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Mr Skills
Jan 28, 2007, 06:28 PM
The MySpace homepage (in the UK at least) is showing Get A Mac ads with British actors (Mitchell & Webb). There is a link to the Apple UK website inviting you to watch more, but once you get there it is still the American ads.



FleurDuMal
Jan 28, 2007, 06:35 PM
Go here: http://www.apple.com/uk/getamac/

jimN
Jan 28, 2007, 06:53 PM
I like the third one that seems to be new, although my memory could be letting me down, the other one's are just lifted straight from the originals.

Daveway
Jan 28, 2007, 06:54 PM
Wow they used different actors.
Interesting indeed.:cool:

I really like PC actually. Last one definitely is good.

Allotriophagy
Jan 28, 2007, 07:04 PM
The pie chart one is the best of the lot, but only because David Mitchell seems more like his 'Peep Show' character.

Otherwise, it's all just as lame as the US adverts.

FleurDuMal
Jan 28, 2007, 07:08 PM
Otherwise, it's all just as lame as the US adverts.

No way. Webb's character is nowhere near as slappable as Long's.

MacRumors
Jan 28, 2007, 07:08 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Apple U.K. posted (http://www.apple.com/uk/getamac/ads/) U.K. regional versions of the "Get a Mac" ads featuring David Mitchell (http://en.wikipedia.org/wiki/David_Mitchell_%28actor%29) and Robert Webb (http://en.wikipedia.org/wiki/Robert_Webb_(actor)) of Mitchell and Webb (http://en.wikipedia.org/wiki/Mitchell_and_Webb).
http://images.macrumors.com/article/macpcuk.png
The ads include Tentacle, Office at Home, Restarting, Virus, Trust Mac, and Pie Chart. Many of them appear to be refilmed versions of the U.S. ads (http://www.apple.com/getamac/ads/) with the exception of Tentacle and Office at Home which appear to be U.K. specific.

Apple Japan posted (http://www.macrumors.com/2006/11/11/japanese-get-a-mac-ads/) Japanese versions of the ads in November.

pknz
Jan 28, 2007, 07:11 PM
Heh. This I have to see.

"Shinanigans and Tom foolery"

Ah I love it.:D

psychofreak
Jan 28, 2007, 07:13 PM
Things like the pie chart are edited, like there is an extra section at the end...

SkyBell
Jan 28, 2007, 07:13 PM
The restarting one is extended more then the US version. And yes, the third one is new.

EDIt: dang, beaten to the puch.

elppa
Jan 28, 2007, 07:15 PM
I prefer the US ones.

These just feel ackward.

Dagless
Jan 28, 2007, 07:18 PM
OMFG.

Peep Show was (IMO) one of the funniest shows to ever grace TV.

Good going guys.

edit: OMFG! *still in shock*.

funniest thing they ever did - http://youtube.com/watch?v=LQxyyEiy3qg

Chaszmyr
Jan 28, 2007, 07:28 PM
The US ones are better.

kwong2006
Jan 28, 2007, 07:29 PM
Nothing beats the original American commercials. I am not against them or whatever, I just prefer the original.

narco
Jan 28, 2007, 07:33 PM
I thought the "Tentacle" one was pretty funny.

jhedges3
Jan 28, 2007, 07:45 PM
"Shinanigans and Tom foolery"

Ah I love it.:D

"It’s quite hard to capture a family holiday with say a pie chart. Not really. For example, this light gray area could represent shenanigans and tomfoolery, while this dark gray area could represent hijinks. And you see here, we’ve further divided hijinks into cappers, monkey business, and just mucking about."

gkarris
Jan 28, 2007, 07:51 PM
"Shinanigans and Tom foolery"

Ah I love it.:D

What do these terms mean? (I haven't watched British shows on PBS for awhile...)

NATO
Jan 28, 2007, 07:53 PM
I'm from the UK and I would still prefer the US adverts over the new UK-specific ones. They don't capture the same spirit that the US ones do, and do feel a bit awkward.

What do these terms mean? (I haven't watched British shows on PBS for awhile...)

They're just alternatives for 'mucking about', or being generally being silly.

Saying that, I have never come across 'hijinks' or 'cappers' before .... I doubt many people in Northern Ireland would get these. Are they more common in England perhaps?

jhedges3
Jan 28, 2007, 07:53 PM
I prefer the US ones.

These just feel ackward.

I sort of like the awkwardness, it adds something. But I'm with you on preferring the US ones. The actors for these seem more similar and less archetypical, a bit more normalized than the target markets that are captured in the US ones. They're more interchangeable here. With a bit of costume changes I could just as easily see the blonde haired dude being one of those suits in the airport with the black windows thing with LCD. The ones I tend to avoid. And I could just as easily see the dark haired dude with a black tee at the Apple Soho Store asking me if I need any help with anything. (For me, the effect is lost.)

jonharris200
Jan 28, 2007, 08:02 PM
"Shinanigans and Tom foolery"

Ah I love it.:D
Yeah, that's actually how we all talk over here.
[/irony]

What do these terms mean? (I haven't watched British shows on PBS for awhile...)
Hehe... they mean [dives into dictionary at random] well, they're a kind of chocolatey snack. Ok, I lied. They're two different types of octopus.





This could be so much fun!

zblaxberg
Jan 28, 2007, 08:02 PM
so they have new commercials big deal...wheres leopard!!!

Stella
Jan 28, 2007, 08:04 PM
Maybe I've been away from the UK for too long but:

Who are they?!!!

Apple need to advertise in non- north american regions. No wonder their marketshare is so lame.

Apple could have promotions in such markets a tad more too.

I've always had the impression that Apple don't give a **** about non u.s markets - they'll still sell the products, but thats all - with very minimal efforts - Apple won't take the effort to push out the boat.

bbydon
Jan 28, 2007, 08:09 PM
those are god awful

count chocula
Jan 28, 2007, 08:12 PM
ricky gervais as pc or bust.

One Bad Duck
Jan 28, 2007, 08:17 PM
They are the perfect pair for the job, but their humor is an acquired taste even for the average brit.

Watching these I am never sure if its a parody and they're taking the mick or its the real thing. I think apple are just putting on more familiar faces that some people already associate with funny.

The adds also add a tad more sarcastic humour I think.

OnBaDuK

EdRossignol
Jan 28, 2007, 08:22 PM
Why does everyone dislike these ones so much... i love them... the english is brilliant.

