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View Full Version : Independent Video ("That") For Sale on the iTunes Store




CHROMEDOME
Feb 28, 2007, 05:50 PM
You can buy Forum Snowboards new video "THAT", 411 skateboard video magazine and some other snowboarding videos on iTunes now. This is a smart move for most action sports companies because almost every skate video is on Google Video right now and if they can sell it for 2 bucks instead of 25 at some shop then its better for them.



pdpfilms
Feb 28, 2007, 06:13 PM
You can buy Forum Snowboards new video "THAT", 411 skateboard video magazine and some other snowboarding videos on iTunes now. This is a smart move for most action sports companies because almost every skate video is on Google Video right now and if they can sell it for 2 bucks instead of 25 at some shop then its better for them.

Any of the 411 distributed ski flicks?

MacRumors
Feb 28, 2007, 09:39 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Variety reports (http://www.variety.com/article/VR1117960257.html?categoryid=20&cs=1) on a new entity on the iTunes Store. Apple started selling "That" (iTunes Link (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewVideo?id=217078617&p=217167967&s=143441)) a 39 minute snowboarding direct-to-DVD action video by Forum Snowboards. According to the article this "is the first time iTunes has sold video content that didn't come from an established network, studio or distributor."

After 10 months of negotiations, Forum Snowboards accepted the $1.99 lower price point of the iTunes TV section, where the video is found.

"People are not buying DVDs the way they used to, and it's becoming increasingly easy to get (illegal) versions of our content online, so we're thrilled to be able to pioneer an agreement like this with iTunes," said Mike Nusenow, general manager of the Program, Forum's parent company.

While this only represents a single indie video, it opens up the doors for Apple to distribute other independent authors through iTunes. Also interesting (though speculative) is with Apple's new trademark agreement (http://www.macrumors.com/2007/02/05/apple-inc-and-apple-corps-form-new-trademark-agreement/) with Apple Corps, it could also open up the possibility for Apple to distribute independent music -- bypassing traditional record labels altogether.

monke
Feb 28, 2007, 09:43 PM
Finally. This could spark many other independent films in the iTunes Store.

This is just the beginning. :)

Cult Follower
Feb 28, 2007, 09:49 PM
Finally. This could spark many other independent films in the iTunes Store.

This is just the beginning. :)

I agree with you entirely, eventually more and more independent films and other studios will be adding their content. Movies will follow the same trend as TV shows.

CommodityFetish
Feb 28, 2007, 09:54 PM
By all means, bypass the labels!!! It's about time. This would be by far the biggest thing since... downloaded music? nay, dare I say, recorded music itself (!) If they didn't get this out of their deal with apple corps, I will be very dissappointed.

thejadedmonkey
Feb 28, 2007, 10:01 PM
Maybe, if Apple gets it their way, it won't matter if the RIAA insists on DRM, because no one will buy their stuff!:eek:

I wish. but if I read the article correct, and it's only $1.99, I'm buying it. just so show support!

FelixGV
Feb 28, 2007, 10:12 PM
That's great! Because they're not getting ripped off by a label, and because extreme sports videos are nice. I wish the iTS will also start selling skateboard videos. The price is very attractive as well.

The only thing that s*cks is that it's not availible on the canadian store. Anybody knows an easy way, for a canadian, to get an american credit card so I could have an american iTS account??

Anyway, after Apple is done destroying the greedy labels, I hope they will stop their country-divisions monkey business. If there are any good sides to globalization, one of them would be sharing stuff from all over the world with everyone... let us get a piece of that!

Danksi
Feb 28, 2007, 10:13 PM
I wish. but if I read the article correct, and it's only $1.99, I'm buying it. just so show support!

... the lower price point may just be the ticket to success. As the article suggests, why go to the hassle of downloading the DVD or Movie content, when you can now easily get hold of it for a couple of $'s.

EngBrian
Feb 28, 2007, 10:16 PM
More videos to choose from is always good. Of course living in Canada means we have no videos to choose from at all...but I digress

MattyMac
Feb 28, 2007, 10:32 PM
Just downlaoded...I snowboard so its a given!

Sick video too and greeaaaaatt price!

NicP
Feb 28, 2007, 10:47 PM
I cant seem to find this in the Aus store, disappointing because I would have bought it :(

ClimbingTheLog
Feb 28, 2007, 11:08 PM
Maybe, if Apple gets it their way, it won't matter if the RIAA insists on DRM, because no one will buy their stuff!:eek:

Is this one DRM-free? My guess would be no. I'd love to be wrong.

I wish. but if I read the article correct, and it's only $1.99, I'm buying it. just so show support!

for DRM? No thanks.

CHROMEDOME
Feb 28, 2007, 11:25 PM
Is this one DRM-free? My guess would be no. I'd love to be wrong.



for DRM? No thanks.
You gotta realize that the whole reason Forum put this video on itunes is becuase no one buys the DVD's anymore, they are taking a HUGE hit in the prices because I can go to the shop right now and drop 25 bucks on this DVD. These videos are very very popular but they don't have any of the muscle of the major studios so its a lot harder to put pressure on google to take the videos off youtube or googlevideo.

phytonix
Feb 28, 2007, 11:26 PM
exactly.
Independent with DRM? No thanks.
Hello emusic!

