I've heard rumors that Apple has made a deal with electronics retail giant Best Buy to have the Mac lineup at every Best Buy retail store. Could this be true? And if so, is this a good idea?
I personally don't think that this was a good idea on Apple's part. Why? Well, because over 90% of BB employees have limited knowledge about the products they sell; definitely even more when it comes to Mac. I think that 99% of BB employees don't even realize that Apple makes more than just iPods.
This is the worse part of the deal.... What happens if a customer brings their Mac to Geek Squad? This is what the conversation would probably be like:
Customer: My Mac needs service. I don't know what's wrong.
Geek Squad: Uh, your Mac has a virus and you need virus protection.
Customer: Funny, I thought Macs don't get viruses.
Geek Squad: Well, I'm a Geek Squad agent and I say they do. All viruses are the same and they affect every computer. I'll install virus protection for $100. I can't give you the anti-virus CD, just install the software.
Customer: I should have gone to an Apple store......
I used to work at Best Buy.
I was saddened to see my fellow employees try to sell products they possessed absolutely no knowledge of. I remember being onced asked by a fellow employee if a Linksys wireless router would work with a Mac..... Sad.
I personally don't think that this was a good idea on Apple's part. Why? Well, because over 90% of BB employees have limited knowledge about the products they sell; definitely even more when it comes to Mac. I think that 99% of BB employees don't even realize that Apple makes more than just iPods.
This is the worse part of the deal.... What happens if a customer brings their Mac to Geek Squad? This is what the conversation would probably be like:
Customer: My Mac needs service. I don't know what's wrong.
Geek Squad: Uh, your Mac has a virus and you need virus protection.
Customer: Funny, I thought Macs don't get viruses.
Geek Squad: Well, I'm a Geek Squad agent and I say they do. All viruses are the same and they affect every computer. I'll install virus protection for $100. I can't give you the anti-virus CD, just install the software.
Customer: I should have gone to an Apple store......
I used to work at Best Buy.
I was saddened to see my fellow employees try to sell products they possessed absolutely no knowledge of. I remember being onced asked by a fellow employee if a Linksys wireless router would work with a Mac..... Sad.
