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albeik
May 1, 2006, 07:17 PM
New Apple Mac Ad (iMac) ... making fun of PC + Viruses!

Did anyone else see it?


The older man says he's a "PC" while the younger (Justin Long)is a "Mac". One version goes

Mac: "Hello, I'm a Mac"
PC: "And I'm a PC"
Mac: "Oh, hey... iPod, nice."
PC: "Yeah, just a little something to hold my slowjam"
Mac: "Oh ya?"
PC: "And it works so seemlessly with iTunes"
Mac: "You should check out iMovie, iPhoto, iWeb cause they all work like iTunes. You know, iLife. It comes on every Mac"
PC: "i-L-i-f-e. Well, I - I have some very cool apps that are bundled with me"
Mac: "Well, like what?"
PC: "Calculator"
Mac: "That's Cool, anything else?"
PC: "Clock"
Mac: "Sounds like hours of fun... (or at least minutes)"


Another security focused version is described as follows:
The new Mac ad shows two guys standing next to each other in front of a white background. One starts to sneeze and claims he has a virus, he warns the other Man to be careful, the man replies "Oh it's ok I'm a Mac" and they talk back and forth, the man with the tissue sneezing identifies himself as a PC. The infected man sneezes a bit while they chat, then he says "I think I'm going to crash" and falls down. The Mac man stays there and says "Whoops...there yah go."

The ad ends showing an Intel iMac that has an Apple logo on it with the text "Mac".

Apple announced that they were launching a new ad campaign last week at the annual shareholders meeting.

white89gt
May 1, 2006, 07:18 PM
You beat me to it. I was on my way here to start a thread about it.

And yes, it was ***** hillarious!!!

7on
May 1, 2006, 07:19 PM
Did anyone just see the Mac PC virus ad on Fox network? About how Macs have no viruses compared to PCs?

Central time -6 GMT

albeik
May 1, 2006, 07:20 PM
lol! it was so unexpected! :)

The ad may come back during 24! Should record it.

bousozoku
May 1, 2006, 07:21 PM
Good timing, I'd say. :eek: :D

Didn't see it, though. I think the Mac-o-lytes will start to fry Apple soon. :D

7on
May 1, 2006, 07:24 PM
Well the big "deal" about this is that now that it "officially" acknowledged... we'll be proven either:

A)MacOSX is really truthfully secure like we say they are
B)crackers feel intimidated and write viruses for MacOSX

Electro Funk
May 1, 2006, 07:24 PM
Damn... you beat me to it ! i was trying to figure out which forum to put it in and your thread popped up!

Great add though...

macbooks tomorrow? :D

nbs2
May 1, 2006, 07:24 PM
NOOOOO!!!!!! We just got off the inertia path and turned off the tv about five minutes earlier...(Back to back Simpsons...mmmm). Well, youtube, here I come.

infectbda
May 1, 2006, 07:27 PM
Reminds me so much of the switch ads. I really hope they have another commerical talking about how great OS X is, and not just focusing on Windows is worse stuff.

yankeefan24
May 1, 2006, 07:28 PM
Is this the 'new ad' Steve was referring to last week? I hope its on 24!!!

Steve1496
May 1, 2006, 07:31 PM
Hm, not on Apple.com yet. Can't wait to see it when it's online!


Steve

nbs2
May 1, 2006, 07:32 PM
I need to find me a copy of this ad online...must view...

7on
May 1, 2006, 07:38 PM
No mentioning of Apple anywhere. Only "Mac" written on the iMac screen at the end.

AvSRoCkCO1067
May 1, 2006, 07:39 PM
No one has a link yet...? :mad: :(

albeik
May 1, 2006, 07:40 PM
No one has a link yet...? :mad: :(

I am watching FOX just waiting to record the Ad as soon as it comes, then will encode and upload!

EricNau
May 1, 2006, 07:41 PM
I missed it. :( When is Apple going to post it on their site?

Is it possible this commercial was released a day early and was really meant to be released tomorrow (Tues.) along with the new MacBooks? :eek: :D

Doctor Q
May 1, 2006, 07:42 PM
Maybe the next ad should have Steve Jobs looking into the camera and saying "I dare anyone to write a virus for Mac OS X! In fact, I double-dare you!"

7on
May 1, 2006, 07:44 PM
no one had a dvr going?

gekko513
May 1, 2006, 07:44 PM
I'm not so sure it's wise to play the no-viruses card, especially since there was one piece of malware just a couple of months ago that a normal user would consider to be a virus.

EricNau
May 1, 2006, 07:45 PM
No mentioning of Apple anywhere. Only "Mac" written on the iMac screen at the end.
Maybe Apple Computer is planning on loosing the lawsuit with Apple Corps and the new company name will be 'Macintosh'.

7on
May 1, 2006, 07:45 PM
Maybe the next ad should have Steve Jobs looking into the camera and saying "I dare anyone to write a virus for Mac OS X! In fact, I double-dare you!"

haha, that's pretty much how I read the ad.:rolleyes:
I hope not though

WildCowboy
May 1, 2006, 07:46 PM
I'm not so sure it's wise to play the no-viruses card, especially since there was one piece of malware just a couple of months ago that a normal user would consider to be a virus.

That was exactly my first thought...

EricNau
May 1, 2006, 07:46 PM
Maybe the next ad should have Steve Jobs looking into the camera and saying "I dare anyone to write a virus for Mac OS X! In fact, I double-dare you!"
I was thinking the same thing. I always assumed this was why Apple never advertised not having viruses (they were afraid it would come back and bite them in the ***).

nbs2
May 1, 2006, 07:48 PM
Is it possible this commercial was released a day early and was really meant to be released tomorrow (Tues.) along with the new MacBooks? :eek: :D
I doubt it. For Fox to air it during May sweeps during prime time, by mistake? That would mean one really unhappy airtime purchaser who didn't get an ad shown and one unhappy Apple who had an ad aired prematurely (of course, they wouldn't be too upset - especially if their ad airs at the right time tomorrow). That would not end pretty for Fox.

Steve1496
May 1, 2006, 07:51 PM
Just realised I had my TiVo going, and went and watched it. Pretty cool:D

I would put it online, but TivoToGo only works with Windows, so it'd be a hassle.


Steve

MacFan782040
May 1, 2006, 07:51 PM
I hope it wasn't some white-background wtith a person talking how great macs are with goofy music in the background. Actually SHOW some of OS X!

thedude110
May 1, 2006, 07:52 PM
The timing isn't the greatest -- the "Mac Virus" story is currently #1 on Yahoo news' "most popular" list.

But the ad. It was knock out. Especially the crashing bit.

And I think the "14,000 peecee viruses (viri?)" still stacks up pretty poorly against a suspect "1" for OS X.

Where are the techies to tell me I've miscounted my OS X viri? Viruses?

EricNau
May 1, 2006, 07:52 PM
I doubt it. For Fox to air it during May sweeps during prime time, by mistake? That would mean one really unhappy airtime purchaser who didn't get an ad shown and one unhappy Apple who had an ad aired prematurely (of course, they wouldn't be too upset - especially if their ad airs at the right time tomorrow). That would not end pretty for Fox.
Probably not. (Yet Amazon's screwup (http://forums.macrumors.com/showthread.php?t=122312) comes to mind...)

WildCowboy
May 1, 2006, 07:53 PM
And I think the "14,000 peecee viruses (viri?)" still stacks up pretty poorly against a suspect "1" for OS X.

Where are the techies to tell me I've miscounted my OS X viri? Viruses?

Viruses (http://en.wikipedia.org/wiki/Plural_of_virus).

Frisco
May 1, 2006, 07:55 PM
I saw it on CBS just before King of Queens started at 8:00 PM Eastern.

Nice commercial!

bursty
May 1, 2006, 07:56 PM
Just saw it on the Discovery channel. Pretty funny :D

Silencio
May 1, 2006, 07:57 PM
I'm not so sure it's wise to play the no-viruses card, especially since there was one piece of malware just a couple of months ago that a normal user would consider to be a virus.

And I thought an Apple exec (Schiller, perhaps) stated on the record a little while ago that Apple wouldn't produce such ads because they didn't want to appear overconfident about Mac OS X's security or encourage virus writers to give it their best shot. Guess this is their way of saying "BRING IT!"

mjstew33
May 1, 2006, 07:57 PM
I'm watching fox - muting while S.W.A.T. is on and turning the sound on when it's commercials. :o

I don't have anything against S.W.A.T., but I just don't watch TV... ever. :cool:

thedude110
May 1, 2006, 07:58 PM
Viruses (http://en.wikipedia.org/wiki/Plural_of_virus).


Thanks.

Had no idea I was engaging in Leet-speak. I guess we're not the "some internet communities" referred to in the article! ;)

EricNau
May 1, 2006, 07:59 PM
Considering this commercial has only been out a matter of hours it seems to be on a wide variety of channels. (That's a good thing). :)

nbs2
May 1, 2006, 08:02 PM
Probably not. (Yet Amazon's screwup (http://forums.macrumors.com/showthread.php?t=122312) comes to mind...)
I was thinking about that. But, I figure that a reseller mistake like that isn't going to get that much attention - I mean how many people really would have noticed (outside of the MR type folk)? But, airing the ad on national TV could throw off Apple. Although, from what I can tell in the descriptions given here, nothing new was shown (a la MB). So, if the ad was aired mistakenly, and it airs again at the proper time, then there is no harm. Plus, these multiple airings can't all be mistakes...So, I guess I can stop talking about this.

In the mean time, what's taking people so long in getting it posted or hosted ;):D

EricNau
May 1, 2006, 08:08 PM
I was thinking about that. But, I figure that a reseller mistake like that isn't going to get that much attention - I mean how many people really would have noticed (outside of the MR type folk)? But, airing the ad on national TV could throw off Apple. Although, from what I can tell in the descriptions given here, nothing new was shown (a la MB). So, if the ad was aired mistakenly, and it airs again at the proper time, then there is no harm. Plus, these multiple airings can't all be mistakes...So, I guess I can stop talking about this.
Ya, once I saw it happening on multiple channels I realized it wasn't a mistake.

