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View Full Version : Sony Bravia TV used for Apple TV demo's.




princealfie
Mar 24, 2007, 07:56 AM
Yesterday dropped by the Gateway Apple store and saw the huge Sony Bravia plasma TV's used to demo the Apple TV. I didn't realize that Apple and Sony were so close? Hmm...



siurpeeman
Mar 24, 2007, 08:21 AM
two things:

1. apple's gotta use somebody's tv, so what's the big deal if they're using a sony, a samsung or any other brand? the fact that they're using a sony tv really shouldn't be raising any alarms. it's not something we should be looking too much into.

2. it's not like apple needs sony's permission to use their tv's. they just go out and buy some like any any other person/company. i don't think they called sony up and said, "hey, we could use some bravias over here. we'd really appreciate it. thanks!"

Turkish
Mar 24, 2007, 08:27 AM
Yesterday dropped by the Gateway Apple store and saw the huge Sony Bravia plasma TV's used to demo the Apple TV. I didn't realize that Apple and Sony were so close? Hmm...

They've been in the back of the stores for at least two months waiting to go on display.

two things:

1. apple's gotta use somebody's tv, so what's the big deal if they're using a sony, a samsung or any other brand? the fact that they're using a sony tv really shouldn't be raising any alarms. it's not something we should be looking too much into.

2. it's not like apple needs sony's permission to use their tv's. they just go out and buy some like any any other person/company. i don't think they called sony up and said, "hey, we could use some bravias over here. we'd really appreciate it. thanks!"

1. Apple wanted to use a quality TV and Sony is a well-respected brand.

2. Permission, no. Called em up and asked for a discount, you bet. Three TV's per store X 176 stores...

mojohanna
Mar 24, 2007, 09:36 AM
Small point of clarification, the Bravia series is LCD, not plasma. Additionally, these are one of the best reviewed LCD HDTV's on the market. (That would be the high end XBR version). It would make sense to use one of the best TV's to promote your set top box. Wow em with the pict quality and they don't think twice about buying.

princealfie
Mar 24, 2007, 09:40 AM
That's ironic because I have known that Sony and Apple only contracted for batteries and CD-ROM's in the past.

It just startled me that Sony was chosen for the TV set considering that Apple TV will become a gaming console to compete against the PS3 in about 2-3 years. Hmm...

Of course, the Sony content just appeared on iTunes so that's interesting. They are the last to jump on board.

Martin C
Mar 25, 2007, 08:43 PM
Yes, they are indeed Sony Bravias. I took these two photos at the SoHo NYC store today:

http://img401.imageshack.us/img401/8581/dsc0033vs7.jpg (http://imageshack.us)

http://img153.imageshack.us/img153/3030/dsc0035jf5.jpg (http://imageshack.us)

aristobrat
Mar 25, 2007, 09:33 PM
2. Permission, no. Called em up and asked for a discount, you bet. Three TV's per store X 176 stores...
After the laptop battery fiasco earlier this year, you'd think that Sony would have given them to Apple for free.

aafuss1
Mar 25, 2007, 09:41 PM
Looks like the Sony Bravia being used are either the V or S series.

GoCubsGo
Mar 25, 2007, 09:42 PM
two things:

1. apple's gotta use somebody's tv, so what's the big deal if they're using a sony, a samsung or any other brand? the fact that they're using a sony tv really shouldn't be raising any alarms. it's not something we should be looking too much into.
Because if we did not start rumors based on assumptions we wouldn't be human.


2. it's not like apple needs sony's permission to use their tv's. they just go out and buy some like any any other person/company. i don't think they called sony up and said, "hey, we could use some bravias over here. we'd really appreciate it. thanks!"

That is right. If anything I think Sony's would start to sell more because it'll somehow be associated. People will want to mimic the quality seen in stores if they don't already have a set or if they're looking for another. I also believe that it is a stellar choice to show off what :apple: TV can do.

