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MacRumors
Feb 25, 2007, 07:58 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Apple aired their teaser ad for the Apple iPhone during the Oscars tonight.

http://images.macrumors.com/article/2007/02/25/lucyhello_300.png

The advertisement started with a collection of scenes from television and film with actors saying "Hello" on a telephone. The scenes played in rapid succession, and the iPhone appears on the screen. Then a black screen with the words:
Hello
then,
Coming in June
and finally an Apple logo. Quicktime movie to be posted shortly.



xfiftyfour
Feb 25, 2007, 08:00 PM
I missed the tv airing.. can't wait to see the quicktime of it..

LimeiBook86
Feb 25, 2007, 08:00 PM
I missed the tv airing.. can't wait to see the quicktime of it..

Should be uploaded shortly ;)

carve
Feb 25, 2007, 08:00 PM
That was awesome!

Multimedia
Feb 25, 2007, 08:01 PM
Somebody please post the High Def Version with a link from an EyeTV 500 or Digital Hybrid recording not 250 nor analog please.

Peel
Feb 25, 2007, 08:01 PM
I thought it was a great commercial. Very classy, and a perfect fit for the Oscars, with all the references to classic movies and TV.

MattyMac
Feb 25, 2007, 08:01 PM
it was very cool...I was watching it with my gf and was like...is this it??

it was!!!!

very cool and appley original:apple:


Hello

d_and_n5000
Feb 25, 2007, 08:02 PM
Mmm, cool cool, cool cool. Very interesting.

twoodcc
Feb 25, 2007, 08:02 PM
I missed the tv airing.. can't wait to see the quicktime of it..

me too! looking forward to seeing it :) :apple:

xfiftyfour
Feb 25, 2007, 08:03 PM
Somebody please post the High Def Version with a link from an EyeTV 500 or Digital Hybrid recording not 250 nor analog please.

lol - long list of demands.

i just wanna see it!

TheBobcat
Feb 25, 2007, 08:04 PM
I can't wait for someone to like break apart the ad to get the new hidden features of iPhone.

Koodauw
Feb 25, 2007, 08:04 PM
Somebody please post the High Def Version with a link from an EyeTV 500 or Digital Hybrid recording not 250 nor analog please.

Rather demanding aren't we?

LimeiBook86
Feb 25, 2007, 08:06 PM
Rather demanding aren't we?

Yeah haha, I was lucky to catch it on the TiVo :p :D

mrrory
Feb 25, 2007, 08:06 PM
I WANT AN iPHONE NOW!

macfan881
Feb 25, 2007, 08:06 PM
yes perfect oscar tie in Great job :apple:

arn
Feb 25, 2007, 08:07 PM
quicktime:

http://images.macrumors.com/article/iphoneteaser.html

twoodcc
Feb 25, 2007, 08:07 PM
I WANT AN iPHONE NOW!

me too :p :apple:

Multimedia
Feb 25, 2007, 08:07 PM
Rather demanding aren't we?I used the word PLEASE. Is that demading?

Here's the MacRumors Link to Arn's QT Movie. (http://images.macrumors.com/article/iphoneteaser.html)

Thank you Arn. Nice and efficient. 2.33MB @ 643 kbps 320x240

Did anyone record with HD that could post a 2300 kbps handbrake encode in 624 x 352 widescreen please? This is not a demand. It is only a request. I don't get ABC TV.

jsw
Feb 25, 2007, 08:07 PM
I can't wait for someone to like break apart the ad to get the new hidden features of iPhone.
I noticed that it seems to have a magnetic side, which I assume is for an Apple Remote.

I also noticed that it smelled slightly of strawberries.

I think I'm recording this, but don't have the tech to snip apart the stream, as it's being done vie Firewire from my cable box.

Koodauw
Feb 25, 2007, 08:07 PM
Yeah haha, I was lucky to catch it on the TiVo :p :D

Well if you can post it in any format I would be appreciative. :)

edit: Thanks Arn!

LimeiBook86
Feb 25, 2007, 08:09 PM
Well if you can post it in any format I would be appreciative. :)

That was fast, now it's loaded up. Yay arn :D

xfiftyfour
Feb 25, 2007, 08:09 PM
I WANT AN iPHONE NOW!

take a number. :p

GoCubsGo
Feb 25, 2007, 08:10 PM
It was a decent commercial and it was nice to see it within the first 30 minutes.
On a side note, BofA is rubbing it in our faces that they're all about opportunity, code for "you can have a credit card if you don't have a social security number."

runninmac
Feb 25, 2007, 08:10 PM
kick ass job apple! very unique approach!

NightStorm
Feb 25, 2007, 08:11 PM
Lots of different movies shown... quite a few from Universal. Could there be a hidden meaning (i.e. Universal in the iTunes Store soon)? :eek:

bearbo
Feb 25, 2007, 08:11 PM
i can only see the quicktime icon, but not playing :confused:

edit: ah.. okay, got it :D very cool ... perhaps make all the hello just a bit shorter?

Chaszmyr
Feb 25, 2007, 08:12 PM
i can only see the quicktime icon, but not playing :confused:

Just have to wait for it to load. Server is busy, it might take a minute or two.

xfiftyfour
Feb 25, 2007, 08:12 PM
I think that was a great commercial, considering the slot.

It's also interesting to see they're definitely taking a different approach than they have with iPods and the like. Much more of a grown-up appeal - already treating it like an icon too, it seems.

brandon6684
Feb 25, 2007, 08:12 PM
quicktime:

http://images.macrumors.com/article/iphoneteaser.html

Down already?

xfiftyfour
Feb 25, 2007, 08:13 PM
Down already?

No, just slow. :p Damn Apple fans.

tjcampbell
Feb 25, 2007, 08:14 PM
It's just a commercial.

brandon6684
Feb 25, 2007, 08:14 PM
No, just slow. :p Damn Apple fans.

Just took a few refreshes, they must have made a change or something.

Aperture
Feb 25, 2007, 08:15 PM
YouTube Link - Full Ad (http://www.youtube.com/watch?v=TBoG1qbzeog)

Alex3231
Feb 25, 2007, 08:15 PM
And then it ends with Mr. Incredible from Disney-Pixar's collaboration "The Incredibles"....so It's going to be incredible I assume

iBaller
Feb 25, 2007, 08:17 PM
can someone post a mirror? All I see is a quicktime icon with a question mark.

Multimedia
Feb 25, 2007, 08:17 PM
YouTube Link - Full Ad (http://www.youtube.com/watch?v=TBoG1qbzeog)

Nope.

Peace
Feb 25, 2007, 08:18 PM
Here's an mp4 video :

http://homepage.mac.com/cmcdan/iMovieTheater44.html

QCassidy352
Feb 25, 2007, 08:19 PM
I love it! :)

capone2
Feb 25, 2007, 08:19 PM
reminiscent of the :apple: think different campaign...:apple:

devilot
Feb 25, 2007, 08:19 PM
This ad really appeals to me. :o I'm a bit of a sucker for old films though. Hee.

LimeiBook86
Feb 25, 2007, 08:20 PM
Here's a mirror of the QuickTime link at PutFile.com I found. Just incase the other wasn't loading for you. :)

http://putstuff.putfile.com/52263/7808228

xfiftyfour
Feb 25, 2007, 08:20 PM
Here's an mp4 video :

http://homepage.mac.com/cmcdan/iMovieTheater44.html

that cut off the beginning. :mad: :p

Peace
Feb 25, 2007, 08:22 PM
that cut off the beginning. :mad: :p

I know but it came as such a surprise!! Damn it was fast.

scu
Feb 25, 2007, 08:22 PM
Here's an mp4 video :

http://homepage.mac.com/cmcdan/iMovieTheater44.html

thank you

The only bad news is that it looks like we have to wait until June.

The good news is that they have not made enough to keep up with demand if they released it a month early.:D

cbrantly
Feb 25, 2007, 08:24 PM
iPhoneNation.com has the video here:

http://www.iphonenation.com/content/view/48/32/

Zwhaler
Feb 25, 2007, 08:24 PM
Haha I love the Big Lebowski, great ad. Too bad I can't have it :p

iShak
Feb 25, 2007, 08:24 PM
.... after that many 'hello's' i would have expected the ad to end with a 'moto' had i not known that its an iphone ad before hand ..

anyway .. its ok.

CJD2112
Feb 25, 2007, 08:25 PM
lol youtube pulled it already? :confused: wow, that was quick.

BengalDuck
Feb 25, 2007, 08:26 PM
I was actually watching the Oscars just for that and I missed it. Thanks for all the links and mirrors fellow MRers.

trevorlsciact
Feb 25, 2007, 08:27 PM
i bet this was supposed to air during the superbowl.

Xyl
Feb 25, 2007, 08:27 PM
I think iphonenation.com has already become unresponsive. :eek:

swingerofbirch
Feb 25, 2007, 08:28 PM
I liked it. My first thought when seeing it though was how sterile the iPhone looked compared to the way phones were romanticized in the previous montage. There is something sexy about the shape of a typical corded phone when held and the way it connects people. I also noticed no mention of the name iPhone! It's a longshot but I hope they think of another name.......

