View Full Version : October 4, 1995: Sell Apple, even if it means smashing it to...

Oct 5, 2006, 01:26 AM
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Category: History
Link: October 4, 1995: Sell Apple, even if it means smashing it to pieces (http://www.macbytes.com/link.php?sid=20061005022650)
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Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

Oct 5, 2006, 11:17 AM

Imagine that kind of stuff going on at Apple today.

I wasn't into Macs back then, but I wonder how being a Mac-lover would have been in those days. Enough around MacRumors' boards who do have that kind of history with Apple.
To you oldskool-guys out there: Did you all fear Apple really were doomed? That Apple was going out of business?
I really would have been anxious! :eek:

Oct 5, 2006, 11:22 AM
It got very bleak in 96. Even after Steve came back in '97 it looked like the company was in dire trouble, right up until the first sales figures for the "new" bondi blue iMacs came out.

Oct 5, 2006, 11:29 AM
Were there sites like MacRumors.com (which didn't arrive until 2001, I think) where you could post your concerns?

I bet there were many doom scenarios discussed... maybe even M$ buying Apple :p

I also bet alot of businesses who were going to invest in their IT wouldn't choose for Apple anymore, because of the fear that Apple could go bust.

Oct 5, 2006, 11:39 AM
It was mostly on USENET back then. comp.sys.mac.advocacy was extremely popular with both lamenting Mac users and Windows trolls laughing at the company's misfortunes.

The worst thing was everywhere you looked Mac users were jumping ship. You could see the userbase bleeding away.

Took Steve a while, but he deserves every penny of those massive share options for what he did. A lesser CEO would have just looked for a buyer.

Oct 5, 2006, 12:03 PM
Hard to believe it's the same company. It's been quite a turnaround.

Oct 5, 2006, 12:15 PM
It sounds like the board listened to the lesser of two evils. Apple's hardware and software marriage is it's absolute key advantage - if it had lost that edge I doubt we'd have the remarkable computers from them that we do today.

Oct 5, 2006, 12:21 PM
I hated using Macs until OS X came out (well, until I actually used OS X, which was in 2003). I was a Windows user from 1993 until 1999, when I discovered this strange "Linux" thing...

I was completely unaware of Apple's continued existence at that point, much less their woes. I had a i486-33MHz from 1993 until 1999 (note correspondence with the length of time I used Windows), and was really pretty unimpressed with "newer" technology. The Macs I'd used weren't really all that different from my 486, except that they had their GUI running from bootup. I'd used some Apple IIs, but even they weren't significantly underpowered compared to the 486. Sure, I had Microsoft Works, but I could do word processing just as easily on an Apple II....

Since I became a Mac fanatic, I've been pretty continually puzzled by how steadily and quickly Apple was destroyed by Microsoft and the IBM compatibles. Recently I saw an article listing the firing of Sculley as one of Apple's biggest business blunders... but pricing the Mac 128K at $2500 was really brutally stupid. The entire computing world today would be completely different had Sculley not been so greedy.

(Not that it would be a "better" world -- we wouldn't have NeXTSTEP and thus no OS X -- and we'd probably be sitting around running Linux and complaining about Apple, the 900-pound bug-ridden P.O.S. gorilla)

Oct 5, 2006, 01:05 PM
Hard to believe it's the same company. It's been quite a turnaround.

indeed it was. although i think chrysler still takes the crown for best turnaround.