Sunday Apple Press Event

[MacRumors]

One user points out that (http://forums.macrumors.com/showthread.php?threadid=23652) Apple is holding a Press Conference (http://www.nab.org/conventions/nab2003/press/press_conferences.asp) on Sunday, April 6th between 12noon and 1pm Pacific Time at the National Association of Broadcasters.

[stefman]

Must FCP 4 or something related to that.

[xjohn]

Actually, it looks like registration is from 11:30-12, and the press conference is from 12-1.

Interesting! I wonder what it could be?

A music service? iPods?;)

I don't have a clue.

[xjohn]

Whoops, sorry arn. Didn't catch the edit.

[reyesmac]

Does anyone know what kind of announcement Apple made the last time they requested a press conference on a weekend? Is this a big deal?

[whfsdude]

heh? Just so happens my dad is going to be serving on a panel there :D w00t, :D

[G4scott]

Cool. Whatever it is, I hope it kicks @$$. Lets not get our hopes up, though, like we did for the iPod... We all thought it was going to be something completely different...

[xjohn]

Actually, my guess is that it's just a simple event promoting Quicktime streaming.

Of course, it could be the video ipod running dual 970s with gigawire, airport extreme+, and bluetooth 2.

[Freg3000]

Originally posted by xjohn
Actually, my guess is that it's just a simple event promoting Quicktime streaming.


Yeah, I tend to agree. Would they release FCP4 on a Sunday?

[NavyIntel007]

Good, so concrete words from Apple by the time I wake up on Sunday... w00t w00t

[arn]

Originally posted by xjohn
Actually, my guess is that it's just a simple event promoting Quicktime streaming.


actually, I think it will be more significant than that.

arn

[xjohn]

Ok... I'm gonna go with arn on this one.

I assume you're suggesting that it's somewhere between the quicktime streaming and the video ipod with airport extreme+.;)

Looks like FCP4!!

I wonder how long it will be before they come out with an 'express' version...

[GregGomer]

In an invitation sent to select journalists on Thursday, Apple announced a press conference to be held in Las Vegas, Nevada during the National Association of Broadcasters (NAB) event held in the city from April 7-10.

While details of what the company will discuss were not revealed, the invitation was very clear in its focus. "Please join Apple for a press conference at NAB 2003 to learn about Apple's strategic direction for digital video production technologies," the invitation reads.

more info here
http://www.creativepro.com/story/news/19091.html?origin=story

Sounds to me like something more then QuickTime streaming demo. If they are going to talk about the direction of their Digital Video Technologies, to me that clearly implies programs such as FCP, and DVD SP, shake, Logic, etc etc.

As well, if it is to discuss the future, FCP 3 is the present, not the future. So even if it's not to discuss FCP 4 specifically, I thinks it's safe to say that we'll get a much cleare picture of what to expect in the future.

[RLB]

I am thinking they will anounce the music service especially given the info regarding the .mac password changing on the 10th.

[LethalWolfe]

Originally posted by RLB
I am thinking they will anounce the music service especially given the info regarding the .mac password changing on the 10th.


Why would they announce that at NAB?


Lethal

[kansaigaijin]

whats that got to do with video production, which is what it is about according to Greg's post?

need a more powerful machine for video prod.

970 demo?

[RLB]

Sorry, I was being way too optomistic

[kansaigaijin]

and I am jumping on your case when not necessary.

but I agree the music thing and the streamling of .mac and shopping service points to introduction of music service built into .mac

[cbrantly]

Actually, Apple's website shows "An Insider's Look at Apple's Digital Video Strategy" from 3:00 - 5:00 Pacific Time. (link (http://www.seminars.apple.com/cgi-bin/WebObjects/ASPRegistration.woa/3/wa/eventDetails?s=202&eventId=21266) ) So, I'm not sure, but the event from 12:00 - 1:00 Pacific Time may be something else all together.

Does anyone know - Is the NAB for video broadcasters only or is it also for audio broadcasters? If it is for audio broadcasters as well, maybe we could see something about a new iPod or Apple music service.

What do you guys think?

