PDA

View Full Version : Apple TV at Best Buy




MacRumors
Mar 22, 2007, 10:48 AM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

News.com's Apple blog (http://news.com.com/2061-10793_3-6169447.html?part=rss&tag=2547-1_3-0-20&subj=news) reveals that Best Buy will be carrying the Apple TV starting on Tuesday. They will have a two week "exclusive" over other non-Apple retail stores in carrying the new device.

Initial supplies will be limited with only 3000 units shipping across 800 stores.

Apple has recently been testing (http://www.macrumors.com/2006/06/05/apple-best-buy-update-just-a-pilot/) sales at Best Buy with a pilot program for selling Macs at the popular retailer. The Apple TV's push into non-Apple retailers also reflects the "consumer electronics" nature of the device.



justflie
Mar 22, 2007, 10:52 AM
Great! Now I don't need to drive an hour to try out the ATV. There's a Best Buy that sells Macs only 5 minutes away. I hope they give it a prominent position on the floor. Do you think it would be sold near the computers or near the ginormous wall of HDTVs? Wouldn't it be amazing to run the ATV on that many TV's at once? :D

Rocketman
Mar 22, 2007, 10:55 AM
Initial seeding of less than 4 per store sounds small, but these are likely demo units pending delivery of more through normal distribution channels; company trucks going to each store in the normal course of inventory refurbishment.

Rocketman

technicolor
Mar 22, 2007, 10:57 AM
Bestbuy doesnt know how to sell Apple products.

slffl
Mar 22, 2007, 11:04 AM
A Big Ol' negative on this one. Next thing you know they'll be selling their products at Wal-Mart.... oh wait.... (sigh)

~Shard~
Mar 22, 2007, 11:08 AM
Bestbuy doesnt know how to sell Apple products.

I agree - this could be detrimental to Apple's consumer image more than anything. Best Buy is essentially a FUD Factory when it comes to things like this...

On the plus side, at least the Apple TV will be more accessible to people. The question is, whether they will want to buy one or not after dealing with the ineptness that is Best Buy. :rolleyes: :cool:

pgwalsh
Mar 22, 2007, 11:10 AM
A Big Ol' negative on this one. Next thing you know they'll be selling their products at Wal-Mart.... oh wait.... (sigh)I'll never shop at Best Buy. After the internal/external website fiasco, they've lost me as a consumer for good. Thankfully there're two Apple stores close to me.

andiwm2003
Mar 22, 2007, 11:15 AM
3000 for 800 stores. that's a joke i hope! if atv is to take off they'd better have enough for everyone who want's one during the initial hype. and they need a lot of them out there before the competitors boxes hit the shelves.

sachamun
Mar 22, 2007, 11:18 AM
Can someone tell me what the big deal is about the apple TV, and why it's getting so much coverage here? I know it's a new product and all, but it seems that every single predictable movement is getting treated like big news here. Same with CS3 by the way...I know it's being released on mac os before windows, but other than that, what does it have to do with mac?

mozmac
Mar 22, 2007, 11:23 AM
I think it's great that Apple continues to push its products into more stores. The consumer products should get the popularity they deserve. I know some fear that Apple's platform will become too trendy, but I don't think that will ever happen. Mac OS X will always have a strong presence in the market, but will not become the dominant player, allowing it to keep it "elite" status that so many associate with it.

Superdrive
Mar 22, 2007, 11:28 AM
If I had to get an Apple TV instantly, I would rather go to Target or WalMart over Best Buy to get it. As stated above, Best Buy is a FUD factory. After working in a few stores, I've lost faith (not like I really had any) in their "knowledgeable" staff.

But, whatever gets it out there. We have to remember there are people that know what they want and don't care where they get it from. By Apple placing their products at Target, WalMart, and even Best Buy, anything Apple is accessible same day.

docpsycho
Mar 22, 2007, 11:35 AM
Apple has recently been testing (http://www.macrumors.com/2006/06/05/apple-best-buy-update-just-a-pilot/) sales at Best Buy with a pilot program for selling Macs at the popular retailer.


Here we go again. and her it will FAIL again. the amount of training the pimpled dorks in blue got, was a CD-Rom, with a user takes the inititative to learn.... that was never watched! Been there Done That.

I was the MAC DADDY on the test run of 2004, in the store I had worked at.

Apple should only focus on the appliances (iPod, TV, etc) Aftermarket retailers can't deliver. CompUSA has to rely on outside help / Specialist to really move product.

Guess tho nerd biscuits over tin the PC realm are really not that smart after all (thats why they trash apple instedt of learning about it)

notjustjay
Mar 22, 2007, 11:36 AM
I'll never shop at Best Buy. After the internal/external website fiasco

Edit: My post was originally "Tell! Is there a link?"

