium of $50, or $100, or possibly even $150 over say a Nexus 4 which will perform similarly, because I think iOS is superior to Android. But The 5C is priced $350 more than the Nexus 4, which is just insane. So many people will choose the cheaper option.

I don't own a smartphone, but I do own Apple and iOS devices. I would like a smartphone, but Apple refuses to make one at what I (and now the majority of phone buyers) consider a reasonable price. They are losing market share, and I think this will continue or even increase with the 5C's absurd pricing. Apple penetrated the mp3 player market with a variety of products -- ipod, ipod touch, ipod nano, ipod mini, but they still really only have one phone (the price difference between 5C and 5S is negligible). People would love an affordable iphone.

If nothing else, take the ipod touch ($230 retail) and add on the cellular radio that is in the ipad/mini ($130 retail) and you have a $360 phone. Still way cheaper than the 5C and they don't even have to design anything and they keep existing profit margins. But no, we get this. Our reaction is not entitlement, it's disappointment that we won't be part of the superior Apple ecosystem at these insane prices.

V.K.
Sep 10, 2013, 03:01 PM
Might as well say bye to iPhone forever then. Apple has never and will never play in that space.

Everyone, bar one guy here, seems to forget that Apple hasn't done anything new here. They are selling last year's phone at the same price they always have.

this is not exactly true because of the design change (all those greens an pinks) which might turn off some buyers aiming to buy a year old version. It might attract others but it's not clear what the net result will be. It might work out as it did with the ipad mini (I recall most people here thought it was too expensive too) or it might not. We'll see. I do find it very hard to believe that at this price point 5C will give a substantial boost to overall iphone sales, especially in emerging markets where the phones are not subsidized. I wonder what the price will be in China. is this known yet? Perhaps it will be more aggressively priced there?

braintumor
Sep 10, 2013, 03:01 PM
Yeah, what were they thinking? :rolleyes:

I don't know where you are looking, but when I check my online retailer in Germany the price for an S4 is EUR 439,- while the 5C is EUR 599,-

If you wanna go cheap in Germany I would advice anyone to either get:
- Nexus 4 for EUR 319
or
- S4 Mini for EUR 280

So I can get two cheap android phones (!!!!!) for the price of one "cheap" iphone (5C). Please, the 5C is not twice as good as the two phones above.

I will still buy a 5S for myself, but I have a hard time figuring while someone in China would wanna pay sooo much more for a plastic iphone while the android phones are sooooo much cheaper.

Big fail apple

gto55
Sep 10, 2013, 03:02 PM
http://img7.imageshack.us/img7/3426/qxwf.png

:D

milo
Sep 10, 2013, 03:03 PM
Their stock has dropped $14 since this morning.

I just checked and it's down about two percent. That's typical, generally there are lots of rumors beforehand and there's always a drop in stock price the day of announcements, even ones that turned out to be record setting products.

Stock price the day of an announcement is absolutely worthless when it comes to predicting how a new Apple product will sell.

Elbon
Sep 10, 2013, 03:04 PM
With Jobs dead, all attention to the slightest detail is weaning. :(

Apparently like the attention you put into your spelling.

SirLance99
Sep 10, 2013, 03:04 PM
New iPhone5C and iShoes

WilliamLondon
Sep 10, 2013, 03:05 PM
I disagree consumers are reading more reviews and understanding simple technology better. If the 5C & 5s looked the same maybe, but that home button and housing stands out right off the bat with the side by side.

When the customer ask what's the difference between the 5C & 5S and the salesman tells them, 5S has a new faster processor, the finger reader and explains what can be done with it, reworked home button, better cameras, more elegant housing & the 5C is basically last years phone it's not going to be hard to decide on the 5S and then throw in the salesman will say if you every want a color case you can just buy a slip here, flea market or ebay.

