NAB: Final Cut Server, Final Cut Studio 2, ProRes 422, IO-HD

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Apple introduced a number of updates at the National Association of Broadcasters conference today:

Final Cut Server
- $999 for 10 concurrent users
- $1999 for unlimited users

Final Cut Studio 2
- Final Cut Pro 6, Motion 3, Soundtrack Pro 2

Apple ProRes 422 Format
- Next-gen Post Production format
- Uncompressed HD quality at SD file sizes
- 10-bit, 4:2:2, full raster, VBR

IO-HD
- Hardware box that provides realtime conversion into ProRes 422
- Available in July
- $3495

Event is ongoing, live coverage at Engadget (http://www.engadget.com/2007/04/15/apple-keynote-live-from-nab-2007/)

[Freg3000]

Did MacRumors coverage drop out? Is the event over yet?

Anyway, the NAB conference is great because Apple introduces stuff that is fun for me to pretend I can one day use.

It looks cool for me, and I know it must be cool for someone else to use. :D

[amac4me]

Awesome new features. Looks like it was well worth the wait.

[Multimedia]

Very worthwhile FCS 2 upgrade. $499 from FCS1 and $699 from any version of FCP all the way back to the beginning so no penalty for doing the FCP to FCS upgrade for $199 and everyone who missed it can now jump to FCS2 for only $699 which is really great for all who missed the $199 deal during this past year which did not include FCP 1, 2 & 3.

Only Academic 4 owners who didn't upgrade to FCS1 lost this time as they can only buy FCS2 for $699 academic and not get commercial FCS2 for $499 like those who did.

[nuckinfutz]

Nice.

FCP6 and Motion 3 are beasts! STP2 sounds nice.

Perhaps we'll find out about DVD Studio Pro 5 during the week at NAB.

[failsafe1]

Now we need pricing info on the software

OOps never mind the endgadget article says $499 upgrade from FCS2 and $699 from any FCP system.

[mkjellman]

yeah just looked like Block there from Engadget was just doing a really good job and macrumors.com either didn't have soemone there, or they were doing a kinda crappy job.

too bad..but, as always the interface for macrumorslive.com is amazing and needless to say every other apple event for the past few years has been me and my eyes glued to macrumors

thanks arn and crew for a great job almost all the time

[indiekiduk]

Its still going on:
http://www.engadget.com/2007/04/15/apple-keynote-live-from-nab-2007/

[zap2]

why MR dropped the living feed?

NVM...still I liked not having to refresh

[longofest]

Did MacRumors coverage drop out? Is the event over yet?

Anyway, the NAB conference is great because Apple introduces stuff that is fun for me to pretend I can one day use.

It looks cool for me, and I know it must be cool for someone else to use. :D

Our feed was just too flakey. we had to rely too much on summary statements from our contact rather than transcribing the feed itself like we normally do, so we just pulled the plug. Kudos to Engadget for doing a great job. They beat us out (this time).

[iSee]

Can someone in industry explain the significance of the IO-HD and ProRes 422 format?

Are these revolutionary things or just Apple's entry into an existing market?

[whenpaulsparks]

where is DVD studio pro?!?!

perhaps waiting on blu-ray or HD DVD drives in Macs?

[Cult Follower]

Finally an Apple software update! And that hardware thing looks cool.

[hoop]

Apple ProRes 422 Format
- Next-gen Post Production format
- Uncompressed HD quality at SD file sizes
- 10-bit, 4:2:2, full raster, VBR


:eek: :eek:

How on earth is this possible?!

[thegoldenmackid]

no final cut extreme, no monitors, no 17 mbp...this was clearly a professionals only event.

[BigPrince]

Still good job to all parties.

[jonharris200]

Credit to MR for the link to Engadget. Their coverage is, again, impressive. The only thing I don't like is that you have to refresh their page and new updates appear at the bottom, not the top. MR's method combined with Engadget's content would be ideal! :D

[SWC]

no new dvd studio features? :confused:

[iamcrazyed]

G2g, me and my credit card have a date with FCS2!

[EricNau]

no final cut extreme, no monitors, no 17 mbp...this was clearly a professionals only event.
Which is exactly what the NAB is.

[MrTed]

Where is logic pro 8 ?:confused:

[inkswamp]

Interesting that the Apple store is still down.

Edit: Ah, nevermind. I thought the keynote was over.

[whenpaulsparks]

Can someone in industry explain the significance of the IO-HD and ProRes 422 format?

Are these revolutionary things or just Apple's entry into an existing market?

Uncompressed HD is near impossible with ordinary macs because of HD transfer rates... it's way too high. you need an eSATA or Fibre Channel RAID (i.e. XServe RAID) to be able to do much with it. this compresses the video to i think 1/8th of the original size or so, so that it's more manageable. during the event they said with the IO-HD (which encodes to ProRes 422) you can do 4K video editing on a macbook pro, which is unreal.

and the IO-HD supports format conversion as well, so you can ingest at 1080i60, and output at 720p without blinking an eye. if you have an HDV camera, this would be great, because you can ingest at ProRes 422, then do your editing, because HDV is a very lossy format and is horrible for many image manipulations.

[sdhollman]

Can't wait to get my hands on Motion 3, I have been looking for a reason to leave AE in the dust, I hope this is the killer update. :)

[Cameront9]

no final cut extreme, no monitors, no 17 mbp...this was clearly a professionals only event.

Well it's not over yet, but...uh...Could have told you so.

It's the National Association of BROADCASTERS convention. It's for Pros only...Duh...

Anyone expecting any sort of consumer announcment was just foolish.

[Simon R.]

... and no sign of Logic Pro. That sucks.

[zap2]

Which is exactly what the NAB is.

Well Pros use MacBook Pros and Mac Pros, so its still possible we'll see updated, as its not over yet. (No updates for Mac Pro because they are so new but you get the idea)

[pilotError]

Apple store is still down. Anything else showing up?

[wakerider017]

What is 4:2:2 aspect ratio?

[SWC]

Well it's not over yet, but...uh...Could have told you so.

It's the National Association of BROADCASTERS convention. It's for Pros only...Duh...

Anyone expecting any sort of consumer announcment was just foolish.

all of what he was looking for are considered professional products by apple....

[hyperpasta]

The event is definitely still going. According to Engadget, Apple is now going on to introduce a new application:

Color.

[Luis]

Just announced a new app: Color

[projectle]

This is clearly an event that is still in progress.

Or atleast, that is what I would assume since Engadget is continuing to report on stuff right now...

[Rocket Rion]

Yes! Motion 3 has 3D! Goodbye After Effects.

[amac4me]

What about DVD Studio Pro :confused:

[nuckinfutz]

Ok it's clear to me now.

DVD Studio Pro 5 is not a part of FCS anymore. My guess is there will be a seperate program announced this upcoming week.

DVD SP 5 will add full HD DVD and Blu-ray authoring support and offer perhaps Dolby and DTS surround sound encoding options.

There is no need for FCP Extreme. You have the ProRes codec and IO-HD which gives you access to 4k editing.

Those that thought MBP and Cinema Displays were going to be announced need to wake up. This was Pro event via invite. Not an Apple public tradeshow.

Nice upgrade and I agree with the decision (I'm guessing) to pull DVD SP 5 from the bundle. Some people "just" need the authoring tools. Making them pay $1299 didn't make much sense IMO.

[marktesssing]

..but, as always the interface for macrumorslive.com is amazing and needless to say every other apple event for the past few years has been me and my eyes glued to macrumors

thanks arn and crew for a great job almost all the time

same here, thanks

one days soon, my first mac will come

[SWC]

Those that thought MBP and Cinema Displays were going to be announced need to wake up. This was Pro event via invite. Not an Apple public tradeshow.

I guess Apple missed the memo last year with the 17" MBP

[hoop]

I'm sorry for the stupid question, but do you need the IO box to use the new codec?

[anubis]

WHAT?!?!?! No wifi widescreen touch-screen 40-GB flash-based full video ipod???????? APPLE SUCKS, I HATE APPLE AND WONT EVER BUY FROM THEM AGAIN!!!!!11

... I'm just pre-empting the stupid comments that are sure to follow on this thread about the lack of consumer product updates at NAB, even though lots of people always seem to think there will be and get let down year after year. ;)

[MacNemesis]

no new dvd studio features? :confused:

It's not over yet..

[inkswamp]

So FCS isn't due until next month (according to Engadget) which makes me wonder why the Apple store is even closed at all. Do they usually close it down for product announcements that are that far off?

I don't expect any consumer products to be discussed at NAB but I wonder if the iMacs and Minis will see quiet updates once the store is back up, given how overdue they are for it. Does seem curious that it's down for an event like NAB.

Edit: just came back up while I was posting. No new non-pro stuff. Oh well, Tuesday is only two days from now. ;)

[CmdrLaForge]

Can't wait to get my hands on Motion 3, I have been looking for a reason to leave AE in the dust, I hope this is the killer update. :)

Why do you want to do that ?

Anyway - great show (for Pro's)

[psycoswimmer]

U.S. Apple Store is back up... Final Cut Studio 2 on the front page.

[SWC]

So FCS isn't due until next month (according to Engadget) which makes me wonder why the Apple store is even closed at all. Do they usually close it down for product announcements that are that far off?

I don't expect any consumer products to be discussed at NAB but I wonder if the iMacs and Minis will see quiet updates once the store is back up, given how overdue they are for it. Does seem curious that it's down for an event like NAB.

The products will be there today just wont ship for a month.

[bearbo]

So FCS isn't due until next month (according to Engadget) which makes me wonder why the Apple store is even closed at all. Do they usually close it down for product announcements that are that far off?

I don't expect any consumer products to be discussed at NAB but I wonder if the iMacs and Minis will see quiet updates once the store is back up, given how overdue they are for it. Does seem curious that it's down for an event like NAB.
good point, could they be taking pre-order thou?

