iPod Coke Finds Inspiration in iPod

DCapple · Mar 31, 2006

The world's biggest softdrink company, Coca-Cola learning the advertising ropes from the popular digital music player, the iPod.

The company really knows how to reach their consumers.cause they know that iPods are one of the powerful tool to reach people now a dayscause its the most popular gadget at this time

i think they are doing the right thing....

they surely are the real thing!

do you think this ad will work? (work with me....)
and do you think coke is doing the right thing choosing iPod as their inspiration?

iMeowbot · Mar 31, 2006

Doomed. "Welcome to the Coke side of life" makes me think of Life of Brian.

darwen · Apr 1, 2006

I dont get it. Are they selling iPods like this? Or are they selling these stickers? The only way I can think that they would actually get people to grab one of these is if they were at a discounted rate or given away free in a contest.

iGary · Apr 1, 2006

Yeah, I'm lost.

iMeowbot · Apr 1, 2006

darwen said:
I dont get it. Are they selling iPods like this? Or are they selling these stickers?

None of the above. They are simply rolling out a new ad campaign and slogan, the iPod mention in the press was just to grab attention.

emaja · Apr 1, 2006

I seriously doubt that Apple would allow another company to do something like this in an ad campaign. Coke certainly would have to ask permission and Apple would certainly say, "No."

DCapple · Apr 2, 2006

i dont think they are selling shuffles like that....cause i agree that apple is not gonna allow this things...

but i think coke is just wants to create an image like the iPod's....
maybe the photo is just for the campaign poster....

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