Trends say otherwise. We've seen a general moving away from tech specs as product features that are marketed for quite some time, the average consumer never knew what they were asking for or what the spec actually meant anyway (or why they should prefer it over the same item with 1 less in the name, e.g. 386 vs. 486). They aren't marketing the 5c as the "slower iPhone", apps won't run differently on it, people understand "the sales pitch" and I think they are wise enough to understand that if there will be no apps that won't run on the 5c, and to be honest it's the same as the iPhone 5 which has never been considered a "slow phone", why not just save the $100 and spend it on something else.

The average user won't realise in every day, common, average use any difference between the two phones (we're talking average and common users here), save the money in these days of austerity, average consumers aren't interested in keeping up with chip details, they want to know if it'll take pictures, if it'll connect to Facebook, if it'll make calls and run *all* the apps on the AppStore, and except for a small portion of the population, they don't need anything more than the 5c offers.

MyopicPaideia
Sep 10, 2013, 03:08 PM
It's not about entitlement--it's about choices. I really wanted to buy my first iphone. But when they price them at triple the cost of an android competitor, it's really hard to consider them as a viable option. I would pay a premium of $50, or $100, or possibly even $150 over say a Nexus 4 which will perform similarly, because I think iOS is superior to Android. But The 5C is priced $350 more than the Nexus 4, which is just insane. So many people will choose the cheaper option.

I don't own a smartphone, but I do own Apple and iOS devices. I would like a smartphone, but Apple refuses to make one at what I (and now the majority of phone buyers) consider a reasonable price. They are losing market share, and I think this will continue or even increase with the 5C's absurd pricing. Apple penetrated the mp3 player market with a variety of products -- ipod, ipod touch, ipod nano, ipod mini, but they still really only have one phone (the price difference between 5C and 5S is negligible). People would love an affordable iphone.

If nothing else, take the ipod touch ($230 retail) and add on the cellular radio that is in the ipad/mini ($130 retail) and you have a $360 phone. Still way cheaper than the 5C and they don't even have to design anything and they keep existing profit margins. But no, we get this. Our reaction is not entitlement, it's disappointment that we won't be part of the superior Apple ecosystem at these insane prices.

That is fair enough, but these insane prices are actually unchanged price structures from since the original iPhone was released. Apple has never been about market share, it has always been about premium products. The fact they have gotten to enjoy both in the last 5-6 years is a very recent phenomenon.

You sound like a perfect candidate for a second hand iPhone 5 or 4S. What is stopping you? You'll still have a phone that outperforms anything in its price class or below, and you will be in the iOS ecosystem.

CapnJackGig
Sep 10, 2013, 03:08 PM
Low cost...only 549 dollars. LOL Apple. No thanks, I'll just buy the infinitely superior Lumia phones.

Syk
Sep 10, 2013, 03:11 PM
BUT if one of those customers has a scrap of common sense (rare in this world I know) they'll realise that they don't necessarily need those additional things.

It's swings and roundabouts really. At first I was a bit miffed by the 5C price but the more I've thought about it in relation to the plan I use it is an ok deal.

Still a bit confused as to why they dropped the 5 all together though.

May not need them at the time but an update or two later they would be nice and then if the finger reader takes off in a few months with different things, you're going to wish you had spent the $100

They dropped it because the 5 is the 5C and would lead to confusion but I think apple will be making more on the 5C vs the 5 because of material cost of using plastic. Win for Apple

slu
Sep 10, 2013, 03:12 PM
The prices of high end flagship smart phones are not dropping in general, actually, are they? Outliers aside I mean. What does an S4 cost off contract? Note 2? HTC One? S3 even?

The issue seems to be more of an expectation that this was going to be a somehow significantly lower cost phone - an expectation created by the media based on trying to tie together different rumours - and since lots of people wanted to believe it, now they are upset it hasn't come to pass.

The sense of entitlement I am describing comes not from the reaction to the price, but more from the disappointment of Apple not delivering on this misguided expectation that has been built up, and the subsequent ultimatum and threatening that each individual poster has done saying they will leave the platform unless Apple corrects or changes or fixes things to fulfil that expectation.

You are right. Prices of flagship phones are not dropping. The 5C is most certainly not flagship though. Galaxy S3 off contract goes for about $400 unlocked according to Amazon. Seems like a pretty good comparison for the 5C to me and about the price point people would like to see.

