Choose your favorite logos.

[Sutekidane]

Hey, I'm looking for inspiration. Post your favorite real world logos and why you like them! :-D

I choose the hyundai logo for it's modern and dynamic look, though it's been around for a while. It's pretty appropriate since Hyundai means 'Modern' in Korean.

[Shamus]

:cool: :)

[Heb1228]

http://i47.photobucket.com/albums/f199/Heb1228/Cadillac_4.jpg
Maybe its just cause I like the cars... I dunno. Can't really explain it. Maybe cause it goes wit all my gold chains around my neck foo'

[Shamus]

Oh, nice one Heb1228. :)

That reminds me, ive always liked the Porsche logo. I would say its because I have always liked their cars.

[tektonnic]

http://groovyvic.mu.nu/archives/images/Coca-Cola-Logo.gif

Quite Literally Iconic.

http://mschumacher.formula.hu/Ferrari_Logo.jpg

and in the car theme, I think this is one of the most passionate looking images I ever see.

[sunfast]

Hard to say why I like it so much. Simple, yet spot on.

[Mitthrawnuruodo]

Simplicity, simplicity, simplicity...

http://upload.wikimedia.org/wikipedia/en/thumb/4/4c/Puma.gif/180px-Puma.gif

http://upload.wikimedia.org/wikipedia/en/thumb/2/20/Nike-Logo-Orange.svg/225px-Nike-Logo-Orange.svg.png

http://upload.wikimedia.org/wikipedia/en/thumb/4/4c/Striped_apple_logo.png/180px-Striped_apple_logo.png http://upload.wikimedia.org/wikipedia/en/thumb/a/ab/Apple-logo.png/100px-Apple-logo.png

http://upload.wikimedia.org/wikipedia/en/0/09/Semc_cmyk_b_ss.jpg

http://upload.wikimedia.org/wikipedia/en/b/bd/Discovery-Channel-Logo.jpg

[dornoforpyros]

Although I can't help but notice, most of what's been posted so far (this one included) contains a number of those things we're always saying "not" to do use, gradients, drop shadows, etc.

http://www.specialolympicsnewmexico.org/FILES/PR-LOGO1-UPS%20logo%20jpg.jpg

[cr2sh]

http://images.fedex.com/images/globalhome/globalhome_fedex_corp_logo.gif

[20rogersc]

http://upload.wikimedia.org/wikipedia/en/thumb/4/4c/Striped_apple_logo.png/180px-Striped_apple_logo.png http://upload.wikimedia.org/wikipedia/en/thumb/a/ab/Apple-logo.png/100px-Apple-logo.pnghttp://images.fedex.com/images/globalhome/globalhome_fedex_corp_logo.gif
My two favourites have been posted already.
Apple for simplicity.
FedEx for the little touches.

::20ROGERSC::

[fanbrain]

I've always liked this one. Especially on luggage.

47099

It's always nice when the company name is the shape of the logo.

47100

[Switched]

It seems my favourites all start with the letter 'A'.

47123
Adidas Original (Trefoil logo)
47124
Aphex Twin
47125
Apple (I think we've seen this a few times already).

[conditionals]

http://img.epinions.com/images/opti/51/79/Tide_Powder_Laundry_Detergent-resized200.gif

Laundry detergents kick ass.

[Dagless]

BBC.
FedEx is just genius.

http://www.e2games.com/images/jpg/nintendo1_800x600.jpg

Design that stands the test of time does it for me.

[phreakout13]

I've always liked just about anything by Paul Rand (http://en.wikipedia.org/wiki/Paul_Rand) My favorite is the NeXT logo.

[freeny]

I have always the Nickelodeon family of logos to be pretty smart.

[khisayruou]

Washington State University (WSU)

I just love how clever the letters w, s, and u was implemented into their mascot, the cougars.

GO COUGS!

[iGary]

http://www.conference.committee100.org/2004/graphics/sponsor%20logo/Mercedes.jpg

http://canon.telescopes.com/images/logos/Canon_logo.gif

[jaydub]

http://www.hscz.cz/flashtuning/logo-volkswagen.gif

:cool:

[j26]

http://www.mcspotlight.org/media/media_pix/book_klein.jpg

[shadowmoses]

http://www.sony-europe.com/content/images/sony_logo_section.jpg
http://portail.danone.com/GroupeIntl/Brands_products/img/logo_evian.gif
http://www.ditchnet.org/camino_logo.gif

Some of my fave's

SHadoW

[Seasought]

Pretty simple, but I've always enjoyed them.