[Multimedia]

There's your new Color application to give you the better color correction you are looking for (can't remember who was hoping for that).

[dannyallen34]

Apple store is back up with FCS2: Has DVD Studio Pro 4

[From Win to Mac]

So FCS isn't due until next month (according to Engadget) which makes me wonder why the Apple store is even closed at all. Do they usually close it down for product announcements that are that far off?


They do when you can pre-order the products on the Store

[k2k koos]

Where is logic pro 8 ?:confused:

Although I feel the same, the event is not yet over, but realistically chances are getting slim.....:apple:

[astral]

http://store.apple.com/AppleStore/WebObjects/BizCustom.woa/6454007/wa/PSLID?nplm=MA886Z%2FA&wosid=4o6I2iHZBYen4p4Nrp726NvTVIn

FCS 2 still comes with DVDSP 4.

Still, can't complain when you now get Final Touch HD for free.

[bignumbers]

http://www.hdforindies.com/2007/04/nab-2007-notes-from-apple-sunday-press.html

Good vantage point of a pro. Some detailed delayed, but more thorough.

[4God]

FCS 2 includes DVD Studio Pro 4. :(

[P-Worm]

What is 4:2:2 aspect ratio?

It's not an aspect ratio. 4:2:2 is how the luminance and color is handled with video. Regular DV is 4:1:1 meaning that you have 4 pixels of luminance for every 1 and 1 color sample. Basically it means that there is four times the infromation in the luminance (brightness) of the pixel than the actual color. 4:2:2 is only twice as much info so you get better color information. Much better for things like green screening.

P-Worm

[Much Ado]

I hope the UK version of Color will be called Colour :)


MA.

[portishead]

There's your new Color application to give you the better color correction you are looking for (can't remember who was hoping for that).

That was my number 1 wish.

[poopooplatter]

... I'm just pre-empting the stupid comments that are sure to follow

By making one of your own? :rolleyes:

[Eraserhead]

Cheeky, you can upgrade from Production Suite to FCP 2 as well.

[Rocketman]

Compressor 3 being 3x as fast addresses several complaints on macrumors. FCP doing 4K is my wish. The hardware IO thing is sweet and I will have to research it further as my needs are store-forward not real-time.

Rocketman

[wavelayer]

Very worthwhile FCS 2 upgrade. $499 from FCS1 and $699 from any version of FCP all the way back to the beginning so no penalty for doing the FCP to FCS upgrade for $199 and everyone who missed it can now jump to FCS2 for only $699 which is really great for all who missed the $199 deal during this past year which did not include FCP 1, 2 & 3.

Only Academic 4 owners who didn't upgrade to FCS1 lost this time as they can only buy FCS2 for $699 academic and not get commercial FCS2 for $499 like those who did.

I purchased the academic Final Cut Studio in January. Are you saying I can buy the $499 upgrade (when I decide to upgrade later this year or next)?:confused:

[Shagrat]

... and no sign of Logic Pro. That sucks.

Did you SERIOUSLY expect an announcement of Logic Pro 8 (or whatever it may be called) at NAB?????? Especially after the "Lights, Camera, Action" intro??

It never fails to amaze me what some of the posters here at this site seem to expect from Apple...!

[mduser63]

It annoys me that there wasn't a DVD Studio Pro update announced. I spend more time in DVD SP than in any other FCS app.

[cheunghy]

http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nplm=MA886Z%2FA

There won't be DVD Studio Pro 5.

[Ramsos]

What is 4:2:2 aspect ratio?

It's not an aspect ratio, it's a colorspace. mini dv is 4:1:1, HDV is 4:2:0, DVCPRO HD is 4:2:2 and some cameras support 4:4:4 like the RED camera.

[nuckinfutz]

I guess Apple missed the memo last year with the 17" MBP

That doesn't mean they do it every year.

[Diatribe]

It annoys me that there wasn't a DVD Studio Pro update announced. I spend more time in DVD SP than in any other FCS app.

Seems like the only app that wasn't updated. Weird.

[Multimedia]

With Final Cut Studio 2 headliningYes but when you go to the Final Cut Studio section of Apple.com (http://www.apple.com/finalcutstudio/) it's still all the old apps. :(

[pilotError]

From the Apple Store...

* The upgrade version requires a valid serial number from a commercial version of Final Cut Studio, Production Suite, or Final Cut Pro 1, 2, 3, or 4. Academic and not-for-resale versions are not eligible for this upgrade.

They really won't honor Academic versions for this upgrade?

[Diatribe]

Yes but when you go to the Final Cut Studio section of Apple.com (http://www.apple.com/finalcutstudio/) it's still all the old apps. :(

Give it an hour or so.

[4God]

Yes but when you go to the Final Cut Studio section of Apple.com (http://www.apple.com/finalcutstudio/) it's still all the old apps. :(

Well, one of them is still going to be an old app. :(

[SWC]

That doesn't mean they do it every year.

No one said they did, but to put people down because they hoped for hardware is absurd given the fact they HAVE introduced hardware before.

Now hoping for an ipod or imac etc is a little out of line.

[nuckinfutz]

It annoys me that there wasn't a DVD Studio Pro update announced. I spend more time in DVD SP than in any other FCS app.

My guess is that DVD SP 5 may come later and could be Leopard only for HDCP reasons.

Did you SERIOUSLY expect an announcement of Logic Pro 8 (or whatever it may be called) at NAB?????? Especially after the "Lights, Camera, Action" intro??

It never fails to amaze me what some of the posters here at this site seem to expect from Apple...!

I thought Logic Pro 8 might come as well but clearly it isn't ready. Soundtrack Pro 2 will give us some hints as to where LP8 can go.

We haven't seen anything yet. Leopard will bring us even more features probably in a point release in the fall.

[Wild-Bill]

No Logic 8????

Oh....... the Logic 8 developers must be working on the iPhone I guess.... :rolleyes:

[projectle]

Come on guys, watch the feed from Engadget.
It is STILL going on, and they are talking an App called Color right now, for color correcting and recolorizing.

[Silentwave]

where is DVD studio pro?!?!

perhaps waiting on blu-ray or HD DVD drives in Macs?

Yeah! what use is all this FCS integration and new Uncompressed HD stuff if we only have extremely limited output support!

[Chris Bangle]

new displays?

[ZorPrime]

Very worthwhile FCS 2 upgrade. $499 from FCS1 and $699 from any version of FCP all the way back to the beginning so no penalty for doing the FCP to FCS upgrade for $199 and everyone who missed it can now jump to FCS2 for only $699 which is really great for all who missed the $199 deal during this past year which did not include FCP 1, 2 & 3.

Only Academic 4 owners who didn't upgrade to FCS1 lost this time as they can only buy FCS2 for $699 academic and not get commercial FCS2 for $499 like those who did.

It's nice to see Apple's still on its toes and still very much on its game of bringing great concepts to reality. I can't wait to get my hands on the new hardware AND software. :cool:

[nuckinfutz]

No one said they did, but to put people down because they hoped for hardware is absurd given the fact they HAVE introduced hardware before.

Now hoping for an ipod or imac etc is a little out of line.

Yes that's true. It's just sometimes a bit frustrating because Apple will use certain events to announce new product but that's usually a one time deal (a la WWDC having new Apple Cinema Displays)

[Multimedia]

http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/wa/RSLID?nplm=MA886Z%2FA

There won't be DVD Studio Pro 5.At least not until they support Blu-ray®. I think right now DVD SP4 only supports HD-DVD right? :confused: :eek:

This makes me want to wait for the Blu-ray® support DVD SP 5 shoe to drop later this year I hope.

Why are they not adding a Blu-ray® optional DVD writer to their Mac Pro configure page? I know we can get them ourselves. But this is crazy not offering it. Maybe they have a price they want to pay/sell them for before they pull the trigger. :confused: :eek:

[wavelayer]

I geuss I'll be using FCS 1 Academic for quite awhile. Could be worse, it still rocks.

[Diatribe]

Come on guys, watch the feed from Engadget.
It is STILL going on, and they are talking an App called Color right now, for color correcting and recolorizing.

Yeah but the store is already up. If there had been Logic 8 it would have been in the store now.

[Antonwalkerv2.0]

So the NAB conference is still going??

[Peace]

Looks like we will get a QT update soon.

Minimum system requirements to install all Final Cut Studio applications

• A Macintosh computer with a 1.25GHz or faster PowerPC G4, PowerPC G5, Intel Core Duo, or Intel Xeon processor.
• 1GB of RAM
• An AGP or PCI Express Quartz Extreme graphics card (Final Cut Studio is not compatible with integrated Intel graphics processors)
• A display with 1024-by-768 resolution or higher
• Mac OS X v10.4.9 or later
• QuickTime 7.1.6 or later
• A DVD drive for installation

[P-Worm]

At least not until they support Blu-ray®. I think right now DVD SP4 only supports HD-DVD right? :confused: :eek:

No, it only supports DVD although you can make a high def DVD (NOT HD DVD) that plays only in Macs.

P-Worm

[nuckinfutz]

new displays?

Will come when they are ready. Chances are Apple is looking at LED backlighting and at the minimum need HDCP support before they call fully support HD DVD and Blu-ray.

Samsung has a 24" panel coming in the summer as one of the first. Right now would have been too early if Apple is indeed looking at LED lighting.

[northernmunky]

Total disk space required for ALL components is 218Gb!! :eek:

[nuckinfutz]

No, it only supports DVD although you can make a high def DVD (NOT HD DVD) that plays only in Macs.

P-Worm

Incorrect in some ways. You can burn HD content to DVD-r that does indeed play fine in a Toshiba HD DVD player or on Tiger Macs with DVD Player 4.6

[bearbo]

Looks like we will get a QT update soon.

