Apple's Phil Schiller at Intel Developer Forum, Viiv Contest

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

MacNN reports (http://www.macnn.com/articles/06/09/26/otellini.keynote.at.idf/) that Phil Schiller joined Intel's Paul Otellini on stage at Intel's Developer Forum.

According to another report (http://www.bit-tech.net/news/2006/09/26/Apple_rocks_up_at_IDF/), Schiller stated that this was "just the beginning of the things that Intel and Apple can do together to bring to market the best computers that consumers and professionals have ever seen."

Otellini discussed the successful launch of the Core 2 Duo processor which powers the latest iMacs:

When it comes to performance and energy efficiency, Intel's new Core micro-architecture and flagship Intel Core 2 Duo processor have set a new standard for the industry, Otellini said. He showed where Core2 Duo benchmarks led across a wide range of applications and said it was now the fastest-ramping product in the company's history, with 5 million units shipped since it was introduced less than 60 days ago.


He also discussed their plans for 45nm products across desktop, mobile and server lines as well as the plans to ship Quad-core processors (http://www.macrumors.com/pages/2006/09/20060926002955.shtml) by November.

Meanwhile, Intel has also announced a $1 million contest (http://www.extremetech.com/article2/0,1697,2020934,00.asp) for the best ("sexy, small, and sleek PCs") design utilizing their Viiv platform (http://www.intel.com/products/viiv/). Viiv is a reference design utilizing their dual core processors intended for home digital entertainment. At present, Apple has not adopted the Viiv design/name in its computers, but there had been speculation (http://www.macrumors.com/pages/2005/12/20051204233043.shtml) that they might.

[Mundy]

Doesn't Viiv just mean DRM "features" that we don't want? From everything I've heard about it, I pray that Apple doesn't adopt it.

[MacinDoc]

Otellini discussed the successful launch of the Core 2 Duo processor which powers the latest iMacs:

He also discussed their plans for 45nm products across desktop, mobile and server lines as well as the plans to ship Quad-core processors (http://www.macrumors.com/pages/2006/09/20060926002955.shtml) by November.
Quad core by November? :eek:

So, Phil, if the ramp-up of Intel's C2Ds has been the fastest in history, where are the new MBPs?

[mdntcallr]

well. with that many imacs sold with core 2 duo, no wonder apple is making us wait for the macbook pro update to core 2 duo.

oh well :(

[generik]

Otellini discussed the successful launch of the Core 2 Duo processor which powers the latest iMacs

What a stupid idiot, why use mobile chips in desktops and not use any for laptops?! :mad:

[bommai]

I don't think Apple will adopt VIIV at least in the name exactly for the same reason that they are not part of the "Intel Inside" campaign. Apple is all about uniqueness while VIIV, Intel Inside are all rubber stamps that other clones use just for being in the "me too" group.

[Stridder44]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)


He also discussed their plans for 45nm products across desktop, mobile and server lines as well as the plans to ship Quad-core processors (http://www.macrumors.com/pages/2006/09/20060926002955.shtml) by November.




Oh hell yes! Im really excited about this. More waiting involved perhaps but hey, I can wait. =D

[jhero]

http://www.intel.com/idf/us/fall2006/webcast.htm#

LOL check out the video

[exabytes18]

Viiv is a bunch of malarkey.

[ckodonnell]

From the article: "With Core2 Duo we have the best performance, from the thinnest notebook to dual processor servers, and we are very pleased with the way this product is ramping."

You don't have it ramping in any notebooks. Nimrod.

[JDOG_]

Well the ViiV stuff only matters in Windows Media Center, so I can't see it making any kind of appearance in Apple's stuff. There might be some ViiV integration in iTV, but I doubt it. Thus far, ViiV has been little more than over-marketed vaporware.

Today's announcements from Intel and DirectTV bring a little life to the platform though, it will be interesting to see what happens with that and iTV. More exciting was the announcement about the upgraded integrated graphics chip which can do Aero Glass in Vista, which would bring a much needed bump to the chips in Mac Minis and Macbooks. If we're not going to see seperate graphics cards, we might as well get better integrated ones.

