PDA

View Full Version : September 28, 1997: Jobs's Beer Picnic, Brand Over Capabili...


MacBytes
Sep 28, 2006, 04:09 PM
http://www.macbytes.com/images/bytessig.gif (http://www.macbytes.com)

Category: History
Link: September 28, 1997: Jobs's Beer Picnic, Brand Over Capabilities (http://www.macbytes.com/link.php?sid=20060928170916)
Description:: none

Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

steve_hill4
Sep 28, 2006, 04:43 PM
Seems to have finally paid off. More people see Apple as a premium brand that is easily recognisable, but not always fully understood.

Whether that's true or not is of course a different matter.

Compatiblepoker
Sep 29, 2006, 01:23 PM
People who have used one see it as a premium brand, but most people have no idea the difference between a PC and a Mac. I guess the main marketing tactic that has worked is the virus scare. Most usually recognize that.