I just hope this is related to the release of the MacBook in some way.

iMetroid
May 1, 2006, 08:09 PM
On the phone with my friend and he just saw it on CBS. Hurry up and get the thing uploaded!

zelmo
May 1, 2006, 08:11 PM
Just saw a 2nd commercial, with the PC guy bragging about how iTunes works with Windows, and the Mac guy suggesting he try out the rest of iLife. PC guy says he has cool apps, too, like Calculator.
Funny. Less controversial than the virus bit. I hope they have a series of 4 or 5 of these.

whee900
May 1, 2006, 08:12 PM
It was only a matter of time before Apple used this in their advertising...

runninmac
May 1, 2006, 08:12 PM
gosh I need water but im watching 24 and dont want to miss the comercials!:mad:

EricNau
May 1, 2006, 08:14 PM
gosh I need water but im watching 24 and dont want to miss the comercials!:mad:
Just go during the show, in this case it is much less important. :D :p

sam10685
May 1, 2006, 08:18 PM
man... they sound funny... i wanna see them! post them online!

arn
May 1, 2006, 08:18 PM
Video of the security/virus one:

http://homepage.mac.com/brianbobcat1/iMovieTheater15.html

Edit by jsw:
.Mac bandwidth limit has been exceeded for now.

YouTube (http://www.youtube.com/watch?v=M3Z386vXrt4) link to virus video.
YouTube (http://www.youtube.com/watch?v=XAo4WjFzvZU) link to WSJ video.

sam10685
May 1, 2006, 08:21 PM
Video of the security/virus one:

http://homepage.mac.com/brianbobcat1/iMovieTheater15.html

Edit by jsw:
.Mac bandwidth limit has been exceeded for now.

YouTube (http://www.youtube.com/watch?v=M3Z386vXrt4) link to virus video.
YouTube (http://www.youtube.com/watch?v=XAo4WjFzvZU) link to WSJ video.

********** hilarious! how many are there?

MovieCutter
May 1, 2006, 08:22 PM
Yeah, that was kind of retarded. I'm a fan of the "Mac" from his character on the NBC show Ed, but other than that...really not that impressed. It doesn't showcase anything of substance (not that being virus free isn't anything of substance) but instead of accentuating the negative, lets look at all the COOL things the Mac can do.

EricNau
May 1, 2006, 08:22 PM
I hope it wasn't some white-background wtith a person talking how great macs are with goofy music in the background. ...
Actually...That's exactly what these are.

mkaake
May 1, 2006, 08:23 PM
Video of the security/virus one:

http://homepage.mac.com/brianbobcat1/iMovieTheater15.html

Thanks arn... I'm d/l before it gets hammered...

<edit>

Pretty funny... want to see the other one now...

virus1
May 1, 2006, 08:24 PM
i hope its on prison break tonight.. that would be so awesome..

Verto
May 1, 2006, 08:24 PM
That was a let down.

Electro Funk
May 1, 2006, 08:25 PM
Video of the security/virus one:

http://homepage.mac.com/brianbobcat1/iMovieTheater15.html

Got that up quick... and already 500 views!

Laser47
May 1, 2006, 08:25 PM
Video of the security/virus one:

http://homepage.mac.com/brianbobcat1/iMovieTheater15.html
Finally, an ad about OSX. Kudos for apple.
Make me proud to be a mac user!

.Andy
May 1, 2006, 08:26 PM
I wonder if this was why that "Benjamin Daines was browsing the web...." news Article about OSX being vulnerable to viruses was wheeled out worldwide yesterday. Would go a bit of the way to attenuating this ad campaign. Definitely obfuscate the message a little bit anyway...

bcallen
May 1, 2006, 08:26 PM
He kinda looks like Bill Gates.... if you think about it.

ImAlwaysRight
May 1, 2006, 08:27 PM
Rock on. Now let's put a 13" MacBook at the end of that and we'll be all set. :)

arn
May 1, 2006, 08:27 PM
transcripts of both ads are on:

http://www.macrumors.com/pages/2006/05/20060501211004.shtml

kretzy
May 1, 2006, 08:29 PM
I think they're good - simple, yet effective. Better than the Intel ads, which I just didn't like for some reason.

interlaced
May 1, 2006, 08:29 PM
justin long as a mac.
how cute.

brianbobcat
May 1, 2006, 08:29 PM
I have it on my .mac. I got the one during prison break and sent Arn the link, but here it is again. http://homepage.mac.com/brianbobcat1/iMovieTheater15.html

-Brian

Edit by jsw:
.Mac bandwidth limit has been exceeded for now.

YouTube (http://www.youtube.com/watch?v=M3Z386vXrt4) link to virus video.
YouTube (http://www.youtube.com/watch?v=XAo4WjFzvZU) link to WSJ video.

bcallen
May 1, 2006, 08:29 PM
Hey yall just sit and refresh that page with the clip. the counter is jumping almost 50 every 10 sec. Ha what a bunch of nerds, me included.

dongmin
May 1, 2006, 08:31 PM
what's slowjam?

Stridder44
May 1, 2006, 08:31 PM
Awesome! I want to see them all!

Stridder44
May 1, 2006, 08:32 PM
justin long as a mac.
how cute.


Isn't that the guy from "Waiting..."?

mjstew33
May 1, 2006, 08:32 PM
Brian - can't you get in trouble for that? :confused:

bcallen
May 1, 2006, 08:33 PM
Brian - can't you get in trouble for that? :confused:


Or is it free advertisement?

EricNau
May 1, 2006, 08:34 PM
That was a let down.
I kind of thought so also, but on the bright side, at least Apple is advertising.

dongmin
May 1, 2006, 08:35 PM
Isn't that the guy from "Waiting..."?i think he was in 'Jeepers Creepers' not that anyone actually watched that movie...

7on
May 1, 2006, 08:37 PM
Brian - can't you get in trouble for that? :confused:

Most likely he'll run out of hie 10GB bandwidth...

Unfortunately it is the 1st so his sight will be down until next month if that happens :(

http://web.mac.com/jonshipman/web/temp/new apple ad(CD).torrent

I made a small torrent that I'll upload for a bit to help out.

Wall Street Journal ad is playing now on FOX! (PC Reading WallStreet journal expecting a bad review for Mac - but it isn't and obviously makes one up about him that sounds good).

bousozoku
May 1, 2006, 08:38 PM
i think he was in 'Jeepers Creepers' not that anyone actually watched that movie...

I barely saw the advertisement on The WB but I think that it was Justin Long.

Stridder44
May 1, 2006, 08:38 PM
That was a let down.


At least its more entertaining than the commercial for the G5 (when the guy flies through the house and lands up against a tree)

kresh
May 1, 2006, 08:38 PM
hehe How many are there :)

The review one is my favorite.

thejadedmonkey
May 1, 2006, 08:38 PM
i think he was in 'Jeepers Creepers' not that anyone actually watched that movie...
I saw that movie...well at least the first 1/2 of it...saw it with a real cute girl too...

but back to being a geek.... that was a pretty good commercial. I can't wait until someone posts a link to the 2nd one!

runninmac
May 1, 2006, 08:38 PM
Whoot, I just saw one on 24. It wasn't that great but at least it gets the point across. Overall I thought it was good.

4God
May 1, 2006, 08:38 PM
Video of the security/virus one:

http://homepage.mac.com/brianbobcat1/iMovieTheater15.html

LOLOLOLOLOL..:D The PC guy even looks a little like Bill Gates...:p :p :p

Stridder44
May 1, 2006, 08:40 PM
I barely saw the advertisement on The WB but I think that it was Justin Long.

Ya thats been stated already, and it is! He was in "Waiting..." (which was flipping awesome:D )

Boggle
May 1, 2006, 08:40 PM
Funny. Very funny. I love the part where the pc guy falls over.

runninmac
May 1, 2006, 08:40 PM
Brian - can't you get in trouble for that? :confused:

.Mac gets a 1,000 Gigs (tera) a month so I doubt he will get in trouble.

katie ta achoo
May 1, 2006, 08:41 PM
The ad that's been linked here is so cute! (so is Justin Long.. rawr!)

Glad to see some advertising, but this does feel a little like asking someone to write viruses for OS X.

Stridder44
May 1, 2006, 08:41 PM
I saw that movie...well at least the first 1/2 of it...saw it with a real cute girl too...

but back to being a geek.... that was a pretty good commercial. I can't wait until someone posts a link to the 2nd one!


You think that's bad I saw Jeepers Creepers 2 (on HBO don't worry I wouldnt pay for that crap)....also with a real cute girl too...

reyesmac
May 1, 2006, 08:42 PM
I just saw the one about the wall street journal quote. These are great ads. And its nice to finally see ads like this.

mithras
May 1, 2006, 08:43 PM
John Hodgman (http://www.areasofmyexpertise.com/), who played the "PC" in the virus ad, is a very funny guy. I love this first clip of his from the Daily Show (http://onegoodmove.org/1gm/1gmarchive/2006/01/bush_defines_di.html).

Mgkwho
May 1, 2006, 08:44 PM
There was a 3rd AD on Fox's '24' talking about the awards that the Mac has won over the PC.

The Mac praised Walt Mossburg, and the PC tried quoting a made-up review, alluding to the fact that PCs dont get awards.

I don't have a transcript, sorry.

-=|Mgkwho

jbooo
May 1, 2006, 08:44 PM
Just wait... Apple stores across the nation are gonna be swamped... I'd bet that $101.00 valuation is gonna split again. Real soon!

:D

Play Ultimate
May 1, 2006, 08:44 PM
Maybe Apple Computer is planning on loosing the lawsuit with Apple Corps and the new company name will be 'Macintosh'.


My thought exactly. Maybe even have a fully owned iTunes subsidiary.

WildCowboy
May 1, 2006, 08:45 PM
.Mac gets a 1,000 Gigs (tera) a month so I doubt he will get in trouble.