AppleIntelRock
Feb 25, 2007, 08:28 PM
i for one, thought it to be horrid

Aperture
Feb 25, 2007, 08:29 PM
Here is another .mov mirror of the WHOLE ad. (Until my YouTube link becomes active)

LINK (http://kevinschaefer.net/iphone.mov)

Multimedia
Feb 25, 2007, 08:29 PM
Here's an mp4 video :

http://homepage.mac.com/cmcdan/iMovieTheater44.html

Execllent encode but you chopped off Phone, Lucy, Gleason, Bogey and most of Brando Shots at the beginning. :(

4.5 Shots MISSING on a PERFECT HIGH DEFINITION ENCODE. What a freaking BUMMER! :mad:

xfiftyfour
Feb 25, 2007, 08:29 PM
i for one, thought it to be horrid

for one indeed.

200paul
Feb 25, 2007, 08:29 PM
Anybody notice how "Apple" like the opening interview montage was? It even had the tradmark light-but-quirky music.

freiheit
Feb 25, 2007, 08:29 PM
Did anyone see the word "iPhone" anywhere in that ad? Are they changing its name to "Hello"? That's all I saw.

xfiftyfour
Feb 25, 2007, 08:30 PM
Execllent encode but you chopped off Lucy at the beginning. :(

Yeah I already yelled at him for that. :p

Rocketman
Feb 25, 2007, 08:30 PM
Mac Plus: Hello

iPhone: Hello

Rocketman

adrianblaine
Feb 25, 2007, 08:30 PM
i bet this was supposed to air during the superbowl.

It is clearly meant for the oscars. Every reference in the commercial was from a recognizable movie. It would have been a weird choice for the super bowl...

brendanryder
Feb 25, 2007, 08:30 PM
ya the only one that works is this one (http://homepage.mac.com/cmcdan/iMovieTheater44.html)
the Youtube (http://www.youtube.com/browse?&session=gAJ9cQEoVQxlcnJvcl9maWVsZHNxAmNfX2J1aWx0aW5fXwpzZXQKcQNdhVJxBFUGZXJyb3JzcQVdcQZVllRoZSB2aWRl byB5b3UgaGF2ZSByZXF1ZXN0ZWQgaXMgbm90IGF2YWlsYWJsZS4KCklmIHlvdSBoYXZlIHJlY2VudGx5IHVwbG9hZGVkIHRoaXMg dmlkZW8sIHlvdSBtYXkgbmVlZCB0byB3YWl0IGEgZmV3IG1pbnV0ZXMgZm9yIHRoZSB2aWRlbyB0byBwcm9jZXNzLnEHYVUIbWVz c2FnZXNxCF1xCXUu) does not work

lazyrighteye
Feb 25, 2007, 08:30 PM
It's also interesting to see they're definitely taking a different approach than they have with iPods and the like. Much more of a grown-up appeal - already treating it like an icon too, it seems.

Yeah. Interesting, given all the endless Cisco v. Apple crap, no mention of the 'iPhone' name. Take that, Cisco.

Nice spot. Really had my attention and I was pleasantly surprised when the iPhone showed it's face. Skip the name & go straight to icon. Typical Apple.

Also, does this now end the 'iPhone in May' chatter?
No?
Dag...

Aperture
Feb 25, 2007, 08:31 PM
ya the only one that works is this one (http://homepage.mac.com/cmcdan/iMovieTheater44.html)
the Youtube (http://www.youtube.com/browse?&session=gAJ9cQEoVQxlcnJvcl9maWVsZHNxAmNfX2J1aWx0aW5fXwpzZXQKcQNdhVJxBFUGZXJyb3JzcQVdcQZVllRoZSB2aWRl byB5b3UgaGF2ZSByZXF1ZXN0ZWQgaXMgbm90IGF2YWlsYWJsZS4KCklmIHlvdSBoYXZlIHJlY2VudGx5IHVwbG9hZGVkIHRoaXMg dmlkZW8sIHlvdSBtYXkgbmVlZCB0byB3YWl0IGEgZmV3IG1pbnV0ZXMgZm9yIHRoZSB2aWRlbyB0byBwcm9jZXNzLnEHYVUIbWVz c2FnZXNxCF1xCXUu) does not work

And This One. (http://kevinschaefer.net/iphone.mov)

I'm waiting on my YouTube one to activate!

WICKEDfour
Feb 25, 2007, 08:31 PM
Tread lightly!
http://web.mac.com/kohlmannj/iPhoneTeaserAd.mov (~18 MB)

Sandfleaz
Feb 25, 2007, 08:32 PM
Thanks for the link.
Decent Ad, served it's purpose as a teaser.

Peace
Feb 25, 2007, 08:32 PM
Execllent encode but you chopped off Lucy at the beginning. :(

I know Multimedia but I was caught off guard for a second.Appologies..


It's still up though :p
http://homepage.mac.com/cmcdan/iMovieTheater44.html

iShak
Feb 25, 2007, 08:32 PM
the is not that horid to be honest .. its just .... really .. nothing special ..
the only good thing is that it fits nicely with the movie/oscars theme ..thats all.

if you talk of innovation ... well .. ipod/itunes ads are what i call genuine innovation ... this ad is .. as i said ... fairly ordinary ..

jsnuff1
Feb 25, 2007, 08:33 PM
brilliant

lazyrighteye
Feb 25, 2007, 08:33 PM
Anybody notice how "Apple" like the opening interview montage was? It even had the tradmark light-but-quirky music.

Maybe because both were directed by Eril Morris. ;)

devilot
Feb 25, 2007, 08:33 PM
Tread lightly!Amazing quality! Thank you so so much for posting that. :D

infecti0n
Feb 25, 2007, 08:34 PM
Is Apple giving the fans a homework assignment?

Fill in the following for each 'Hello':


Hello #:
Actor Name:
Movie:
Character Name:


I wonder if we can squeeze any iPhone info out of it...

chubad
Feb 25, 2007, 08:34 PM
Did anyone see the word "iPhone" anywhere in that ad? Are they changing its name to "Hello"? That's all I saw.

iPhone was never mentioned. As it was undoubtably in production during the Cisco trademark thing it probably was smart to hedge their bets and not mention the name just in case. The world knows exactly what an iPhone is by now. The media frenzy is so huge even my parents know about it!:D

xfiftyfour
Feb 25, 2007, 08:35 PM
Also, does this now end the 'iPhone in May' chatter?
No?
Dag...

Probably not. In all reality, even if Apple were planning on releasing it early, they'd probably do so as a surprise.. like "Oh btw, come buy your iPhone now.. a month early" - They wouldn't just plug the surprise date in a commercial. Sooo.. you'll still have those hoping and mumbling rumors about an earlier release.

At any rate, I still don't think we'll see the iPhone before June.. heck, it'll probably be the end of June that it actually ships (just look at :apple:TV and the second gen shuffle when it was released). Not often that Apple bumps UP their releases.

Frisco
Feb 25, 2007, 08:35 PM
I really liked the ad. For a second there I expected to see "Think Different" at the end.

Fearless Leader
Feb 25, 2007, 08:35 PM
that was beautiful mostly becuase it apple made it, but secondly becuase justin long wasnt anywhere to be seen.

jamesfabin
Feb 25, 2007, 08:36 PM
It was great to see the ad run so early - and Apple did a great job of making an ad that supported the Oscars and blended in so well with the show. I've already had 1 phone call asking me about it (Since I'm the "Apple Guy" in the family).

Ha ze
Feb 25, 2007, 08:36 PM
You think this is a focused shift from music to movie or it was just for tonight?

chubad
Feb 25, 2007, 08:37 PM
Is Apple giving the fans a homework assignment?

Fill in the following for each 'Hello':


Hello #:
Actor Name:
Movie:
Character Name:


I wonder if we can squeeze any iPhone info out of it...

Yes. If you play it backwards at half speed it says Phil Shiller is the Shizzle and shows a hidden feature of the iPhone.:eek:

loft3
Feb 25, 2007, 08:38 PM
Anyone know the name of that song?

Multimedia
Feb 25, 2007, 08:38 PM
I know Multimedia but I was caught off guard for a second.Appologies.. It's still up though :p
http://homepage.mac.com/cmcdan/iMovieTheater44.htmlI take it that means you weren't recording the whole thing? Jeeze. It's freaking history. Well thanks for the excellent encode anyway. Looks great what you did get. You should describe your workflow in detail where you first posted it. I wish mine were that good.

jsnuff1
Feb 25, 2007, 08:39 PM
did anyone else notice that the logo on the top of the iphone screen was changed to "at&t"

abadr
Feb 25, 2007, 08:41 PM
Nice ad.

Out of interest, I noticed on the iPhone that the caller was 'John Appleseed'

Found this:

http://en.wikipedia.org/wiki/Johnny_Appleseed

Coincidence?

eatrains
Feb 25, 2007, 08:41 PM
Anybody notice how "Apple" like the opening interview montage was? It even had the tradmark light-but-quirky music.

It was directed by Errol Morris, the same guy that did the Switch ads.

Rocketman
Feb 25, 2007, 08:41 PM
The song "My Town" from CARS was performed acoustically. Nice

The song from "An Inconvenient Truth" was perofrmed.

Al Gore and Leonardo DiCaprio did a bit where Al "Almost announced".

The song from Cars was really great.