As for your second point, again you said people should take their money elsewhere if they don't like it, and when they say that is what they are going to do, you say they are "threatening" to leave the platform and are "entitled", but isn't that exactly what you originally suggested people do? I don't get it.

By the way, AAPL is down $11.53 as I type this (or 2.28%), so it seems like the market is not too impressed either.

danakin
Sep 10, 2013, 03:17 PM
Apologies if this has already been covered:

In Canada this is the off-contract pricing:

16 GB - $599
32 GB - $719

More than I would have thought, but not surprising.

Syk
Sep 10, 2013, 03:18 PM
First off, no salesperson will ever list all those features of the 5S. 99% of customers will not even care about most of those features. The only 2 features they really added that customers will care about is the fingerprint reader and a better camera. But if a person already has an iPhone they are probably already satisfied with their camera. It will be a tough sale for sure. Obviously, current iPhone users will choose the 5S. But it remains to be seen if the new features are important enough to new customers to buy the 5S over the 5C. Especially when contract prices are going to be so low to walk out of the door with the 5C.

I would and did when I was in sales and someone asked me the difference between two similar items. I would tell them the truth and let them decide. Most would ask me what would I do and I would tell them my needs aren't yours but then I would explain why I would choose one or the other.

I guess I just see things differently because if I can spend $100, I can spend $100 more and get the top of the line. If $100 more was going to break me I'd get the free iphone on contract

iPie
Sep 10, 2013, 03:19 PM
Trends say otherwise. We've seen a general moving away from tech specs as product features that are marketed for quite some time, the average consumer never knew what they were asking for or what the spec actually meant anyway (or why they should prefer it over the same item with 1 less in the name, e.g. 386 vs. 486). They aren't marketing the 5c as the "slower iPhone", apps won't run differently on it, people understand "the sales pitch" and I think they are wise enough to understand that if there will be no apps that won't run on the 5c, and to be honest it's the same as the iPhone 5 which has never been considered a "slow phone", why not just save the $100 and spend it on something else.

The average user won't realise in every day, common, average use any difference between the two phones (we're talking average and common users here), save the money in these days of austerity, average consumers aren't interested in keeping up with chip details, they want to know if it'll take pictures, if it'll connect to Facebook, if it'll make calls and run *all* the apps on the AppStore, and except for a small portion of the population, they don't need anything more than the 5c offers.

That's why Android is gaining market share. Most consumers would be completely satisfied with a 200 euro phone.

Neanderphil
Sep 10, 2013, 03:19 PM
I really feel that apple have slipped up with the aesthetics of the new iPhone 5C. In my opinion the iPod touch has a more elegant design. I find the black front clashes with the available colours and would have preferred a white option, or the same colour as the rest of the case.

MyopicPaideia
Sep 10, 2013, 03:24 PM
You are right. Prices of flagship phones are not dropping. The 5C is most certainly not flagship though. Galaxy S3 off contract goes for about $400 unlocked according to Amazon. Seems like a pretty good comparison for the 5C to me and about the price point people would like to see.

As for your second point, again you said people should take their money elsewhere if they don't like it, and when they say that is what they are going to do, you say they are "threatening" to leave the platform and are "entitled", but isn't that exactly what you originally suggested people do? I don't get it.

By the way, AAPL is down $11.53 as I type this (or 2.28%), so it seems like the market is not too impressed either.

iPhone 5C is a much better phone than the S3, I would think anyone would be willing to pay more for it objectively speaking, unless you like the bigger screen size.

You should know better than anyone that the stock price always goes down on launch day. If I remember correctly it went down more last year when the 5 was released, and that was the best selling phone in Apple's history. It went down even more the year before with the 4S release, though that was more likely due to another minor event in Apple's history that coincided with that release.

All I am saying is that people seem to feel that Apple has let them down personally by not releasing a low cost phone today. Yes leave the platform if you want, but shaking your fist and screaming out, "You dirty Apple, you!! You'll get yours! You'll never get my business again!" smacks of a bitterness born of a personal slight, that's all.

spicynujac
Sep 10, 2013, 03:25 PM
That is fair enough, but these insane prices are actually unchanged price structures from since the original iPhone was released.
You sound like a perfect candidate for a second hand iPhone 5 or 4S. What is stopping you?

