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MacRumors
May 23, 2006, 04:22 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

PCPro reports (http://www.pcpro.co.uk/news/87537/dell-plans-to-open-two-retail-stores.html) that Dell has announced plans to open two retail stores later this year. Dell has been successful as a direct (mail order) only operation which is claimed to be the most cost-effective.

The company has always insisted that retail stores would be loss making, but Apple's success in generating over $1bn worth of sales in a single quarter through its network of more than 100 stores appears to have presaged a change of heart.

Dell currently does operate 161 kiosks in shopping centers nationwide, but this retail initiative would open two 3000 square foot stores - one in Dallas, TX and another in New York. Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.

Dell's expansion, of course, will draw comparisons with Apple's retail expansion which has received a lot of media attention. Apple's 5th Avenue Store (http://www.macrumors.com/pages/2006/05/20060520125845.shtml) opened just last week to a long line of waiting customers.

Drizzt
May 23, 2006, 04:24 PM
Once again Apple leading the way...

jrhone
May 23, 2006, 04:25 PM
copycats...lol

NewSc2
May 23, 2006, 04:25 PM
if Dell stores look like clunky Dell laptops...

Kingsly
May 23, 2006, 04:27 PM
Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.

The company has always insisted that retail stores would be loss making...

...in this case, their correct.

Analog Kid
May 23, 2006, 04:27 PM
Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.
Wow-- talk about unclear on the concept...

jrober
May 23, 2006, 04:28 PM
This sounds nuts, I think that the idea of viewing and asking then leaving with nothing but a bit of paper is a most satisfying retail experience - not.

Also think of the visual appeal "Mom look there's a shop selling gravestones" "Son, those aren't gravestones they are Dell towers"

John

yankeefan24
May 23, 2006, 04:28 PM
Let me guess… tomorrow (tuesday), they're going to announce that they will build a 32 by 32 foot glass cube in the center of Boston, and have a 20,000 square foot store underneath, with a giant floating Dell sign in the middle of the cube. And then when someone goes in there and asks about the resemblance to Apple's cube, they'll answer, what other almost identical cube.

Sun Baked
May 23, 2006, 04:28 PM
Hopefully, in trying to copy Apple's retail experience, they end up emulating Gateway. :cool:

Having a store, with no units for retail sale ... sort of ruins the day for some of the impulse shoppers, who may just change their mind.

jne381
May 23, 2006, 04:30 PM
"I would like this piece of junk Dell machine."

"No,no, you can't buy one in the Dell store. You have to order it so you can't have instant dissatisfaction from your new computer."

p0intblank
May 23, 2006, 04:30 PM
Not selling computers in-store is the first mistake right there...

Secondly, they don't have a top-selling iconic product like the iPod to lure customers in. The world knows Apple for their iPod and stylish computers.

And thirdly, what kind of experience is going to keep the customers coming back for more? Apple Stores offer everything: demos, customer service, workshops, in-store purchases

I look forward to going to Apple stores for the immaculate design they represent. Will Dell off that? Most likely not.

I know I sound biased, but it's true.

MrCrowbar
May 23, 2006, 04:31 PM
I still would like to be able to take the box with me at the store like I did today for my Macbook. Of course, this involves having the products in stock. However with Dell's MANY BTO options, it's just not realistinc to have all the configrations in the store. I welcome the Dell "try out places". If I had not seen this Dell display (see sig) at a friend's, I'd never had thought of buying it. I don't think Dell is copying Apple here. They just want to expand their market the the people reluctant to buy something they did not see in person before.

m-dogg
May 23, 2006, 04:35 PM
This should be interesting...

I'll have to check out the NYC store when it opens. I'll be curious what the Dell Store experience will be in comparison to Apple's.

Apmonia
May 23, 2006, 04:35 PM
Dell cannot make this work without actually having computers to sell in the store. Customers want to walk out with the product they came in for, just like they can in the Apple stores. If Dell wants to survive, they need to act like Gateway did a couple of years ago, close down all the stores and move into the retail spaces like Circuit City, Best Buy and CompUSA. The Apple retail stores work because like to come in there and play with the cool equipment and decide which iPod they want. The iPod draws so many people into the Apple stores, what is going to draw people into the Dell stores? Alienware?

Apmonia

dizastor
May 23, 2006, 04:36 PM
Problem with the dell retail store is, that after 150 visitors through the door, the lights go off, the doors slam and the clerks start speaking really sloooooowly. The regional manager has to swing by and flip the reboot switch, and defrag.

thedude110
May 23, 2006, 04:38 PM
I see this going the way of the Gateway stores (http://www.macobserver.com/columns/thebackpage/2004/20040402.shtml) (which preceded the Apple stores, I believe), especially if the stores intend to be an "experience" of the product, rather than a hub for actually selling the product.

I think the Apple stores work because Apple has so much cachet -- even in the logo itself. People travel for Apple stores -- will anyone travel for a Dell store?

More simply ... Apple has a real, cultural identity. Dell is just another Windows box. Unless this is the start of OS Dell, this can only be good for Apple.

Sun Baked
May 23, 2006, 04:40 PM
Too many build options ... to do a custom computer "in-store"

Wal-Mart seems to think that expanding their offering of a bunch of pre-packaged bundles, to including build-your-own-computer counters is the way to go.

Dell is letting their biggest possible competition get a foothold.

astaples
May 23, 2006, 04:43 PM
I don't care if Dell's store would staff knowledgable people, offer refreshments upon eneterring, serve a 4-course meal, and give you a backrub while you're in the store - Dell's garbage technical support is why I don't own any Dell's now. We used to own only Dell, but then switched to Apple because of a good tech support experience with Apple.

I don't see Dell opening a store that looks like Apple's, but I do think they'll try to copy Apple by having stark white and jet black laptops. Oh Dell - I pitty you.

Mitch1984
May 23, 2006, 04:46 PM
"I would like this piece of junk Dell machine."

"No,no, you can't buy one in the Dell store. You have to order it so you can't have instant dissatisfaction from your new computer."

Yeah it's like that "We Sell Your Stuff On eBay" shop on The 40 Year Old Virgin. Haha.

Anyone agree?

vniow
May 23, 2006, 04:49 PM
The reason why Apple's model works so well (as mentioned elswehere) is you can go in, test it out and take it home if you like it. They do offer BTO orders but the majority of the configurations are stock. Dell on the other hand specialises in BTO orders, just take a look at their configuration page on the site, they have waaay more options than Apple ever will. There's a reason why you can't just buy these in stores and that's because it doesn't fit in with their business model. What purpose does a store have if you can't buy anything in it, is everything going to be special order? I wonder how much of Apple's retail business comes from people going in there and coming out with something, I'm guessing its a pretty good percentage.

Its a good thing to try something out before you buy but its something else entirely when you can bring it home with you. I mean, how many retail stores operate on that kind of business?

idkfa
May 23, 2006, 04:49 PM
Apple stores have two distinct types of customers:

1. The die-hard Macheads who really know their stuff, and would like to pick up
an Airport Extreme or mini-DVI to Video or extra RAM for their new MacBook, i.e. the average MacRumors user.

and,

2. The pop-culture based cosumer who wants to go to buy an iPod... Just an iPod...maybe a case for an iPod... but nothing else but an iPod. People who would not know the difference between a clamshell iBook and a PowerBook G4. I have nothing against these people though.

A Dell store would not have the second group of consumers... Apple is probably the only computing company that generates enough popular press to have stores as a viable option.

QCassidy352
May 23, 2006, 04:50 PM
"stores" where you can't actually buy products?? No matter what else they do right, that right there is going to doom them, period.

boncellis
May 23, 2006, 04:58 PM
Not offering computers for sale at a 3000 square foot store? What kind of sense does that make?

I think it's a good idea to let the public see the other things they have to offer, such as their monitors and TVs. There's no comparison between looking at an LCD TV online and seeing it in real life.

If they don't offer anything for sale (which I doubt) I could see this as one of the worst possible jobs in retail:

"Hello, welcome to the Dell Demo Center."
"Can I get a laptop?"
"I'm sorry, we don't sell anything here. But feel free to open Notepad and Calculator on our display models. I think there are a few that aren't stuck in an endless malware-induced loop."

;)

4God
May 23, 2006, 04:58 PM
HAHAHAHAHA...................this is just great. Dell is obviously feeling the heat with Apple's increase in popularity and market share.
I love it. This will just help consumers flock to the Apple stores. :D

People like convenience. They will want to take home their new computer, not take the time to go to the store, play with it, place an order and then have to wait for it to arrive. Blah.

50548
May 23, 2006, 05:01 PM
So now repeat after me:

"Mr. Jobs, what would ya do to fix Dell's failed retail attempt?"

"What would I do? I'd shut it down and give the money back to the shareholders."

:p

waltchan
May 23, 2006, 05:01 PM
This sounds nuts, I think that the idea of viewing and asking then leaving with nothing but a bit of paper is a most satisfying retail experience - not.

Also think of the visual appeal "Mom look there's a shop selling gravestones" "Son, those aren't gravestones they are Dell towers"

John
Not a good idea. Customers drive their car to Dell stores and come back out nothing. It's a waste of people's car gas.

cgmpowers
May 23, 2006, 05:04 PM
And Gateway Stores made such a killing...

Dell is going to become the Gateways of the 21st Century and end up being even more of a joke than Steve the Dell Dull was..

