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View Full Version : Apple's Winning Strategy: Intense Brand Protection


MacBytes
May 5, 2007, 03:40 PM
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Category: Opinion/Interviews
Link: Apple's Winning Strategy: Intense Brand Protection (http://www.macbytes.com/link.php?sid=20070505164043)
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Posted on MacBytes.com (http://www.macbytes.com)
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Clive At Five
May 7, 2007, 01:27 PM
I never thought I'd see Apple compared to a Deli. How interesting...

Yet mainly irrelevant, IMHO.

-Clive

mkrishnan
May 7, 2007, 01:37 PM
Well, to be fair, Zingerman's is a rather special deli. :p

I don't think it's so irrelevant. This directly addresses every one of the million threads that insist that Apple make a $500 notebook or a "headless midrange iMac," the threads that insist Apple put blue neon lights on their computers, the threads that insist that Apple license OS X on non-Apple hardware, the threads that insist Apple do this, that, and the third.... And how Apple will disintegrate if they don't follow these recommendations in this time of dire performance on their part.