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View Full Version : Study: iPod video yet to play big


MacBytes
Nov 20, 2006, 09:00 PM
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Category: Apple Hardware
Link: Study: iPod video yet to play big (http://www.macbytes.com/link.php?sid=20061120220002)
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Posted on MacBytes.com (http://www.macbytes.com)
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TomSmithMacEd
Nov 20, 2006, 09:55 PM
the conclusing of "what is going to be the next wave" is worthless.

How can all these well paid analysis not realize that portable video will never be as big as portable audio.

The mediums don't allow them to be.

You cannot walk/run/sit in a car/fall asleep ect. to portable video.

DeSnousa
Nov 20, 2006, 10:02 PM
the conclusing of "what is going to be the next wave" is worthless.

How can all these well paid analysis not realize that portable video will never be as big as portable audio.

The mediums don't allow them to be.

You cannot walk/run/sit in a car/fall asleep ect. to portable video.

Yes but with great ideas such as flight intergation, it will prove successful. It want be the like the MP3, but still useful.

http://forums.macrumors.com/showthread.php?t=251966

Analog Kid
Nov 20, 2006, 10:27 PM
Not a badly written article, over all... The only number that counts, if you're trying to figure out where the market is going, is what percentage of their time iPod w/ Video owners are spending watching video. 11% is pretty darned high, if you ask me.

I don't think people expect to use the video capabilities on a daily basis. I expect to use it on the plane, or when I'm stuck in line and bored. At home, I buy an occasional TV show. All the same, I don't think I'd chose an iPod without video unless it was significantly cheaper.

Apple is going about this the right way-- they stuck in a video feature to jump-start the content market before committing to full video and they made a big deal about how it is not a video iPod. This allowed Jobs to be absolutely correct when he said that people don't want portable video because they can't use it like they use portable audio (witness the Neilsen
report) but still ship a successful product with integrated video.

I wonder how this will change if Apple comes out with a full screen video iPod. Is the usage unaffected by the display size, or will a better display open up it's use?

cmvsm
Nov 20, 2006, 10:38 PM
I think that among the generation "z" crowd, or whatever you want to call them, portable video will be very big. From music videos to 5 minute movies, porn, home movies, and everything else, generation "z" will be into it and want it on demand. Wait until the iPods can download from the net instantly, then we'll be talking serious demand. U-tube and My Space are perfect examples. Maybe these kids can create video from where they are on the ipod, upload it to the net like they can their phones, and then synch ipod music to it. This is where it is all heading and its a very large market.

The over 30-40 year old that travels is just icing on the cake, not the target market.

jydesign
Nov 21, 2006, 09:06 AM
If Apple wants to see those numbers jump then they should start giving away the "AV Connection Kit" with an iPod _OR_ considering that kit runs $99, at least offering a deep discount on it when you purchase one. When you can easily and cheaply hook an iPod up to say the TV in the family room or bedroom (read - not near your computer) and then playback video on it - then you've basically got an iPod TIVO. This timeshifting scenario is not new of course, and is not touted enough by Apple IMO.

nagromme
Nov 21, 2006, 04:54 PM
If Apple wants to see those numbers jump then they should start giving away the "AV Connection Kit" with an iPod _OR_ considering that kit runs $99, at least offering a deep discount on it when you purchase one. When you can easily and cheaply hook an iPod up to say the TV in the family room or bedroom (read - not near your computer) and then playback video on it - then you've basically got an iPod TIVO. This timeshifting scenario is not new of course, and is not touted enough by Apple IMO.

You can do it with a single cable Apple sells for a LOT cheaper than $99. In fact, any old camcorder cable will do (just switch the plug order: the color code isn't the same).

jydesign
Nov 21, 2006, 05:15 PM
You can do it with a single cable Apple sells for a LOT cheaper than $99. In fact, any old camcorder cable will do (just switch the plug order: the color code isn't the same).

Agreed, however the point of Apple is that you don't have to go all Radio-shack to make things work. They sell the "Apple iPod AV Cable" for $20 and it's too hard to find on the store site. Perhaps they should just include them with the iPod if they wanted to see video use and sales go up - might be a gamble. So I feel like they are trading long term adoption of time shifting iPod+TV use for short term $20-$99/accessory profits. thxJ.