Apple NAB Special Event This Weekend

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Apple's special event (http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/) at the National Associations of Broadcasters (NAB) will be held this Sunday at 11:00am PDT, 2:00pm EDT. MacRumors will be providing live coverage of the event via MacRumorsLive.com (http://www.macrumorslive.com/).

Apple is widely expected (http://www.macrumors.com/2007/03/02/final-cut-pro-6-final-cut-extreme-details-displays-again/) to introduce an update to its Final Cut Suite, along with a possible introduction of a new high-end product named Final Cut Extreme. ThinkSecret has also mentioned a possible display update at or around NAB, and believes the 17" MacBook Pro may be updated to include a high definition display.

Apple's displays have not seen specification updates for quite some time, although they did see a price drop last week (http://www.macrumors.com/2007/04/04/apple-discounts-cinema-displays/).

[minnesotamacman]

If the displays get any higher in res, I will need a magnifying glass to see my print materials!

[five04]

I doubt we'll see a display update with the recent price drops. An updated 17" screen would be kinda cool, though. I wonder when Final Cut Studio will be released now that Leopard has been pushed back.

[chubad]

Probably a blow away Demo followed by, "But it needs Leopard so we will ship in Oct." :(

[xUKHCx]

Pretty slick invitation,

New Displays? Would be nice as it has been ages since they were altered.

[MacVault]

I want a MacPro Mini... as in "headless mac", mini tower, etc. for <$1000

[chubad]

I want a MacPro Mini... as in "headless mac", mini tower, etc. for <$1000

Yawn. Give it up dude. Not gonna happen.

[syklee26]

Leopard?

[Chris Bangle]

were going to see final cut pro update and thats it, nothing else. not even cases for the shuffle.

[MacVault]

Yawn. Give it up dude. Not gonna happen.

Then that is Mac OS X's biggest drawback - lack of hardware choice. And that is a HUGE drawback. :mad:

[Rocketman]

Most people probably don't care but I have been tracking some of my "predictions" from earlier this year.

Long and a lot of macrumors links . . . . .



http://forums.macrumors.com/showthread.php?p=3389965&highlight=rocketman#post3389965

Next Generation Intel Platform (Santa Rosa) Tracking For May

Page 4 Post #86

Timing

I seem to have my ear to above average ground and many of my "predictions" have been pretty close.

So here we go . . . . .

iTV 3-07
http://www.macrumors.com/2007/02/26/apple-tv-delayed-until-march/
http://www.macrumors.com/2007/02/10/apple-tv-shipments-pushed-to-march/
http://www.macrumors.com/2007/03/05/itunes-7-1-apple-tv-support-and-quicktime-7-1-5/
http://www.macrumors.com/2007/03/12/apple-tv-orders-being-charged/
== CONFIRMED 2 of 12

iPhone 6-07
http://www.macrumors.com/2007/02/28/apple-coo-on-iphone/
http://www.macrumors.com/2007/01/21/xscale-arm-cpu-in-iphone/
http://www.macrumors.com/2007/01/14/iphones-os-x-less-than-500mb-flash-vs-hard-drive-iwork-integration/
iMac Santa Rosa 6-07
http://www.macrumors.com/2007/02/25/next-generation-intel-platform-santa-rosa-tracking-for-may/
Mac-Mini C2D 6-07
http://www.macrumors.com/2007/03/07/ipod-nano-mini-announcements-this-month/
MacBook Pro Santa Rosa late 7-07
MacBook Santa Rosa 9-07
iMac C2Q late 7-07 dieshrink version
http://www.macrumors.com/2007/03/12/power-efficient-quad-core-xeons/
http://www.macrumors.com/2007/03/30/apple-quad-core-processors-in-new-macs/

MacPro Octo announced at NAB, shipping 7-07
http://www.macrumors.com/2007/02/20/hd-mac-pros-at-nab/
http://news.yahoo.com/s/macworld/20070301/tc_macworld/nabevent20070301_0
http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/
http://www.macrumors.com/2007/04/04/apple-releases-8-core-mac-pro/
== CONFIRMED 3 of 12

MPO bundles:
Adobe CS3
http://www.macrumors.com/2007/02/21/adobe-photoshop-creative-suite-3-on-march-27th/
http://www.macrumors.com/2007/03/05/adobe-to-ship-cs3-march-27th/
== CONFIRMED 1 of 12

FC Extreme
http://www.macrumors.com/2007/03/02/final-cut-pro-6-final-cut-extreme-details-displays-again/
http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/
http://www.macrumors.com/2007/04/13/apple-nab-special-event-this-weekend/
Logic Extreme / Audoi apps
http://www.macrumors.com/2007/02/28/revamped-logic-on-the-way/
http://www.macrumors.com/2007/01/17/logic-8-thursday/
http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/
Leopard 10.5.0 May 1 and 10.5.1 delivered at WWDC-07 in time to be installed on most "new" Macs.
http://www.amazon.com/Mac-OS-Version-10-5-Leopard/dp/B000FK88JK
http://www.macrumors.com/2007/03/22/mac-os-x-10-5-leopard-still-waiting/
http://www.macrumors.com/2007/04/12/apple-delays-leopard-release/
== CONFIRMED FAILED 4 of 12 (first failure)

There. Anything "sooner" is a win. Anything missing entirely or more than 2 months later is a loss.
I am shooting for a 70% record. Buy Apple stock.
http://www.cnbc.com/id/15837290/?q=AAPL


ATV
http://blogs.techrepublic.com.com/Ou/?p=406
http://www.anandtech.com/mac/showdoc.aspx?i=2951&p=1


==
4-1-07

A better question is since there IS a press event with Steve Jobs present,
what might he announce as "one more thing"?

Primary:
EMI content on iTunes
http://www.macrumors.com/2007/04/02/emi-apple-press-conference-coverage/
http://www.macrumors.com/2007/04/02/behind-the-apple-emi-deal/
http://www.macrumors.com/2007/04/02/emi-apple-press-conference-coverage/
== CONFIRMED 5 of 12

Likely:
Watermarked vs DRM format
http://www.macrumors.com/2007/04/02/emi-apple-press-conference-coverage/
== CONFIRMED 6 of 12


Apple loseless format
HD 720i music videos

Less Likely:
iMac Quad with some music related software (Logic Extreme, Garage band 4 or something)
Apple BUYS EMI (they already own the Apple trademark free and clear)


Rocketman

[xUKHCx]

I want a MacPro Mini... as in "headless mac", mini tower, etc. for <$1000

At NAB, If anything i would've expected the 8 core announcement then. It is all about speed not so much about the money at NAB. Wrong time/place/audience.

[twoodcc]

i just hope that FCS 6 comes and some kind of hardware update.....preferably more than 1 hardware update....

[jedisky]

I agree with the above poster, it'll be some cool product that won't be available for a few months. Getting tired of the promises, need products that I can actually use.

I really do hope it's not just Final Cut, I hope for ilife upgrades, something for us "poor" computer users.

[chubad]

At NAB, If anything i would've expected the 8 core announcement then. It is all about speed not so much about the money at NAB. Wrong time/place/audience.

Right on. N.A.B. is not some consumer show. It is a hard core broadcast convention. For people there buying a few $15,000 edititing stations is bargin basement. The X-Serve RAID is bought by the dozen at $14,000 a piece because it is an absolute bargin compared to other solutions. These guys could care less that a new iPod is being updated.
Expect FCS Studio and FCS Extreme. Anything more will be a bonus.

[chubad]

I agree with the above poster, it'll be some cool product that won't be available for a few months. Getting tired of the promises, need products that I can actually use.

I really do hope it's not just Final Cut, I hope for ilife upgrades, something for us "poor" computer users.

Then prepare to be disappointed. They are not likley to introduce iLife to a bunch of broadcast pros at a convention.

[gleepskip]

I hereby officially expect nothing. Absolutely nothing of interest. They will release the new suite of FC, probably, and it will be the best thing since sliced bread if you need that kind of thing (FCE is totally meets all of my needs).

After the disaster that was MW2007, and the "Oh, did we say Spring??" news from yesterday, my expectations are extremely low.

[guzhogi]

While I'm content w/ what I have now, I'd like to see updated cinema displays with better resolution and more inputs as well as Mac Pros w/ better graphics. As for the displays, I have a few questions: what's the highest dpi you can get into a display (regardless of size)? I heard the iPhone will have a 160 dpi display, but couyld go even higher. Also, anyone know what the max resolution a dual-link DVI connector van produce. Follow-up: any new video connectors coming out soon and (if so) what's its max resolution? Just curious.

[Rocket Rion]

There is no such thing as Final Cut Extreme. Apple will not be introducing a $10000 4K editing suite. The very idea is ridiculous.

[chubad]

I hereby officially expect nothing. Absolutely nothing of interest. They will release the new suite of FC, probably, and it will be the best thing since sliced bread if you need that kind of thing (FCE is totally meets all of my needs).

After the disaster that was MW2007, and the "Oh, did we say Spring??" news from yesterday, my expectations are extremely low.

Nothing of intrest to YOU. Those of us who have been waiting for FCS 6 for over a year would beg to differ.
Apple has many user bases to cover. It's like trying to feed a bunch of baby birds. While one is being fed the others are squawking that they are being ignored and want to be fed NOW.

I hope it is a blow away FCS demo. That would be awesome. Even though it probably will be followed by, "but it needs Leopard so it will ship in Oct."

[macintel4me]

HD resolution on a 17" screen would get pretty tight. The icons and fonts would be silly small like what happened on Sony's 17" laptop. Sony's was at 1920x1200 and not 1920x1080, but I still think it would be hard to use without Leopard's resolution independence.

[mattportner]

I'd say most likely we'll see the new FC... not extreme

extreme = rumor

and also i am hoping for an upgraded MBP... :D

[n-abounds]

were going to see final cut pro update and thats it, nothing else. not even cases for the shuffle.

:( Not even new iPod socks?! :(



:p

[chubad]

There is no such thing as Final Cut Extreme. Apple will not be introducing a $10000 4K editing suite. The very idea is ridiculous.

And why is this? Can you elaborate?
Digital cinematography is on a fast track. It would make sense to get in early in the game and become established as a player in the beginning.

[tk421]

were going to see final cut pro update and thats it, nothing else. not even cases for the shuffle.

If it's nothing but FCP updates, I will be very, very happy! Anything else on top of that is just a bonus.

[gugy]

I agree with the above poster, it'll be some cool product that won't be available for a few months. Getting tired of the promises, need products that I can actually use.

I really do hope it's not just Final Cut, I hope for ilife upgrades, something for us "poor" computer users.

Sorry dude,
You are going to be still be tired of waiting.
NAB will focus om professional products for film and video. Software and maybe hardware.
So if you want for your poor wallet and folks, you are looking at the wrong place.
Keep waiting.

[Pyrix]

I don't think it would be unreasonable to hope for updated macbook pros.

[hircus]

I'll take a 13.3" Macbook with a 1440x900 display myself. Considering IBM and Dell have been shipping laptops with LCDs 1440-pixels-wide in 4:3, 14.1" format for a long time, some users, myself included, will be more than happy to deal with smaller icons, until they're all moved to SVG (as long as the fonts can be scaled somewhat).

This being Apple, though, I'm afraid even were this to happen they'll just make it available in the black model. Why can't Apple let its users customize their BTO models to their liking? After all, those who are not computer-savvy will just pick one of the standard options anyway.

[McGarvels]

I hereby officially expect nothing. Absolutely nothing of interest. They will release the new suite of FC, probably, and it will be the best thing since sliced bread if you need that kind of thing (FCE is totally meets all of my needs).

After the disaster that was MW2007, and the "Oh, did we say Spring??" news from yesterday, my expectations are extremely low.