[fastlane1588]

Did they just say quad core mobile chips by november? Do you think that would be why apple isnt updating the mbps yet?

[®îçhå®?]

I will be entering that competition $1,000,000!!!! You would be stupid not to.

[bjdku]

Being a shareholder of both Intel and Apple, from before the announcement Apple was moving to Intel chips, I am estatic about this. I hope Apple uses the Viiv concept to instantly enter into a controlled ecosystem of digital entertainment possiblities. Does everyone forget about "Intel Inside" and what that accomplished? Viiv will do the same.

[mdntcallr]

Did they just say quad core mobile chips by november? Do you think that would be why apple isnt updating the mbps yet?

no the quad chips are desktop chips, similar to what is in the mac pro's currently.

it's kinda sad apple didnt use Core 2 Extreme chips in imac instead of the Core 2 Duo's that way they would have enough 2Duo's for the laptops.

[jholzner]

From the article: "With Core2 Duo we have the best performance, from the thinnest notebook to dual processor servers, and we are very pleased with the way this product is ramping."

You don't have it ramping in any notebooks. Nimrod.

Maybe Apple doesn't but I believe other PC makers do.

[shiv]

from what I gather on the article the quad is for desktop and servers.

Just reading the report gets me so frustrated over the MBP's. I really don't know what to say...

[damienvfx]

By the crazy Merom MBP clan. I'm one of them.

[840quadra]

Viiv will do the same.

How would this do the same as the "intel" inside sticker?

Wasn't that sticker campaign just for extra marketing anyway? How does a chip built around DRM have to do with an ad campaign ?

[ckodonnell]

Maybe Apple doesn't but I believe other PC makers do.

DOH! You're right. It was a Otellini quote. I thought it was still a Schiller quote. My bad. :o

[Reach]

During the brief appearance, Schiller touted Intel's new Core 2 Duo platform and discussed how Apple has been able to innovate with sleek form factors and leverage the Intel Core family of processors across its entire computing product line.
Tout it once you actually manage to put out some notebooks with it, until then, you better shut up, or else people notice that the chips you speak so highly of is nowhere to be found in any of your mobile products..

Man I want a new Macbook Pro..

[bdj21ya]

no the quad chips are desktop chips, similar to what is in the mac pro's currently.

Similar in the way that they have more than one core? The current Xeon's powering the Mac Pro are only Dual Core. From what I've heard, the exciting thing is that current Mac Pro owners will probably be able to swap the current chips out for some Quad-cores, making a pretty sweet Octo-core machine.


it's kinda sad apple didnt use Core 2 Extreme chips in imac instead of the Core 2 Duo's that way they would have enough 2Duo's for the laptops.

It's not really sad when you consider that they would undoubtedly have gone with Conroe if they could have made the engineering work. The fact is that the iMac's tight architecture is more like a laptop than a desktop. I'm not saying it couldn't be done, but it might require some ingenous engineering and quite a bit of perserverance to get it to work.

Disclaimer: I'm pulling all of this from what I've read, and acknowledge that the Conroe specs may not be any more difficult to cool than the previously used Yonahs.

[shadowx]

I will be entering that competition $1,000,000!!!! You would be stupid not to.

You do know it's not a no strings attached prize, right?... the money is to actually produce the machine, not to buy a Ferrari...;)

$600,000 for mass production and $400,000 for marketing

[Timothy Flint]

Isn;t it strange that people call someone Nimrod as an insult? The Bible calls Nimrod "a mighty one on the earth."

[bjdku]

How would this do the same as the "intel" inside sticker?

Wasn't that sticker campaign just for extra marketing anyway? How does a chip built around DRM have to do with an ad campaign ?