WildCowboy
Mar 25, 2007, 09:44 PM
They were also using Bravias to demo the :apple:tv on the floor at MWSF.

swingerofbirch
Mar 25, 2007, 10:14 PM
I'm glad they're using Bravias, as they are the world's first televisions for both men AND women (http://products.sel.sony.com/hdtv/bravia/index.html). It would be a shame if only half the population could see the screen.

princealfie
Mar 25, 2007, 10:38 PM
I'm glad they're using Bravias, as they are the world's first televisions for both men AND women (http://products.sel.sony.com/hdtv/bravia/index.html). It would be a shame if only half the population could see the screen.

You have got to be kidding me. And this is the same company trying to pull over BluRay over our heads (think Al Gore's invention of the internet)?

My goodness. I think that Sharp or Panny could have been just as good a choice.

siurpeeman
Mar 25, 2007, 10:55 PM
I'm glad they're using Bravias, as they are the world's first televisions for both men AND women (http://products.sel.sony.com/hdtv/bravia/index.html). It would be a shame if only half the population could see the screen.

your link made my day. :)

Cybix
Mar 25, 2007, 11:01 PM
bravia's are SO nice to look at, no wonder Apple chose them :)

Aniej
Mar 25, 2007, 11:07 PM
Yes, they are indeed Sony Bravias. I took these two photos at the SoHo NYC store today:

Oh, the SoHo Apple store, how I miss the good old days. I lived in SoHo this past summer, in fact I was two blocks away from the store. Man I loved SoHo. It was amazing to just stop for 2 minutes on any given day and watch the sheer number of people going into the Apple store. :apple: :D

ftaok
Mar 26, 2007, 05:48 AM
Looks like the Sony Bravia being used are either the V or S series.

You're right. I can't tell the size, but they are definately the S2000 (or S2010) series Bravia XBR1. It's a 720p (1366x768) HDTV and are last year's models. They've been eclipsed by the XBR2, XBR3, and V2500 series of 1080p panels.

As far as Apple using name brand TVs in their displays and ads, I remember the mini webpage showing it connected to a Samsung DLP. They've also used these same XBR1's on some other webpages.

If these are brand new, they're probably overstock that Sony (or a retailer) is trying to unload. Hope Apple got a great deal on them.

Aside - I wonder what they're going to do with them when they change the store display. Maybe they'll sell them to store employees.

ft

Multimedia
Mar 26, 2007, 06:01 AM
Yes, they are indeed Sony Bravias. I took these two photos at the SoHo NYC store today:Thanks for those fantastic pictures Martin. Awesome work man.Looks like the Sony Bravia being used are either the V or S series.Nope They're 32" KDL-V32XBR2 @ $1,700 (http://www.sonystyle.com/is-bin/INTERSHOP.enfinity/eCS/Store/en/-/USD/SY_DisplayProductInformation-Start?ProductSKU=KDLV32XBR2&Dept=tvvideo&CategoryName=tv_flatpanel_32to40). You can tell because XBRs have that metal strip dividing the screen and the speakers and S & V units don't.

Martin C
Mar 26, 2007, 08:30 AM
Oh, the SoHo Apple store, how I miss the good old days. I lived in SoHo this past summer, in fact I was two blocks away from the store. Man I loved SoHo. It was amazing to just stop for 2 minutes on any given day and watch the sheer number of people going into the Apple store. :apple: :D
Yes, SoHo is quite a wonderful neighborhood.

Thanks for those fantastic pictures Martin. Awesome work man.
Thanks Multimedia, anytime.

other
Mar 26, 2007, 12:02 PM
It just startled me that Sony was chosen for the TV set considering that Apple TV will become a gaming console to compete against the PS3 in about 2-3 years. Hmm...

Apple TV will become a gaming console to compete against the PS3. Right.

ftaok
Mar 26, 2007, 12:07 PM
Nope They're 32" KDL-V32XBR2 @ $1,700 (http://www.sonystyle.com/is-bin/INTERSHOP.enfinity/eCS/Store/en/-/USD/SY_DisplayProductInformation-Start?ProductSKU=KDLV32XBR2&Dept=tvvideo&CategoryName=tv_flatpanel_32to40). You can tell because XBRs have that metal strip dividing the screen and the speakers and S & V units don't.