Rocketman

vasu
Feb 25, 2007, 08:42 PM
another 720p HD encode if the other link goes down

http://www.vasumedia.com/download/iPhoneTeaser.mov (16MB)

H.264 double-pass

chubad
Feb 25, 2007, 08:42 PM
I take it that means you weren't recording the whole thing? Jeeze. It's freaking history. Well thanks for the excellent encode anyway. Looks great what you did get. You should describe your workflow in detail where you first posted it. I wish mine were that good.

Don't worry. I'll bet my last dollar that a link on Apples home page will soon say "Watch the new iPhone ad!"

They will get much more mileage out of this than a single airing. :) :apple:

infecti0n
Feb 25, 2007, 08:42 PM
did anyone else notice that the logo on the top of the iphone screen was changed to "at&t"


and john appleseed was calling

Matthew Yohe
Feb 25, 2007, 08:43 PM
Nice ad.

Out of interest, I noticed on the iPhone that the caller was 'John Appleseed'

Found this:

http://en.wikipedia.org/wiki/Johnny_Appleseed

Coincidence?


Umm.. There is no coincidence. Maybe you should get out more.

Also: They have already changed the splash on the phone in the commercial to show "AT&T"
http://farm1.static.flickr.com/183/402875195_e09d30e776.jpg

xfiftyfour
Feb 25, 2007, 08:44 PM
I wonder what all the writing on the back is?

siurpeeman
Feb 25, 2007, 08:44 PM
Anyone know the name of that song?

"inside your head" by eberg.

abadr
Feb 25, 2007, 08:44 PM
Hadn't seen the HD encode :)

mi5moav
Feb 25, 2007, 08:45 PM
They changed the branding to AT&T looks a lot better.

Mac Fly (film)
Feb 25, 2007, 08:45 PM
Coming in June, not in Europe though. ;)

infecti0n
Feb 25, 2007, 08:46 PM
Umm.. There is no coincidence. Maybe you should get out more.

Also: They have already changed the splash to show "AT&T"
http://farm1.static.flickr.com/183/402875195_e09d30e776.jpg



From Wikipedia:

"A third child, Nathaniel Jr., was born on June 26, 1776" - June 26th, 2007 is a Tuesday

luketc
Feb 25, 2007, 08:46 PM
haha nothing can beat ben stiller with his microscopic cell phone in that ad

abadr
Feb 25, 2007, 08:47 PM
From Wikipedia:

"A third child, Nathaniel Jr., was born on June 26, 1776" - June 26th, 2007 is a Tuesday

Nice find. I like it.

JonHimself
Feb 25, 2007, 08:48 PM
haha nothing can beat ben stiller with his microscopic cell phone in that ad

Maybe, just maybe, will ferrell's spot from anchorman where he was yelling into the phone

arn
Feb 25, 2007, 08:48 PM
Updates:

Song is called "Inside Your Head" from Eberg. MP3 available:
http://www.eberg.net/

quandmeme
Feb 25, 2007, 08:48 PM
I heard the predictions but wouldn't believe it. There is so much hype about the iPhone, why would they need more? The shortages will be epic so why advertise. I thought the ad was pointless until I realized that they weren't advertising the phone--no seriously, bear with me--it is an ad for Apple not the iPhone. No features just association with entertainment over time.

Thinking about it that way, I think the ad was fine--it wasn't aimed at me, I'm already a convert. If they were really just ratcheting up iPhone buzz alone, then, I hated it.

Matthew Yohe
Feb 25, 2007, 08:49 PM
From Wikipedia:

"A third child, Nathaniel Jr., was born on June 26, 1776" - June 26th, 2007 is a Tuesday


Ahh.. that makes a little more sense in context... Okay you are saying that it's a possible release date... Yes that is a possibility.

Mac Fly (film)
Feb 25, 2007, 08:50 PM
http://farm1.static.flickr.com/183/402875195_e09d30e776.jpg

Where in the holy land did you get that high res image?

ariza910
Feb 25, 2007, 08:50 PM
Great spot
reminds me of that first mac with the word HELLO in cursive on the screen,
also tying in movie scenes was great for the oscars.

Steve also used HELLO when he first announced the iMac.

only thing that bothered me was that nemo clown fish wall paper Apple keeps showing on the iPhone. it looks cool but there must be something better.

http://brainrow.com/wp-content/uploads/2005/06/06/hello-mac.jpg

http://www.notwriting.com/images/hello-again.jpg

Peace
Feb 25, 2007, 08:51 PM
I take it that means you weren't recording the whole thing? Jeeze. It's freaking history. Well thanks for the excellent encode anyway. Looks great what you did get. You should describe your workflow in detail where you first posted it. I wish mine were that good.

I know man but I didnt expect it to be the first commercial..JEEZ!! :)

Lets see

ABC HD Comcast TV recorded with EyeTV 250 firewire > Quality set to high DVD
Exported as 1280X720P HD QT video .mov file

opened with QT Pro zoomed to half size and exported as a QT movie 44k 16bit audio.

Saved as a QT movie.

Opened it with QT and exported as mp4 640X360 H.264

6 megs file size.Not bad eh? Too bad I didnt get the first 2 seconds :mad:

infecti0n
Feb 25, 2007, 08:52 PM
Ahh.. that makes a little more sense in context... Okay you are saying that it's a possible release date... Yes that is a possibility.

I suppose - just really having some fun with it. :o

Rocketman
Feb 25, 2007, 08:53 PM
Umm.. There is no coincidence. Maybe you should get out more.

Also: They have already changed the splash on the phone in the commercial to show "AT&T"


But it's still 10:12am the day of the MW-07 :)

The larger, better quicktimes are really choppy on a PB G4-867.

Rocketman

abadr
Feb 25, 2007, 08:54 PM
I like the discrete apple powerbook? placement with Sarah Jessica Parker or is that some IBM laptop?

bigmc6000
Feb 25, 2007, 08:54 PM
Execllent encode but you chopped off Phone, Lucy, Gleason, Bogey and most of Brando Shots at the beginning. :(

4.5 Shots MISSING on a PERFECT HIGH DEFINITION ENCODE. What a freaking BUMMER! :mad:

Considering you didn't even get to see the commercial on your TV you complain a lot...

Just be glad you get to see it at all. I wasn't about to watch that stupid show and inflate the egos of those people so thanks to all of those who could tolerate the stupidty for me!!!! :)

chubad
Feb 25, 2007, 08:54 PM
another 720p HD encode if the other link goes down

http://www.vasumedia.com/download/iPhoneTeaser.mov (16MB)

H.264 double-pass

Sweet! Thanks. Man what service. Not even an hour and I have the HD version! :eek: :cool: :D :D :apple:

EagerDragon
Feb 25, 2007, 08:55 PM
Did not care for it, too little information, not sure people would be interested to know what is coming in June.

Telp
Feb 25, 2007, 08:55 PM
Very nice! perfect for the Oscars!!

WICKEDfour
Feb 25, 2007, 08:56 PM
Wow, apparently Apple funded the Oscars...interesting to see what all they have their fingers in.

LimeiBook86
Feb 25, 2007, 08:57 PM
Also a note, when they break for commercial they said "Sponsered by Apple." and showed the text "Hello." :)

Rocketman
Feb 25, 2007, 08:57 PM
6:56pm Pacific there was a sign-out ad for Apple audible "brought to you by Apple" with visual Hello repeated.

Rocketman

Edit: Apple ad played AGAIN 6:58pm Pacific

mazola
Feb 25, 2007, 08:57 PM
Wtf?

fireworks501
Feb 25, 2007, 08:57 PM
Of note, it looks like they've subtlely adjusted their font.

WICKEDfour
Feb 25, 2007, 08:58 PM
The iPhone ad's playing again as this post is submitted! No sweat, though, it was the same one.

clonenode
Feb 25, 2007, 08:58 PM
Just ran AGAIN at 9:57!!!

Karpfish
Feb 25, 2007, 08:59 PM
wow i clicked this link then as I was looking at the screen I head Hello a billion times and it was the commercial.

Butler Trumpet
Feb 25, 2007, 09:00 PM
I was mad cause i missed it, then while I was reading this, I looked over and at the TV and it was on!

(My girlfriend is watching the oscars... not me)
haha

Pretty awesome, and so extremely apple huh?

mongoos150
Feb 25, 2007, 09:00 PM
Commercial just aired - fantastic. Pulling generations of the best "hellos" - made me smile. Apple has such a phenomenal way of marketing their products to be tied in with our pop culture/historical icons in a relevant way... Sets Apple apart from their competitors.

Warbrain
Feb 25, 2007, 09:02 PM
wow i clicked this link then as I was looking at the screen I head Hello a billion times and it was the commercial.

I had just looked at the image and then heard someone say Hello on my television and sure enough, it was on TV. I could care less as I've given up on getting an iPhone for the moment - too much money for me...I could buy the Cingular 3125 and an iPod for less than the price of the iPhone - but nonetheless, it's still nice to droll over it. I wonder if Mr. Gore worked a bit of magic...

kcroy
Feb 25, 2007, 09:03 PM
I thought the commercial was good, but even more impressive is MacRumors super-fast response. I have several rumor sites bookmarked, but MacRumors is #1.

clonenode
Feb 25, 2007, 09:04 PM
The fun part of the commercial is recognizing all of the actors, their characters and from what movie they come from (or show - Lucy and Gleason are TV).