Totally agree with you. I expect nothing from this "event". Hell they will probably just say "Updated Final Cut...in October with Leopard...Sorry guys, but iPhone is so totally awesome"

And Leopard secret features?!?! All fake.

I think I'm still angry about yesterday...I had to vent some more.

(Please excuse this post as a useless rant :D )

[wgriffiths2000]

I thought steave boy said theres going to be alot of exciting new hardware over the next couple a months.

I myself would love a mini pro tower but would probaly imagine price point to start at 1400-1600 and then go up to 2500. Also new displays would be awsome. All i know is if there is nothing that peaks my interest I am going to go back to the PC camp for the next 2years. I have been waiting way too long for hardware updates for apples line to be updated.

[wake6830]

10 bucks says whatever they announce isn't going to be available within 2 months anyway.

[redAPPLE]

is this apple's excuse of missing the spring 2007 date?

the first sentence i want to hear is:

"the october 2007 leopard release is not true...".

[zblaxberg]

Leopard?

Not till october...read the release from apple...

[redAPPLE]

Most people probably don't care but I have been tracking some of my "predictions" from earlier this year.

Long and a lot of macrumors links . . . . .



http://forums.macrumors.com/showthread.php?p=3389965&highlight=rocketman#post3389965

Next Generation Intel Platform (Santa Rosa) Tracking For May

Page 4 Post #86

Timing

I seem to have my ear to above average ground and many of my "predictions" have been pretty close.

So here we go . . . . .

iTV 3-07
http://www.macrumors.com/2007/02/26/apple-tv-delayed-until-march/
http://www.macrumors.com/2007/02/10/apple-tv-shipments-pushed-to-march/
http://www.macrumors.com/2007/03/05/itunes-7-1-apple-tv-support-and-quicktime-7-1-5/
http://www.macrumors.com/2007/03/12/apple-tv-orders-being-charged/
== CONFIRMED 2 of 12

iPhone 6-07
http://www.macrumors.com/2007/02/28/apple-coo-on-iphone/
http://www.macrumors.com/2007/01/21/xscale-arm-cpu-in-iphone/
http://www.macrumors.com/2007/01/14/iphones-os-x-less-than-500mb-flash-vs-hard-drive-iwork-integration/
iMac Santa Rosa 6-07
http://www.macrumors.com/2007/02/25/next-generation-intel-platform-santa-rosa-tracking-for-may/
Mac-Mini C2D 6-07
http://www.macrumors.com/2007/03/07/ipod-nano-mini-announcements-this-month/
MacBook Pro Santa Rosa late 7-07
MacBook Santa Rosa 9-07
iMac C2Q late 7-07 dieshrink version
http://www.macrumors.com/2007/03/12/power-efficient-quad-core-xeons/
http://www.macrumors.com/2007/03/30/apple-quad-core-processors-in-new-macs/

MacPro Octo announced at NAB, shipping 7-07
http://www.macrumors.com/2007/02/20/hd-mac-pros-at-nab/
http://news.yahoo.com/s/macworld/20070301/tc_macworld/nabevent20070301_0
http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/
http://www.macrumors.com/2007/04/04/apple-releases-8-core-mac-pro/
== CONFIRMED 3 of 12

MPO bundles:
Adobe CS3
http://www.macrumors.com/2007/02/21/adobe-photoshop-creative-suite-3-on-march-27th/
http://www.macrumors.com/2007/03/05/adobe-to-ship-cs3-march-27th/
== CONFIRMED 1 of 12

FC Extreme
http://www.macrumors.com/2007/03/02/final-cut-pro-6-final-cut-extreme-details-displays-again/
http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/
http://www.macrumors.com/2007/04/13/apple-nab-special-event-this-weekend/
Logic Extreme / Audoi apps
http://www.macrumors.com/2007/02/28/revamped-logic-on-the-way/
http://www.macrumors.com/2007/01/17/logic-8-thursday/
http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/
Leopard 10.5.0 May 1 and 10.5.1 delivered at WWDC-07 in time to be installed on most "new" Macs.
http://www.amazon.com/Mac-OS-Version-10-5-Leopard/dp/B000FK88JK
http://www.macrumors.com/2007/03/22/mac-os-x-10-5-leopard-still-waiting/
http://www.macrumors.com/2007/04/12/apple-delays-leopard-release/
== CONFIRMED FAILED 4 of 12 (first failure)

There. Anything "sooner" is a win. Anything missing entirely or more than 2 months later is a loss.
I am shooting for a 70% record. Buy Apple stock.
http://www.cnbc.com/id/15837290/?q=AAPL


ATV
http://blogs.techrepublic.com.com/Ou/?p=406
http://www.anandtech.com/mac/showdoc.aspx?i=2951&p=1


==
4-1-07

A better question is since there IS a press event with Steve Jobs present,
what might he announce as "one more thing"?

Primary:
EMI content on iTunes
http://www.macrumors.com/2007/04/02/emi-apple-press-conference-coverage/
http://www.macrumors.com/2007/04/02/behind-the-apple-emi-deal/
http://www.macrumors.com/2007/04/02/emi-apple-press-conference-coverage/
== CONFIRMED 5 of 12

Likely:
Watermarked vs DRM format
http://www.macrumors.com/2007/04/02/emi-apple-press-conference-coverage/
== CONFIRMED 6 of 12


Apple loseless format
HD 720i music videos

Less Likely:
iMac Quad with some music related software (Logic Extreme, Garage band 4 or something)
Apple BUYS EMI (they already own the Apple trademark free and clear)


Rocketman

nothing against you dude, but YOU have a lot of time in your hands...

[jonharris200]

Event is 7pm UK time on Sunday, for those who want to know.

[mrkramer]

the first sentence i want to hear is:

"the october 2007 leopard release is not true...".

And then the next one you hear will be "...It is actually shipping in spring of 2008."

I'm not expecting too much from this event, but I would love to be wrong.

[Caiwyn]

I'm just hoping we see Logic 8 in addition to the new Final Cut...

[BobbyDigital]

Probably a blow away Demo followed by, "But it needs Leopard so we will ship in Oct." :(

This is most likely true... and pretty sad.

[aafuss1]

I bet you'll won't be able to buy the different apps of FCS 2 on their own, you have to buy the whole suite.

And expect some nice Blu-Ray support-in DVD Studio Pro. I also predict AVCHD support will not be part of FC 6 (most of the cameras are consumer focused) .

[xUKHCx]

Event is 7pm UK time on Sunday, for those who want to know.

Thanks for this, hate trying to work out the time with all of these PDT, EDT things.

[gleepskip]

Totally agree with you. I expect nothing from this "event". Hell they will probably just say "Updated Final Cut...in October with Leopard...Sorry guys, but iPhone is so totally awesome"

And Leopard secret features?!?! All fake.

I think I'm still angry about yesterday...I had to vent some more.

(Please excuse this post as a useless rant :D )

People will be skipping meals so they can afford to buy an iPhone. Now-unemployed Don Imus will take a job at Rutgers as a janitor at the women's athletic facility so he can afford to buy an iPhone. Parents will sell children. Children will sell parents. All so they can slide their greasy finger across that multi-touch screen to unlock the iPhone... and smudge it.

I went for a time thinking the iPhone was neat (RDF, I suppose), but now I realize it's a huge distraction for Apple.

This is not an attempt to hijack this thread. The reason I am talking about this is because I thought Apple would use the NAB special event to talk about the secret features in Leopard, since Apple said it was going to be released in the Spring (June, presumably). When the seed hit yesterday, I presumed the secret features would be there, waiting for disclosure on Sunday.

I'm irritated about yesterday because they held to the Spring delivery date for so long, even when it's now obvious that they weren't telling the truth. They didn't just decide yesterday that they need to delay it 4 months. I bet they've known for months.

Anyway, I now reiterate what I said in my first post in this thread. Please cut & paste those here in your own mind. I expect nada on Sunday.

[sdhollman]

If there are monitor upgrades I think we might see a 24" addition to the line, I could go out on a limb here and say it might even be HD. The LG people have EOL the 23 screen so there is only so much life left in it.

FCS studio and maybe a few more graphic card options to the MacPro line. The new Nvidia 5500 cards that are replacing the 4500 seem to be a very logical choice. As Apple has changed the way it upgrades the MacPro line by adding BTO options instead of refreshing the line-up this could easily be added at anytime. If Apple can not release FCS 6 until Leopard then a 0.5 update should do the trick. Maybe through in some new features to Motion like a 3d camera as well as tracking and such, add some codecs and what not.

I am also hoping that we might see Apple showing use some demos of CS3 running on a the MacPro's, I would love to see After Effects CS3 performance on on of these. They should really show hoe Motion can be the best plug-in for After Effects, they really need to sell this to people because most do not seem to know this.

[4God]

I bet you'll won't be able to buy the different apps of FCS 2 on their own, you have to buy the whole suite..........

Isn't that how it is now with the current offering of Final Cut Studio?

[4God]

I'm just hoping we see Logic 8 in addition to the new Final Cut...

I was hoping so too, but I don't think we'll see this now until next
year's NAMM (http://www.thenammshow.com/) show.

[phillipjfry]

To be announced at the NAB special event:

Apple was just kidding, Leopard is still on target for an early June release. Sorry for the mixup!!

*crosses fingers*
:(

[4God]

To be announced at the NAB special event:

Apple was just kidding, Leopard is still on target for an early June release. Sorry for the mixup!!

*crosses fingers*
:(

Yeah, I wish.
If this announcement came on 4/1, I would have agreed with you.

[blackcrayon]

If there are monitor upgrades I think we might see a 24" addition to the line, I could go out on a limb here and say it might even be HD. The LG people have EOL the 23 screen so there is only so much life left in it. ]

What do you mean it might be HD? The current 23" already has more (vertical) resolution than any HD standard.

For that matter, the 20" is HD (> 720p) ... The Powerbook G4 was HD (> 720p), etc... (I know, i guess you were talking about the 1080p HD standard and not HD in general, but still, the current 23" exceeds that already).

[Sunrunner]

I will be at the NAB event this Sunday, so hopefully Apple will throw out something for those in attendance... perhaps a discount or something. ;)

As far es expectations go, Im betting Appe will announce the FC variants, including extreme, and Im hoping for a display refresh.

[iGuy]

I wouldn't be surprised to see an update to the XServe RAID.

Currently the XServe uses SATA (Serial ATA) and SAS (Serial Attached SCSI) drives while the XServe RAID still uses older Ultra ATA drives.

So an update to the XServe RAID from Ultra ATA to SATA and SAS to catch up with the XServe would not be unreasonable.

Fibre Channel over Convergence Enhanced Ethernet (FCoCEE) requires 10 Gb/s Ethernet (up from the current 1 Gb/s) and the CEE standard hasn't been officially adopted yet. So I don't expect to see Apple drop or radically change its existing Fibre Channel storage architecture.

This would seem to be an appropriate update to announce at NAB.

We'll know soon enough. :)

~iGuy

[sdhollman]

What do you mean it might be HD? The current 23" already has more (vertical) resolution than any HD standard.

For that matter, the 20" is HD (> 720p) ... The Powerbook G4 was HD (> 720p), etc... (I know, i guess you were talking about the 1080p HD standard and not HD in general, but still, the current 23" exceeds that already).

Sorry need to fix that, I mean HDMI, HDCP or something to that effect.

[McGarvels]

People will be skipping meals so they can afford to buy an iPhone. Now-unemployed Don Imus will take a job at Rutgers as a janitor at the women's athletic facility so he can afford to buy an iPhone. Parents will sell children. Children will sell parents. All so they can slide their greasy finger across that multi-touch screen to unlock the iPhone... and smudge it.



