Apple Television Ad Says iPhone "Coming June 29th"

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

A number of user reports indicate that the iPhone is being advertised by AT&T with an advertised date of June 29th.

Please contact us (http://forums.macrumors.com/sendmessage.php) if you have a copy of the ad.

[yagran]

good for you lot..i hope you all feel for us UK lot! weve still got months! youve got 25 days! anyone get a video?

[daneoni]

Just like steve said....last day of June

[Mac-Addict]

Woot xD But how are you atempting at getting a copy of it?

[Aniej]

It just aired on 60 Minutes on CBS so hopefully that is a helpful clue in starting to track it down.

[Aperture]

Don't have a copy of it but I just saw it and can definitely confirm its authenticity. It shows someone watching a movie than wanting Calamari. They open Google Maps and do a search. Finally, it says "Coming June 29th."

[psychofreak]

Woot xD But how are you atempting at getting a copy of it?
Hopefully someone with TiVo will rewind and record it with a videocam :)

[yagran]

cmon some one get a video! pleaseee

[iBookG4user]

Just like steve said....last day of June

Umm, there are 30 days in June.

I hope that I can get an unlocked version soon after launch for a reasonable price, my parents won't switch from T-Mobile, even though there is a dead area in a two block radius around our house :(.

[yagran]

Umm, there are 30 days in June.


30th is a saturday though

[starcrossed]

i just saw it with my own eyes!! and i was jumping for joy!!

[twoodcc]

Well, i wish it was sooner, but at least we know the date now

[iBookG4user]

30th is a saturday though

But the 29th isn't the last day in June. Saturdays still count as days, don't they?

[yagran]

But the 29th isn't the last day in June. Saturdays still count as days, don't they?

indeed they do but youd never release a product on the weekend..:D

[Willis]

But the 29th isn't the last day in June. Saturdays still count as days, don't they?

hehehe... yup, last time i looked it was

[Morpheus_]

Saw it on NBC about 10 minutes ago (some Dateline special)... I thought no one knew the release date and indeed, its big news. Somewhat strange for Apple to "announce" the release date in a commercial... but so be it.

[Telp]

Oh man, someone please get a video link up here soon !!! It's a good ways away (hehe) but man it is good to atleast have a date ! :D

[Cindynjgirl79]

crap missed it!i hope it's going to be on again!:D :D

[yagran]

why isnt there a countdown on the homepage yet? :P

[drumpat01]

damn i want to see it! I was watching tv but not that channel and I feel like i JUST missed it! I pray someone has the video recorded.

[Mr. Dee]

Starts with a scene from Pirates of the Caribbean, user feels for calamari then opens the built in map feature and searches for restaurants that serve, can't remember the rest.

[Aperture]

I have a copy of it, I just sent it to Arn.

[Mgkwho]

I have a copy of it, I just sent it to Arn.
YAY!! Thank's Aperture!

-=|Mgkwho

[tkidBOSTON]

Man, I just caught the very end of it...
Now I'm stuck watching commercials till it gets posted up here.

[Aniej]

I have a copy of it, I just sent it to Arn.

Pennsylvania coming through for the MacRumors community!

[Willis]

I have a copy of it, I just sent it to Arn.

whoop whoop!!

[Cindynjgirl79]

good work boys!!!

[mac jones]

You would think Apple would want to announce their own product.

[Willis]

fake!! too blurry =P

na, just kidding

[lmcintyre]

Engadget got one right?

"This morning, Engadget reports that a batch of three separate iPhone commercials have been submitted for airtime, and that at least one of them mentions the release date of Friday, June 29th. Engadget’s source allegedly works in Television and also mentions that the commercials are supposed to start airing next week, before WWDC begins. The commercial mentioning the official release date, however, is set to air after Job’s keynote on June 11th."

[Aperture]

Here you go guys. Sorry for the low quality, I just pointed my MB up at the TV and did a recording in Quicktime. Hopefully a better version will but up shortly.

LINK (http://www.youtube.com/watch?v=m798MzUjUz8)

[arn]

video cam capture posted on main page thanks to Aperture.

arn

[MathBard]

Don't have a copy of it but I just saw it and can definitely confirm its authenticity. It shows someone talking on the phone than wanting Calamari. They open Google Maps and do a search. Finally, it says "Coming June 29th."

I think there is more than one version. I just saw one. It shows an iPhone screen close up. The narrator says, "This is the internet." (ringring) Camera zooms out. Hand turns it from horizontal to vertical. Narrator says, "This is a call." I wasn't paying attention at first, so maybe it started like above.
I'll be out of the country until July 5th. SAVE ME ONE!

[jimN]

Somewhat strange for Apple to "announce" the release date in a commercial... but so be it.

Apple didn't announce anything. Seems like AT&T were keen to jump on this one first. My girlfriend just ordered a Prada phone - it looks sweet but having seen what it offers it's not a patch on what the iPhone promises/ Time will tell. 3.5 weeks til D-day.

[Rocketman]

I think it is phunnie that at D Steve refused to whip out his iPhone in front of Bill despite Walt egging him on.

Countdown to iPhone reality is official.

Rocketman

[Willis]

Here you go guys. Sorry for the low quality, I just pointed my MB up at the TV and did a recording in Quicktime. Hopefully a better version will but up shortly.

LINK (http://www.youtube.com/watch?v=m798MzUjUz8)

good work, and quick thinking too

[island]

Did anyone catch what it said right where it shows "Only with the new AT&T" at the bottom of the page. I think it says something about a 2 year contact. Someone check it!!!!!!!!!

[MathBard]

[QUOTE=lmcintyre;3701701]Engadget got one right?

"This morning, Engadget reports that a batch of three separate iPhone commercials have been submitted for airtime, and that at least one of them mentions the release date of Friday, June 29th.

The one I saw is definitiely different that the one posted and it definitely said "JUNE 29TH"

[Mgkwho]

there are 3 iPhone ads

-=|Mgkwho

[jericho53]

Did anyone catch what it said right where it shows "Only with the new AT&T" at the bottom of the page. I think it says something about a 2 year contact. Someone check it!!!!!!!!!

I don't recall seeing that...I could be wrong though.

[yagran]

Heres an iphone us release COUNTDOWN WIDGET!!!

[losx12]

They are now on Apple.com
http://www.apple.com/iphone/ads/

[Aperture]

I don't recall seeing that...I could be wrong though.


I just rewinded my DVR again and it says "Use requires 2 year activation" on the AT&T slide.

[lmcintyre]

when I zoom in on the video I can make out a number 2 but thats it.

[Matthew Yohe]

The ads are online!

http://www.apple.com/iphone/ads/

[bigmc6000]

Am I the only who's pretended like they are typing on the iPhone? When I do it's ALWAYS using my middle finger to type - just seems like it's a lot faster for me (that and it being the longest finger kinda helps...). Just wondering 'cause they show this guy using his index finger and it seems so slow...

Any thoughts? What finger do you use when you're pretending to type on the iPhone?

[harrelsoncu]

Just to play it safe I have a few criticisms of these adds....
1: they are from ATT, not apple... this is not consistent of apple
2: they totally don't follow apple's history of never!!!!! telling a date for availability in the future.
3: if you watch the video the part of the iphone that causes it to switch from widescreen to straight up seems to be off timing???????
4: also there are a few times he hits the screen and the screen doesn't respond
5: not to mention it's seems like a very poor add.

[psychofreak]

The ads are online!

http://www.apple.com/iphone/ads/

Awesome!

[HailToTheVictor]

Did anyone catch what it said right where it shows "Only with the new AT&T" at the bottom of the page. I think it says something about a 2 year contact. Someone check it!!!!!!!!!

It did say something about 2yr contract plans, but I cannot make out the first half of the sentence

[d.f]

very nice advert.

they didn't even bother with the competition. they just went straight for everyone, your grandma even....so simple.

brilliant.

[darwen]

I dont like it. It is really boring. They need something creative and simple like the hello ad or the current ipod ads. This ad is not really making me want the phone.

[jimN]

Reminds me of the nano ads (was it the nano) which just showed hands handlin the product. Not as stylised as the iPod ones but certainly demonstrates the functionality of the phone and the tight integration of it's many areas.