I guess someone should start that list

Vader
Feb 25, 2007, 09:04 PM
Saw it on TV, had no clue it was an apple commercial until the end.

MrCrowbar
Feb 25, 2007, 09:07 PM
I like the discrete apple powerbook? placement with Sarah Jessica Parker or is that some IBM laptop?

That's a "Manhatten" Powerbook G3 if I remember. She was writing her column on that thing in Sex in the City.

(I never watched that show, I swear, :p )

imacdaddy
Feb 25, 2007, 09:07 PM
Nice ad.

Out of interest, I noticed on the iPhone that the caller was 'John Appleseed'

Found this:

http://en.wikipedia.org/wiki/Johnny_Appleseed

Coincidence?

Noticed that too, but didn't go as far as to wiki him. Good on you! I especially like Johnny's business plan..."The popular image of Johnny Appleseed had him spreading apple seeds randomly, everywhere he went. In fact, he planted nurseries rather than orchards, built fences around them to protect them from livestock, left the nurseries in the care of a neighbor who sold trees on shares, and returned every year or two to tend the nursery."

justflie
Feb 25, 2007, 09:07 PM
I thought the commercial was good, but even more impressive is MacRumors super-fast response. I have several rumor sites bookmarked, but MacRumors is #1.

darn skippy. :)

abadr
Feb 25, 2007, 09:08 PM
That's a "Manhatten" Powerbook G3 if I remember. She was writing her column on that thing in Sex in the City.

(I never watched that show, I swear, :p )

Oh yeah, and I'm not an Apple fan

wmmk
Feb 25, 2007, 09:09 PM
hmmm...
when will the graphics on apples site say att, and not cingular?
OT, but Melissa Ethridge was great. So was Al Gore. I hope An Inconvenient Truth wins something. Anyway, that was great motivation considering the fact that I'm sitting here right now outlining a research paper about Al Gore's environmental contributions!

Peel
Feb 25, 2007, 09:10 PM
iPhone was never mentioned. As it was undoubtably in production during the Cisco trademark thing it probably was smart to hedge their bets and not mention the name just in case. The world knows exactly what an iPhone is by now. The media frenzy is so huge even my parents know about it!:D

I thought this to be a brilliant piece of marketing: The phone isn't even out, and already it's such an icon, we don't need to say it's name.

Peace
Feb 25, 2007, 09:10 PM
Since the commercial came on again I got the full one this time and Apple has been nice to allow me to keep it up.

http://homepage.mac.com/cmcdan/iMovieTheater44.html


PLEASE refresh your browser a couple times..

CJD2112
Feb 25, 2007, 09:11 PM
I like the discrete apple powerbook? placement with Sarah Jessica Parker or is that some IBM laptop?

That was a Mac from "Sex and the City". Sarah Jessica Parker's character, Carrie Bradshaw, was an columnist who specifically used a Mac laptop. =)

chubad
Feb 25, 2007, 09:12 PM
I thought this to be a brilliant piece of marketing: The phone isn't even out, and already it's such an icon, we don't need to say it's name.

Yup. Incredible as it seems it is an icon even before it is released. :apple:

imacdaddy
Feb 25, 2007, 09:13 PM
I like the discrete apple powerbook? placement with Sarah Jessica Parker or is that some IBM laptop?

That's from Sex In The City. She uses a powerbook in every episode.

CJD2112
Feb 25, 2007, 09:14 PM
Did not care for it, too little information, not sure people would be interested to know what is coming in June.

Acutally, I thought it was perfect. It did its job, it has us talking, right? ;)

petershultz
Feb 25, 2007, 09:15 PM
The commercial is very similar to the Wax Tailor Song "ringing score" on the 2005 album Tales of the forgotten melody.

track 10 at:
http://www.waxtailor.com/us/indexfull.html

:)

chubad
Feb 25, 2007, 09:15 PM
Since the commercial came on again I got the full one this time and Apple has been nice to allow me to keep it up.

http://homepage.mac.com/cmcdan/iMovieTheater44.html


PLEASE refresh your browser a couple times..

Holy crap. When I first went to your page you had 57 hits. Its at 2230 in less than an hour!:eek: :eek: :eek:

pascalpp
Feb 25, 2007, 09:20 PM
http://thepiratebay.org/tor/3626907/iPhoneTeaser.mov

clonenode
Feb 25, 2007, 09:21 PM
Here is the list of actors in the commercial. I am only missing the "French Woman"... any help?

Lucille Ball
Jackie Gleason
Humphrey Bogart
Marlon Brando
Jerry Lewis
Marilyn Monroe
Clark Gable
Peter Sellers
Steve McQueen
Richard Dreyfuss
Burt Reynolds
Betty Rubble
Robert Redford
Michael J. Fox
Harrison Ford
John Cusack
French Woman
Kevin Spacey
William H. Macy
Dustin Hoffman
Will Ferrell
Sarah Jessica Parker
Jeff Bridges
Billy Crystal
Cameron Diaz
Samuel L. Jackson
John Travolta
Robert DeNiro
Ben Stiller
Michael Douglas
Mr. Incredible

chubad
Feb 25, 2007, 09:23 PM
This site is amazing. I looked on a bunch of other sites and nothing. Here I have the HD 720 version and the mp4 version in less than an hour! Practically real time.
This is where the HARD CORE Macheads hang. :cool: :apple:

puckhead193
Feb 25, 2007, 09:23 PM
"no comment"
I thought the ad was alright. I wish it showed more of the features.... me want one now.....

Mac Fly (film)
Feb 25, 2007, 09:29 PM
The French female actress is Audrey Tautou (http://en.wikipedia.org/wiki/Audrey_Tautou), and I love her. She was in that film Amélie (http://en.wikipedia.org/wiki/Amélie), and she was also the main actress in The Da Vinci Code (http://www.imdb.com/title/tt0382625/). Here's (http://www.imdb.com/name/nm0851582/) the other films she was in. There's some great images of her here (http://images.google.com/images?hl=en&client=safari&rls=en&sa=N&resnum=0&q=audrey%20tautou&ie=UTF-8&oe=UTF-8&um=1&tab=wi) and here (http://www.flickr.com/search/?q=Audrey%20Tautou&w=all).

reallynotnick
Feb 25, 2007, 09:30 PM
Thanks so much you guys! I did not even have to sit through the Oscars, not to mention I don't have HD, hell not even Digital.

I was trying to figure out why the HD one played with somewhat of a jump to it on my 2.0ghz G5 iMac, that's because it is 60fps! That is what I call some hardcore mac addicts, full res and framerate!

EDIT: Anyone mind re-encoding the HD one to 30fps? It is not like anything besides the phone rotating really is in 60fps anyways. Plus then you could either up the quality and/or save on bandwidth. Not to mention I could play it fine. (FFmpegX is hating me right now).

ErikCLDR
Feb 25, 2007, 09:32 PM
Anchorman and Zoolander.

Hahha awesome!

Telp
Feb 25, 2007, 09:35 PM
that means they have to update the one on the mac site to say AT&T now too right?

thedude110
Feb 25, 2007, 09:36 PM
Haha I love the Big Lebowski, great ad. Too bad I can't have it :p

The dude abides.

Jobs knows his audience, no?

BornAgainMac
Feb 25, 2007, 09:38 PM
I am glad the phone isn't called SCHU740 or something dumb. I see too many phones with cryptic names.

luketc
Feb 25, 2007, 09:41 PM
hah a vista ad just aired

Telp
Feb 25, 2007, 09:43 PM
hah a vista ad just aired

3 of them, they are horrible commercials....like seriously...not even being bias here, they were just bad

Mac Fly (film)
Feb 25, 2007, 09:44 PM
http://thepiratebay.org/tor/3626907/iPhoneTeaser.mov

How did you open the file to get hold of the torrent?

dlastmango
Feb 25, 2007, 09:45 PM
hah a vista ad just aired

WOW...that a piece of junk!

mongoos150
Feb 25, 2007, 09:47 PM
To those complaining the ad showed too little information:
The ad wasn't meant as a spec sheet for the iPhone, or to even showcase it's features. The ad made a statement about Apple being a part of the entertainment industry; its understated nature showed how Apple sees the iPhone as an iconic product from an iconic company.

gusapple
Feb 25, 2007, 09:48 PM
Did anybody else think that the Vista commercials were crap compaired to the iPhone one? I mean "WOW 1943" and "We know you'll be WOWed when you see Windows Vista." Compaired to the iPhone's greatest movies ever hello style the Vista ones are bad. I know it's a part of a long ad capmpaign but this is bad.:apple:

mjstew33
Feb 25, 2007, 09:48 PM
Here's another HD one newly hosted...

http://mjstew.net/iphonehd.mov

Matthew Yohe
Feb 25, 2007, 09:49 PM
great night for Apple! Gore just won for An Inconvenient Truth!

mjstew33
Feb 25, 2007, 09:52 PM
great night for Apple! Gore just won!

For those of you who don't know, Gore is on the board of directors at Apple.

Whistleway
Feb 25, 2007, 09:52 PM
Here's another HD one newly hosted...

http://mjstew.net/iphonehd.mov

Thank You !!!!!!!!!