.Mac bandwidth is 10 GB/month...you can pay extra to upgrade.

yg17
May 1, 2006, 08:45 PM
Haha, I love the virus one, I haven't seen the other 2 yet :D

dongmin
May 1, 2006, 08:47 PM
so Apple apparently has a new print campaign (http://forums.macrumors.com/showthread.php?t=197497&highlight=mac+guide) out as well.

DISCOMUNICATION
May 1, 2006, 08:49 PM
I hope its on 24!!!
It just was. Inside 24 is brought to us by Microsoft, but 24 is the first place I've seen the new Mac ads. I'm so confused.

bigandy
May 1, 2006, 08:49 PM
that second one is genius. but i share the worries with the rest of the crowd about the tempting fate...

Lepton
May 1, 2006, 08:51 PM
Now I see why all those FUD stories about how the Mac is vulnerable to hackers went around last weekend. It was a pre-emptive strike against this new Apple campaign! I bet you a buck there's a connection.

ToddW
May 1, 2006, 08:53 PM
just wanted to be the first one to say that the mac book will be released tomorrow due to the new ads and marketing strategy. on another note, i have a virus, not a peecee one, or even a mac one, a virus! my throat is sore and my nose is runny and my head hurts.

Multimedia
May 1, 2006, 08:54 PM
New Apple Mac Ad (iMac) ... making fun of PC + Viruses!
Did anyone else see it?Not if you don't tell us on what show!!

Come on guys - nobody is saying what show and some of us are on the WEST COAST. If I can get a show, I can make a copy and post it!!! :eek: :eek:

Video of the security/virus one from PRISON BREAK on 5.1.06 (http://homepage.mac.com/brianbobcat1/iMovieTheater15.html)

Video of the Wall Street Journal Awesome Review Ad from 24 on 5.1.06 (http://homepage.mac.com/brianbobcat1/iMovieTheater16.html)Thanks Arn. Great job.

thejadedmonkey
May 1, 2006, 08:54 PM
You think that's bad I saw Jeepers Creepers 2 (on HBO don't worry I wouldnt pay for that crap)....also with a real cute girl too...
Oh, the worst part for me is that I never get to see the girl (she moves away). Jeepers Creepers (the part I saw) wasn't that bad IMO.

EricNau
May 1, 2006, 08:54 PM
just wanted to be the first one to say that the mac book will be released tomorrow due to the new ads and marketing strategy. on another note, i have a virus, not a peecee one, or even a mac one, a virus! my throat is sore and my nose is runny and my head hurts.
You shouldn't have gotten so close to that PC guy.

shen
May 1, 2006, 08:55 PM
hey, those of us that hate tv want to see the other ads. post those things! :D

WildCowboy
May 1, 2006, 08:56 PM
just wanted to be the first one to say that the mac book will be released tomorrow due to the new ads and marketing strategy.

Nice try...ElectroFunk gets credit (http://forums.macrumors.com/showthread.php?t=197711#post2366141) for that one. EricNau had (http://forums.macrumors.com/showthread.php?t=197711#post2366184) it too.

Multimedia
May 1, 2006, 08:57 PM
There was a 3rd AD on Fox's '24' talking about the awards that the Mac has won over the PC.

The Mac praised Walt Mossburg, and the PC tried quoting a made-up review, alluding to the fact that PCs dont get awards.

I don't have a transcript, sorry.

-=|MgkwhoI will post after about 11:15pm PDT. Thanks. Not on Prison Break anyone? Was it in High Definition 16:9? I am recording in HD with EyeTV2. Nevermind here's the links to Arn's work on the east coast.

Video of the security/virus AD from PRISON BREAK on 5.1.06 (http://homepage.mac.com/brianbobcat1/iMovieTheater15.html)

Video of the Wall Street Journal Awesome Review AD from 24 on 5.1.06 (http://homepage.mac.com/brianbobcat1/iMovieTheater16.html)Thanks Arn. Great job.

vmardian
May 1, 2006, 08:57 PM
The video is crashing at about 35% through whether I play it in Safari, Camino, or Quicktime.

brianbobcat
May 1, 2006, 08:58 PM
here's a new one including a wall street journal review: http://homepage.mac.com/brianbobcat1/iMovieTheater16.html

-Brian

dongmin
May 1, 2006, 09:00 PM
just wanted to be the first one to say that the mac book will be released tomorrow due to the new ads and marketing strategy. on another note, i have a virus, not a peecee one, or even a mac one, a virus! my throat is sore and my nose is runny and my head hurts.so you're expecting the 13.3" MacBook to be a stealth release? keep on dreamin...

and i highly doubt that all these channels are prematurely releasing these commercials...over and over again...all over the networks...for millions of dollars. shahhh!

Spanky Deluxe
May 1, 2006, 09:02 PM
I don't like the sound of the new adverts. I've seen the virus one uploaded on here and I really don't like it. Yeah we all know that there are far fewer viruses on OS X. That's not as much to do with how the software is written but the size of the user base, people don't usually bother writing viruses for Macs or Linux because most of the dumb ass users who are the targets of viruses out there and most businesses use windows. This is like asking a virus writer to write a mean ass virus for OS X. Not great.

shen
May 1, 2006, 09:03 PM
here's a new one including a wall street journal review: http://homepage.mac.com/brianbobcat1/iMovieTheater16.html

-Brian
brian you are my hero! keep posting 'em!

7on
May 1, 2006, 09:03 PM
here's a new one including a wall street journal review: http://homepage.mac.com/brianbobcat1/iMovieTheater16.html

-Brian

gosh, you are on top of things!

shen
May 1, 2006, 09:04 PM
I don't like the sound of the new adverts. I've seen the virus one uploaded on here and I really don't like it. Yeah we all know that there are far fewer viruses on OS X. That's not as much to do with how the software is written but the size of the user base, people don't usually bother writing viruses for Macs or Linux because most of the dumb ass users who are the targets of viruses out there and most businesses use windows. This is like asking a virus writer to write a mean ass virus for OS X. Not great.

you do know how many times that excuse has been totally debunked, right?

MacFan782040
May 1, 2006, 09:04 PM
Hosted on YouTube (http://www.youtube.com/watch?v=M3Z386vXrt4) to free up his bandwidth.

And the 2nd Here (http://www.youtube.com/watch?v=XAo4WjFzvZU)

EricNau
May 1, 2006, 09:04 PM
I don't like the sound of the new adverts. I've seen the virus one uploaded on here and I really don't like it. Yeah we all know that there are far fewer viruses on OS X. That's not as much to do with how the software is written but the size of the user base, people don't usually bother writing viruses for Macs or Linux because most of the dumb ass users who are the targets of viruses out there and most businesses use windows. This is like asking a virus writer to write a mean ass virus for OS X. Not great.
This is something I am sure Apple has thought about. Thy obviously feel they are prepared for whatever might happen.

7on
May 1, 2006, 09:05 PM
I don't like the sound of the new adverts. I've seen the virus one uploaded on here and I really don't like it. Yeah we all know that there are far fewer viruses on OS X. That's not as much to do with how the software is written but the size of the user base, people don't usually bother writing viruses for Macs or Linux because most of the dumb ass users who are the targets of viruses out there and most businesses use windows. This is like asking a virus writer to write a mean ass virus for OS X. Not great.

Yeah, or it could prove that we were right all along and writing OSX viruses are a hard thing to accomplish. We might get a handful - but these ads are worth it.

the_mole1314
May 1, 2006, 09:05 PM
The ad doesn't say NO viruses, just they can't catch PC viruses! LISTEN TO IT. Sure, little diceptive, but they're right!

nagromme
May 1, 2006, 09:05 PM
I'm not so sure it's wise to play the no-viruses card, especially since there was one piece of malware just a couple of months ago that a normal user would consider to be a virus.

Then the normal user can start to learn that the FUD is false :)

Mac OS X has never had a virus capable of transmitting itself over the Internet (which is what most people think of as a virus) and never any successful viruses at all. Even by technical semantics, it has only had two. Please correct me if I have missed something :D

* One "virus" could transmit over Bluetooth--and was patched last year.

* The other "virus" (Oomp/A) could transmit only on your LAN--and only if you made an obscure change to your iChat settings, enabling Bonjour. This old story has just RE-appeared as if it's new, but it's not--and the number of people affected was tiny. As in, one or two.

Those both fit SOME definitions of "virus", yes, but neither was an INTERNET virus and neither was successful in any way.

And nobody was actually harmed by either one: no data was lost, no private data was spied on.

A real, successful attack WILL happen to OS X some day, but never on the repeated massive scale that Windows users face. Never requiring the kind of time, money, and know-how that Windows users need to have. I'm surprised Apple has chosen to advertise this advantage, but it is a REAL advantage.

And it's an advantage that's here to stay. OS X is more secure by design AND it's a smaller target market. Both very good things, and neither one will change any time soon.

So are you perfectly safe on OS X? No, no OS is 100% perfect. Are you massively more safe on Mac than Windows? Without a doubt.

People who say the increasing popularity of Macs will make them have the same problems has Windows must think Mac will suddenly gain 50% marketshare and magically become the buggy, bloated legacy mess that Windows is :D

Now, the timing... is something new coming tomorrow with MacBook in the name? :)

galstaph
May 1, 2006, 09:05 PM
good commercials
i only saw the virus one...
funny stuff
like the new campaign

RollTide
May 1, 2006, 09:05 PM
Now is when the really good Mac ads come out, Andy Griffith was always kinda like a mini superbowl....maybe not

LimeiBook86
May 1, 2006, 09:06 PM
gosh, you are on top of things!
Ack! You beat me to it! :p It was shown during 24 which I was recording but, I couldn't stop it and rewind it or my brother would flip out :rolleyes: Now we just need a video of the other ad. :) :D
Ugh...guys please don't turn this into a Mac Virus thread...:P

Doctor Q
May 1, 2006, 09:07 PM
Notice that "PC" is in a business suit and "Mac" is casually dressed. It's long been debated whether this sends a good message (that PCs are stuffy and Macs are fun) or a bad message (that PCs are good for business people and Macs aren't). Even the "1984" ad had that problem.