If there are three ads out there it looks like we need some more people with MBs pointed at their TVs.

[Matthew Yohe]

"Use requires 2 year activation plan" is interesting...

[Aperture]

It did say something about 2yr contract plans, but I cannot make out the first half of the sentence

Just check the ones on Apple's site.

[island]

I just read it, it does say it requires a 2 year contract.

[rdowns]

I just rewinded my DVR again and it says "Use requires 2 year activation" on the AT&T slide.

Here you go

[Darkroom]

who are these people that are recording their TVs?

[Mgkwho]

Here you go

howd u get that high quality pic?

who are these people that are recording their TVs?

Earlier in the thread, if you were reading, Aperture said he had his laptop out and recorded it with iSight. Plus he has a DVR.

-=|Mgkwho

[Willis]

wow... those ads are awesome....

i love the jingle!!

[anirban]

Thank God that the launch date is out for that thing.... now, can we focus our attention to MBPs??:D

[tkidBOSTON]

I just read it, it does say it requires a 2 year contract.

"...new 2 year ACTIVATION plan."

Is this the contracts we're used to? Debate...

[psychofreak]

Am I the only who's pretended like they are typing on the iPhone? When I do it's ALWAYS using my middle finger to type - just seems like it's a lot faster for me (that and it being the longest finger kinda helps...). Just wondering 'cause they show this guy using his index finger and it seems so slow...

Any thoughts? What finger do you use when you're pretending to type on the iPhone?I use my index finger

2: they totally don't follow apple's history of never!!!!! telling a date for availability in the future.
3: if you watch the video the part of the iphone that causes it to switch from widescreen to straight up seems to be off timing???????
[/snip]
5: not to mention it's seems like a very poor add.
2. Kinda, they suggested future dates with the XServe and AppleTV. People need time to get out of their contracts, and not get new phones.
3. Maybe video is only widescreen
5. I don't think so

[HailToTheVictor]

Just check the ones on Apple's site.

Thanks, I did, all three in fact, :D

[mentatbashar]

Did anyone catch what it said right where it shows "Only with the new AT&T" at the bottom of the page. I think it says something about a 2 year contact. Someone check it!!!!!!!!!

After looking at it on the Apple website the quote it shows is "Use requires minimum new 2 year activation plan". :eek:

Hi, I'm new to the forums!

[Mgkwho]

http://www.apple.com/iphone/ads/

-=|Mgkwho

[Lessien]

The iPhone's screen looks fantastic.

[rdowns]

3 Different Ads on Apple.com

http://www.apple.com/iphone/ads/

[Rocketman]

Just to play it safe I have a few criticisms of these adds....
1: they are from ATT, not apple... this is not consistent of apple
2: they totally don't follow apple's history of never!!!!! telling a date for availability in the future.
3: if you watch the video the part of the iphone that causes it to switch from widescreen to straight up seems to be off timing???????
4: also there are a few times he hits the screen and the screen doesn't respond
5: not to mention it's seems like a very poor add.

I say ****!

AT&T is paying for more cash ads than Apple. The media is hyping iPhone (ATN) for FREE!!

Apple rocks. Ever heard of a "Mac-Mini?" ATN and ATNN.

Rocketman

[Cindynjgirl79]

oh that was good, made my night

[iMichael72]

Finally a date!! I don't think I'll be able to take off, but a loooong lunch trip to my nearest AT&T store perhaps?

[jimN]

Have just watched all 3 ads. Wasn't sure after the first but now I am - very sweet. I like the fact that this is positive advertising demonstrating genuine product functionality. All you see is the phone doing everything it should and everything people will want from it - yes it would be nice to have a document reader and other things, but what you see there is what most people want and it looks great.

[slffl]

OMG it looks AMAZING!!!!! I feel bad for all the Apple/iPhone haters out there who will never be able to have one unless they want to by hypocrites :)

[Vidd]

Great, now I want one. :(

UNNECESARY

The giant text or the stupid "-=|" thing he signs his posts with?
Leave it on Digg. :(

[Mac-Addict]

Sweeeeet iPhone Ads on Apple! I like the one "Never been and iPod that can..." Ok I am offically getting one now!

And this is a call. On your iPhone!
Bitch about the new activation 2 year contract though. Shame for the Amercians who want an iPhone :D

HD Versions look so geeky shexual xD

[Mgkwho]

UNNECESARY

It was before the link was up; most people do not read through the entire thread to look for information; therefore I believe it is necessary.

BTW you spelled "necessary" incorrectly.

-=|Mgkwho

[yagran]

i noticed that there is no use of multi touch, ud have thought they would wana show that off?

also, thats one very lucky hand model :D

[DeaconGraves]

I do like the little touch that the date on the phone is Today's (June 3).

Although if they were really clever they would have set the date as June 29 and not given us the release date at the end!

[nospleen]

Video is only in landscape only. I watched the Keynote again earlier today, a little bored, I know... :o

[yagran]

It was before the link was up; most people do not read through the entire thread to look for information; therefore I believe it is necessary.

BTW you spelled "necessary" incorrectly.

-=|Mgkwho

i was talking about the font size.

yeh i know i never could spell that...necessary? necesarilillly? :) :confused:

[Rocketman]

My comment after watching three ads in HD, they are showing BENEFITS AND USAGE effctively. These ads rock.

Rocketman

[zane]

I think the "never been an ipod" one will confuse people.

[Teddy's]

It's very nice...

is that "song" available on iTunes or was it made for the ads?

[Mac-Addict]

UNNECESARY

Yeah it was and now you just quoted it you messed up the forums layout even more.

[jialuolu]

Heh, anyone else notice that the taps/gestures are in sync with the music?

[Doozy]

Right on, just wait till tomorrow once the news and blogs picks up on the release date.

[utkucan]

Dammit, I really wanted to pick one up while I was over at San Francisco for WWDC, alas, I come back to London on the 23rd. I was hoping I could use it in "offline" mode as an iPod and a wi-fi browser/e-mail client until they had signed in the UK.

Developer pre-sale? Well, one can dream. :)

[Tom B.]

Wow, those ads are cool! Shame about the voiceover accent.
The whole of America is gonna go crazy for the iPhone after seeing these adverts. I think these ads are great for those not to into all things tech (average people), to realise that the things the iPhone does will be handy for them, not just business men and nerds/geeks.
Anyway, just watching these adverts has made me remember why I will sell my soul to get an iPhone! Well not quite sell my soul, but, you know what i mean.

[Mgkwho]

i was talking about the font size.

yeh i know i never could spell that...necessary? necesarilillly? :) :confused:

I meant to make it large because that way it would attract those that don't read through the entire thread...should have clarified that point sorry. :D

BTW- highlight a word, right click, and OS X will tell you system-wide what the correct spelling is (in text fields). Nothing appears at the top if it is correct.

-=|Mgkwho

[xfiftyfour]

Great, now I want one. :(
roffles. me too. I need to not watch any ads or see any iPhones in action whatsoever, else my wallet is going to REALLY hate me.

[DavidLeblond]

Have just watched all 3 ads. Wasn't sure after the first but now I am - very sweet. I like the fact that this is positive advertising demonstrating genuine product functionality. All you see is the phone doing everything it should and everything people will want from it - yes it would be nice to have a document reader and other things, but what you see there is what most people want and it looks great.

Exactly! Hell, the Mac commercials only show a brief glimpse of the computer. Just show Expose and I know a lot of Windows users that would switch right away.

[jimN]

Touch screen devices take a while to get used to. I wonder how many takes it took and how long the model was given to familiarise himself with the phone. That's one very lucky guy.

I'm genuinely excited for you guys. This product really means a lot for apple and I really want it to be everything it promises to be and more.

[Lixivial]

Yeah, I was definitely expecting multi-touch to show up somewhere. But it's not entirely surprising given that the ads are showing the baseline simplicity of the device.

To that end, Calamari is my favorite. It shows how the device works together to supposedly make life simpler. It's a really great ad.

"Did someone say Calamari?"
"The closest would be..."
"Ah."