Good move Dell...

ManchesterTrix
May 23, 2006, 05:06 PM
And Gateway Stores made such a killing...

Dell is going to become the Gateways of the 21st Century and end up being even more of a joke than Steve the Dell Dull was..

Good move Dell...

Only if they try to expand like Gateway did. If they keep the number of stores down, it could be a good and/or negligble thing.

nxent
May 23, 2006, 05:09 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.



ha, what a bunch of losers

schatten
May 23, 2006, 05:09 PM
The whole going to a store & laying down money but not receiving thing aside, what I really just can't see happening is the huge lines.

Whenever an Apple Store opens, there are gobs of people waiting to get in for a first look. I can't see a Dell store drawing those same types of crowds. Then, I've never seen a Dell logo bumper-sticker on a car before (I see Apple ones all the time)

sunfast
May 23, 2006, 05:09 PM
I may have the wrong end of the stick here - but why do we, as Mac users, care about what Dell is doing?:confused:

jeffgarden
May 23, 2006, 05:10 PM
As already said, they are copying Gateway, not Apple. Most people don't use Macs and don't know anything about them, so having a store where they can be sure they can do everything they did in Windows on the a Mac is an essential part of getting "switchers"

but people know Windows. So why go try out a Dell when you probably alreaday own one, or an HP/Gateway/Toshiba/etc. that's teh same thing ?

and then to just go to the store and buy online !? how does dell make money ? how do they pay the rent ? they pay employees to send people to buy online - or they do it for them. It's just stupid

joepunk
May 23, 2006, 05:16 PM
Dallas, TX

Why?

:confused:

macidiot
May 23, 2006, 05:17 PM
sounds like Dull is attempting a "kind of pregnant" retail strategy. Stores where you can't actually buy anything. :rolleyes:

kirk26
May 23, 2006, 05:21 PM
Good idea. Hope they don't do a Gateway. With Dell your paying for higher quality than just the outside look.

killmoms
May 23, 2006, 05:21 PM
Problem with the dell retail store is, that after 150 visitors through the door, the lights go off, the doors slam and the clerks start speaking really sloooooowly. The regional manager has to swing by and flip the reboot switch, and defrag.
Gah! That sounds like some sort of horror movie situation. I mean, think about it. That's kinda creepy! :eek:

bbyrdhouse
May 23, 2006, 05:22 PM
You have got to be kidding.
They are going to have two retail store where you can go and look at Demo units, but be unable to buy anything. What's the point. Seems like you would be bound to loose money this way.

I hope they put them right across from the Apple stores. So customers will walk into a Dell store and look at all their "cool" items and find out that they can't actually buy anything to take home so the customer then goes across the street tot he Apple store and looks at way cooler products that they can actually purchase and take home with them the same day.

That would be like McDonalds allowing you to smell the Big Macs and fries, but not actually order anything.

In my opinion this is a DUMB move on Dell's part.

Gasu E.
May 23, 2006, 05:23 PM
I think the Apple stores work because Apple has so much cache -- even in the logo itself. People travel for Apple stores -- will anyone travel for a Dell store?


I don't know about their logo, but Dell computers have plenty of cache. What they lack (in contrast to Apple) is cachet.

sfwalter
May 23, 2006, 05:23 PM
Maybe Michael Dell should call up Gateway and ask them how their retail stores are working out.

sfwalter
May 23, 2006, 05:24 PM
Posted on engadget, I laughed out loud so I had to re-post it here:

They should have 3 doors on the front that say 'Home' 'Small Business' and 'Enterprise' that all go to the same place and sell basically the stuff for different prices...

dr_lha
May 23, 2006, 05:30 PM
Dallas, TX

Why?

:confused:
Err... why not? It's a fairly upscale city.

thedude110
May 23, 2006, 05:31 PM
I don't know about their logo, but Dell computers have plenty of cache. What they lack (in contrast to Apple) is cachet.

Right you are -- thanks for the help. ;)

whocares
May 23, 2006, 05:34 PM
One word: marketing.

This is more about building the hype up around Dell than actually selling computers.

But hey, how can Dell build its hype up? :p :p

ManchesterTrix
May 23, 2006, 05:37 PM
Dallas, TX

Why?

:confused:

Because Round Rock isn't that far from Dallas.

phatpat88
May 23, 2006, 05:40 PM
the key to apple's success was not only a demo of the products, but also offering one to take home things in "popular" and standard configurations "on the spot"

chances are they will sell the DJ ****** and some displays in store... but nooone in their right mind would actually buy, becuase there are so many online coupons from places like slickdeals.net

w_parietti22
May 23, 2006, 05:42 PM
hahaha... do you seriously think that people are going to walk into a "Dell" store????

nightdweller25
May 23, 2006, 05:43 PM
How pathetic.

Detlev_73
May 23, 2006, 05:44 PM
Err... why not? It's a fairly upscale city.

Err, you are kidding, right? ;)

mac-er
May 23, 2006, 05:45 PM
Not selling computers in-store is the first mistake right there...


Exactly why Gateway bombed.
People want instant-gratification....they want to be able to walk out of the store with something more than a receipt. With the few sales they get, there will be probably be a high cancellation ratio because people will go home without a computer and start to rethink their purchase.

Also, Apple has been successful because they have placed their store in extremely well-thought out locations (typically high traffic, higher end mall locations). Gateway bombed because they plopped a store down any old place...and I'm sure Dell will do the same.

Seasought
May 23, 2006, 05:46 PM
'It's a physical extension of the direct model,' Jim Skelding, director of the pilot programme told the Statesman...

This makes absolutely no sense to me. Not everyone is on the Internet and not everyone is comfortable with ordering online. Some prefer to buy from a physical store. I only see missed profits with doing this.

With Dell's capital, couldn't they afford to house a repair shop in the back for BTO on the spot, repairs, upgrades, etc? Seems like this would make it incredibly popular for those who use/like Dells.

Wth are they thinking?

Seasought
May 23, 2006, 05:48 PM
hahaha... do you seriously think that people are going to walk into a "Dell" store????

Yes...until they realize they can't BUY anything. Sad, but true.

nem3015
May 23, 2006, 05:52 PM
I may have the wrong end of the stick here - but why do we, as Mac users, care about what Dell is doing?:confused:

Of course we care... that way we can laugh at them. Is like going to a joke website and reading jokes... now you can go to a Dell store and laugh at them... just in case be prepared to run if the employees start chasing you, find the next Apple Store and ask for asylum. :D

fblack
May 23, 2006, 06:00 PM
Seems like a waste of space just for demos.

-If they sold Alienware, who they just bought, in these stores and made the inside of the stores reflect the Alienware look that would be a start.

-It might be a good general location to drop off pc's to be shipped out for serviced.

-I dont see why they couldn't sell some stock configurations and take some BTO orders to take advantage of impulse buying.

-however, if all they got for a strategy is build it and they will come for a demo, I think they will not come.:)

MacBookDJ
May 23, 2006, 06:13 PM
I see this going the way of the Gateway stores (http://www.macobserver.com/columns/thebackpage/2004/20040402.shtml) (which preceded the Apple stores, I believe), especially if the stores intend to be an "experience" of the product, rather than a hub for actually selling the product.

Exactly. I remember walking around the Gateway store in Berkeley, CA on my lunch break once in a while (usually the only one in the store). This was before I was a Mac user, and I still thought it was a strange concept to set up a bunch of nearly identical PCs in a store and offer to help people buy them online. The salesmen were pushy as hell, too. (worse than walking through the TV section of Best Buy).

Not sure why Dell couldn't have the most popular stock configurations available for that "impulse" purchase.

This will be even less exciting than the Microsoft stores.

mechamac
May 23, 2006, 06:13 PM
Didn't Michael Dell predict Apple would be "turning out the lights" of the Apple Stores shortly after their debut? Har dee har har har.

sagejackal
May 23, 2006, 06:16 PM
Maybe it just me, but I see an oportunity here for Dell. Copying Apple or not aside, there's the other side of the Apple Store Dell could emulate. The Genius Bar.
Think of it. If people could take their PC to get serviced or get their questions answered a la Apple style, that would have a huge impact on the way people think about Dell and PCs in general.
But then again, who knows if they'd actually do something like that. Just a thought.

AppleinJapan
May 23, 2006, 06:22 PM
We already have them in Japan !! They've been here for what maybe 5 or so years...and they are small and boring...say the size of my tiny bedroom

Just 5 or 6 desktops and 3 or 4 laptops - very business like and BORING...no music no fun

Thats the Dell way

mrblah
May 23, 2006, 06:24 PM
Dell is "copying" Apple now because they want to open stores? c'mon thats really pushing it. If people are going to say that then they must admit that Apple copied Gateway stores (which for the record, I think is just as crazy as saying Dell copied Apple). I think everyone always knew that Dell would at one point open their own stores or partner up with retail chains, since online can only take them so far. Apple wasnt the first company to open a store and sell products.

bigandy
May 23, 2006, 06:24 PM
i've not laughed so much today, until i saw this post.

this has to be some kind of joke. :rolleyes: ;)

shootbarno
May 23, 2006, 06:26 PM
I may have missed a post, but as a guy in Dallas, has it been mentioned that the Dell store will be built near the new Apple Store at Northpark Mall (http://www.northparkcenter.com/). This mall is one of the high end malls in the US, and with its new aditions, one of the largest. The largest new sections... between Neimans and a new Nordstroms and soon to include Barneys return to Dallas, is a super retail anchor. Apple's third Dallas area store has opened across from the Barneys flagship store and it is in the press releases from Dell that that store will be in the same wing, maybe just above, as those seem to be the last availble spaces.
seems a attempt to be head to head in a premier place and a premier location. gooood luck.