DTphonehome
Feb 25, 2007, 09:55 PM
Rather demanding aren't we?

You obviously haven't met Multimedia yet, have you?

clonenode
Feb 25, 2007, 09:55 PM
great night for Apple! Gore just won for An Inconvenient Truth!

Yes, COOL! And isn't his entire presentation done with Keynote?

Multimedia
Feb 25, 2007, 09:55 PM
Here's my best shot list. You all can correct me or finish what I don't know at all til we get it right. Thanks.

1. Zoom to Phone - Alfred Hitchcock Director Dial M For Murder 1954
2. Lucile Ball - I Love Lucy TV Show 1956-64
3. Jackie Gleason - The Honeymooners 1955-56
4. Humphrey Bogart - The Maltese Falcon 1941
5. Marlon Brando - A Streetcar Named Desire 1951 or On The Waterfront 1954 (which is it?)
6. Jerry Lewis - The Bellboy 1960
7. Marilyn Monroe - Some Like It Hot 1959
8. Clark Gable - It Happened One Night 1934
9. Peter Sellers - The Pink Panther 1963
10. Steve McQueen - The Getaway 1972
11. Richard Dryfus - American Graffiti 1973
12. Burt Reynolds - Boogie Nights 1997
13. Bea Benaderet Voice of Betty Rubble - The Flintstones 167 Episodes 1959-66
14. Robert Redford - Three Days of the Condor 1975
15. Michael J. Fox - Back To The Future 1985
16. Harrison Ford - The Fugitive 1993
17. John Cusak - High Fidelity 2000
18. Audrey Tautou - Amélie 2001
19. Kevin Spacey - Glengarry Glen Ross 1992
20. William H. Macy - Fargo 1996
21. Dustin hoffman - Meet The Fockers 2004
22. Will Ferrell - Anchorman: The Legend of Ron Burgundy 2004
23. Sarah Jessica Parker (with her PowerBook)- Sex & The City (who can ID the episode name?) 1998-2004
24. Jeff Bridges - The Big Lebowski 1998
25. Billy Crystal - When Harry Met Sally 1989
26. Cameron Diaz - Charlie's Angels 2000
27. Samuel L. Jackson - Shaft 2000
28. John Travolta - Face Off 1997
29. Robert De Niro - Meet The Fockers 2004 ? (Guess)
30. Ben Stiller as (Derek) Zoolander 2001
31. Michael Douglas - The American President 1995
32. Craig T. Nelson's Voice as Bob Parr - The Incredibles 2004
33. John Appleseed - on a rotating iPhone Display 2007
34. Hello
35. Coming in June
36. :apple:

Thanks to all who gave me corrections. Keep the corrections coming. :D

penter
Feb 25, 2007, 09:55 PM
This site is amazing. I looked on a bunch of other sites and nothing. Here I have the HD 720 version and the mp4 version in less than an hour! Practically real time.
This is where the HARD CORE Macheads hang. :cool: :apple:


you betcha we're hardcore!! :cool:

Aniej
Feb 25, 2007, 09:56 PM
When juxtaposed with some of Apple's more recent commercials, most specifically Flathead by The Fratellis, it lacks a significant feeling of excitement. I think the concept for the commercial is dead on and perfectly suited for the program it was aired with, but the scenes selected and the sense of excitement that "I need to go buy this thing" really was lacking. It looked like a regular, nice commercial, but certainly did not have the Apple feel to it. I give it a B.

Philberttheduck
Feb 25, 2007, 09:58 PM
loved the commercial. pretty much directed towards the type of crowd that would watch the oscars (older gen/more business-y). of course, that doesn't mean the younger gen. aren't after it.

Rocketman
Feb 25, 2007, 09:58 PM
You obviously haven't met Multimedia yet, have you?

He is a bit of a perfectionist.

He means well.

Further, if you have taken the time to read his website and bio he has really hung out with some interesting folk worthy of our respect.

Rocketman

clonenode
Feb 25, 2007, 09:58 PM
Here's my best shot list. You all can correct me or finish what I don't know at all til we get it right. Thanks.

Shot #18 the french woman has me completely stumped. :confused:

1. Zoom to Phone - Alfred Hitchcock Director Dial M For Murder 1954
2. Lucile Ball - I Love Lucy TV Show 1956-64
3. Jackie Gleason - The Honeymooners 1955-56
4. Humphrey Bogart - Key Largo 1948
5. Marlon Brando - A Streetcar Named Desire 1951 or On The Waterfront 1954 (which is it?)
6. Jerry Lewis - The Bellboy 1960
7. Marilyn Monroe - Some Like It Hot 1959
8. Clark Gable - It Happened One Night 1934
9. Peter Sellers - The Pink Panther 1963
10. Steve McQueen - The Getaway 1972
11. Richard Dryfus - American Graffiti 1973
12. Burt Reynolds - Boogie Nights 1997
13. Bea Benaderet Voice of Betty Rubble - The Flintstones 167 Episodes 1959-66
14. Robert Redford - Three Days of the Condor 1975
15. Michael J. Fox - Back To The Future 1985
16. Harrison Ford - Regarding Henry 1991
17. John Cusak - High Fidelity 2000
18. French woman I am stumped ??? Anyone?
19. Kevin Spacey - Glengarry Glen Ross 1992
20. William H. Macy - Fargo 1996
21. Dustin hoffman - Meet The Fockers 2004
22. Will Ferrell - Anchorman: The Legend of Ron Burgundy 2004
23. Sarah Jessica Parker (with her PowerBook)- Sex & The City (who can ID the episode name?) 1998-2004
24. Jeff Bridges - The Big Lebowski 1998
25. Billy Crystal - When Harry Met Sally 1989
26. Cameron Diaz - The Holiday 2006
27. Samuel L. Jackson - Jackie Brown 1997
28. John Travolta - Face Off 1997
29. Robert De Niro - Meet The Fockers 2004 ? (Guess)
30. Ben Stiller as (Derek) Zoolander 2001
31. Michael Douglas - The American President 1995
32. Craig T. Nelson's Voice as Bob Parr - The Incredibles 2004
33. John Appleseed - on iPhone Display 2007
34. Hello
35. Coming in June
36. :apple:

Hey, awesome... my list pales in comparison. The Harrison Ford clip is from The Fugitive.

Mac Fly (film)
Feb 25, 2007, 09:59 PM
'Multimedia' In my last post I answered that one about the French actress, remember her in The Da Vince Code? The clip is from a very popular french film called Amélie, and her name is Audrey Tautou (http://images.google.com/images?hl=en&client=safari&rls=en&sa=N&resnum=0&q=audrey%20tautou&ie=UTF-8&oe=UTF-8&um=1&tab=wi). She is a goddess!!

Peace
Feb 25, 2007, 10:02 PM
'Multimedia' In my last post I answered that one about the French actress, remember her in The Da Vince Code? The clip is from a very popular french film called Amélie, and her name is Audrey Tautou (http://images.google.com/images?hl=en&client=safari&rls=en&sa=N&resnum=0&q=audrey%20tautou&ie=UTF-8&oe=UTF-8&um=1&tab=wi). She is a goddess!!

She was GREAT in that flick and I'm in love with her!!

Mac Fly (film)
Feb 25, 2007, 10:03 PM
She was GREAT in that flick and I'm in love with her!!

I called dibbs. :D

iAlan
Feb 25, 2007, 10:04 PM
Is Apple giving the fans a homework assignment?

Fill in the following for each 'Hello':


Hello #:
Actor Name:
Movie:
Character Name:


I wonder if we can squeeze any iPhone info out of it...

Actually, if you take the 2nd letter from the actors family names and first letter after the second vowel in the movie titles and the 4th letter of the characters names you will get the letters necessary to spell out several of the hidden features....good luck!

gusapple
Feb 25, 2007, 10:06 PM
Thank You Multimedia, I was wondering about a few of them.:apple:

Rocketman
Feb 25, 2007, 10:08 PM
great night for Apple! Gore just won for An Inconvenient Truth!

I believe the director actually won the award.

Rocketman

gusapple
Feb 25, 2007, 10:09 PM
Actually, if you take the 2nd letter from the actors family names and first letter after the second vowel in the movie titles and the 4th letter of the characters names you will get the letters necessary to spell out several of the hidden features....good luck!

What does it spell?:apple:

boss1
Feb 25, 2007, 10:11 PM
...The ad wasn't meant as a spec sheet for the iPhone, or to even showcase it's features. The ad made a statement about Apple being a part of the entertainment industry....

yes and heres more to note of the marketing strategy for iPhone:

Theres no mention audible or visible of the product being anything other than a phone. I think Apple is going to use this approach for marketing the iPhone and it's a very smart approach (almost as if they're trying not to get caught up in being compared side by side to other smart phones). It doesn't seem like they're going to try to advertise (at least in television commercial) how smart or pda like this product is. The main strong and simple message in advertisement is "it's a phone".

Peace
Feb 25, 2007, 10:13 PM
Still displaying the incomplete one Peace. I refreshed many times.

The new ones there bro..Been there for an hour.Clear out your cache.

I'm getting ready to take it down so go grab it of you want the mp4 version.