Minimum system requirements to install all Final Cut Studio applications

• A Macintosh computer with a 1.25GHz or faster PowerPC G4, PowerPC G5, Intel Core Duo, or Intel Xeon processor.
• 1GB of RAM
• An AGP or PCI Express Quartz Extreme graphics card (Final Cut Studio is not compatible with integrated Intel graphics processors)
• A display with 1024-by-768 resolution or higher
• Mac OS X v10.4.9 or later
• QuickTime 7.1.6 or later
• A DVD drive for installation
good findings!

[SWC]

No, it only supports DVD although you can make a high def DVD (NOT HD DVD) that plays only in Macs.

P-Worm

It has been confirmed that they play in the Toshiba HD-DVD players as well. It looks to essentially be an HD-DVD on a red laser dvd disc.

[jonharris200]

Event over. I hardly understood a thing, but loved every minute. ;)

[FF_productions]

Pretty nice update. Too bad there was no hardware updates.

I'll purchase it sooner or later.

[Diatribe]

Total disk space required for ALL components is 218Gb!! :eek:

I guess that will rule out any will FCS2 run on my MB questions. :D

[pilotError]

Shows over according to Engadget...

[nuckinfutz]

So the NAB conference is still going??

It starts tomorrow Antonwalker. We'll have more cool stuff coming. Maybe not from Apple but lots of other companies like Adobe, Avid, Red Giant and more. Red the hottest camera for Indies on the planet as a booth next to Apple.

Stay tuned...we're just getting started.

[squareyes]

come on... its NAB not NAMM

where is quicktake 300

[wavelayer]

I guess that will rule out any will FCS2 run on my MB questions. :D

External HD for the content and you're all set.

[P-Worm]

Any notes of a stream of the event being posted later? I have seen people track down the URL for that in the past if there is going to be one. I would love to see some demos of this awesome stuff.

P-Worm

[bigandy]

I hope the UK version of Color will be called Colour :)


MA.

just like when you're on a UK IP address, MacRumors.com comes up as MacRumours.com? :rolleyes:


edit:

"hold down option and it shows you good tracking points".

WOW. :D

[OldCorpse]

Lame, lame, lame. I was hoping for a complete re-do of audio editing in FCS. As is, it looks like you still have to use ProTools. Sigh, Vegas is better in that department :(

Apple: FCP 6 was supposed to be a complete re-do of FCP 5, considering that they've been cruising with very minor improvements since FCP 4.0.

I work with FCP, and I guess my expectations were higher for 6. The fact that DVDSP was left untouched is also lame. How are you supposed to take advantage of all that HD handling if your output capabilities still suck? I thought the Sony execs were there to help with BR for DVDSP.

Oh well. Maybe my expectations were too high. So far, I don't feel they've delivered the revolution 6 was supposed to be. Lamo.

[FF_productions]

Total disk space required for ALL components is 218Gb!! :eek:

Are you serious? I thought it was only 62 gigs?

Either way its going to fill up my MBP.

[cheunghy]

http://www.apple.com/finalcutstudio/
Updated.

http://www.apple.com/finalcutstudio/action/?movie=nab
A new one in my collection... =P

[jholzner]

I guess that will rule out any will FCS2 run on my MB questions. :D

Plus, it doesn't support Intel ingegrated graphics. Not compaining...just saying. :P

[jonharris200]

just like when you're on a UK IP address, MacRumors.com comes up as MacRumours.com? :rolleyes:
Yeah, and movies are called FILMS and actually exist on iTunes... :)

[zioxide]

Are you serious? I thought it was only 62 gigs?

Either way its going to fill up my MBP.

It says 4 GB for apps and 62GB for additional content. So 66GB or so

[Eric Lewis]

wheres the new ipod? with wifi? they didnt annouce it?

where is the leopard release date? and secret things?

where the hardwear updates?

wheres the new ACD?

where is ilife 07

where is iwork 07

where is new nanos

where is new shuffle with 2gb?

why didnt apple annouce any of this at this event? how rude!

[nuckinfutz]

I just realized that Final Cut Studio 2 includes "Color" the product Apple acquired from Silicon Color called Final Touch.

Folks this was over $5k for the SD version. BIG NEWS

[Shagrat]

Yeah, and movies are called FILMS and actually exist on iTunes... :)

LOL! ... Er, not actually funny at all..

Pretty sad really...

ALSO, I notice that all this nice new FCS goodness is only on the US site, again, not unlike the recent announcements.

Second class citizens again, these days, outside the US...

Sigh...

[liketom]

looks like a point release for quicktime also

the sys req for fcs say 7.1.6 current ver is 7.1.5

[steve_hill4]

Are you serious? I thought it was only 62 gigs?

Either way its going to fill up my MBP.

Available Disk Space
4GB of disk space required to install all applications (Final Cut Pro, Color, DVD Studio Pro, Soundtrack Pro, Motion, Cinema Tools, LiveType, Compressor, and Apple Qmaster)
Additional 55GB required to install all optional templates, content, and tutorials (may be installed on separate disks):
9GB for DVD Studio Pro content
8GB for Motion templates and tutorial media
24GB for Soundtrack Pro audio content
12GB for LiveFonts and LiveType animated elements and templates
2GB for Apple Pro Training Final Cut Studio Tutorials media
Either way, disk hog. I certainly wouldn't install the entire studio on my MBP, but on a Mac Pro or iMac, certainly.

I'm impressed with the few snippets I've read here thus far, but nothing appears to be unexpected and there are still some crucial features missing. Roll on FCP 6.1

[twilson]

no final cut extreme, no monitors, no 17 mbp...this was clearly a professionals only event.

How many non-professional TV broadcasters are there really? With the exception of some cable open access programming...NONE!!

[Max Payne]

By professionals for professionals.

Good job Apple.

[dante@sisna.com]

Will come when they are ready. Chances are Apple is looking at LED backlighting and at the minimum need HDCP support before they call fully support HD DVD and Blu-ray.

Samsung has a 24" panel coming in the summer as one of the first. Right now would have been too early if Apple is indeed looking at LED lighting.

Yes, I suspect Apple is working on achieving SWOP certification for the newer technology LED and Wide Gamut Displays. The panels that are out now have widely variable gamuts and gradiations between colors due to the lack of finely tuned internal LUT's for both Print and Broadcast work.

I am pretty confident Apple knows it would be Display Suicide for them to rush out a Wide Gumut or LED display without SWOP certification. Professionals to whom this matters would abandon these displays in a hurry, choosing EIZO's or existing ACD's instead.

Dante

[twilson]

Either way, disk hog. I certainly wouldn't install the entire studio on my MBP, but on a Mac Pro or iMac, certainly.

I'm impressed with the few snippets I've read here thus far, but nothing appears to be unexpected and there are still some crucial features missing. Roll on FCP 6.1

I don't know many broadcasters that would work solely on a laptop either. They'd most likely have Mac Pros, and farm out rendering to Xserves or something.

[jakebot]

:eek: :eek:

How on earth is this possible?!

Can someone in industry explain the significance of the IO-HD and ProRes 422 format?

Are these revolutionary things or just Apple's entry into an existing market?


This is the reason why Avid has been the market leader. There's no reason why anyone should be shocked at FCP adding these features, as they have been in Avid for many years now. Take a look at Avid's codec "DNxHD" which does the same thing. I hope that FCP's ProREs is very robust.

[G5Unit]

Total disk space required for ALL components is 218Gb!! :eek:

It's over 9000!

But I really wish they had introduced iLife '07. My PowerMac G5 can't handle these other apps!

[mchendricks]

External HD for the content and you're all set.

Not quite.
• An AGP or PCI Express Quartz Extreme graphics card (Final Cut Studio is not compatible with integrated Intel graphics processors)

The MB has the integrated Intel graphics processor so it isn't supported. It will run on the MBP.

Mike

[whatever]

where is DVD studio pro?!?!

perhaps waiting on blu-ray or HD DVD drives in Macs?

DVD Studio has been gone for years. Enough already about Blu-Ray and HD DVD.

[cheunghy]

http://www.apple.com/finalcutserver/

Watch the video.
Is the UI a hint of what's coming up in Leopard?
Black with blue.

[jakebot]

wheres the new ipod? with wifi? they didnt annouce it?

where is the leopard release date? and secret things?

where the hardwear updates?

wheres the new ACD?

where is ilife 07

where is iwork 07

where is new nanos

where is new shuffle with 2gb?

why didnt apple annouce any of this at this event? how rude!

Are you serious? lol NAB.. look that up and see what that stands for :)

[northernmunky]

Are you serious? I thought it was only 62 gigs?

Sorry, calculator malfunction! :o

* 4GB of disk space required to install all applications
* • Additional 62GB required to install all optional templates, content, and tutorials (may be installed on separate disks):
* - 9GB for DVD Studio Pro content
* - 9GB for Motion templates and tutorial media
* - 24GB for Soundtrack Pro audio content
* - 12GB for LiveFonts and LiveType animated elements and templates
* - 8GB for Apple Pro Training Final Cut Studio Tutorials media

Total 128Gb!

Still a lot though:rolleyes:

[HiRez]

http://www.hdforindies.com/2007/04/nab-2007-notes-from-apple-sunday-press.html

Good vantage point of a pro. Some detailed delayed, but more thorough.Thanks for the link, but...

-high end extensions to FCP - Automatic DickWow, now I have GOT to find out what that's all about!

[corywoolf]

My god this is awesome. Finally they introduced 3D into Motion, that was the only real thing keeping me with After Effects. Now if I can get all the Trapcode plugins (i.e. Shine, Starglow, 3D Stroke). I am definitely going to upgrade. Although since this is Apple's first implementation of 3D Cameras, lights, etc. I might still get the new After Effects as a backup.

[twilson]

wheres the new ipod? with wifi? they didnt annouce it?

where is the leopard release date? and secret things?

where the hardwear updates?

wheres the new ACD?

where is ilife 07

where is iwork 07

where is new nanos

where is new shuffle with 2gb?

why didnt apple annouce any of this at this event? how rude!