EDIT: And, oooh, pinstripes in the Google Maps info section. Very nice. I love seeing the iPhone up close.

[mrat93]

Lol. Just watched the third one. After reading "June 29" for the third time, I look to the TV and there it is again!

[RaMaz]

the news said it was "june 20th"

[MathBard]

I am a current Cingular uh AT&T subscriber. I just cruised their website for contract info for iPhone. There's nothing there but a little advert for iPhone.

They could NOT have a comercial where the hand model types with his or her middle finger, but most of us will when we get our iPhones. Esecially in the direction of some poor PC user. --m!m

[Steven.nevets]

Am I the only one who thinks that maybe June 29 ISN'T the official release date? It seems like June 29 is a good date to be able to put on the commercial so that the iPhone is seen as definitely coming soon, but it could still be released early. If steve Jobs came onstage at WWDC, and announced the iPhone shipping "today", I know I would not be angry that it is coming out early. Maybe Apple + At&T simply wanted to start ads before the launch, to hype it up even more (not that it needs it :p )

[bigmc6000]

They could NOT have a comercial where the hand model types with his or her middle finger, but most of us will when we get our iPhones. Esecially in the direction of some poor PC user. --m!m

Nice!

I do see your point about not being able to do that - the hand would block the camera angle from being able to see all the coolness...

Can't wait until people start talking about their wpm speed on the iPhone - haha

[swingerofbirch]

yay! they renamed the internet to "Safari" on the iphone!

[slffl]

I love it! The ads really show you how high quality the screen is and how fast the UI is.

[dibec]

for your skeptics & haters,

To my knowledge the New ATT has used the same advert company Apple has. This is to be consistent with advertising and promotion. Apple and the New ATT are working very hard together to match and accompany each other needs.

Beautiful and wonderful commercials. Very simple and effective. I could not ask for more. Well done.

Very very excited for this product. :)

[angrygorilla]

June 29th with NEW 2 year contract. Always read the fine print.

[davechen]

Dammit, I really wanted to pick one up while I was over at San Francisco for WWDC, alas, I come back to London on the 23rd. I was hoping I could use it in "offline" mode as an iPod and a wi-fi browser/e-mail client until they had signed in the UK.

Developer pre-sale? Well, one can dream. :)


But if there's no access to the SIM card, you'd be stuck without cell access, right? And won't the UK/European iPhones be 3G?

[jimN]

I love it! The ads really show you how high quality the screen is and how fast the UI is.

A UK breakfast TV program reviewed the Nokia N95 today and I was pleased to see how slwoly it moved between menu settings. It may offer a lot in terms of functiionality but for sex appeal and user interface it's a world away from the iPhone.

[millypede]

Nice, but im sorry the ads were really bad, it was slow, it was almost like watching a demo/training video from Apple.
It didnt have any life in it, and the music sounded just like the Switch adverts.

[amberashby]

I'll be blown away if the iPhone interface really is as snappy as it is in those commercials. Awesome.

I'm betting severe shortages of iPhones for the next 5 months.

[jimN]

But if there's no access to the SIM card, you'd be stuck without cell access, right? And won't the UK/European iPhones be 3G?

He'd have the "best ever iPod" - some would argue that alone would be worth the price, plus the internet via wifi would be there.

[Vidd]

Nice, but im sorry the ads were really bad, it was slow, it was almost like watching a demo/training video from Apple.
It didnt have any life in it, and the music sounded just like the Switch adverts.

For someone who knows about the iPhone, it'll seem quite slow.
For those new to it and without knowledge of it, they'll want time spent on it.

[Bobthemonkey]

"...new 2 year ACTIVATION plan."

Is this the contracts we're used to? Debate...

It's not going to be some odd setup where you actually lease the iphone for two years, then its yours to keep at the end. May get around the issue of people using it on other networks (even if they loose some functionality.

[Baron58]

Logo on the phone is 'AT&T' not 'at&t'

Date is 3 June (today), nice touch

Time is 9:42 all the way through on all three ads. Faked for consistency, obviously.

Icons on the main screen are in a different order than in the older pictures.

The 'Web' button/icon at the bottom of the screen has been renamed to 'Safari', presumably to build brand awareness and make it easier for people when they see references to 'Safari' on websites (for compatibility, say).

2 year contract required, no other details (i.e., no separate statement about voice vs. data service)

[Rod Rod]

Did anyone catch what it said right where it shows "Only with the new AT&T" at the bottom of the page. I think it says something about a 2 year contact. Someone check it!!!!!!!!!

June 29th with NEW 2 year contract. Always read the fine print.

It says "activation plan." That may be the same thing as a contract. But it could be that you just tell AT&T and/or Apple that you "plan" to be active for two more years and they let you have it without a contract at the same price.

Yes I was joking.

The "plan" might have to do with adding data service.

[FleurDuMal]

A UK breakfast TV program reviewed the Nokia N95 today and I was pleased to see how slwoly it moved between menu settings. It may offer a lot in terms of functiionality but for sex appeal and user interface it's a world away from the iPhone.

Of course the reality of the iPhone UI may not be quite up to the Apple hype about it :o

[DeaconGraves]

Nice, but im sorry the ads were really bad, it was slow, it was almost like watching a demo/training video from Apple.
It didnt have any life in it, and the music sounded just like the Switch adverts.

Compared to the typical US phone ads this was a breath of fresh air.

Most of our ads are all flash showing off the design of the phone but nothing about how it actually works. Meaning you might buy a pretty phone with a horrible interface (for the record i'm not talking about smart phones but your standard phones, which I think this ad was targeting).

For once here's a simple ad that shows that a phone works and works well.

They might have focused a bit too much on the ipod functions (we get it. We all know how to use an ipod). But that's my only complaint.

[miniConvert]

Wow, very simple adverts that show just how fast (blisteringly fast in these ads) and easy the iPhone is to use. Makes my Symbian smartphone look about as quick as watching paint dry.

[crop]

Mmm... No hand of any woman here...
Strange...
Just wondering...

[utkucan]

But if there's no access to the SIM card, you'd be stuck without cell access, right? And won't the UK/European iPhones be 3G?

Yeah, I was going to use it as an Ipod and a Wi-Fi communications device until they had a UK carrier. In any case, it was going to be a risk to take because for all I know - and very probably - they will be locked to AT&T sim cards. There's nothing set in stone about the Europe phones being 3G, it's just a rumor.

Also, I captured the phone UI from the ad and the one from the apple.com/iphone page. A few changes to note:

Ad Version

http://www.utkucan.dsl.pipex.com/ad.jpg


apple.com/iphone (old) Version

http://www.utkucan.dsl.pipex.com/web.jpg


Calendar date widget icon seems to update. Weather widget icon seems static. As does time - the one on widget does not match 9.42 am in ad version. As someone mentioned, "Web" was renamed "Safari".

And the icons are moved about, but I don't doubt users can move them about anyway. Also, on ad version, a small bluetooth icon is visible on the right hand side.

And also the obvious change from Cingular to AT&T.

[puckhead193]

cool, can't wait. Still don't know if i'm going to get it or not. Wish their was any indication of iChat on it

[samh004]

Nothing new but it's getting closer to a release... unfortunately I've got ages before I'll get my hands on it :(

[Lessien]

On the "Calamari" ad (http://www.apple.com/iphone/ads/ad3/), the narrator asks, "Which one is the closest?" as he thinks about a place for seafood.

Does this imply built in GPS?

[scrambledwonder]

I'M SO ON THIS!! Hoooooray!!!

Can't wait to play with my new iPhone!

Glad I stuck with AT&T. I almost switched to T-Mobile or even Working Assets.

[jimN]

Mmm... No hand of any woman here...
Strange...
Just wondering...

Obviously. Women are banned from owning one until all male pre-orders have been filled. :-)

You're reading something into nothing at all. Similarly the hand was white, and there was no wedding ring: iPhone for lonely white bachelors!

[br-]

On the "Calamari" ad (http://www.apple.com/iphone/ads/ad3/), the narrator asks, "Which one is the closest?" as he thinks about a place for seafood.

Does this imply built in GPS?

Nope.