Multimedia
Feb 25, 2007, 10:17 PM
This site is amazing. I looked on a bunch of other sites and nothing. Here I have the HD 720 version and the mp4 version in less than an hour! Practically real time.
This is where the HARD CORE Macheads hang. :cool: :apple:Here's the link to the HD 720P download. (http://www.macrumors.com/c.php?u=http%3A%2F%2Fweb.mac.com%2Fkohlmannj%2FiPhoneTeaserAd.mov&t=1172463902)

angelneo
Feb 25, 2007, 10:22 PM
Here's my best shot list. You all can correct me or finish what I don't know at all til we get it right. Thanks.

Shot #18 the french woman has me completely stumped. :confused:

18. Audrey Tautou - The Da Vince Code 2006


That shot was her from Fabuleux destin d'Amélie Poulain, Le (2001) or Amélie
:)

Big-TDI-Guy
Feb 25, 2007, 10:23 PM
This might be really "special" of me, being the brightest bulb on the sign and all -- but there was an HD Mirror Link on the MacRumors homepage - I'm not sure if that's the 720 one or not.

Multimedia
Feb 25, 2007, 10:24 PM
The new ones there bro..Been there for an hour.Clear out your cache.

I'm getting ready to take it down so go grab it of you want the mp4 version.Thanks for that. Got it with FireFox.
Not to be pickey but you still missed the first 15 frames. Your Phone zoom is incomplete. Arns' analog starts from black. The zoom starts sooner than where yours begins. :eek: ;)

Here's the High Def 720P x 1280 Master from digital recording. NOT iPod Compatible (http://www.macrumors.com/c.php?u=http%3A%2F%2Fweb.mac.com%2Fkohlmannj%2FiPhoneTeaserAd.mov&t=1172463902)

CJD2112
Feb 25, 2007, 10:25 PM
Here's my best shot list. You all can correct me or finish what I don't know at all til we get it right. Thanks.

Shot #18 the french woman has me completely stumped. :confused:

1. Zoom to Phone - Alfred Hitchcock Director Dial M For Murder 1954
2. Lucile Ball - I Love Lucy TV Show 1956-64
3. Jackie Gleason - The Honeymooners 1955-56
4. Humphrey Bogart - Key Largo 1948
5. Marlon Brando - A Streetcar Named Desire 1951 or On The Waterfront 1954 (which is it?)
6. Jerry Lewis - The Bellboy 1960
7. Marilyn Monroe - Some Like It Hot 1959
8. Clark Gable - It Happened One Night 1934
9. Peter Sellers - The Pink Panther 1963
10. Steve McQueen - The Getaway 1972
11. Richard Dryfus - American Graffiti 1973
12. Burt Reynolds - Boogie Nights 1997
13. Bea Benaderet Voice of Betty Rubble - The Flintstones 167 Episodes 1959-66
14. Robert Redford - Three Days of the Condor 1975
15. Michael J. Fox - Back To The Future 1985
16. Harrison Ford - The Fugitive 1993
17. John Cusak - High Fidelity 2000
18. Audrey Tautou - The Da Vince Code 2006
19. Kevin Spacey - Glengarry Glen Ross 1992
20. William H. Macy - Fargo 1996
21. Dustin hoffman - Meet The Fockers 2004
22. Will Ferrell - Anchorman: The Legend of Ron Burgundy 2004
23. Sarah Jessica Parker (with her PowerBook)- Sex & The City (who can ID the episode name?) 1998-2004
24. Jeff Bridges - The Big Lebowski 1998
25. Billy Crystal - When Harry Met Sally 1989
26. Cameron Diaz - The Holiday 2006
27. Samuel L. Jackson - Jackie Brown 1997
28. John Travolta - Face Off 1997
29. Robert De Niro - Meet The Fockers 2004 ? (Guess)
30. Ben Stiller as (Derek) Zoolander 2001
31. Michael Douglas - The American President 1995
32. Craig T. Nelson's Voice as Bob Parr - The Incredibles 2004
33. John Appleseed - on iPhone Display 2007
34. Hello
35. Coming in June
36. :apple:

The Cameron Diaz clip was actually from "Charlies Angels" when she was rescuing Bill Murray her boyfriend, Luke Wilson, phoned. :p

rockthecasbah
Feb 25, 2007, 10:26 PM
Yes, COOL! And isn't his entire presentation done with Keynote?

Yeah half the movie is him showing off his fancy graphics in keynote or shots of him toting his Apple notebook around the city :p


As for the commercial, am i the only one who thought it was boring? I was not interested at all in the iPhone by that frankly. I guess you can't please everybody, but the wow factor just didn't seem there... :o

Rocketman
Feb 25, 2007, 10:26 PM
Not to be pickey but you still missed the first 15 frames. :eek: ;)

Not to be picky? You sir, are a prefectionist and a bit over critical of FREE and REAL-TIME feedback, WITH personal service.

:)

Rocketman

Bill him! :)

Peace
Feb 25, 2007, 10:28 PM
Thanks for that. Got it with FireFox.
Not to be pickey but you still missed the first 15 frames. Your Phone zoom is incomplete. Arns' analog starts from black. The zoom starts sooner than where yours begins. :eek: ;)

ahh well.Nobody's perfect.At least .Mac allowed me to overstep my bandwidth :D

That's why it's gone now.

Silentwave
Feb 25, 2007, 10:31 PM
yes and heres more to note of the marketing strategy for iPhone:

Theres no mention audible or visible of the product being anything other than a phone. I think Apple is going to use this approach for marketing the iPhone and it's a very smart approach (almost as if they're trying not to get caught up in being compared side by side to other smart phones). It doesn't seem like they're going to try to advertise (at least in television commercial) how smart or pda like this product is. The main strong and simple message in advertisement is "it's a phone".


Is this the whole strategy, or is it just a part of a marketing triangle?

Think back to the SteveNote- the initial presentation of the iPhone as 3 things.

Commercials for:
A) iPod
B) Phone
C) Revolutionary Internet Communicator (beam me up)

because really, in some ways the iPhone's scope is too much to handle with just one commercial.

El Carbonite
Feb 25, 2007, 10:32 PM
Another mirror with great bandwidth:
http://citron.deliciouslybinary.com/iPhoneTeaserAd.mov

Note: this is the HD version.

chubad
Feb 25, 2007, 10:34 PM
When you mention a post please include a link to it. Thank you. What post # is the 720P HD copy link on? Please?

Page 4 of this thread, # 87 110 and 140 and 188 Mr.lazy bones. It has been mentioned and linked to several times. Do pay attention 007.:)

As I said before, I will bet my last dollar Apple will have it up on their site tomorrow if not later tonight.

Benjamin
Feb 25, 2007, 10:40 PM
well well...

Hello

:cool:

lamerlizer
Feb 25, 2007, 10:41 PM
OMG the anticipation hurts so bad I WANT ONE NOW~! :D

Multimedia
Feb 25, 2007, 10:45 PM
Page 4 of this thread, # 87 110 and 140 and 188 Mr.lazy bones. It has been mentioned and linked to several times. Do pay attention 007.:)

As I said before, I will bet my last dollar Apple will have it up on their site tomorrow if not later tonight.I was too busy documenting the commercial's details - NOT LAZY.

Have you seen my shot list on Post #162 yet? (http://forums.macrumors.com/showpost.php?p=3391152&postcount=162)

BTW I was kidding Peace & Rocketman - not serious.

Here's the High Def 720P x 1280 Master from digital recording. NOT iPod Compatible (http://www.macrumors.com/c.php?u=http%3A%2F%2Fweb.mac.com%2Fkohlmannj%2FiPhoneTeaserAd.mov&t=1172463902)

Now we need a 1920 x 1080 version. :p

flir67
Feb 25, 2007, 10:47 PM
they missed one frame.

how about from the movie "electric dreams" from the 80's and the computer that controlled his own house. that was a mac wasn't it? and it answered the phone several times..

that addition would be great.. a mac answering a mac....

:)

d_saum
Feb 25, 2007, 10:47 PM
So how long will it be before Motorola sues Apple for infringing on the "Hello" (minus the moto) in conjunction with a cell phone????

Oh and just for laughs, does anyone have a link to the Vista commercials?

Specifically in 1080p h.264 format not missing any frames with a link from a slingbox to a tivo series 3 with the file size being exactly between 120meg and 121 meg? (yep... being a wisea**.. but would seriously like to see them) :D

quigleybc
Feb 25, 2007, 10:56 PM
I missed it

zflauaus
Feb 25, 2007, 10:57 PM
Is it just me, or does, according to Multimedia's list, number 29 look like Edward James Olmos?

Kingsly
Feb 25, 2007, 10:59 PM
Just saw it. NICE!:D

clonenode
Feb 25, 2007, 11:01 PM
Why am I up so late??!?! They just ran the Apple commercial again - 11:57PM.

This will create quite a buzz.... never saying "iPhone," it's sure to cause people to say, "What IS that thing by Apple?"

donlphi
Feb 25, 2007, 11:09 PM
hah a vista ad just aired

yeah... looks like they are selling giant pumpkins. WOW!

Multimedia
Feb 25, 2007, 11:09 PM
Is it just me, or does, according to Multimedia's list, number 29 look like Edward James Olmos?