Eric5h5
Feb 28, 2007, 11:37 PM
Anyway, after Apple is done destroying the greedy labels, I hope they will stop their country-divisions monkey business.

That has little to do with Apple. It would be much easier for them just to have one unified store that sold everything everywhere, and no doubt they would do that if they could. You could try telling your country to stop the monkey business of not being the U.S. ;), and having different laws and restrictions and trade agreements and stuff....

--Eric

mrkramer
Feb 28, 2007, 11:46 PM
Is this one DRM-free? My guess would be no. I'd love to be wrong.


I hope that it is but I don't think that it will be since they want the experience to be the same for everything on the store, so I doubt that we will see DRM free music or videos even from independent labels until Apple can make everything DRM free.

marioman38
Mar 1, 2007, 12:29 AM
I'll buy this just to support them... Glad its $1.99... There'd be disapointing sales for a $9.99 40min direct to dvd sports video...

DaveTheGrey
Mar 1, 2007, 12:39 AM
Does anyone already know Tunecore? (http://www.tunecore.com/)

The big 4 will go down. I can feel it.

Dave

BobbyDigital
Mar 1, 2007, 01:15 AM
Does anyone already know Tunecore? (http://www.tunecore.com/)

The big 4 will go down. I can feel it.


My band put our stuff on iTunes through Tunecore. Its a great service and i think we get 70 cents per download, which is really not bad at all. We almost made more money on iTunes than with selling physical CDs. The overhead for packaging and such is alot of money for a band to front without a label, so services like this are very helpful to independent artists. I recently quit to pursue film scoring and the band broke up, but you can check it out here:

Heirs on iTunes (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=152173464&s=143441)

or our old myspace: http://www.myspace.com/heirs

/shameless promo

Uragon
Mar 1, 2007, 01:41 AM
Maybe, if Apple gets it their way, it won't matter if the RIAA insists on DRM, because no one will buy their stuff!:eek:

I wish. but if I read the article correct, and it's only $1.99, I'm buying it. just so show support!

I'm with you here....

surferfromuk
Mar 1, 2007, 04:32 AM
Well you've got to assume Steve understands the movie business as well as the music business since he managed to become the largest shareholder of Disney and the largest online retailer of music...

(I still await the day I log on to see Apple have bought EMI - it's surely inevitable)

jiggigibbie
Mar 1, 2007, 06:09 AM
From the tunecore faq.

Can I also get videos into any of the stores/services?

Unfortunately, the stores/services TuneCore has partnered with are still sorting out their systems to accept the delivery of indie films/videos. iTunes in particular is sorting out the delivery mechanism for independent video/film and will be able to offer the service as soon as they are ready to go.

Rest assured, the moment it becomes possible, TuneCore will be there to help our clients distribute video. Stay tuned!

Sounds cool.

sushi
Mar 1, 2007, 06:16 AM
Personally a skier, but DL'ed the video. Nice! :)

bluebomberman
Mar 1, 2007, 07:36 AM
Also interesting (though speculative) is with Apple's new trademark agreement (http://www.macrumors.com/2007/02/05/apple-inc-and-apple-corps-form-new-trademark-agreement/) with Apple Corps, it could also open up the possibility for Apple to distribute independent music -- bypassing traditional record labels altogether.

Hold on there. Apple should definitely not become an independent music label. Bad, bad, idea. They're a tech company. They shouldn't strive to become as bloated and schizophrenic as Sony.

As for indie music on iTunes, well, that's been going on for a long time.

twoodcc
Mar 1, 2007, 08:07 AM
good news. is Shawn White in it?

MacVault
Mar 1, 2007, 08:27 AM
Since this new addition to iTunes is an independant, is Steve putting his money where his mouth is and making this content available WITHOUT DRM??? It would be nice to see Steve act on his words, where he can - and this like a place where he can since he is dealing directly with the independant.

If this content id DRM-ed then - NO THANKS! I will not buy any more DRM - especially after Steve's "Thoughts on Music" letter.

Demon
Mar 1, 2007, 08:49 AM
Just got it.
It's my first iTunes purchase, and glad that it's from an independent production.
This is much more a symbollic purchase, although i'd have to say the video makes me wish i was back at Blackcomb/Whistler again. :)

ideapower
Mar 1, 2007, 09:38 AM
This could potentially great news for independent film/video creators. BUT I'm really confused by the comment at the end of the article:

"it could also open up the possibility for Apple to distribute independent music -- bypassing traditional record labels altogether."

You guys are usually so on top of things, but that's a ridiculous thing to say. There are several avenues for independent artists to get into iTunes, and there have been for quite some time, regardless of whether they are affiliated with a label.

Here's a great example of an artist, TriangleMan, who has been on the store for over a year, and has no label affiliation whatsoever:
http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=74571414&s=143441
or
http://tinyurl.com/2ko6qq
(in case the long one gets cut off)

mdntcallr
Mar 1, 2007, 10:09 AM
Actually this isn't true, this isn't the first product on itunes that is independent.

