View Full Version : Chimera - "empowered - music"

Oct 19, 2006, 04:53 PM
I had an idea last night to do a sort of brand campaign for Apple like the old Think Different ads but with the slogan 'empowered' where massive billboards would be filled with famous faces who have been empowered by Macs, preferrebly this side of the millenium.

This one is called 'empowered - music'

Basically I had planned to do ones for TV and films but it hasn't turned out quite as well as I hoped so i'm not sure now.

I chose Madonna and Dr. Dre since they have both been in Apple keynotes in the past and are pretty much the queen of pop and king of rap music genres.

Oct 21, 2006, 09:19 AM
I sorta kinda see what you're after here, but a version with copy (or even your video idea with a narrative) might help make it work. The original Think Different posters were the same way, they all would have seemed merely peculiar if Apple didn't explain the phrase elsewhere.