View Full Version : Apple continues to mostly ignore the enterprise, observers s...

Jun 1, 2007, 12:02 AM
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Category: Opinion/Interviews
Link: Apple continues to mostly ignore the enterprise, observers say (http://www.macbytes.com/link.php?sid=20070601010226)
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Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

Jun 1, 2007, 01:31 PM
Pretty good article over all, and it actually hits on the salient point of why Apple doesn't focus on the enterprise so much: the low margins and stiff competition. Apple's doing a great job of focusing on the "low hanging fruit", i.e. the more profitable market segments that fall within its core competencies. I don't see Apple making a huge push into the enterprise any time soon.

However, I'll bet that most of the customer interviewed in the article don't have an Apple Enterprise sales rep. Even though I'm an independent consultant, I have worked with three reps over the past five years and they've all really gone to bat for me in terms of hooking me up with good pricing and good pre-sales and post-sales support. The reason I've gone through so many reps is that the guys I've worked with are so good, they get promoted before you know it.