That was hilarious.

[studiomusic]

I will be there, here's what I'm thinking:
Final Cut Red - 4k Red editing soulution
Final Cut Super Extreme - High end cards and Macs with control surfaces/breakout boxes, etc. (could be the same as the Red thingy)
Logic Pro update - Final Logic
And I expect Jannard to be there with his new camera and announce the first shipments.

[oldwatery]

I don't think it would be unreasonable to hope for updated macbook pros.

But they were only recently updated.
I'll be way pissed if my 3 month old 17 is made obsolete.

[johnee]

But they were only recently updated.
I'll be way pissed if my 3 month old 17 is made obsolete.

they were updated last october, so it's been a while, and a refresh would be nice. buyers guide shows the current amount of time since update is nearing the average refresh cycle time.

[Sprung]

Probably a blow away Demo followed by, "But it needs Leopard so we will ship in Oct." :(

I support this response because 64bit architecture (not 32/64bit architecture) running on a lower power 'dual' or 'quad' (insert plural) 64bit chip, could provide a "blow away Demo" for Final Cut, et. al. "followed by, But it needs Leopard so we will ship in Oct."

Having spent a lot of time using various 64bit Dec Alpha machines, 64bit SGI machines, and eventually moving to the Mac and FCP, this would appear to be a possible next step.

I also get the impression laptops would not be 'hardware updated' until October and a low power quad with a display update would be nice.

On another note, one could imagine how Apple TV, iPhone, and 64bit architecture Mac, with a fast 'bus', could 'nicely work together'. ;)

[sdhollman]

they were updated last october, so it's been a while, and a refresh would be nice. buyers guide shows the current amount of time since update is nearing the average refresh cycle time.

What could they update besides graphics cards and HD? If I am not mistaken Intel dose not have new mobile chips, do they?

[RealMcCoy]

Honestly ... it feels to me like it is time to break this Forum not only into a Page 1 and Page 2 Section but also create a new PRO section ... because it looks like that some members here forget that some of us, use Apple Products also to make a living with it ! It is great that you can get lots of Apple products for the regular consumer ... but in regards to the event on sunday for example ... this is for me much much more important then all this :apple: TV, iPhone, iPod, etc. talk .... it seriously gets on my nerves to be interupted reading some really essential postings about essential products for Pro´s, by loads of home-user comments that are not in regards to the original posting from MacRumours ... and on top ... SHUT DOWN THOSE "SWITCHER" PEOPLE ... WILL YA !!! :p

[p0intblank]

I can't wait to see what Apple comes out with. If there is an update to Final Cut Express and it looks like it worth the upgrade pirce, I'll go for it. :) I need something to ease the pain after the delay of Leopard...

[BigJohno]

Do you think they will update the MBP 15" cuz I wana buy one today but are not sure if i should wait till after tomorrow.

[eenu]

Honestly ... it feels to me like it is time to break this Forum not only into a Page 1 and Page 2 Section but also create a new PRO section ... because it looks like that some members here forget that some of us, use Apple Products also to make a living with it ! It is great that you can get lots of Apple products for the regular consumer ... but in regards to the event on sunday for example ... this is for me much much more important then all this :apple: TV, iPhone, iPod, etc. talk .... it seriously gets on my nerves to be interupted reading some really essential postings about essential products for Pro´s, by loads of home-user comments that are not in regards to the original posting from MacRumours ... and on top ... SHUT DOWN THOSE "SWITCHER" PEOPLE ... WILL YA !!! :p

here here. I'm not a Pro user yet but i still get annoyed at peoples lack of ability to recognise the divide!

[slffl]

C'mon 17", C'mon 17"......dammit, snake eyes.

[twoodcc]

Do you think they will update the MBP 15" cuz I wana buy one today but are not sure if i should wait till after tomorrow.

i would wait a few days....just in case

[jwdsail]

I'm hoping to see an update to the 15" MBP as well (easier to service hard drives and 4GB ram ceiling are on my wish list) An *option* for a higher res HD screen would be nice as well... (for both the 17 and 15...)

I expect that there will be some kind of FCP Studio announcement, and I would hope that RED support would be involved.. And given the amount of storage needed for that use, I'd expect to see an update to the xServe RAID as well.

[sdhollman]

Yes lets get the pro section going.

[gleepskip]

here here. I'm not a Pro user yet but i still get annoyed at peoples lack of ability to recognise the divide!

Oh, don't worry. Pro users will get their turn, too.

They will expect Pro applications, pro hardware. Instead, they will be treated to iGame. Or perhaps iBlender.

Don't let the conference name fool you.

[QCassidy352]

wow, in 4 years here, I've NEVER seen such whining as is going on right now. The delay to leopard seems to have turned over 50% of this board in to whiny, semi-trolls. So you have to live with Tiger for a few more months. Not exactly the end of the world!

As far as NAB goes, it's my birthday, so I'm hoping apple will give me a nice present of new MBPs. that said, if they just release new final cut products, that's fine by me. It's a professional show aimed at very high end users.

[gkarris]

wow, in 4 years here, I've NEVER seen such whining as is going on right now. The delay to leopard seems to have turned over 50% of this board in to whiny, semi-trolls. So you have to live with Tiger for a few more months. Not exactly the end of the world!

As far as NAB goes, it's my birthday, so I'm hoping apple will give me a nice present of new MBPs. that said, if they just release new final cut products, that's fine by me. It's a professional show aimed at very high end users.

High end machines and software the rest of us can't afford anyways..:(

[Richard Flynn]

As far as NAB goes, it's my birthday,

Me too… Spooky… I've been hanging on and hanging on for new ACDs which will incorporate iSights (whether internal or a new external device) and IR ports for us Mac Pro users. I've been in the fortunate position of having been able to borrow my brother's 20", but having seen how much more productive Aperture and Final Cut Express are on the 30-inch displays in the Apple stores, I know what size I'm hankerin' after…

[gkarris]

Essentially, nothing really new until October as far as iMacs, Minis, etc. - to coincide with 10.5...

[Reach]

Honestly ... it feels to me like it is time to break this Forum not only into a Page 1 and Page 2 Section but also create a new PRO section ... because it looks like that some members here forget that some of us, use Apple Products also to make a living with it ! It is great that you can get lots of Apple products for the regular consumer ... but in regards to the event on sunday for example ... this is for me much much more important then all this :apple: TV, iPhone, iPod, etc. talk .... it seriously gets on my nerves to be interupted reading some really essential postings about essential products for Pro´s, by loads of home-user comments that are not in regards to the original posting from MacRumours ... and on top ... SHUT DOWN THOSE "SWITCHER" PEOPLE ... WILL YA !!! :p

I think this site is confused as it is. It's called MACrumors, but it should beyond doubt be APPLErumors these days, as not much of what is reported is about the Mac. Call it Applerumors and have a Mac-part and a "toy"-part, where the iPhone and iPod-people can do whatever they want.

[hornandsaxguy]

For my two cents, I'd like to see Apple announce AVCHD format support in FC and in iMovieHD. There are a lot of us out there with one of the new crop of consumer HD camcorders and no software (on any platform) to edit our footage.

Ted

[papadopolis1024]

Essentially, nothing really new until October as far as iMacs, Minis, etc. - to coincide with 10.5...

I disagree I think we will se updates but no new look or anything head turning.

[4God]

Essentially, nothing really new until October as far as iMacs, Minis, etc. - to coincide with 10.5...

Mmmm......I don't know, not at NAB (of course) however, possibly at WWDC.
The iMacs are overdue for an upgrade and the Mini's are waaaaaay overdue.

[SnakeDeath]

Announcing Magic Bullet 3

Magic Bullet 3, which will begin shipping this summer, includes three individual products: Magic Bullet Looks™, Magic Bullet Frames™, and Magic Bullet Colorista™. Magic Bullet Suite is a collection of these tools and also includes Instant HD.

Read the press release for full details and get a sneak peek at other new products we'll be showing at NAB -- Trapcode Flux, Instant HD Pro, and Primatte Keyer Pro 4.

• Magic Bullet Looks (formerly known as Magic Bullet Editors) lets you define the style of your video or film with powerful imaging tools in Final Cut Pro, Motion, Premiere Pro, Avid, and After Effects. Magic Bullet Looks is also a stand-alone design application—giving you the finishing power and on-set creation in one package. Take Magic Bullet Looks on set to create looks or presets using an image during production.

• Magic Bullet Frames offers fast and high-quality conversion of 60i materials to 24p or just deinterlacing of video in After Effects, Final Cut Pro, Motion, Avid, Premiere Pro, and Avid.

• Magic Bullet Colorista is the same exciting color correction tool that we launched in 2006. New support will be available for After Effects CS3 Professional, Premiere Pro CS3, and the new Final Cut Studio. Also there will be updates for Mac Intel across the board.

Stop by the Red Giant Booth #SL3827G, SL3827H (Adobe Plugin Pavilion) to watch a demo of these new products, during NAB in Las Vegas from April 16-19, 2007.

I got this email from red Giant Software. Note when they talk about Colorista it says support for the new Final Cut Studio.

[iGuy]

Although I recognize that some subjects/stories may be of interest equally to professionals and consumers, I think the time has come for separate sections/threads for pros and consumers.

This would mirror Apple's own evolution from a computer-only company to a computer and consumer electronics company.

Page 3: Pros only?

Perhaps with stricter rules governing outbursts.
Page 3: Pros and adults only?

~iGuy

[Curtis72]

I want less special events if the events aren't special. Annoucing professional content creation and audio/video editing products at trade show meant for such annoucements isn't a "special event".

[dAlen]

Here it goes:

- We are proud to say that Leopard will be released in June...oops, Oct.
- We want to show off our new top of the line system that will ship with leoopard...oops, a slight delay.
See, the team working on Leopard got pulled to iphone, and the broadcast folks got pulled to iphone, now they are all working on Leopard, and the features you see will be implemented sometime in Oct...of next year.

- but you can buy it today and it will run on your non-leopard macs!
Yes, you can have all these cool features waiting for you for next oct...pretend your cool now, and then pay for the update when we release it.

Watch the release announcement on your iphone version 10 by the time we are ready.

lol

Peace

[feeber]

While searching an online book store the other day, there was a title for FC Pro 6 which could be pre-ordered. Publishing date was August 2007.

Some of us are awaiting an update to the iLife Suite... iMovie, iDVD, etc...

[k2k koos]

I hope, but I think it won't happen, but still, I hope, that we will also see a new version of Logic. It may even be part of the new Final Cut Extreme suite, to make a complete broadcasters package. Of course individual components, i.e. Logic Pro, or whatever it will be called, are also available...

i keep dreaming....:apple:

[rawrbbit]

I don't exactly have my finger on the pulse of this stuff, but here's what I DO know: We placed a third-party order a few days back for a MP and ACD, and after that bounced to Apple our contact called back and strongly suggested waiting until after NAB. She didn't know anything, but someone at Apple told her to hang onto that order until after Sunday. Since we weren't ordering the current version of FCP, and this isn't a machine strictly for editing, I'm thinking this hints to either and ACD upgrade or some kind of MP surprise (in addition to anything FCP-related). The HD drive rumor might fit into this (though frankly, this isn't a priority for me so I'm--foolishly perhaps--hoping for something else).

As for people clamoring for separate "pro" and "idiot/consumer/switcher" forums, remember that whether you make a living with your Mac products or not has little to do with how mature you are or how well you stay on topic. There are plenty of articulate and appropriate non-pro posters, and likewise being a pro doesn't automatically confer intelligence and maturity. I'm a newbie-pro AND a switcher :eek: and I'd like to hope I don't act like a complete moron when I post on Mac boards.