[CrackedButter]

At least Apple is finally showing what one of their products can do.

Maybe they will do it with the Mac!

[ifjake]

oh.

so ... i guess i do want an iPhone.

dang it.

[Iroganai]

I checked the URL http://www.pacificcatch.com/ in the Calamari ad ...
It exists ! I wonder how much they paid to Apple :)
or maybe it's Steveness' favorite ?

[ShiggyMiyamoto]

This is awesome news! I really can't wait to get one now. I barely have enough for the 4GB model atm, but I'll be working again soon, so that'll soon change.

[HiRez]

2: they totally don't follow apple's history of never!!!!! telling a date for availability in the future.75631

Wut? ;)

Now I know you said "availability", and the ads say "Coming June 29", but they could easily reinterpret that to mean whatever they want (the original Macintosh shipped two days after the 1984 ad ran).

Anyway, I like the ads, they show you doing real things on your iPhone that people can easily understand, unlike many Apple ads which are more high-concept (ie. vague).

[MathBard]

Since we Macphiles are nitpicking the ads. Did you notice that the guy on the caller ID is "John Appleseed" Get it? yukyuk SNORT!

[mahonmeister]

oh.

so ... i guess i do want an iPhone.

dang it.Exactly what I was going to say! That thing looks so cool!

While these ads seem more like a documentary then a commercial, they do a much better job at showing the product capabilities then those silly Mac ads.

[ppnkg]

These are great ads, and very apple-sque too. They can be understood by anybody and show how the phone functions and at the same time they make clear that this is a different phone than anything else you've used before. I don't understand why some people complain.

[Julian02392]

As I was reading this...it came on on comedy central :) :apple:

[ClassicBean]

I love the three tones at the end for the final three shots. They did a good job of integrating the AT&T logo and the Apple logo. Nice.

[psychofreak]

Nope.

Why not?

[trevorlsciact]

Compared to the typical US phone ads this was a breath of fresh air.

Most of our ads are all flash showing off the design of the phone but nothing about how it actually works. Meaning you might buy a pretty phone with a horrible interface (for the record i'm not talking about smart phones but your standard phones, which I think this ad was targeting).

For once here's a simple ad that shows that a phone works and works well.

They might have focused a bit too much on the ipod functions (we get it. We all know how to use an ipod). But that's my only complaint.

Thats a switch. Apple ads usually focus on the design what the other guys focus on stuff. And I got to say that I loved the Chocolate ads, those were sweet. The iPhone ads show how awesome it is tho--so thats good.

[zap2]

Bummer June 29th...oh well, I'm still happy to get it!!

[casik]

Just to play it safe I have a few criticisms of these adds....
1: they are from ATT, not apple... this is not consistent of apple
2: they totally don't follow apple's history of never!!!!! telling a date for availability in the future.
3: if you watch the video the part of the iphone that causes it to switch from widescreen to straight up seems to be off timing???????
4: also there are a few times he hits the screen and the screen doesn't respond
5: not to mention it's seems like a very poor add.

well for starters it takes a second for it to realize you have flipped it, so that is the delay for that, and another good point to mention is that the screen realizes when you accidentally touch it, some kinda error correction, so that explains the touches that don't do anything. i would say the adds are from both, since apple does have them on their website... oh and the iPhone is very unlike Apple, but they do it anyways and i'm stoked. i think the adds needed more of a wow factor tho. other than that.... not bad not bad... I WANT ONE

[BigPrince]

I wish they would come forth with some ****ing details about plans and etc

[obeygiant]

Like I need to say this but those iPhone commercials are terrific. I shake my head in amazement whenever I see that stuff.

[crop]

Obviously. Women are banned from owning one until all male pre-orders have been filled. :-)

You're reading something into nothing at all. Similarly the hand was white, and there was no wedding ring: iPhone for lonely white bachelors!

I do not conclude anything from this. I just noted it and you're right : no black hand and no wedding ring.
"Nothing at all" doesn't exist, especially when it comes about ads :)
For now I'd just say that the ads focus strictly on the product and not on the "target". This will change in the next campaign I guess...

[psycoswimmer]

These commercials are great. They succeed at showing all the strong features of the phone, and how they work well together.

Good work Apple. :)

[Steve1496]

If anyone can help me clarify here, that'd be much appreciated. The ad states "with new 2 year activation". I am seriously hoping that doesnt mean customers who already have Cingular are being shut out of the initial launch.

I switched to Cingular about 3 months ago for a Palm Treo 750. I will be very angry if I am denied at the counter because I am a customer.

Steve

[Mac-Addict]

Ad Version

http://www.utkucan.dsl.pipex.com/ad.jpg


apple.com/iphone (old) Version

http://www.utkucan.dsl.pipex.com/web.jpg

.

So Apple had to pull people from their OS X Team to add a bluetooth icon and change the word "Web" to "Safari" no wonder its been 3 years in the making.

[kalisphoenix]

I will be very angry if I am denied at the counter because I am a customer.

I hear your voice and feel your pain.

Dammit. I want one again.

[odobo]

On the "Calamari" ad (http://www.apple.com/iphone/ads/ad3/), the narrator asks, "Which one is the closest?" as he thinks about a place for seafood.

Does this imply built in GPS?

not GPS... probably it can locate where you are by determining which cell you are using, and so list out the seafood restaurant within the cell or nearby

and also... it better be able to disable the phone function (like those sonyericsson can) ... cause you will see people using it on the plane and you will have to disable the phone functionand use the multimedia function of the phone. otherwise you wont see a lot of business people using it

[sixth]

haven't seen the ads on tv yet but they sure are catchy. gotta admit apple has upped their advertisement level.. a couple hundred thousand high schoolers see this 'new' ipod and right to mommy and daddy they go!

cha-ching for apple!

[trevorlsciact]

I do not conclude anything from this. I just noted it and you're right : no black hand and no wedding ring.
"Nothing at all" doesn't exist, especially when it comes about ads :)
For now I'd just say that the ads focus strictly on the product and not on the "target". This will change in the next campaign I guess...

Using a guy hand is so the nails don't get in the way of touching the screen. No wedding ring so it won't scratch against it. And white to provide contrast to the black background.

[marmotte]

It just aired on 60 Minutes on CBS so hopefully that is a helpful clue in starting to track it down.

I just saw it as well and I jumped. My wife was making fun of me for being so excited.

That said she wants one, too...

We will be breaking our contract with T-mobile (we have not locked ourselves in a new 1-2 year contract and can switch at any time, as planned)

[MovieCutter]

W00T!!!! TODAY IS MY BIRTHDAY!!!! iPhone displays June 3rd on the ads! My birthday will now forever be ingrained in the first significant iPhone ads!!!!

[johnee]

I saw the ad during 60 minutes and was quite stunned. I thought these wouldn't start until after WWDC so steve could have the first (and last) words before the blitz started.

I actually like the ad cause it was clear, concise, and informative. But if you think about it, it had to be.

I mean, who watches 60 minutes? People who are old, nerdy, generally intelligent, or "plugged in". These people will respond well to that type of ad.

Other than mac/techno freaks, most people have no clue apple is making a phone. This ad is well suited to bring attention to the product.

I imagine well see ads with silhouetted dancing women on the phone in a few months time.

[buffalo]

haven't seen the ads on tv yet but they sure are catchy. gotta admit apple has upped their advertisement level.. a couple hundred thousand high schoolers see this 'new' ipod and right to mommy and daddy they go!

cha-ching for apple!

That's exactly what I did when the advertisement came on during 60 minutes... But they said no. Can't leave Verizon. Alas, I will have to dream.

[trevorlsciact]

Other than mac/techno freaks, most people have no clue apple is making a phone. This ad is well suited to bring attention to the product.


:eek: NOT TRUE!!! Most people know about it.

[Rocketman]

Ad Version

http://www.utkucan.dsl.pipex.com/ad.jpg


It shows a preview of the highway number in the placemarker for 280/Frisco.

Rocketman

[NeilD]

If you notice, the buttons on the bottom of the iPod feature have changed. They are now Podcasts, Albums, Playlists, Videos, and More. It used to be something like, Playlist, Artist, Song, Video, and More.