The're just so much funnier than the US ones... If only Americans could speak like us... its awesome.

I want to see more of these ads!!!

ootd
Jan 28, 2007, 08:27 PM
Maybe I've been away from the UK for too long but:

Who are they?!!!
Mitchell & Webb are reasonably well known in the UK - they've had their own prime-time BBC sketch show and that - but they're most famous for Peep Show, which is about the only recent british comedy series people speak of in the same terms as the Office. Though Ricky Gervais says Peep Show is funnier. I don't disagree with that...

Its weird seeing a known double-act doing the ads though - I wonder whether Apple might have been better getting two comics not know for working together???

Rocketman
Jan 28, 2007, 08:36 PM
I for one find it interesting Apple has a similar "casual Mac" vs a "formal PC but with issues" format in all the ads.

The UK specific personalities, language, mannerisms are apparant.

What I want to know is why Apple will not admit it can ALSO do ALL that a PC can do (and UNIX/linux servers) and ONLY focus on the "home" and "personal" applications?

With this many ads one might think they would differentiate on personal apps in 70% and differentiate/comply on business apps 30% of the time. And server domination on ONE.

That would result in some serious Apple overtake.

Rocketman

"They refuse".

lamerlizer
Jan 28, 2007, 08:41 PM
the US ones are better.

NATO
Jan 28, 2007, 08:42 PM
I think the atmosphere between the two British ones feels a lot less genuine than the two US guys. For example, in the Pie Chart one whenever 'Mac' says "I feel like I was there", it just feels like they're just speaking lines, it doesn't feel genuine somehow, whereas the US version sounds perfect (I still chuckle when I watch the US version of the Pie Chart ad)

The US guys capture the humour so much better. Even though they're meant to be diametrically opposed, they seem to act more naturally together. Mitchell and Webb seem very 'forced' somehow

They may grow on me, but I never really found Mitchell and Webb to be all that funny in the first place.

Psychic Shopper
Jan 28, 2007, 08:42 PM
"The ads include Tentacle, Office at Home, Restarting, Virus, Trust Mac, and Pie Chart."
Commercials with names. all along I just called them "Mac Ads" I'm just not hard core Mac enough

curmi
Jan 28, 2007, 09:11 PM
Where are the Aussie ads?

"This light grey area represents just piss-fartin' around, the dark grey area represents doing bugger-all.". :)

Flowbee
Jan 28, 2007, 09:19 PM
Pfft... Should have been Lou and Andy (http://en.wikipedia.org/wiki/Little_Britain).

findpankaj
Jan 28, 2007, 09:21 PM
What a lame idea from Apple folks in UK. You would expect something more creative than this from Apple team. Guys in other countries can expect these ads in regional languages and actors and this will go on and on.

MS - Please come out even with a stupid ad and I will love it. We want to hear the other side too. What are you waiting for ? - VISTA??

valdore
Jan 28, 2007, 09:24 PM
The adds also add a tad more sarcastic humour I think.



The British are inherently more sarcastic.

And I agree that the "It's like I was there" line seemed forced on the Brit version. Justin Long's rendition seemed more realistic.

bretm
Jan 28, 2007, 09:26 PM
I for one find it interesting Apple has a similar "casual Mac" vs a "formal PC but with issues" format in all the ads.

The UK specific personalities, language, mannerisms are apparant.

What I want to know is why Apple will not admit it can ALSO do ALL that a PC can do (and UNIX/linux servers) and ONLY focus on the "home" and "personal" applications?

With this many ads one might think they would differentiate on personal apps in 70% and differentiate/comply on business apps 30% of the time. And server domination on ONE.

That would result in some serious Apple overtake.

Rocketman

"They refuse".

Well, since their owning the business world is in a way linked to their competition hopefully releasing decent versions of their software on teh Mac platform, I'm guessing they have to pick their battles one at a time.

slffl
Jan 28, 2007, 09:46 PM
Great ads!

TheBobcat
Jan 28, 2007, 09:48 PM
These really make me want to visit the UK for shenanigans and capers. God I love English people, they're so effing cool. :D

Willis
Jan 28, 2007, 10:20 PM
refering back to Myspace... it seems Apple has got managed to get the actual video up on the homepage of Myspace. Roll over the clip, and you get sound.

End of the day, its mainly emo's on myspace, and they always want whats cool... one way to sell Mac's

For the Ad's, I like the fact Apple UK has their own ads now, so should see them on TV more, but the remakes of the US versions... cant admit I like them as much, but... time will tell

The adds also add a tad more sarcastic humour I think.

OnBaDuK

Welcome to England :D

Zegna
Jan 28, 2007, 10:40 PM
Ah!

I love these guys. Hahaha, fantastic.

For any of you who might be wondering who these guys are, type "mitchell and webb" on the YouTube search bar, I'm sure you'll find some videos of theirs.

gotohamish
Jan 28, 2007, 11:02 PM
I live in the US, but am British, and while I think they're funny, they seem to focus on the PC being lame much more than championing the virtues of the Mac, and an increased amount over the US ones.

As for using British actors, I remember a study about the success of the old iMac commercials with Jeff Goldblum not going down well in the UK, apparently because British people are more likely to "sold" by a familiar accent, than an American one. I'm not sure if that's true, but who can say entirely.

Either way, the positive thing is that Apple UK is even advertising at all, so that's good news!

iJawn108
Jan 28, 2007, 11:19 PM
i like them actually. I love british sayings :p

ootd
Jan 28, 2007, 11:23 PM
As for using British actors, I remember a study about the success of the old iMac commercials with Jeff Goldblum not going down well in the UK, apparently because British people are more likely to "sold" by a familiar accent, than an American one. I'm not sure if that's true, but who can say entirely.

Identifiably American adverts (ie. ones with accents) tend not to go down very well in the UK -*I think people just dislike the fact that the company couldn't be bothered making making something specifically for the UK. So i'm sure these new ads will be a lot more popular in the UK than the US versions would have been.

Apple UK actually advertises quite a bit though - at least ipod ads run pretty frequently, but I guess its quite a while since they've advertised the mac itself!

Mitthrawnuruodo
Jan 29, 2007, 12:47 AM
He-he... I liked them... but then I am sort of an Anglophile... ;)

Father Jack
Jan 29, 2007, 12:55 AM
Pfft... Should have been Lou and Andy (http://en.wikipedia.org/wiki/Little_Britain).