Precisely! That is what Viiv is, a coordinated Marketing/Certification program. See, we here at Macrumors represent a VERY small portion of the marketplace, and I might add for the most part intelligent and intellectually curious. Most people in the market can't figure out how to save a picture to the computer.

Apple is getting a upfront driver seat picture to turn the Viiv platform into a juggernaut in my opinion. An Intel and Apple partnership can provide the breakthrough Apple needs to become the company that it never has before: dominant.

Jobs is on a rampage, and Viiv is a launching pad to a broader market.

Apple is all about uniqueness while VIIV, Intel Inside are all rubber stamps that other clones use just for being in the "me too" group.

I disagree that apple is about uniqueness, I think they have changed, I think they are about ubiquitousness

[840quadra]

Tout it once you actually manage to put out some notebooks with it, until then, you better shut up, or else people notice that the chips you speak so highly of is nowhere to be found in any of your mobile products..

Man I want a new Macbook Pro..


Man I thought I would never see the day when Apple fans would be slamming Apple corporate for not releasing an "Intel" chipped Macintosh product! :eek:

But these last few weeks have proven that thought to be totally false! But I guess I am still old school :(

[ckodonnell]

I think it was referencing a pimple. ;) Just kiddin.

Isn;t it strange that people call someone Nimrod as an insult? The Bible calls Nimrod "a mighty one on the earth."

[Reach]

Jobs is on a rampage, and Viiv is a launching pad to a broader market.

Please Apple, DON'T start putting stupid stickers on your machines with stupid names like VIIV on it.. That's just stupid...

[Peace]

We will never see Viiv stickers on ANY Mac.Never!

Apple didn't go with the marketing of "Intel Inside" and it won't go with the PeeCee Viiv BS either.

If I were Michael Dell I'd be a bit worried about now though if Apple did indeed sell 5,000,000 C2D iMac's already.


After re-reading that Otellini meant INTEL has sold 5,000,000 C2D chips not Apple selling 5,000,000 iMacs.

[840quadra]

I think it was referencing a pimple. ;) Just kiddin.

Mighty Oxford says you are both wrong :p


nimrod |?nimräd|noun
chiefly humorous a skillful hunter. ORIGIN late 16th cent.: from Hebrew Nimr? d , the name of the great-grandson of Noah, reputed for his skill as a hunter (see Gen. 10:8-9).

[Reach]

We will never see Viiv stickers on ANY Mac.Never!

Apple didn't go with the marketing of "Intel Inside" and it won't go with the PeeCee Viiv BS either.

If I were Michael Dell I'd be a bit worried about now though if Apple did indeed sell 5,000,000 C2D iMac's already.
hehe Yea, he would have been, but that's 5 mill C2D's, not 5 mill iMacs. :)

[bjdku]

Please Apple, DON'T start putting stupid stickers on your machines with stupid names like VIIV on it.. That's just stupid...


So obsessed with the sticker, who said anything about a sticker? They might though. Everyone is just going to have to face it, Apple is growing up and they are trying to become everywhere. Jobs said it himself. Well, you can't be everywhere and be unique.

[i love macs]

:confused: He didn't want to mean that we won't MBP C2D revision until november, or yes???

Please don't I'm getting crazy just for waiting MBP C2D release!!!!!

[HecubusPro]

Isn;t it strange that people call someone Nimrod as an insult? The Bible calls Nimrod "a mighty one on the earth."

Kind of like George Bush? :p

[scott523]

Whoa, Core 2 Quad coming out Q1 2007! :eek:
Omg imagine Apple being the first ones to stuff those into the iMac/MB/MBP lines. :rolleyes:

[HecubusPro]

Whoa, Core 2 Quad coming out Q1 2007! :eek:
Omg imagine Apple being the first ones to stuff those into the iMac/MB/MBP lines. :rolleyes:

Like they've done c2d with the MBP and MB.