A lot has changed since the original iphone; namely Android. And one thing about used apple products--they barely lose value! Iphone 4S or 5 on craigslist are going for ~$400+. I'll probably just buy an ipad/mini and not worry about having a smartphone. Honestly I think smartphones are overrated :) Give me super long talk time and good audio quality and.. well that's about it. I have other devices to browse the web, play music, and use apps with. But if Apple would make a budget phone... (the way they did a budget mp3 player)...

Syk
Sep 10, 2013, 03:25 PM
Trends say otherwise. We've seen a general moving away from tech specs as product features that are marketed for quite some time, the average consumer never knew what they were asking for or what the spec actually meant anyway (or why they should prefer it over the same item with 1 less in the name, e.g. 386 vs. 486). They aren't marketing the 5c as the "slower iPhone", apps won't run differently on it, people understand "the sales pitch" and I think they are wise enough to understand that if there will be no apps that won't run on the 5c, and to be honest it's the same as the iPhone 5 which has never been considered a "slow phone", why not just save the $100 and spend it on something else.

The average user won't realise in every day, common, average use any difference between the two phones (we're talking average and common users here), save the money in these days of austerity, average consumers aren't interested in keeping up with chip details, they want to know if it'll take pictures, if it'll connect to Facebook, if it'll make calls and run *all* the apps on the AppStore, and except for a small portion of the population, they don't need anything more than the 5c offers.

True most item specs are more than what most people will use but if I went in a store and saw the two and both was marked as new. I would ask what's the difference. The housing, cam would already make it work spending more. Yeah could save $100 by getting the 5C or I could just save all my money and get the freebie.

I guess we'll see how well the repackaged iPhone5 sells. I don't think it'll have the impact that the iPad mini did.

I don't know it just seems the repackaged iPhone5 is getting more fanfare from Apple than the 5s

Tony0693
Sep 10, 2013, 03:26 PM
Wish this was the lineup right now

iPhone 5s - 649$
iPhone 5c - iPhone 5 internals, iPod touch casing style with colours - 499$
iPhone 4c - iPhone 4s internals, bump to support LTE, plastic casing with colours - 349$

Every price point, all great phones.

Gym Hellwig
Sep 10, 2013, 03:31 PM
$599 in Canada. Good luck selling that cheap looking piece of crap, Apple.

BWAHAHAHAHAHAHAHAHAHAHAHAHA!!!

braintumor
Sep 10, 2013, 03:32 PM
Wish this was the lineup right now

iPhone 5s - 649$
iPhone 5c - iPhone 5 internals, iPod touch casing style with colours - 499$
iPhone 4c - iPhone 4s internals, bump to support LTE, plastic casing with colours - 349$

Every price point, all great phones.

Yes, that is something everybody could live with, apple would still make lots of $$$ (i guess even more then now) and they would greatly improve their customer base and make the iOS platform more important! Win-win-win

trip1ex
Sep 10, 2013, 03:32 PM
Wish this was the lineup right now

iPhone 5s - 649$
iPhone 5c - iPhone 5 internals, iPod touch casing style with colours - 499$
iPhone 4c - iPhone 4s internals, bump to support LTE, plastic casing with colours - 349$

Every price point, all great phones.

If we are talking about wishes then I wish the iPhone 5s was $50.

weaverra
Sep 10, 2013, 03:34 PM
wonder if they will feel pressured to do a price reduction like they did in 2007 or the 5c might be very shortlived.

$100 isnt the biggest amount in the world. its the illusion that they are giving you a choice

The driving market which is the subsidized phone market a $100 is huge. Most of the people buying the phones on contract probably can't even really afford it to begin with. They are stretching it to just pay $99 living paycheck to paycheck. Even if you are buying one outright $100 is $100 no matter how you slice it. Apple has the high end mark and the low end market in mind. Apple will make their record sales as usual.

slu
Sep 10, 2013, 03:34 PM
iPhone 5C is a much better phone than the S3, I would think anyone would be willing to pay more for it objectively speaking, unless you like the bigger screen size.

