View Full Version : Interesting things about new Intel Ad

Jan 13, 2006, 05:03 PM
First off, i liked the ad very much when i first saw it

Second, it looks like a complete copy of the such great heights video by the postal service, not the first time apple has done this, with the eminem + itunes commerical it resembled alot of the Lugs ad, here is a link with a pic of the resemblence EDIT: HEre is a link for the music vid


also just something else i might at, the voice is Kiefer SUtherland in the INtel chip ad, i didnt notice it at first and then i saw it on a kiefer site, and it does sound alot like him, for all of you 24 fans..

I do like the ad in general actually, but apple does not seem to be orgianl with the ads that they do make..

EDIT: HEre is a link with the two videos playing side by side... please tell me that they do not mimic each other;)


Jan 15, 2006, 03:09 AM
The musicvideocodes link wasn't working for me when I clicked it, but I'm very surprised about the Lugz/Apple ordeal. It's starting to feel like every time Apple tries an Eminem ad, something goes terribly wrong.

Jan 15, 2006, 03:18 AM
yea, the link wont work for me either and im on a PC too.

Jan 15, 2006, 09:22 AM

sorry about the first link.. this one should work... look at it and tell me that the intel ad is not a copy.

Jan 15, 2006, 09:24 AM
Okay, I can see why you would say it looks like Apple copied them. But honestly, what else can you do in a scene like this?

And as for Kiefer, I remember reading that hes a huge mac fan, and is very polite when he goes into the Apple store. Supposedly he thanks the employees about 100 times haha.

Jan 17, 2006, 04:15 PM
edit new link



Jan 17, 2006, 04:35 PM
Perhaps the directors are the same?

In any case, how different do you expect chip pressing factories to look? If they had a car anywhere in the commercial, does that mean they copied the ad for every car company that has ever put a car in their ads?

Jan 17, 2006, 05:12 PM
there arrre soo many car comercails that are soo different, same director in common alirhgt so do all directors make their movies exactly alike? That is not what the chip manufacturing place looks like too, its a done up design... there are so many different ways apple could have shown the intel chip being manufactured and they chose one that resembled soo much of the Postal Service Video... this isnt the first time they look alike too, the lugz ad for example

Jan 17, 2006, 05:26 PM
Ha, we were watching the new 24's last night and the new apple ad come on. I thought it sounded like Keifer's voice, but no one agreed with me. I probably wouldn't even had thought it if I wasn't watching 24 at the time. Now I can go back to my friends and tell them I was right!!

Jan 17, 2006, 05:41 PM
Wow, nice find. Those two look very very similar. Not that it bothers me that Apple "copied" it... I like the ad a lot. The music and Kiefer's voice probably do it but either way... it is pretty scary how they are so similar. Ah well... :rolleyes:

Jan 17, 2006, 06:25 PM
if it had been the exact same sequence as the music video I would be suspicious. But since some conspiracy theorist chopped the hell out of the video, I can't see what the big deal is.

Jan 17, 2006, 06:42 PM
yeh.. i dont care that it was "copied" i just thought it was and interesting similarity, i do like the comercial

and 24 was insanelyyyy good :) (i saw the comercial too)

Jan 17, 2006, 06:49 PM
Wow that is amazingly similar! What a find. I really do wonder if the director is the same, because its almost take for take identical! Do I sense a cease and desist order?

Jan 17, 2006, 06:51 PM
If I were to write a paper that was as similar to a published article as the Apple commercial is to the Postal Service music video, I'd be kicked out of medical school.

Jan 17, 2006, 07:04 PM
If I were to write a paper that was as similar to a published article as the Apple commercial is to the Postal Service music video, I'd be kicked out of medical school.

good analogy

Mike Teezie
Jan 17, 2006, 07:16 PM
I like the ad, but jeez.

That's almost a straight copy.

Jan 18, 2006, 01:17 AM
People, please realize that the music video portion is heavily edited. Yes, they look exactly the same when somebody puts a bunch of edited clips next to each other. This isn't something crazy or cool or weird like the Dark Side of the Moon and the Wizard of Oz (which works by the way), it's just a coincidence. Honestly, how many microchip factories are there to film at (especially in Cali, where both of these were probably filmed). On top of that, I'm pretty sure all chip factories have people in suits and robotic arms.