Yes, Yes, Yes ........ Lou and Andy would be awesome :cool:

What about Father Jack Hackett and Father Dougal Maguire.
How cool would that be?



FJ

redAPPLE
Jan 29, 2007, 01:02 AM
If only Americans could speak like us...

what do you exactly mean? if only americans could speak english with a french accent?

anyway, i think those two have seen the u.s. ads. i believe they feel awkward redoing almost the same dialogue. or. the english are really like that.

displaced
Jan 29, 2007, 01:41 AM
What's all this talk about awkwardness?!

Of course, I'm a bit biased because I'm a huge Mitchell & Webb fan, but that's just how their double-act is. The slight stiltedness is part of the humour as far as I'm concerned.

Much funnier than the Barclaycard adverts with the two from Green Wing.

... and may I be the first on this thread to say...

That's Numberwang! (http://www.google.com/search?hl=en&safe=off&client=safari&rls=en&q=that%27s+numberwang&btnG=Search)

Kelmon
Jan 29, 2007, 02:17 AM
For any of you who might be wondering who these guys are, type "mitchell and webb" on the YouTube search bar, I'm sure you'll find some videos of theirs.

I still tend to hand this link out in these situations as a means to answer that perennial problem, what do you get a heroin addict for Christmas (http://www.youtube.com/watch?v=XK5la2g8ZrI)?

It's probably an acquired taste but I still like those bizarre sketches of Sir Digby Chicken Caesar (http://www.youtube.com/watch?v=QACSo5xk3dE)...

Just can't get that damned tune out of my head now.

tallyho
Jan 29, 2007, 02:19 AM
The characters here are more "real" than the original adverts - sorry, I just can't get past the American accents on the original ones!
However, it's a shame that they re-used some of the original dialogue. It's miles funnier when they're allowed to use words such as "japes" "high-jinks" "monkey-business" and "capers" - exactly what the Mark character in Peep Show would have said.
In fact it would have been better if they'd used the Peep Show format - you could have had Mark downloading porn on his PC and saying "It's not wrong if I don't pay for it...it's not wrong if I don't pay for it" over and over again, while Jeremy and Super-Hans are next door using Garageband to make one of their dance tracks. "This is outrageous...this is....contagious" Would be great!



That's numberwang!

Gosh
Jan 29, 2007, 02:26 AM
I'm so used to the American originals that these take a few goes to get used to.

PC seems like a guy with tongue-in-cheek sense of humour whilst Mac seems a bit prim!

Progress of a kind - at least the UK gets to know that there's somthing called a Mac and it's alternative to PC's.

I want 'Networking' that was my fav!:)

Markleshark
Jan 29, 2007, 02:50 AM
They are great. I loves me some David Mitchell.

calculus
Jan 29, 2007, 03:07 AM
The Pie Chart one is great. The choice of words is perfect!

mcmadhatter
Jan 29, 2007, 03:09 AM
Awesome, Mitchell and webb are so much better than the american ones!!


das ist numbervang

és:
Jan 29, 2007, 03:18 AM
I hate them. It is probably because I hate mitchell and Webb and all of the associated shows.

I think the other pair are by far the superiour.

serralves
Jan 29, 2007, 03:46 AM
Put me down as a lover not a hater. Shame that (tentacle aside) apple has to rewarm the same ads for a UK audience... also, if it's taken them this long to redo the ads for the UK, how much longer is it going to take for the movie store to arrive! :(

belovedmonster
Jan 29, 2007, 03:50 AM
For me they aren't as good, for the simple reason that there's now not enough difference between the two people. By having two people who are similar age, similar physical appearance and who are known as a double act it destroys the illusion that they are two radically different sorts of computers.

Despite being a Mac enthusiast and knowing exactly what the ads were about I find myself asking "well what is this advertising". Which I think is a flaw of the original adverts magnified by the new British versions... namely that the ads are all about PCs without really saying anything about Macs. At best you come to realise that whatever they are talking about as being a negative for PCs is something that Macs don't have. To put it into perspective I think the most effective US adverts are the ones where the Mac is the focus. The more the Mac guy talks the better of an advert it is, simply because its getting more of the Mac message across. When its all PC, PC, PC except for a line or two about "oh that's interesting" I don't see what message the average consumer is actually going to pick up.

mhuk01
Jan 29, 2007, 04:03 AM
so they have new commercials big deal...wheres leopard!!!

well it is a big deal, coz unlike u americans we seem to have a time delay of up to a year here! hopefully we should be getting tv shows on itunes soon, and if we're REALLY lucky maybe movies next year?!

hope you can see my point...

tallyho
Jan 29, 2007, 04:28 AM
Just realised - this is just like Chip and Pin (or Fish and Cushion) from their TV series! Bizarre.

usc2k
Jan 29, 2007, 04:48 AM
Maybe this means Spain will get its own adverts as well, rather than the dubbed version.

http://www.apple.com/es/getamac/ads/

unsaltedrhino
Jan 29, 2007, 04:49 AM
Bah what's all this negativity. They're brilliant and meant to be a bit awkward! That's just Mitchell & Webbs style.

FleurDuMal
Jan 29, 2007, 05:08 AM
Well, the signs are good that they're pushing this ad campaign more than Apple previously has done in the UK. The new ads are all over the Guardian website ( www.guardian.co.uk ). Hopefully this'll be the first big campaign for Macs (not iPods) since the original iMac in 2000.

Mookamoo
Jan 29, 2007, 05:10 AM
They do do some good stuff.

Peep show was excellent and their own stuff was OK

http://www.youtube.com/watch?v=FsNLbK8_rBY

Sold a bit IMO for a slice of the corporate apple in these ads...... just acting - nothing really new.

FleurDuMal
Jan 29, 2007, 05:12 AM
Bah what's all this negativity. They're brilliant and meant to be a bit awkward! That's just Mitchell & Webbs style.