You should know better than anyone that the stock price always goes down on launch day. If I remember correctly it went down more last year when the 5 was released, and that was the best selling phone in Apple's history. It went down even more the year before with the 4S release, though that was more likely due to another minor event in Apple's history that coincided with that release.

All I am saying is that people seem to feel that Apple has let them down personally by not releasing a low cost phone today. Yes leave the platform if you want, but shaking your fist and screaming out, "You dirty Apple, you!! You'll get yours! You'll never get my business again!" smacks of a bitterness born of a personal slight, that's all.

Fair point on stock price. I should have considered that. As for S3 vs. 5C, is it objectively better? I am not sure. I have obviously never used a 5C, but the S3s that I have been able to play with have been quite nice. I used the S3 as a comparison basically as a this is how much last year's tech costs now. Is that fair, not sure. But I am not sure it is fair to compare the 5C to the S4 either.

kissmeflorida
Sep 10, 2013, 03:37 PM
How is the 5C low cost at $549 off contract?

Apple is doomed. They should of put the 4S in a plastic shell and priced it at $299 - $349 off contract.

How is this going to grow market share in emerging markets? Dumb move by Apple to price the 5C this high, make a low cost phone that grows the platform is what needed to be done.

They should of just upgraded the Ipod Touch line with cellular capability.

$549 for a 4" screen with last years specs in a plastic shell in which Apple is saving an additional $18 and on top of that they are trying to sell you a plastic case for $29 additional lol...

I honestly was ready to shell out $349 for the new 5C, I will pass now, will look at Nokia next and as a last resort Samsung.

Apple could of had a big hit this Christmas with a lower priced phone, sell more units with lesser profits per unit and i bet u they would of been further ahead. Itunes spending and apps etc..

Also, sick of waiting for a larger screen, such a large company and it takes them like 10 years to make different screen sizes.

Like my Iphone 4s, just sad Apple can"t wow anymore. New colors stuck on the same design, yeah!

sambredeson
Sep 10, 2013, 03:41 PM
The prices in Europe are getting ridiculous.

iPhone 5C
US: $549
Europe: $800

iPhone 5S
US: $699
Europe: $930

No wonder market share is going down the drain in Europe.

Don't those European prices include some pretty steep taxes? If so, people in Europe should be used to their everything costing more than in the US.

Syk
Sep 10, 2013, 03:42 PM
The driving market which is the subsidized phone market a $100 is huge. Most of the people buying the phones on contract probably can't even really afford it to begin with. They are stretching it to just pay $99 living paycheck to paycheck. Even if you are buying one outright $100 is $100 no matter how you slice it. Apple has the high end mark and the low end market in mind. Apple will make their record sales as usual.

If they're living paycheck to paycheck then they probably don't need a $100 iphone period or they should be getting the free iphone.

They don't care about $100. It's all about what's new and keeping up with the Jones. They won't pay all of some bill to get them the iPhone they want.

sambredeson
Sep 10, 2013, 03:44 PM
Jee, has anyone else noticed how ugly the "hon" letters appear in the back of the 5C with the cases? It is not even centered. Definitely the case was a last moment afterthought...

With Jobs dead, all attention to the slightest detail is weaning. :(

That's the first thing I thought, too. How the hell did Jony Ive not have an aneurysm when he looked at that??

MacVista
Sep 10, 2013, 03:48 PM
Dear Apple:

Please explain WHY $100 to jump from 16GB to 32GB.
And I'm not even asking where is the SD card slot.
Get on with the program! Competition is catching up.

weaverra
Sep 10, 2013, 03:49 PM
No, because the 5C is a year old 5 in a cheaper plastic case. With the 5S you get a lot more phone for your money.

If you want to spend £469 on a new phone because it is pretty you go right ahead. It is your money.