[johnee]

:eek: NOT TRUE!!! Most people know about it.

I knew someone would say that! :D

I always do some informal surveys to see how many people I come in contact with (waiters/cashiers/people at my work campus) know about apple's products, and unfortunately most don't have a clue. They know that apple has computers and ipods, but other than that they don't know much else.

I am VERY interested to see if that changes as the phone becomes more ubiquitous. My suspicion is it will, but the high price might subvert the viral spread.

[bigmc6000]

If anyone can help me clarify here, that'd be much appreciated. The ad states "with new 2 year activation". I am seriously hoping that doesnt mean customers who already have Cingular are being shut out of the initial launch.

I switched to Cingular about 3 months ago for a Palm Treo 750. I will be very angry if I am denied at the counter because I am a customer.

Steve

This just means you won't get that bonus $100 they give you at the end of your 2 year agreement. You'll just re-up your 2 year agreement and have to pay full price for it. So - you're good! (Me too, I've got over a year left on my 2 year). For those curious I already verified this info with Cingular/AT&T

[Mitch2003]

On the "How To" Ad, 2 seconds in, right before they hit the iPod button, there is an additional icon on the Home screen... you can't see what the icon is because of the shot... but there are 4 icons on the bottom instead of only 3 as in all of the other shots...

[stevehp]

nice!

It's clearly an ad made by apple with at&t at the end.

[trevorlsciact]

On the "How To" Ad, 2 seconds in, right before they hit the iPod button, there is an additional icon on the Home screen... you can't see what the icon is because of the shot... but there are 4 icons on the bottom instead of only 3 as in all of the other shots...

There isn't an icon showing that we havent seen--but it means that there is one extra app not showing

[siurpeeman]

On the "How To" Ad, 2 seconds in, right before they hit the iPod button, there is an additional icon on the Home screen... you can't see what the icon is because of the shot... but there are 4 icons on the bottom instead of only 3 as in all of the other shots...

wow, that's a very good eye. now let's everyone guess what this missing icon could be.

[Mac-Addict]

On the "How To" Ad, 2 seconds in, right before they hit the iPod button, there is an additional icon on the Home screen... you can't see what the icon is because of the shot... but there are 4 icons on the bottom instead of only 3 as in all of the other shots...

Ohh my! You are good at spotting things like that! Well done! I wonder what the other app is.

[haiggy]

On the "How To" Ad, 2 seconds in, right before they hit the iPod button, there is an additional icon on the Home screen... you can't see what the icon is because of the shot... but there are 4 icons on the bottom instead of only 3 as in all of the other shots...


Hmm... very interesting. It's likely one of the ones in the first 2 rows because the bottom row is everything shifted back one. Great catch though!

I love the commercials. The jingle, the voice, and just what they show it can do - it's awesome. This is the kind of thing that they've needed to do to show Mac OS X and its abilities.

[A Pittarelli]

hmm i deos this re-affirm the new mbps on tuesday?

[poppe]

That's exactly what I did when the advertisement came on during 60 minutes... But they said no. Can't leave Verizon. Alas, I will have to dream.

iPhone 2.0 for us locked in people. Well that and I am hoping that the next version will add a few more features like GPS or the higher high speed data network.

Have we heard any rumors about the phone having the ability for say SD cards? I'd be extremely angry if I wanted to load some 3rd part apps and I had to delete music just so I could have the apps on there....

[jialuolu]

If you notice, the buttons on the bottom of the iPod feature have changed. They are now Podcasts, Albums, Playlists, Videos, and More. It used to be something like, Playlist, Artist, Song, Video, and More.

Ah, hopefully there will be a setting that customizes those tabs. I almost always browse my music by artists

[arose]

It shows a preview of the highway number in the placemarker for 280/Frisco.

Rocketman

Actually the Maps icon is showing Apple's campus. ;)

[MSD401]

i find the wording on the att part of the add very interesting

"use requires MINIMUM new 2 year activation plan"

I assume they are alluding to a data plan....? being needed

[psycoswimmer]

Ah, hopefully there will be a setting that customizes those tabs. I almost always browse my music by artists

As do I. :) Steve Jobs browsed through this music by artist though at MacWorld, so it should still be there.

[CJD2112]

Still wonder if Apple put in live video conferencing through iChat with the iPhone. That would be quite interesting (maybe one of Leopard's "Top Secret" feature).

[odobo]

Still wonder if Apple put in live video conferencing through iChat with the iPhone. That would be quite interesting (maybe one of Leopard's "Top Secret" feature).

how is that different than 3G video call then? and if the iphone isnt a 3G phone, that means there wont be enough bandwidth for it when using edge...

would be cool if u can use that function over wifi tho....:apple:

[rendezvouscp]

Hmm... very interesting. It's likely one of the ones in the first 2 rows because the bottom row is everything shifted back one. Great catch though!

Yeah, the clock moves down to the bottom row, so if there is another application, it's probably at least more important than a clock.
-Chasen

[fastdrive]

I still don't get how he just searched for seafood and no zip code etc to find the closest restaurant. How does it know where he is located?

If it was based on tower triangulation or agps chip it would never have been that fast.

[buffalo]

...I mean, who watches 60 minutes? People who are old, nerdy, generally intelligent, or "plugged in". These people will respond well to that type of ad.

Do I fall into the nerdy catagory because I am a teenager that watches 60 minutes on my own accord? I guess the generally intelligent classification might work; I did turn to the Democratic debate after it was over. But, I am browsing a Mac forum...

iPhone 2.0 for us locked in people. Well that and I am hoping that the next version will add a few more features like GPS or the higher high speed data network.

Have we heard any rumors about the phone having the ability for say SD cards? I'd be extremely angry if I wanted to load some 3rd part apps and I had to delete music just so I could have the apps on there....

It doesn't help that each of the four contracts ends at different times over the next two years. Hard to keep an older phone while waiting for the family's contract to end. I keep asking my parents to get me the iPhone if I score a 5 on the AP exam, but it's more of a joke. Oh well. iPhone 2.0 it is.

[picollus]

What is surprising me right now is that no one talk about the most important FACTS !

They reveal officially the launch date, there are rumors about MBP update in tow ays, etc...

So, what up with the WWDC ? Habitually, Steeve keep all his secret to the Keynote...It seem to converge to something very BIG that do not relate the known product on the 11th !...

My hypothesis : Leopart + new Imac Line or MacBook Thin !

[Steven.nevets]

I still don't get how he just searched for seafood and no zip code etc to find the closest restaurant. How does it know where he is located?

If it was based on tower triangulation or agps chip it would never have been that fast.

maybe you can enter a zip code as default location, and it will go to around that location unless you enter a different one

[toneloco2881]

I still don't get how he just searched for seafood and no zip code etc to find the closest restaurant. How does it know where he is located?

If it was based on tower triangulation or agps chip it would never have been that fast.
I thought about this also. Triangulation based on position from cell phone towers is a possibility, as it's part of the requirements for 911 but I don't think that's it. We know Steve Jobs didn't show his full hand at Macworld and there's things on the phone that haven't been disclosed. With Google Maps playing such a prominent part in Apple's advertising, I wouldn't be surprised at all if the iPhone has GPS. Here's to hoping!

[john7jr]

Have we heard any rumors about the phone having the ability for say SD cards? I'd be extremely angry if I wanted to load some 3rd part apps and I had to delete music just so I could have the apps on there....

You won't need it. You won't be installing any 3rd-party apps because Apple won't allow 3rd-party app development, at least not for a while.

[utkucan]

a couple of more changes

the old google maps UI from apple.com/iphone

http://www.utkucan.dsl.pipex.com/oldmaps.jpg

and the new one from the ads

http://www.utkucan.dsl.pipex.com/newmaps.jpg

As you can see there is an icon with two arrows and and icon with a car.
A calculated guess says directions and traffic information - readily available google maps features. Also, on the website walkthroughs, you had

http://www.utkucan.dsl.pipex.com/olddetail.jpg

but now it's

http://www.utkucan.dsl.pipex.com/directions.jpg

you now have a hyperlink and also "directions to here"

but how will they do directions? triangulate you or "zipcode to zipcode"? my guess is the latter.