I did a Google search and found some references to that. Shady, but sadly not unique...

Something similar happens when you browse the kiosk at Chapters. They're obviously using the same back-end (the site looks almost the same as the Chapters website) but instead of showing you the discounted online price, it shows you the full retail price. I suppose it's different enough that one could arguably not be deceived, but still.

I'm more disappointed that Home Depot, unlike just about every other B&M store I can think of that also has a web store, not only offers different prices on the identical items on their website, but the B&M stores refuse to price match their own website. But that's getting off-topic...

docpsycho
Mar 22, 2007, 11:37 AM
I've lost faith (not like I really had any) in their "knowledgeable" staff.


That's because the smart ones got out of there and got real work, with real pay!

pgwalsh
Mar 22, 2007, 11:44 AM
Tell! Is there a link?
Slashdot:
http://yro.slashdot.org/article.pl?sid=07/03/03/0423239

Engadget:
http://www.engadget.com/2007/03/03/best-buys-secret-intranet-site-exposed/

I'm sure if you do a google search you'll find more.

Doctor Q
Mar 22, 2007, 11:44 AM
I guess I'll stop by our local Best Buy and ask them a few questions. I'm curious whether anybody there will be able to answer some basic :apple:TV questions once the merchandise is there. I hope I'm pleasantly surprised. If not, it may not be helping Apple's sales to have uninformed salespeople confusing (or at least not unconfusing) people with questions about the product.

twoodcc
Mar 22, 2007, 11:47 AM
good news! so hopefully more people will buy it :) :apple:

notjustjay
Mar 22, 2007, 11:50 AM
I'm sure if you do a google search you'll find more.

Indeed. Yuck.

I remember on several occasions playing with the Macs at my local Best Buy, which are internet-connected. Zipping around the web worked just great, until I decided to compare Best Buy's pricing with the Apple Store. For some reason, www.apple.com/store just didn't seem to load...

BuzWeaver
Mar 22, 2007, 11:58 AM
Bestbuy doesnt know how to sell Apple products.

I suppose the plus side is you can get your cables while you're there. :)

bearbo
Mar 22, 2007, 12:01 PM
Indeed. Yuck.

I remember on several occasions playing with the Macs at my local Best Buy, which are internet-connected. Zipping around the web worked just great, until I decided to compare Best Buy's pricing with the Apple Store. For some reason, www.apple.com/store just didn't seem to load...

what! you don't know apple store's price by heart?! :eek:












jk.

Darkroom
Mar 22, 2007, 12:17 PM
Bestbuy doesnt know how to sell Apple products.

Best Buy / Futureshop is awful... awful awful awful... shopping there is just as annoying as shopping at Wal-Mart (minus the 800 "super-moms" with their 2000 screaming kids)... and the staff at Best Buy are generally never helpful...

Rocketman
Mar 22, 2007, 12:36 PM
Apple TV is more of a "commodity product" than most Apple products. All you really have to know is the primary sales pitch of "if it is on iTunes it is on TV", and what cable to get, HDMI or Composite Video. Done.

So commodity sales simpletoms like Best Buy, Target and Wal-Mart just need a stack of Apple TV's and a tray of two different cable types. Done.

With the iPod they had to train users on the "benefits and usage". The market for Apple TV is EXISTING iTunes users.

Rocketman

chaseardoin7
Mar 22, 2007, 12:40 PM
best buy has offically posted the apple tv with a "coming soon" button. here is the link to the page:

http://www.bestbuy.com/site/olspage.jsp?skuId=8289103&st=apple+tv&type=product&id=1172881381528

Doctor Q
Mar 22, 2007, 12:49 PM
Apple TV is more of a "commodity product" than most Apple products. All you really have to know is the primary sales pitch of "if it is on iTunes it is on TV", and what cable to get, HDMI or Composite Video. Done.Cables are the easy part. Answering :apple:TV shoppers' questions about TV sets and wifi might take more expertise.

Xyl
Mar 22, 2007, 12:57 PM
Maybe it isn't "exclusive" to Best Buy after all...

http://crave.cnet.com/8301-1_105-9700110-1.html

bommai
Mar 22, 2007, 01:06 PM
best buy has offically posted the apple tv with a "coming soon" button. here is the link to the page:

http://www.bestbuy.com/site/olspage.jsp?skuId=8289103&st=apple+tv&type=product&id=1172881381528

They already screwed up. It is cataloged under HDTV Tuners, along with Tivo Series 3 and a Samsung ATSC tuner box. Oops.

iPhil
Mar 22, 2007, 01:12 PM
I guess I'll stop by our local Best Buy and ask them a few questions. I'm curious whether anybody there will be able to answer some basic :apple:TV questions once the merchandise is there. I hope I'm pleasantly surprised. If not, it may not be helping Apple's sales to have uninformed salespeople confusing (or at least not unconfusing) people with questions about the product.



so true on that issue



Cables are the easy part. Answering :apple:TV shoppers' questions about TV sets and wifi might take more expertise.


