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MacBytes
Jan 20, 2006, 12:17 AM
http://www.macbytes.com/images/bytessig.gif (http://www.macbytes.com)

Category: 3rd Party Hardware
Link: iTunes Reaches 14 Percent of Active Internet Universe, Skyrocketing 241 Percent Year-Over-Year (http://www.macbytes.com/link.php?sid=20060120011759)
Description:: NEW YORK, Jan. 19 /PRNewswire/ -- Nielsen//NetRatings, a global leader in
Internet media and market research, today announced that traffic to Apple's
iTunes Web site and use of the iTunes application has skyrocketed 241 percent
over the past year, from 6.1 million unique visitors in December 2004 to 20.7
million in December 2005, reaching nearly 14 percent of the active Internet
population.

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

firsttube
Jan 20, 2006, 01:26 AM
that's not too shabby, considering itunes has only been out for what, 5 or 6 years?

Nermal
Jan 20, 2006, 01:45 AM
And when you consider that the Windows version has only been out for 2 1/3 ... :)

whooleytoo
Jan 20, 2006, 05:33 AM
Not really sure what this means - what is "14% of the active Internet population"? 20.7 million? That would put the entire such population at roughly 145 million. Is that a US only figure?

fixyourthinking
Jan 20, 2006, 07:38 AM
that's not too shabby, considering itunes has only been out for what, 5 or 6 years?

Also, when you consider that Apple has 83% of the digital downloaded music share AND that Sat Radio has now been out TEN years and has only managed 6 million subscribers worldwide with about 4.5 million daily avid listeners.

I think that in and of itself speaks for the value of ownership of music - rather than subscription ...

SiliconAddict
Jan 20, 2006, 10:50 AM
I'm not overly surprised considering you can's download QuickTime without iTunes anymore. :rolleyes:

Eidorian
Jan 20, 2006, 10:58 AM
I'm not overly surprised considering you can's download QuickTime without iTunes anymore. :rolleyes:http://www.apple.com/quicktime/download/standalone.html

http://web.ics.purdue.edu/~abarreno/orly_owl.jpg

SiliconAddict
Jan 20, 2006, 02:58 PM
http://www.apple.com/quicktime/download/standalone.html

http://web.ics.purdue.edu/~abarreno/orly_owl.jpg


http://www.apple.com/quicktime/download/win.html
OK its back. Good. It doesn't change the fact that 90% of the users in our office who need to download quicktime and can't find the standalone player and end up installing iTunes. Frankly the link on the right on Apple's site doesn't exactly go out of their way to announce it. But it’s a lot better then summer 2005. It was nowhere to be seen at that time. I ended up exploding the itunes installer archive to nab the Quicktime installer out of it.

Eidorian
Jan 20, 2006, 03:06 PM
http://www.apple.com/quicktime/download/win.html
OK its back. Good. It doesn't change the fact that 90% of the users in our office who need to download quicktime and can't find the standalone player and end up installing iTunes. Frankly the link on the right on Apple's site doesn't exactly go out of their way to announce it. But it’s a lot better then summer 2005. It was nowhere to be seen at that time. I ended up exploding the itunes installer archive to nab the Quicktime installer out of it.Yeah, I get railed by my Windows friends to find them a Quicktime installer without iTunes. But, yeah 99% of the users don't know about the QT Standalone installer.

autrefois
Jan 20, 2006, 11:18 PM
Pretty impressive numbers. I wonder what the numbers will be a year from now, not to mention it would be interesting to know what the numbers are like in other countries.

I wonder why they looked specifically at what alcohol iTunes users perfer. Should we expect to see Mike's Hard iTunes Cider coming out soon? :)

One error in the article: "data indicates." Gasp! The word "data" is plural...

suntzu
Jan 22, 2006, 12:51 AM
Not really sure what this means - what is "14% of the active Internet population"? 20.7 million? That would put the entire such population at roughly 145 million. Is that a US only figure?

I think the article gets it kind of wrong. I think it's maybe 14% traffic. For example, they say BitTorrent based traffic accounts for a HUGE amount data being exchanged.