Edit 1:As a few pointed out - the Maps widget is Infinite Loop:

http://www.utkucan.dsl.pipex.com/iphoneloop.jpghttp://www.utkucan.dsl.pipex.com/maploop.jpg

edit 2: also, just noticed a "book" icon in the search field in the ad version - so bookmarked locations?

Boredom is the best excuse for nitpicking iPhone ads. :D

[john7jr]

With Google Maps playing such a prominent part in Apple's advertising, I wouldn't be surprised at all if the iPhone has GPS. Here's to hoping!

Considering both Apple's specs and the FCC submission don't show any GPS info I WOULD be surprised (as would the FCC) and so, no... there will be no GPS this time around.

maybe you can enter a zip code as default location, and it will go to around that location unless you enter a different one

That's how the widget's work, so yeah. I presume so.

[Mainyehc]

I don't know if anyone had noticed it before, but the app icon for Maps is actually a tiny rendition of One, Infinite Loop... :apple: :cool:

[edit: heh, arose beat me to it just half an hour ago... :p ]

[rendezvouscp]

you now have a hyperlink and also "directions to here"

but how will they do directions? triangulate you or "zipcode to zipcode"? my guess is the latter.


I hope that they have either GPS or Cell information readily available for contextual searches (and tagging the photos one takes with the camera too).
-Chasen

[EricNau]

Interesting how the iPhone used to say "at&t" but now it says "AT&T" despite the fact that the official company logo is "at&t."

...Inconsistencies like that bother me.

(For the record, I prefer "AT&T" more - for both the iPhone and logo.)

[ariel]

Considering both Apple's specs and the FCC submission don't show any GPS info I WOULD be surprised (as would the FCC) and so, no... there will be no GPS this time around.


Cell phones must be aware of location due to data being passed back and forth between the cell towers correct? Then it would know its approximate location wouldn't it?

[next]

Anybody seen it on "Never Been an iPod" right at the beggining, when the cell phone is unlocked and camera switches for a better view on four buttons at the bottom? First unlocked, last row of icons on screen are 3: Calculator, notes and settings.

Next scene, finger on "ipod" button shows this last row changed from last 3 icons to 4: Clock, calculator, notes and settings.

Same happens on "How-to". You can see when "ipod" is pressed, how "notes" fades off to the left and on the next scene it fades off to the right.



Does that bring back old rumor on a new unseen feature/button?:D

[Peace]

I'm guessing the "mystery icon" is iChat.;)
Remember the iPhone is coming out AFTER the full Leopard is revealed at WWDC.

[EricNau]

but how will they do directions? triangulate you or "zipcode to zipcode"? my guess is the latter.
It would be a huge disappointment if the iPhone's maps didn't use triangulation/GPS for directions.

At the very least, I would expect the phone to know where I am to start with, but it would be a huge plus if the phone was able to give me turn-by-turn directions similar to Verizon Navigator.

[Eric Lewis]

Calamari (http://www.youtube.com/watch?v=bvHTCxdjoPE)

Never Been an iPod (http://www.youtube.com/watch?v=G6zyAMBqlOg)

How To (http://www.youtube.com/watch?v=FOm0IHjNbHs)

[fastdrive]

If you notice the bluetooth icon is lit up. Maybe it's connected to an external GPS receiver via bluetooth and that's how it located the closest seafood restaurant?

[caliguy]

Why does it say minimum new two year activation plan?

[age234]

Still wonder if Apple put in live video conferencing through iChat with the iPhone. That would be quite interesting (maybe one of Leopard's "Top Secret" feature).
I wish. But not with the camera on the back, they won't.

[EricNau]

Cell phones must be aware of location due to data being passed back and forth between the cell towers correct? Then it would know its approximate location wouldn't it?
Yes, it's called triangulation.

This would be enough to give the phone a starting point for the directions, but I'm not sure that it's accurate enough to give turn-by-turn instructions.

I believe Verizon's service uses a combination of both triangulation and GPS.

[br-]

Another change is the transition animation between the iPod app and landscape Coverflow. In the demo videos the UI elements rotate but in the ad there is just a simple crossfade.

[lazymuoio]

with a qwerty keyboard is anyone else worried by the display of the hand model using a index finger at a snails pace then two thumbs to type quickly on the keyboard. one big component of the iphone for me is the ability to use the keyboard quickly to respond to emails, i can text faster than the model typed on a regular phone pad....this concerns me

[bcharna]

Just to play it safe I have a few criticisms of these adds....
1: they are from ATT, not apple... this is not consistent of apple
2: they totally don't follow apple's history of never!!!!! telling a date for availability in the future.
3: if you watch the video the part of the iphone that causes it to switch from widescreen to straight up seems to be off timing???????
4: also there are a few times he hits the screen and the screen doesn't respond
5: not to mention it's seems like a very poor add.

1. uh, these were made by Apple rememeber the same people that made 1984??, these also resemble the old iPod nano ad

2. i dont know why one would critisize this, now we know the date!! and actually, Apple's most famous ad revealed the release date of the Macintosh

3. If your talking about when they guy plays videos, this is because when u play a video, it automatically goes to wide screen, then the guy turns it a second later to emphasize this.
4. thats because u have to double click. they want to make it like a computer!

5 thats your opinion, I thought the ads were pretty cool since they showed a few capabilites the iPhone has.

[br-]

with a qwerty keyboard is anyone else worried by the display of the hand model using a index finger at a snails pace then two thumbs to type quickly on the keyboard. one big component of the iphone for me is the ability to use the keyboard quickly to respond to emails, i can text faster than the model typed on a regular phone pad....this concerns me

You can type on it with two hands. They just had the hand model use one hand so the camera would be able to see what was on the screen.

[neilw]

I love the fact that these ads are a pure demonstration of the functionality of the phone. To me, it looked awesome, and made me want to own one. I got a very strong sense of how integrated everything is on the phone.

This is the kind of ad many have been clamoring for Apple to produce for OSX: let the functionality speak for itself. I think that even iPhone skeptics are going to think it looks pretty impressive from those ads.

Good work.

[caliguy]

Anybody seen it on "Never Been an iPod" right at the beggining, when the cell phone is unlocked and camera switches for a better view on four buttons at the bottom? First unlocked, last row of icons on screen are 3: Calculator, notes and settings.

Next scene, finger on "ipod" button shows this last row changed from last 3 icons to 4: Clock, calculator, notes and settings.

Same happens on "How-to". You can see when "ipod" is pressed, how "notes" fades off to the left and on the next scene it fades off to the right.



Does that bring back old rumor on a new unseen feature/button?:D
Oooh, that's the most interesting thing pointed out yet. I wonder what it is.

[typecase]

I want that music! I'm hoping it's something I can download from iTunes like the iPhone teaser music. ;)

[mi5moav]

Just added to the JUNE 29 WIKIPEDIA date "the iphone is released"

[bigmc6000]

You can type on it with two hands. They just had the hand model use one hand so the camera would be able to see what was on the screen.

i'm sure you COULD use two hands but the pads on your thumbs are much too big to be accurate on such a small screen. I'd say it's gonna end up being slower than text recognition on current cell phones for actual words but it's gonna be much faster when you want to put some character that falls under the "1" and when you're typing a word that's not in the dictionary...

[jay_app]

for your skeptics & haters,

To my knowledge the New ATT has used the same advert company Apple has. This is to be consistent with advertising and promotion. Apple and the New ATT are working very hard together to match and accompany each other needs.

Beautiful and wonderful commercials. Very simple and effective. I could not ask for more. Well done.

Very very excited for this product. :)


The ad was produced between Apple and their ad agency - ATT was not involved. That will be the case going forward. ATT will work with Apple's agency for print material.

[br-]

i'm sure you COULD use two hands but the pads on your thumbs are much too big to be accurate on such a small screen. I'd say it's gonna end up being slower than text recognition on current cell phones for actual words but it's gonna be much faster when you want to put some character that falls under the "1" and when you're typing a word that's not in the dictionary...