Pancake
May 23, 2006, 06:26 PM
Yeah it's like that "We Sell Your Stuff On eBay" shop on The 40 Year Old Virgin. Haha.

Anyone agree?

A friend of mine actually saw a shop like that in London the other day.

I think it would be interesting if Dell could make a shop where you could order any configuration you want and they slap it together for ou in an hour, like a photo mat or one hour glasses place.

yg17
May 23, 2006, 06:32 PM
I don't see thousands of people waiting for hours outside a Dell store about to have its grand opening on a rainy day.

Fiveos22
May 23, 2006, 06:36 PM
Once again Apple leading the way...

copycats...lol


Interesting, I thought that retail stores have existed for longer than Apple has existed...I may be mistaken though.

shootbarno
May 23, 2006, 06:36 PM
Looking at the map for Northpark, the dell store will be just upstairs and almost overlooking the Apple store. Those not familiar with the way northpark looks... if you walk out of the Apple store, lookup and right you will see the dell store through the glassrailings.
strange.

dylanemcgregor
May 23, 2006, 06:42 PM
It was just this weekend that a friend and I were talking about how we wouldn't want to buy a laptop without seeing it first, but at the same time most the bigbox retailers sell junk, so I don't want to buy from them. On the PC side of things it is kind of hard to go to a place and try out the feel of the hardware, but still get all the goodness of BTO.

I was able to buy my last laptop at a Gateway store, try it out, and then order from the store. I could have had it sent directly to my house, but instead I had it sent to the Gateway store so I could pay in cash. The first couple of months I had it I had a bunch of problems, (true of every new computer I've bought including a few Apples), but it was easy to take to the store and have them work on it and worry about sending it to a repair center if needed. I'm hoping that a Dell store works in a similar way.

BTW, everyone keeps mentioning the Gateway model, but doesn't Sony also have a couple of high profile "stores" that you can look at a bunch of stuff but not buy anything?

-Dylan

DTphonehome
May 23, 2006, 06:43 PM
Headline from 2007 (when their lease is up):

"Dell to Close Retail Locations"

Mark my words. There is NOTHING to draw people in to a Dell store. Apple was really lucky to make it work, and they have a huge pop culture presence which draws crowds. I don't think you'll see any celebs (except maybe Bill Gates) at the Dell store.


BTW, everyone keeps mentioning the Gateway model, but doesn't Sony also have a couple of high profile "stores" that you can look at a bunch of stuff but not buy anything?

-Dylan

I don't know if you can't buy anything there, but many of Sony's products have sex appeal (like Apple's do). People WANT to go buy Sony products. I can't think of anyone who has ever said "Whoa, that's a sexy Dell laptop and/or MP3 player! Where can I go get one??"

A friend of mine actually saw a shop like that in London the other day.

I think it would be interesting if Dell could make a shop where you could order any configuration you want and they slap it together for ou in an hour, like a photo mat or one hour glasses place.

I see those places around, too. Mostly in the suburbs around NYC.

And yes, I could see the "instant custom computer" store concept working. But I'm sure there are many supply issues that would have to be worked out, as well as having enough skilled employees to do that sort of thing fast.

macdannyk1
May 23, 2006, 06:49 PM
It sounds like the setup to a really bad joke:

How many Dell employees does it take to sell a Dell?

None! You can't buy one here!

DOH!
:D

nived
May 23, 2006, 06:50 PM
I may have missed a post, but as a guy in Dallas, has it been mentioned that the Dell store will be built near the new Apple Store at Northpark Mall (http://www.northparkcenter.com/). This mall is one of the high end malls in the US, and with its new aditions, one of the largest. The largest new sections... between Neimans and a new Nordstroms and soon to include Barneys return to Dallas, is a super retail anchor. Apple's third Dallas area store has opened across from the Barneys flagship store and it is in the press releases from Dell that that store will be in the same wing, maybe just above, as those seem to be the last availble spaces.
seems a attempt to be head to head in a premier place and a premier location. gooood luck.

I found it interesting (probably unrelated though) that is is also the location of Dallas's newest Apple store... they just put it in with the mall's $265M expansion. It was in the Dallas Morning News this morning, my jaw just about dropped.

susannahyork
May 23, 2006, 06:56 PM
People are supposed to go to the dell store for the windows/dell experience... and then want to buy something/anything, after having time to reconsider? I don't know what is better PR for apple, the new 5th ave store or this... hahaha

come experience the wonders of windows.... only at the dell store!

or you could just go to work tomorrow and get paid for the joy!

mark!
May 23, 2006, 07:14 PM
i didnt read the thread to see if anyone said this....

BUT IF YOU CANT BUY ANYTHING ITS NOT A STORE.

Doctor Q
May 23, 2006, 07:14 PM
I may have missed a post, but as a guy in Dallas, has it been mentioned that the Dell store will be built near the new Apple Store at Northpark Mall (http://www.northparkcenter.com/).So much the better. This will make it easier and more interesting to compare them.

iCaffeine
May 23, 2006, 07:22 PM
Lameola! :)

rumplestiltskin
May 23, 2006, 07:25 PM
Can't wait to see this. Imagine going into a Dell Store and asking the drone on duty to demo how well integrated audio/photos/video/DVD creation/management will be on the Dell as it ships.

This could be the best favor Michael Dell has ever done for Steve Jobs! :D

jsw
May 23, 2006, 07:29 PM
From what I've read, the Dell Stores will be larger in total area, louder, and built using older architectural techniques. However, they'll be cheaper to build and will have a kickin' games section.

Panu
May 23, 2006, 07:33 PM
Who was the cognitively-impaired marketing genius with this bright idea? Steve Jobs should find out which rehab center the guy is in and send him a nice bouquet to express his thanks.

There is a reason why Sears doesn't have catalog stores in big cities and it's the same reason that the Gateway stores failed. How long do you think Safeway would be in business if you had to place your order, go home, and wait for UPS?

However, maybe I'm the odd one. I have an internet connection at home. With gas prices today, I'm not going to drive to a web kiosk disguised as a store to place an order, if I can accomplish the same thing without getting out of bed by using a laptop. Maybe I'm the exception, but if I go to a store with a purchase in mind, I expect to come home with a box in the trunk.

On the other hand, if Dell has too much money and wants to throw it out the window, I'll be happy to take some of it off their hands.

ToddW
May 23, 2006, 07:33 PM
The reason why Apple's model works so well (as mentioned elswehere) is you can go in, test it out and take it home if you like it. They do offer BTO orders but the majority of the configurations are stock. Dell on the other hand specialises in BTO orders, just take a look at their configuration page on the site, they have waaay more options than Apple ever will. There's a reason why you can't just buy these in stores and that's because it doesn't fit in with their business model. What purpose does a store have if you can't buy anything in it, is everything going to be special order? I wonder how much of Apple's retail business comes from people going in there and coming out with something, I'm guessing its a pretty good percentage.

Its a good thing to try something out before you buy but its something else entirely when you can bring it home with you. I mean, how many retail stores operate on that kind of business?


My thoughts exactly this is why Gateway's retail business plan failed. This is what I like about Apple stores, I have the choice to either buy it and take it home or order it. Dell should follow the business plan more and offer some stock items and offer some upgrades that can be done in the store.

joeboy_45101
May 23, 2006, 07:48 PM
This is a ridiculous concept for a store; it's just one giant display case.

Where I live you can't throw a rock without hitting like 20 honky-tonk hicks, yet what's even stranger is how much these damn people LOVE Dell machines. They get so defensive when you bad mouth a Dell PC; really strange stuff.

So, I wouldn't be surprised if Dell makes this concept successful; just as long as they play to the hickbilly crowd.

Timepass
May 23, 2006, 07:50 PM
well I see it as the next logical step for dell. There Kosios they have in malls more than likely where working really great in the numbers of computers they where selling for dell. Opening up 2 stores is a good way to test the waters to see if opening up more would be worth it. Gateway failed in how they didnt. It doesnt mean that dell with fail as well.

Could working really well. As for choosing Dallas, I think it is a good choice since they are based out of Austin so they are going to want to stay in the state for the first store. The laws are a lot simplure to deal with no foreign Corpration laws only texas corprate laws on it. Then it comes down to choosing a major city. Best 2 are houston and Dallas. Dallas is a much better location and not as far separted as houston is. Houston is just out of the way from everyone else.

Sum it the 2 real choice for Dell to open up a store was either Houston or Dallas. Dallas is better of the 2. Plus the DFW area has more poeple than houston area

macEfan
May 23, 2006, 08:03 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

PCPro reports (http://www.pcpro.co.uk/news/87537/dell-plans-to-open-two-retail-stores.html) that Dell has announced plans to open two retail stores later this year. Dell has been successful as a direct (mail order) only operation which is claimed to be the most cost-effective.



Dell currently does operate 161 kiosks in shopping centers nationwide, but this retail initiative would open two 3000 square foot stores - one in Dallas, TX and another in New York. Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.