Bob De Niro for sure. Not positive about which film.

Anybody know which Brando Film that is? I know it's either Streetcar Named Desire 1951 or On The Waterfront 1954.

Apple!Fre@k
Feb 25, 2007, 11:10 PM
Sorry. I thought Apple could have done much better. This commerical was a huge disappoint for me. And to boot, the font they used to say "HELLO" looked worse than ****. *boo*

arkhanjel
Feb 25, 2007, 11:10 PM
this is kind of a side note but did anyone else notice that Steven Spielberg may have been holding an iphone in the nominee montage before the whole thing started. its not a straight on shot of it but, correct me if i'm wrong, the form factor is definitely there.

zflauaus
Feb 25, 2007, 11:12 PM
Bob De Niro for sure. Not positive about which film.
Ok, terribly sorry. I've never really seen De Niro in a lot of movies.

Apple!Fre@k
Feb 25, 2007, 11:17 PM
Sorry. I thought Apple could have done much better. This commerical was a huge disappoint for me. And to boot, the font they used to say "HELLO" looked worse than ****. *boo*

Just watched the HD version. Looks and sounds a little better but why did Apple say "Hello" in text and then "Coming in June" instead of "iPhone?" Some people don't even know the iPhone exists so I bet we're going to have a bunch of people now thinking the iPhone is called "Hello" and will be talking about "Dude, did you see that Hello thing that Apple is introducing in June?" Looks sweet! I don't know what it is but it looks cool.

And from the picture on the commerical, if I had no idea the iPhone exists I would have no idea what that device was other than an electronic gadget.

Sorry, but Apple's Marketing Team missed the mark on this one as far as conveying the important message goes, which is that Apple is now entering the cell phone market.

Multimedia
Feb 25, 2007, 11:18 PM
Don't get ABC here. Anyone have a clip of Al Gore's Acceptance Speech? Or was it the producer who won or was he the producer?

Oscars are over. The list of winners is here. (http://oscar.com/oscarnight/winners/index)

Yeah for Martin Scorcese finally. Looks like is was a Departed Sweep.

Multimedia
Feb 25, 2007, 11:22 PM
Just watched the HD version. Looks and sounds a little better but why did Apple say "Hello" in text and then "Coming in June" instead of "iPhone?" Some people don't even know the iPhone exists so I bet we're going to have a bunch of people now thinking the iPhone is called "Hello" and will be talking about "Dude, did you see that Hello thing that Apple is introducing in June?" Looks sweet! I don't know what it is but it looks cool.

And from the picture on the commerical, if I had no idea the iPhone exists I would have no idea what that device was other than an electronic gadget.

Sorry, but Apple's Marketing Team missed the mark on this one as far as conveying the important message goes, which is that Apple is now entering the cell phone market.You just explained why they did it the way they did. You have to TALK about it to GET it. It's all about generating BUZZ not explicit BS. I think it's genius. Guys like you have to fill in the others who don't know yet. Word of Mouth. The Ad generates word of mouth marketing.

epardilla
Feb 25, 2007, 11:22 PM
That was a very limp, weak ad... boring too. :( PLUS...June is a FREAKING long ass time to wait for this thing.

Mainyehc
Feb 25, 2007, 11:24 PM
Anybody notice how "Apple" like the opening interview montage was? It even had the tradmark light-but-quirky music.

Yep, it looked a lot like the Switch campaign... :rolleyes: :apple:

nagromme
Feb 25, 2007, 11:27 PM
they missed one frame.

how about from the movie "electric dreams" from the 80's and the computer that controlled his own house. that was a mac wasn't it? and it answered the phone several times..

that addition would be great.. a mac answering a mac....

:)

Edgar was a Pinecone actually :) http://www.anni80.info/movies/eldreams.htm

dante@sisna.com
Feb 25, 2007, 11:28 PM
That was a very limp, weak ad... boring too. :( PLUS...June is a FREAKING long ass time to wait for this thing.

I build marketing campaigns for a living. The companies I support do very well. That is my credibility.

Now here's my opinion:

Apple's iphone was brilliantly done for this market. Multimedia is correct when he brings up the fact that this will get people talking.

Bravo Apple.

Dante

Ryanr14
Feb 25, 2007, 11:30 PM
Just click on iPhone from the homepage, bingo!:apple:

Multimedia
Feb 25, 2007, 11:32 PM
That was a very limp, weak ad... boring too. :( PLUS...June is a FREAKING long ass time to wait for this thing.Do what I'll do - Buy an 8 core Mac Pro to tide you over. :p

Just click on iPhone from the homepage, bingo!:apple:

OR Just Click On The Link I Give You Right HERE (http://www.apple.com/). It automatically plays when you go to the apple.com web page. :rolleyes:

Zwhaler
Feb 25, 2007, 11:34 PM
Just click on iPhone from the homepage, bingo!:apple:

Yeah - just noticed that. But I think some of the HD ones are much better in terms of quality. Still really cool

Kingsly
Feb 25, 2007, 11:35 PM
That shot was her from Fabuleux destin d'Amélie Poulain, Le (2001) or Amélie
:)

Bugger. Beat me to it. :o ;)

chubad
Feb 25, 2007, 11:35 PM
Just click on iPhone from the homepage, bingo!:apple:

What did I tell you guys!? I knew they would post this ASAP.:D

ALoLA
Feb 25, 2007, 11:36 PM
The ad is up on apple.com. :)

johnmartin78
Feb 25, 2007, 11:36 PM
We dont get the American commercials in Canada so I didnt get to see it.
:mad:

chubad
Feb 25, 2007, 11:38 PM
It's available in HD on Apples site now as well.:cool:

Ryanr14
Feb 25, 2007, 11:40 PM
:apple:

Ryanr14
Feb 25, 2007, 11:41 PM
Do what I'll do - Buy an 8 core Mac Pro to tide you over. :p



OR Just Click On The Link I Give You Right HERE (http://www.apple.com/). It automatically plays when you go to the apple.com web page. :rolleyes:

well well well, aren't you suave!! :cool: :) my strategy has more choices

illegalprelude
Feb 25, 2007, 11:43 PM
i was hopping for more from the commercial

Multimedia
Feb 25, 2007, 11:43 PM
It's available in HD on Apples site now as well.:cool:Use This Link To iPhone - FAKE HD (848x496) On Apple Site (http://www.apple.com/iphone/hello/)

DTphonehome
Feb 25, 2007, 11:47 PM
Watched it again...very cool ad!

mrz
Feb 25, 2007, 11:51 PM
YouTube mirror:

http://www.youtube.com/watch?v=euCEAx_PsPw

Feigned
Feb 25, 2007, 11:52 PM
The guys over at Myiphone caught a few differences between the iPhone we've been seeing, and the one that we saw tonight. Check it out.

http://www.myiphone.com/apple-iphone-ad-odds-n-ends-25462.php

Mainyehc
Feb 25, 2007, 11:52 PM
Here is the list of actors in the commercial. I am only missing the "French Woman"... any help?

The "french woman" is Audrey Tatou (http://en.wikipedia.org/wiki/Audrey_tatou), playing Amélie, the main character from "Amélie From Montmartre" (http://en.wikipedia.org/wiki/Amélie) ("Le Fabuleux Destin D'Amélie Poulain"), but I guess somebody must have beaten me to it... :cool:

Edit: Yeah, Mac Fly (film) was quick! :p

fesoj
Feb 25, 2007, 11:55 PM
Anyone else notice that at no point during the commercial was it called an "iPhone"?

Just thought it was interesting.

-josef

macfan881
Feb 25, 2007, 11:55 PM
its on apples site now first thing when yo go to apple.com:)

Multimedia
Feb 25, 2007, 11:56 PM
The "french woman" is Audrey Tatou (http://en.wikipedia.org/wiki/Audrey_tatou), playing Amélie, the main character from "Amélie From Montmartre" (http://en.wikipedia.org/wiki/Amélie) ("Le Fabuleux Destin D'Amélie Poulain"), but I guess somebody must have beaten me to it... :cool:The details are on Post #162 at this link (http://forums.macrumors.com/showpost.php?p=3391152&postcount=162).
its on apples site now first thing when yo go to apple.com:)Yes but three different 4:3 sizes plus one 16:9 (848x496) Fake HD, not iPod compatible, copy are at this page inside the iPhone Section of the site (http://www.apple.com/iphone/hello/).

Redundancy runs rampant on this thread except for my shot list. :D

dlpmaster
Feb 26, 2007, 12:01 AM
Apple already posted the Small, Medium, Large and HD Versions of the teaser..

www.apple.com/iphone/hello/


**sorry if someone posts this right before I hit the Post button..**

addicted44
Feb 26, 2007, 12:10 AM
What I find really interesting is the addition of the Apple image before the iphone on the apple website. Its quite obviously a result of the Cisco spat. I personally do not like apple's usage of an image in their product names (makes it more difficult to refer to), but I am sure that its not going to be an impediment to the products' success, if the products are good by themselves...

brucku
Feb 26, 2007, 12:24 AM
I was rather intrigued by the use of "Hello".

Made me think back to the original lisa/mac hello campaign. What do you think?