[AppleMan101]

Although I recognize that some subjects/stories may be of interest equally to professionals and consumers, I think the time has come for separate sections/threads for pros and consumers.

This would mirror Apple's own evolution from a computer-only company to a computer and consumer electronics company.

Page 3: Pros only?

Perhaps with stricter rules governing outbursts.
Page 3: Pros and adults only?

~iGuy

...and here you have it; Page 3 (http://www.macrumors.com/page3/)...

[Rocketman]

Final Cut Pro,

and the new Final Cut Studio.

I got this email from red Giant Software. Note when they talk about Colorista it says support for the new Final Cut Studio.

FCS is a bundle which includes Final Cut Pro 5.

http://www.apple.com/finalcutstudio/

Rocketman

[QCassidy352]

As for people clamoring for separate "pro" and "idiot/consumer/switcher" forums, remember that whether you make a living with your Mac products or not has little to do with how mature you are or how well you stay on topic. There are plenty of articulate and appropriate non-pro posters, and likewise being a pro doesn't automatically confer intelligence and maturity. I'm a newbie-pro AND a switcher :eek: and I'd like to hope I don't act like a complete moron when I post on Mac boards.

well said. the pro/consumer forums is a silly, elitist idea that assumes (without basis) that "pro" users are more likely to be capable of mature discussion.

As far as the rest of your comment goes... very interesting! New macbook pros would be really great, and I'd probably pick one up in a couple of months. New ACDs I really doubt, just because why would you drop the price and then update the line 12 days later?

[Reach]

As for people clamoring for separate "pro" and "idiot/consumer/switcher" forums, remember that whether you make a living with your Mac products or not has little to do with how mature you are or how well you stay on topic. There are plenty of articulate and appropriate non-pro posters, and likewise being a pro doesn't automatically confer intelligence and maturity. I'm a newbie-pro AND a switcher :eek: and I'd like to hope I don't act like a complete moron when I post on Mac boards.

We don't mean people like you. :)

We mean people that want iPods at NAB/NAMM, and start screming and yelling when they don't get toys from special events relating to pro-events. At least that's what I could do without. I think many people think that a special event is a special event, regardless of the settings it's in, and that's why it could be useful to point out that a special event at NAB is ost likely to contain news about pro-items.
And wether or not you are a recent switcher is not relevant at all, i think they were referring to the ones that yell that they will go out and buy a Dell instead everytime their insane expectations don't get fulfilled. ...and then they are still here after saying they'll buy a Dell 10 times..

[cmac101]

If they update final cut pro does that mean they will also update final cut express? Cause i just bought a copy and i can cancel my order

[Rocketman]

I think a "Pro" area is a good idea. Just as it is a good idea to have a section for Apple TV and iPhone, why not one for X-serve and high end MacPro builds and apps?

There is more to it than the "price" and the "ego". These hardware and apps are sufficiently rarified in sales quantity, and diverse in end-uses that having a dedicated chat area is wise. There are other sites that do that now, but macrumors is attractive to many Mac users anyway, adding a "chapter" for X-serve and Pro is just smart content management.

Besides maybe Multimedia will move there :)

Rocketman

[Jarcrew]

Then that is Mac OS X's biggest drawback - lack of hardware choice. And that is a HUGE drawback. :mad:But you've already made the choice that matters - you've chosen Mac.

They offer stuff that's just about right for most people. If they offered eight pages of choices it'd be too exasperating.

[zeppo93008]

I seriously doubt the MBP 17" will be upgraded just for the display. I think that Apple is gonna want to upgrade a variety of things within the MBP 17" before they release the new laptop. Right now, Apple got a lot of people working on the iPhone to get it ready for release in June 2007 according one of the articles in MacRumors. Who is gonna have time for other stuff right now. It is possible that we may see a variety of upgrade in the iMac, MacMini and maybe MacBook Pro in June 2007 since the Leopard will not be released till October. I like to see something nice the upgrade with the MacMini. We'll See. :-)

[Alpinism]

any kind of new hardware or changes would be great. Hopefully to the Mac Pro if not to the Mac Book Pro.

[LethalWolfe]

And why is this? Can you elaborate?
Digital cinematography is on a fast track. It would make sense to get in early in the game and become established as a player in the beginning.

I think the main reason many people are doubtful is because it flies in the face of everything that has made Final Cut a success. FC is a low cost/high quality, scalable (low end SD to hi end HD), software based solution. If Apple now shifts to a tiered system based on hardware they start to look like Avid. And pretty much everyone hates Avid's tiered, hardware based business model.


Lethal

[Reach]

I think the main reason many people are doubtful is because it flies in the face of everything that has made Final Cut a success. FC is a low cost/high quality, scalable (low end SD to hi end HD), software based solution. If Apple now shifts to a tiered system based on hardware they start to look like Avid. And pretty much everyone hates Avid's tiered, hardware based business model.

And while you may call Final Cut software-based, it's always in Apples mind to push the envelope hardware-wise, so that people will be "forced" (in a mild manner), to upgrade to new Apple-hardware. I for one prefer this approach to Avids, but while it seems different the goal is not that far off, they create software with capabilities that just about requires the newest and best of hardware that Apple conveniently supplies. :)

[QCassidy352]

But you've already made the choice that matters - you've chosen Mac.

They offer stuff that's just about right for most people. If they offered eight pages of choices it'd be too exasperating.

Not to get this off topic, but I half agree with you here. A certain measure of simplicity is great (ever tried to look at dell's website? I have NO idea how many lines they have, much less how many models, much less which one would actually fit my needs best [if I were in the market for a dell]), but having holes in your lineup that excludes whole segments of the computer-buying population is not. I've made the point many times that apple has very good (financial) reasons for not offering the headless mac that so many people here want, but you can't deny that a great many buyers would be better off with such a machine than with current offerings.

[TheAnswer]

I think a "Pro" area is a good idea. Just as it is a good idea to have a section for Apple TV and iPhone, why not one for X-serve and high end MacPro builds and apps?

I think the best way to address this problem would be in the story writing. While it goes into detail about some of the rumors, perhaps it needs to go into what NAB is/isn't and the past releases a little more for the newbies. Something like...

"The National Association of Broadcasters conference is geared towards high-end video content production. In the past, updates to Final Cut Studio applications and limited updates to higher end hardware have been released...please take this into account when framing your expectations and your discussion in the forums."

[Alpinism]

And pretty much everyone hates Avid's tiered, hardware based business model.

Apple has always been and will always be a "hardware + software" company. They release their own hardware accompanied by mostly* their own software. If they want to capture the higher end market it makes sense to them to offer a truly intergrated system for the mid-high end market users (e.g. Red and Varicam).

[LethalWolfe]

And while you may call Final Cut software-based, it's always in Apples mind to push the envelope hardware-wise, so that people will be "forced" (in a mild manner), to upgrade to new Apple-hardware. I for one prefer this approach to Avids, but while it seems different the goal is not that far off, they create software with capabilities that just about requires the newest and best of hardware that Apple conveniently supplies. :)

I think you are misunderstanding what I mean. By software based I mean FCP relies on the computer's CPU (and most likely GPU as well in the future) to do the heavy lifting and adding new features only requires updating the software. Hardware based systems (like an Avid Adrenaline or Matrox Axo) require additional hardware (either a card or external box) to do power the system and adding new features may require purchasing new or additional hardware.


Lethal

[gleepskip]

I think the best way to address this problem would be in the story writing. While it goes into detail about some of the rumors, perhaps it needs to go into what NAB is/isn't and the past releases a little more for the newbies. Something like...

"The National Association of Broadcasters conference is geared towards high-end video content production. In the past, updates to Final Cut Studio applications and limited updates to higher end hardware have been released...please take this into account when framing your expectations and your discussion in the forums."

I think your avatar and pragmatic post are quite interesting.

This forum should be a fun place to come talk, joke, speculate, and sometimes ventilate about Apple things. Let's not fence each other in.

[Reach]

I think you are misunderstanding what I mean. By software based I mean FCP relies on the computer's CPU (and most likely GPU as well in the future) to do the heavy lifting and adding new features only requires updating the software. Hardware based systems (like an Avid Adrenaline or Matrox Axo) require additional hardware (either a card or external box) to do power the system and adding new features may require purchasing new or additional hardware.

I agree, and I just mean that in one sense both are "hardware based", it's just that Apple bases in on it's pro computers, while Avid doesn't make any computers, just boxes and cards. :)
To me the philosophy is similar, and it supports the argument that an Extreme-version of FCP would be a diversion from Apples current strategy of making top-end pro machines that does the work of other companies "boxes and cards". I don't know if this made sense, but i didn't misunderstand you, I think we were just talking in different jargon. :)

[iGuy]

I think the best way to address this problem would be in the story writing. While it goes into detail about some of the rumors, perhaps it needs to go into what NAB is/isn't and the past releases a little more for the newbies. Something like...

"The National Association of Broadcasters conference is geared towards high-end video content production. In the past, updates to Final Cut Studio applications and limited updates to higher end hardware have been released...please take this into account when framing your expectations and your discussion in the forums."

Certainly this would help. However I see nothing wrong in making a clear distinction between pro-level hardware and software and consumer-level hardware and software.

Essentially, anything beginning with the letter 'i' would fall in to the consumer pages and anything ending in 'Pro' would fall in to the pro pages.

Yes, there are many people who work professionally on an iMac, but that hardware is still geared toward the consumer.

Call them 'Consumer Electronics' and 'Professional Use' if you prefer, but we've got to put an end to discussion of iPods and iPhones within threads based on the professional use of Apple's higher-end equipment.

I understand that this creates ad revenue complications for the site's owners, but if people stop coming to the site, the revenue stream will dry up anyway.

This is NAB we're talking about and other than my earlier post about Fibre Channel and storage networks, I can recall only one or two other posts about high-end storage requirements.

I just think that splitting the pro and consumer information in to different areas of the site will lead to more active and interesting discussions in both areas.

But that's just me. :)

~iGuy

[TheAnswer]

Certainly this would help. However I see nothing wrong in making a clear distinction between pro-level hardware and software and consumer-level hardware and software.

Essentially, anything beginning with the letter 'i' would fall in to the consumer pages and anything ending in 'Pro' would fall in to the pro pages...

I understand that this creates ad revenue complications for the site's owners, but if people stop coming to the site, the revenue stream will dry up anyway...

I just think that splitting the pro and consumer information in to different areas of the site will lead to more active and interesting discussions in both areas.


I disagree with the separation approach...I would think the best approach is to educate the newcomers to realistic expectations for Apple announcements at pro events (mainly NAB and NAMM). Maybe additional ways can be thought of to highlight pro rumors from commercial rumors...different graphics or color schemes to differentiate them on the main page. I'm just concerned that if we start having something like "MacRumors Pro" and "iMacRumors" that the interaction between the consumer level users and the professional users, which benefits both groups, will diminish.

[iGuy]

I disagree with the separation approach...I'm just concerned that if we start having something like "MacRumors Pro" and "iMacRumors" that the interaction between the consumer level users and the professional users, which benefits both groups, will diminish.

You may think this arrogant of me but I can't recall anything useful that has been posted by a consumer-level user when discussing a pro-level subject.

I can see where a consumer-level user would find it helpful to follow professional-level discussions, but I don't see how they can contribute in a meaningful way.

However we can all discuss iPods and I don't have a problem clicking a different tab to do so instead of simply scrolling further down the same front page.

Yes, I'm an arrogant SOB, but I like it that way. :D

~iGuy

[AppleMan101]

...Essentially, anything beginning with the letter 'i' would fall in to the consumer pages and anything ending in 'Pro' would fall in to the pro pages...
~iGuy

you're complaining about iThings...how ironic

MacRumo(u)rs needs no iron curtain between "Pro's" and the rest.

