View Full Version : Tesco Opens in-store Apple Store

Feb 15, 2006, 08:27 PM
http://www.macbytes.com/images/bytessig.gif (http://www.macbytes.com)

Category: News and Press Releases
Link: Tesco Opens in-store Apple Store (http://www.macbytes.com/link.php?sid=20060215212752)
Description:: One of the UK's largest food retail stores has begun trialling Apple products displays within its stores.

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

Feb 15, 2006, 09:42 PM
Interesting move.

We've seen a few combinations of stores within stores. Coffee shops in libraries, books shops and even banks (or banks inside coffee shops). Most people generally head to the super-market at least once a week, gets regular traffic, should be a good place to stick an Apple mini-store.

I miss Tesco's. You can do the food-shop, booze-run and now buy a Mac in one handy place. (no Tesco's online home-delivery for the Macs yet though I guess) :)

I seem to remember there being more than one Tesco's in Milton Keynes - any locals know which one it is? Kingston perhaps?

Feb 16, 2006, 03:48 AM
I would love to see this sort of setup at local grocery stores in Canada and the United States, now that would finally be an all-in-one shopping convenience :)

Feb 16, 2006, 06:15 AM
This is amazing news for the UK market. I hope it's a success and more open.

Tesco is huge in the UK - the No.1 by a good distance. And it has a very good reputation.

Feb 16, 2006, 06:40 AM
Tesco is huge in the UK - the No.1 by a good distance. And it has a very good reputation.

I fear it will be a disaster in terms of selling Macs. iPods will be fine. I just have little faith in Tesco staff successfully selling Macs at normal retail prices given that their current ability to sell PCs is purely based on bargain basement prices and not selling knowlege. Their reputation in terms of electronics is 'cheap' and not fully featured.

There's also beginning to be a consumer backlash against the pervasiveness of Tesco which I suspect will continue to grow. Issues regarding supplier treatment and how the Competition bods let them away with taking over much of the UK's convenience store network leaving some areas with the choice of 4 varieties of Tesco and nothing else are starting to be brought up more and more.

Feb 16, 2006, 06:51 AM
Well, since Tesco are looking to expand more into non-food areas, (and working in retail, I know they are looking even at electrical & electronics only stores), and so they will be a big growth section for Apple sales in the UK.

In the Mansfield area, which is North Nottinghamshire, they are looking to open up a store that purely sells non-food items. It appears they will employ staff that have some knowledge and try to turn themselves into a modern day department store too. You'd be surprised what Tesco are looking towards doing in the near future.

Blue Velvet
Feb 16, 2006, 07:08 AM
Tesco are also planning to expand (initially) to the west coast of the U.S.


Feb 16, 2006, 11:29 AM
Tescos scares me. Yet I've switched there myself... I used to use Sainsburys because it was closest, then I got a car. I tried ASDA for a while but it's just a little too tacky. Then I went to the Stafford Tesco - it is the biggest supermarket I've ever been in!

Anyway, down there they already have an electronics section with about 50-80 mobile phones for sale, 8 GPS units from 120-550 and iPods, with the big orange poster shown on the photo of the milton keynes store...

There was a woman working there who looked like she'd just been assigned that place like she might be assigned to a till at the front - i don't know how she could sell me an apple computer!