[DHagan4755]

I don't think they'll be doing anything with the 970 quite yet. Possible, but not likely. It's probably about Final Cut Pro 4 and integration with Panasonic's new AG-DV100 (http://www.panasonic.com/PBDS/subcat/Products/cams_ccorders/f_ag-dvx100.html) and Panasonic's integration of Firewire800 into it's DVCPRO50 line of cameras (http://www.panasonic.com/PBDS/subcat/Products/cams_ccorders/f_AJ-SDX900.html) and decks.

[michaelyoung]

Originally posted by Freg3000
Yeah, I tend to agree. Would they release FCP4 on a Sunday?

Im going to this event. It is the Final Cut unveiling. And it is from 3 to 5. It is going to be huge. I cant wait till you guys see what is in store.

[GregGomer]

The 12:00 to 1:00 PM meeting is for the press, the meeting later on, according to the Apple Link above, is for a general audience, or the general public.

To me it would make sense that at 12:00 to 1:00 they'll announce something, which the press requires just the basics, not a lot of fancy demos and in depth demonstrations.

The later meeting for the general public is from 3:00 to 5:00 PM, it's 2 hours, probably to allow time for the added demos, and what not that the public will want to see. It's 2 horus, keep in mind that's the normal length of a major Apple Keynote, so you can really cover alot there, and get into some good depth. Wish I could be there :)

Also, at the convention center where the 2nd meeting will be held, it has theatre space that can hold up to 4800 people, sounds like it could be big to me, hopefully were not just getting our hopes up :)

ttp://www.mandalayconventions.com/

South Seas Ballroom

[etoiles]

ah, eggs n' bacon, juice, the fresh smell of coffee and an Apple announcement: That is how I like to start a Sunday :)
(yes, I like to get up late, too)

[shadowfax]

so does this mean that apple is not going to release anything on monday, then?

[joed]

Yay, glad to say that I'm that 'one user'.

I thought it interesting that it states that theres a bus from the Panasonic conference to Apples - which means that those attending the Panasonic one will find the Apple one equally as useful. So I agree that its FCP4 - with support for Panasonic device (as hinted in the past).

We'll soon find out in a few hours :)


James.

[tjwett]

Originally posted by michaelyoung
Im going to this event. It is the Final Cut unveiling. And it is from 3 to 5. It is going to be huge. I cant wait till you guys see what is in store.

off topic, but is this Michael Young of We Work for Them? if it is...big fan, and i thought you hated Macs? if it isn't, is this the other Michael Young i know who is indeed a Mac nut? sorry everyone else, as you were.

[Falleron]

I want an iPod!

[Tommy!]

didn't anyone notice how Panasonic has a press release on the same day and convieniently provides a shuttle to Apple's press release? It's gona be fcp 4 and that whole bit with the new panasonic camera thingy

[makkystyle]

If you look through the list of Press Conferences you will also see that at 1 IBM is giving a Presentation where:

At NAB2003 IBM is set to unveil a new technology framework, designed for broadcasters, new digital media technology, and several new customer engagements.

New framework... new customer engagements (Apple???)... I know it's a bit optimistic to think we will see the 970, but you never know.

[Dont Hurt Me]

Maybe Apple will be coming out of the closet sort of speak, laying out all the new roadmaps to powermacs,powerbooks,imacs, 970's, ipods,etc new software technologies as in panther and the hardware to run em as in the Ibm 970 machines to come including more talk of firewire 800, Memory increases, Letting everyone in on whats to come. But then again this is top secret stuff so maybe not.

[kansaigaijin]

edited...this has NOTHING to do with the topic!

[makkystyle]

Admin Edit: Keep posts on topic.

[pkradd]

NAB officially opens to the trade on Monday. The press conference is to give info on the new updates to several video products Apple has forfthcoming as mentioned above. There will be no hardware announcements as people here are hoping. Apple already tipped its hand when it sent out a special invite two weeks ago. That info was well covered on the net (if anybody cared to pay attention).

[makkystyle]

still an update to FCP 4 would be killer. I have only just begun to utilize FCP3 but I can imagine that 4 will bring some major improvements!!!

[jimh]

Does anyone know - Is the NAB for video broadcasters only or is it also for audio broadcasters? If it is for audio broadcasters as well, maybe we could see something about a new iPod or Apple music service.

What do you guys think?

It used to be for all broadcasters. But I think NAB separated out the Audio Broadcasters to a separate convention 2(?) years ago. So mainly this is a Video Convention.