Also, the review calls the Mac "the finest desktop PC on the market", which is potentially confusing because it calls the Mac a PC while contrasting it with a PC. Perhaps "PC" should have been named "Windows PC".

G5Unit
May 1, 2006, 09:08 PM
Yeah did ANYONE have a DVR running for the 2nd one?

LimeiBook86
May 1, 2006, 09:09 PM
Notice that "PC" is in a business suit and "Mac" is casually dressed. It's long been debated whether this sends a good message (that PCs are stuffy and Macs are fun) or a bad message (that PCs are good for business people and Macs aren't). Even the "1984" ad had that problem.

Also, the review calls the Mac "the finest desktop PC on the market", which is potentially confusing because it calls the Mac a PC while contrasting it with a PC. Perhaps "PC" should have been named "Windows PC".
Good point but, just for the ad it gets the message across. It's obvious since the Windows guy makes up the fake magazine name and such. But, I can see this maybe being a problem if Apple doesn't word it's commercials just right. ;)

Yeah did ANYONE have a DVR running for the 2nd one?
Nope, I had one for the 3rd ad but, not the second one. Hopefully Apple will put them up on their site soon :D

idea_hamster
May 1, 2006, 09:09 PM
Well, if it never was before,
the gauntlet has been thrown down by Apple.

I can't really see how it's smart to thumb your nose at the entire hacker population, but it's too late now.

I guess they better get on those non-public non-patched exploits. After all, we already know that a skilled hacker can get at least administrator if not root privileges easily if they can get logged in at all....:rolleyes:

EricNau
May 1, 2006, 09:10 PM
Notice that "PC" is in a business suit and "Mac" is casually dressed. It's long been debated whether this sends a good message (that PCs are stuffy and Macs are fun) or a bad message (that PCs are good for business people and Macs aren't). Even the "1984" ad had that problem.
It's the same case for Apple Store employees -- I've never liked it.

thegreatluke
May 1, 2006, 09:14 PM
http://homepage.mac.com/brianbobcat1/iMovieTheater16.html

Link to Mac review ad.


Edit by jsw:
.Mac bandwidth limit has been exceeded for now.

YouTube (http://www.youtube.com/watch?v=M3Z386vXrt4) link to virus video.
YouTube (http://www.youtube.com/watch?v=XAo4WjFzvZU) link to WSJ video.

7on
May 1, 2006, 09:16 PM
Perhaps "PC" should have been named "Windows PC".

Then we'd have a "drumroll" LAWSUITE!

YoGramMamma
May 1, 2006, 09:16 PM
That ad was the greatest. Im glad to see OS X advertised.

I saw it during 24.. i EyeTV'd it. so i will go back and take out that commercial. I would put it on my dotmac. but then again, theres the whole bandwidth thing. i think i might upload it to googgle video or youtube.

I will post again when its up.

It was the one about The PC Review with Wal Mossberg. It came on FOX at about 9:30 ish est.

unfaded
May 1, 2006, 09:16 PM
These ads are dreadful.

Macmaniac
May 1, 2006, 09:17 PM
Up or down, a parody comes out in one week!

nagromme
May 1, 2006, 09:17 PM
I can't really see how it's smart to thumb your nose at the entire hacker population, but it's too late now.
I guess one way to look at it is: security and freedom from malware is a real benefit of using a Mac. Better to advertise it NOW while you still can, because after there's a successful virus, that marketing window will be lost. We'll still be safer than Windows users, but the chance to say so with such simplicity will be gone. So maybe Apple's seizing the moment while it lasts.

And then, after the first successful virus comes along, Apple can use a similar but more toned down message, with lots of nice stats about how much safer Macs are than Windows--without claiming no viruses. The advantage WILL remain, but Apple will have to use a less simplistic approach to advertise it.

And when that happens, it may be nice that the initial concept of safer Macs was well-planted by the current campaign.

Worst case, Apple won't be hurt too badly by conversations like this: "A Mac virus? I thought they didn't have those!" "Well, they have hardly any, it's not like Windows, but it's not zero anymore."

Meanwhile it still IS zero if you mean SUCCESSFUL viruses. Or Internet viruses. (As opposed to LAN or Bluetooth viruses, which is all we've had that I know of. One of each, both failures!)

thegreatluke
May 1, 2006, 09:18 PM
Then the normal user can start to learn that the FUD is false :)

Mac OS X has never had a virus capable of transmitting itself over the Internet (which is what most people think of as a virus) and never any successful viruses at all. Even by technical semantics, it has only had two. Please correct me if I have missed something :D

* One "virus" could transmit over Bluetooth--and was patched last year.

* The other "virus" (Oomp/A) could transmit only on your LAN--and only if you made an obscure change to your iChat settings, enabling Bonjour. This old story has just RE-appeared as if it's new, but it's not--and the number of people affected was tiny. As in, one or two.

Those both fit SOME definitions of "virus", yes, but neither was an INTERNET virus and neither was successful in any way.

And nobody was actually harmed by either one: no data was lost, no private data was spied on.

A real, successful attack WILL happen to OS X some day, but never on the repeated massive scale that Windows users face. Never requiring the kind of time, money, and know-how that Windows users need to have. I'm surprised Apple has chosen to advertise this advantage, but it is a REAL advantage.

And it's an advantage that's here to stay. OS X is more secure by design AND it's a smaller target market. Both very good things, and neither one will change any time soon.

So are you perfectly safe on OS X? No, no OS is 100% perfect. Are you massively more safe on Mac than Windows? Without a doubt.

People who say the increasing popularity of Macs will make them have the same problems has Windows must think Mac will suddenly gain 50% marketshare and magically become the buggy, bloated legacy mess that Windows is :D

Now, the timing... is something new coming tomorrow with MacBook in the name? :)
What people don't understand about the Oomp/A virus is that the thread around it was blocked and the file was removed. So there's virtually no chance now of someone getting it.

DeathChill
May 1, 2006, 09:18 PM
you do know how many times that excuse has been totally debunked, right?
How'd you manage to debunk it? Did you somehow magically make OS X have 95%+ market share and then switch it back? No, you didn't. It can't really be debunked until the tables are turned and OS X is on top.

Security by obscurity is DEFINITELY an advantage for OS X and Linux. I'm not saying that OS X or Linux are insecure and would be hacked to pieces if they were on top, BUT there are definitely vulnerabilities in both of them. There's ALWAYS going to be a security hole that can allow a virus to cause some harm, but without a large market share there's not too much incentive to write it for those who do it for profit or to destroy.

I'm certainly not saying writing a virus for OS X is anywhere as easy as it is for Windows, but it's certainly possible. This much should be obvious as every operating system has security vulnerabilities and there's no denying this, otherwise Apple wouldn't bother issuing security updates.

EDIT: The ad's aren't all that great, I mean I like them but if I didn't care about computer's too much I'd completely forget/ignore the ad when it was playing on my TV.

themacman
May 1, 2006, 09:19 PM
these ads may be a bit more controversial then PC ads but at least they are funnier and are a more enteraning advertsiment.

dr_lha
May 1, 2006, 09:21 PM
The point is, there is more to the different in the security models of Mac OS X/Linux/UNIX and Windows than the simple "Security through Obscurity" argument (which is a canard). The fact is the UNIX security model is old, proven and strong. You don't get a 100,000-1 (wild estimate) Windows:EVerything Else virus ratio just by having the larger part of the market.

thegreatluke
May 1, 2006, 09:22 PM
How'd you manage to debunk it? Did you somehow magically make OS X have 95%+ market share and then switch it back? No, you didn't. It can't really be debunked until the tables are turned and OS X is on top.

Security by obscurity is DEFINITELY an advantage for OS X and Linux. I'm not saying that OS X or Linux are insecure and would be hacked to pieces if they were on top, BUT there are definitely vulnerabilities in both of them. There's ALWAYS going to be a security hole that can allow a virus to cause some harm, but without a large market share there's not too much incentive to write it for those who do it for profit or to destroy.

I'm certainly not saying writing a virus for OS X is anywhere as easy as it is for Windows, but it's certainly possible. This much should be obvious as every operating system has security vulnerabilities and there's no denying this, otherwise Apple wouldn't bother issuing security updates.
While I agree this could be a good thing, I don't think it should be taken as seriously as it is.

For example, Mac OS 9 had a lower user percentage but it had many viruses.

SilentPanda
May 1, 2006, 09:22 PM
"The suit" sorta looks like John (http://www.comedycentral.com/shows/the_daily_show/news_team/contributors/john_hodgman.jhtml) Hodgman (http://imdb.com/name/nm1894655/) to me...

Probably isn't though.

briansolomon
May 1, 2006, 09:23 PM
Can someone please upload it to YouTube?

My network is horrible with embedded quicktimes.

dr_lha
May 1, 2006, 09:23 PM
"The suit" sorta looks like John (http://www.comedycentral.com/shows/the_daily_show/news_team/contributors/john_hodgman.jhtml) Hodgman (http://imdb.com/name/nm1894655/) to me...

Probably isn't though.
It is.

dr_lha
May 1, 2006, 09:24 PM
Can someone please upload it to YouTube?

My network is horrible with embedded quicktimes.
They already did. Take a look back a page or two.

shen
May 1, 2006, 09:27 PM
How'd you manage to debunk it? Did you somehow magically make OS X have 95%+ market share and then switch it back? No, you didn't. It can't really be debunked until the tables are turned and OS X is on top.

i didn't.

the idea is faulty logic. also, if more share meant more attacks, apache would be the most attacked web server. but MS's IIS is. it is that simple. bad software gets hit, even with just a few copies running, secure stuff will also get attacked, yes, but far far less.

thegreatluke
May 1, 2006, 09:29 PM
Uh-oh... we crashed that guy's .Mac address.

Scooby-Doo, where are you?

Marlon_JBT
May 1, 2006, 09:32 PM
Goodbye Bandwidth! The commercials were OK, I believe they could have done better...

