just wondering...

[martyviola]

i feel like i see the "all lowercase, no space, first word bold, second normal" thing on logos all the time. when did this start? just out of curiosity...

thanks, martyviola
i.e.

[mkrishnan]

Erm...your attachment looks like the Mac icon for a TIFF file to me... which I think is not what you have in mind?

I think the bold followed by plain part of that trend started quite a number of years ago, but the lowercase part is slightly newer... but I can't think of specific examples.

[Sparky's]

I know exactly what you're talking aobut. We have a customer here (Albany-Colonie Chamber of Commerce) that does that exact thing with the individuals name: firstlast and will take it a step further with the organizations name
albany-coloniechamber

They've been doing this since around 2000-2001 and I've seen other examples like this for that same amount of time.

[LeviG]

I cant really say I've noticed the bold first, normal second that much myself. Having said that my company logo is narrow normal text followed by bold normal text in conjunction with a stylised image, so you could say I have it reversed. :D

[shecky]

1983 with the release of Helvetica Neue.

[martyviola]

thanks so much for the comments, i was trying to upload a pic and i guess it somehow got messed up :)