Maybe the next ad will just be the phone, being turned on - and it will say HELLO on the screen? Damn that would be a nice throwback

(I'm a dreamer)

DMann
Feb 26, 2007, 12:28 AM
Don't worry. I'll bet my last dollar that a link on Apples home page will soon say "Watch the new iPhone ad!"

They will get much more mileage out of this than a single airing. :) :apple:

Happened as you predicted!

brepublican
Feb 26, 2007, 12:30 AM
What I find really interesting is the addition of the Apple image before the iphone on the apple website. Its quite obviously a result of the Cisco spat. I personally do not like apple's usage of an image in their product names (makes it more difficult to refer to), but I am sure that its not going to be an impediment to the products' success, if the products are good by themselves...

What you on about? Its been like that the whole time, the :apple: logo has been before the iPhone since day 1

I never thought a 30 second ad would ever be this over analysed ever! Whoa! :rolleyes:

DMann
Feb 26, 2007, 12:31 AM
Just watched the HD version. Looks and sounds a little better but why did Apple say "Hello" in text and then "Coming in June" instead of "iPhone?" Some people don't even know the iPhone exists so I bet we're going to have a bunch of people now thinking the iPhone is called "Hello" and will be talking about "Dude, did you see that Hello thing that Apple is introducing in June?" Looks sweet! I don't know what it is but it looks cool.

And from the picture on the commerical, if I had no idea the iPhone exists I would have no idea what that device was other than an electronic gadget.

Sorry, but Apple's Marketing Team missed the mark on this one as far as conveying the important message goes, which is that Apple is now entering the cell phone market.

And Windows aired four "Wow" commercials, never once mentioning Vista.
This is the new trend, for now......

gugy
Feb 26, 2007, 12:32 AM
great ad.
Simple, yet powerfull. just like Apple.

Great job!;)

sonicboom
Feb 26, 2007, 12:32 AM
It was a commercial... just all the other commercials I fast forwarded past.

Big deal.

nagromme
Feb 26, 2007, 12:33 AM
The guys over at Myiphone caught a few differences between the iPhone we've been seeing, and the one that we saw tonight. Check it out.

http://www.myiphone.com/apple-iphone-ad-odds-n-ends-25462.php

No hardware differences--just the change from Cingular to AT&T.

miketcool
Feb 26, 2007, 12:42 AM
First thing that struck me was the new typeface at the end for "Hello" and "Coming in June". Any graphic designers wanna give an arch major a shout out for what the new font is. I expect it is Apple's new default.:)

DMann
Feb 26, 2007, 12:43 AM
The Cameron Diaz clip was actually from "Charlies Angels" when she was rescuing Bill Murray her boyfriend, Luke Wilson, phoned. :p

Yep, that was definitely the clip from "Charlie's Angels" (2000)
speaking into her little red hot chili Nokia 9690, black in back,
standing outside the chamber where Bill Murray was being held
prisoner. Good call!

andrewag
Feb 26, 2007, 01:09 AM
I love the Lucy part!!!!

floatingspirit
Feb 26, 2007, 01:10 AM
Saw it on TV, had no clue it was an apple commercial until the end.

Same here, except I tuned it out before the end came and never noticed it. LOL. Too many hellos to keep my attention. I would've kept watching if there was a floating apple logo or something. I was waiting for it too!

scu
Feb 26, 2007, 01:16 AM
This whole thread is a perfect example of how TV and the internet are merging.

Apple knows that eventually everyone will use the net to download programing and videos.

AppleTV will be a big hit and the iPhone will compiiment it nicely.

They will have a really hard time keeping up with demand for these two products in 2 years .

Kids will all want the iPhone to share videos and the parents will have the AppleTV to help them out.

Mgkwho
Feb 26, 2007, 01:31 AM
yayyy

I hope 'June' puts to rest those april/may shippers out there.

-=|Mgkwho

ortuno2k
Feb 26, 2007, 01:37 AM
I saved the movie as a quicktime movie to my Mac but I don't see any controls for it in Quicktime when the movie it's playing. No play, pause, rewind, etc.
Anyone else noticing this? Also under movie properties it says it was created with LiveStage Pro.

katanna
Feb 26, 2007, 01:38 AM
I don't know why, but I can't stop watching it! It is mesmerizing...

*sigh*

I know it has been said (many times, many ways), but:
http://www.apple.com/iphone/hello/

Matthew

4np
Feb 26, 2007, 01:39 AM
Actually, she is Audrey Tautou. In a shot from the movie: "Le Fabuleux destin d'Amelie Poulain (http://www.imdb.com/title/tt0211915/)". Great movie :)

polyesterlester
Feb 26, 2007, 01:51 AM
Actually, she is Audrey Tautou. In a shot from the movie: "Le Fabuleux destin d'Amelie Poulain (http://www.imdb.com/title/tt0211915/)". Great movie :)

Wow, people. Seriously. This has been stated so many times already. When it's something this obvious, you're on page 6, and you see that there's four more pages left, you should probably assume it's already been said.

kkarb
Feb 26, 2007, 01:55 AM
Here's my best shot list. You all can correct me or finish what I don't know at all til we get it right. Thanks.

1. Zoom to Phone - Alfred Hitchcock Director Dial M For Murder 1954
2. Lucile Ball - I Love Lucy TV Show 1956-64
3. Jackie Gleason - The Honeymooners 1955-56
4. Humphrey Bogart - Key Largo 1948
5. Marlon Brando - A Streetcar Named Desire 1951 or On The Waterfront 1954 (which is it?)
6. Jerry Lewis - The Bellboy 1960
7. Marilyn Monroe - Some Like It Hot 1959
8. Clark Gable - It Happened One Night 1934
9. Peter Sellers - The Pink Panther 1963
10. Steve McQueen - The Getaway 1972
11. Richard Dryfus - American Graffiti 1973
12. Burt Reynolds - Boogie Nights 1997
13. Bea Benaderet Voice of Betty Rubble - The Flintstones 167 Episodes 1959-66
14. Robert Redford - Three Days of the Condor 1975
15. Michael J. Fox - Back To The Future 1985
16. Harrison Ford - The Fugitive 1993
17. John Cusak - High Fidelity 2000
18. Audrey Tautou - Amélie 2001
19. Kevin Spacey - Glengarry Glen Ross 1992
20. William H. Macy - Fargo 1996
21. Dustin hoffman - Meet The Fockers 2004
22. Will Ferrell - Anchorman: The Legend of Ron Burgundy 2004
23. Sarah Jessica Parker (with her PowerBook)- Sex & The City (who can ID the episode name?) 1998-2004
24. Jeff Bridges - The Big Lebowski 1998
25. Billy Crystal - When Harry Met Sally 1989
26. Cameron Diaz - Charlie's Angels 2000
27. Samuel L. Jackson - Jackie Brown 1997
28. John Travolta - Face Off 1997
29. Robert De Niro - Meet The Fockers 2004 ? (Guess)
30. Ben Stiller as (Derek) Zoolander 2001
31. Michael Douglas - The American President 1995
32. Craig T. Nelson's Voice as Bob Parr - The Incredibles 2004
33. John Appleseed - on a rotating iPhone Display 2007
34. Hello
35. Coming in June
36. :apple:

Thanks to all who gave me corrections. Keep the corrections coming. :D

Aaack! The Bogie movie isn't Key Largo. I'm pretty sure it's The Maltese Falcon which was in 1942, I think. Ah, crap, it was 1941, but anyways yeah. That's Mary Astor's head. Otherwise great job, and quite impressive! :p :D

Also, I absolutely love this commercial. How perfect for Oscar night.

Edit: Also wanted to say to the people that think Apple didn't do a very good job in getting their message across...it had people answering phones more than 30 times. Crap, if that doesn't do it...

Kelmon
Feb 26, 2007, 01:58 AM
At this point I admit that I've not seen the advert nor have I read the posts by others on this subject but I do just want to say that we really must be in a state of slow news if a sodding teaser advertisement can be considered something worthwhile to write about. Seriously, who cares?

I can only hope that something happens in the Mac/Apple world so that we can talk about something more worthwhile than a commercial.

Apologies to those who don't think I'm showing the "right spirit" on this.

nagromme
Feb 26, 2007, 02:09 AM
At this point I admit that I've not seen the advert nor have I read the posts by others on this subject but I do just want to say that we really must be in a state of slow news if a sodding teaser advertisement can be considered something worthwhile to write about. Seriously, who cares?

I can only hope that something happens in the Mac/Apple world so that we can talk about something more worthwhile than a commercial.

That's nothing! What kind of slow night must it be if it's worthwhile to write about OTHER people writing about a teaser ad? :o

mymacluvsme
Feb 26, 2007, 02:20 AM
At this point I admit that I've not seen the advert nor have I read the posts by others on this subject but I do just want to say that we really must be in a state of slow news if a sodding teaser advertisement can be considered something worthwhile to write about. Seriously, who cares?

I can only hope that something happens in the Mac/Apple world so that we can talk about something more worthwhile than a commercial.

Apologies to those who don't think I'm showing the "right spirit" on this.

A slow news night talking about Apple's new commercial is better than a really slow news night if the only thing to talk about is vista.

netherfred
Feb 26, 2007, 02:25 AM
when you play the movie backward (command-arrow left)!

And no, I'm not regularly listening to stuff this way to find The Devil :D

F.