It's very British. Which I think might be lost on some Americans. British comedy at the moment is very unpolished and 'awkward'. Hence they had to remake The Office for the US audience to remove some of the really cringe-worthy scenes (as well as replace the British actors with more attractive Americans).

miniConvert
Jan 29, 2007, 05:36 AM
I think these ads will work. Just what we need here in the UK to fuel growing interest in Macs.

brightlights
Jan 29, 2007, 05:53 AM
It's very British. Which I think might be lost on some Americans. British comedy at the moment is very unpolished and 'awkward'. Hence they had to remake The Office for the US audience to remove some of the really cringe-worthy scenes (as well as replace the British actors with more attractive Americans).

you clearly haven't seen the US office in quite some time. while this may have been true to begin with, the US version is now perfectly capable of standing up in its own right.

ootd
Jan 29, 2007, 06:06 AM
For me they aren't as good, for the simple reason that there's now not enough difference between the two people. By having two people who are similar age, similar physical appearance and who are known as a double act it destroys the illusion that they are two radically different sorts of computers.
Yeah, but you've got to remember that they're famous for playing characters that are total opposites - Mark (Mitchell - PC) the sexually repressed, WWII-obsessed, work-loving, middle-aged man in a 20-something's body; Jez (Robert - Mac) The sex-obsessed, drug-loving, work-shy wannabe-muzo...

Personally, I'm just waiting for Super Hans to turn up in one... :D ("Tell you what, that crack is really more-ish...")

acearchie
Jan 29, 2007, 06:09 AM
This is an ad I found in the times this morning!

Sorry about the quality but i can't upload it anywhere else!

hob
Jan 29, 2007, 06:13 AM
Most people I know that like Peep Show are definately the people Apple UK are going for. They either own a Mac, want to get one, or are doing the kind of work that could be done better on a Mac.

I can imagine it now, in my house... we all sit down to watch TV tonight and the restarting ad might come on. Or the spyware one. My two remaining PC housemates will have it hammered home !! :D

"Tell you what, that crack is really more-ish..."

That episode was the first time I've fallen off my seat laughing for over 10 years (and I'm only 20!)

atzeX
Jan 29, 2007, 06:23 AM
Here we have the originals talking German:

http://www.apple.com/de/getamac/ads/

gregorsamsa
Jan 29, 2007, 06:44 AM
I've never been a massive fan of these ads, but to me the UK ones seem better. The UK PC guy conveys something of the air of the general stuffiness of PCs very well.

IMO, one problem with the US ads is: The PC guy just seems...well, too amiable a dude compared to the smug Mac guy. As a personification of both formats, I don't think the US ads work as well.

Pac a Mac
Jan 29, 2007, 06:47 AM
No No No Apple...UK needs cynicism. This is all a bit Daphne in Fraser, as quaint as the English pub. Americana has to be american for Brits to accept it. Were the "Little Britain" cast fully booked? Cleese for PC at least. Last time I looked the roles should be reversed in UK. The trouble is that this comes across as young vs. old. The younger man is no way trendy in UK terms, just steaming full ahead to become the older guy. The appeal of these adverts to US is that they openly take the mick out of the establishment (M$) in the public domain. It is just not necessary in the UK, its not a shock tactic here it's a way of life.:)

jellomizer
Jan 29, 2007, 06:51 AM
so they have new commercials big deal...wheres leopard!!!

You do realize their advertising campaign is separate of their software development department. It is not like Apple is going hey everyone stop programming for a while we need to do a commercial. OK Bill the Software Architect I need you to direct, while Fred in QA will handle the lighting, and George who is the chief programmer should be on camera. While they are doing advertising the programmers are shooting away at the code. Apple said Vista will be released in spring so chances are it will be released in spring. Last year they did just Move rather seamlessly to a new Computer Architecture, While it seemed all rosy to us, I bet there was a lot of work this year or the previous year making sure the Intel version was up to snuff. Also Many of their own apps needed to be universal application.

funaifdd
Jan 29, 2007, 07:11 AM
I
Saying that, I have never come across 'hijinks' or 'cappers' before .... I doubt many people in Northern Ireland would get these. Are they more common in England perhaps?

You are joking aren't you?

I'm from Northern Ireland and I would be very surprised if no-one knew what those words meant.

Now if they had said "ejjit" that would have been a different thing...... :D

you clearly haven't seen the US office in quite some time. while this may have been true to begin with, the US version is now perfectly capable of standing up in its own right.

The US Office suffered at the start as it was attempting to essentially replicate the stories from the UK version

However, seasons 2 and 3 of the US Office are probably the funiest shows I've seen in a long time. The characters have developed into their own and frankly I prefer it to the UK one now

gregorsamsa
Jan 29, 2007, 07:15 AM
Apple said Vista will be released in spring so chances are it will be released in spring.

Vista? Apple already released Vista years ago. It's called Tiger! (LOL).

ootd
Jan 29, 2007, 07:39 AM
Now if they had said "ejjit" that would have been a different thing...... :D
Aw, come on - everyone knows what ejjit means!

Were the "Little Britain" cast fully booked?
Thank gawd theyd didn't use Little Britain - those guys seemed to forget how to be funny by series 3...

The problem, if there is one, with the ads, is that the basic concept is still quiet American - so it might jar a bit with British sensbilities...

MacBram
Jan 29, 2007, 07:44 AM
No No No Apple...UK needs cynicism. This is all a bit Daphne in Fraser, as quaint as the English pub. Americana has to be american for Brits to accept it. Were the "Little Britain" cast fully booked? Cleese for PC at least. Last time I looked the roles should be reversed in UK. The trouble is that this comes across as young vs. old. The younger man is no way trendy in UK terms, just steaming full ahead to become the older guy. The appeal of these adverts to US is that they openly take the mick out of the establishment (M$) in the public domain. It is just not necessary in the UK, its not a shock tactic here it's a way of life.:)

I agree. A complete role reversal might be a little more effective by appealing more to the distinctly British sense of humour. The Mac could be even more reluctant to look good, and actually try NOT to convince anyone, like his job interview clip linked earlier on in this thread.

For those that say the British are quintesentially sarcastic, I have to disagree. We are simply ironic. Sarcasm is related, but to me tends to be all in the tone of voice - anyone who says "yeah, right dude, whatever" in an ascerbic manner is being sarcastic. AS such, I think sarcasm is a very American trait. Good irony is usually self-effacing on the surface but the real intent takes a couple of days to register, and often goes completely over the head of its target.

FleurDuMal
Jan 29, 2007, 07:56 AM
It might have been a good idea if they'd also done another group of these adverts with two actresses. Just to add balance. This whole campaign has been very male dominated :o

Pac a Mac
Jan 29, 2007, 07:59 AM
Aw, come on - everyone knows what ejjit means!