As to all the questions as to why on a Sunday. The answer is pretty simple. All of the major press releases come the week or usually the weekend before the show starts. There are so many manufacturers showing so many new things that to try to compete for attention a 9am Monday when the doors open would be pointless.

Also remember that in the spectrum of companies exhibiting Apple isn't the biggest fish in the pond.

[G4scott]

OK, so we know that Panasonic and Apple may have something together (or not), but it could be something on the lines of a new panasonic camera with firewire 800, and some other nifty new features that work with FCP4.

I was thinking it could also be something with consumer oriented devices, but not at NAB.

As for the IBM thing, they may introduce some sort of partnership with Apple to sell them the 970's, but 1.) why would they do this, isn't there the AIM alliance? and 2.) this is NAB, and a upcoming processor thing really wouldn't do much.

unless...

Unless Apple has plans for a super high-end digital video workstation in the works. Something between an xServe and the current PowerMacs, with a 970 (or duals), the hard drive scheme of the xServe (4 independent ATA-100 channels [or even 133 or higher]), 2 or more video cards (1 plain jane nVidia or ATI card, and another special high end video capture card or something like that), and all the bells and whistles.

We know that the next PowerMac release will have 970's. The only thing is that NAB doesn't seem the right time to unveil them, or say much about them. Unless IBM is going to say something about it without word from Apple, you probably won't hear anything 970 wise from Apple.

Just my $0.01 (due to inflation, my $0.02 isn't worth as much ;) )

[Sol]

Has anyone else noticed the following line from the NAB web-site?

"Courtesy shuttle from Panasonic's press conference to Apple's press conference provided."

I think this says it all really, Apple will talk about FireWire 800.

[ Admin Edit - Yes... off topic posts will be removed from news item threads. Whether they are talking about Politics or your Pet's prefered name ]

[daRAT]

This maybe off topic, but I have heard that iPod and iMac were in for major revisions (note I did not say upgrades), and the eMac was to be no more.

I heard this from a Apple reseller, ther Apple rep obviously couldn't mention details, but strongly hinted at the above mentioned changes.

Nothing about the towers though, although this reseller was skeptical of the imac revision, but the rep was sure.

Other times when I have heard from this source, they info turned out to be true, I just don't have details :|

I think this conference today is a start of some changes, and what ever is announced today is the begining of those changes.

[yamadataro]

I'm kinda wondering if FCP4 will include the editing function of the MPEG2-encoded Hi-Def video shot on the new Panasonic consumer MiniDV Hi-Def camera.

I don't think there's any straght way you can edit that MPEG2 HD signal recorded on that cam. Panasonic ships that camcorder with a PC-only editing software.

[Awimoway]

Originally posted by daRAT
I have heard that iPod and iMac were in for major revisions (note I did not say upgrades), and the eMac was to be no more.

. . .

I think this conference today is a start of some changes, and what ever is announced today is the begining of those changes.

Huh? This is a National Association of Broadcasters event. It's a professionals convention. I very seriously doubt they're going to be discussing consumer-level products at this event.

Just because Apple is having a press conference doesn't mean they're going to unveil any and every rumored update and new gizmo. They might blow our socks off with something totally new or unexpected, but it will a professional-level product that in some way relates to the audience at this convention.

[Awimoway]

Here's a little more on this event, posted two weeks ago:

http://www.thinksecret.com/news/nab2003.html

The interesting part is: "Additionally, some Apple representatives are telling customers that NAB will be the stage for some significant announcements from Apple, going beyond just upgrades to FCP and DVDSP."

[Gus]

.

You guys have me really curious about this meeting today. So let's see, with daylight savings time, carry the one, the meeting is at 4:00 Central?

Regrards,
Gus

[DHagan4755]

We shall all know by 8:00 pm tonight just what Apple has in store for us...

[reedm007]

Originally posted by Gus
You guys have me really curious about this meeting today. So let's see, with daylight savings time, carry the one, the meeting is at 4:00 Central?


Well, unless Vegas doesn't do daylight savings (which I think they do, right?) the meeting should be at 2:00PM Central, since Pacific is 2 hours off from Central, 3 hours from Eastern, and 1 hour from Mountain.