Shadowless
May 1, 2006, 09:32 PM
If anyone actually has the videos, I have bandwidth provided for by Google. Quote me and I'll give you my IM. I have the virus one up on my website at:

johnson.das.googlepages.com

dpaanlka
May 1, 2006, 09:32 PM
For example, Mac OS 9 had a lower user percentage but it had many viruses.

Yeah, like the boot beep virus. Wow so scary.

briansolomon
May 1, 2006, 09:32 PM
I feel like I'm back in the 90s

Demon Hunter
May 1, 2006, 09:33 PM
These ads are embarrassing.

My $.02.

thegreatluke
May 1, 2006, 09:33 PM
Goodbye Bandwidth! The commercials were OK, I believe they could have done better...
Same here.

Along with the crappiness of the ad, why don't they just put "apple.com" instead of "Mac?" "Apple.com" would give Apple a lot more hits... People would probably see the ad and say "Okay, it's a Mac!" They might not relate it to Apple.

nagromme
May 1, 2006, 09:34 PM
What people don't understand about the Oomp/A virus is that the thread around it was blocked and the file was removed. So there's virtually no chance now of someone getting it.
More importantly, according to MacWorld (http://www.macworld.com/news/2006/02/17/leapafollow), it could not spread on the Internet at ALL even when it WAS out there! It could only spread itself on a LAN, and only in rare circumstances.

So those who few people who got it downloaded it manually--NOT by the viruses ability to spread itself... which is what makes a virus a virus.

Of course, articles appearing today on CNN and Yahoo and everywhere conveniently fail to mention this.

Just like they fail to mention that this is NOT a second similar "attack," it's the SAME story from weeks ago now being raised again, with no mention of it being the same event! (You do have to wonder about that timing.)


For example, Mac OS 9 had a lower user percentage but it had many viruses.
And yet the "many" you refer to was nothing like Windows faces, even per installed base at the time. It was a drop in the bucket, especially if you look at INTERNET viruses, rather than old classic Mac floppy viruses :D

HiRez
May 1, 2006, 09:35 PM
what's slowjam?Bump...I would also like an answer to this. Some hip phrase all the kids are using? I have no idea.

Stinkythe1
May 1, 2006, 09:35 PM
Uh-oh... we crashed that guy's .Mac address.

Scooby-Doo, where are you?

I'll donate 25gb of mine:

http://www.rednek.net/media/new-apple-ad.mov (virus one)
http://www.rednek.net/media/new-apple-ad(wsj).mov (wall street journal one)

7on
May 1, 2006, 09:36 PM
If PCs have a 95% market share and Macs 5%, then if you're going with the more numbers = more viruses obviously macs should have at least 5% of the viruses. But that's not the case. It's no secret that Mac users gloat about no viruses and I'd assume that the hacker crowd would want to shut us up too. Which is probably why oompa/a was written. Two bad 2 systems catching it doesn't make it viable.

idea_hamster
May 1, 2006, 09:36 PM
I guess one way to look at it is: security and freedom from malware is a real benefit of using a Mac. Better to advertise it NOW while you still can, because after there's a successful virus, that marketing window will be lost. We'll still be safer than Windows users, but the chance to say so with such simplicity will be gone. So maybe Apple's seizing the moment while it lasts.
Fair enough -- it's clear that the virus-free sheen is getting a bit tarnished, what with the recent (although totally misleading) AP story about Mac viruses.

It just reminds me of the burger business: BK's flame broiling system is actually much safer than McD's frying, because the broiler fixes the cooking time whereas the frying is timed by a greasy kid. So BK's burgers are much less likely to give you food poisoning -- but it's not a 0% chance. So they don't really advertise it. It's just not good business to say "You're less likely to get sick from our food -- but no guarantees!"

It's true that today there's little chance of "turning consumers off to computing" in general (like you could with fast food).

But I'm still skeptical. :confused:

WildCowboy
May 1, 2006, 09:37 PM
Here's (http://forums.macrumors.com/showthread.php?t=197711&page=5#post2366529) the link to the post with the YouTube links...it would be great if folks could use those to save on MR members' bandwidth.

thegreatluke
May 1, 2006, 09:38 PM
More importantly, according to MacWorld (http://www.macworld.com/news/2006/02/17/leapafollow), it could not spread on the Internet at ALL even when it WAS out there! It could only spread itself on a LAN, and only in rare circumstances.

So those who few people who got it downloaded it manually--NOT by the viruses ability to spread itself... which is what makes a virus a virus.

Of course, articles appearing today on CNN and Yahoo and everywhere conveniently fail to mention this.

Just like they fail to mention that this is NOT a second similar "attack," it's the SAME story from weeks ago now being raised again, with no mention of it being the same event! (You do have to wonder about that timing.)
The news is about giving to you what the audience wants to hear and timing it in such a way that it hits the audience the hardest. When the audience is "hit," they're more likely to continue using that station or site for their news. Today's audience wants to hear about something that was thought of as a pristinely clean, well-defended fortress of an OS getting something so terrible as a virus. The whole notion of something we previously thought of as 100% safe as not so much hits us much harder than "well, it was a bad thing, but not really a virus because..." The good thing a consumer should do is, when they hear something that shocks them, put more research into it. Like the Oomp/A thing, if you put a little extra non-news-stations research into it, you get a better understanding.

thedude110
May 1, 2006, 09:38 PM
Notice that "PC" is in a business suit and "Mac" is casually dressed.

Mac is also aqua(ish) and sexy.

Whereas PC is ordinary, suit and tie, routinized love making.

brianbobcat
May 1, 2006, 09:41 PM
Hey guys sorry but I'm at my limit. I've helped you so far now the people with youtube and google need to pick up the slack. I got the videos for you but nothing more I can do, except buy more bandwidth, which I don't really feel like doing.

Sorry.

-Brian

thegreatluke
May 1, 2006, 09:41 PM
Mac is also aqua(ish) and sexy.

Whereas PC is ordinary, suit and tie, routinized love making.
Justin Long (Mac) is also a lot friendlier and seems like a nicer guy, while John Hodgman (PC) seems a bit cold, and, well, annoying.

So businessman, boring, old, not in good health = PC
Casual, friendly, helpful, in good health = Mac

bluedevil14
May 1, 2006, 09:42 PM
The ad doesn't say NO viruses, just they can't catch PC viruses! LISTEN TO IT. Sure, little diceptive, but they're right!
yeah, I noticed that too. This gives all the people who will point out that the Mac has had 2 colds (fine, use "viruses" if you must) last year.
But I'm willing to bet that that wont stop those dirty peecee users.

Superdrive
May 1, 2006, 09:42 PM
I figured they would want to let the style of our computers sell themselves. I'm not sure what I think of this yet, but first impressions aren't the best. BUT, we aren't the target market here. Obviously.

DeathChill
May 1, 2006, 09:43 PM
i didn't.

the idea is faulty logic. also, if more share meant more attacks, apache would be the most attacked web server. but MS's IIS is. it is that simple. bad software gets hit, even with just a few copies running, secure stuff will also get attacked, yes, but far far less.
That's not really the same deal as that's quite a different environment then a home desktop system. I also NEVER said that the ONLY reason viruses weren't written for OS X was because of the low market share, I just said that it's definitely helped keep people from bothering.

Also, saying "We have 5% of the market share so we should have 5% of the viruses," doesn't make sense. Attacking Windows is much more profitable/enjoyable for viruses writers as it's a huge base that can potentially be infected.

As well, just so people aren't so smug about this: I have a friend who wrote a program in REALBasic that silently uploaded files off of the user's computer who ran it. The user running it is completely unaware and is NOT asked for their password. It shows that such things are easily possible as this could be used to steal information, which is somewhat virus/malware like.

uv23
May 1, 2006, 09:44 PM
I guess I'm the only one who thinks these ads are total crap.

MacFan782040
May 1, 2006, 09:44 PM
WoW I wasn't expecting that much hits in like..an hour :eek:

http://img151.imageshack.us/img151/2425/picture27ci.png

HERE is the link to the two videos. Hope this Helps. (http://www.youtube.com/profile?user=fonash)


.

.

Qdub
May 1, 2006, 09:45 PM
Hey guys sorry but I'm at my limit. I've helped you so far now the people with youtube and google need to pick up the slack. I got the videos for you but nothing more I can do, except buy more bandwidth, which I don't really feel like doing.

Sorry.

-Brian

Haha Brian. I told you. Good thing people got YouTube and Google links up! Thanks again.

timswim78
May 1, 2006, 09:45 PM
I give the virus video a 4 out of 10. Pretty unoriginal and just rehashes the old "Mac's are better than PC's" theme. I was hoping for something more creative, like the original iPod videos.

I really dislike advertisements that tell you why the competition is so bad. If you have a product that is great, I think that you should concentrate on why it is great.

The WSJ one was a little more creative and original. I chuckled a little, but it wasn't anything great. I'll give it a 6 ouy of 10.

Marlon_JBT
May 1, 2006, 09:46 PM
I'd much rather a Mac and a PC talk to each other... NOT humans. It just doesn't make any sense the way Apple did it. The idea was great, the execution was crap.

age234
May 1, 2006, 09:47 PM
I liked the ads. Bringing back some of that '90s feistiness is something I've been waiting for, and it was done in a pretty new way (at least for people who don't spend their free time watching old Apple ads like more than a few people here do ;) )

For the people concerned about it just saying "Mac", note the Apple logo. It speaks for itself. The logo has ended virtually every iPod ad that's played in the last five years. People understand what the Apple means.

HiRez
May 1, 2006, 09:48 PM
As well, just so people aren't so smug about this: I have a friend who wrote a program in REALBasic that silently uploaded files off of the user's computer who ran it. The user running it is completely unaware and is NOT asked for their password. It shows that such things are easily possible as this could be used to steal information, which is somewhat virus/malware like.Dude, you do realize that anyone can write a malicious application, right? That is trivial. But the user needs to run it. What separates that from a virus/trojan/worm/etc. is that you can unknowingly receive it from the internet and have it execute (and usually have itself spread to other machines). Any computer can be a victim of malware if the user doesn't take some responsibility to not go downloading and running random applications from questionable sources.