Thank gawd theyd didn't use Little Britain - those guys seemed to forget how to be funny by series 3...

The problem, if there is one, with the ads, is that the basic concept is still quiet American - so it might jar a bit with British sensbilities...


Point conceded. Repetitive sketches = Apple Advertisments though :)

ootd
Jan 29, 2007, 08:11 AM
Point conceded. Repetitive sketches = Apple Advertisments though :)

Ah, good point - less vomiting and nudity though... :p

Pac a Mac
Jan 29, 2007, 08:16 AM
I'm from the UK and I would still prefer the US adverts over the new UK-specific ones. They don't capture the same spirit that the US ones do, and do feel a bit awkward.



They're just alternatives for 'mucking about', or being generally being silly.

Saying that, I have never come across 'hijinks' or 'cappers' before .... I doubt many people in Northern Ireland would get these. Are they more common in England perhaps?

Not unless you have swallowed a "Biggles" book. Maybe they are terms used in the home counties, sounds a bit Spitfires and ration cards to me - yea.. come to think about it that was the last time we had any Americans visit oop north.:)

Ah, good point - less vomiting and nudity though... :p

That's just a restriction imposed by american censorship. Perfectly OK on UK TV - as long as it is after the watershed 9 o'clock (in the morning!:D )

tallyho
Jan 29, 2007, 08:46 AM
Can't help feeling M&W have sold out a bit to American corporatism (even if I do like Apple Computers). But I've found the Chip and Pin / Fish and Cushion sketch on YouTube :D
http://youtube.com/watch?v=B80SyRmtbdI

Mookamoo
Jan 29, 2007, 08:49 AM
Not unless you have swallowed a "Biggles" book. Maybe they are terms used in the home counties, sounds a bit Spitfires and ration cards to me - yea.. come to think about it that was the last time we had any Americans visit oop north.:)

Northern ones would have better.

"eee by eckythump, need t' restart mee lad"

guzhogi
Jan 29, 2007, 09:08 AM
Sorry if this was asked already, but why does the UK need their own commercials? The UK & the USA SPEAK THE SAME LANGUAGE! I could see why they redid the Japanese ones, but the UK?

calculus
Jan 29, 2007, 09:20 AM
Sorry if this was asked already, but why does the UK need their own commercials? The UK & the USA SPEAK THE SAME LANGUAGE! I could see why they redid the Japanese ones, but the UK?

I think it's precisely because we don't speak the same language. There are many subtle variations - a quick watch of the UK 'pie chart' ad will demonstrate this. There are also differences in humour - these things are important. It's also nice to have the ads in versions that feature people we've heard of!

FleurDuMal
Jan 29, 2007, 09:31 AM
Sorry if this was asked already, but why does the UK need their own commercials? The UK & the USA SPEAK THE SAME LANGUAGE! I could see why they redid the Japanese ones, but the UK?

Just because we speak the same language, there are still quite large cultural differences between us two which warrant the advert to be remade. It's rather ignorant to think that adverts merely have to be in an understandable language in order to connect with their audience (although, that obviously helps :p ).

Remaking the ads with Mitchell & Webb will mean the ads get a lot more attention here than if they'd stuck to the two US actors. Firstly, because apart from people who watch the Daily Show on Youtube or More4 (which does not have a large audience) and have seen Long's movies will have an immediate interest. Plus a UK audience doesn't react to having adverts which are just obviously imported from abroad.

Dagless
Jan 29, 2007, 09:33 AM
Yes, Yes, Yes ........ Lou and Andy would be awesome :cool:

What about Father Jack Hackett and Father Dougal Maguire.
How cool would that be?



FJ

I laughed! haha. Brilliant idea. Slowly watching through Father Ted again and it's quite possibly the best show ever.

Dagless
Jan 29, 2007, 09:41 AM
Just had a thought - Vic n Bob.

http://youtube.com/watch?v=towd9vZWDJg
Perhaps a little too surreal though...

Mitthrawnuruodo
Jan 29, 2007, 09:43 AM
Just had a thought - Vic n Bob.

http://youtube.com/watch?v=towd9vZWDJg
Perhaps a little too surreal though...Nah... that would be funny, but whou should be Mac... Vic Reeves...? I think Bob Mortimer would be a better PC...

guzhogi
Jan 29, 2007, 09:44 AM
Just because we speak the same language, there are still quite large cultural differences between us two which warrant the advert to be remade. It's rather ignorant to think that adverts merely have to be in an understandable language in order to connect with their audience (although, that obviously helps :p ).

Remaking the ads with Mitchell & Webb will mean the ads get a lot more attention here than if they'd stuck to the two US actors. Firstly, because apart from people who watch the Daily Show on Youtube or More4 (which does not have a large audience) and have seen Long's movies will have an immediate interest. Plus a UK audience doesn't react to having adverts which are just obviously imported from abroad.

Oh, OK. Since I've never been to the UK, I don't know how different their culture is. I try not to understand all the differences b/c I know I'll just get confused. Me -> :confused: Nothing against UK culture, it's just that there's so many differences to keep track of!

Just thought of something: it would be interesting to see if Apple remade the commercials for kids. Maybe Spongebob & Squidworth (or whatever his name is)? Start them young!

dalvin200
Jan 29, 2007, 09:45 AM
Aw, come on - everyone knows what ejjit means!




i don't ..

*looks like the thickest person in class*

EDIT:
I tried to be clever and look it up on the web (http://www.urbandictionary.com/define.php?term=eejity+ejjit) .. but I still don't get it..

*i must be the thickest person in class now*

FleurDuMal
Jan 29, 2007, 10:11 AM
Perhaps they should have got Ant and Dec to do them?

"Hi. I'm a Mac"

"And I'm an annoying Geordie git..."

and so forth...

EdRossignol
Jan 29, 2007, 10:15 AM
what do you exactly mean? if only americans could speak english with a french accent?


if only americans could speak english with a french accent????
I am a British National, From Good old Suffolk lol... Farmer land... I live in france, but study in UK!!

Sorry just had to clear that up

bilbo--baggins
Jan 29, 2007, 10:16 AM
I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.

ATG
Jan 29, 2007, 10:38 AM
I agree that they would have done better to change the content a bit more to more fit in with our culture and national sense of humor (lol). However, I think I prefer these ones to the US versions. Maybe it's just the more familiar accent.