It's a tv broadcasters event. This is definitely not the event for Apple to serve up their own agenda.

None of the things you mention were announced because broadcasters don't care about them.

[SWC]

Sorry, calculator malfunction! :o

* 4GB of disk space required to install all applications
* • Additional 62GB required to install all optional templates, content, and tutorials (may be installed on separate disks):
* - 9GB for DVD Studio Pro content
* - 9GB for Motion templates and tutorial media
* - 24GB for Soundtrack Pro audio content
* - 12GB for LiveFonts and LiveType animated elements and templates
* - 8GB for Apple Pro Training Final Cut Studio Tutorials media

Total 128Gb!

Still a lot though:rolleyes:

The breakdowns encapsulate the 62GB so its still 66 total. 62 for all the content and 4 for the apps.

[BRLawyer]

no final cut extreme, no monitors, no 17 mbp...this was clearly a professionals only event.

Yep...in other words, YAWNN...no new Macs, no new iPods...really boring for people outside the industry.

[Reach]

Great, I was waiting for this to buy, and hoping I wouldn't need the Adobe Master Suite for AfterEffects, and now I don't (Design Premium will do fine for me). This upgrade for Motion addresses the things I wanted, and the rest seems sweet too, nice job Apple. :) Seems LiveType is gone and replaced by better text-functions in Motion?

[zioxide]

Site is up: http://www.apple.com/finalcutstudio/

[mklos]

For all the whiners: :P

http://homepage.mac.com/mklos1/tissuebox.jpg

[ortuno2k]

Yep...in other words, YAWNN...no new Macs, no new iPods...really boring for people outside the industry.

OMG can you people stop being so narrow minded?
THIS EVENT IS FOR PROFESSIONALS ONLY!

Now you should bitch and moan if they release this at the WWDC, but this event is for this type of announcements ONLY.
Geez.

[pdpfilms]

Very worthwhile FCS 2 upgrade. $499 from FCS1 and $699 from any version of FCP all the way back to the beginning so no penalty for doing the FCP to FCS upgrade for $199 and everyone who missed it can now jump to FCS2 for only $699 which is really great for all who missed the $199 deal during this past year which did not include FCP 1, 2 & 3.

Only Academic 4 owners who didn't upgrade to FCS1 lost this time as they can only buy FCS2 for $699 academic and not get commercial FCS2 for $499 like those who did.
Well... Any FCS/FCP academic user still has to pay the full $1299 for the commercial version, or $699 for the Academic version. Shouldn't there be a more affordable option to facilitate academics upgrading to commercial software?

[hoop]

Wow - you can dump any type of clip into the timeline without any rendering - that certainly makes my job a lot easier! We've got all sorts of formats I have to sift through and sort out.

Colour looks amazing too. Although I did just spend £30 on a FCP colour correction book, so it's kinda annoying too :p

[Much Ado]

really boring for people outside the industry.

And what about for the people IN the industry... you know, the people who acutally attend NAB.

:rolleyes:

Some great stuff announced. Here's to hoping for a RED camera and FCS2 for Christmas... (*begins to dream*)

[SWC]

Well... Any FCS/FCP academic user still has to pay the full $1299 for the commercial version, or $699 for the Academic version. Shouldn't there be a more affordable option to facilitate academics upgrading to commercial software?

For what you're getting $1299 is still a hell of a deal.

[bearbo]

Yep...in other words, YAWNN...no new Macs, no new iPods...really boring for people outside the industry.

:rolleyes:

that's like you going to a basketball game and at the end of game you stand up and scream "this is bloody boring for a baseball fan"

get a life. perhaps there's a reason that lawyers aren't apple's top priority.

[whatever]

Yes! Motion 3 has 3D! Goodbye After Effects.

Motion is a pretty cool program. Apple actually offers a 30 day free trial on their website (http://www.apple.com/downloads/macosx/apple/application_updates/motiontrial.html), it allows you to do everything but save.

[aafuss1]

It looks like Apple's added some Babya Logic style features in Soundtrack Pro 2.

Such as a spectrum frequency view-obviously Apple has copied Babya Logic 2's Logic Spectrum Viewer.

Apple's:
http://www.blogsmithmedia.com/www.engadget.com/media/2007/04/dsc_3205.jpg

Ours:
http://img162.imageshack.us/img162/536/babyaspectrum1vr0.jpg


Seems like they don't want MS copying their ideas-but they have copied some of my Babya software features.

[TheAnswer]

For all the whiners: :P

http://homepage.mac.com/mklos1/tissuebox.jpg

But that's a Tissuebox Pro™...most of the whiners are consumer level users who had unreasonable expectations of iPods and iMacs, etc. They aren't in the market to use the Tissuebox Pro™, they'll need an iTissuebox™. ;)

[twoodcc]

well i love the new software, but where's the new hardware?

[bearbo]

But that's a Tissuebox Pro™...most of the whiners are consumer level users who had unreasonable expectations of iPods and iMacs, etc. They aren't in the market to use the Tissuebox Pro™, they'll need an iTissuebox™. ;)

lol, and i like how the Tissuebox Pro™ has a metallic finish.

[hyperpasta]

well i love the new software, but where's the new hardware?

It came out last week :rolleyes:

[SWC]

It looks like Apple's added some Babya Logic style features in Soundtrack Pro 2.

Such as a spectrum frequency view-obviously Apple has copied Babya Logic 2's Logic Spectrum Viewer.

Apple's:
http://www.blogsmithmedia.com/www.engadget.com/media/2007/04/dsc_3205.jpg

Ours:
http://img162.imageshack.us/img162/536/babyaspectrum1vr0.jpg


Seems like they don't want MS copying their ideas-but they have copied some of my Babya software features.

and just like they said to you on hdforindies other software has had this as far back as 1998. Doing a quick google search shows you released this back in 2005. A long time after the originals.

EDIT: Looks like it was your version 2 that introduced that. So not even as far back as 2005. Looks like it was about 11 months ago. So even you are 8 years after the original.

[TheAnswer]

lol, and i like how the Tissuebox Pro™ has a metallic finish.

The metallic case and the standard Quad or optional Octo-ply tissue (both with advanced Multi-Quilting™ technology) are the key features of the Tissuebox Pro™. :D

[G3blues]

It looks like Apple's added some Babya Logic style features in Soundtrack Pro 2.

Such as a spectrum frequency view-obviously Apple has copied Babya Logic 2's Logic Spectrum Viewer.

Apple's:
http://www.blogsmithmedia.com/www.engadget.com/media/2007/04/dsc_3205.jpg

Ours:
http://img162.imageshack.us/img162/536/babyaspectrum1vr0.jpg


Seems like they don't want MS copying their ideas-but they have copied some of my Babya software features.

You are going to have to post better shots than that. Wait till it comes out and then you can compare

[steve_hill4]

For all the whiners: :P

http://homepage.mac.com/mklos1/tissuebox.jpg

For all the fan boys too!!

[mashinhead]

i wonder when apple will stop annoucing products before they are released. These premature announcements are getting ridiculous.

[pdpfilms]

For what you're getting $1299 is still a hell of a deal.

Thanks for pointing that out, but it's nowhere near as good of a deal as other upgraders.

[Alpinism]

Final cut studio 2 releasing next month. SO that be around 15th May. I think i might wait another month to get it together with the *fingers crossed* new hardware (MP or MBP) if any at the WWDC in june.

[pdpfilms]

i wonder when apple will stop annoucing products before they are released. These premature announcements are getting ridiculous.
...Especially when they don't actually come out on the predicted date (read: :apple:tv, OSX 10.5)

[Voidness]

Minimum system requirements to install all Final Cut Studio applications

• A Macintosh computer with a 1.25GHz or faster PowerPC G4, PowerPC G5, Intel Core Duo, or Intel Xeon processor.
• 1GB of RAM
• An AGP or PCI Express Quartz Extreme graphics card (Final Cut Studio is not compatible with integrated Intel graphics processors)
• A display with 1024-by-768 resolution or higher
• Mac OS X v10.4.9 or later
• QuickTime 7.1.6 or later
• A DVD drive for installation
Haha! So FCS2 will work on an iBook G4, but won't work on a MacBook! All because of that pesky Intel graphics :p

[Multimedia]

No, it only supports DVD although you can make a high def DVD (NOT HD DVD) that plays only in Macs.No. It supports HD-DVD if you have a HD-DVD Writer inside or out. But not Blu-ray®.

[gonnabuyamac]

Looks like we will get a QT update soon.

Minimum system requirements to install all Final Cut Studio applications

• A Macintosh computer with a 1.25GHz or faster PowerPC G4, PowerPC G5, Intel Core Duo, or Intel Xeon processor.
• 1GB of RAM
• An AGP or PCI Express Quartz Extreme graphics card (Final Cut Studio is not compatible with integrated Intel graphics processors)
• A display with 1024-by-768 resolution or higher
• Mac OS X v10.4.9 or later
• QuickTime 7.1.6 or later
• A DVD drive for installation

so... i just bought QT pro like a week and a half ago... what does that mean for me?

[twilson]

It looks like Apple's added some Babya Logic style features in Soundtrack Pro 2.

Such as a spectrum frequency view-obviously Apple has copied Babya Logic 2's Logic Spectrum Viewer.

Apple's:
http://www.blogsmithmedia.com/www.engadget.com/media/2007/04/dsc_3205.jpg

Ours:
http://img162.imageshack.us/img162/536/babyaspectrum1vr0.jpg


Seems like they don't want MS copying their ideas-but they have copied some of my Babya software features.

Come on get over this one. My Amiga had this spectrum analyser view in a MOD player, back in 1991 or 1992.

It's a standard way of visualising the audio. There is only so many things you can do with it, and have it be useful.