I know some the wifi knowledge but tv sets i know very little.. " But i don't know 'how much longer that my 'job' will keep me there" .. :eek: :eek:

digitalbiker
Mar 22, 2007, 01:45 PM
Apple TV is more of a "commodity product" than most Apple products. All you really have to know is the primary sales pitch of "if it is on iTunes it is on TV", and what cable to get, HDMI or Composite Video. Done.

So commodity sales simpletoms like Best Buy, Target and Wal-Mart just need a stack of Apple TV's and a tray of two different cable types. Done.

With the iPod they had to train users on the "benefits and usage". The market for Apple TV is EXISTING iTunes users.

Rocketman

Exactly, if Apple is going to make it in the electronic appliance market then they are going to have to sell through the mass market channels. (Walmart, BestBuy, Target, etc).

Just look at the ipod. I'm sure that marketing the ipod at BestBuy didn't hurt Apple's image in the least and it most likely increases sales exposure to the mass market significantly.

Squidly
Mar 22, 2007, 01:51 PM
Bestbuy doesnt know how to sell Apple products.

The Apple section of Best Buy is pretty pathetic. It's a small sliver of real-estate well away from the rest of the computers. In the 2 Best Buys I've been in, they're tucked back by the printers/printer paper.

They should be right smack-dab in the middle of the PC section, on a little jewel bezeled island of their own. Instead they're in no-mans land by the office chairs and tv stands. :P

It'll never work given that layout.

mrweirdo
Mar 22, 2007, 03:16 PM
I for one would like to see a bigger presence in best buy(preferably circuit city though) especially if there were to offer authorized service since there inst a nearby Apple Store or authorized service center since Compusa closed up shop. Course I wouldn't trust them for anything but ordering a simple battery replacement if my current one decides to go poof again but at least it makes it convenient again for those sorts of issues.

MacJoe
Mar 22, 2007, 04:45 PM
I can't imagine why Apple is doing business with Best Buy. Our local BB can't even tell the truth about non-Apple products. On two occasions I've been subjected to bait and switch tactics. On another occasion, I saw a salesperson talk up a notebook computer, check the store's stock, discover they were out, talk up a higher priced substitute, and then do it all over again with the very next customer...same out of stock computer...same higher priced substitute. Neither customer bought either computer. I understand BB is under criminal scrutiny in Connecticutt for bait and switch tactics. Our local store had Mac Minis on the floor, but no salespeople could answer even the simplest questions about them. I've spent my last dollar in Best Buy.

TSEliotLives
Mar 22, 2007, 05:24 PM
I'm going to have to take the position of the jaded post-BBY employee on this matter, I'm afraid.

Oh, I wish Apple weren't doing this. I mean, I know they probably have a grander vision than I do, but do they really? I mean, does Apple really truly understand how BBY works? I bet not.

I once asked one of my co-workers in Digi (a supervisor, mind you), why he steered customers away from iPods. His answer, "Well, they don't play MP3 files!" I stared in disbelief. "Of course they do!" I said, and he replied, "No, they don't. They only play those files you buy from Apple. And nobody uses that."

Kids, this is not an isolated incident. It might not be the same untruth, but I guarantee that your local Big Yellow Tag of Doom is spreading some equally disturbing FUD, maybe about an Apple product, maybe not. Maybe it's like what one Magnolia Sales Pro (mind you, who are supposed to be the best in the biz) told me. "No, Loudspeakers and Speakers are different. They're two different things. Loudspeakers are better."

If Apple has a foothold with a product, well, then, let BBY do with it what they will. Who could screw with the iPod right now? I mean, iPods could come raining down from the sky, white-hot, aiming for every man, woman, and child in sight, and Apple would still be fine. But a new product, one that has no street cred, no established verdict in the court of public opinion?

Dear Apple,

Please, for the love of God. BBY makes a lot of people very angry, myself included. They don't have a passion for selling your product, in fact, they could really give two shakes whether they sell an iPod or a Creative Zen (actually, they like the Zen better: easier acc'y and PSP attachment, higher immediately visible margin). BBY resorts to barely legal sales tactics all too often, and preys on the uninformed. They consistently discriminate against customers and employees based on race and sexual orientation (allegedly). Find some other big box to hawk your stuff.