People that are buying the phone outright probably can afford the extra $100. Let's face it $100 is $100 no matter what. More than likely the target market for the 5c is the subsidized market: $99 vs $199. Most people never even contemplate the actual full price of the phone. As a matter of fact most people would be shocked to learn that the cheap decent "Free" phones actually cost around $250+. They look at the monthly payments or contract price. Apple didn't make a mistake here. They are a multibillion dollar company for a reason.

milo
Sep 10, 2013, 03:50 PM
Apple has never been about market share...

Considering the only time Apple has had huge financial success was when they had big market share of iPods, iPhones, and iPads, that's doubtful. And as their market share of phones has dropped (and more recently, tablets) so has their stock price. Obviously Apple doesn't need to sell the most phones, but there's a limit to how small their market share can go and still grow their profits.

V.K.
Sep 10, 2013, 03:51 PM
well well, Apple China site shows that 16GB 5C will sell for 4488 RMB which is about 733$ US (and 16GB 5S for 5288RMB which is 864$US). At these prices I don't see them selling either model in meaningful numbers.

bandalay
Sep 10, 2013, 03:52 PM
https://dl.dropboxusercontent.com/u/213126/5element5C.jpg

http://en.wikipedia.org/wiki/Wu_Xing

bozzykid
Sep 10, 2013, 03:54 PM
I would and did when I was in sales and someone asked me the difference between two similar items. I would tell them the truth and let them decide.

I wasn't talking about lying. But the average consumer doesn't care about processor speed, going to 64bit, etc. If they see the 5S as only a modest update, many are going to go for the 5c for $100 cheaper. People are already doing that with the 4S which is why Apple did their best to lower the manufacturing cost of the 5c so it doesn't hurt their margins as much. I also think they killed off the 5 because people would definitely not see a reason to choose a 5s over a 5 when they saw them side by side (except for their hardcore customers).

Battlefield Fan
Sep 10, 2013, 03:57 PM
How other countries may like it if americans dont do...just to remind, there are very few countries if any where apple products are cheaper than in US:D here in Europe, 5c is dead product. for its price you can get any, ANY top android phone

True. Glad we think a like!

----------

It will be a bigger success in the US than about any other country especially those in Europe and Asia.

But still a failure in the US lol

AppleVsAndroid
Sep 10, 2013, 03:57 PM
People are crapping over the low cost phone not being low cost. It was the media who mentioned low cost. Apple never told that :p

weaverra
Sep 10, 2013, 03:59 PM
$599 in Canada. Good luck selling that cheap looking piece of crap, Apple.

BWAHAHAHAHAHAHAHAHAHAHAHAHA!!!

http://d3j5vwomefv46c.cloudfront.net/photos/large/768012965.jpg?1368064180

Lest we forget about the cheap piece of garbage S4 that Samsung is selling at $625 a pop.

AaronEdwards
Sep 10, 2013, 04:00 PM
I am now thinking about getting the 5C, but god, couldn't they make them in adult colors too? Only white is acceptable, rest looks like they've been taken from a toy box. Was plain black so much to ask for?

They have abhorrent colors to make sure than people with enough money will stay clear of them and buy the premium phone. This is normally done when the cheaper option is _a lot_ cheaper though.

Plain black would be a really bad idea.

john123
Sep 10, 2013, 04:04 PM
Why would anyone buy the 5C over the 5S? - It relies on hooking in myopic credit loving consumers to buy a new phone for a smaller upfront cost, but still being locked in on an expensive 2 year contract. If we assume $75 a month, the difference between the $99 5C and $199 5S, may seem 50% cheaper, but over the 2 years period the 5% saving seems rather small in perspective. Such is the way our fiat currency fuelled economy works today.

$100 is $100. Comparing it to the overall cost of your contract is not really relevant.

BJonson
Sep 10, 2013, 04:04 PM
I'll tell you what apple is thinking. They are thinking you will be wowed by new colors and the fact the OS is changed is enough to trick you into loving it. They are counting on you being dumb enough to fall for it.

jmerchlinsky
Sep 10, 2013, 04:05 PM
well well, Apple China site shows that 16GB 5C will sell for 4488 RMB which is about 733$ US (and 16GB 5S for 5288RMB which is 864$US). At these prices I don't see them selling either model in meaningful numbers.