OwlsAndApples
Jan 29, 2007, 10:55 AM
I agree that they would have done better to change the content a bit more to more fit in with our culture and national sense of humor (lol). However, I think I prefer these ones to the US versions. Maybe it's just the more familiar accent.

I agree, even if the script's the same I like these more. Though you do say 'fit in with our culture and national sense of humor', but why have you spelt 'humour' the American way?! :rolleyes: :p

Great choice, I would have cried if it had been the Little Britain cast. I wonder how good Richard Hammond as Mac and Jeremy Clarkson as PC would have been? :D

OllyW
Jan 29, 2007, 11:09 AM
i don't ..

*looks like the thickest person in class*

EDIT:
I tried to be clever and look it up on the web (http://www.urbandictionary.com/define.php?term=eejity+ejjit) .. but I still don't get it..

*i must be the thickest person in class now*


Yes, you are an eejit (http://www.urbandictionary.com/define.php?term=eejit) ;) :) :D

Gosh
Jan 29, 2007, 11:13 AM
This is an ad I found in the times this morning!

Sorry about the quality but i can't upload it anywhere else!

That pretty much sums it up (the add wording not the quality)!

iMikeT
Jan 29, 2007, 11:15 AM
Not as funny as the Japanese versions but I love the accent!

ootd
Jan 29, 2007, 11:39 AM
In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.

Um, I don't really agree with that - most UK folk don't watch a massive amount of American TV - maybe some of the major imports on Channel 4, but apart from that most brits are used to watching british TV!

American adverts only tend to work well over here when they are not identifiably American - so like the ipod commercials are fine, but the get a mac ones would have just pissed people off.

Personally, I reckon apple should be hiring Jade Goody as PC - that'd drive the Mac sales no end...:D

Mookamoo
Jan 29, 2007, 11:43 AM
I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.

Agreed.

Perfectly summed up by the word 'Dull'.

FleurDuMal
Jan 29, 2007, 11:58 AM
I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.

But the next time you watch TV, look out for the number of adverts which are American (or at least identifiably American). You'll find there are next to none.

Anyway, there isn't actually that much US TV in the UK. Apart from the imported dramas and comedies on Channel 4 and Five, most television is actually home-grown. In fact, British TV has been remarkably successful in exporting TV formats abroad recently. All this Pop Idol/X-Factor nonsense comes from British production. As does Who Wants To Be A Millionaire, Weakest Link, and many other game shows. I think that Big Brother might be British as well (but something tells me it might be Dutch :confused: ). I'm sure there are many I've missed out.

Xeem
Jan 29, 2007, 12:10 PM
I just watched all of the UK ads, and I definitely preferred the American ones. I didn't mind any of the UK ads, but I didn't think that the PC was very good (or at least, wasn't very good compared with John Hodgeman).

Chrismcfall
Jan 29, 2007, 12:16 PM
I like it! Mitchell & Webb are ace, I went to see them live. I was quite far forward. Got "Big Talk" to come to my row, too shy to ask a question though! Sir Digby Chicken Caesar & Ginger ran down my row as well! Like the adverts as well, hopefully we'll see them on tv. I rarely see apple ads on UK tv. We got quite a lot of "The Intel Chip" adverts though.

Blue Velvet
Jan 29, 2007, 12:37 PM
I like them. Far less annoying than the American ones and far subtler... very well pitched to this market. Have just watched them on Apple's website after seeing an embedded one on The Guardian's site.

Just goes to show that certain elements of humour don't travel; why else do you think The Office had to be remade for an American audience?

But whatever you think of them, as someone else has already stated, it's a huge novelty just to see an Apple campaign for Macs running across television, web and press all at the same time. Usually Apple advertise on press and billboards over here... so whatever you think of them, it's all good and it raises awareness, hopefully leading to Apple making more of an impact over here.

Forever
Jan 29, 2007, 12:48 PM
I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.

I would tend to disagree with. Yes there is a lot of American TV shows in the UK (and on the whole they tend to be better excluding comedy) but most of the ads in the UK are UK specific. I can only think of a couple of ads infact that are american. And stuff like Sillit Bang (lol) is just a piss take.


Anyway i love the UK ads, im a massive Mitchell and Webb fan.

2nd Numberwang!!!!

Machead III
Jan 29, 2007, 01:12 PM
Holy ****! Mitchell and Web!

Yay Peep Show!

acircularmotive
Jan 29, 2007, 01:17 PM
That's wangernum ! :cool:

Gosh
Jan 29, 2007, 01:22 PM
Just thought it really strange that the associated newspaper adverts didn't have the famous (iPod familair) :apple: logo?

Project
Jan 29, 2007, 01:26 PM
Did anybody catch the double page spreads in the UK press today? Saw one in the London Paper on the tube home this evening. Very impressed. I have *never* saw a Mac advert in the UK in my life, so to see 2 pages taken out of the paper was a sight to behold lol.

The press ads were very good IMO. They had a tagline that went something along the lines of "there is more than one choice when buying a computer".

whistlerpro
Jan 29, 2007, 01:41 PM
well it is a big deal, coz unlike u americans we seem to have a time delay of up to a year here! hopefully we should be getting tv shows on itunes soon, and if we're REALLY lucky maybe movies next year?!

hope you can see my point...

You are far more likely to get a movie store in the UK before any sort of TV store, the TV world is far more complicated here - i.e. Channel 4 make none of their programmes, the BBC can't really sell their programmes, and ITV is losing viewers so fast it would be afraid to sell on iTunes. Not to mention SKY already fancies itself as a competitor to Apple.

Blue Velvet
Jan 29, 2007, 01:46 PM
...the BBC can't really sell their programmes...


Of course they can. You can buy DVD box sets of many BBC productions. There's nothing in their charter that prevents it from selling their programmes... What's more, BBC overseas sales represent a vital income stream to the organisation, particularly documentaries.

But what is tying all this up is rights, distribution and otherwise.

Jaffa Cake
Jan 29, 2007, 01:51 PM
I quite liked them, actually. Certainly they're a million miles better than what we've had over here in the past, which were basically reheated versions of the US ads – Jeff Goldblum or a basketball player using a PowerBook aren't really the sort of things that are going to engage a UK audience.

