View Full Version : Free “Project Runway” special on iTunes

Jul 18, 2006, 08:42 AM
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Category: Videos
Link: Free “Project Runway” special on iTunes (http://www.macbytes.com/link.php?sid=20060718094237)
Description:: A free “casting special” from Season 3 of the “hit” show (for Bravo, anyway) Project Runway. Entitled “Road to Runway“, the special “… follows auditions across the country in search of the next great fashion designer and catches up with some of the favorite designers of seasons’ past.”

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

katie ta achoo
Jul 18, 2006, 08:59 AM
Great Googly!! I LOVE Project runway!
the winner from last season has a shop in Houston... :D

here's (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewTVSeason?i=164925532&id=164853860&s=143441) the link if you don't wanna read the whole blog post. :)

Jul 18, 2006, 03:33 PM
I am still waiting for the 'make a 30sec TV ad' or 'make a movie in 48hrs' version of project runway with the winner getting either a spot at chiatday or saatchis or enough money and gear to set up their own agency or film studio. We just had the movie in 48hours here a month back and the winner got a whole lot of Apple gear.

Jul 24, 2006, 12:27 PM
Hey, check out this article on the new Project Runway site-- it sounds a lot like this great site StarStyle.com (http://starstyle.com), which helps you find the fashion from television and music videos. It's definitely worth a glance, if you're into fashion, television and music.

StarStyle.com (http://starstyle.com)

'ProjectRunway' Bows Fashion Search
by Erik Sass, Monday, Jul 17, 2006 6:00 AM ET

BRAVO TV WILL LAUNCH A fashion-focused microsite for its show "Project
Runway" that allows visitors to search for apparel. Much of the editorial
content for the site is provided by Elle.com, the online presence for Elle
magazine, but featured items will also correspond closely to the products
and looks highlighted in "ProjectRunway," including favorite items of the
competing designers.
The microsite, Runway Radar, was designed and launched by Fallon, which also
pitched the original concept to Bravo, said Ryan McKeever, Fallon's media
supervisor for the project. Describing the microsite as an aggregator, he
said the goal is to "keep people in the know, and let them know what fashion
trends are out there--what's new, what's hot." The microsite uses Flash to
deliver the images, with forty new items showcased every week.

Eric Frost, Fallon's interactive group creative director, said that Bravo
will promote the site on the air and with links on the main BravoTV.com Web
site. Frost said the site will also leverage other fashion sites, like Daily
Candy--which reportedly just received an investment that pegs its value
at$130 million.

The new site will also be promoted on blogs and via word-of-mouth campaigns.
He added that Bravo will track online metrics including the number of
click-throughs to content partners and retail destinations.

Going forward, Frost said, the next few months will see an aggressive push
by Bravo to form relationships with "a whole bunch of new content partners"
in addition to Elle.com: "We're developing new content partnerships, because
ultimately the breadth and depth of the fashion content is what will keep
people coming back."

Jul 24, 2006, 02:41 PM
Boo to another US only iTunes promo. Lame.