[EricNau]

so... i just bought QT pro like a week and a half ago... what does that mean for me?
Nothing, because it is only a point release (from 7.1.5 to 7.1.6). You will not have to pay any money.

[wavelayer]

How come I'm still a newbie? :(

[P-Worm]

No. It supports HD-DVD if you have a HD-DVD Writer inside or out. But not Blu-ray®.

Does it? Sorry for my ignorance, but I am rather interested. Do you have any links about people explaining the process or something? I would be rather excited if I could burn an HD DVD that will play on all HD DVD players.

P-Worm

[GanleyBurger]

It's the National Association of BROADCASTERS convention. It's for Pros only...Duh.


17" MBP is hardly a consumer only machine.

It is the Music Industry's God-send for gigs and mobile recording.

[Hendrik]

Is it just me? I have been waiting for months for this event to finally see some new HW like iMac, Mac Mini, new screens, etc. Based on the rumor sides I really expected announcements, like last year. I cannot wait anymore on new HW, so probably have to buy second hand Mac Mini to use till the HW finally comes. Disappointed.

[Multimedia]

It starts tomorrow Antonwalker. We'll have more cool stuff coming. Maybe not from Apple but lots of other companies like Adobe, Avid, Red Giant and more. Red the hottest camera for Indies on the planet as a booth next to Apple.

Stay tuned...we're just getting started.The Conference started Friday and runs through Thursday. The Expo starts tomorrow and runs through Thursday.

[simontarr]

Is it just me? I have been waiting for months for this event to finally see some new HW like iMac, Mac Mini, new screens, etc. Based on the rumor sides I really expected announcements, like last year. I cannot wait anymore on new HW, so probably have to buy second hand Mac Mini to use till the HW finally comes. Disappointed.

Glad I'm not you mate....you're gonna get slaughtered for posting that here. I suggest anyone else who is going to pipe up about consumer hardware keep a low profile....

[SWC]

Thanks for pointing that out, but it's nowhere near as good of a deal as other upgraders.


It's pretty typical to not give discounts for upgrades like that. Adobe being one of the few exceptions.

[Multimedia]

Is it just me? I have been waiting for months for this event to finally see some new HW like iMac, Mac Mini, new screens, etc. Based on the rumor sides I really expected announcements, like last year. I cannot wait anymore on new HW, so probably have to buy second hand Mac Mini to use till the HW finally comes. Disappointed.If you'd pay attention to Intel's roadmap you would already know nothing new can appear until sometime in May and more likely June.

[puckhead193]

Very worthwhile FCS 2 upgrade. $499 from FCS1 and $699 from any version of FCP all the way back to the beginning so no penalty for doing the FCP to FCS upgrade for $199 and everyone who missed it can now jump to FCS2 for only $699 which is really great for all who missed the $199 deal during this past year which did not include FCP 1, 2 & 3.

Only Academic 4 owners who didn't upgrade to FCS1 lost this time as they can only buy FCS2 for $699 academic and not get commercial FCS2 for $499 like those who did.
So i'm confused on pricing. I have currently Final Cut Stuio Accademic. I can upgrade for $499 or do I have to purchase the new version for $699. If I can not upgrade and i buy the FCS2 for $699, how much do you think i can sell my version for?

I have to decide if I should get CS3 or update FCS...ummm any ideas?

[Eric Lewis]

Final Cut Express HD? its at 3.5? will there be a 4? or 4.5?

[Mgkwho]

WTF do people not get about NAB? It's a pro event. Why would there be new mac minis or iMacs at a pro event? Why?

Why?

Please explain, because I for whatever reason do not know why there would be consumer launches at professional events. Maybe I'm just confused. Maybe consumer really does equal professional. Someone please enlighten me.

...

Hey why wasn't there a GUI change? Will that come with Leopard? I mean, the main gray window didn't seem to change. I'm not a FC user by any means, but it seems ugly in my limited screenshot world.

-=|Mgkwho

[MonkeyClaw]

God I dunno why people are complaining, this is amazing! I am soo excited bout FCS2, will make my life soo much easier. Motion 3 just looks like fun, god I love this industry...

[A is jump]

Is it just me? I have been waiting for months for this event to finally see some new HW like iMac, Mac Mini, new screens, etc. Based on the rumor sides I really expected announcements, like last year. I cannot wait anymore on new HW, so probably have to buy second hand Mac Mini to use till the HW finally comes. Disappointed.

Sorry chum, I would say you got swept up in bad rumors. Many of us had no doubts that this would be an announcement regarding Final Cut Studio. If there are going to be mac updates I doubt they will have a huge media event for them. It will be a quiet update.

[Aniej]

I can't tell whether someone has posted this link yet, but it is a clip of FCS2 in action from the Apple website.

http://www.apple.com/finalcutstudio/action/?movie=nab

[Counter]

No Wifi Hifi? Commonly known as the :apple:iWifi iFi, pronounced "Apple-eye wyefye eyefye"?

[videophoto2007]

Nice writeup over at http://switchtoamac.com

[whatever]

My god this is awesome. Finally they introduced 3D into Motion, that was the only real thing keeping me with After Effects. Now if I can get all the Trapcode plugins (i.e. Shine, Starglow, 3D Stroke). I am definitely going to upgrade. Although since this is Apple's first implementation of 3D Cameras, lights, etc. I might still get the new After Effects as a backup.

There has been 3D in Motion for awhile. I know that Motion 2 had it. And it's so easy to use. I'm actually going to start transferring some of my Flash projects over to Motion, where things are so much easier and it has real 3D.

[Multimedia]

I geuss I'll be using FCS 1 Academic for quite awhile. Could be worse, it still rocks.You had ton of opportunities to go from Academic 1 to 2, 3 or 4 Commercial for $50 to $150 back in the day. Why didn't you exercise one of those many opportunities when Apple presented them?

The last opportunity to go from Academic 4 or any PPC part of Production Studio to FCS 5.1 UB was $199 for a YEAR. You couldn't put it together in a YEAR? Face it, you didn't want to know how to upgrade for these past 8 years and now you can't. This was the end of Academic to Commercial upgrades March 20, 2007.

[Hendrik]

Thanks to Multimedia and A is jump, helpful as I am a relative new Mac fan. Also maybe selfish from me to post my remark of disappointment because the pros must be really exited about this announcement. My apologies and my time as consumer will come, have fun!

[CrackedButter]

I hope the UK version of Color will be called Colour :)


MA.

Q4T

[MarcelV]

17" MBP is hardly a consumer only machine.
It is the Music Industry's God-send for gigs and mobile recording.

But, but, but......this is video. I can't store a lot of full HD on my Macbook Pro. This is for Mac Pro, XSAN market.

[wavelayer]

You had ton of opportunities to go from Academic 1 to 2, 3 or 4 Commercial for $50 to $150 back in the day. Why didn't you exercise one of those many opportunities when Apple presented them?

The last opportunity to go from Academic 4 or any PPC part of Production Studio to FCS 5.1 UB was $199 for a YEAR. You couldn't put it together in a YEAR? Face it, you didn't want to know how to upgrade for these past 8 years and now you can't. This was the end of Academic to Commercial upgrades March 20, 2007.

Multimedia, I just got it in Jan. calm down.

[jholzner]

So, there was hardware released in the form of the IO-HD box but I cannot find it on their site at all. I know it's not out until July but they don't even have a sneak peak thing on their site about it at all...nothing. I'm not a video editor but I wanted to see what it was all about.

[Multimedia]

But, but, but......this is video. I can't store a lot of full HD on my Macbook Pro. This is for Mac Pro, XSAN market.One of the primary parts of the presentation is that now you can. Your post reads like you didn't pay attention to that part. It's near the beginning and it specifically refers to MBP as the way to edit HD in SD Size Files. New external compression hardware for MBP only $3500. :rolleyes: :eek: :)

[psychofreak]

All those incredible editing apps and all they can come out with as an ad for appleTV is some rubbish pan across three rooms...

[mklos]

i wonder when apple will stop annoucing products before they are released. These premature announcements are getting ridiculous.

I wonder when people will stop bitching! Honestly, I've never seen so many people bitch about everything. Its unbelievable!!!

Apple could release a Quad Core 10GHz Mac Pro tomorrow and someone would find something to bitch about still! Can't you people just be happy with what you got? There are people out there who would love to have the equipment some of us have, yet we all bitch because we think we always need to have the latest and greatest all the time when half of us won't even utilize it.

I'm tempted to repost my tissue box....

[TheAnswer]

So, there was hardware released in the form of the IO-HD box but I cannot find it on their site at all. I know it's not out until July but they don't even have a sneak peak thing on their site about it at all...nothing. I'm not a video editor but I wanted to see what it was all about.

It's not their box, it's from AJA (http://www.aja.com/) (still not on the AJA site, though)...here (http://www.apple.com/finalcutstudio/action/?movie=aja) is the vid from the Final Cut section of the Apple site that explains more about it. I'm disappointed that they are pronouncing it "Eye-Oh-Ach-Dee" instead of "Eye - Odd".

[jholzner]

It's not their box, it's from AJA (http://www.aja.com/) (still not on the AJA site, though)...here (http://www.apple.com/finalcutstudio/action/?movie=aja) is the vid from the Final Cut section of the Apple site that explains more about it.

Ah, okay, thanks! The engadet info made it seem like it was Apple's or maybe I just didn't read closely enough.

[digitalbiker]

One of the primary parts of the presentation is that now you can. Your post reads like you didn't pay attention to that part. It's near the beginning and it specifically refers to MBP as the way to edit HD in SD Size Files. New external compression hardware for MBP only $3500. :rolleyes: :eek: :)

Makes one wonder if MacBookPro will be quietly updated on Tuesday along with new Cinema Displays.

[SMM]

i wonder when apple will stop annoucing products before they are released. These premature announcements are getting ridiculous.

Sure, that makes sense. Postpone the event everyone. Apple needs to be ready to ship before they can talk about their next generation post-production software. Do not want to postpone it? OK, Apple has to keep the product on the shelf until next year's conference.