Interesting. It's funny that Sony is calling this TV an XBR2 when it looks exactly (or at least similar) like the XBR1's. The 40" and bigger XBR2 look completely different.

I stand corrected.

ft

dextertangocci
Mar 26, 2007, 01:02 PM
That is right. If anything I think Sony's would start to sell more because it'll somehow be associated. People will want to mimic the quality seen in stores if they don't already have a set or if they're looking for another. I also believe that it is a stellar choice to show off what :apple: TV can do.

I bought a 40" Bravia S series because I heard Apple was using them for the :apple: tv, I'm just waiting for the :apple: tv to arrive n South Africa now:)

mojohanna
Mar 27, 2007, 06:38 PM
I bought a 40" Bravia S series because I heard Apple was using them for the :apple: tv, I'm just waiting for the :apple: tv to arrive n South Africa now:)

The problem with the S series is that they max out at 720p. The V series is a full 1080 while the XBR will upcode any signal to the full 1080. It is easy to get confused by retialer's ads cause they don't really specify the series.

I found the V series the best deal for my $$ plus the XBR would not fit in my existing cabinet.

Avatar74
Mar 28, 2007, 03:35 PM
The problem with the S series is that they max out at 720p. The V series is a full 1080 while the XBR will upcode any signal to the full 1080. It is easy to get confused by retialer's ads cause they don't really specify the series.

I found the V series the best deal for my $$ plus the XBR would not fit in my existing cabinet.

I'm surprised they call those 32" Bravias "XBR". Back in the day "XBR" Trinitrons were the best of the best, and these LCD's look like utter crap. The XBR circuitry in a Trinitron differed by a number of measures including fine pitch and super fine pitch tubes, early use of component video inputs on NTSC TV's, 3D digital comb filters, etc. Absolutely stunning picture... and now there's this LCD junk.

Maybe I'm spoiled on the vastly superior color, contrast and clarity of my 34" XBR Trinitron WEGA HD, but short of hauling in one of those 200 pound babies how about instead of using three crappy Bravias they put in one Sony SXRD XBR? Those are the best non-CRT displays Sony makes... not quite as good as a CRT but far better contrast, clarity and color than a Bravia XBR.

I went into the Apple Store and was baffled to see them using these and, to make matters worse, feeding them with less than 640x480 demo content that they say came preloaded on the AppleTV floor demo units. I'll try to get some pictures up of my setup soon but the stores are blowing it by not showing customers how good a picture you can, in principle, achieve with AppleTV.

siurpeeman
Mar 28, 2007, 03:55 PM
when steve jobs introduced the intel mac minis, he said you could hook it up tvs, including a sony bravia. i guess he's partial to sonys.

intel mini intro (http://www.youtube.com/watch?v=Lr_ZVgYLAqs) - time 2:35

ftaok
Mar 29, 2007, 06:03 AM
I'm surprised they call those 32" Bravias "XBR". Back in the day "XBR" Trinitrons were the best of the best, and these LCD's look like utter crap. The XBR circuitry in a Trinitron differed by a number of measures including fine pitch and super fine pitch tubes, early use of component video inputs on NTSC TV's, 3D digital comb filters, etc. Absolutely stunning picture... and now there's this LCD junk.why are you surprised? It's all marketing. The XBR name does carry weight. Besides, at the time these XBR's were made (almost two years ago), they were among the best LCDs around.

Maybe I'm spoiled on the vastly superior color, contrast and clarity of my 34" XBR Trinitron WEGA HD, but short of hauling in one of those 200 pound babies how about instead of using three crappy Bravias they put in one Sony SXRD XBR? Those are the best non-CRT displays Sony makes... not quite as good as a CRT but far better contrast, clarity and color than a Bravia XBR.

