View Full Version : Apple goes back to its core in touting Macs

Sep 19, 2006, 09:56 PM
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Category: Apple Hardware
Link: Apple goes back to its core in touting Macs (http://www.macbytes.com/link.php?sid=20060919225637)
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Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

Sep 20, 2006, 04:11 PM
Since iPod's launch in 2001, the digital music player has taken a 75% market share. It has evolved from a single player to a line of video and music players in overwhelming varieties.
Overwhelming varieties? There are three models - shuffle, nano and iPod. Want to break it down by capacities? OK, so there are 6: shuffle, 2G nano, 4G nano, 8G nano, 30G iPod, and 80G iPod. If you want to break it down to color combinations, we're still only up to 11 models: shuffle, 2G nano, 4G nano in 4 colors, 8G nano, 30G and 80G iPod in 2 colors each.

This is overwhelming? I guess it doesn't take much to whelm some people.
But the ads will have to sell a lot of Macs to beat iPod's sales growth.
:confused: :confused: :confused:
What does this mean? What can possibly be meant by comparing Mac market share against iPod's? Surely, the authors don't believe that Macs have to rapidly rise to 75% of the computing market in order to be considered successful.

Sep 20, 2006, 04:13 PM
You forgot the Mini. ;)

Sep 20, 2006, 04:55 PM
You forgot the Mini. ;)
The mini has been discontinued for a year now.

I also didn't mention all of the other discontinued models. Full-size iPods in a wide variety of capacities (with four different kinds of wheels), last month's two shuffle models, last month's nanos, and the two generations of mini (with second-gen in two different capacities.) And special editions (like the two different U2 editions, the Harry Potter edition, and many others.)

I suppose there might be some confusion if you were looking over the complete set of models that were every made, in every combination of features. But no real consumer ever does that. He goes into a store and picks from what's available. Right now, that's 3 (counting only product lines), 6 (counting capacities) or 11 (counting color choices.)

Sep 20, 2006, 07:51 PM
It's probably not important enough to get worked up about.