Dell's expansion, of course, will draw comparisons with Apple's retail expansion which has received a lot of media attention. Apple's 5th Avenue Store (http://www.macrumors.com/pages/2006/05/20060520125845.shtml) opened just last week to a long line of waiting customers.

can't be a good idea for dell. Remember Gateway? They tried that and almost went bankrupt...

dontmatter
May 23, 2006, 08:06 PM
Hmm, this strategy will depend on Dell's ability to convince people to buy higher margin machines from them. If they can make a machine that's got more shelf appeal than statistics/bargin appeal, they're golden. If not...

For Apple, where their computers were generally sold through third party retailers, opening up stores was a move towards profitability, because they got the margin on the computer and on the retail, and the bonus of making the brand better. But for Dell, it's clearly a move towards more expenses. But if they've got high margin computers, those expenses will not matter so much, and the increase to the appeal of a dell will.

Well, time to wait and see.

Demoman
May 23, 2006, 08:15 PM
I did not read every post to know whether I am duplicating something already written. If so, please forgive me.

Dell's decision to not make direct purchasing available in retail outlets makes perfect sense for them. They absolutely do NOT want retail customers coming in and accosting their staff over failed systems. No way. I have a short story.

Before I became enlightened, I purchased one of the very first P4's (1.4 G) from Dell. Within a few weeks the system would not boot. I spent a couple hours with their 'home user' staff troubleshooting, which entailed removing most of the removable components from the motherboard. Bad motherboard. A friend had the same experience. Now, we are IT pros and can do this. Another friend was not so lucky. He is technically challenged. Dell refused to send their promised 'on sight' repair person until he could go through the necessary troubleshooting steps. It turns out they had a bad batch of motherboards. But, the last one was sent out a couple months after ours. So, it appears they were shipping crap and fixing the failures. There is no way someone's mother could have solved this.

So, I have done some research for our employees who want to buy Dells. I will call the 'home user' tech support and try to get help. Then I will call the business tech support for the same help. Folks, it is not pretty. Dell spends its' resources on helping their business customers and the home user gets the second string. Home users buy a computer maybe one every 3-5 years. For many, you can sell them crap, and five years later convince them that you are new improved Dell. As a side note: All of our employees who have Dell issues, I send them to our business tech support.

So, I do not think Dell can afford to let their retail customer get anywhere close to Dell human beings.

Flynnstone
May 23, 2006, 08:16 PM
So now repeat after me:

"Mr. Jobs, what would ya do to fix Dell's failed retail attempt?"

"What would I do? I'd shut it down and give the money back to the shareholders."

:p

Too funny !

and true

kcmac
May 23, 2006, 08:18 PM
Maybe it just me, but I see an oportunity here for Dell. Copying Apple or not aside, there's the other side of the Apple Store Dell could emulate. The Genius Bar.
Think of it. If people could take their PC to get serviced or get their questions answered a la Apple style, that would have a huge impact on the way people think about Dell and PCs in general.
But then again, who knows if they'd actually do something like that. Just a thought.
Ha! Just think about this for a moment.

Dell opens the Genius Bar. So many people come in to get their computers fixed that it makes all the would be buyers very nervous.

Or better yet. They have a hotline phone behind the genius bar. This is for software issues where your friendly off shores employee is ready to take your call. They will then need to expand these phones to little booths placed all over the store.

Nope. I don't think they will utilize the Genius Bar idea anytime soon....:D

Flynnstone
May 23, 2006, 08:19 PM
I did not read every post to know whether I am duplicating something already written. If so, please forgive me.

Dell's decision to not make direct purchasing available in retail outlets makes perfect sense for them. They absolutely do NOT want retail customers coming in and accosting their staff over failed systems. No way. I have a short story.

snip

But just think .. the stores will be crowded with people !

supremedesigner
May 23, 2006, 08:20 PM
Not selling computers in-store is the first mistake right there...

Secondly, they don't have a top-selling iconic product like the iPod to lure customers in. The world knows Apple for their iPod and stylish computers.

And thirdly, what kind of experience is going to keep the customers coming back for more? Apple Stores offer everything: demos, customer service, workshops, in-store purchases

I look forward to going to Apple stores for the immaculate design they represent. Will Dell off that? Most likely not.

I know I sound biased, but it's true.

You are right! You know what? I'm gonna bring my new macbook box in dell store and will be like "oh sorry, I already got a mac right and I have no money for this bulky thing, sorry". :) That would be evil and sweet revenge! :)

Or I can walk in around dell store with macbook and maybe bring along with my friends too with their boxes and that will probably lure them out of the store! :)

whatever.

rxse7en
May 23, 2006, 08:26 PM
"Instead, the stores will simply offer demos and sales staff to answer questions."

I like to go to restaurants and not eat. :confused:

Apple should put a store next to each Dell store . That way, when people walk out of Dell because they can't actually "buy" a computer at…the…store, they can buy an Apple next door. :D

B

miniConvert
May 23, 2006, 08:31 PM
This all sounds like a massive waste of time and money to me. The stores could at least sell the products. It sounds like Dell is becoming confused as to what exactly it is. The more it tries to be all things to all people, the higher the chances that it will take an almighty tumble.

theBB
May 23, 2006, 08:33 PM
I don't think Dell is trying to compete with Apple here. Everybody who is trying to buy a PC knows how Windows works; nobody needs to play with a demo PC to see how Windows feels like. Apple needs the shops to show its OS to the people who has not used a Mac in a long time. If not for the stores and the clerks who could answer some of my questions, I would never switch. (Mac corners in CompUSA stores lack the knowledgable employees around here.)

Dell stores would be competing with HP/Compaq, Toshiba, Sony and whoever else sells PCs through BestBuy or CircuitCity. Now, you can actually see how you like Dell's laptop as well as the others, feel the touchpad, judge the quality of the screen with your own eyes, check whether it comes with IEEE1394 (Firewire) ports or see how many USB ports it has. (The last two are questions that I have a hard time answered through Dell's website.) It could work, as long as they don't spend too much money on the stores.

The reasons, this may not work: First, 3000 squarefoot stores. That must be a much larger area than BestBuy's PC floorspace. A lot more rent per PC, not good... Besides, Dell's are so widespread, you could probably find a friend who owns one for a test drive, so stores might be unnecessary. Of course, there is the missing "instant gratification" angle as well.

TheMasin9
May 23, 2006, 08:36 PM
what is the point of having a store you cant buy anything at...

081440
May 23, 2006, 08:49 PM
I don't see why they can't stock at least some models for resale.

I mean for gosh sakes the people buying the 300 dollar Dells often don't know much about computers or are buying it for word processing and internet only, so these people are not going to BTO any machine, they don't care about or know about the differences between components. And they'd still have to wait for a run off mill machine.

Plus Dell could at least sell their TV's and LCD, I can't see them becoming BTO anytime soon.

This strategy makes no sense for Dell to succeed, unless these stores rival Apple in creativity and allure. Along with the tech support becoming something worth mentioning.

Dr.Gargoyle
May 23, 2006, 08:51 PM
I believe that the success of Apple retails stores are mainly due to design. Jobs realized long ago that people are visual. Consequently, he had all the brilliantly designed gadgets displayed in a beautiful setting - Apple stores.

The only feasible way for Dell to make just as sustainable visual impact, would be if Dell displayed their ugly dustbins at the local dump.

I just dont see the financial benefits from this scheme. I really think it is in Dells best interest to keep their abominations out of peoples sight as much as possible.

yg17
May 23, 2006, 08:52 PM
Looking at the map for Northpark, the dell store will be just upstairs and almost overlooking the Apple store. Those not familiar with the way northpark looks... if you walk out of the Apple store, lookup and right you will see the dell store through the glassrailings.
strange.


At one of the Apple Stores in St. Louis (West County Mall location), there's a Dell kiosk directly outside of the Apple Store. Once, I was walking past both with my brother, and a couple people were looking at the Dell kiosk, and told him loudly while pointing at the Apple Store "BETTER COMPUTERS ARE THERE!!!" :D The last time I was at the Apple Store, the Apple Store was packed with people, and the only people at the Dell kiosk were Dell employees, probably wishing their products were cool enough to draw hundreds of people into a store.


At the time, I was considering buying a Dell 2005FPW widescreen display. I kinda wanted to go to the guy working at the Dell kiosk and say "Can I take that monitor in there to make sure it works on my computer?"


But what I was thinking's already been stated. At the Apple Store, you can try, and buy. That's whats great about it. No waiting. The Dell store is nothing more than a place to order something to be shipped to you in a couple weeks. You don't go to a car dealer and test drive a car, only to wait a few weeks for the car to be delivered. You usually try and buy if you like it. I know there are special cases where you might have to special order a car, just like a BTO computer, but typically, you're taking one home the same day.

BornAgainMac
May 23, 2006, 08:53 PM
Instead of a Genius Bar, Dell will have a Dummy Bar. It would be named after the customers.

"We think our customers feel that they are stupid when it comes to our products and technology. So if they have a question about anything, we have a techie guy at the bar to help them."

andiwm2003
May 23, 2006, 08:57 PM
i hope dell isn't so stupid to sell nothing in their stores. at least the high price standard items like monitors, tv's should be available at the stores. i don't need to see a computer before i buy it (aside of apple machines, but thats entirely different;) ). but a TV or a large monitor is something i want to see and take home immediately.

in general i rated this positiv. if they do it right it just means more choices for me. and it means more jobs.