[zach]

http://www.google.com/intl/en/images/logo.gif

good enough for me.

[Laser47]

Although i mainly use safari, i like the firefox logo a lot;
The finder logo, is a classic and ive always liked it
I dont know why i like the lufthansa logo, i just do
http://jdk.phpkid.org/wp-content/firefox-logo.jpg
http://upload.wikimedia.org/wikipedia/it/thumb/4/40/Mac_Logo.png/200px-Mac_Logo.png
http://www.daytravel.it/foto/news/aprile05/lufthansa-logo.jpg

[puckhead193]

mine :D

[dejo]

http://www.dejoware.com/images/dejoware1.gif

[me hate windows]

These two I like a lot.

[2nyRiggz]

here ya go.

[dpaanlka]

Some of my favorites:

[dpaanlka]

Oh yeah and...

[dogbone]

I like the blufm logo of course http://functuck.com/images/blu.gif because we designed it :)

but I also like the bm logo because of it's subtle suggestion of a stylised propeller. They were in the aeroplane manufacturing business before the war.

[dpaanlka]

but I also like the bm logo because of it's subtle suggestion of a stylised propeller. They were in the aeroplane manufacturing business before the war.

So is, and was, Saab. Their logo is a Griffin, mythological winged lian/eagle hybrid creature....

Hence the name of their current light attack fighter, the Saab JAS-39 Gripen ("Griffin" in Swedish) often found prominently featured in their advertising. It's easy to spot them in the commercials - with their unique forward mounted horizontal stabilizers (set of mini-wings near the front).

[MagicWok]

I really like the way the bud logo is made up.

And the thundercats logo is just simplistic, but amazingly effective!

[Fa7mac]

http://www.mcspotlight.org/media/media_pix/book_klein.jpg

Great book

[supabooma]

mazda

[Fa7mac]

Nike

[designguy79]

The best logo you have (probably) never seen... :)

http://logopond.com/logos/54d156a6688249264c817d4a5a6df788.png

Found at http://logopond.com/gallery/detail/91660

[666sheep]

http://zsah.blox.pl/resource/cpn_logo_design_po_polsku_zsah.jpg

This is logo of polish petrol company CPN (it's called Orlen now).
IMO best of polish socialistic logo design. It was created in '60s.

[definitive]

The best logo you have (probably) never seen... :)

....

lol i was thinking of posting that exact same logo when entering this thread. that thing blew my mind the first time i saw it.

[bluetooth]

http://img121.imageshack.us/img121/2897/logotype001218shift.png

http://img508.imageshack.us/img508/6753/98614280.jpg

[opeter]

http://img508.imageshack.us/img508/6753/98614280.jpg

Can someone explain me, why is that a good logo?

The Spartan golf club and CPN are really good examples, how a good logo should be.

[bluetooth]

Can someone explain me, why is that a good logo?

The Spartan golf club and CPN are really good examples, how a good logo should be.

Sure...


DESIGN ELEMENTS OF SONY ERICSSON LOGO:

The Sony Ericsson logo is categorized as one of the highly recognized logos in the world because it truly depicts the nature of the company’s business and identity. It serves as an archetype and is one of the first ‘Web 2.0′ logos (which refer to new internet technologies).

Shape of the Sony Ericsson Logo:

The Sony Ericsson logo shows an image of a shiny 3D sphere. If one looks closely, one will also notice the combination of two letters “S” for Sony and “E” for Ericsson inside the sphere. These two letters are aimed to symbolize the joint venture between two great companies.

Color of the Sony Ericsson Logo:

The Sony Ericsson logo comprises of two colors-green and silver. Both the colors give the logo a very contemporary look and also show the company’s desire to grow rapidly.

Font of the Sony Ericsson Logo:

Just as the shape and color of the Sony Ericsson logo, its font style is also modern.

source http://www.famouslogos.org/sony-ericsson-logo

http://img375.imageshack.us/img375/3478/50978115.jpg

http://img201.imageshack.us/img201/7373/70402031.jpg

[opeter]

OK, thanks for the PR-type explain.

Now, how does it work in black and white?