[Nicky G]

I work for a well-established Apple Video VAR in the Mid-Atlantic, and leave for Vegas tomorrow with our crew. Should be a fun show, and we will be at the event.

While I have no insider information at all, I think the following would be pretty believable:

• Final Cut Studio 6, or whatever they end up calling it. My gut tells me it will now scale nicely to 2K and maybe 4K, have Redcode support for the Red One camera, but some of these features may require a high-end 3D gfx card and a high-end AJA or Blackmagic Designs capture/monitoring/accelerator card.

• Logic Pro 8 -- please, please Lord! We've been waiting for sooooo long...

• Blu-ray burner as a BTO option in Mac Pro? Maybe. Would be nice, especially for backup/archiving of video media, P2 cards, yadda yadda.

• AVCHD support would be really nice -- I have a GOV client who uses the format, simply because the cameras are such a small form-factor, and they need that for the kind of stuff they do. I do dislike the format, though, or frankly any format that is either interlaced or not just I-frames (damn you P and B frames! Damn you!)

• Easy mixing and matching of codecs/frame sizes on the timeline would be nice, but Quicktime isn't always so pretty for these kind fo transcode operations. So along with that, a simple improvement in Quicktime's underlying math for transcode operations.

• Is Quicktime and QMaster already heavily multi-threaded? Honestly I can't remember off the top of my head. More advancements in this area would be nice, especially with the 8-core MONSTERS that are now available.

• MAYBE a new MacBook Pro -- they unveiled the 17" MBP at NAB last year, so it could happen again.

• Free drink coupons and gambling chips for all attendees! Hah, OK, it would be nice, but I guess unlikely. ;)

• Obviously along with a new Final Cut would come a new Motion, Soundtrack Pro, Compressor, DVD Studio Pro. So new goodies for all those apps.

• Apple bought Proximity Group and Artbox for a reason -- so some kind of digital media asset management solution, probably nothing too alien from Artbox, maybe even more or less identical, cleaned up a bit, and the server component running on OS X Server.

• Apple bought Final Touch HD for a reason -- maybe some news on a high-end color correction/grading system?

• We know Shake is EOL, but Apple isn't going to get out of the high-end compositing business, especially with high-quality independent digital cinema on the verge of explosion. So some new product that Shake has morphed into, probably leveraging Core Animation, or at least some of the Core Animation frameworks so they can get it out before 10.5 ships.

Well, looking at all the above (and trust me, I know this side of Apple's business extremely well), nothing above looks too unbelievable at all. But it's a LOT of things, and this could mean a VERY exciting NAB for Apple (good thing, too, cuz last year was pretty lame.) And some of those points do seem to indicate that a high-end compositing/color-correction system could be a reality.

OH GOODY! Can't wait to show up in Vegas tomorrow, it's going to rule! :D

[chubad]

I hope they roll Final Touch HD into FCS that would be excellent!

And pretty please a multicore aware version of Compressor!

[gleepskip]

MacRumo(u)rs needs no iron curtain between "Pro's" and the rest.

I agree. Logically, this forum is dominated by consumer-level users. There's no reason to create a whole sub-section of this website for just two users clamoring for it.

[AppleMan101]

LED displays a possibilty...Samsung have already unveiled theirs at NAB...

http://hardmac.com/news/2007-04-12/#6646

[SeaFox]

Most people probably don't care but I have been tracking some of my "predictions" from earlier this year.

Long and a lot of macrumors links . . . . .
[snip]
Rocketman

Meanwhile, in the Land of People Who Care... :rolleyes:

[Nicky G]

I would love to see a Pro section of this website. It wouldn't be an iron curtain by any means, but rather, a way of encouraging people to post in the appropriate areas. NAB is not going to be iLife, new iPods, or frankly anything consumer-level. There's no reason why teenagers who know little/nothing of the Pro market should feel the need to whine about this kind of stuff when a lot of Pros would prefer to have serious, useful, technical discussions relating to this kind of subject matter. But it's very tough to do that when 9 out of 10 posts are irrelevant, misinformed, or what have you.

[dartzorichalcos]

I am guessing:
1920x1200 Display Resolution 17" MacBook Pro
1650x1050 Display Resolution 15" MacBook Pro
1440x900 Display Resolution 13" MacBook
LED-lit displays for laptops and cinema displays
Final Cut Studio 6
Update to Quad Core Mac Pros and Core Duo Mac Minis

[enjoyapple]

I really don't see any ACD updates commin' at NAB.. I really think it's to early to get any LED displays now because the price would be too high and the pannel is a bit thicker than a normal LCD (am i right here?).
I just ordered a 30" ACD with the price drop, which should be home on monday. I was so tired of waiting for upgardes that i do believe, won't come until the end of the year, thought i would have loved to see ACD with isights HDMI and Firewire 800. I hope i'm wrong and they do release thoses things on sunday. If so, i'll ship back my 30" box still sealed to the apple store and will order a brand new one straight away even if it's a 400$ more.

[LethalWolfe]

I agree, and I just mean that in one sense both are "hardware based", it's just that Apple bases in on it's pro computers, while Avid doesn't make any computers, just boxes and cards. :)
To me the philosophy is similar, and it supports the argument that an Extreme-version of FCP would be a diversion from Apples current strategy of making top-end pro machines that does the work of other companies "boxes and cards". I don't know if this made sense, but i didn't misunderstand you, I think we were just talking in different jargon. :)


Of course software is hardware based in the most general sense of the term because you have to have a computer to run the software. I agree that the "jargon" may be the problem. In the US when talking about gear like this if something is refereed to as "hardware based" that basically means it needs a specific piece of proprietary hardware to function.

iGuy, if you want to talk more about pro stuff there are plenty of pro forums like dvxuser.com, dvinfo.net, reduser.net, hdforindies.com, creativecow.net, and 2-pop.com that will have more in depth discussions about NAB. Macrumors is a general purpose site and I see no reason to segregate it (especially since there are very few "pro" members relatively speaking).


Lethal

[SeaFox]

I would love to see a Pro section of this website. It wouldn't be an iron curtain by any means, but rather, a way of encouraging people to post in the appropriate areas. NAB is not going to be iLife, new iPods, or frankly anything consumer-level.

I think it would be better for Macworld New York to start again and Apple to stop making product announcements at NAB, the Developer's Conference, etc.

[LethalWolfe]

I think it would be better for Macworld New York to start again and Apple to stop making product announcements at NAB, the Developer's Conference, etc.

But why wouldn't Apple make product announcements at NAB when NAB is the largest conference of one of Apple's key demographics?


Lethal

[PCMacUser]

wow, in 4 years here, I've NEVER seen such whining as is going on right now. The delay to leopard seems to have turned over 50% of this board in to whiny, semi-trolls. So you have to live with Tiger for a few more months. Not exactly the end of the world!

To give you my two cents' worth, I think it's not just the Leopard delay that's upset people. It's more of a cumulative effect. Disappointment after disappointment after disappointment. People are getting pissed. Sure, many here believe that Tiger is still the best OS out there. But this is the world of computers, where it's often the 'latest is greatest'. Right now, Vista is the latest. And in the retail desktop computer sector, Windows PCs with Direct X 10 graphics cards are the latest. Apple needs to play catch up, and quickly. I'm not going to upgrade my iBook to an iPhone, that's not what I need right now. Hopefully the Pro users will get what they want from NAB, but I'm greedily hoping for a treat for everyone else out there too...

[nuckinfutz]

Frankly the people whining about the Leopard delay almost invariably are the one who get the least amount of production done with their computers.

If I go over to Creative Cow (Pro video site) I'm not going to see even %10 of the whining. People that earn their living with a computer realize that when an OS "does" come it must work as advertised. They engage in needless speculation they don't look forward to the next OS as some sort of life fulfilling event. The Mac is a tool that they use to put food on their table.

So with this in mind NAB could indeed be the launch pad for a product or not. You will not see consumer stuff launched at a Pro event.

If Apple were to show Final Cut Pro 6 and the rest of the studio. If they wre to say "this stuff is Leopard only and will be delivered in October" most Pros would simply look at the new features ...ascertain where they can make more money (justifying the upgrade) and the potential for downtime or learning new features. There's no rush if you have billable clients in queue.

Macrumors is a great site but Pros won't come here enmass because they don't have time to wade through posts from people outside their industry with no knowledge of what "they" need to move their business forward.

There are Pros on here that come as Mac fans and we're lucky for that.

[SeaFox]

But why wouldn't Apple make product announcements at NAB when NAB is the largest conference of one of Apple's key demographics?
Lethal
Sorry, I should have clarified. I meant consumer products. Things like the pro-level apps and even Cinema displays, yes, announcing those at a video/broadcaster focused event makes sense. But not iTMS-related announcements (which I seem to remember them doing one year) or Macbooks.

[SeaFox]

Macrumors is a great site but Pros won't come here enmass because they don't have time to wade through posts from people outside their industry with no knowledge of what "they" need to move their business forward.

There are Pros on here that come as Mac fans and we're lucky for that.

I don't remember Macrumors ever billing itself as a pro-anything site. Complaining that Macrumors will never be a great place for professional video editors because of the con/prosumers posting is like me going to a country bar and complaining that the place will never attract the techno crowd because the mechanical bull.

[gleepskip]

I don't remember Macrumors ever billing itself as a pro-anything site. Complaining that Macrumors will never be a great place for professional video editors because of the con/prosumers posting is like me going to a country bar and complaining that the place will never attract the techno crowd because the mechanical bull.

I understand where you were going with that analogy, but I have to disagree. As part of the techno crowd, I think the mechanical bull is probably the most intriguing thing I would find at a country bar. It's everything else that would have me complaining! :D

[dante@sisna.com]

What do you mean it might be HD? The current 23" already has more (vertical) resolution than any HD standard.

For that matter, the 20" is HD (> 720p) ... The Powerbook G4 was HD (> 720p), etc... (I know, i guess you were talking about the 1080p HD standard and not HD in general, but still, the current 23" exceeds that already).

Thanks for asking this: I was wondering the same thing. All current ACD's are "HD" already.

[nuckinfutz]

I don't remember Macrumors ever billing itself as a pro-anything site. Complaining that Macrumors will never be a great place for professional video editors because of the con/prosumers posting is like me going to a country bar and complaining that the place will never attract the techno crowd because the mechanical bull.

Neither do I which is why my post is absent of any statements regarding MacRumors appealing to Pros.

I was clear in my posting why Macrumors would not appeal to Pros at large. This rebuttal comes on the "strength" of a strawman argument.

Try again. I'm not "that" easy.

[gleepskip]

Neither do I which is why my post is absent of any statements regarding MacRumors appealing to Pros.

I was clear in my posting why Macrumors would not appeal to Pros at large. This rebuttal comes on the "strength" of a strawman argument.

Try again. I'm not "that" easy.

You stated that pros will not come here because they do not want to wade through all the posts that are not germane to their interests.

I think that your post was taken as a criticism. Hence, his rebuttal.

If your post was not intended as criticism (of the forum quality, forum participants, etc), then wasn't it merely a statement of the obvious?

[PCMacUser]

Frankly the people whining about the Leopard delay almost invariably are the one who get the least amount of production done with their computers.
That's difficult to prove, but probably correct...

If I go over to Creative Cow (Pro video site) I'm not going to see even %10 of the whining. People that earn their living with a computer realize that when an OS "does" come it must work as advertised. They engage in needless speculation they don't look forward to the next OS as some sort of life fulfilling event. The Mac is a tool that they use to put food on their table.
The way I view Macrumours, is that it's a rumour site - like a gossip magazine for the Apple curious - not a place that professionals should be spending their working time looking at anyway.