Using a couple of British comedians who are at just the right point of being recognisable but not over-exposed, and running a blanket campaign across TV, print and poster sites is certainly going to get Apple noticed in the UK, which surely can't be a bad thing.

steve_hill4
Jan 29, 2007, 02:24 PM
They should try and get Super Hans into it somehow, (clip from my favourite episode):

http://www.youtube.com/watch?v=LRy5llIFQ08

Warning of strong language.

Later in same episode:

Mark: The pub. What are you calling it.
Jeremy: No problem there. I mean, we're deadlocked on that and a few other things. But you know, I am definitely not co-managing a pub called "Free The Paedos".
:D

FleurDuMal
Jan 29, 2007, 02:33 PM
That's Numberwang folks! (http://youtube.com/watch?v=5BGEALhrb38)

Clive At Five
Jan 29, 2007, 02:59 PM
Wow... I disagree with the fellow who said the UK PC-guy sucked. As much as I love John Hodgeman, I think the sort of blind, peppy arrogance that the UK PC-guy emits is wonderful! It perfectly portrays the PC manufacturer's attitude and marketing stratedgy.

Very funny.

-Clive

tshakey
Jan 29, 2007, 03:13 PM
can't wait to see these on tv at home!!

TheNightPhoenix
Jan 29, 2007, 03:24 PM
We almost had a car crash on the way home tonight.
My girl friend was driving and we passed a bus stop with a Mitchell and iWebb Apple ad.
She just stared at it and dropped her jaw turned to me and said "Peep show are doing Apple adverts?" by the time she said this we were passing about 2cm away from the parked cars.

I blame Apple for my High blood pressure.

Jaffa Cake
Jan 29, 2007, 03:26 PM
Can't help feeling M&W have sold out a bit to American corporatism (even if I do like Apple Computers).They've both done loads of ads before – neither of them is exactly venturing into unchartered territory. ;)

FireArse
Jan 29, 2007, 03:39 PM
Hey all,

I instantly saw the Apple campaign earlier this morning at Euston Station - and thought 'Oh God'.

Having seen the video's at work (nice IT policiy at work) I think they're great, not quite as good as the US versions, but cool. My main gripe is that they're focusing the Mac within the home market.

Windows for work, Mac for play at home. What about the XServe? OS X can be very much office related. I work within the RnD of a major transport organisation and I'm hinting at getting a mac or two to 'play' around with at work. Once I build enough projects around the Mac, I entice more into the platform. Dont get me wrong, OS X is gorgeous, but it can be for work and fun. I sure as hell do both on this thing :)

F

tshakey
Jan 29, 2007, 03:44 PM
I instantly saw the Apple campaign earlier this morning at Euston Station - and thought 'Oh God'.
F

is that in a gud way or a bad way? :rolleyes:

Jaffa Cake
Jan 29, 2007, 03:47 PM
My main gripe is that they're focusing the Mac within the home market.An ad campaign like this is naturally going to be targeted more towards home users. If you think of all the people who are, say, going to pass the ads in the Tube stations – how many of those people are decision makers who are able to buy computers for their firm, or at least influence the decision? However, the majority of people who see the ads are going to be people who have at least some say in the purchase of a home computer – and they're going to want a user friendly home machine that does cool stuff with their photos and music and stuff. They're not in the market for an XServe.

Get them and their kids hooked, and bit by bit people are going to get more comfortable with Macs. Once people become more accepting of them, then that may well help them make inroads into the workplace.

bob t'carpenter
Jan 29, 2007, 03:47 PM
I was a bi surprised, seeing the ads in the paper today. As if Apple are throwing in the towel a bit. We'll give up on office ware and just go for entertainment. Explains a lot why there is nothing on the iPhone to tempt business use.

Gosh
Jan 29, 2007, 05:02 PM
Better if the advert declared: home and school - guaranteed to open the parental wallets!

"Creative" would perhaps have sounded less pre-school than fun!

The ad does declare "..... computers should be human and intuitive so, well, that's what I am. I'm a Mac." That bit is just the right message!

Eraserhead
Jan 29, 2007, 05:49 PM
Seen them in the Metro and Guardian and on a bus stop in Leamington, the most Mac ad's I've ever seen.

k2k koos
Jan 29, 2007, 06:28 PM
Eventhough they are for the most repeats of the US versions, remember that these may be aired on TV, and for that audience these adds are new. They may just help get Apple the increasing market share it is enjoying in the US.
Waiting for dutch , german, scandinavian and god knows which other language versions, to do the same just there, conquer the world, a country at a time. :-)

pizzacake
Jan 29, 2007, 06:30 PM
I'm English and live in the UK, and I thought these ads were dull. They're more of the same but without the charmisma.

In England we're so used to seeing American TV that the original ads work fine here - and are better than these new regional ones.

Agreed.

Perfectly summed up by the word 'Dull'.

One Brit's perspective: I much prefer the American ads but then again accents don't bother me, we've got plenty of regional variation in the UK, we don't all speak queen's english. Check out the famous Glaswegian philosopher Rab C Nesbitt for example http://youtube.com/watch?v=_e46si87neA :D

charkshark
Jan 29, 2007, 11:43 PM
One Brit's perspective: I much prefer the American ads but then again accents don't bother me, we've got plenty of regional variation in the UK, we don't all speak queen's english. Check out the famous Glaswegian philosopher Rab C Nesbitt for example http://youtube.com/watch?v=_e46si87neA :D

Even though I am not British......They are quite humorous and do reflect quite well (from what I know) Britains typical sense of humour. I quite enjoyed them!

theadz01
Jan 30, 2007, 04:58 AM
I like them, I think Mitchell and Webb are a good choice.

My only worry is that I feel 'Mac' comes across as smug and 'PC' gets the star role in a mac advert :confused:

displaced
Jan 30, 2007, 05:07 AM
I like them, I think Mitchell and Webb are a good choice.

My only worry is that I feel 'Mac' comes across as smug and 'PC' gets the star role in a mac advert :confused:

I think it's deliberate (in both the US and UK adverts) that the PC is the star. The ad's aimed at people who have used PCs and who have experienced their foibles. It's actually the PC which viewers are meant to relate to. The 'Mac' is there simply to point out that using a computer needn't be like that.

As Mac users, we'd like to see the Mac receive the star treatment. But that would be preaching to the choir. The PC world has proved over and over again that that it doesn't really care how nice the Mac is, so the adverts don't flog that particular dead horse. Rather, they focus on the PC experience and, along the way, draw parallels with the Mac experience.