Fearless Leader
May 1, 2006, 09:48 PM
I'd much rather a Mac and a PC talk to each other... NOT humans. It just doesn't make any sense that way. The idea was great, the execution was crap.

didn't they have a pc and a mac talk to each other a while ago in some magazine ads a while ago?

Microdot
May 1, 2006, 09:50 PM
As well, just so people aren't so smug about this: I have a friend who wrote a program in REALBasic that silently uploaded files off of the user's computer who ran it. The user running it is completely unaware and is NOT asked for their password. It shows that such things are easily possible as this could be used to steal information, which is somewhat virus/malware like.


awesome.. was it called transmit?

anyone can write a malicious program. if you are dumb enough to download and install an unknown app.... and then run it... then you deserve what you get. now... get that to self propagate, install without user intervention, and then you may have a virus. :D

mfethers
May 1, 2006, 09:53 PM
http://www.apple.com/getamac/ads/?better_medium

Whatsthat?
May 1, 2006, 09:53 PM
Okay, it's official! Steve Jobs needs to go marry Walt Mossberg and have mad donkey sex with him. For some reason Jobs raves about Mossberg in whatever he is doing. He is the only guy Jobs will grant an interview to at 3 in the morning. Here's how it works: Walt Mossberg gets every new Apple product plus $50,000.00 or $100,000.00/year from Apple and Mossberg writes about everything Mac and Apple and raves about all of it.

Seriously, I used to like Mossberg and I will always like Steve Jobs, but this is out of freakin' hand!

wmmk
May 1, 2006, 09:56 PM
The ad doesn't say NO viruses, just they can't catch PC viruses! LISTEN TO IT. Sure, little diceptive, but they're right!

well, if you have boot camp? if you dualboot linux even on a ppc mac, you can get viruses. hackers can still get access to your root directory if you're on apache and not careful.

nagromme
May 1, 2006, 09:57 PM
I really dislike advertisements that tell you why the competition is so bad. If you have a product that is great, I think that you should concentrate on why it is great.
It's a tough call. The reason Windows keeps selling to consumers so universally is largely because people assume there could be no other choice. Positive and negative messages might both play a role in challenging that. I see the ads as working towards a tricky shift in thinking--making people think maybe they should consider something different. That's different from the "buy me now" type of ad.

Also, what WE tech-savvy, Mac-savvy people think isn't actually important to the success of the ads. I wonder what the masses of NON-savvy PC buyers will think, as they mull their next system purchase? Will this message be a useful part of Apple's campaign? Will it make people visit Apple.com or an Apple Store, where they can get a more direct and detailed message?


http://www.apple.com/getamac/ads/?better_medium
Wow, six ads! Any of them end in a new MacBook? :)

dr_lha
May 1, 2006, 09:57 PM
well, if you have boot camp? if you dualboot linux even on a ppc mac, you can get viruses. hackers can still get access to your root directory if you're on apache and not careful.
Yes, because the average user runs an open apache server on their machine...

Stridder44
May 1, 2006, 09:59 PM
Apple posted ads above.



Small | Medium | Large | HD :D :cool: :p

Stridder44
May 1, 2006, 10:03 PM
LOL

I love the Networking one

Sadly that was the only really good one

Detlev_73
May 1, 2006, 10:04 PM
Those have to be the funniest commercials in a long time from Apple.

wmmk
May 1, 2006, 10:04 PM
Yes, because the average user runs an open apache server on their machine...

well, if im such a n00b like everybody in the phoenix os thread says, im a prettyaverage user who does apache.

Superdrive
May 1, 2006, 10:04 PM
So it looks like these are the "Get A Mac" ads instead of "Switch" ads. Check out the little spot on their web site: http://www.apple.com/getamac.

Off topic: What the heck is up with Apple making these pages so wide!? Is it just me or is there not a 800px standard anymore? I don't like/want to browse the internet full screen. This must be for those Windows people. BTW their navigation bar up top doesn't even match any more. Time for a fixup.

esquared
May 1, 2006, 10:08 PM
It's about time! Good to see the gloves come off, this is the only kind of advertising that really makes any sense to me. This is us, that is you, we're better. The actors were great also.
I love it.

MonksMac
May 1, 2006, 10:09 PM
These commercials are great! The Networking one is hilarious!:D Konichiwa!:o

DeadlinePoet
May 1, 2006, 10:10 PM
OK, I should never talk on the phone when I'm typing. Meant to say the new cute ADS are up on the website. But I was really hoping they would be advertising the new macbooks. Guess I'll hang in there until June......

AvSRoCkCO1067
May 1, 2006, 10:10 PM
LOL

I love the Networking one

Sadly that was the only really good one

I dunno the iLife one was pretty good...:p

thegreatluke
May 1, 2006, 10:11 PM
I like the networking one, the iLife one, "better," and the restarting one. The WSJ and the virus ones suck.

ChoMomma
May 1, 2006, 10:12 PM
The new commercials are the best ever!! I've been waiting for commercials from Apple like this for soooooooo long!

Thanks Apple! I needed something to pick me up on this long long nights finishing projects before the end of the semester. :D

polyesterlester
May 1, 2006, 10:13 PM
I loved these ads, although I can see them getting old much faster than the iPod ads. Also, what do you think about Mac saying that the PC makes excellent spreadsheets? Don't you think this just reinforces the myth that PCs are better for business?

WildCowboy
May 1, 2006, 10:13 PM
they're up on the website.....


but oh, where where are the macbooks?

I love time warp posts like this...let's all go back in time a week (http://www.macrumors.com/pages/2006/04/20060424085129.shtml)...

brianbobcat
May 1, 2006, 10:15 PM
Thanks to all 10,000+ people that visited my page during it's short live life. It seems that every-time I put up an apple ad, apple always decides to release the good quality official version only like an hour later. I put up the roller-skating ad at midnight the saturday it was aired on SNL, sunday morning the official one was out.

I like the ads, get the mac name out there. And as far as the virus ad goes, the average computer user hears that there are no malicious viruses for the mac, and that'll be all they need to hear.

-Brian Kaempen

polyesterlester
May 1, 2006, 10:15 PM
I love time warp posts like this...let's all go back in time a week (http://www.macrumors.com/pages/2006/04/20060424085129.shtml)...

He wasn't asking where the 17" MacBook Pros were ;) (In fact, that couldn't be farther from what he was asking for, I believe)

FF_productions
May 1, 2006, 10:15 PM
they're up on the website.....


but oh, where where are the macbooks?

They've been there for a few days....MacBook, you'll have to wait

I loved the ads Apple has come out with, finally an ad that isn't just for the iPod. As I said before, Apple is a creative company, I knew they'd churn out a creative commercial. I haven't seen it on tv yet and can't wait to.

daysleeper
May 1, 2006, 10:16 PM
Well, that virus ad was basically a "bring it on" to hackers everywhere. Let's see what happens.

Oh, and the PC guy looks very much like a chubby Bill Gates, no question.

thegreatluke
May 1, 2006, 10:16 PM
I love time warp posts like this...let's all go back in time a week (http://www.macrumors.com/pages/2006/04/20060424085129.shtml)...
LET'S DO THE TIME WARP AGAAAAAAIIIIIN!

Yeahh... back on topic.

I think these ads are pretty good. I like how they used actual people, and people the audience might know. (John Hodgman is on the Daily Show with Jon Stewart and Justin Long is an actor.) In my opinion, though, they didn't use the best actors. (Not that they're bad actors, but I don't think they're best for the part.) John Hodgman doesn't seem like one of the most boring business-suit-types that I'd think of, and Justin Long, eh, he's okay.

polyesterlester
May 1, 2006, 10:17 PM
Well, that virus ad was basically a "bring it on" to hackers everywhere. Let's see what happens.

Oh, and the PC guy looks very much like a chubby Bill Gates, no question.

You mean a current Bill Gates, right? ;)

MacFan782040
May 1, 2006, 10:18 PM
Thanks to all 10,000+ people that visited my page during it's short live life. It seems that every-time I put up an apple ad, apple always decides to release the good quality official version only like an hour later. I put up the roller-skating ad at midnight the saturday it was aired on SNL, sunday morning the official one was out.

I like the ads, get the mac name out there. And as far as the virus ad goes, the average computer user hears that there are no malicious viruses for the mac, and that'll be all they need to hear.

-Brian Kaempen

Yeah same here for my YouTube, those 3000+ clicks was fun while it lasted.

Stridder44
May 1, 2006, 10:19 PM
Thanks to all 10,000+ people that visited my page during it's short live life. It seems that every-time I put up an apple ad, apple always decides to release the good quality official version only like an hour later. I put up the roller-skating ad at midnight the saturday it was aired on SNL, sunday morning the official one was out.

I like the ads, get the mac name out there. And as far as the virus ad goes, the average computer user hears that there are no malicious viruses for the mac, and that'll be all they need to hear.

-Brian Kaempen

Well thanks a ton for hosting them! We appreciate it!

kugino
May 1, 2006, 10:21 PM
i kinda wish they had brought back ellen feiss for these commercials...

swingerofbirch
May 1, 2006, 10:23 PM
Quote from Apple's new page on viruses:

"On a Windows PC, software (both good and evil) can change the system without your even knowing about it. In order for software to significantly modify Mac OS X, you have to type in your password. You’re the decider. You approve changes to your system."


I'm the decider! And I decide what is best! And what's best is for me to uhhh type my password......

aria505
May 1, 2006, 10:24 PM
Why does Steve Jobs always have to put down the PC in-order to sell his own computers?

Seriously, talk about all the features of Mac OS X (iLife, Spotlight, Dashboard, networking, security, *Parental Controls*) and stop acting like the bully in school that has to put down all the other kids to make himself feel stronger.

I think just talking about the Parental Controls in Mac OS X would sell a ton of Macs. There is a huge market because Parents are just now realizing that the internet isn't a safe place to let their kids run around on unsupervised.

