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View Full Version : Levi Strauss debuts iPod-ready jeans




rdowns
Jan 11, 2006, 03:07 AM
LOS ANGELES, Jan 10 (Reuters) - Call it the 21st Century watch pocket.

Denim giant Levi Strauss said on Tuesday it had designed jeans compatible with the iPod music player, featuring a joystick in the watch pocket to operate the device.

The Levi's RedWire DLX Jeans for men and women, which will be available this fall, also have a built-in docking cradle for the iPod and retractable headphones. The jeans are expected to carry a price tag of over $200, a company spokeswoman said.

Apple Computer Inc.'s iPod is the No. 1 digital music player. The company on Tuesday attributed a 63 percent jump in holiday quarter sales in part to the iPod's popularity and said 42 million of the devices have been sold to date.

Levi Strauss is not the first company to feature iPod-friendly apparel, although it believes it is the first to make iPod-compatible jeans.

Haute couture fashion houses began featuring pricey iPod carrying cases after the device's 2001 launch, while outdoor company Burton Snowboards unveiled what it called the first iPod-compatible waterproof snowboarding jacket in 2003.

Last fall, Los Angeles-based manufacturer Kenpo launched men's jackets selling at Macy's for between $275 and $350, featuring iPod controls on the sleeve.



mikebatho
Jan 11, 2006, 03:22 AM
That's just ********* ridiculous.

Al of my clothing is already ipod compatible. That's the whole point of it being so small & neat.

Talk about chasing the bandwagon......

dubbz
Jan 11, 2006, 03:24 AM
Al of my clothing is already ipod compatible. That's the whole point of it being so small & neat.

Maybe it's for the new, bigger, iPods Steve talked about in Super Secret Apple Rumors.

rdowns
Jan 11, 2006, 04:01 AM
Maybe it's for the new, bigger, iPods Steve talked about in Super Secret Apple Rumors.

I can't wait for the iPod with the 10" screen.

iMeowbot
Jan 11, 2006, 04:03 AM
Are these things going to be washable?

dubbz
Jan 11, 2006, 04:05 AM
Are these things going to be washable?
...and with the iPod still in the pocket?

Deepdale
Jan 11, 2006, 04:12 AM
Last fall, Los Angeles-based manufacturer Kenpo launched men's jackets selling at Macy's for between $275 and $350, featuring iPod controls on the sleeve.

Have iPod users officially turned into a nation of invalids to justify controls on the sleeve of a jacket? Next on the designer drawing board will be a small item placed on the back pocket so that scratching one's rear end will also result in the volume getting louder.

rdowns
Jan 11, 2006, 04:42 AM
Have iPod users officially turned into a nation of invalids to justify controls on the sleeve of a jacket? Next on the designer drawing board will be a small item placed on the back pocket so that scratching one's rear end will also result in the volume getting louder.

I like it. Er, adjust yourself to the left and skip to the next song; adjust right and play previous song.

I would say they will be washable. The iPod controls will be removable.

Lollypop
Aug 29, 2006, 12:26 AM
South Africa is only getting 120 pears of the Redwire, and ive been given the opportunity to sort of pre book one... the ipod loving, levi wearing lollypop is just dying to get one, but then the sane part of me is saying: "R1700 for a pear of jeans?!?!? You use your ipod in the gym mostly, cm'on, think about this, do you REALLY need something like this?"

Help me decide, I dont really need new jeans, and could use the money on something else, but it looks like such a cool item... and over here its (apparently) going to be collectable.... :confused: :confused: :confused:

Sesshi
Aug 29, 2006, 03:17 AM
iPod specific pockets? What's wrong with stroking the general area of your crotch in a circular manner while grinning?

dextertangocci
Aug 29, 2006, 10:12 AM
South Africa is only getting 120 pears of the Redwire, and ive been given the opportunity to sort of pre book one... the ipod loving, levi wearing lollypop is just dying to get one, but then the sane part of me is saying: "R1700 for a pear of jeans?!?!? You use your ipod in the gym mostly, cm'on, think about this, do you REALLY need something like this?"

Help me decide, I dont really need new jeans, and could use the money on something else, but it looks like such a cool item... and over here its (apparently) going to be collectable.... :confused: :confused: :confused:

I'm definitely not getting it. R1700 is way too much. I'd rather buy more RAM for my MB;) :)

whooleytoo
Aug 29, 2006, 11:03 AM
Can you imagine the poor clothes shop staff in the near future?

"I know my runners are compatible with my iPod, but I'm not sure about my trousers? Can I upgrade them if not?"

wbread5
Aug 29, 2006, 11:20 AM
Does anyone have a picture of these? I'm surprised I'm the first to ask.

iMeowbot
Aug 29, 2006, 11:54 AM
Does anyone have a picture of these? I'm surprised I'm the first to ask.


Try this page (http://www.bright.nl/ijeans). The three smaller pictures around the middle of the page are actually thumbs, which lead to gigantical images.

emw
Aug 29, 2006, 11:57 AM
featuring a joystick
This is news? My pants already have a joystick in them.

In any case, I suppose there will always be a market for useless gadgetry like this.

hulugu
Aug 29, 2006, 12:04 PM
iPod specific pockets? What's wrong with stroking the general area of your crotch in a circular manner while grinning?

No officer. I wasn't making lewd gestures, I was merely changing my playlist! Honest!

atari1356
Aug 29, 2006, 12:17 PM
Wow, a silly idea, with an even worse implementation.

These look really really bad:

http://www.bright.nl/upload/06/08/060810-ijeans-shoot2.jpg

What's with the white Levi's plastic box thing, that's almost as big as an iPod itself?


iPod + headphones = simplicity

iPod + headphones + funky jeans with joystick + another white box sticking out of your pants = a mess

jmsait19
Aug 29, 2006, 01:07 PM
Wow, a silly idea, with an even worse implementation.

These look really really bad:

http://www.bright.nl/upload/06/08/060810-ijeans-shoot2.jpg

What's with the white Levi's plastic box thing, that's almost as big as an iPod itself?


iPod + headphones = simplicity

iPod + headphones + funky jeans with joystick + another white box sticking out of your pants = a mess

that's the retractable headphones!! c'mon, retractable headphones, isn't that something everyone wants? I mean really, who has the time, ability, or desire to manually coil up their headphones, especially now that you can have this miniscule white box to do it for you?

wbread5
Aug 29, 2006, 01:32 PM
Check out some of the quotes at http://www.bright.nl/ijeans. They're pretty funny. My favorites:

'Those jeans are totally gay!!'

'What about cutting out a circle in your jean pocket and save yourself $200?'

iMeowbot
Aug 29, 2006, 02:06 PM
'What about cutting out a circle in your jean pocket and save yourself $200?'

You know you've done something terribly wrong when even Engadget (http://www.engadget.com/2006/08/08/levis-ipod-jeans-break-the-bank-look-like-a-dork/) calls your product dorky.

fenixx
Aug 29, 2006, 08:35 PM
You know you've done something terribly wrong when even Engadget (http://www.engadget.com/2006/08/08/levis-ipod-jeans-break-the-bank-look-like-a-dork/) calls your product dorky.

LOL.

Those jeans look horrible.

serpent
Aug 29, 2006, 10:00 PM
Damn, when is Victorias Secret gonna goin the bandwaggon!

Serpent

serpent
Aug 29, 2006, 10:01 PM
Damn, when is Victorias Secret gonna goin the bandwaggon!

Serpent