.............................. You don't go to a car dealer and test drive a car, only to wait a few weeks for the car to be delivered. You usually try and buy if you like it. I know there are special cases where you might have to special order a car, just like a BTO computer, but typically, you're taking one home the same day.

aehm, at least in germany 90% of all new cars sold you have to order and wait.

yg17
May 23, 2006, 09:04 PM
Dell stores would be competing with HP/Compaq, Toshiba, Sony and whoever else sells PCs through BestBuy or CircuitCity. Now, you can actually see how you like Dell's laptop as well as the others, feel the touchpad, judge the quality of the screen with your own eyes, check whether it comes with IEEE1394 (Firewire) ports or see how many USB ports it has. (The last two are questions that I have a hard time answered through Dell's website.) It could work, as long as they don't spend too much money on the stores.

But the thing is, you can already do that at Circuit City or CompUSSR and walk out with a computer. That's the important thing. The Dell store might be good for first time computer buyers who think they'll get a better Windows demonstration at a Dell Store than an electronics chain, but frankly, in 2006, how many first time computer buyers do we have left?

For people who already have computers but are dead-set on getting a Dell, they can get those questions answered elsewhere. Forums, customer reviews, professional reviews, friends and family who have Dells, ect. Then they can order the computer, all from the comfort of their own home. I could see the Dell store being a success if you can actually buy computers there, but not being able to buy computers was the downfall of the Gateway stores, and will be the downfall of the Dell store.

aehm, at least in germany 90% of all new cars sold you have to order and wait.

Sucks for them :p

CompUser
May 23, 2006, 09:13 PM
Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.


Well that sounds like fun. I wonder how many millions of people will go there and expect to buy a computer only to find it has to be mailed to them. What would be really good for them is if they had a build a bear workshop type thing, pick out the specs of your computer. Wait 20 min and have them give you the computer :)


I suppose its better than asking for help that can't even speak english.

GPTurismo
May 23, 2006, 09:23 PM
I remember in 98-2000 there was this computer company that was #1 due to it's direct ordering model, and insisted on opening stores nationwide where customers could not buy hardware direct, but instead customers had to place orders to have machines shipped to them...

And look at gateway now.

cxny
May 23, 2006, 09:25 PM
Yet another ghastly "showcase" concept, yawn! Samsung has a giant showcase in the Time Warner building in NYC, absolutely unsexy! I hate going there, nothing for sale, information very hard to come by.

Apple's retail concept is and always has been visionary, their stores are breathtaking with hundreds of people busily trying out the cool products (but most actively using those products not just demo-ing). No pressure to buy but plenty of everything if you want to.

Giant lines forming at every new OS update or major product release, plenty of information to glean, (they have nothing to hide!)

And BTW one of those few positive ratings was mine (an almost 10% boost), I'm pretty used to clicking that here! I meant negative!

LittleJoe
May 23, 2006, 09:36 PM
so they are basically just building giant kiosks?

pjkelnhofer
May 23, 2006, 09:38 PM
I find the whole tone of this discussion hilarious. As if previous to the Apple store no one sold computers outside of mail order! Maybe Apple invented the whole concept of a store and currency. I remember when I got my first computer. I had to trade 27 goats for it!

Now that we have the MacBooks things sure are going to be slow around here for a while...

sam10685
May 23, 2006, 09:41 PM
BRILLIANT idea. have a 3000 sq. ft. store-- where u can't buy stuff.

andiwm2003
May 23, 2006, 09:45 PM
I find the whole tone of this discussion hilarious. As if previous to the Apple store no one sold computers outside of mail order! Maybe Apple invented the whole concept of a store and currency. I remember when I got my first computer. I had to trade 27 goats for it!

Now that we have the MacBooks things sure are going to be slow around here for a while...

when i was young computers where grown on trees and you had to climb up to get them. but then apple invented the retail store......

but seriously, i prefer to go to a store, have a reasonable selection of gadgets around to see and try them. then i want to buy them right away and take them home. i'm also willing to pay a few percent more for the service. apple actually made a old concept work.

i hope dell does the same and i hope they do it well. because i'm sick of the low quality dirty compUSA's or Best Buy's with their clueless staff and their outdated broken and dirty display units.

supremedesigner
May 23, 2006, 09:52 PM
when i was young computers where grown on trees and you had to climb up to get them. but then apple invented the retail store......

but seriously, i prefer to go to a store, have a reasonable selection of gadgets around to see and try them. then i want to buy them right away and take them home. i'm also willing to pay a few percent more for the service. apple actually made a old concept work.

i hope dell does the same and i hope they do it well. because i'm sick of the low quality dirty compUSA's or Best Buy's with their clueless staff and their outdated broken and dirty display units.

LOL!!! That last paragraph is so funny! That's true. I asked them "Do you have Apple LCD" and they were like "uhhh.. the what?" They're so dumb!

Phobophobia
May 23, 2006, 09:58 PM
Apple computers are sold with the knowledge that they will need to sell them with a 20% or more profit margin. Dell doesn't have close to these margins, even with all the cost-cutting they do, making it nearly impossible they will ever get profit from these stores.

Sun Baked
May 23, 2006, 10:03 PM
I think it would be interesting if Dell could make a shop where you could order any configuration you want and they slap it together for ou in an hour, like a photo mat or one hour glasses place.To get that with the same sparkling service, you'll need to go to the new custom computer counter at Wal-Mart.

Sort of sad, ain't it. :(

theBB
May 23, 2006, 10:04 PM
Yet another ghastly "showcase" concept, yawn! Samsung has a giant showcase in the Time Warner building in NYC, absolutely unsexy! I hate going there, nothing for sale, information very hard to come by.

Sony stores are almost the same. Even though they have some cool looking and extremely expensive "movie theater at home" setups to watch, there is almost nobody around to actually ask questions. A third of the computers display error messages only. No wonder... The store is made to just display the products only. They don't expect to make money on the store, so they cannot judge the success of the store manager based on profits. Eventually the store gets dull, but nobody highup will notice the difference.

BlueCynicalMoon
May 23, 2006, 10:34 PM
http://i.n.com.com/i/ne/p/2006/dellstore_544x404.jpg

To me, driving to an Apple store is a religious event. With 2 stores either 2 1/2 hours or 3 hours away from where I live, not including the new Manhattan store, I look forward to my twice a year pilgramage. I doubt I would travel that same 3 hours, with a Dell store in West Nyack, NY at the Palisades Mall (an Apple store at the same location) to browse and leave emtpy handed. I could walk into my local Worst Buy and Idiot City to get the feel of a Windblowz PC. Why bother filling my gas tank twice for such a trip?

It has been too long since I walked into a local store and bought my first Apple computer, Apple IIe

If I had to wait for my new car, I could wait if it were served up in this fashion.

http://www.metropolismag.com/images/images_1100/Vw/VW03.jpg

ManchesterTrix
May 23, 2006, 10:54 PM
can't be a good idea for dell. Remember Gateway? They tried that and almost went bankrupt...

No Gateway tried to open 300+ stores in a short period of time, there's no reason to beliecve that Dell is trying to do the same.

ManchesterTrix
May 23, 2006, 10:55 PM
To me, driving to an Apple store is a religious event. With 2 stores either 2 1/2 hours or 3 hours away from where I live, not including the new Manhattan store,

Yes, but most people don't take part in your holy war of brand.

solvs
May 23, 2006, 10:59 PM
I may have the wrong end of the stick here - but why do we, as Mac users, care about what Dell is doing?:confused:
Schadenfraude.

chances are they will sell the DJ ****** and some displays in store...
I don't even think they sell the DJ (or Ditty, or whatever) anymore.

yg17
May 23, 2006, 10:59 PM
No Gateway tried to open 300+ stores in a short period of time, there's no reason to beliecve that Dell is trying to do the same.

300 stores certainly didn't help, but I don't think it really hurt them. The biggest thing that will hurt is being unable to walk out of their with a computer. If I want a PC, I'll go to my local Worst Buy or Jerkit City for instant gratification, not order it at a Dell store and wait who knows how long for it to be delivered.

Analog Kid
May 23, 2006, 11:14 PM
what is the point of having a store you cant buy anything at...
It's not a store-- it's a commercial.

Doctor Q
May 23, 2006, 11:17 PM
what is the point of having a store you cant buy anything at...I guess they shouldn't call it a store. Perhaps an "order center" or "service depot".

However, I have a suggestion for Dell. Since they have nothing to sell in the stores, they should sell iPods. Apple would give them a cut and all the people who wander in hoping to walk out with a purchase would be satisfied, even if they didn't want to buy a Dell computer. Everyone wins!

Sky
May 23, 2006, 11:20 PM
If I had to wait for my new car, I could wait if it were served up in this fashion.

http://www.metropolismag.com/images/images_1100/Vw/VW03.jpg

Where the heck is this? :confused:

Analog Kid
May 23, 2006, 11:21 PM
I've been thinking about this more and I'm thinking this idea is worse and worse for Dell... Why the physical presence? So people can touch their stuff-- give it a feeling of realness.

Here's the rub though-- nobody buys a Dell because of how it looks and feels. They buy them because they're cheap. Once you can touch them and feel them, they're much less desirable.