Wow. At those price points I've got to believe that Apple's intertnational market share will continue to crater.

BJonson
Sep 10, 2013, 04:09 PM
Image (http://d3j5vwomefv46c.cloudfront.net/photos/large/768012965.jpg?1368064180)

Lest we forget about the cheap piece of garbage S4 that Samsung is selling at $625 a pop.

You would rather the back be thicker? You would rather it be not removable? The S4 murders the iphone and apparently will for the next year now too.

----------

People are crapping over the low cost phone not being low cost. It was the media who mentioned low cost. Apple never told that :p

Yeah because it's common sense for it to be cheaper. Apple has no common sense.

Tony0693
Sep 10, 2013, 04:20 PM
If we are talking about wishes then I wish the iPhone 5s was $50.

Wasn't as much of a wish as it was one of the alternative route Apple could have taken to maximize the number of iPhones sold.

Gym Hellwig
Sep 10, 2013, 04:23 PM
Lest we forget about the cheap piece of garbage S4 that Samsung is selling at $625 a pop.

The S4 blows that cheap looking piece of crap 5C clean out of the water.

The 5C is an ugly joke.

drew0020
Sep 10, 2013, 04:25 PM
Yeah, what were they thinking? :rolleyes:

Seriously? The S4 is a beast of a phone. I don't like plastic either but to compare the 5C to the S4 hurts your credibility.

AaronEdwards
Sep 10, 2013, 04:26 PM
The iPhone 5C case is just lazy.

Image (http://i.imgur.com/CvHLIHA.jpg)

Can see "hon" through the hole - so ugly:eek:

Ask yourself (you as in the general you and not you specifically) this, why would there be big holes in the case? Shouldn't the case be protecting the entire back?

The holes make sure that everybody else will see the ugly colors and know that you bought the cheap, plastic iPhone...

Tony0693
Sep 10, 2013, 04:28 PM
Yeah because it's common sense for it to be cheaper. Apple has no common sense.

I agree with you. The 5c 549$ price point would be adequate if the internals were the same as the 5s, minus the fingerprint scanner.

Then again, was Apples goal to make a phone that people would buy unlocked or rather branch off and try to appeal to a younger crowd?
The iPhone 5/5s is absolutely gorgeous but it is also very toned down. Does it appeal that much to a less serious, younger age group?

I feel like this was release was geared towards getting the teens to adopt iOS and not android.

The iPhone 5c will be a big hit at christmas, with 0$ promotions, when parents are going to be buying cellphones for their kids.

MacVista
Sep 10, 2013, 04:29 PM
"C" stands for 'Childish.'
"S" stands for 'Sophisticated.'
"4S" (with 8 GB !!!) stands for 'ForSaken.'

V.K.
Sep 10, 2013, 04:29 PM
Wow. At those price points I've got to believe that Apple's intertnational market share will continue to crater.

yes, this is strange. It seemed clear that Apple's next big push was going to be in China but at these prices?! maybe China Mobile will subsidize the iphone? I believe they did it for Lumia, is this right? Perhaps, that's what's going to be announced in the China Apple event tomorrow. If not I really don't know what their expectation is here when an unsubsidized 5C in China costs almost 100$ more than an unsubsidized 5S (that's 5S, not 5C!) does in US. China Mobile has a huge subscriber base but even so, how many of them will be able to afford these prices, especially given what the competition charges?

txr0ckabilly
Sep 10, 2013, 04:29 PM
no color matching earpods? my kids = :(:(

scottwaugh
Sep 10, 2013, 04:31 PM
I am surprised at the price $549 for the 16GB 5c - although they'll get some sells to teenagers loving the colors, it's really a disappointing price (that's very close to 1st year pricing).

Oh well, so much for Apple going for more market-share - slow bleed down it is for now.

captain kaos
Sep 10, 2013, 04:34 PM
Sooooo, this is a contract only iPhone?