The iPhone has error-correction technology. It knows if you've made an error based on dictionary words and proximity of keys on the keyboard and fixes typos automatically. Obviously it won't catch all of them, but I hear it works pretty well.

[mac-er]

Why does it say minimum new two year activation plan?

Because you need at least a 2 year contract.

[SMM]

.......................................

I mean, who watches 60 minutes? People who are old, nerdy, generally intelligent, or "plugged in". These people will respond well to that type of ad.

........................................



It is not the young, annoying and uninformed.

[thejedipunk]

I liked the song. Was it an in-house song produced by Apple or by a real life artist?

I want to give the phone a spin, but it doesn't fit my budget. :)

[CoreWeb]

At least one of the ads - How To - was done around Monday, May 14, 2007. I did a quick search on the article which appeared in the ad (Chrysler on verge of sale...), and that's when it is dated.

I thought that might be an interesting little tid-bit... These ads were taken half a month a go! :D

[kalisphoenix]

At least one of the ads - How To - was done around Monday, May 14, 2007. I did a quick search on the article which appeared in the ad (Chrysler on verge of sale...), and that's when it is dated.

I thought that might be an interesting little tid-bit... These ads were taken half a month a go! :D

That is neat. Good catch. I like knowing what's going on behind the scenes, and when :)

[jdandrea]

Logo on the phone is 'AT&T' not 'at&t'

This is actually correct. The lower-cased AT&T is, per brand guidelines, only to be used in conjunction with the new globe logo. Otherwise, it really is "AT&T" upper-case.

(Many an employee gets this wrong all the time too, signing emails with "at&t" in plain text.)

[synth3tik]

I'm glad we finally have a date. and I am really glad it is not the 11th. Sure I want an iPhone and I do not want to wait, but if I have to pay for June in my contract I feel better about getting a new contract with a different carrier on the 29th. That way I will only loose 1 day of the month, instead of paying for all of June then getting another contract on the 11. Missing 19 day is not cool.

[Shanesan]

Lovely. The phone is fantastic.

Now lets see how AT&T screws it up with their forcing their services on us (thats all I've seen all over MacRumors. They word perfectly: "to browse the web you'll need a service plan", "2-year service plans only" as if you can't just put it on your old plan...

AT&T ~will~ screw it up. It's guaranteed.

[steve jr.]

I sware, if my Cingular Store (15 min away vs. Apple 1.5 hrs away) doesn't have one I can use in-store on the 29th, I'm gonna be really mad. And it would be really cool to have one, but only if they surprise us with some discounts. $600 just isn't in the budget as a college student. Student discount maybe? :)

[081440]

Cell phones must be aware of location due to data being passed back and forth between the cell towers correct? Then it would know its approximate location wouldn't it?



even my free cell from verizon has GPS, they all have to know where you are in case of a 911 call.

[scrambledwonder]

even my free cell from verizon has GPS, they all have to know where you are in case of a 911 call.

911 location service can be based on radio signal triangulation. In fact, any powered-up cell phone can be accurately located using triangulation. They can find you without GPS.

GPS is much more accurate, however, and is satellite based.

[MacPrince]

Another small interesting tidbit:

Open up any of the new videos and listen carefully. When the disembodied hand slides the unlock slider- *click*!

[BornAgainMac]

I am so happy they didn't show a "iPhone: Hi, I am an iPhone" type ad or a colorful music iPod type ad. This makes more sense. Show people what it can do. I want future ads to show Mac OSX and some of the apps. People already know Windows suck so it doesn't need to be talked about anymore.

[iSaint]

I've been with Cingular a number of years now, and I am really scared about the statement at the end of the ad that says "Use requires minimum new 2 year activation plan."

75640

I already have a family plan, with two additional phones (three total). I understand the need for a data plan for the iPhone, but the fact that they say 'new' in the ad leads me to believe you have to get something entirely different from anything you already have. ...OR be a new AT & T / Cingular customer.

[reubs]

The calimari add is unbelievable. I can't wait to see the further details on this thing.

[kresh]

even my free cell from verizon has GPS, they all have to know where you are in case of a 911 call.

That's not GPS, it's simple triangulation by radio waves from multiple towers. It works great when 2 or more towers can ping the phone, but if only one tower sees the phone then they can only pin you down to a 9 mile radius or something like that.

[scrambledwonder]

I've been with Cingular a number of years now, and I am really scared about the statement at the end of the ad that says "Use requires minimum new 2 year activation plan."

75640

I already have a family plan, with two additional phones (three total). I understand the need for a data plan for the iPhone, but the fact that they say 'new' in the ad leads me to believe you have to get something entirely different from anything you already have. ...OR be a new AT & T / Cingular customer.

I have AT&T right now. Hope I can get an iPhone without a contract. Not that it matters because the iPhone will only work with AT&T, so it's not like I can switch. And yes, I know it's GSM and technically I should be able to use T-Mobile, but T-Mobile doesn't have the back-end in place for visual voice mail.

[mi5moav]

If you look closely at all the videos when the iphone is turned if you look at the silver bezel it looks as if there is a silver liquid in the rim that flows as it is turned...look closely it is there especially on the Calamari one. Is this the accelermoter???

[Project]

Everything the OSX ads should have been from day 1. Functionality. People instantly get that the UI on the iPhone makes the one on their current phone look extremely crummy and dated. The only aspect I didnt like was the music. Its a far cry from the music used in the iPod ads.

[rjwill246]

It is not the young, annoying and uninformed.

Since there is more than a tad of uninformed and poorly thought out opinion on here, one sometimes imagines that Apple has made massively fatal flaws in its decisions as one peruses these fora, until one sits back and sees the subtle ingenuity of SJ and Co. Talk about patience and clout!!! That lot has it in droves. Dell on the one, then the other hand; well, they have computers that run Windows for the most part-- that says it all. Clout-- mmmm, their shares don't look too hot. OH, did you say lay-offs???

Those who don't think through or cannot see the inner cores of ingenuity typically have a lot to say (I have worked with WAY too many of these creatures) but, like cream puffs, the substance is lacking, and what is there, does you little good. So, back to Apple's core: it is so damn solid and crunchy, you just want to eat it to get a taste of that ethereal juice. Practially speaking, it is easier to buy the products-- so, I am lined up for four of these phones and while Australians may have to wait longer than reasonable, it is almost certain that someone other than the blithering idiot in charge of Telstra WILL make a good decision and pick up this phone. I hope it is Vodaphone.

Alright: back to reality: the ads really are superb as they nail the essence of this device in such a short time. Not easy to do and of course so much is ommitted but that is the next series that will be less about the flash and more aboout the substance.OH-- are the uninformed still wondering if calamari is a squid, octopus or cuttlefish... No, wait!!! There are simply too many letters in those words for even marginal comprehension of that... my bad- mea culpa!!

So! Go Apple- you are about to change things in such a manner that the Telcos in vital places three years from now, will only be able to stammer- www--ttthh--the-- fff... yeah, you get it! And in three years, this phone will have set the standards for all technologically advanced places. Hey, even Korea might get it! Uh, NOT!!! Now what about Nokia's home base-- possibly??? I would love to be in some of those board rooms in 2010!

[scrambledwonder]

If you look closely at all the videos when the iphone is turned if you look at the silver bezel it looks as if there is a silver liquid in the rim the causes it to turn...look closely it is there. Is this the accelermoter???

Silver liquid? Wouldn't it be ironic if it was mercury?

[sbrownla]

I've been with Cingular a number of years now, and I am really scared about the statement at the end of the ad that says "Use requires minimum new 2 year activation plan."

75640

I already have a family plan, with two additional phones (three total). I understand the need for a data plan for the iPhone, but the fact that they say 'new' in the ad leads me to believe you have to get something entirely different from anything you already have. ...OR be a new AT & T / Cingular customer.

I could kind of see that... If they wanted to make some money, they'd make us add an additional line just for the phone with the excuse that it "requires a special type of line" or something else.

Hopefully they won't but this isn't the world we live in. It's "anything to make an extra buck". Imagine paying for ANOTHER 9.99 line hahaha. That would be really bad.

[steve jr.]

Silver liquid? Wouldn't it be ironic if it was mercury?