Imagine a place you could go to look at Big Macs. Not the nice studio pictures they have hanging on the menus, but the real deal, sitting in their little flip-top boxes on a show floor. You get to pick it up and look at it after a hundred other people have that day. Flip it over, look inside. Can't eat it though-- no matter how hungry you are.

How many people would leave that place and then drive all the way across town to order a new Big Mac through a squawk box?

weitzner
May 23, 2006, 11:24 PM
just like dell... always 3,001 steps behind :cool:

AndrewMT
May 23, 2006, 11:38 PM
One thing the Dell stores will have the Apple's stores do not: A kick ***, high performance gaming notebook.

Apple, please create a Macbook Gamer notebook with a top-of-the-line graphics processor. Obviously, the demand for gaming notebooks is growing and serious gamers would not mind an extra half-an-inch if the design was solid. In fact, if Apple designed a gaming notebook, I expect the Apple's winning design and the ability to dual-boot would make it the #1 gaming notebook on the market.

I expect the Dell XPS notebooks will do quite well at these stores, once people get their hands on them. Don't get me wrong, Macbooks Pros are great, but the x1600 (which is the highest performance GPU Apple could fit in the ultra-thin Macbook Pro) just isn't going to cut it for hardcore gamers when they boot up Windows on the Mac.

LittleJoe
May 23, 2006, 11:44 PM
Where the heck is this? :confused:


VOLKSWAGEN!!!

:D

Proud owner of many. although my new jetta has a PC carputer... not a mini... sorry :(

ibook30
May 24, 2006, 12:03 AM
One thing the Dell stores will have the Apple's stores do not: A kick ***, high performance gaming notebook.



I really expect to see this very soon.....

generationxwing
May 24, 2006, 12:48 AM
Customers will not be able to purchase Dell computers at the store, however. Instead, the stores will simply offer demos and sales staff to answer questions.

So it's going to be like the eBay store in 40 Year Old Virgin...

50548
May 24, 2006, 01:05 AM
Where the heck is this? :confused:

It's the Volkswagen museum in Wolfsburg, Germany, if I am not mistaken...

jhu
May 24, 2006, 01:17 AM
what's with the obsession with dell here? their targetted market doesn't quite overlap as well with apple compared with sony's targetted market. where are the sensationalistic sony stories?

Analog Kid
May 24, 2006, 01:26 AM
what's with the obsession with dell here? their targetted market doesn't quite overlap as well with apple compared with sony's targetted market. where are the sensationalistic sony stories?
Sony doesn't quite have the same humor value. Most of what Sony's done lately is kind of sad and depressing.

Sayhey
May 24, 2006, 01:34 AM
Just to throw my two cents in this discussion, Dell maybe following Apple into two malls in which it has stores, but they haven't a clue about making a bricks-n-mortar retail strategy work. A store with no products you can buy and take home with you? Did anyone else flash on the female lead in "Forty-Year-Old Virgin"? She had the same idea. There is a reason they make fun of it in the movie - it's an incredibly stupid idea. Not that Dell could follow Apple's example - it starts with quality products. Let's hope Dell expands rapidly and ends up with huge commitments to leases that bring little return.

photomaniac
May 24, 2006, 01:36 AM
So now repeat after me:

"Mr. Jobs, what would ya do to fix Dell's failed retail attempt?"

"What would I do? I'd shut it down and give the money back to the shareholders."

:p

LOL... sooo funny how things turn

evilgEEk
May 24, 2006, 01:38 AM
A retail store where you can't walk out with the product... absolutely ridiculous. :rolleyes:

I was so glad to see our Gateway store close shop, and proud to say I never stepped foot in it. ;) Now it's a Men's Wearhouse.

Still waiting patiently for an Apple Store here, a ten minute drive would be SO much better than a six hour drive. Come on Apple! Help me out here, gas prices are killin' me! :D

waltchan
May 24, 2006, 02:41 AM
Over last summer, Costco, one time, had stock Dell Dimension PCs in their shelves that anyone can purchase for $899.99. Now, I don't think Dell is doing this anymore.

technicolor
May 24, 2006, 02:46 AM
Oh great a store that doesnt sell anything.

What genius concept!

Chundles
May 24, 2006, 02:53 AM
Oh great a store that doesnt sell anything.

What genius concept!

Dell and the guys from Seinfeld are in a joint venture. A store that sells nothing will be sponsoring the next DVD release of the show about nothing.

avus
May 24, 2006, 04:31 AM
It's the Volkswagen museum in Wolfsburg, Germany, if I am not mistaken...

No, it's the Volkswagen Transparent Factory in Dresden. This tower is the car storage area after assembly.

netdog
May 24, 2006, 04:43 AM
How can you guys not get excited about the opportunity to actually touch and feel these incredible products from Dell?

I can smell the beige from here!

deejemon
May 24, 2006, 05:11 AM
*

simonthewolf
May 24, 2006, 05:16 AM
Apple Stores work because Apple products are aspirational and people are prepared to pay a premium for them. People are travelling huge distances to see Apple products in person because the design is so cool. Dell has traditionally focused on keeping costs and prices low, and it was their strategy of staying clear of store overheads that gave them their price advantage in the 90's. I can't see how this could be of any benefit to them. I mean, who's going to alter a trip to New York to take in a visit to the Dell Store? If someone walked up to you in a store and introduced themselves as a 'Dell Genius' you'd bail...

Passante
May 24, 2006, 05:17 AM
I don't know about their logo, but Dell computers have plenty of cache. What they lack (in contrast to Apple) is cachet.

Great catch!

So if a store doesn't sell anything how can it make money?:confused:

cherfizzle
May 24, 2006, 06:01 AM
does dell have stores made of complete glass? with a glass starcase leading down in to the store? noooo theres look like toasters

Savage Henry
May 24, 2006, 06:05 AM
If someone walked up to you in a store and introduced themselves as a 'Dell Genius' you'd bail...:p There have been plenty of comparatives in the thread so far, but that one made me smile.

sam10685
May 24, 2006, 06:07 AM
I can't wait for the big 32ft opaque beige cube in New Jersey...

it wouldn't be opaque beige because that was originally Apple's color. it would be be more like an opaque black color with a touch of grey in it.

fatties
May 24, 2006, 06:09 AM
actually, this 'no buying' policy has been met with good success with this shop in London oniki (sorry cant remember the exact name actually) they have a store on conduit street of regent street where all the 'cool shops' and 'trendy restaurants' are. you can go in and look but buy on line (though personal experience- if you beg they will sell the stuff the 'demo')...

however, i think it only works because it sells customized and redesigned/ limited editions by names such as adidas, evisu amongst others... sort of like a gallery space!

imagin a gallery with just dells... who knows? the black is the new white and may be tonsof people will purchase if the whole thing is black (like that blind experience restaurant) and the experience things in a whole new dimension.

oh can we have a kfc or mcdonnalds where you can go in and smell but only do deliveries?

newportnews
May 24, 2006, 06:47 AM
Hi,

I am a proud Mac owner but have been employed at a DELL Kiosk for the past few months as a Kiosk Lead and I think that the direct model orks well for Dell.

It is RARE that we see a customer who says I NEED IT TODAY -- most people are willing to wait 3-5 days (w/ free shipping) to get exactly the computer they want -- custome configured to their needs.

I have a Macbook Pro and I paid well over $2000 for it, but you can get a E1505 decently speced for under a grand. Is it exactly the same? -- NO. But for people who want a Windows PC for under $1000 that has the latest tech (Core Duo, 1GB RAM, ATI Mobility Radeon X1400) at a consumer price point -- Dell really delivers.

Morky
May 24, 2006, 06:51 AM
Bounty announces opening of 3000 sq ft store to display their line of paper towels and napkins.

firsttube
May 24, 2006, 07:03 AM
Yeah it's like that "We Sell Your Stuff On eBay" shop on The 40 Year Old Virgin. Haha.

Anyone agree?

Was thinking of that myself.

Core Trio
May 24, 2006, 07:04 AM
I don't care if Dell's store would staff knowledgable people, offer refreshments upon eneterring, serve a 4-course meal, and give you a backrub while you're in the store - Dell's garbage technical support is why I don't own any Dell's now. We used to own only Dell, but then switched to Apple because of a good tech support experience with Apple.

I don't see Dell opening a store that looks like Apple's, but I do think they'll try to copy Apple by having stark white and jet black laptops. Oh Dell - I pitty you.


I dont know, refreshments, 4 course meal, AND a backrub...i mean they rnt selling anything right? I'd go just for those.

Core Trio
May 24, 2006, 07:11 AM
So it's going to be like the eBay store in 40 Year Old Virgin...


The eBay stores actually exist, theres one in Cherry Hill, NJ right near where I live.

Of course, the fact that they exist dont make them any less of a bad idea. Ok Im done back to dell..

Mackey
May 24, 2006, 07:34 AM
I think it is genuis: a PC store where you can't buy one is perfect.

"I can smell the beige from here." has me laughing at work.

snowmoon
May 24, 2006, 07:41 AM
Dell has had a retail "kiosk" in the Crossagtes Mall in Albany for over a year now. I think it was one of those ideas to help grease the holiday shopping wheels and has probaly proved to be a good way to covert browsers to buyers. They use it to showcase some flashy items like plasma displays with XP MCE and laptops. They can take orders right there at the kiosk and probably have hardware delivered in a few days.

