But the point about iTunes is that you can download, pretty much on a whim, as i often do with songs. Why should I have to Handbrake a bunch of DVDs when i already have a player, which i also use for timeshift recordings.
I DO rip CD's to iTunes, because i load up my iPod which i then TAKE OUT OF THE HOUSE...i.e. don't play on my CD/Hifi system. Would I do this with DVDs just to load them into iTunes/AppleTV so that i could watch them on the same TV that my DVD player is connected to? No. The only reason would be to rip to a video iPod which i would view, whilxt not in front of my TV
AppleTV makes sense in the US (i.e where most Apple products seem to be aimed), but look at the paltry iTunes offerings in the UK, and, I'm sure elsewhere. Pixar shorts and music Videos. Not much, eh?
I really don't see AppleTV doing any real business anywhere else but the US, until the rest of the world gets a decent selection on iTunes.
Sorry Apple. I love your stuff, but this won't sell over here!