I think it's just reflection from the light source.

[gugy]

I want the iPhone so bad.
I just hate Cingular-AT&T. Dam, I really don't know what to do.
What good does it make to have a phone if I can't get reception! :eek: :mad:

I guess I'll wait for the iPod 6g widescreen touchscreen.

[p0intblank]

I'm really liking these new ads! They give viewers plenty of time to hype up the iPhone and talk about it some more; especially after seeing the teaser ad a couple months back. Also like everyone else is saying, I'm glad Apple is showing off what the iPhone can do rather than teasing us hidden facts.

My dad is getting an iPhone... so June 29th cannot come soon enough! :D

[MacPrince]

Couple of things:

I'm pretty sure what that line at the end means is that you'll need to sign a 2-year contract to get the iPhone, whether you're renewing your existing AT&T/Cingular service or signing on new. People who just signed with AT&T/Cingular? You're probably out of luck.

If you look closely at all the videos when the iphone is turned if you look at the silver bezel it looks as if there is a silver liquid in the rim that flows as it is turned...look closely it is there especially on the Calamari one. Is this the accelermoter???

Almost certainly not. The MacBooks have an accelerometer in them, and they don't have an exposed vial of mercury anywhere. Most modern accelerometers are tiny piezoelectric devices.
What you saw was just an errant reflection from the lights.

[MattyMac]

I'm happy because you need to sign a new 2 year contract just to get the phone! This elimates all of those people that will try and buy them to sell on ebay. I really hope that I'm able to get one on release day!
:apple:

[JosiahPB]

I predict more commercials. At least one to fill that little space left.

[meagain]

OMG - I want one so bad. My husband's work uses Sprint which he doesn't pay for so it's likely going to be a while before he takes the plunge. :( At least I can go to the stores to gaze upon it and hold it lovingly in my hands.
Actually, I would pay to rent it for a week to play with it. Gah!

Great commercials. People will pee themselves.

[justflie]

Just saw one during the Red Sox v Yankees game on ESPN. I'm ready to finally get my paws on one. Now, should I take that Friday out of work? :p

PS: And the Lord said, "Go Sox."

[oogje]

I'm happy because you need to sign a new 2 year contract just to get the phone! This elimates all of those people that will try and buy them to sell on ebay. I really hope that I'm able to get one on release day!
:apple:

It didn't say you need a contract to get an iPhone. You just need one to use it.

[toneloco2881]

I want the iPhone so bad.
I just hate Cingular-AT&T. Dam, I really don't know what to do.
What good does it make to have a phone if I can't get reception! :eek: :mad:

I guess I'll wait for the iPod 6g widescreen touchscreen.
Obviously reception is more of a geographically based issue, but anecdotally speaking I get better reception with my AT&T service than I did with either Sprint or Verizon. My family still has Verizon and when we are traveling together I usually have the best reception in the car.

Why not try out the AT&T service for the next month? They give you 30 days, which falls after the iPhone release date, so you can find out if it's suitable for you. If you don't like contracts period, just do their pay-as-you go service. I constantly hear people rag on AT&T/Cingular service but I travel a lot, and never have a problem. Plus it's GSM, so if your like me and don't wanna take your brand new $600 iPhone down to the bar, you can pop a sim in a POS phone that you could care less about for the evening.:)

[Tattoo]

"Use requires 2 year activation plan" is interesting...


HAHA! No Pay-As-You-Go Walmart 7*11 cards!!!:eek: :D ;)

[unclewinkie]

well at least they didnt have to put it off untill october

[happy2000hk]

Watching the Yanks vs BoSox game on ESPN now, Top 7th inning, and have already seen the iPhone commercials twice (ads 1 and 2 on the iPhone apple site)! The ad wasn't in hi-def like the game was.

[Tattoo]

Why does it say minimum new two year activation plan?

So that its VERY CLEAR dont bother getting one if you have bad credit and need a "Pay-as-you-go" plan!:D

[theperson]

"Never Been An iPod" and "How To" just played on ESPN Sunday Night Baseball...

[odobo]

just think of something.... for those iphone developers:

please add a function to the google map and link to yelp.com or citysearch or something so while we search for seafood in downtown san francisco, we can read their reviews too so I can pick the 1 that has a good review and close to me :rolleyes:

that would be really nice...:apple:

[kingofkolt]

*Yawn* Let me know when the new MBP's are out (roughly 30-35 hours!)

Watching the Yanks vs BoSox game on ESPN now, Top 7th inning, and have already seen the iPhone commercials twice (ads 1 and 2 on the iPhone apple site)! The ad wasn't in hi-def like the game was.

Go Sox!!! Just went to the game yesterday, 11-6 Red Sox, made my week :D

[Tattoo]

It is not the young, annoying and uninformed.

Not the "Pay-as-you-go" ghetto crowd as well!:cool: :D

[Anonymous Freak]

This is actually correct. The lower-cased AT&T is, per brand guidelines, only to be used in conjunction with the new globe logo. Otherwise, it really is "AT&T" upper-case.

(Many an employee gets this wrong all the time too, signing emails with "at&t" in plain text.)

It's just like how "AppleTV" (with "TV" in capital,) is the correct written out form, while :apple:tv is the logo, with lower case "tv". Companies do this regularly, use one case in the official name, and another in the logo.

[sososowhat]

http://www.nytimes.com/2007/06/04/technology/04iphone.html?hp

I can't wait to get mine, but the Times has a point: my god, has this thing been hyped!

[SirOmega]

My parents were watching ESPN Sunday night baseball as well (c'mon yankees, lets go!!) and they called me and said they saw the commercials. They wanted to get two (one for each) until I told them it was $600 per phone. Then they said they'd wait.

[gugy]

Obviously reception is more of a geographically based issue, but anecdotally speaking I get better reception with my AT&T service than I did with either Sprint or Verizon. My family still has Verizon and when we are traveling together I usually have the best reception in the car.

Why not try out the AT&T service for the next month? They give you 30 days, which falls after the iPhone release date, so you can find out if it's suitable for you. If you don't like contracts period, just do their pay-as-you go service. I constantly hear people rag on AT&T/Cingular service but I travel a lot, and never have a problem. Plus it's GSM, so if your like me and don't wanna take your brand new $600 iPhone down to the bar, you can pop a sim in a POS phone that you could care less about for the evening.:)

Yes, I thought about this too.
I might wait for the iPhone to launch try it for 3 days, I guess that's the law in CA. If the AT&T is sucks then I return it with no commitment or keep it if it is good and say bye bye to Verizon.

[iMeowbot]

These new commercials with sleepytime music and narration remind me of the early '90s Apple stuff. I hope they get noticed by more than Apple fanatics.

Mmm... No hand of any woman here...
Strange...
Just wondering...
A bigger hand obscures the phone's bulk.

[Stewie]

I've been with Cingular a number of years now, and I am really scared about the statement at the end of the ad that says "Use requires minimum new 2 year activation plan."

75640

I already have a family plan, with two additional phones (three total). I understand the need for a data plan for the iPhone, but the fact that they say 'new' in the ad leads me to believe you have to get something entirely different from anything you already have. ...OR be a new AT & T / Cingular customer.

This fairly typical. When you get a new phone you have to agree to a new contract.

[bitemark]

And has anyone noticed that the Map icon is situated on 1 Infinite Loop? And we all know where that is!:)

[SirOmega]

You'd think with the provider getting a cut of the phone sales (the phone isnt selling for a loss, most likely a good profit infact) they'd just sell them to whoever walks in the door and just add 2 years to your contract (for me, I'll still have a year on my contract at the end of this month, but I dont care as long as the iPhone doesnt suck).

[Iroganai]

I have moved to the US several months ago and I absolutely have no credit history in any of US credit cards. Can I get the iPhone still ? Oh my ...

and another tragedy is that I'm visiting Europe on the launch day ...

[infecti0n]

that 'Directions to Here' thing is suspicious - I think we will see GPS in the iPhone. I know that FCC documents do not mention it, but remember there are some parts of that were kept classified. Afterall, why go to all this bother including Google maps? I just don't believe it's for showing pins falling on locations. You could do that using Safari....