OTOH, the market where Dell really shines is inexpensive commodity hardware and that market doesn't like to pay a premuim. If this new development drives their price up at all it will end up being a loosing situation for Dell.

interlard
May 24, 2006, 08:26 AM
To go with the concept of NOT buying computers at this store, will it have a "Clever Person Counter" where you go with your broken Windows craptop and they DON'T fix it for you?

scem0
May 24, 2006, 08:42 AM
The reason why Apple's model works so well (as mentioned elswehere) is you can go in, test it out and take it home if you like it. They do offer BTO orders but the majority of the configurations are stock. Dell on the other hand specialises in BTO orders, just take a look at their configuration page on the site, they have waaay more options than Apple ever will. There's a reason why you can't just buy these in stores and that's because it doesn't fit in with their business model. What purpose does a store have if you can't buy anything in it, is everything going to be special order? I wonder how much of Apple's retail business comes from people going in there and coming out with something, I'm guessing its a pretty good percentage.

Exactly. Dell's retail stores won't be successful at all, as they are nothing like Apple's stores. I guess we'll see though.

e

ManchesterTrix
May 24, 2006, 08:55 AM
300 stores certainly didn't help, but I don't think it really hurt them. The biggest thing that will hurt is being unable to walk out of their with a computer. If I want a PC, I'll go to my local Worst Buy or Jerkit City for instant gratification, not order it at a Dell store and wait who knows how long for it to be delivered.

No. 300 stores in low-traffic locations is exactly what hurt them, way too much overhead way too quickly,even when they did start selling items in their store, it wasn't able to recoup the losses. Why do you think Apple has been slow to expand and staying in high traffic areas? Dell opening 2 stores will not hurt them in the least even if the stores fail.

Edit: The Kiosks have brought Dell a nice amount of business, these stores are a further extension of that.

jagolden
May 24, 2006, 09:14 AM
Instead of a Genius Bar, Dell will have a Dummy Bar. It would be named after the customers.
"

Yeah, and the Dummy Bar will be filled with nuts and have a chewie nuget center! yeah, that's the ticket!

nws0291
May 24, 2006, 09:14 AM
I don't really think you can compare apple to dell in any way. They appeal to different crowds. They are more business oriented and low budget college students. Remember the "dude your getting a dell" crap they had before, that was targetted toward the hs grad going to college who didn't care much about computers and just wanted to look at porn, chat on aim, play sites like addictinggames.com, and maybe do some work. Most cases the parents buy the computer for the kid and they look at it as "hey it's not my computer, i don't care what it looks like". So why would they pay 1100 for a macbook when they can get a inspiron piece of crap that does everything a college kid needs to do for 599. Just incase you didn't know there are far more people out there like that then there is macrumors apple fan boys who crush dells.

Mac Fly (film)
May 24, 2006, 09:34 AM
http://static.flickr.com/54/151853525_30687a580d_o.png :eek: I don't believe it!! Look what Dell built!

macintel4me
May 24, 2006, 09:56 AM
This is really lame of Dell. Can you imagine going to Walmart and not being able to buy anything. There is a big difference between consumers and businesses.

flir67
May 24, 2006, 09:59 AM
Not offering computers for sale at a 3000 square foot store? What kind of sense does that make?

I think it's a good idea to let the public see the other things they have to offer, such as their monitors and TVs. There's no comparison between looking at an LCD TV online and seeing it in real life.

If they don't offer anything for sale (which I doubt) I could see this as one of the worst possible jobs in retail:

"Hello, welcome to the Dell Demo Center."
"Can I get a laptop?"
"I'm sorry, we don't sell anything here. But feel free to open Notepad and Calculator on our display models. I think there are a few that aren't stuck in an endless malware-induced loop."

;)

with dell opening a store with no merchandise for pickup is a complete failure from the start. kinda of reminds of the gateway stores... all displays no pickup for nice computers.wait for it to ship in from hq.

dell stop while your in 2nd place

btfgus
May 24, 2006, 10:41 AM
Well with Dell's proposed failure, I guess there will be more switchers to the almighty Mac!!!

gauriemma
May 24, 2006, 10:46 AM
This makes absolutely no sense to me. Not everyone is on the Internet and not everyone is comfortable with ordering online. Some prefer to buy from a physical store. I only see missed profits with doing this.

With Dell's capital, couldn't they afford to house a repair shop in the back for BTO on the spot, repairs, upgrades, etc? Seems like this would make it incredibly popular for those who use/like Dells.

Wth are they thinking?


Why not consider a 'computers built in under an hour' concept? You can go in, 'build' your computer on a high-end piece of hardware with a great big ol' monitor, see how it looks in a fabulous 3D rendition, enter your payment info, and hit submit.

Then, while the various components are plugged into the case in the back of the shop, you head over to the Panda Express at the food court, eat some Orange Chicken, come back in an hour, and pick up your...well, it would still be a piece of crap, but at least you'd be able to go home with it.

andiwm2003
May 24, 2006, 11:02 AM
Why not consider a 'computers built in under an hour' concept? You can go in, 'build' your computer on a high-end piece of hardware with a great big ol' monitor, see how it looks in a fabulous 3D rendition, enter your payment info, and hit submit.

Then, while the various components are plugged into the case in the back of the shop, you head over to the Panda Express at the food court, eat some Orange Chicken, come back in an hour, and pick up your...well, it would still be a piece of crap, but at least you'd be able to go home with it.

i won't work because you would have to keep a large number of workers around that wait for customers to come in. if not enough customers order the worker sit around doing nothing but they still get paid.
aside of that there would be no quality control possible. and workers working in downtown boston or los angeles cost about 3x as much as workers in the midwest and 20x as much as workers in china.
also, assmling a standard computer on a assembly line is certainly twice as fast as building a custom machine on a workbench from parts that you have to gather from the warehouse first.

nobody could afford these computers.

bericd
May 24, 2006, 11:02 AM
I think the Apple stores work because Apple has so much cachet -- even in the logo itself. People travel for Apple stores -- will anyone travel for a Dell store?
.

My 2 year old can identify the Apple logo and likes saying "Apple". He has no reaction to Dell, even though we have both in our house.

As an aside - he also loves the Photo-booth application, so on top of preventing a macbook from whining, it can also prevent a toddler from whining... :D

bericd
May 24, 2006, 11:11 AM
One good use for Dell stores is this:

The other week I was tasked with getting a cheap computer for my wife's grandmother. I generally suggest Dull for people who don't want to go Apple because of price or they need windows... So anyway - research what you want online, go to the local kiosk in the mall, get the person on the brink of making a sale, then say "I've got to discuss this with my friend - can I order this online?"

Well, at this point they see the commission going bye-bye and will give you minor upgrades to beat the online price, just to keep the sale.

If you have to go dell, then this is a way to do it.

SuperSnake2012
May 24, 2006, 11:13 AM
My 2 year old can identify the Apple logo and likes saying "Apple". He has no reaction to Dell, even though we have both in our house.

As an aside - he also loves the Photo-booth application, so on top of preventing a macbook from whining, it can also prevent a toddler from whining... :D
Is that a bug or a feature? ;)

Mac Fly (film)
May 24, 2006, 11:19 AM
My 2 year old can identify the Apple logo and likes saying "Apple". He has no reaction to Dell, even though we have both in our house.

As an aside - he also loves the Photo-booth application, so on top of preventing a macbook from whining, it can also prevent a toddler from whining... :D
Quote of the century :D

DTphonehome
May 24, 2006, 11:34 AM
The eBay stores actually exist, theres one in Cherry Hill, NJ right near where I live.

Of course, the fact that they exist dont make them any less of a bad idea. Ok Im done back to dell..

I actually don't think they are such a bad idea. Obviosly, if you can post on an internet forum you are capable of selling something on eBay, but Grandma (even if she knows how to use a Mac), will have a hard time listing her entire attic of relics. You still have to take multiple pictures of each item, upload them to your computer, resize the pic, create an eBay listing, upload the pics to eBay (or a 3rd party host). At each step of the way, there's ways to enhance the process (HTML, automation), but Granny doesn't know how to do that. So she pays a little extra and it's all done for her.

Mac Fly (film)
May 24, 2006, 11:40 AM
Which store looks better??



http://static.flickr.com/47/152550831_f4aac29d5a_o.jpg...http://static.flickr.com/44/152551838_de8b0c5574_o.png...;)

asdf123
May 24, 2006, 11:56 AM
Kind of sounds like the Gateway Country stores that were around a couple of years ago (pertaining to the mail-order bit...). Wow, that worked out great actually. :rolleyes:

yg17
May 24, 2006, 12:30 PM
I don't really think you can compare apple to dell in any way. They appeal to different crowds. They are more business oriented and low budget college students. Remember the "dude your getting a dell" crap they had before, that was targetted toward the hs grad going to college who didn't care much about computers and just wanted to look at porn, chat on aim, play sites like addictinggames.com, and maybe do some work. Most cases the parents buy the computer for the kid and they look at it as "hey it's not my computer, i don't care what it looks like". So why would they pay 1100 for a macbook when they can get a inspiron piece of crap that does everything a college kid needs to do for 599. Just incase you didn't know there are far more people out there like that then there is macrumors apple fan boys who crush dells.