[vaguely-clear]

http://www.iantompkins.com/imagehost/logo_tde.png

I've always been a big fan of the stuff at UnderConsideration.com (http://www.underconsideration.com) (check out BRAND NEW (http://www.underconsideration.com/brandnew)). Always simple and memorable. TDE is my fave of theirs, though.


http://www.iantompkins.com/imagehost/London-Underground.jpg

Surprised nobody posted this yet. Not the most beautiful logo, but memorable and well known.


http://www.iantompkins.com/imagehost/gretsch-logo-drums.jpg

I don't have much relevant support for this choice, I'm just a sucker for the drums I suspect.


http://www.iantompkins.com/imagehost/zoo-york.jpg

I think it is very interesting that this is really only slightly modified, but it stands out in my mind from the original.


The best logo you have (probably) never seen...

I should say so! That's nice.

[bluetooth]

OK, thanks for the PR-type explain.

Now, how does it work in black and white?

http://img15.imageshack.us/img15/3252/sonyju.jpg


http://img543.imageshack.us/img543/1914/sonyericssonlogomeaning.jpg

These are not my sketches. They are pictures taken from the internet. For a more un-PR type response, here is an explanation by the designer Takuya Kawagoi.
You can read the full article if interested by following the link at the bottom of the page.

It's hard to believe that, only about one year ago, Sony Ericsson’s only real branded product was their spherical green logo.
Then again, even their corporate icon was designed to impress. Yesterday, at an informal and intimate product presentation held at Toronto’s Design Exchange building, I had the pleasure of meeting part of the company’s Creative Design Centre team, including vice president Hiroshi Nakaizumi, and art director Takuya Kawagoi, the designer of the distinctive logo.

Although it is meant to look partially like the symbiotic amalgamation of an "s" and a lowercase "e" the logo also represents the company's entire design philosophy, as Kawagoi explained. It's both futuristic and organic, designed to invoke the concepts of flexibility and fluidity. Kawagoi used morphing techniques to draft it in several stages, which is why it's often shown as a quick animation at the end of television ads: with some extra pyrotechnics. Eventually, they may revamp the symbol to make it simpler and more inclusive so the image reflects the evolution and expansion of the company

(Takuya Kawagoi, Sony Ericsson Art Director and designer of the Sony Ericsson Logo)

http://www.digitaljournal.com/article/35008

[phonk]

Works fine imo.


greyscale ≠ black&white


Everything from Paul Rand:
http://beatskate.com/blog/images/paul_rand_logos.jpg
http://28.media.tumblr.com/tumblr_l25vwiTIA71qzpdjwo1_500.jpg

[TRAG]

I'm going to say the Triforce and the Aperture Science logo. Triforce because of its simplicity and what it means. Aperture Science because it makes me thing of photography. I just love the parallel between camera lens and portal gun. Brilliant! :D

http://i911.photobucket.com/albums/ac318/RaiicHu/Triforce.jpghttp://farm3.static.flickr.com/2374/2382615145_ab6347760c.jpg

[sushi]

Always liked the Mitsubishi logo.

252001

[bluetooth]

greyscale ≠ black&white

That is what you get under PS image>adjustments>black and white

If you would like it recreated in b&w to your liking, you can talk to the designer Takuya Kawagoi (http://www.zath.co.uk/sony-monolithic-design-concept-interview/). :D
Seriously though, SE is one of the most successful brands in the world with good reason.

Sony Ericsson is brilliant because it's interesting and it squeezes the hidden meaning of "s" and "e" (representing the merger of the 2 companies) into the logo while invoking the concepts of flexibility and fluidity. Sony Ericsson is different and IS something new altogether, it's not Sony and it's not Ericsson, so the logo is well made imo. It's iconic.

The same interesting concept would apply to FEDEX. You read from the left to the right, the hidden arrow is in between the letters of E and X pointing the way you read. Ie, FedEx is bringing your parcel the right way. It's the same with the Sony Ericson logo; it says more than you see at first.

http://img97.imageshack.us/img97/7985/fedexlogo.jpg

On another note, out of curiosity (and I do respect and admire Paul Rand), but can you explain to me (in your opinion) why you like or think "Cummins Engine" is an example of a good logo?

[phonk]

That is what you get under PS image>adjustments>black and white

If you would like it recreated in b&w to your liking, you can talk to the designer Takuya Kawagoi (http://www.zath.co.uk/sony-monolithic-design-concept-interview/). :D
Seriously though, SE is one of the most successful brands in the world with good reason.