Sincerely,

Me

Peace
Mar 22, 2007, 06:16 PM
best buy has offically posted the apple tv with a "coming soon" button. here is the link to the page:

http://www.bestbuy.com/site/olspage.jsp?skuId=8289103&st=apple+tv&type=product&id=1172881381528


This is from that link under features :

"USB 2.0 PC connectivity for high-speed transfer rates"


I thought the USB was for "maintenance" only ?

Doctor Q
Mar 22, 2007, 06:19 PM
Find some other big box to hawk your stuff.Is there a particular big box retailer that you think would do a good job selling :apple:TV?

This is from that link under features :

"USB 2.0 PC connectivity for high-speed transfer rates"


I thought the USB was for "maintenance" only ?I suppose we should be glad their maintenance is done at high speed. :rolleyes:

Although, since there's an operating system inside the box, which even has a Software Update feature, why can't the network connections be used for maintenance? Macs can be netbooted, of course, and with network connections there's a choice of wired and wireless, providing more options (in case one fails) than a USB port.

I'm hoping Apple has more USB port uses in mind for the future.

smilanov74
Mar 22, 2007, 08:10 PM
I love how this thread is all about how inept the Best Buy employees will be at selling the appleTV, and yet one of the "all-knowing" among us says: "All you really have to know is the primary sales pitch of "if it is on iTunes it is on TV", and what cable to get, HDMI or Composite Video. Done"

TSEliotLives
Mar 22, 2007, 09:15 PM
Is there a particular big box retailer that you think would do a good job selling :apple:TV?

I'm a big fan of big-box retailers that operate like small-box ones. They're usually regional, sometimes a little bigger. Take, for instance, Abt, Tweeter, or American TV. Being in Wisconsin, I'm fairly familiar with American, and I have it on good authority that all of their publications, ads, and audio/video production (which is done in-house) is all done on Macs. The same people in charge of developing training programs are the ones who work on Macs day in and day out. It's these sorts of retail outlets that I feel are going to be players soon.

Because it's only a matter of time before Best Buy's bubble bursts. TV's with 40 points of margin only a year or two ago now have maybe 10, max. High-ticket items like flat-panel HDTVs are now available at every big box, and if you can't make it to your ZIP code's Wal-Mart, just stop at a 7-11. They sell 'em, too.

Computers have zero margin. Everything is in accessories and services.

So where is the money to be made? Well, Best Buy is betting it's in Market Saturation, and services. by having a massively huge number of stores running with a razor-thin NOP, and the largest revenue stream quickly becoming (they think) full-serve, is really the only way Best Buy will survive. But history has shown that the Wal-Mart approach doesn't always work: building more stores than a region is able to support will cause the entire network to collapse, with every store competing for business, and none getting enough to stay alive.

Non commissioned salespeople? Read: "I don't get paid enough to know the answer to that question." And frankly, at $8.50/hr, would you?

No, Apple would be wise to consider its allies in small big-boxes. You'll see them gaining prominence, as Fire Pooch and Circuit City crash and collectively burn, and Best Buy finally alienates its last remaining loyal customer segment: upwardly mobile, hip, urban 20-something males.

JGowan
Mar 22, 2007, 09:50 PM
Can someone tell me what the big deal is about the apple TV, and why it's getting so much coverage here? I know it's a new product and all, but it seems that every single predictable movement is getting treated like big news here.I have to agree. For a mere $200 more, one could hook a Mac Mini to their big screen and have a lot more. That's exactly what I did. Kind of. I opted for the top of the line Mini and strapped a 500GB Lacie base underneath it. it is so sweet. Sure I have to use a bluetooth mouse/keyboard with it but it certainly is better having way more space, web surfing abilities, DVD watching (and burnage) + everything else that comes with having an Apple computer -- and with an HDMI cable, DVDs through the mac look absolutely beautiful, even on a 50" HDTV (Vizio P50HDTV10A).

MAC MINI - $599
1.66Ghz Intel Core Duo • 512MB memory • 60GB hard drive

Rocketman
Mar 22, 2007, 10:18 PM
I love how this thread is all about how inept the Best Buy employees will be at selling the appleTV, and yet one of the "all-knowing" among us says: "All you really have to know is the primary sales pitch of "if it is on iTunes it is on TV", and what cable to get, HDMI or Composite Video. Done"

I apologize for the contemporaneous post. I should have said:

"If it's on iTunes, it's on your widescreen TV"

and

"Component video" (Y'PbPr)

Thanks for the criticism. It kept me on my toes, let me correct the record in a timely way, and reminded me that at least "I" still have a life. :)

Once again, please pardon me.