Jan 18, 2006, 01:46 AM
I created a single video with side-by-side comparison of the videos, with Apple's ad running in its entirity, and the Postal Service's video's corresponding clips syncronized along side. The resemblance is undeniable, to say the least. Here's the link: http://www.ELITEproductionsWI.com/apple-ps.htm Oh, right- and the story's been up for a couple days over at the Cult of Mac Blog: http://cultofmac.com/index.php/2006/01/13/apple_vs_postal_service_a_side_by_side_c

Jan 18, 2006, 06:09 AM
Looks ripped off to me. The woman in the suit even looks the same...

As for the voice...doesn't sound like Kiefer Sutherland or Jack Bauer to me.

Jan 18, 2006, 06:16 AM
The ad/music video are similar. It's because they were both created/directed by the same person. (There's a story about it floating around on wired; i dont have the link handy)

Jan 18, 2006, 11:52 AM
i heard somewhere that this ad was done by the same director... i dont kno whether this is breaking any laws... but jobs always seems to be so "thrilled" with his new comercials that are copies of other comercials. The Itunes + Eminem is not playing anymore i think, i wonder how long this intel ad has left..

Jan 18, 2006, 12:10 PM
I can see how this must have happened.
Apple decides on the last moment who is going to get the ad campaign. The director gets called up at night by his creative team. He has to shoot the next day, Macworld is in a week, he goes : what? Kieffer Sutherlands in. He goes what again.
They say get your ass on the set we have an idea. He goes OK, and goes back to sleep.
I am not saying it did happen like that but it "could" have happened like that. Anyway this ad is lame if it has been done before. I liked it at first, very esthetical and well timed.
It's sad for the ad agency and its director, really.

Jan 18, 2006, 12:34 PM
Ok, so that commercial bothered me so much that I had to do some

Turns out, there's a directing team that goes by the name of "Josh
and Xander." They directed both the Postal Service video and the
Apple spot. That makes much more sense. They probably saw it as a
way to make some money on an idea that probably had not seen any
returns whatsoever. The only question remains...why didn't they use
the Postal Service's music? I can't think of anyone more cliché than

Jan 19, 2006, 03:35 PM
:rolleyes: So Apple just added The Postal Service "such great heights" video to itunes. I am sure they are fully aware of the irony, maybe someone thought it'd be funny???

--Or maybe some sort of deal with the directors (of both movies that is)?

Jan 20, 2006, 12:43 AM
When I first saw the ad for the Postal Service Video in iTunes, I thought it was the Apple commercial.


Jan 20, 2006, 12:36 PM
I bet they did it on purpose. Linking there new product with a fairly well know music video will likely help sales. I like the ad though.

Jan 20, 2006, 01:32 PM
apprently the postal service issued a statement saying that they were not consulted on this ad and are extremely unhappy.... i thought that the video in itunes meant all is well... apparently it isnt...


It has recently come to our attention that Apple Computers' new television commercial for the Intel chip features a shot-for-shot recreation of our video for 'Such Great Heights' made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. -Ben Gibbard, The Postal Service

LINK: http://www.postalservicemusic.net/

wonder what is going to happen... Lugz did not do anything over their conterversy...

Jan 20, 2006, 01:36 PM
Nothing is going to happen, you'd have to be crazy to take on the Apple Legal Team.

I can't say the commercial was "shot-for-shot." But I can say the Apple commercial was filmed much better. It was the lighting or something; everything just looked much clearer.

Jan 23, 2006, 06:38 AM
yeah, its getting really weird:


Espicially the whole iTunes thing, why was it on there?

Jan 24, 2006, 02:26 AM
not that Ben Gibbard needs any more money or credit or attention (ha) but that's a pretty blantant boo-boo. It's TOO convenient that Apple marketing let that slip, unless Sub Pop doesn't have complete ownership of the footage. still, as pretty as the ad is, it's pretty clear that apple doesn't deserve a shred of credit for coming up with the idea.

Jan 24, 2006, 03:10 AM
still, as pretty as the ad is, it's pretty clear that apple doesn't deserve a shred of credit for coming up with the idea.

And I don't believe Apple's trying to take credit. Credit (or blame?) goes to Josh Melnick and Xander Charity, the directors of the ad and, lo and behold, also the directors of the video. End of story.

Mar 11, 2006, 06:53 AM
I was watching the UK More4 channel last night. They aired the Apple Intel advert (the UK one*) and then later in the same break an advert for Ask.com with "Such Great Heights" as the soundtrack!

*I haven't seen it mentioned elsewhere, but on the day the MacBook Pro was announced and for a few days afterwards, the US version of the advert was broadcast on UK television channels.