I went into the Apple Store and was baffled to see them using these and, to make matters worse, feeding them with less than 640x480 demo content that they say came preloaded on the AppleTV floor demo units. I'll try to get some pictures up of my setup soon but the stores are blowing it by not showing customers how good a picture you can, in principle, achieve with AppleTV.If you're concerned with how the pre-loaded stuff looked on the 32" Bravia LCD, could you imagine how crappy it would look on a 50" SXRD? It would be an utter mess.

Incidentally, I was at the Menlo Park Apple Store last night and checked out the Apple TV in person. I was pretty impressed with the interface as it was much slicker and more responsive than I thought it would be. I guess using Front Row on a Macbook lowered my expectations. As has been reported, the video quality looked a mess. TV shows were mediocre, but the widescreen movies were junk. I suspect that this is because the TV shows are 640x480 and the movies are 640x360 (depending on aspect ratio). The photos looked amazing.

The other interesting thing was that an employee (off duty) was messing around with the other aTV in the store. He had his Macbook and external HD and was playing around with the aTV. I was eaveslooking and apparently, he episodes of The Office playing on the aTV. The NBC-HD logo was apparent. Looked very good (from my angle). So I proceeded to play with my aTV and found his Macbook on the list of sources. I played around a little and was able to find his stash of HD shows. When he came back, I chatted with him for a couple of moments (he was rushing out). The aTV was playing 720p material. I didn't get to ask where the files came from or if he encoded it himself, etc.

All in all, pretty slick.

One more thing, I seems that to my eyes, the aTV doesn't handle the iTS media as well. I have my wife's Macbook hooked up to a 46" 1080p LCD at home and the newer shows (640x480) look OK. Much better than the aTV hooked up to the 32" 720p Bravia yesterday. I don't want to base my decision on a lousy set-up at the Apple Store. Especially since these aTV's are capable of displaying very crisp video quality.

ft

illegalprelude
Apr 1, 2007, 02:03 PM
yea....was it just me or is the picture quality horrible?

I was in my apple store a few days ago and they had those 26" or are they 32"? either way Sony Bravia's and I played all different type of content off of it via the Apple TV and the picture quality was SOOO low. And I think that TV is only 720p...


Im looking to hook this stuff up to a 60" Sony 1080p TV....Is it going to just look even worse on mine?

ftaok
Apr 2, 2007, 08:31 PM
yea....was it just me or is the picture quality horrible?

I was in my apple store a few days ago and they had those 26" or are they 32"? either way Sony Bravia's and I played all different type of content off of it via the Apple TV and the picture quality was SOOO low. And I think that TV is only 720p...


Im looking to hook this stuff up to a 60" Sony 1080p TV....Is it going to just look even worse on mine?Yeah, it's not you. The media that they have on the display units don't really show the unit in its full glory. I tried the Incredibles demo and it was awful, but that's expected since the video is probably 640x360, or so.

As I noted above, one of the employees had his linked personal Mac with some HD material. This stuff looked very good. I didn't ask where he got the material, but he did say it was 720p. Which is kinda funny since it was the NBC show, the Office, which is broadcast in 1080i. So even with the conversion from broadcast 1080i to an MPEG-4/h264 720p file, the end result was excellent. It did survive the downrez'ing very well (~15mbps to 5mpbs).

ft

Oh yeah, regarding how it would look on your 60" Sony. I suspect that it would look the same as your HD Cable/Sat box set on 720p. Or if you're an OTA guy, it would look similar to ABC or Fox. Which is to say, probably pretty good.

ft

spacepower7
Apr 3, 2007, 04:13 AM
off topic

But did any of you ever see the really cool Sony LCD TV Bravia advert with the bouncy balls?

http://www.bravia-advert.com/balls/

The advert was of 250,000 bouncy balls flying down the hills of San Francisco. Supposedly it was aired in Europe but not in the US.

Check out the 3 minute version in high quality h.264