I think the new Movie store is on the right track. But, I find myself wanting to watch some of those movies but don't want to pay $9.99 or $14.99 for them since I will most likely watch them once or twice. And another detractor is that they are DRMed so it's not like I can even give them away as gifts after buying them - as one can do with a physical DVD.
I think the iTunes TV Shows and Movies need to drop in price about 40-50% or there needs to be a rental or subscription option.
I think the iTunes TV Shows and Movies need to drop in price about 40-50% or there needs to be a rental or subscription option.