My company Mediastile has distributed short films from sundance to itunes. These are as independent as you can get. and we did this before this film came online.

iKwick7
Mar 1, 2007, 10:12 AM
$2 for a snowboarding video? I am definitely there!

studiomusic
Mar 1, 2007, 10:48 AM
Just in time for my projects to come to fruition.
I have stuff I produced/wrote/recorded/master/did everything but sing, up on itunes (Kyria - Whispers In The Dark) and emusic, and a bunch of other places... no label intervention at all...
Now, to get a chance at video distribution would be great!
Can not wait!

glucker
Mar 1, 2007, 12:11 PM
It'd be amazing if ppl could post their own stuff up on iTunes, and get paid a fee for each DL... kinda like a YouTube, that you made money off of :D:D

kddpop
Mar 1, 2007, 01:35 PM
Does anyone already know Tunecore? (http://www.tunecore.com/)

The big 4 will go down. I can feel it.

Dave

tunecore seems cool but i have friends with experience with cdbaby and it seems much better to me...
no annual fee
smaller cut
they also warehouse and distribute your physical discs
they create a website to help market your cd
no uploading...you just send them the cd and they do it all
check them out. www.cdbaby.com

-kyle

fastdrive
Mar 1, 2007, 01:45 PM
Can you publish independent stuff in HD? I wonder if this is the real use of the :apple: tv. Kind of like HD quality youtube for your TV?

BobbyDigital
Mar 1, 2007, 03:08 PM
tunecore seems cool but i have friends with experience with cdbaby and it seems much better to me...
no annual fee
smaller cut
they also warehouse and distribute your physical discs
they create a website to help market your cd
no uploading...you just send them the cd and they do it all
check them out. www.cdbaby.com

-kyle

I've worked with CD baby in the past and I believe the Tunecore cut for iTunes is less, so the artists get more. Also for bands that want to control their own distribution, CD baby is not necessary. My experiences with online CD distributors in the past was not good... many of them fail to notify you in time when your CDs are out of stock, and are just a pain in the ass overall. I guess it's less work than doing it yourself, but I really didn't mind going to the post office every day since it was right around the corner from where I lived. To each his own.

MattyMac
Mar 1, 2007, 04:02 PM
good news. is Shawn White in it?

No, but its an awesome video with great snowboarders. It's really worth the two bucks. Even if you don't snowboard.

CHROMEDOME
Mar 1, 2007, 06:03 PM
It'd be amazing if ppl could post their own stuff up on iTunes, and get paid a fee for each DL... kinda like a YouTube, that you made money off of :D:D


No...the people in "THAT" are Pro snowboarders, its not like jimmy bob boy snowboarding in his backyard or at his local **** mountain. The prodcution values of "THAT" and some of the other snowboard videos(www.mackdawgproductions.com) are crazy, they are filming at least 100 days out of the year, the huge resorts close stuff down for them to film on their stuff, Forum has to pay 25 people full time, pay for them to travel all around the world and snowboard.

Calling this video independent isn't entirely true, but comparing this to YouTube is just rude.

ideapower
Mar 1, 2007, 09:12 PM
chromedome-
if it's produced outside the major hollywood studio system, it's considered "independent"... no matter how elaborate or expensive the production was.

same is true with music... the only requirement is that it's something not released by one of the "Big 4"... even if it's distributed by one of them it still fits in the "independent" category.

it's a broad category either way.

Rot'nApple
Mar 2, 2007, 10:29 AM
I agree with you entirely, eventually more and more independent films and other studios will be adding their content. Movies will follow the same trend as TV shows.

I certainly hope not!

I'm sure Sundance doesn't give carte blanch to every single indie film that comes it's way. I'm sure there is some guideline regarding artistic and entertainment value. It's bad enough that the major labels and producers in Hollywood green light stuff that should have never seen the light of day and are a waste of fine celluloid. The same goes to the major recording labels.

I'd hate to see it become like cable tv. You know, cable tv, where there are 250+ channels to fill and yet there is nothing on. You know, where you pass by shows like the 'reality tv" of The Simple Life, Big Brother, The Osbournes, Road Rules, Hulk Hogan and family, Jessica Simpson and whoever she was married to, etc., etc., etc.

Yeah, now that's entertainment! Blah!!

Cable tv has 250+ channels to fill, 24 hours a day, 365 days a year and fill it they do with everything under the sun, to the point where I got rid of the premium package channels and then the extra channels and went with basic local channels and the bottom tier of cable programming. And even still, I wish there was a "a la carte" to pick and choose and pay accordingly so I can reduce my choices even further to the point of knowing I am going to veiw channels who's content I know I am going to appreciate.

Now I know, my tastes are not your tastes and your tastes are not someone else's tastes and I know I'm not paying a monthly subscription - THANK GOD to get on ITMS only to be disappointed by the ever increasing so called "content". I'm just saying don't bloat the ITMS because you can. Don't increase servers to hold content just to hold content. If you fill those servers with everything under the sun it then becomes like the 250+ channels of cable tv, you know, "where there's nothing on"! :(