[bjdku]

Did anyone notice this comment in the second linked story?
http://www.macrumors.com/c.php?u=http%3A%2F%2Fwww.bit-tech.net%2Fnews%2F2006%2F09%2F26%2FApple_rocks_up_at_IDF%2F&t=1159309802

The transition to Intel, along with the new form factor of the MacBook, has seen Apple's marketshare rise from 6% in January to 12% now, a fairly decent sized jump.


Where did that 12% marketshare number come from, did I miss something?

[prady16]

All Talk, no action!
Where are the C2D MB/MBPs!

P.S.: I know i am the Nth person to say this, but i had to get my frustration out! :D

[Rocketman]

Did they just say quad core mobile chips by november? Do you think that would be why apple isnt updating the mbps yet?

The C2D merom chips have to be soldered to those Macbook Pro motherboards. That delays the assembly and packaging time by weeks. They are shipped from China. The iMac came out, what, 2 weeks ago? I would give it another 2 weeks or so.

At least with the iMac they could BTO the first 2 weeks of C2D merom deliveries with chips placed into sockets of existing iMacs.

What is really cool is the November 16 date for release of C2Q clovertown will reult in chips that socket right into MacPros! In fact many intrepid folks who already bought Mac Pros will simply buy chips from online and socket them right in. Anandtech.com already verified they are immediately recognized and fully work!!

Yes, C2D merom was tailor made for Mac Books and I for one bet Steevie-poo is chomping at the bit to get them deployed. I for one will be a buyer.

But that is nothing compared to the happy surprise you folks will have when you realize that the recent iMacs have already been shipping with NEW Airport 802.11n! The folks who have installed Vista RC1 have been seeing it. MacOSX 10.4.x has not been updated to recognize that card or the clovertown chips. Yet . . .

Rocketman

[ChrisA]

...the exciting thing is that current Mac Pro owners will probably be able to swap the current chips out for some Quad-cores, making a pretty sweet Octo-core machine.

Intel's wholesale price for those quad core chips at 2.66Ghz is just over $1000. Retail will be higher How many people will spend over $2K for the upgrade?

[Rocketman]

Did anyone notice this comment in the second linked story?
http://www.macrumors.com/c.php?u=http%3A%2F%2Fwww.bit-tech.net%2Fnews%2F2006%2F09%2F26%2FApple_rocks_up_at_IDF%2F&t=1159309802

The transition to Intel, along with the new form factor of the MacBook, has seen Apple's marketshare rise from 6% in January to 12% now, a fairly decent sized jump.


Where did that 12% marketshare number come from, did I miss something?

That refers to notebook only sales. The MacBook is "supply constrained" because they sold way too many of them. It is a really good value.

Rocketman

[rdowns]

Did anyone notice this comment in the second linked story?
http://www.macrumors.com/c.php?u=http%3A%2F%2Fwww.bit-tech.net%2Fnews%2F2006%2F09%2F26%2FApple_rocks_up_at_IDF%2F&t=1159309802

The transition to Intel, along with the new form factor of the MacBook, has seen Apple's marketshare rise from 6% in January to 12% now, a fairly decent sized jump.


Where did that 12% marketshare number come from, did I miss something?

That's 12% of the notebook market, not total computers.

[bdj21ya]

Intel's wholesale price for those quad core chips at 2.66Ghz is just over $1000. Retail will be higher How many people will spend over $2K for the upgrade?

You're right, at that price few would purchase the upgrade. Maybe in a year or so the price could go down (assuming AMD keeps the competitive heat on)

[RichP]

Read the rules, you need to be a PC OEM or PC OED to enter.

I know because I was considering it! Although it would be a more tedious selection process, opening the contest to general public would have made this more interesting, or even to design schools.

[joeboy_45101]

G5 PowerBooks next Tuesday! WhooHooo ;)

[Stridder44]

That 's it. I pledge not to go to the bathroom until Apple updates their laptop lineup.

[NewSc2]

By the crazy Merom MBP clan. I'm one of them.

This is totally the biggest evidence I have seen thus far to suggest that the new Merom MBP's will be released at Photokina. I'm 1000% sure.