Rocketman - BTW now I am "all knowing" :D

Doctor Q
Mar 23, 2007, 01:39 AM
Computers have zero margin. Everything is in accessories and services.Which is why I shop regularly at Best Buy but never buy cables there. I've found cables there for $20 or more that I could get for $5 or less elsewhere.

jsw
Mar 23, 2007, 08:50 AM
Which is why I shop regularly at Best Buy but never buy cables there. I've found cables there for $20 or more that I could get for $5 or less elsewhere.I completely agree. The DVI->HDMI cable that's arriving today cost me $16 ($21 shipped, I think). I couldn't find anything in retail stores for anywhere near that. In fact, I could have overnighted it (I didn't), and still have saved a fair chunk of change. While I agree that maybe, just maybe, some people can distinguish between middle-of-the-road cables and high-end audiophile ones, I suspect most people, including audio/videophiles cannot, and I know it won't make much difference to my kids as they watch Kim Possible. :)

JOE40
Mar 23, 2007, 08:59 AM
3000 for 800 stores. that's a joke i hope! if atv is to take off they'd better have enough for everyone who want's one during the initial hype. and they need a lot of them out there before the competitors boxes hit the shelves.

On the AppleTV there is no F-style or Yellow RCA-type composite output connector, There is no S-video output connector either. You must have either HDMI or Component (Red, Blue Green) video inputs on your TV.

No word yet on whether it plays ripped dvd's (from the harddrive of a Mac or PC). I'm sure someone will try very soon.

The Pixel Magic MB100 or MB200 Media box does have the outputs mentioned above, works directly with normal standard definition 4x3 TV's as well as High Def TV's up to 1080i. It also plays ripped dvd's for sure. Much more expensive than the AppleTV, but also available with up to a 750gig hard drive and "supports all the most popular formats including MPEG 1/2/4, WMV9, DivX™ and XviD, as well as DVD .ISO and .VOB files" as well. When adding a hard drive to the box you have to configure it from a Windows PC with NTFS. This box also supports hard drives connected via it's two USB ports. You can also plug it directy into a PC to transfer files to it like a regular USB external hard drive.

AidenShaw
Mar 23, 2007, 09:06 AM
"if it is on iTunes it is on TV"

What's "iTunes"?


Trick question - is it the customer or the BB salesman who's asking this question? ;)

The Pixel Magic MB100 or MB200 Media box does have the outputs mentioned above, works directly with normal standard definition 4x3 TV's as well as High Def TV's up to 1080i.

Also, D-Link, Netgear, BuffaloTech and about a dozen others - just search for "media center extender" and similar terms.

Speaking of which, the Xbox360 is also a great media center extender.

All of the above play content that isn't on iTunes (.VOB/.MPG/.WMV/.AVI....)

donlphi
Mar 25, 2007, 02:43 AM
A Big Ol' negative on this one. Next thing you know they'll be selling their products at Wal-Mart.... oh wait.... (sigh)

This is one way to get their products in small town America. Unfortunately there can't be an Apple Store on every street corner.

I love the fact that I have the luxury of living 10 minutes from an Apple Store. My parents on the other hand, not so lucky. They have a 2 hour drive to the nearest Apple Store, 30 minute drive to the nearest Best Buy.

Perhaps not the greatest "display", but at least it gets on the radar.

iPhil
Mar 28, 2007, 07:19 PM
@ my work (Fry's Electronics--San Marcos,Ca) got the :apple: tv monday afternoon .. the buyers sent in 7 units and there out on the floor to be sold .. :D :cool:


The :apple: packaging is excellent for the :apple: tv box :cool:


its still 299.99 but i don't get any off of it with my secret password ;)

dodong
Apr 4, 2007, 08:44 PM
I think this Apple TV is not a good product yet. There are so much more improvements to be made yet.

http://reviews.cnet.com/Apple_TV/4505-6739_7-32306442.html

snowmoon
Apr 4, 2007, 10:24 PM
Bestbuy doesnt know how to sell Apple products.

I've seen the ATV at the Apple store... Apple doesn't know how to sell the AppleTV. You would think they would make sure it was at an optimal resolution and that it was loaded with lots of good movies, music videos, and podcasts that can actually take advantage of the 37" display and not look like total crap.

I saw barely passable video and scaling artifacts. The pictures looked excellent though.

clevin
Apr 5, 2007, 01:15 PM
Bestbuy doesnt know how to sell Apple products.

haha, seems u still feel bad about 1990s