But yes, I agree with you about the dependency on an OS being reliable. Which is why corporate IT departments never install an OS as soon as it comes out. Whether it is Windows or OS X. Therefore naturally they don't care if there's going to be a delay to a major release or not, since it's not going to be deployed anyway.

[ErnieFrance4]

I want a MacPro Mini... as in "headless mac", mini tower, etc. for <$1000

I agree I want something that I could actually upgrade other than a MacPro which me as a student has no use for but I have outgrown my imac (Space and Ram) and am not willing to look at a Mac Pro. I would still buy an apple display so there would be an extra sale right there. But for now I am going to keep using my imac until I get ready to download another episode and my mac tells me there is no more room. I have an external HD but only use it for backup and want to have access to all my files all the time. Please give us this option.

[EagerDragon]

Leopard?

October or January 2008

[EagerDragon]

Event is 7pm UK time on Sunday, for those who want to know.

Thats like 2 pm Eastern US time?

[nuckinfutz]

You stated that pros will not come here because they do not want to wade through all the posts that are not germane to their interests.

I think that your post was taken as a criticism. Hence, his rebuttal.

If your post was not intended as criticism (of the forum quality, forum participants, etc), then wasn't it merely a statement of the obvious?

Yes indeed. In the absence of any empirical positive or negative tone people will allow their perception to "color" what they read. Thus he probably thought I was slamming MacRumors posters of which I'm a proud poster who's been here years.

I wouldn't say that it is obvious and you will find that EVERY year NAB is "supposedly" the launchpad for iPods or consumer laptops. Some people simply don't know it's a Broadcasters show. I'm ok with that.

That's difficult to prove, but probably correct...


The way I view Macrumours, is that it's a rumour site - like a gossip magazine for the Apple curious - not a place that professionals should be spending their working time looking at anyway.

But yes, I agree with you about the dependency on an OS being reliable. Which is why corporate IT departments never install an OS as soon as it comes out. Whether it is Windows or OS X. Therefore naturally they don't care if there's going to be a delay to a major release or not, since it's not going to be deployed anyway.

Nigh impossible ;) Great point on the delayed deployment. I wonder if consumers aren't actually following suit or will. I'm sure we could all keep a lowly G4 around for "testing" that new OS safely :D

[EagerDragon]

Honestly ... it feels to me like it is time to break this Forum not only into a Page 1 and Page 2 Section but also create a new PRO section ... because it looks like that some members here forget that some of us, use Apple Products also to make a living with it ! It is great that you can get lots of Apple products for the regular consumer ... but in regards to the event on sunday for example ... this is for me much much more important then all this :apple: TV, iPhone, iPod, etc. talk .... it seriously gets on my nerves to be interupted reading some really essential postings about essential products for Pro´s, by loads of home-user comments that are not in regards to the original posting from MacRumours ... and on top ... SHUT DOWN THOSE "SWITCHER" PEOPLE ... WILL YA !!! :p

Too much coffee?
Its Friday, Sunday will be here real soon.

[EagerDragon]

Although I recognize that some subjects/stories may be of interest equally to professionals and consumers, I think the time has come for separate sections/threads for pros and consumers.

This would mirror Apple's own evolution from a computer-only company to a computer and consumer electronics company.

Page 3: Pros only?

Perhaps with stricter rules governing outbursts.
Page 3: Pros and adults only?

~iGuy

A Pro rumor section and an amature rumor section?
LOL

I am concerned that people are just at each other throat due to bad news and no products.

Wow People.

[SnakeDeath]

FCS is a bundle which includes Final Cut Pro 5.

http://www.apple.com/finalcutstudio/

Rocketman

I know, I own both final cut studio and colorista. But red giant is releasing a new suite on sunday. The only upgrade colorista is getting is better support for new applications it is used in.

[Dave Cushing]

Apple's been on board Blu-Ray from the get-go,
Sony's already included recorders in their computers,
& Vendors are introducing stand-alone recorders.

The announcement will be Blu-Ray players standard in upcoming computers.

Maybe BR/HD.

Jobs has gone on record musing that the only way to prevent
high definition (BR/HD) bootlegs is to disallow high def recording whatsoever,
& that's not gonna happen.

The announcement will include Blu-Ray recording capability.

That's my guess for NAB.

[milkmanamok]

I expect any announcements at NAB will be confined to Final Cut and the new incarnation of Shake. That's what is relevant to this audience and Apple will feature these on the octo-Mac Pro. Blue Ray option is also a strong possibility, price is the only reason for Apple to make us wait, and the video market is willing to pay whatever it costs for this tech.

I'll be sorely disappointed if they announce a measly display update for MacBook Pro when Santa Rosa is just around the corner. Apple should be first out of the gate with the new processor, they're the partner Intel wishes to showcase most. Apple will either be on the podium with Intel in early May or announce the new MBP shortly thereafter. A MBP update now implies we'll be waiting a long time for the Santa Rosa update, which will cover most everything on everybody's wish list.

What was the lead time last year from announcing Core Duo and C2D before shipping product? Maybe my memory is applying some wishful color, but I seem to remember Apple was among the first manufacturers to ship the new processors with each release.

[BillyShears]

I think the best way to address this problem would be in the story writing. While it goes into detail about some of the rumors, perhaps it needs to go into what NAB is/isn't and the past releases a little more for the newbies. Something like...

"The National Association of Broadcasters conference is geared towards high-end video content production. In the past, updates to Final Cut Studio applications and limited updates to higher end hardware have been released...please take this into account when framing your expectations and your discussion in the forums."

The best way is to write it into the story. Same as they should have defined spring in Leopard posts to avoid ruining discussion with pointless speculation about the meaning. The best thing to come out of the delay is Apple said "October" and not "Fall."

I would go a step further and say the moderators should also clean up the topics once something like that has been posted in the topic. Posts about iPods in an obviously-Pro topic (e.g. NAB conference) should be deleted.

[LethalWolfe]

Posts about iPods in an obviously-Pro topic (e.g. NAB conference) should be deleted.

If you think something is inappropriate or too off topic use the "report post" function to alert the mods. If they agree w/you they'll remove the post.


Lethal

[Reach]

By the way, is it meaningful that this show is on sunday, while the convention starts saturday? If they had a product to be announced that were to ship immediately, I would think they'd hold the special event prior to the show in order to profile it as much as possible there. Anyway, it would be damn stupid to run around the expo pushing FCS5 on saturday with a release of FCS6 on sunday no?

Well, I don't know how this convention goes down, maybe Saturday is just people arriving, food and booze. :p

[nuckinfutz]

By the way, is it meaningful that this show is on sunday, while the convention starts saturday? If they had a product to be announced that were to ship immediately, I would think they'd hold the special event prior to the show in order to profile it as much as possible there. Anyway, it would be damn stupid to run around the expo pushing FCS5 on saturday with a release of FCS6 on sunday no?

Well, I don't know how this convention goes down, maybe Saturday is just people arriving, food and booze. :p

They've announced on Sunday before. There will be online coverage so that you'll know everying Sunday night and their booth will be jammed packed on Monday morning. You can bet your &&& that there will be some interesting stuff.

I don't consider this a yearly update. The Final Cut Pro update of last year was primarily bringing the applications up to Universal Binary for Intel support and a few features tossed in for a cheap price. Thus Sunday should be the unvieling of nigh 2 years of advancement.

[SirOmega]

I will be there, here's what I'm thinking:
Final Cut Red - 4k Red editing soulution
Final Cut Super Extreme - High end cards and Macs with control surfaces/breakout boxes, etc. (could be the same as the Red thingy)
Logic Pro update - Final Logic
And I expect Jannard to be there with his new camera and announce the first shipments.
I believe you'll just see Final Cut Extreme (or whatever fancy nomenclature they want to go with now). Supports breakout boxes and red 2k and 4k editing.

Red's booth is right next to Apple's on the NAB show floor. Makes perfect sense.

[astral]

I think the main reason many people are doubtful is because it flies in the face of everything that has made Final Cut a success. FC is a low cost/high quality, scalable (low end SD to hi end HD), software based solution. If Apple now shifts to a tiered system based on hardware they start to look like Avid. And pretty much everyone hates Avid's tiered, hardware based business model.


Lethal

Exactly. Apple should support the "Extreme" features through any old add-in card instead of Avid's convoluted system. On a similar note, I don't know why everyone assumes FC6 will require a 64 bit processor and Leopard to run. Not everyone who uses Final Cut professionally updates their system every month. While FC5 requires Tiger for things like rendering off of the GPU, other features such as Multi-angle editing work fine in Panther, which probably sold a lot of extra copies. When they added the new high quality render option, they left the legacy linear rendering in for the G4 crowd. Apple has no reason to drop support for legacy users. I'm aware that if I ran FC6 on my Core Duo MBP that it would not have run as well as it would on Mac Pros or C2D machines, nor should it. Optimizing it for the best machines is great, but making it not work on one year old machines with the word "Pro" in their title would be a horrible move on Apple's part, and counter to the reason many users choose final cut in the first place (i.e., they need a full-featured edit suite but can't afford Avid).

[inkswamp]

I'm curious why so many of you are under the impression that this event at NAB will feature updates or news concerning video production software only. I keep seeing that kind of thing expressed and yet a quick Google search turns up info concerning Apple's 2006 NAB announcements that seems to prove otherwise. Here's a quote from Apple's own site (http://www.apple.com/hotnews/articles/2006/04/nab/index.html).

On the opening day of NAB (the annual convention of the National Association of Broadcasters), Apple unveiled its new 17-inch MacBook Pro notebook computer featuring the Intel Core Duo processor ....

Further, I see mention of other products that some of you have stated would not be showed to an assembly of video professionals (such as Aperture.)

* Final Cut Studio
o Final Cut Pro 5
o Motion 2
o DVD Studio Pro 4
o Soundtrack Pro
o Compressor
* Aperture
* Logic Pro
* Shake 4


That shows that Apple can justify just about any announcement there. Video production pros are also buyers and customers and need laptops and other equipment besides Final Cut. I don't see why Apple wouldn't mention other things. I'm sure those things won't be the primary focus but if they are of interest to consumers, they will be of interest to the people at NAB.

It's just like WWDC. Although development is the primary focus, we see lots on non-developer stuff there too. I'm not sure why NAB can't be treated the same way.

[TheAnswer]

I'm curious why so many of you are under the impression that this event at NAB will feature updates or news concerning video production software only...
...It's just like WWDC. Although development is the primary focus, we see lots on non-developer stuff there too. I'm not sure why NAB can't be treated the same way.

They can announce other products besides video production software, but those products will also be geared towards the professional market (Macbook Pro)...nothing with an "i" at the beginning of it...and it's not that you can't see Logic or Aperture released there, it's just that (barring development setbacks) those things are more likely to be debuted at NAMM (for Logic) or Photokina or another photographer's conference (for Aperture).

It's a little different than WWDC, because at WWDC the developers develop software for an OS that is on both consumer and professional machines, they might even develop games for the iPod or apps for the iPhone. The NAB folks spend the big bucks to use high-end software on high-end machines.

[Reach]

I'm not sure why NAB can't be treated the same way.

You WANT NAB to be treated the same way, probably beacuse you hope for something, and NAB is the closest possiblity..

Aperture: Pro Photographers, not that far-fetched at NAB.

MBP: Come on, Apple's flagship notbook is the only way to run FCP on the road, what makes you see this as proof of the possiblity of consumertoys..?

[inkswamp]

You WANT NAB to be treated the same way, probably beacuse you hope for something, and NAB is the closest possiblity..