Jaffa Cake
Jan 30, 2007, 06:18 AM
Hull's temporary bus station is plastered in the posters. I got a little more excited than was really necessary as I made my way into work this morning. :o :p

sreedy
Jan 30, 2007, 06:50 AM
Hull's temporary bus station is plastered in the posters. I got a little more excited than was really necessary as I made my way into work this morning. :o :p

My bus stop in Bristol had a the poster too! I drove past it so couldn't read it all but the PC was holding a sign saying something about Pie Charts.

displaced
Jan 30, 2007, 06:51 AM
Hull's temporary bus station is plastered in the posters. I got a little more excited than was really necessary as I made my way into work this morning. :o :p

Same here :) Overnight, all the bus shelters on my route into work had their ads for some crappy film replaced with M&W Apple ads. It's probably the first time I've seen a Mac advert on billboards.

I wonder if they'll do the same as they did with the iPod - buy all the advertising space in a the tube station (Oxford Circus I think it was) and cluster-bomb the place with ads - literally redecorating the place.

Now that would be a sight :)

GavinT
Jan 30, 2007, 07:10 AM
I quite like them, and the one with the Pie Chart works well for the UK audience (the others are just equals of the equivalent US ad) with lots of suitable old-fashioned (read, not cool) English language.

Mind you, had a quick peep at the Japan site, and noticed that they've introduced some further Japanese ones. Their Security one (" セキュリティ ") is quite good :)

Jaffa Cake
Jan 30, 2007, 07:10 AM
It's probably the first time I've seen a Mac advert on billboards.I've seen an iPod poster or two when I've been in London or Manchester, but I can't recall ever seeing any of their products advertised on adshels here in Hull – not even for the mighty ubiquitous iPod. It is a little strange seeing them, to be honest.

displaced
Jan 30, 2007, 07:27 AM
I've seen an iPod poster or two when I've been in London or Manchester, but I can't recall ever seeing any of their products advertised on adshels here in Hull – not even for the mighty ubiquitous iPod. It is a little strange seeing them, to be honest.

Hehe :) iPod ads are pretty ubiquitous round these parts. It was very odd seeing them to begin with (2003/4-ish) since they were the first public Apple ads I'd ever seen. The *oooh, grin!* factor of seeing the iPod ads has worn off a bit, but seeing a Mac ad has brought it back :)

hollerz
Jan 30, 2007, 07:28 AM
I like these more than the US ads, probably bias though, since I love Peep Show :D

Much Ado
Jan 30, 2007, 10:07 AM
These are well put together, mainly because if you tried to show the US versions of the ads here in the UK you'd get a mixed reception. I.e.- Why should i listen to the fat man and the guy who looks like he's slept in his clothes?

We're cynical, us Brits.

Sure, there isn't the same sort of 'chemistry' (do i mean that?) between the Mac and the PC, but it's Mitchell and Web. Being Mitchell and Webb. That in itself is part of the joke.

These have potential to at least be talked about, which is the whole point of this marketing campaign.

MA.

Zegna
Jan 30, 2007, 02:45 PM
And did any of you guys see the Wayfarer that Mitchell uses in 'Trust Mac'?

It's a nice touch I think. :)

akidd
Jan 30, 2007, 03:48 PM
They are the perfect pair for the job, but their humor is an acquired taste even for the average brit.

Watching these I am never sure if its a parody and they're taking the mick or its the real thing. I think apple are just putting on more familiar faces that some people already associate with funny.

The adds also add a tad more sarcastic humour I think.

OnBaDuK

No where as good as the original US ads. I don't know why we needed new UK verisons. The US cast is far better.

I got this from an US freind when I mentioned the ads:
the pc guy is actually a published author and comedian, which is why he is so much more charming than apple guy. He does book readings here there and everywhere. he's also been pn america's coolest, hippest radio documentary series this american life which you can hear on itunes podcasts or go the website www.thisamericanlife.org
http://en.wikipedia.org/wiki/The_Areas_of_My_Expertise

Apple reconsider.

dazzer21
Jan 31, 2007, 06:31 AM
Are these ads being shown on TV yet? If not, when do they start?

xUKHCx
Jan 31, 2007, 07:00 AM
No where as good as the original US ads. I don't know why we needed new UK verisons. The US cast is far better.

I got this from an US freind when I mentioned the ads:
the pc guy is actually a published author and comedian, which is why he is so much more charming than apple guy. He does book readings here there and everywhere. he's also been pn america's coolest, hippest radio documentary series this american life which you can hear on itunes podcasts or go the website www.thisamericanlife.org
http://en.wikipedia.org/wiki/The_Areas_of_My_Expertise

Apple reconsider.

The PC guy in the UK ads is a well established comedian, he has also done many of the things the american PC guy has done.

http://en.wikipedia.org/wiki/David_Mitchell_(actor)

Pyrix
Jan 31, 2007, 05:32 PM
Are these ads being shown on TV yet? If not, when do they start?

Unfortunately it doesn't look like they are, at least according to Mitchell and Webb

http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=60478849&blogID=223358795&MyToken=9ed069f4-d35e-46de-a4e5-39ce4815572e

"It can't have escaped anyone's notice (mainly because the ads are all over MySpace) that Robert and David are Mac and PC in a new internet-only Apple Mac campaign.

Guess that explains the large amount of press and bus-stop coverage!

bailout
Feb 19, 2007, 03:30 PM
I went to the cinema last week and, though I have been a total Mac addict since 1991, when I bought a Mac Classic, I positively cringed with embarrassment at the PC / Mac ad, which was met, by the way, with stony silence by the packed auditorium (we went to see Charottes Web!)

Surely the way to do it would be to show a Mac desktop on the huge cinema screen and demonstrate just how cool the OS is - eg moving files around, using Spotlight, showing off the coolness of the Dock, demonstrating Office, Safari, iLife (don't bother with iWork!). You could have a background commentary such as "now how do I set up my printers" or "let's set up an Airport network" or "now, where did I put that file?" or "now, how do I move this file to ...?" etc.

In short, Apple should be using the massive amount of money they must be spending on these smug, puerile ads to show off the sheer beauty of the Mac OS rather than put forward rather spurious claims about the relative stability / coolness / speed / efficiency of PCs as opposed to Macs, which any PC user could shoot down in flames.