Sony Ericsson is brilliant because it's interesting and it squeezes the hidden meaning of "s" and "e" (representing the merger of the 2 companies) into the logo while invoking the concepts of flexibility and fluidity. Sony Ericsson is different and IS something new altogether, it's not Sony and it's not Ericsson, so the logo is well made imo. It's iconic.

The same interesting concept would apply to FEDEX. You read from the left to the right, the hidden arrow is in between the letters of E and X pointing the way you read. Ie, FedEx is bringing your parcel the right way. It's the same with the Sony Ericson logo; it says more than you see at first.

http://img97.imageshack.us/img97/7985/fedexlogo.jpg

On another note, out of curiosity (and I do respect and admire Paul Rand), but can you explain to me (in your opinion) why you like or think "Cummins Engine" is an example of a good logo?

I don't think that Cummins Engine or Enron are very good logos. I just saw that someone posted the great Westinghouse logo and did a quick google search for Paul Rand and posted it very quickly. In fact it's the first picture you'll find. ;)
Of course not all his logos are as great as the abc or IBM but I admire his work as logo designer in general.

Let's throw some other great designers/artists in the room:

Saul Bass:
http://blog.signalnoise.com/wp-content/uploads/2008/08/i_saulbass_l1.jpg
http://blog.signalnoise.com/wp-content/uploads/2008/08/i_saulbass_l2.jpg
http://blog.signalnoise.com/wp-content/uploads/2008/08/i_saulbass_l3.jpg
Source http://blog.signalnoise.com/2008/08/28/inspiration-logos-by-saul-bass/

Or Lester Beall:
http://www.aiga.org/resources/content/1/3/7/5/images/10_lester_beall_logos.jpg

Again: Just a random overview (I don't like those Quaker / Exxon / Kleenex / United Way logos that much) because I find it difficult to pick one logo as a favorite. But I like the work of those gentlemen in general.

As for the SE logo: I don't think that it is bad. I don't like the web 2.0 (glossy/shiny pseudo-three-dimensional gradient stuff) feel of it though.

Oh and speaking of anit-web2.0-glossy-3D-logos:
http://3.bp.blogspot.com/_UYUyHACXkrA/R6XzvKArqPI/AAAAAAAAAaw/gpiJ4lgNpeM/s400/Mercedes-Benz%2Bnew%2Blogo.bmp

Too bad they changed it back to a three-dimensional one.. Just like every other car brand. :mad:

[vaguely-clear]

That is what you get under PS image>adjustments>black and white

If you would like it recreated in b&w to your liking, you can talk to the designer Takuya Kawagoi (http://www.zath.co.uk/sony-monolithic-design-concept-interview/). :D


I think what phonk meant was that a logo should be reproducible as solid black/solid white, no gradients, in order to be truly compatible in all mediums. For example, you would have a hard time screen printing the SE logo onto a mug.

The first thing that comes to mind to illustrate this would be Image > Adjustments > Threshold in Photoshop, though it would be best (and this is the point) to just do it right as a solid-shape vector. It could be done with the SE logo in question (and maybe it already has, an alternate version used for imprinted products) but then you have two slightly different-looking versions of your logo. It's much nicer to be able to reproduce a logo at the same fidelity in any medium.

[bluetooth]

I think what phonk meant was that a logo should be reproducible as solid black/solid white, no gradients, in order to be truly compatible in all mediums. For example, you would have a hard time screen printing the SE logo onto a mug.

The first thing that comes to mind to illustrate this would be Image > Adjustments > Threshold in Photoshop, though it would be best (and this is the point) to just do it right as a solid-shape vector. It could be done with the SE logo in question (and maybe it already has, an alternate version used for imprinted products) but then you have two slightly different-looking versions of your logo. It's much nicer to be able to reproduce a logo at the same fidelity in any medium.

Yeah, I realize that I was just having fun with him and I think he knew that. ;)

I think the whole point though of the SE logo is that it was one of the first and some would say the pioneer of the ‘Web 2.0′ logos (which refer to new internet technologies). Therefore it's image of a shiny 3D sphere is reflective of that, separating it (at the time) from the majority of wordmarks and 1 or 2 dimensional logos. I believe its 3D effect was created to differentiate and establish it as the front runner in the (then) newer niche of communication and internet technologies.