[LethalWolfe]

Originally posted by reedm007
Well, unless Vegas doesn't do daylight savings (which I think they do, right?) the meeting should be at 2:00PM Central, since Pacific is 2 hours off from Central, 3 hours from Eastern, and 1 hour from Mountain.

AZ and IN (most of it anyway) are the only states that don't do DST.


Lethal

[DakotaGuy]

Originally posted by G4scott
As for the IBM thing, they may introduce some sort of partnership with Apple to sell them the 970's, but 1.) why would they do this, isn't there the AIM alliance? and 2.) this is NAB, and a upcoming processor thing really wouldn't do much. (due to inflation, my $0.02 isn't worth as much ;) )

I think the AIM partnership is defunct. However, Apple still uses processors supplied from Motorolla (G4) and IBM (G3) so I don't think Apple would even be announced as a new customer even if they are going to use the PPC970 because they are a current customer.

[damax452]

I'm fed up with Apple. I've been waiting to buy an iPod for a while now. They need to at least announce when an update is planned for. If new iPods are not out in the next couple of weeks, I won't buy one. And Apple wonders why 90% of computers run Windows. Try letting the public know whats going on. New products should not be a secret. :o

[G4scott]

Originally posted by damax452
I'm fed up with Apple. I've been waiting to buy an iPod for a while now. They need to at least announce when an update is planned for. If new iPods are not out in the next couple of weeks, I won't buy one. And Apple wonders why 90% of computers run Windows. Try letting the public know whats going on. New products should not be a secret. :o

Many people have the same feelings.

Part of what makes Apple so interesting is their un-predictability. Of course, that kind of keeps them from becoming a major player in the computer world. Even though Apple is pretty big, and usually makes the biggest impacts on the computer community, their lack of announcing things ahead of time keeps major businesses and corporations away from Apple. While the intrigue and mystery behind Apple is exciting, and probably the only reason this site exists, they really need to be a little more 'forthcoming' with upcoming updates instead of leaving it up to people to guess what's next...

[MacsRgr8]

Originally posted by damax452
I'm fed up with Apple. I've been waiting to buy an iPod for a while now. They need to at least announce when an update is planned for. If new iPods are not out in the next couple of weeks, I won't buy one. And Apple wonders why 90% of computers run Windows. Try letting the public know whats going on. New products should not be a secret. :o

Whoooo....
I think this topic has been discussed plenty enough. The last arguement was whether or not the 970 should be pre-announced.

[Monkeypoo]

Originally posted by LethalWolfe
AZ and IN (most of it anyway) are the only states that don't do DST.


Lethal

Hawaii doesn't do it either...no reason to, the sun always sets around 7 pm +/- 30 minutes 365 days/year

Is there a place where once this big announcement is made we can check for what happened? Like will apple have it on their news page?

[IndyGopher]

Originally posted by LethalWolfe
AZ and IN (most of it anyway) are the only states that don't do DST.


Lethal
And Hawaii, and Puerto Rico, and the U.S. Virgin Islands, and American Samoa...

Back on topic... has Apple made any statements about what to expect from the next versions of FCP or DVDSP? I looked over the Apple site and in typical Apple fashion they don't even acknowledge there will ever BE newer versions of anything... except the OS.

[jrv3034]

Originally posted by yamadataro
I'm kinda wondering if FCP4 will include the editing function of the MPEG2-encoded Hi-Def video shot on the new Panasonic consumer MiniDV Hi-Def camera.

I don't think there's any straght way you can edit that MPEG2 HD signal recorded on that cam. Panasonic ships that camcorder with a PC-only editing software.

The MiniDV HiDef camera is made by JVC, not Panasonic. The Panasonic is the DVX100, capable of 24 fps, but not HD.

I really hope Apple releases FCP4, and that this summer brings us PPC970's!!!

[michaelyoung]

Originally posted by yamadataro
Hi-Def video shot on the new Panasonic consumer MiniDV Hi-Def camera.


THat camera is not HiDef . Just 24 frame DV. It is a common misconception.

[jrv3034]

That's what I meant. JVC has a MiniDV HiDef camera. Panasonic has a 24fps MiniDV camera that's NOT HiDef.

[arn]

I guess the press conference should be starting now. (3pm EST, 12noon Pacifit)

arn

[LethalWolfe]

Originally posted by IndyGopher
And Hawaii, and Puerto Rico, and the U.S. Virgin Islands, and American Samoa...

