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View Full Version : London's Olympic logo. WARNING: may cause eye damage.




dogbone
Jun 5, 2007, 08:42 AM
Now I'm not one of those "my kid could paint that" brigade and I usually see some merit in designs that cause a bit of a kerfuffle. But I can find no redeeming features at all, unless the idea is just to generate news. It could also be the beginning of a new design phase, called anti-design.

Even the typeface is naff, it almost makes comic sans look good.

I'll bet if I had sent that design to the Olympic Committee and told them they could have it for free if they want to use it, what do you reckon they'd have said. "Brilliant or **** off"?

“This is a bold logo," the chief executive of London Organising Committee of the Olympic Games, Paul Deighton, told UK newspaper The Times.

"Stephen Bayley, art critic and founder of the London Design Museum, described the logo in The Guardian newspaper as a "puerile mess, an artistic flop and a commercial scandal".

My money's on Steve.

I can see images and faces in the most obscure of places but I cannot see "2012" there at all. OK at a stretch I might agree on a 2, if I was told that there were numbers in the design, but that's about it.






http://www.smh.com.au/ffximage/2007/06/05/LondonOlympicLogo_wideweb__470x302,0.jpg



Ish
Jun 5, 2007, 08:46 AM
Looks like the contents of the waste paper bin the designer might have used for the rejects.

iGav
Jun 5, 2007, 08:49 AM
You've obviously missed all the intellectual critque that is going on in the other thread then. ;)

shecky
Jun 5, 2007, 08:49 AM
http://forums.macrumors.com/showthread.php?t=309930

dogbone
Jun 5, 2007, 09:04 AM
http://forums.macrumors.com/showthread.php?t=309930

bugger, I didn't think to look there, I just searched "Graphics" first.

iGav
Jun 5, 2007, 10:03 AM
bugger, I didn't think to look there, I just searched "Graphics" first.

I wouldn't worry, I was going to post it here in the design section yesterday until I saw the post in the Community section.

That is hasn't been moved from there to here yet is... puzzling, considering some of the... fastidious moderating I've witnessed over the last several weeks.

devilot
Jun 5, 2007, 10:05 AM
That is hasn't been moved from there to here yet is... puzzling, considering some of the... fastidious moderating I've witnessed over the last several weeks.It's not all that puzzling if folks don't report it. :p Simply posting a link to the existing thread doesn't guarantee a merge. ;)

jsw
Jun 5, 2007, 01:09 PM
That is hasn't been moved from there to here yet is... puzzling, considering some of the... fastidious moderating I've witnessed over the last several weeks.
We just like to be missed at times... it's so nice to feel needed.

Anyway, I'm just going to close this, as I'm not sure it needs to be merged....