Aperture: Pro Photographers, not that far-fetched at NAB.

MBP: Come on, Apple's flagship notbook is the only way to run FCP on the road, what makes you see this as proof of the possiblity of consumertoys..?

First off, I'm not personally hoping for anything and I understand that the "i" products are unlikely. I have no personal or emotional investment in what Apple does at NAB. I just didn't understand why people seem so certain that it will be only about Final Cut and little else.

It seemed strange to me why people are so certain of what Apple can and cannot do at NAB so I searched and it turns out that some people spouting off with absolute certainty are (surprise surprise) wrong. I've seen many people right here on these forums in the recent past swear that Aperture is out of the question and yet, it's there on Apple's site from last year.

Further, after a little more searching following my previous post, it looks like Apple has used NAB as a place to unveil XServes, pro Macs and displays as well as showing off some features of the OS. I don't know where this "Final Cut only" thing comes from. Final Cut mostly, but not only. That's all I was trying to prove.

[TheAnswer]

I've seen many people right here on these forums in the recent past swear that Aperture is out of the question and yet, it's there on Apple's site from last year.

Just to clarify...the Aperture link is just listed in a list of links to the Pro Apps product pages, it's not a list of NAB related product announcements. While an Aperture update to v 1.1 was released last year on April 13th, NAB was later in April last year (the MacBook Pro was announced on the 24th at NAB).

[SeaFox]

Yes indeed. In the absence of any empirical positive or negative tone people will allow their perception to "color" what they read. Thus he probably thought I was slamming MacRumors posters of which I'm a proud poster who's been here years.

Actually I was reacting to the thought I should consider myself "lucky" the forums are frequented by professionals. Like I should thank them for gracing me with their presence. Then you suggest there should be a special "professional" section of the forums, an attempt to segregate and create some elitist subgroup within a community that is hobby/enthusiast oriented by definition.

I wouldn't say that it is obvious and you will find that EVERY year NAB is "supposedly" the launchpad for iPods or consumer laptops. Some people simply don't know it's a Broadcasters show. I'm ok with that.

I would say the exhibitors hold part of the blame for that, and not just Apple. Remember the "SuperShuffle" iPod knockoff? It made a very public appearance at... NAB. I, too, am rather tired of Apple turning every conference/media event into a venue for new product launches, and I'm sure much of the Developers' Conference attendees feel the same way. The real issue here, like I said before, is the lack of a summer Macworld Expo. And that is nothing more than a continuation of Apple and IDG feuding over whether it was in New York or Boston.

The secrecy of Apple product launches and the recent spree of iPod-only focus in recent years has built up quite a hunger for information, hard info on when new products (pro and consumer oriented) are coming out whose main function is not playing Fairplay-wrapped content. So now every Apple appearance is a wish and a prayer for info on what's going on with the iSight, why the displays are falling so far behind the competition in price/performance, ect.

[nuckinfutz]

Actually I was reacting to the thought I should consider myself "lucky" the forums are frequented by professionals. Like I should thank them for gracing me with their presence. Then you suggest there should be a special "professional" section of the forums, an attempt to segregate and create some elitist subgroup within a community that is hobby/enthusiast oriented by definition.

Oh my regrets for the miscommunication. I truly did not want to slam anyone.

I would say the exhibitors hold part of the blame for that, and not just Apple. Remember the "SuperShuffle" iPod knockoff? It made a very public appearance at... NAB. I, too, am rather tired of Apple turning every conference/media event into a venue for new product launches, and I'm sure much of the Developers' Conference attendees feel the same way. The real issue here, like I said before, is the lack of a summer Macworld Expo. And that is nothing more than a continuation of Apple and IDG feuding over whether it was in New York or Boston.

The secrecy of Apple product launches and the recent spree of iPod-only focus in recent years has built up quite a hunger for information, hard info on when new products (pro and consumer oriented) are coming out whose main function is not playing Fairplay-wrapped content. So now every Apple appearance is a wish and a prayer for info on what's going on with the iSight, why the displays are falling so far behind the competition in price/performance, ect.

Excellent points. It must feel like like working in a vault at Apple. I know I'm getting "antsy" about some things and normally I'm a patient guy. And I do miss Macworld Boston/NY...hell I didn't care where it was.

[killr_b]

There is no such thing as Final Cut Extreme. Apple will not be introducing a $10000 4K editing suite. The very idea is ridiculous.

Well, there is the RED camera (http://red.com/)…

Apple likes to support these things, it lets them show off. :rolleyes:

[inkswamp]

Just to clarify...the Aperture link is just listed in a list of links to the Pro Apps product pages, it's not a list of NAB related product announcements. While an Aperture update to v 1.1 was released last year on April 13th, NAB was later in April last year (the MacBook Pro was announced on the 24th at NAB).

Right. I wasn't trying to imply that Aperture was updated or demonstrated as part of any NAB announcements, but the fact that Apple lists it on the page about their appearance at NAB shows that they consider their relevance there to go beyond Final Cut.

[aafuss1]

I'm interested in what will happen to the acquired Final Touch HD and artbox-perhaps Final Touch could become part of Final Cut Pro/Extreme and artbox included as part of Final Cut Studio.

[wavelayer]

Posts about iPods in an obviously-Pro topic (e.g. NAB conference) should be deleted.

Yeah, but what about an ipod that runs Final Cut Studio?

[TheAnswer]

Right. I wasn't trying to imply that Aperture was updated or demonstrated as part of any NAB announcements, but the fact that Apple lists it on the page about their appearance at NAB shows that they consider their relevance there to go beyond Final Cut.

I think the truth is probably a little more mundane than that...I bet the web design dept. has a style guide that all stories that mention a pro app have to have a link to that pro apps page. The right column is almost always shorter than the story, so they've come up with a handy code snippet that has all the pro app links in it to place in the right column. Any time a story mentions a pro app, cut-paste-voil&#225;...done.

I don't think any one is saying that it's "always and forever just Final Cut at NAB"...it's Pro products as well. Of course it might not appear to often in this specific thread because the displays were just updated and the notebooks are waiting for Santa Rosa (unless they are just going to announce and ship later, which is possible). That leaves the Mac Pro (there have been posts speculating about adding a blue-laser burner BTO option) and the XServe.

[quantman]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Apple's special event (http://www.macrumors.com/2007/03/20/apple-nab-media-event-invites/) at the National Associations of Broadcasters (NAB) will be held this Sunday at 11:00am PDT, 2:00pm EDT. MacRumors will be providing live coverage of the event via MacRumorsLive.com (http://www.macrumorslive.com/).

Apple is widely expected (http://www.macrumors.com/2007/03/02/final-cut-pro-6-final-cut-extreme-details-displays-again/) to introduce an update to its Final Cut Suite, along with a possible introduction of a new high-end product named Final Cut Extreme. ThinkSecret has also mentioned a possible display update at or around NAB, and believes the 17" MacBook Pro may be updated to include a high definition display.


Apple's displays have not seen specification updates for quite some time, although they did see a price drop last week (http://www.macrumors.com/2007/04/04/apple-discounts-cinema-displays/).



Please link for article below:


http://looprumors.com/article.php?apple-nab-event-preview-live-coverage,2712181245


Also Apple will have a larger booth than ever before--Steve usually does not address at NAB as someone like Phil Schiller (mktg head) usually does.

One could reasonably surmise that this means significant new products will be launched at NAB!!

This is a positive surprise and not what people have been expecting.....

[localoid]

Hmmm... I may have to change my plans for tomorrow...

According to NAB spokesman Dennis Wharton: "Apple is claiming [it's] going to have some big announcement."

Source (http://www.tvtechnology.com/pages/s.0014/t.4831.html)

[Multimedia]

I think FCP 6 will be the centerpeice of this presentation. But I'm also hoping Apple spends some time explaining how well (or not) the 8 core MP works as is and how it'll get through these next 6 months without Leopard to help it manage all those cores. If they don't talk about that, could be a hint they have the SS model coming up between now and October.

I still think the 8 core is a publicly available developer's platform more than anything else. But I admire those who pulled the trigger right away for one.

[Peace]

Please link for article below:


http://looprumors.com/article.php?apple-nab-event-preview-live-coverage,2712181245


Also Apple will have a larger booth than ever before--Steve usually does not address at NAB as someone like Phil Schiller (mktg head) usually does.

One could reasonably surmise that this means significant new products will be launched at NAB!!

This is a positive surprise and not what people have been expecting.....

Just because looprumors says Jobs will do the keynote does not make it fact.

If he does do it he better be prepared for a not so friendly reception due to Leopards delay.

[nuckinfutz]

Just because looprumors says Jobs will do the keynote does not make it fact.

If he does do it he better be prepared for a not so friendly reception due to Leopards delay.

LoopRumors has a horrible history of "scoops" I don't believe this. Nor do I believe that video professionals really care about Leopard delays. The main question I'm seeing is "Will FCP6 be Leopard only?" I doubt that it will be but that's more of a pressing concern than delays to Leopard if what I'm reading on a few sites is indicative of overall sentiments.

[MyJelleo]

I doubt any major hardware updates will be announced tomorrow. Apple focused a majority of its energies towards the iphone, and I really doubt any other product of theirs got any significant attention.

I'm going to keep my expectations low for apple now. It saves from major disappointment.

[wgriffiths2000]

Well i dont think its that far fetched atleast we will know soon enough. Its been a dead year so far so hears hopping.

[05elstonc]

Does anyone have any info on Steve Jobs presenting at NAB? (besides Looprumors)

[ogee]

:( Not even new iPod socks?! :(



:p

No...

[ogee]

NAB is a broadcasters conference right, so anything released will be of prime interest to them. Withthis in mind I predict

8 core Mac Pro will be demoed

Release of Blue-Ray (and/or the other standard) burners

New improved cinema display maybe 25", 32" or 42"

New / improved Audio Visual software for Professionals

Perhaps an Aperture update

:apple: CamCorder with the new iGesture recording. Give the :apple: CamCorder the finger and it records what you point to :D

DISCLAIMER: I haven't a clue really.

[wgriffiths2000]

Yes NAB is broadcasters conference. So my guess is the majority of apples conference will be aimed at that fact but it is also a venue in witch apple can release a product and get great media coverage. I would not put anything past apple right now though i don't think we will see any updates on the I line just yet and neither the macbook line. Though they could introduce a new product or update the pro and ACD. We will see soon enough.

[eenu]

I'm confused about this conference now. Apple does not appear to have any speakers there. In fact they only seem to be hosting workshops.......

Someone correct me if i am wrong?

[Peace]

I'm confused about this conference now. Apple does not appear to have any speakers there. In fact they only seem to be hosting workshops.......

Someone correct me if i am wrong?

I have emailed the PR person for this "event" and she still wont tell me WHO is speaking at the event.

Her Words : "We haven't announced who is speaking at the event"

This was the last I've heard from her.The day before the Leopard delay.

[eenu]

http://www.nab.org/nabshow/conferences/speakersearch2.asp?cid=Apple%20Inc.

There is a list of speakers here.....none i recognise as Apple and i can't see where Apple would make such an announcement!? :confused:

[arn]

if anyone else is going to be there, drop me an email

webmaster@macrumors.com

arn

[Peace]

http://www.nab.org/nabshow/conferences/speakersearch2.asp?cid=Apple%20Inc.

There is a list of speakers here.....none i recognise as Apple and i can't see where Apple would make such an announcement!? :confused:

You are confusing the actual NAB conference with the special Apple event being held at the Venetian Sunday..

They are separate things.