Sometimes Apple is ready to ship, and sometimes not. They seldom fail to deliver. Leopard's recent schedule slide is about the only notable one I recall over the past three years.

[Janmansilver]

Does any one know the name of the very cool song used in the RED/Final Cut Promo video on the Final Cut studio web site?

It's a kind of electronic/piano/moby-kind of song but I'm pretty sure he isn't the artist.

[puckhead193]

All those incredible editing apps and all they can come out with as an ad for appleTV is some rubbish pan across three rooms...

:p Very true. How long do you think they will continue to air this commercial for my guess another few days as well as the new macs ads

[Sunrunner]

Our feed was just too flakey. we had to rely too much on summary statements from our contact rather than transcribing the feed itself like we normally do, so we just pulled the plug. Kudos to Engadget for doing a great job. They beat us out (this time).

Dang those flakey feeds ;)

[localoid]

Makes one wonder if MacBookPro will be quietly updated on Tuesday along with new Cinema Displays.

Geesh.. If you're looking for a MBP updated to the Santa Rosa platform on Tuesday, forget it. The very best you might hope for would be Apple displaying a prototype. Until Intel officially announces pricing and availability, you won't see new Santa Rosa based systems available for purchase from Apple, or any manufacturer. :rolleyes:

[eenu]

wish i could work with this software it looks cool

[Black Badger]

This is very off topic but is it just me that thinks that the voice of the narrator in the movies sound a bit artifical, we've all heard how good the 'Alex' voice of Leopard is, could this be another?

(Apols to the guy doing the narration if he's real!)

[MarcelV]

One of the primary parts of the presentation is that now you can. Your post reads like you didn't pay attention to that part. It's near the beginning and it specifically refers to MBP as the way to edit HD in SD Size Files. New external compression hardware for MBP only $3500. :rolleyes: :eek: :)


Based on quite a few responses from you, it looks like you're really uptight this afternoon. I did pay attention. In fact, it is the first year in quite a while I am not attending the NAB. But untill now I am not able to edit uncompressed HD on a Macbook Pro, and I will not be till July. And even then, I don't see myself, even with the IO-HD, doing a full production on the Macbook Pro. The unit is really meant to edit HD on location not doing a full production.

[dwwd]

Ah, okay, thanks! The engadet info made it seem like it was Apple's or maybe I just didn't read closely enough.

Have you guys seen the PowerPC chip inside the box? ;-) (on the video)

[Curtis72]

Geesh.. If you're looking for a MBP updated to the Santa Rosa platform on Tuesday, forget it. The very best you might hope for would be Apple displaying a prototype. Until Intel officially announces pricing and availability, you won't see new Santa Rosa based systems available for purchase from Apple, or any manufacturer. :rolleyes:

You could be right, but Intel created to special edition processors for Apple products (Mac Pro 8-core and Apple TV).

[michaeljs]

I don't know many broadcasters that would work solely on a laptop either. They'd most likely have Mac Pros, and farm out rendering to Xserves or something.

Getting a decent workflow on a laptop is the holy grail for news crews. That's why P2 and XDcam support is so important.

[Sunrunner]

Yep...in other words, YAWNN...no new Macs, no new iPods...really boring for people outside the industry.

Dont forget, this is NAB, not WWDC or the Expo.

One of the big overall points that is being overlooked is the level to which Apple has raised the game with this release. This new Studio package is going to have an impact similar to the one which was caused by the original intruduction of Funal Cut Pro (in fact the VP giving the presentation said as much). Color alone replaces a suite of systems formerly used to "grade" media that cost a few hundered thousand dollars... now Apple has integrated it into the FC Studio.

[localoid]

You could be right, but Intel created to special edition processors for Apple products (Mac Pro 8-core and Apple TV).

There are realistic expectations and unrealistic expectations. Your's are based on the latter. Santa Rosa is a new platform. Neither of those 2 cpus you've cited were new platforms, and the 8-core wasn't developed exclusively for Apple -- Apple just got 1st crack at the (limited) batch.

[jaw04005]

The last opportunity to go from Academic 4 or any PPC part of Production Studio to FCS 5.1 UB was $199 for a YEAR. You couldn't put it together in a YEAR? Face it, you didn't want to know how to upgrade for these past 8 years and now you can't. This was the end of Academic to Commercial upgrades March 20, 2007.

Thanks for bringing that up, Multimedia! I just realized that my crossgrade from Final Cut 4 Academic to Final Cut Studio is actually the retail version!

Nice. :D

[Sunrunner]

One of the primary parts of the presentation is that now you can. Your post reads like you didn't pay attention to that part. It's near the beginning and it specifically refers to MBP as the way to edit HD in SD Size Files. New external compression hardware for MBP only $3500. :rolleyes: :eek: :)

The key to editing on laptop hardware will also be the proxy files avaliable through Final Cut Server. The ability to edit together a project without the huge system overhead of full-res files is a big deal. The ProRes 422 HD format (and its 8:1 compression of full HD) is also a big part of that wow factor, and its integrated into that box but also avaliable inline in the studio for conversions.

This has consumer-level implications in the near future as well, for when Apple looks to increase the quality of video offered through iTunes Store.... the compression quality really is rather amazing.

[Highland]

All the new FCP apps look insane. I don't use any of them, but they look like brilliant updates.

Not disappointed about no Logic Pro... from the rumours it seems like the next version will be a massive jump, so I'd rather Apple take their time to get it right (Logic Pro 7 is still amazing).

Come on get over this one. My Amiga had this spectrum analyser view in a MOD player, back in 1991 or 1992.

It's a standard way of visualising the audio. There is only so many things you can do with it, and have it be useful.
I agree. That way of drawing audio has been around for decades now. It's origins are definitely from 16 bit or even 8 bit computing eras.

[wgriffiths2000]

This sucks guess i got to go by a windows system now. Hope next time i need a new system it will be after they release some new products just can justify paying premium price for overdue hardware.

[eightd]

holy **** this is an amazing update!

mixed format timelines
prores 422 hd uncompressed codec
4k finishing
5.1 surround sound mixing
3d motion
pro-level color grading
3x hdv encoding in compressor

holy **** this is an amazing update! oh, i said this already :p

[SMM]

Great, I was waiting for this to buy, and hoping I wouldn't need the Adobe Master Suite for AfterEffects, and now I don't (Design Premium will do fine for me). This upgrade for Motion addresses the things I wanted, and the rest seems sweet too, nice job Apple. :) Seems LiveType is gone and replaced by better text-functions in Motion?

I would like the answer to LiveType as well. I have some 3rd party LiveType add-ins. I would hope they are supported.

[skwert]

from the system requirements page

An AGP or PCI Express Quartz Extreme graphics card (Final Cut Studio is not compatible with integrated Intel graphics processors)

does this mean no more editing on macbooks?? if true....COME ON!!! as a film student i love the ability of being able to edit on my 12 inch ibook on the go. i was going to get a macbook this summer (mbp's are too much money/not as portable). or...does this mean that we're going to see a nice hardware upgrade to the macbook this summer?? is the soon to be gmax3000 going to work? so many questions....

[Shagrat]

This sucks guess i got to go by a windows system now. Hope next time i need a new system it will be after they release some new products just can justify paying premium price for overdue hardware.

Jeez, will everyone who has claimed they will "..go b(u)y a windows system now.." PLEASE do EXACTLY THAT and stop wingeing in your troll-like fashion, and go post on another forum?

If there is one thing that anoys me more than anything else it's little whiners threatening to get a Windows PC, but who will STILL be hanging around here in months time STILL complaining...

Must be one of the morons who always vote "negative" on every issue.

PS On a different note, still no sign of these new updates on UK store, yet. Wonder why not...????

[SPUY767]

I kind of expected motion to get the most new features, it's the youngest app in the FCS lineup and it appears to be coming into its own.

[emptyCup]

I would like the answer to LiveType as well. I have some 3rd party LiveType add-ins. I would hope they are supported.

It's still there (http://www.apple.com/finalcutstudio/finalcutpro/specs.html).

[RealMcCoy]

Jeez, will everyone who has claimed they will "..go b(u)y a windows system now.." PLEASE do EXACTLY THAT and stop wingeing in your troll-like fashion, and go post on another forum?

If there is one thing that anoys me more than anything else it's little whiners threatening to get a Windows PC, but who will STILL be hanging around here in months time STILL complaining...

Must be one of the morons who always vote "negative" on every issue.

PS On a different note, still no sign of these new updates on UK store, yet. Wonder why not...????

100 % with you on this issue ... plus ... GIVE US THAT PRO SECTION !!! :D

[wgriffiths2000]

Jeez, will everyone who has claimed they will "..go b(u)y a windows system now.." PLEASE do EXACTLY THAT and stop wingeing in your troll-like fashion, and go post on another forum?

If there is one thing that anoys me more than anything else it's little whiners threatening to get a Windows PC, but who will STILL be hanging around here in months time STILL complaining...

Must be one of the morons who always vote "negative" on every issue.

PS On a different note, still no sign of these new updates on UK store, yet. Wonder why not...????

Wow sucks to be you. Lots of cool stuff otherwise cant wait to try some of them out.

[inkswamp]

How come I'm still a newbie? :(

Because you ask things like that. :rolleyes:

[Alpinism]

Suddenly that extra $1500 for the 8 core looks worth it. 100% utilization of compressor on all 8 core resulting in 3X rendering time.

Man I hope they drop down the price of the 8 core Mac Pro this June !! :D

[inkswamp]

Glad I'm not you mate....you're gonna get slaughtered for posting that here. I suggest anyone else who is going to pipe up about consumer hardware keep a low profile....

It's not really an unreasonable expectation. Apple has been doing more and more Mac updates without a lot of fanfare (and not always on the sacred Tuesday either.) It seemed like a reasonable possibility that they would toss some new consumer products into the store update today, even without announcing them at NAB.