These commercials really are a let down because they just use the same old arrogant mythic defense of "Everything just works on a Mac" that gives all Mac users a bad name.

age234
May 1, 2006, 10:24 PM
Also, what do you think about Mac saying that the PC makes excellent spreadsheets? Don't you think this just reinforces the myth that PCs are better for business?
Maybe so, but I think with these ads they're going after consumers, especially teenagers.

But you're right, I'd also like to see them do some ads that target professionals and corporate-type stuff.

Squire
May 1, 2006, 10:26 PM
Oh, and the PC guy looks very much like a chubby Bill Gates, no question.

Purely coincidental, I'm sure. ;)

Squire

BenRoethig
May 1, 2006, 10:26 PM
These are great for the Mac faithful, but could turn a lot of people off. Way too arrogant. At worst, it could light a fire under the copy machines in Redmond.

age234
May 1, 2006, 10:27 PM
Why does Steve Jobs always have to put down the PC in-order to sell his own computers?

Seriously, talk about all the features of Mac OS X (iLife, Spotlight, Dashboard, networking, security, *Parental Controls*) and stop acting like the bully in school that has to put down all the other kids to make himself feel stronger.

I think just talking about the Parental Controls in Mac OS X would sell a ton of Macs. There is a huge market because Parents are just now realizing that the internet isn't a safe place to let their kids run around on unsupervised.

These commercials really are a let down because they just use the same old arrogant mythic defense of "Everything just works on a Mac" that gives all Mac users a bad name.
I don't necessarily disagree, but with Windows PCs ingrained in the minds of almost everyone, and people just accepting that viruses and crashes and stuff are just a normal part of life, you first have to make people discontent with what they have to put up with before you can sell them on something new.

polyesterlester
May 1, 2006, 10:27 PM
These are great for the Mac faithful, but could turn a lot of people off. Way too arrogant. At worst, it could light a fire under the copy machines in Redmond.

If that's the worst it could do, then that ain't bad.

4JNA
May 1, 2006, 10:29 PM
Why does Steve Jobs always have to put down the PC in-order to sell his own computers?

pc's are kind of an easy target. hard not to pick on. kinda like parking the new lexus next to the geo metro and trying not to stare/laugh. in its defense, the geo gets good mileage and plays solitare really well. radio might work. way more people can afford the geo.

tough call on how to sell without the direct compare thingy.

geerlingguy
May 1, 2006, 10:30 PM
So it looks like these are the "Get A Mac" ads instead of "Switch" ads. Check out the little spot on their web site: http://www.apple.com/getamac.

Off topic: What the heck is up with Apple making these pages so wide!? Is it just me or is there not a 800px standard anymore? I don't like/want to browse the internet full screen. This must be for those Windows people. BTW their navigation bar up top doesn't even match any more. Time for a fixup.

I have the same sentiment... Every time I go to Apple.com, I either have to (a) scroll across on the page to see everything, or (b) resize Safari's window to full-screen. It is quite annoying... but I guess Apple doesn't think too highly of those of us stuck in 1024x768 (which is pretty much the standard monitor resolution these days for consumers) who don't like full-screen browsing.

nagromme
May 1, 2006, 10:31 PM
These commercials really are a let down because they just use the same old arrogant mythic defense of "Everything just works on a Mac" that gives all Mac users a bad name.
The details are in the campaign too--once it leads you to the web site (or store).

An ad can't deliver details about software without being too boring--it can be a teaser to pique interest and lead people to where they CAN get the details, at their own pace.

And if "Everything just works on a Mac" gives Mac users a bad name (?) then so be it--it's the best reason to get a Mac in a nutshell.

BenRoethig
May 1, 2006, 10:32 PM
Why does Steve Jobs always have to put down the PC in-order to sell his own computers?

Seriously, talk about all the features of Mac OS X (iLife, Spotlight, Dashboard, networking, security, *Parental Controls*) and stop acting like the bully in school that has to put down all the other kids to make himself feel stronger.

I think just talking about the Parental Controls in Mac OS X would sell a ton of Macs. There is a huge market because Parents are just now realizing that the internet isn't a safe place to let their kids run around on unsupervised.

These commercials really are a let down because they just use the same old arrogant mythic defense of "Everything just works on a Mac" that gives all Mac users a bad name.

I agree. For some reason or another calling PCs and the people who use them inferior doesn't seem to ever work.

p0intblank
May 1, 2006, 10:32 PM
I love these ads! I actually laughed out loud at all of them. You have to love Apple's sense of humor. :D

pavetheforest
May 1, 2006, 10:34 PM
Why does Steve Jobs always have to put down the PC in-order to sell his own computers?

Seriously, talk about all the features of Mac OS X (iLife, Spotlight, Dashboard, networking, security, *Parental Controls*) and stop acting like the bully in school that has to put down all the other kids to make himself feel stronger.

I think just talking about the Parental Controls in Mac OS X would sell a ton of Macs. There is a huge market because Parents are just now realizing that the internet isn't a safe place to let their kids run around on unsupervised.

These commercials really are a let down because they just use the same old arrogant mythic defense of "Everything just works on a Mac" that gives all Mac users a bad name.

I'm a long time PC user, and am waiting on the arrival of my mbp. That being said, I disagree with you. These are short, clever and humorous ads to get Mac's in the door of the public eye and I believe later on you'll see more ads having to do with OS X; once people start to see the real power of Mac computers. People watching TV shows like 24 areant exactly thinking about computers and therefore areant going to understand or neccesarily be interesting in all the aspects of OS X from a brief commercial. The ads are supposed to make an impression, then build from there. They're light and pleasantly true. Your definitly over analyzing these ads. Relax and laugh a little...

rt

emaja
May 1, 2006, 10:34 PM
Maybe so, but I think with these ads they're going after consumers, especially teenagers.

Exactly the point. Hook 'em young and they'll be loyal.

Oh, and the PC guy looks very much like a chubby Bill Gates, no question.

Purely coincidental, I'm sure. ;)

Squire

No, I am sure that it was quite intentional given the general resentment and contempt that a lot of computer users have towards Microsoft's products and Bill Gates' money.

nagromme
May 1, 2006, 10:40 PM
I agree. For some reason or another calling PCs and the people who use them inferior doesn't seem to ever work.
I don't think these ads insult PC users.

The Intel ad did: by saying PCs do only "dull little tasks," they imply that PC users only do the same.

But these ads leave open that PC users may do the same things... but on a Mac they can do them easier or better.

7on
May 1, 2006, 10:42 PM
I love these ads! I actually laughed out loud at all of them. You have to love Apple's sense of humor. :D

haha, indeed. My roommate and I had a ball with the "Japanese" one seeing as how we couldn't get Japanese characters to type in Win2000 so I ended up putting ubuntu on his 2nd HDD. It was historical!

thejadedmonkey
May 1, 2006, 10:42 PM
These ads mark the end of an era. The apple Switch campaign is officially over, may it R.i.P. www.apple.com/switch ... I'll let you see for yourself. *tear

amateurmacfreak
May 1, 2006, 10:43 PM
I love these.
And would it be odd to say that the Mac is incredibly hot imo? :p

I <3 the clock & calulator on the best.... it is AMAZING.

So, is there any kinda real chance of MacBooks tomorrow?

Stinkythe1
May 1, 2006, 10:45 PM
Darn, only 357mb was sucked up from posting those videos. What am I going to do with the rest of the 24.7Gb?

emaja
May 1, 2006, 10:45 PM
Brian - can't you get in trouble for that? :confused:

Free advertisement it is.

If Apple didn't want people to download and host and then encourage others to download and view their ads, they would simply not allow the ads to be downloadable.

They do it with the keynotes, so they could do it with the ads, too.

kashimo
May 1, 2006, 10:47 PM
Great TV Ads.

Too bad these commercials will not be available in Japan for a long time. And if they were, they wouldn't be as effective as Microsoft's, Toshiba's, Sony's or NEC's commercials as it doesn't have the star power that sells anything in here.

When they do come out, I hope they at least get star power as the voice over.

I did like that the Camera in the Network Commercial. She actually said, "Ne ne dare sore, otakupokunai?" which means "Hey who is that. Looks like a nerd."

p0intblank
May 1, 2006, 10:49 PM
I just glanced over the new Get a Mac page on Apple's site and really like what I see. :)

Agathon
May 1, 2006, 10:49 PM
From the Garageband page on the new site

Who doesn’t want to be a rock star? Think of the groupies...

:D

Multimedia
May 1, 2006, 10:49 PM
All 6 Ads In 4 different sizes on the Apple Site (http://www.apple.com/getamac/ads/)Way to keep a heads up mfeathers. Medium size are iPod Compatible. :D

Also here's the portal page for the new campaign. (http://www.apple.com/getamac/)

jared_kipe
May 1, 2006, 10:51 PM
And so it begins, the new switch ads. Let the beige boxes tremble in fear of being replaced by a white one.

xPismo
May 1, 2006, 10:52 PM
i kinda wish they had brought back ellen feiss for these commercials...

Me too! I wonder what she's up to now .... <flashback music>

...and I was like: wha?!?

</flashback>

:D

MacVault
May 1, 2006, 10:53 PM
My first impression is those commercials are pretty dumb. Maybe they'll grow on me, though, and, maybe the target audience is the type who will connect with these type of commercials. :confused:

Pistol Pete
May 1, 2006, 10:55 PM
omg these were awesome!!!!!


this officially made my day.

adam1185
May 1, 2006, 11:00 PM
So, is there any kinda real chance of MacBooks tomorrow?

I'm gonna guess that we won't see MacBooks tomorrow, mainly because Apple just changed their main page tonight and putting a brand new one up tomorrow morning wouldn't make much sense.

iRachel
May 1, 2006, 11:00 PM
I dunno. I just saw one of them (the Walt Mossberg review) and I thought it was sort of so-so. I liked the Intel switch one much better.

Ryan5505
May 1, 2006, 11:00 PM
It's the same case for Apple Store employees -- I've never liked it.

So you don't like the way apple store employees dress? Have you ever seen a Keynote Speech? Jobs is usually wearing jeans and a black shirt. It is not just the employees of the store, the campus employees also dress casual.

Heb1228
May 1, 2006, 11:01 PM
I just saw the WSJ one during The Tonight Show with Jay Leno.