[eenu]

ahhhh that would make sense then :p

Thanks for clearing that up

[yagran]

crazy. so many rumors over an event. more rumors than for MacWorld Expo!

i just want the new screens personally, as im not a 'pro' user currently.
an awesomely large screen would be great to watch v and movies and doing bits of design work on.

sorry arn i couldnt quite make it :P

[CRAZYBUBBA]

The last keynote was a royal dissapointment... wwdc is gonna be iphone...+ santa rosa... where is the 12" MBP!!! :(

Probably a blow away Demo followed by, "But it needs Leopard so we will ship in Oct." :(

[lu0s3r322]

you know what would be really crazy...

if Apple lied about Leopard's delay and suddenly announced a bug free final version of Leopard.

that, would be unheard of.

[johnee]

you know what would be really crazy...

if Apple lied about Leopard's delay and suddenly announced a bug free final version of Leopard.

that, would be unheard of.

yeah, considering they lost serious doh over that announcement.

[Max Payne]

you know what would be really crazy...

if Apple lied about Leopard's delay and suddenly announced a bug free final version of Leopard.

that, would be unheard of.

LOL.

I see nothing interesting coming from Apple camp. I hope I am wrong though.

[mrkramer]

you know what would be really crazy...

if Apple lied about Leopard's delay and suddenly announced a bug free final version of Leopard.

that, would be unheard of.

And it would really annoy developers, since they wouldn't get to test the final version with their programs.

[Peace]

And it would really annoy developers, since they wouldn't get to test the final version with their programs.

That statement is already annoying me.

[aafuss1]

I'd highly doubt Steve Jobs will present the NAB event-often Rob Schoeben has presented parts of it.

[wgriffiths2000]

Yah if there is any decent news comming out of NAB Stevey boy will be there but if hes not there then there will be nothing exciting coming out of NAB.

[Sunrunner]

crazy. so many rumors over an event. more rumors than for MacWorld Expo!


Given the usual insanity of the pre-expo forum, I dont really think the NAB thread or two running right now at all compares... :rolleyes:

[Sunrunner]

That statement is already annoying me.

What do you think you are Peace, a dev or something? ;)

[Multimedia]

NAB is a broadcasters conference right, so anything released will be of prime interest to them. DISCLAIMER: I haven't a clue really.For quite a few years now, since the 90's, this show has become the biggest Multimedia show on earth. It's really more like an electronic communications mini University - a show made up of a group of conferences for each specific communications medium all tied together under the NAB umbrella.

For example, yesterday Friday through tomorrow Sunday is a Podcasters conference having everything to do with Audio and Video Podcasting. In fact one of several Podcaster conference Keynotes is happening at the same time as the Apple event tomorrow morning. There's a Web conference, a Mobile Phone conference, a Radio conference and a TV conference as well - all going on simultaneously. So to call it a "Broadcasters Show" is really a misnomer. A Better term would be an Old and New Electronic Media Show.

If Steve, who was a NAB Keynote Presenter back in the late 90's even before Final Cut Pro 1 was shipping, shows up for this Apple event it will be a first. I for one hope he does and I hope he's willing to be frank about what happened to cause the Leopard delay and how it might impact us short term re: the 8 core MP and FCS 6. I'm not mad at him. I'm not mad at anyone. These things happen and we just need to relax and go with the flow. It's all good. :)

[BJNY]

NAB is about tools for creating content, be it software, MBPs, ACDs, workshops, whatever. CONTENT CREATION, folks. Get unstuck from the "B" in NAB...sheesh.

[onlymac]

in the good old days NAB was a big deal ... and in its way it still is, although increasingly it is mired by the wedding videography end of the market.

these days IBC is the truly 'pro' broadcasters conference

as a result, NAB has become the product announcement playground, where the big players make their big splashes ... wheras IBC is when all those clever new products actually ship (unless you're GVG's Infinity in which case you'll probably nver ship ;))

[psychofreak]

I wouldn't buy an ACD, but would love a new version just to play with in an Apple store :)

[nettwin]

i am just putting together, what i read on the web and put it together with what i want from a users perspective.
here is what i expect respectivly hope for:

fcp:
better color-correction
better titling solution/ integration (especially rolling and crawling titles),
better integration of audio processing (in my opinion the workflow of fcp together with "soundtrack pro" and "livetype" is still way to complicated right now)

some kind of media sharing/ organizing server solution

blue ray support

logic pro:
new interface
environment replacement - something more intuitive, please

[aafuss1]

Which sites will be providing coverage of the event?

[tronnolon2]

NAB would be a strategic entry point for Jobs to introduce multitouch displays. As the conference is geared towards content creation – and FCP and Logic are most suited to benefit from this new interface – multitouch cinema displays could be introduced now as a high-end production option, then phased into the core hardware lineup over the next six months. Incorporating multitouch into the core OS simultaneously with Leopard's release has always been a more elegant solution – but an NAB launch would give the public more time to become accustomed to the idea of the interface transition, while simultaneously denting the impact of Leopard's delayed release date.

:apple:

[Multimedia]

i am just putting together, what i read on the web and put it together with what i want from a users perspective.
here is what i expect respectivly hope for:

fcp:
better color-correction
better titling solution/ integration (especially rolling and crawling titles),
better integration of audio processing (in my opinion the workflow of fcp together with "soundtrack pro" and "livetype" is still way to complicated right now)

some kind of media sharing/ organizing server solution

blue ray support

logic pro:
new interface
environment replacement - something more intuitive, pleaseThoughtful list. I most of all would like to see Closed Captioning Creation capability added. Currently this is an extremely expensive process owned, controlled and operated by an elite of Closed Captioning Priests that majorly complicates finishing a project with CC included.

[Multimedia]

Which sites will be providing coverage of the event?Right here at MacRumorsLive.com (http://MacRumorsLive.com). :)

[aafuss1]

For some kind of media sharing/ organizing server solution-Apple did acquire Proximity and its artbox (so that might be part of FCP6).

[BrSmith]

Shouldn't the online stores be closing soon if they are going to release any hardware today?

[YoYoMa]

Will there be a video of the presentation like there is with macworld and WWDC?

[Sunrunner]

Shouldn't the online stores be closing soon if they are going to release any hardware today?

The Apple store typically only goes down immediately before an announcement, so expect that it will become unavaliable some time closer to 11am Pacific.


Will there be a video of the presentation like there is with macworld and WWDC?

No, though live coverage will be provided here at this website

[zap2]

2Hrs 29Mins...still its a a bit lacking for me...its all Pro stuff, most likely :(


But then again MacWorld did give us any new Mac stuff

[izzle22]

Apple needs NO display updates. Current line up is fine including price.

[aafuss1]

Apple needs NO display updates. Current line up is fine including price.

I agree-I'm pleased with the price cuts that Apple has given us over past 2 years.

Though HDCP capable displays would be nice-but for a future update, as well as a lower ms (4-8ms)

[BiikeMike]

How long do we expect this keynote to be? I gotta be somewhere at 2:45 :(


(11:45 Pacific)

[izzle22]

How long do we expect this keynote to be? I gotta be somewhere at 2:45 :(


(11:45 Pacific)


I should last between 1 and 2 hours. But no way of telling unless someone has a program or a schedule.

[zioxide]

i am just putting together, what i read on the web and put it together with what i want from a users perspective.
here is what i expect respectivly hope for:

fcp:
better color-correction
better titling solution/ integration (especially rolling and crawling titles),
better integration of audio processing (in my opinion the workflow of fcp together with "soundtrack pro" and "livetype" is still way to complicated right now)

some kind of media sharing/ organizing server solution

blue ray support

logic pro:
new interface
environment replacement - something more intuitive, please

Good list.

I'd also like to see native 5.1 surround sound editing in FC, Soundtrack, and better support for it in DVD Studio.

[kdbdallas]

will there be streaming video, streaming audio, or just some one making posts to the site every so often?

[zap2]

will there be streaming video, streaming audio, or just some one making posts to the site every so often?

some one making post...hopefully it will be more then 1 person, so we get more info

[Laslo Panaflex]

I would like support for different codecs and video resolutions usable in the same timeline in real time with no rendering!!! It really sucks how FCP locks you into the project settings, with all other material not matching the settings not working in real time.

I would also like a better way to track capture, auto saves, render files, and other media within the project. Right now it puts all those files in the FCP docs folder, but I always move the files and reorganize them into a final project folder for archiving and distribution. I think it would be better if all these files were stored in one project folder or file by default.

[kdbdallas]

IF there are updates to the MBP, how soon can you usually get the updates at Apples online store? How about at a Apple retail store?

[Vidd]

I'm wondering about how likely software update for the Core 2 Duo based machines are. I expected the 8-core Mac Pro today but why would they update anything else with Santa Rosa less than a month away?

[mrkramer]

IF there are updates to the MBP, how soon can you usually get the updates at Apples online store? How about at a Apple retail store?
You probably would have them available for pre order online immediatly after the keynote, and in stores in a month or so when there is actually somthing to update them too that is shipping.

[zioxide]

I'm wondering about how likely software update for the Core 2 Duo based machines are. I expected the 8-core Mac Pro today but why would they update anything else with Santa Rosa less than a month away?

Unless they can somehow get Santa Rosa early, there won't be any Macbook or Macbook Pro updates.

I don't really see any hardware updates here, just Final Cut, and maybe Logic or Aperture. I have a feeling this Final Cut update is going to be big though.

[kdbdallas]

so am I stupid to think IF there is an upgrade to the MBP today, to go get one at the store tomorrow, or order one online tomorrow to ship immed.?

[nickane]

Unless they can somehow get Santa Rosa early, there won't be any Macbook or Macbook Pro updates.

I don't really see any hardware updates here, just Final Cut, and maybe Logic or Aperture. I have a feeling this Final Cut update is going to be big though.

Unless MBPs have been underselling lately, it is unlikely that Apple would want to introduce an update that wasn't shipping within a few days. But, aside from the possibility of Apple's increasingly favourable relationship with Intel (4-Core 3Ghz etc) paying off with Santa Rosa because big demand for Apples means big margins on early runs of chips only yet available in small numbers for Intel, and Intel's ability to often beat their own timeframes (I can't remember any examples, but I've heard people mention this before...), there are actually a couple reasons to think MBPs are underselling:

1) The advert at the store saying "Going fast." A play-on-words pushing the MBs'/MBPs' speed, implying that they're selling well - a suggestion that the very advert itself refutes. Granted, there's not much by way of new computers to tout, but my understanding of marketing tells me to be pretty skeptical of this advert.
2) It is surely not just ppl on MR who have noticed that Apple are in dire need of putting out a new computer. Sales are likely to be down, since Apple hasn't bothered using the iphone halo effect to garner attention for any new products (the 8-core workstation doesn't count cos of the market its going for). Apple has been gaining marketshare in laptops quicker than in desktops, lack of updates discourages switchers, who are more likely to look into their purchase out of ignorant curiosity, than a beleaguered mac user whose grown weary of these sites and simply needs a new notebook.

Even if they don't bring new MBPs in a "one more thing" today, I doubt apple will wait long once the chips are available. So, it should only be a month or so either way.

[zioxide]

Hmm.. the event is supposed to start at 2pm EDT. Well it's 1:39PM EDT right now, so the countdown clock should say 21 minutes left, but it says 60 minutes left. Is the event going to start late or something, or is the clock just off?

[aafuss1]

It looks like Apple's added some Babya Logic style features for Soundtrack Pro 2.

Such as a spectrum frequency view-obviously Apple has copied Babya Logic 2's Logic Spectrum Viewer.

Apple's:
http://www.blogsmithmedia.com/www.engadget.com/media/2007/04/dsc_3205.jpg

Ours:
http://img162.imageshack.us/img162/536/babyaspectrum1vr0.jpg

Also I note the DVD Studio Pro is no longer part of FCS 2.