[scu]

Unless I missed it, there was no reference to how all these new apps were taking advantage of the 64 bits. Or do we need Leopard before that is possible.

[localoid]

Suddenly that extra $1500 for the 8 core looks worth it. 100% utilization of compressor on all 8 core resulting in 3X rendering time.

Man I hope they drop down the price of the 8 core Mac Pro this June !! :D

As someone once said "rendering of video frames is a highly parallelizable operation"... :p

[SiliconAddict]

Ummm ah... Cool? I don't use pro apps so I have no idea what this all means. But from a geek standpoint the features sound yummy. :cool:

[Will_reed]

I'm blown away by everything except for 2 things,
For 1 I was kinda hoping for native HDCAM support since Premiere picked this up.
And DVD studio Pro... No Blu-ray disk support? what the douse?! Coming soon? hopefully

If anything this update has made me lean towards the Red camera even more.

[CHROMEDOME]

Well I guess I need a 8 core Mac Pro and a Red One camera.

[localoid]

Unless I missed it, there was no reference to how all these new apps were taking advantage of the 64 bits. Or do we need Leopard before that is possible.

Improved 64-bit support comes with Leopard. Tiger supports 64-bit code, but doesn't have (all) 64-bit libraries or frameworks required for a traditional OS X GUI. However, you can still code a function (that doesn't require a GUI) that provides 64-performance -- a routine that renders video, for example.

[shawnce]

Looks like an all around great update... some exciting stuff is about to go mainstream in this space will Apple looking on board with it. :)

[acrobat]

i was just telling someone the other day who was complaining about the lack of HD content on iTunes for AppleTV...

"i bet Apple's working on a new video codec to do HD in much smaller files like they did with the Apple Lossless Codec for audio. when they do that, they can offer HD programming on iTunes for your AppleTV."

couldn't this new codec be used for that?

[Chupa Chupa]

This sucks guess i got to go by a windows system now. Hope next time i need a new system it will be after they release some new products just can justify paying premium price for overdue hardware.


O boy! Haven't you heard? Apple's Mac hardware is based on Intel processors...the same one's PCs use. The PC you go buy is going to have the same chip as Apple's...unless you buy a PC with lame AMD chip. Obviously you are a clueless t-roll. Sorry Charlie.

[scu]

Improved 64-bit support comes with Leopard. Tiger supports 64-bit code, but doesn't have (all) 64-bit libraries or frameworks required for a traditional OS X GUI. However, you can still code a function (that doesn't require a GUI) that provides 64-performance -- a routine that renders video, for example.


Thank you for the explanation. Would that mean that these apps would work better in Leopard, or simply that final products created by Final Cut Studio will run better in Leopard?

[Iroganai]

The intro video at http://www.apple.com/finalcutserver/
shows the Windows version of the Final Cut Server. Did you notice that ?
Is it announced officially ?

Any case, now it's clear Apple has Cocoa/Carbon on Windows for in-house developments ...

[shawnce]

i was just telling someone the other day who was complaining about the lack of HD content on iTunes for AppleTV...

"i bet Apple's working on a new video codec to do HD in much smaller files like they did with the Apple Lossless Codec for audio. when they do that, they can offer HD programming on iTunes for your AppleTV."

couldn't this new codec be used for that?

Nope.

[mashinhead]

Sure, that makes sense. Postpone the event everyone. Apple needs to be ready to ship before they can talk about their next generation post-production software. Do not want to postpone it? OK, Apple has to keep the product on the shelf until next year's conference.

Sometimes Apple is ready to ship, and sometimes not. They seldom fail to deliver. Leopard's recent schedule slide is about the only notable one I recall over the past three years.

what in god's name are you talking about? They make the software, they know what's involved in terms of production and packaging time to get it out to the public they have been doing it for years. Why not time it to conicide with the release? Is NAB not at the same time every year? Does apple not know that? If apple announced a product a year before they intended to ship it (iphone aside as they stated their reason) you would be like wtf. The whole point of making new software is for people to use it. And the software is done, which is usually the only hold up.

[rezatayebi]

wow...that`s all i can say.
motion2 was the reason of our company`s sucsses. when it came out, we were one of the few componies who used apple softwares in iran. using these apps and the great maya we bacame a huge compony....

but time changed everything. similar apps came out for pc. suddenly we had to throw away our power pc macs and buy intel based macs. rumors about usa attacking iran made apple compters really expensive here.my personal mac pro cost me about 4000$.the orginal price was 2800$!. company`s lawyer told us we have to switch to pc or we`re dead!
of course we didint listen and spent most of our money buying mac pros. we bought 12 mac pro each one at the price of 4000! we lost LOTS and LOTS of money! it was crazy!
but after all, when i see motion3`s new increadble features i say to my self "we did the right thing!"

... cant wait to get my hands on motion3

[soapsuds]

i was just telling someone the other day who was complaining about the lack of HD content on iTunes for AppleTV...

"i bet Apple's working on a new video codec to do HD in much smaller files like they did with the Apple Lossless Codec for audio. when they do that, they can offer HD programming on iTunes for your AppleTV."

couldn't this new codec be used for that?

This new codec is for editing HD content in very high quality at a datarate comparable to uncompressed SD video: slimmer than uncompressed HD, but way too fat for downloadable. Videos and movies on iTunes are much more heavily compressed, a range where H.264 or MPEG4 is more suited.

From what I've heard, much of the crappy quality of the iTunes video downloads is due to poor source material provided by the studios. Of course, at those file sizes, it will never be DVD quality even with some magical new codec--there's just only so much information that can be lost before it becomes noticeable.

[Davowade]

I know I could say lots of stuff, but it has all been said before.

I am so excited about this. So very pants-wettingly excited. :D

[localoid]

Thank you for the explanation. Would that mean that these apps would work better in Leopard, or simply that final products created by Final Cut Studio will run better in Leopard?

I'm just speaking in general about a full-blown 64-bit GUI-based app running under Tiger. They're not easily put together, at least not at this point in time, without building most/much of the GUI from scratch.

I'd think FCStudio2 would have been designed with Leopard's 64-bit features/abilities in mind. So, in theory at least, there may be aspects of the app that could be "unleased" in a sense via the improved 64-bit support under Leopard.

I'm only basing this opinion on what I've seen with other OSs during their 64-bit expansion phases, combined work in programming.... I'm just offering "theory" in other words, not speaking specifically about this new Apple app, nor do I have any sort of direct knowledge regarding how it actually is coded, or works. :p

[BiikeMike]

wow...that`s all i can say.
motion2 was the reason of our company`s sucsses. when it came out, we were one of the few componies who used apple softwares in iran. using these apps and the great maya we bacame a huge compony....

but time changed everything. similar apps came out for pc. suddenly we had to throw away our power pc macs and buy intel based macs. rumors about usa attacking iran made apple compters really expensive here.my personal mac pro cost me about 4000$.the orginal price was 2800$!. company`s lawyer told us we have to switch to pc or we`re dead!
of course we didint listen and spent most of our money buying mac pros. we bought 12 mac pro each one at the price of 4000! we lost LOTS and LOTS of money! it was crazy!
but after all, when i see motion3`s new increadble features i say to my self "we did the right thing!"

... cant wait to get my hands on motion3


Wow, thats pretty....intense!

[dcr]

Any case, now it's clear Apple has Cocoa/Carbon on Windows for in-house developments ...

QuickTime ported most of the toolbox (Carbon) to Windows years ago. And iTunes is another client of this.

In this case, however, what you're looking at is clearly a derivative/rebranded version of Proximity's Artbox, which was cross-platform already and acquired by Apple a while ago

http://www.proximitygroup.com/page.php?pg=products_artbox_workgroup

[willcov]

I dunno what is has been lately, mabye the delay in leopard, but i'v become really tired of apple. For so long have i been fixated about there every move, but now i just cant be bothered. It's as if they have have just left there computers behind and instead focused on the less exciting such as apple tv iphone. I mean , why the hell didnt jobs say anything at NAB to help mend our shattered hopes for a new os soon?

[woolfgang]

I checked into the discussion hoping to see people talking about the new stuff(I think Color is going to be a killer), and I've read more stuff about people complaining. Wow.

[shawnce]

I dunno what is has been lately, mabye the delay in leopard, but i'v become really tired of apple. For so long have i been fixated about there every move, but now i just cant be bothered. It's as if they have have just left there computers behind and instead focused on the less exciting such as apple tv iphone. I mean , why the hell didnt jobs say anything at NAB to help mend our shattered hopes for a new os soon?

troll, troll, troll your boat... :eek:

[rfaulder]

I dunno what is has been lately, mabye the delay in leopard, but i'v become really tired of apple. For so long have i been fixated about there every move, but now i just cant be bothered. It's as if they have have just left there computers behind and instead focused on the less exciting such as apple tv iphone. I mean , why the hell didnt jobs say anything at NAB to help mend our shattered hopes for a new os soon?


How can you even THINK that Apple is abandoning the Mac when they unveil an amazing suite of high-quality software for it???

Some people are just plain retarded. Grow up.

[zap2]

This sucks guess i got to go by a windows system now. Hope next time i need a new system it will be after they release some new products just can justify paying premium price for overdue hardware.

:rolleyes:


Did you really expect basic stuff at NAB...come on! Where is Apple behind? Merom is still being used, so iMac, MacBook and MacBook Pro are all good, Mac Pro is still a chip currently only Apple has so that perfect. Mac Mini is the only thing o overdue for an update, but its a low end Mac.

This whole Apple and Intel thing worked out well, but now we have the whole board saying "Intel say a new chip is coming soon, we must wait!", something we didn't have in the PPC days, people based the purchase off the speed of the computer, and if you only going to what the Mac Mini is for(Safari, iTunes, Pages, iPhote, iMovie ect), a Core Duo computer is more then you need!