I like the virus one better, but they're both ok.

greg555
May 1, 2006, 11:02 PM
These ads mark the end of an era. The apple Switch campaign is officially over, may it R.i.P. www.apple.com/switch ... I'll let you see for yourself. *tear

Interesting that BootCamp is the answer to reason #6 "Yes, you can even run Windows." Interesting that they are using Beta software to "switch" people.

Greg

MacVault
May 1, 2006, 11:04 PM
I'm gonna guess that we won't see MacBooks tomorrow, mainly because Apple just changed their main page tonight and putting a brand new one up tomorrow morning wouldn't make much sense.

It would make sense to me - after seeing how boring these commercials are. I'd much rather see a macbook on the home page.

VanNess
May 1, 2006, 11:05 PM
These ads mark the end of an era. The apple Switch campaign is officially over, may it R.i.P. www.apple.com/switch ... I'll let you see for yourself. *tear

Actually, I thought they bore an uncanny resemblance to the switch commercials, i.e., the casually dressed (at least one of them, although he looked like he got kicked out of a Gap commercial) ordinary, everyday spokesperson against a nondescript opaque background, non-intrusive background music score, and so on. Obviously not the rebirth of the switch campaign, but more of a folksy extension of it - whatever that means lol.

That said I hated 'em. In a way, I'm glad that Apple is finally, finally getting an ad campaign going for the Mac, but..."Hello, I'm a Mac." "And I'm a PC" ?!?!?! They only thing missing is the little teapot.

And would it hurt to actually show the god damn product!? Like expose in action? Or dashboard in action? Or the dock in action? Or minimized windows in action? One of the Mac's main selling points is not only is it beautiful to look at, but it's actually fun to use. There are gazillions of folks who know what Windows XP looks like and how it behaves, but how many of those folks have ever seen Mac OS X in action or even know what it looks like? My guess is quite a few do not. Those are the folks that should be the prime target of this campaign.

Jobs said that the "soul" of a Mac was OS X. You never know that from these commercials.

Bring back the Intel chip being set free commercial. At least it was funny.

geerlingguy
May 1, 2006, 11:08 PM
I like Viruses, Networking and Restarting... the other three just don't sit well with me. But I know a few friends who have had conversations much like the 'iLife' one, or who would benefit from seeing the 'Better' commercial.

On the whole, I say 'Meh' (for the quality of the commercials), but 'Awesome' (to the fact that Apple is finally advertising the Mac).

FrenchKheldar
May 1, 2006, 11:09 PM
Hey guys and girls,

First post ever for me, so I'll try to add something to the discussion. Don't you think on this page:
http://www.apple.com/getamac/
, the MacBook will fit perfectly at the bottom right to fill the blank space? Can't wait for tomorrow :)

As far as the ads are concerned, I really liked the Network and the Restart ones, I thought the others were average. But better this than nothing !

Billy Boo Bob
May 1, 2006, 11:10 PM
Maybe the next ad should have Steve Jobs looking into the camera and saying "I dare anyone to write a virus for Mac OS X! In fact, I double-dare you!"
Why not just skip over to the dreaded "Triple Dog Dare"? :)

netmonkey
May 1, 2006, 11:13 PM
I found it rather ironic that firefox and ie crashed a lot while trying to play those videos.

Yes, I have a pc. But it's quicktime's fault! :(

lostngone
May 1, 2006, 11:13 PM
Enough of this feel good happy-happy stuff!

I want a commercial with some teeth! I want Dennis Leary, Carlos Mencia or Lewis Black to do a commercial about Apple computers.

onegoodmove
May 1, 2006, 11:14 PM
.Mac gets a 1,000 Gigs (tera) a month so I doubt he will get in trouble.

Not true I started getting bandwidth notices for the first time the 17th of this month. Basic account 100.00 1GB Storage 10GB Bandwidth. $150 2GB Storage 25GB bandwidth $200.00 4GB Storage 250GB bandwidth. The good old days are over.

Superdrive
May 1, 2006, 11:15 PM
Check out the new front page: http://www.apple.com. What a waste of space. I'm not on this train yet. But it's not meant for me. :)

MacBooks next Tuesday! :p

gotohamish
May 1, 2006, 11:15 PM
Maybe the next ad should have Steve Jobs looking into the camera and saying "I dare anyone to write a virus for Mac OS X! In fact, I double-dare you!"

So true. It's pretty damn inviting if ever I say.

dr_lha
May 1, 2006, 11:15 PM
VanNess you simply can't show OS X in an ad. It would bore people, and not appeal to the masses, look at the Windows ads - they talk about Windows running everything, but do they show Windows - no. The place for showing off OS X is in the Apple store. Advertisers know what they're doing, as much as Mac Users think that the general public is going to be drawn in by showing Dashboard/Expose etc., those things cannot be adequately explained/shown in a 30 second ad.

gotohamish
May 1, 2006, 11:15 PM
Check out the new front page: http://www.apple.com. What a waste of space. I'm not on this train yet. But it's not meant for me. :)

MacBooks next Tuesday! :p

Space = clean.

Clean = good.

Ryan5505
May 1, 2006, 11:18 PM
Hopefully a lot of the ads are being seen by wall street and the apple stock will re-gain from its -1.12% fall today. Anyone think anything else?

lostngone
May 1, 2006, 11:21 PM
I found it rather ironic that firefox and ie crashed a lot while trying to play those videos.

Yes, I have a pc. But it's quicktime's fault! :(

Yes, of course its Quicktime's fault! An Apple video on an Apple website being played on a viewer made by Apple yet somehow its Quicktimes problem. You bet makes perfect sense to me, it couldn't be a Firefox or Windows BECAUSE WE ALL KNOW THOSE ARE PERFECT!!!!!!!! :rolleyes:

Multimedia
May 1, 2006, 11:23 PM
Check out the new front page: http://www.apple.com. What a waste of space. I'm not on this train yet. But it's not meant for me.New Apple Cover Is A Disaster because they fail to put a mute button and it immediately interferes with multitasking with other sound applications. :(

Wonder Boy
May 1, 2006, 11:23 PM
kinda funny. i'm not that impressed.

DeathChill
May 1, 2006, 11:24 PM
I really think that Tiger's features would be a very interesting commercial, as much as most people don't think so. The ripple effect in Dashboard is quite eye catching and just some various other screens of Mac OS X in action cutting to a tiger swallowing the computer. Then just have "Mac OS X leaves Windows XP in the dust" displayed across the screen infront of the X symbol on the OS X boxes. I think it'd be kind of neat, but probably would appeal to a very limited audience.

Stridder44
May 1, 2006, 11:27 PM
Enough of this feel good happy-happy stuff!

I want a commercial with some teeth! I want Dennis Leary, Carlos Mencia or Lewis Black to do a commercial about Apple computers.


Oh God. I would crap myself. That would be so awesome.

yg17
May 1, 2006, 11:27 PM
114,000 seems like an underestimation :eek:

Surreal
May 1, 2006, 11:28 PM
ummm,

"PC" vs "MAC"

we need better words.

Superdrive
May 1, 2006, 11:28 PM
Space = clean.

Clean = good.
True, but this is too much dead space. A big clean picture like they normally use would be fine. Even a large video or a reconfiguration of the front page would be fine. I'd prefer to see the most pertinent information on the front page without having to scroll. I'll have to get a thread going at some point on Apple's web site design and how it is going the opposite direction of improvement.

pizzach
May 1, 2006, 11:30 PM
The first Mac OS X virii may appear from the commercial. But:
1. Given the size of the current Mac population the impact would be small and wouldn't spread far
2. Once the first virus comes the incentive dies down dramatically to write new viruses.
3. The number is still much lower than Windows. :)

I think the commersials hit exactly the points that will make PC customers interested and upon their ears. iPod and iTunes, Virii etc.

Doctor Q
May 1, 2006, 11:33 PM
I like Viruses, Networking and Restarting...I did a double take when I skimmed the thread and saw how you started your post. Then I realized you were naming ads, not telling us your taste in computer activities! :eek:

If they're going to play the virus card, Apple should set up some Javascript on their website to update that "114,000 Viruses" counter every few seconds.

scem0
May 1, 2006, 11:34 PM
I don't like these new ads, they are terribly mediocre.

e

elo
May 1, 2006, 11:37 PM
These are OUTSTANDING commercials. Lots of information, but it's not spoon-fed. They also aren't mean-spirited (something Apple has had a problem with in the past). The PC and Mac have a friendly relationship in the ads, but the PC is just a bit stuffier and has just a few more issues. I think people are going to respond very well to these.

Multimedia
May 1, 2006, 11:38 PM
I don't like these new ads, they are terribly mediocre. eI agree. Incredibly BORING. What a waste of money. They will do NOTHING to increase sales. :mad:

Chip NoVaMac
May 1, 2006, 11:38 PM
Maybe the next ad should have Steve Jobs looking into the camera and saying "I dare anyone to write a virus for Mac OS X! In fact, I double-dare you!"

That is my concern about the ads I saw tonight. Every hacker is going out tomorrow to by a Mac mini and try to make our live hell. :eek:

VanNess
May 1, 2006, 11:40 PM
VanNess you simply can't show OS X in an ad. It would bore people, and not appeal to the masses, look at the Windows ads - they talk about Windows running everything, but do they show Windows - no. The place for showing off OS X is in the Apple store. Advertisers know what they're doing, as much as Mac Users think that the general public is going to be drawn in by showing Dashboard/Expose etc., those things cannot be adequately explained/shown in a 30 second ad.

I strongly disagree. OS X is perfectly suited for ads, and the features I mentioned are animated and thus ideal to show off on TV. By the looks of the present set of commercials, I'm sure the agency that put these together are targeting a specific demographic, but I don't think it really works that effectively on that level for hawking computers, and, by extension, the OS. Jeans, maybe, but not something like this. Even the iPod ads, which I thought were well done, literally highlighted the iPod.

Since we are talking about advertising, which would you rather see? This Time magazine ad? Or that same ad in action?