From Podcast to Paidcast

[MacBytes]

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Category: Opinion/Interviews
Link: From Podcast to Paidcast (http://www.macbytes.com/link.php?sid=20060223095008)
Description:: Until recently, most podcasts have generated revenue through advertising or drawing traffic to their web sites. A few networks such as The Podcast Network have formed as centralized commercial organizations, but so far, sponsorships have been their only source of income. This week marked a major milestone in the young and fast growing medium of podcasts- two popular podcasts are experimenting with two very different payment models and a third one is turning the world of film distribution on its head.

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

[combatcolin]

Not prepared to pay for any podcasts.

Full stop.

[PharmD]

Not prepared to pay for any podcasts.

Full stop.

Agreed. They aren't that good. Certain bigwigs like Bill O'Reilly and Rush Limbaugh make you pay for their podcasts. That's just silly.

[Seasought]

If the quality and content of the podcasts was better I might consider it. As of right now, a resounding hell no is in order.

Nothing I hate more than listening to two or more idiotic hosts babbling on about what they did last weekend, what they drank, or other inside-nonsense I could care less about before getting to the content of the actual podcast.

Grr.

[Sdashiki]

I thought the definition of podcast was a free exchange of audible content.

what jerks.

[mac 2005]

I would pay for some content -- NPR for example. I really wish that "All Things Considered" and "Morning Edition" were available. A lot of the stories on these broadcasts are less time-sensitive and would be wonderful to hear at my leisure vs. time of airing.

[Sdashiki]

I would pay for some content -- NPR for example. I really wish that "All Things Considered" and "Morning Edition" were available. A lot of the stories on these broadcasts are less time-sensitive and would be wonderful to hear at my leisure vs. time of airing.

YOU WOULD PAY FOR NPR which by definition is PUBLIC (i.e. FREE) radio!!!!????!!!!

OMFG, you must be rich to want to pay for Public Broadcasting. Good for you.

[switched on]

I thought the definition of podcast was a free exchange of audible content.

what jerks.

It's not the definition by a long shot, but it is the current practice. I think charging your listeners is an EXTREMELY bad move, but then our is comedy and not informational in any way... so different model possibly. I still say sponsorships is the way to go, particularly with independently produced content.

[Sdashiki]

It's not the definition by a long shot, but it is the current practice. I think charging your listeners is an EXTREMELY bad move, but then our is comedy and not informational in any way... so different model possibly. I still say sponsorships is the way to go, particularly with independently produced content.

charging listeners is simple, its called COMMERCIALS.

OR try the new thing, Satellite Radio.

You cant hijack a predominantly (99%) free media with a pay schedule, people wont stand for it. And as a business model, I would laugh if it came across my desk.

[Nickygoat]

YOU WOULD PAY FOR NPR which by definition is PUBLIC (i.e. FREE) radio!!!!????!!!!

OMFG, you must be rich to want to pay for Public Broadcasting. Good for you.
Come to the UK ;)
I'd never pay for a podcast, and they're going to have a hard time doing it.
However, this may be the best time to do it, as it's not yet reached "Critical Mass".

[solvs]

If you can't do it for the love of just doing it, then don't do it. I guess if the guys from TechTV or certain news commentators want to put commercials in there or sponsors or whatever, that's fine. But this is going to be a colossal failure.

[Marky_Mark]

Betcha people in their thousands will be paying for the Ricky Gervais podcast from next week. Me? Nah.

[balamw]

I would pay for some content -- NPR for example. I really wish that "All Things Considered" and "Morning Edition" were available. A lot of the stories on these broadcasts are less time-sensitive and would be wonderful to hear at my leisure vs. time of airing.
They are currently available by iPod compatible subscription from audible.com, which is probably why they aren't available as podcasts.

In this vein, have you tried "To the point" hosted by Warren Olney available as a potcast from KCRW. It's an excellent show and as you say not so time-sensitive.

B

[arenaDIG]

Ok, so how about getting paid to post your own podcasts...

i just read in this cnet article that Podzinger is going to show 10- to 15-second audio or video ads that will run immediately before a podcast AND will split the ad revenue with the content creator!

Here's the article:
http://news.com.com/PodZinger+to+share+ad+revenue+with+podcasters/2100-1024_3-6122849.html

Here's where you sign up:
http://www.podzinger.com/signUp.jsp