[dmglover]

The reason Apple did not announce any MBP CD2 upgrades at the Intel conference is because they would look like idiots....since Dell, HP, Sony, etc has already released notebooks with the CD2.

I am so tired of waiting for my MBP CD2!!!

[Tommyg117]

Viiv is a bunch of malarkey.
agreed.

[GregA]

Today's announcements from Intel and DirectTV bring a little life to the platform though, it will be interesting to see what happens with that and iTV
What announcement?

The only thing I can find is the Jan 06 announcement that Intel ViiV machines will be able to watch stuff recorded on a DirecTV box.

That IS interesting of course. DirecTV is Murdoch, and he tends to look at international deals (he has satellite TV in US, South America, UK, Italy, India, Asia/HK, Australia, NZ). If a ViiV box works with my satellite box, that's reason enough to go ViiV in preference to iTV. I'd prefer iTV working with my sat box.

[bketchum]

Isn;t it strange that people call someone Nimrod as an insult? The Bible calls Nimrod "a mighty one on the earth."
You beat me to it. :-)

http://en.wikipedia.org/wiki/Nimrod_(king)

[mrdice87]

just me, or has forum posting slowed down significantly today?


everyone's bummed about no mbp...

[zwida]

That's 12% of the notebook market, not total computers.

Sure, it's only the notebook market, but that's still a hell of a jump in notebook market share...

[fawlty]

So did Phil talk about the megahertz myth? Or do a photoshop bakeoff?:)

[curmi]

G5 PowerBooks next Tuesday! WhooHooo ;)

Confirmed!!! (http://curmi.com/blog/2006/09/11/confirmed-powerbook-g5-this-tuesday/)

[Zigster]

ViiV is marketing crock for something that Intel does not have, which is heat reduction.

AMD will has access to heat-reduction companies and technologies that are spurning Intel. ntel will be way behind the heat curve at 65mm. I expect Apple to add AMD to the mix within 12 months.

[AidenShaw]

http://www.intel.com/idf/us/fall2006/webcast.htm#

LOL check out the video
...using a format that "plays for sure" on more than 90% of the computers out there?

[aegisdesign]

Isn;t it strange that people call someone Nimrod as an insult? The Bible calls Nimrod "a mighty one on the earth."

You're using a fictional character in a trashy novel as the basis of an argument? May as well use Wikipedia! :D

For the whingers,

1) Apple have released Core 2 Duo machines - see iMac and MacPro. Both use Core architecture chips.

2) The Conroe Core 2 Duo chip is way hotter than even the G5 used in previous iMacs. There's no way Apple would put it in an iMac. Get over it. The performance difference between the desktop Conroe and mobile Merom part is barely perceptible in benchmarks never mind real world usage.

3) Dell, HP etc may have announced machines but nobody is actually shipping them yet. Apple are obviously being conservative and don't want to kill sales of their current laptops by sticking laptops on their site you can't actually buy for a month. How much do you want to bet Apple will announce them for immediate sale at about the same time Dell actually gets to ship product?

[DrFrankTM]

3) Dell, HP etc may have announced machines but nobody is actually shipping them yet. Apple are obviously being conservative and don't want to kill sales of their current laptops by sticking laptops on their site you can't actually buy for a month. How much do you want to bet Apple will announce them for immediate sale at about the same time Dell actually gets to ship product?

That makes an awful lot of sense. If you want a laptop now, get a Core Duo MB or MBP. If you want a Core 2 Duo laptop, wait until the chips are actually available and laptops are ready to ship. No point in denying laptops to people who need them now.

[R303blue]

From what I heard, Intel has exclusivity with Microsoft on the VIIV platform. Which is why some of the video-related things happening at my work won't be available for the Mac (sucks when you work on Macs all day long and your company caters more to Windoze). Perhaps that'll change if contracts run out.

PS That also mean those same experiences will not work on Core Duos, so Parallels and Boot Camp are out as well.