Back on topic... has Apple made any statements about what to expect from the next versions of FCP or DVDSP? I looked over the Apple site and in typical Apple fashion they don't even acknowledge there will ever BE newer versions of anything... except the OS.


Puerto Rico, the U.S. Virgin Islands, and Ameican Samoa are states now...?


AFAIK the only FCP 4 info has been rumor based (mostly "What I want to be in FCP 4" lists by users). I haven't heard anything from Apple about what to expect. But I assume they will do the usual and announce FCP 4 and then actually start shipping it a few weeks/months down the road.


Lethal

[Awimoway]

How quickly do you think the news will come out? From where?

[eric_n_dfw]

My fingers are crossed for FCP 4 with real time effects ouput through FireWire. (And that it will do so on a dual G4 500! :D )

... and more RT effects would be nice too. Avid Express claims to have 100 or so, but from what I've read, it's realy only a few with many different versions - kind of like old Atari VCS games, some of which advertised 100+ variations! How many versions of Space Invaders or Asteroids did we need? :p

[jrv3034]

BRING IT ON, APPLE!!! FCP4, quad PPC970 workstations, Video iPods with 500GB HDD, 3D holographic 40" Cinema Displays...

ok, got carried away... I'd settle for FCP4 and Dual PPC970's.

Keep us posted on any new developments, Arn!

[G4scott]

Oooh, the excitement is building... What could it be?!?!?!

I hope we find out soon.

[jholzner]

Originally posted by G4scott
Oooh, the excitement is building... What could it be?!?!?!

I hope we find out soon.

"The suspense is terrible...I hope it'll last"

[arn]

news from panasonic's press conference:

http://www.uemedia.com/LivefromNAB/indexPHP.php?story=http://www.uemedia.com/CPC/article_6745.shtml

not too exciting for most of us.

A new solid state memory card technology brings no moving parts, no tape, no laser and no maintenance to camcorders, possibly by 2004. When the new technology was presented at Panaonic?s pre-NAB conference held in Las Vegas on Sunday, it was met with rousing applause.


arn

[LethalWolfe]

Originally posted by arn
news from panasonic's press conference:

http://www.uemedia.com/LivefromNAB/indexPHP.php?story=http://www.uemedia.com/CPC/article_6745.shtml

not too exciting for most of us.



arn


That's pretty cool. Finally get faster than 1x xfer between computer and camera/deck.


Lethal

[arn]

apple's site is updated

arn

[macboy]

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SVBIZINK8.story&STORY=/www/story/04-06-2003/0001920851&EDATE=SUN+Apr+06+2003,+03:47+PM

[Timothy]

New products...

iDVD2, FCP4, Shake

As expected, I believe. But, it's nice to have a changed front page! :-)

[janey]

shake 3 and fcp 4 *drool*

[arn]

new thread on the releases:

http://forums.macrumors.com/showthread.php?threadid=23816

[TMay]

Originally posted by jrv3034
That's what I meant. JVC has a MiniDV HiDef camera. Panasonic has a 24fps MiniDV camera that's NOT HiDef.

The JVC GR-HD1 is a single chip HiDef w/native 16:9 capabilities, but it is not 24P. I would choose it over the Panasonic for the native 16:9, but that's just me.

Here are some details on it:

http://www.bhphotovideo.com/bh3.sph/FrameWork.class?FNC=ProductActivator__Aproductlist_html___278495___JVGRHD1___REG___CatID=1820___SID= F49CA91E470

[Sol]

So there we have it: Final Cut Pro, DVD Studio Pro and Shake got updated. FCP4 has a bigger box by the look of it so I expect the manual to be bigger, meaning that there are a lot of new features. Audio editing seems like the most obvious improvement and I am happy for that. Now... when I wonder will Final Cut Express 2 come out? One to keep an eye on I guess.

[d46799]

Uhhhh....Sunday? Whatever happened to Tuesdays? I guess it works.

[LethalWolfe]

Originally posted by d46799
Uhhhh....Sunday? Whatever happened to Tuesdays? I guess it works.


:rolleyes: As stated in the thread Sunday was when many companies made announcements before the offical begining of NAB convention in Vegas on Monday.


Lethal