Right. 2 different types of customers. Dell's type aren't going to make the trip to a store to merely look at computers and not be able to buy. Apple's customers will make the pilgramage to an Apple Store, sometimes a long drive across state lines, to try, and buy Apple's latest offerings.

PretendPCuser
May 24, 2006, 01:19 PM
You're getting a Dell!!.....

....just not today!

Seasought
May 24, 2006, 01:25 PM
Why not consider a 'computers built in under an hour' concept? <snip>

Then, while the various components are plugged into the case in the back of the shop, you head over to the Panda Express at the food court, eat some Orange Chicken, come back in an hour...

Exactly. Perhaps they're "testing the water" first by seeing if there's enough interest and then they'll incorporate a similar idea. I certainly hope so at least.

gkarris
May 24, 2006, 01:27 PM
http://static.flickr.com/54/151853525_30687a580d_o.png :eek: I don't believe it!! Look what Dell built!

Will the salespeople speak English?

If a cow or bull walks into the store, will the employees be allowed to do anything with it???? (kidding...)

Seasought
May 24, 2006, 01:28 PM
If there's only demos and question answering, what do they need with all the space?

Call centers perhaps? :p


If someone walked up to you in a store and introduced themselves as a 'Dell Genius' you'd bail...

Assuming you could understand them of course. :D

electronboy
May 24, 2006, 01:32 PM
I don't care what Dell does! Why is this and other non relevant stuff (Xbox, Nintendo, etc.) on this website. Maybe it should be renamed: RUMORS

zephead
May 24, 2006, 03:05 PM
"Mr. Jobs, what would ya do to fix Dell's failed retail attempt?"

"What would I do? I'd shut it down and give the money back to the shareholders."

He wins the thread. :D

gauriemma
May 24, 2006, 03:35 PM
i won't work because you would have to keep a large number of workers around that wait for customers to come in. if not enough customers order the worker sit around doing nothing but they still get paid.
aside of that there would be no quality control possible. and workers working in downtown boston or los angeles cost about 3x as much as workers in the midwest and 20x as much as workers in china.
also, assmling a standard computer on a assembly line is certainly twice as fast as building a custom machine on a workbench from parts that you have to gather from the warehouse first.

nobody could afford these computers.

Not necessarily. I'm not talking about assembling computers from scratch. I'm talking about swapping out a few RAM chips or a bigger hard drive--stuff that you, I, and most other Apple users can do in a matter of minutes. There's no reason why that sort of 'customizing' couldn't be done on a 'while you wait' basis.

JGowan
May 24, 2006, 03:45 PM
Dallas, TX

Why?

:confused:I live there. I will be on top of this when it opens and get plenty of pictures and talk w/all the Dell nerds and give Macrumors the goods.

jagolden
May 24, 2006, 04:45 PM
...They are more business oriented and low budget college students. ...

True, but businesses don't go to malls and stores to buy their hardware. The IT departments shop, negotiate, then buy.

On the other hand, mom, dad, and college students do.

On the next hand (?!), with such low price points will they be able to justify the brick and mortar (even supposing greater sales than say and Apple store)?

If they locate in ANY name mall, the seasonal premiums will suck them dry.
An Apple store brings shoppers. I think a Dell store would be just another store, ho hum.

Of course, they might try stand-alone stores, but those will not succeed. They cannot open on every corner, and people will not go out of their way to find a Dell store. Especially (as others have already posted) to buy something you cannot take home with you and can easily purchase over the phone or 'net.
Look at the angst filled posts about the new MacBook. People were chomping at the bit because they had to wait maybe two weeks to get one ordered therough the Apple Store. My experience is no BTO from Dell, Gateway or others EVER shows up in two weeks.

Well, just my opinions, but hey, are there really any others ;)

50548
May 24, 2006, 05:19 PM
Will the salespeople speak English?

If a cow or bull walks into the store, will the employees be allowed to do anything with it???? (kidding...)

Come on, drop your prejudice, please...usually Indian programmers and IT workers are MILES better and more creative than any Americans...sorry about that, but you are far from competitive now...that's why Bangalore rules for IT companies in general...

And no, I am not from India.

081440
May 24, 2006, 06:13 PM
Which store looks better??



http://static.flickr.com/47/152550831_f4aac29d5a_o.jpg...http://static.flickr.com/44/152551838_de8b0c5574_o.png...;)


I'm going to go with the one on the left....




:p

081440
May 24, 2006, 06:16 PM
http://static.flickr.com/54/151853525_30687a580d_o.png :eek: I don't believe it!! Look what Dell built!


By the way... If you made the photo GREAT JOB!!!

jhu
May 24, 2006, 08:31 PM
So now repeat after me:

"Mr. Jobs, what would ya do to fix Dell's failed retail attempt?"

"What would I do? I'd shut it down and give the money back to the shareholders."

:p

of course, that would only fly if dell was unprofitable as apple was back then. as it stands now, dell still makes 3x more money than apple.

MacsomJRR
May 24, 2006, 09:09 PM
You can't buy a Dell computer in these stores??? That is a really great idea (sarcasm). I'll drive my butt all the way down to the Dell store so I can play with Dell computers that run Windows just the same way that any other computer runs Windows only it'll be on a slightly different Dell branded laptop/desktop. Then I'll order one and wait 2+ months for it to arrive.

Man that is dumb.

Mac Fly (film)
May 24, 2006, 09:28 PM
Which store looks better??



http://static.flickr.com/47/152550831_f4aac29d5a_o.jpg...http://static.flickr.com/44/152551838_de8b0c5574_o.png...;)



I'm going to go with the one on the left....




:p

You Don't know your left form your right :D

octoberdeath
May 25, 2006, 01:17 AM
someone might have already said this but... this is retarded!! i mean really. Dell come off it your not going to do a good business. we had a gateway store once where i'm from and what happened to it? it no longer exist!! thats what happened to it. thats exactly whats going to happen to these stores too.

Sun Baked
May 25, 2006, 06:42 AM
You Don't know your left form your right :DHe's probably the guy that bought Enron's E, and is waiting to complete his collection of funky corporate headquarter E's with Dells bankrupcty.

Some people do like some odd things, heck they even collect them. :eek:

gkarris
May 25, 2006, 09:59 AM
Come on, drop your prejudice, please...usually Indian programmers and IT workers are MILES better and more creative than any Americans...sorry about that, but you are far from competitive now...that's why Bangalore rules for IT companies in general...

And no, I am not from India.

And Apple Computers are originally from????

The first man on the moon is from???

The man who invented the light bulb is from???

The brothers who invented the flying machine are from???

Sounds like you're prejudice against us Americans... maybe you'd think twice if you lost your career to some sweatshop overseas...

celavato
May 25, 2006, 11:45 AM
I disagree with most of the comments here. I often "audition" new products at the Apple Store, but then order them online so that I don't have to lug them home (Apple offers free shipping on many products). I recently did this with the iPod Hi-Fi.

Also, Dell can use the Alienware brand to lure people in -- perhaps sponsoring gaming contests.

The stores could work -- it all depends on the execution. If the stores resemble Gateway Country stores, they will flop. Dell must think different to succeed.

Savage Henry
May 25, 2006, 05:01 PM
And Apple Computers are originally from????

The first man on the moon is from???

The man who invented the light bulb is from???

The brothers who invented the flying machine are from???

Sounds like you're prejudice against us Americans... maybe you'd think twice if you lost your career to some sweatshop overseas...

Wow ... this thread is really stooping into depths of pointlessness.

I'd join the debate but my brain is still active.:rolleyes:

MikeJett86
May 29, 2006, 02:31 PM
I'm going to go with the basic gist of this thread and say this won't work out. Look at the Gateway Country stores ... those failed and they were in strip malls (at least all the ones I ever saw were) and the rent for strip malls is far cheaper than the proposed Northpark Mall location in Dallas, Tx. Being from Dallas Northpark is, imo, the high class mall in town (even more so than The Gallaria now) so Dell is basically going to open a store where you can't walk out with something in your hands and pay a huge ammount in rent to do so. I also don't believe this venture will work as a drop off point for repair because for one, no one is going to walk into Northpark mall carrying a dell tower under their arm, they will be scoffed at and made to feel like a pion ... hell I feel like I'm being judged as a "lesser" person when I walk into that mall and thats just for walking in .... so anyway ... am I going to go check it out when it opens? yes. Am I going to buy anything? If I can get one of their LCDs for $200 maybe .... Do I still love my macbook pro with all of my technology addicted heart? hell yes. and most importantly, will I try to sneak a thumb drive in with spyware of some kind? you betch'a ... not because I want information or to harm anyone but because I think it's important for people to know that when you buy dell you're buying spyware, viruses and other things that just get in the way.

supremedesigner
Jun 5, 2006, 12:51 PM
A retail store where you can't walk out with the product... absolutely ridiculous. :rolleyes:

I was so glad to see our Gateway store close shop, and proud to say I never stepped foot in it. ;) Now it's a Men's Wearhouse.

Still waiting patiently for an Apple Store here, a ten minute drive would be SO much better than a six hour drive. Come on Apple! Help me out here, gas prices are killin' me! :D

It was closed next to the mall BUT it was a nice visit to that store. No offense but I just wish it hadn't closed down and I'd visit more often until we get a new apple store around in Knoxville, TN. :)