[SPUY767]

What a stupid idiot, why use mobile chips in desktops and not use any for laptops?! :mad:

The performance advantage of one over the other is nearly negligible at the same clock speed. TDP was a bit higher in the C2D. When the performance advantage is impossible to ignore, or the TDP comes down, that's when you'll get a new processor in the laptop.

[scott523]

Quad core by November? :eek:

So, Phil, if the ramp-up of Intel's C2Ds has been the fastest in history, where are the new MBPs?Intel's C2D is the fastest ramp-up but it's a bit too fast for Apple to react.

Overall, I'm still confused over what is going on in Apple's mind as to not releasing C2D to the MacBook/Pro line after what Otellini said today. Yesterday's keynote said nothing about the mobile processors (either that or they kept their mouths shut) :confused:. All of it went towards dual-core (power hungry) desktop processors and not a single word of mobile processors (except the Nehalem). From that perspective, Meroms still remain the mobile standard of processors unless something new comes up.

[imperium]

just me, or has forum posting slowed down significantly today? everyone's bummed about no mbp...

Most people are still posting (http://forums.macrumors.com/showthread.php?t=234380&page=91) in the Photokina thread. But don't worry, we'll all be heading this way soon!

[peharri]

Isn;t it strange that people call someone Nimrod as an insult? The Bible calls Nimrod "a mighty one on the earth."

At the risk of going seriously off-topic:

The cause of Nimrod being used as an insult is that, allegedly, it's a relatively obscure word and was used in a Bugs Bunny cartoon. Nimrod just means "Hunter". Bugs points at Elmer Fudd who is hunting "wabbits" in one cartoon and exclaims "Poor little Nimrod". Since then it's been commonly used to mean "Idiot", when the authors almost certainly meant "Hunter".

Beautiful...

[aegisdesign]

From what I heard, Intel has exclusivity with Microsoft on the VIIV platform.

VIIV is both software and a hardware platform. The software part only runs on Windows.

[aegisdesign]

Meroms still remain the mobile standard of processors unless something new comes up.

What do you mean 'still remain'? Nobody has shipped a laptop with them in yet.

[amols]

What do you mean 'still remain'? Nobody has shipped a laptop with them in yet.

No sir, Apple isn't the whole world. Hate to disappoint you but Toshiba came out with Merom notebook more than a month ago closely followed by VAIO series which also has Blu-ray and costs awfully close to Macbooks.

[Fiveos22]

They said nothing about "Mac-like PCs" they are looking for "sexy, small, and sleek PCs".

[AidenShaw]

What do you mean 'still remain'? Nobody has shipped a laptop with them in yet.
There are reports right here in Macrumors that people have been receiving C2D laptops from other vendors...

http://forums.macrumors.com/showpost.php?p=2860790&postcount=378

[AidenShaw]

In a fairly thorough walk through the exhibit hall at Moscone West I noticed only two Apples in exhibits.

Both of them had a [Start] button at the lower left of the screen :confused:

One was an Imac in an ambulance, running a Windows emergency medical application through Parallels.

The other was a Mini in one of the VMware booths, running XP under OS Ex VMware. (And yes, it's "Oh Ess Ex" at IDF - nobody thinks that it's the version after "OS 9".)

[ezekielrage_99]

Meanwhile, Intel has also announced a $1 million contest (http://www.extremetech.com/article2/0,1697,2020934,00.asp) for the best ("sexy, small, and sleek PCs") design utilizing their Viiv platform (http://www.intel.com/products/viiv/). Viiv is a reference design utilizing their dual core processors intended for home digital entertainment. At present, Apple has not adopted the Viiv design/name in its computers, but there had been speculation (http://www.macrumors.com/pages/2005/12/20051204233043.shtml) that they might.


http://www.ctgilles.net/images/pictars/dr.evil_one_miliion_dollars.jpg

One Milllllion Dollars.......

That's a lot of money number 2