[Iroganai]

In this case, however, what you're looking at is clearly a derivative/rebranded version of Proximity's Artbox, which was cross-platform already and acquired by Apple a while ago


Thanks for the info !

As for Quicktime for Windows, I thought they did it before OS X, with lots of Quickdraw behind the scenes. Are new Quartz-based APIs ported to Windows ? or does iTunes only use older API for compatibility ?

Sorry for being off-topic.

[p0intblank]

Why does this happen everytime Apple hosts a special event? These whiners really need to wake up and pay attention. What did you honestly expect at NAB? I expected a Final Cut update and that's exactly what we got. The NAB is strictly for professionals so quit the complaining.

And of course Apple is going out focus on the Apple TV and iPhone right now... they're brand new products! Do you know what it takes to release a product as huge as the iPhone? Obviously a lot if it means delaying their next major OS. Do you honestly think Apple wanted to delay Leopard? Of course not! Getting the iPhone out on time is their most important goal right now. If they miss the June mark, they're practically screwed.

So please... look at Apple from a bunsiness point of view, because they are a business. They have two markets to constantly satisfy: the consumers and the pro community. Our favorite company just happens to lead the way when it comes to professional software like Final Cut. You should recognize this. Their focues doesn't always have to revolve around the consumers.

And to the people threatening to purchase a Windows computer, go ahead and do it already. You're obviously not bright enough to get what's going on here, so you might as well join the "dark side."

Sorry to rant, but this happens every damn time. Unfortunately we have so many narrow-minded people who post here. God forbit Apple updates their pro software. Without their pro software we wouldn't be where we are today in terms of the entertainment industry. So like someone else said... grow up.

[ZorPrime]

wow...that`s all i can say.
motion2 was the reason of our company`s sucsses. when it came out, we were one of the few componies who used apple softwares in iran. using these apps and the great maya we bacame a huge compony....

but time changed everything. similar apps came out for pc. suddenly we had to throw away our power pc macs and buy intel based macs. rumors about usa attacking iran made apple compters really expensive here.my personal mac pro cost me about 4000$.the orginal price was 2800$!. company`s lawyer told us we have to switch to pc or we`re dead!
of course we didint listen and spent most of our money buying mac pros. we bought 12 mac pro each one at the price of 4000! we lost LOTS and LOTS of money! it was crazy!
but after all, when i see motion3`s new increadble features i say to my self "we did the right thing!"

... cant wait to get my hands on motion3

That's pretty intense. :eek: I didn't realize it was legal for American computing companies to sell anything in or to Iran, given the embargo and sanctions on such products since the revolution. Must have been grey market. :confused:

[SMM]

Is it just me? I have been waiting for months for this event to finally see some new HW like iMac, Mac Mini, new screens, etc. Based on the rumor sides I really expected announcements, like last year. I cannot wait anymore on new HW, so probably have to buy second hand Mac Mini to use till the HW finally comes. Disappointed.

Yes, it is just you. If you have waited 'months' for this event, then you should be thrilled with the new pro video tools. If you were expecting this to be the venue for a large hardware announcement, well I guess you set yourself up for disappointment.

[guy4apple]

Did anyone else notice DVD Studio Pro didn't recieve an upgrade.

I was hoping for blu-ray support

[Geetar]

I dunno what is has been lately, mabye the delay in leopard, but i'v become really tired of apple. For so long have i been fixated about there every move, but now i just cant be bothered. It's as if they have have just left there computers behind and instead focused on the less exciting such as apple tv iphone. I mean , why the hell didnt jobs say anything at NAB to help mend our shattered hopes for a new os soon?

"what is has been" ? "mabye" ? "i'v" ? "there every move" ? "cant" ? "there computers" ? "didnt" ? Our "shattered hopes" ? ..... what about our terrible spelling, inadequate typing skills, atrocious grammatical errors and dimwitted hyperbole ?



It's all a bit taxing for the feeble-minded, this focus on one thing (to the exclusion of all else), isn't it?

[ZorPrime]

And of course Apple is going out focus on the Apple TV and iPhone right now... they're brand new products! Do you know what it takes to release a product as huge as the iPhone? Obviously a lot if it means delaying their next major OS. Do you honestly think Apple wanted to delay Leopard? Of course not! Getting the iPhone out on time is their most important goal right now. If they miss the June mark, they're practically screwed.

So please... look at Apple from a bunsiness point of view, because they are a business. They have two markets to constantly satisfy: the consumers and the pro community. Our favorite company just happens to lead the way when it comes to professional software like Final Cut. You should recognize this. Their focues doesn't always have to revolve around the consumers.

And to the people threatening to purchase a Windows computer, go ahead and do it already. You're obviously not bright enough to get what's going on here, so you might as well join the "dark side."

Sorry to rant, but this happens every damn time. Unfortunately we have so many narrow-minded people who post here. God forbit Apple updates their pro software. Without their pro software we wouldn't be where we are today in terms of the entertainment industry. So like someone else said... grow up.

I agree with pretty much everything you pointed out but Apple did it to itself by becoming a "Consumer Electronics Company". Consumers are notoriously fickle and tend to be very fair-weather... :o

just my 2¢

[psychofreak]

Did anyone else notice DVD Studio Pro didn't recieve an upgrade.

I was hoping for blu-ray support

http://www.apple.com/finalcutstudio/dvdstudiopro/

I find it odd that they put effort into the creation of subtitles, while iTS movies do not come with them even as an option...

[ZorPrime]

Did anyone else notice DVD Studio Pro didn't recieve an upgrade.

I was hoping for blu-ray support

I think there will be greater Blu-Ray support when they finally finalize their spec.; with respect to dynamic menus picture-in-picture and other object application, etc. Blu-Ray board just "adopted" BD-J as a standard last week, better late then never. So we should be seeing more software support in the coming months but there still is the problem of hardware cost, violet laser diodes are still relatively expensive. :cool:

[corywoolf]

Adobe just shat it's pants. First FCP took over, then DVD Studio Pro, then Soundtrack Pro, and now Motion finally got the overhaul it needed. Goodbye 3D stroke plugin, goodbye After Effects over Motion. It looks as if Apple did a great job copying After Effects in the 3D cameras and lights department. I just hope they get Trapcode to make plugins for Motion. Apple, just kill Livetype already, it should really just be built into Motion.

One more interesting thing, check out these videos (http://www.apple.com/finalcutstudio/finalcutpro/) and tell me that is not Leopard's text to speech technology at work?

EDIT: I was wrong on the text-to-speech thing, it did sound slightly odd to me though. That would be sweet if Apple could actually secretly pull that off though, and then wow everyone a few days later with the news of how far text-to-speech technology has come.

[SMM]

God I dunno why people are complaining, this is amazing! I am soo excited bout FCS2, will make my life soo much easier. Motion 3 just looks like fun, god I love this industry...

The reason some are complaining is for legitimate reasons. There seem to be some apps that were not addressed with this upgrade. Logic and DVDSP are two notable ones. Also, everyone has their 'wish list' and not everyone gets what they want. Some are vocal about it.

However, much of the negativity is due to irrational expectations and the MS anti-Apple posting campaign. When Apple delayed release of Leopard, they smelled the 'blood in the water'. Better get used to it. They will seize on every subject to post their drivel.

[rezatayebi]

That's pretty intense. :eek: I didn't realize it was legal for American computing companies to sell anything in or to Iran, given the embargo and sanctions on such products since the revolution. Must have been grey market. :confused:

it is grey market. actually we dont buy things from apple it self. in the case of mac pros we ordered them to another company in new york.they bought them and sent them to dubi (in middle east). and then they posted the computers to iran! and that`s how a 2800$ computer becomes a 4000$.

I believe the reason of these unacceptable prices is iranian goverment. i mean dell and hp can have branches in iran, why apple cant?
this has become a huge problem for apple users in iran. there is no REAL support for apple computers owner here.

[ZorPrime]

:rolleyes:

This whole Apple and Intel thing worked out well, but now we have the whole board saying "Intel say a new chip is coming soon, we must wait!", something we didn't have in the PPC days, people based the purchase off the speed of the computer, and if you only going to what the Mac Mini is for(Safari, iTunes, Pages, iPhote, iMovie ect), a Core Duo computer is more then you need!

Sorry to interject but I agree with your point. The switch to Intel by Apple has worked out really well, especially for its low and portible lines... Why? Because Apple finally has access to chipsets that'll allow it to realize its software asperations... aka native HD authoring, without the PPC FSB bottleneck but now the software is just now catching up to the hardware... the main thing holding me back from intelMac adoption was software and software... with creative suite 3 coming out and now apple FCPS upgrades, I think the time's getting extremely close to upgrade my powerbook. :cool:

[pilotError]

shows the Windows version of the Final Cut Server. Did you notice that ?
Is it announced officially ?

I thought I read that the software was cross platform.

[corywoolf]

http://www.apple.com/finalcutstudio/dvdstudiopro/

I find it odd that they put effort into the creation of subtitles, while iTS movies do not come with them even as an option...

That will probably be added in the next version of iTunes and the iTS. Then again DVD Studio Pro is exactly for what the name implies, creating DVDs. Apple did not decide on making subtitle tracks an option on a DVD a standard. I am not surprised at all that DVD Studio Pro didn't get updated, what is there to upgrade, when most of the authoring process has already been determined by the DVD Forum (http://en.wikipedia.org/wiki/DVD). I would bet on there being a free update late this year or early next year with DVD Studio Pro 4.5 featuring better HD support and a few new bells and whistles.

[TheAnswer]

One more interesting thing, check out these videos (http://www.apple.com/finalcutstudio/finalcutpro/) and tell me that is not Leopards text to speech technology at work?

It's not...it's the same guy that did the tutorials in the Final Cut Studio package...he's masking his accent a little though...not quite as strong as in the Final Cut Studio tutorials.