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AndyClarke
Jun 22, 2007, 03:54 AM
I have been informed that we have a winner: one3 with this winning entry. Many congratulations and I hope you enjoy your new iPod. Thanks for everyone who entered; there was some fine work on display here.

I'll leave this thread open for 12-15 hours for further comment from those who want to feed back, but please note that the competition is now closed.




http://one3.ca/files/core.jpg











We are opening a small Apple dedicated store in Surrey, UK and decided to run a competition to find a suitable logo. The best design will win an 80GB iPod Video or an Apple TV.

Below are some of the terms and conditions of this competition which will run until Sunday 1st July.

Eventual copyright of work - The winning art work will be owned by Coredelia Ltd once the winner has been chosen and received the prize

Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered. - The winning logo designer will receive a brand new packaged 80GB Ipod video in either black or white. If you have once of these then an Apple TV can be sent in it's place. If you have both then the cash equivalent will be sent via Paypal. The prize will be sent out via UPS or other courier that will deliver to your country within 14 days of competition end.

Open to all nationalities? - Yes, anyone can enter from any country that I can deliver too.

Closing date for entries. - Sunday 1st July.

What happens in the case of disputes? - I don't see how this will be a problem as the logo will not be owned until the winner has received and is happy with there prize. At which time the logo will become the property of Coredelia Ltd.

On Monday 2nd July we will shortlist the entries with the help of Macrumors members. I will try and set up some sort of ‘poll’ to help select the top six logos a winner will then be chosen from these six. I hope this helps to make things a little clearer but I am happy to answer any other questions anyone might have.

Thanks and good luck.



anim8or
Jun 22, 2007, 04:23 AM
Here's is a logo.... see what you think.....

I think an apple CORE would be good.... im assuming that is where you got the idea for core from?

Blue Velvet
Jun 22, 2007, 04:29 AM
Can I suggest that you firm up and make clear what the rules of your competition are, as in:

Eventual copyright of work
Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered.
Open to all nationalities?
Closing date for entries.
What happens in the case of disputes?
etc.

No disrepect intended, but some guarantee of payment apart from your word, would be a sign of faith. You don't have a long history on this board and no-one wants to see someone not paid for their work.

It may pay to review the rules for various similar art and design competitions... and it also may be useful and attract thread interest if forum members could help with the shortlisting.

Also, it would help to define a brief for the logo. Do you need something for print, fax, word documents and web? What size and format does the master artwork have to be? Does it have to contain the word Core? Is there a corporate font?

anim8or
Jun 22, 2007, 04:33 AM
it ok because digital copyrights say that once an image has been commited to screen, saved to file etc the original has complete copyright... should any image be used without the creator's knowledge the original file will have a digital time stamp so the 'copyright theft' would be an easy court battle......

As the competition is for a retail outlet it would not be too hard to track it down......

killerrobot
Jun 22, 2007, 05:00 AM
Not trying to spam, but if you're looking for a designer, Paperbirdie Design (http://www.etsy.com/shop.php?user_id=5004820) is probably the best graphic designer I've come across. She's designed stuff for me before and it was great. Send her an e-mail if you like her examples.

dogbone
Jun 22, 2007, 05:07 AM
@killerrobot
"Not trying to spam..."

Okaaaaaay. :)

AdeFowler
Jun 22, 2007, 05:14 AM
I like the core logo a lot, but a couple of thoughts:


As a seller of computer equipment and peripherals in general, is it a good idea to alienate 95% of your audience by aligning yourself with Apple to such an extent?

Be very very careful how you use or adapt Apple's logo. Their brand guidelines are very clear and it would be a shame to spend money on signwriting and printing, to then be told to change it.


Just my 2 pence ;)

iMeowbot
Jun 22, 2007, 05:14 AM
77294
(sorry, just punchy this morning.)

killerrobot
Jun 22, 2007, 05:17 AM
@killerrobot
"Not trying to spam..."

Okaaaaaay. :)

So everyone that asks about RAM shouldn't be sent a link to OWC? Or anyone that asks about Apple accessories shouldn't be sent a link either? :rolleyes: Just giving advice based on personal experience like everyone else.

dogbone
Jun 22, 2007, 05:29 AM
OP, What sort of image are you trying to project? Also, are you having any second thoughts about the name?

@killerrobot...

No worries.

AndyClarke
Jun 22, 2007, 05:31 AM
Can I suggest that you firm up and make clear what the rules of your competition are, as in:

Eventual copyright of work
Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered.
Open to all nationalities?
Closing date for entries.
What happens in the case of disputes?
etc.

No disrepect intended, but some guarantee of payment apart from your word, would be a sign of faith. You don't have a long history on this board and no-one wants to see someone not paid for their work.

It may pay to review the rules for various similar art and design competitions... and it also may be useful and attract thread interest if forum members could help with the shortlisting.

Also, it would help to define a brief for the logo. Do you need something for print, fax, word documents and web? What size and format does the master artwork have to be? Does it have to contain the word Core? Is there a corporate font?

Thank you for your reply and you are of course correct. I was not sure how formal or informal this post would need to be.

Eventual copyright of work - The winning art work will be owned by Coredelia once the winner has been chosen and received the prize

Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered. - The winning logo designer will receive a brand new packaged 80GB Ipod video in either black or white. If you have once of these then an Apple TV can be sent in it's place. If you have both then the cash equivalent will be sent via Paypal. The prize will be sent out via UPS or other courier that will deliver to your country within 14 days of competition end.

Open to all nationalities? - Yes, anyone can enter from any country that I can deliver too.

Closing date for entries. - No closing date. This can run until we have a logo in place.

What happens in the case of disputes? - I don't see how this will be a problem as the logo will not be owned until the winner has received and is happy with there prize. At which time the logo will become the property of Coredelia.

I hope this helps to make things a little clearer but I am happy to answer any other questions anyone might have.

any ideas on Logo delivery to me would be a appreciated.

Thanks and good luck

Andrew

OP, What sort of image are you trying to project? Also, are you having any second thoughts about the name?

@killerrobot...

No worries.

I am open to all advise and ideas, trading name will be CORE. As an accountant my creative skills are very limited to say the least so I would welcome any ideas. We will also need a home page designed but please email me if your interested in that work.

dogbone
Jun 22, 2007, 05:42 AM
@AndyClarke

I'm still a bit confused about the CORE and Coredelia thing. So the shopfront will have signage that says 'Core'? is that right. Is Coredelia supposed to be in the logo somehow?

Will there be a catchline associated with the logo. Also is the logo to be all caps or all lc or c+lc. In other words is core meant to look like a word or like an acronym.

killerrobot
Jun 22, 2007, 05:46 AM
I am open to all advise and ideas, trading name will be CORE. As an accountant my creative skills are very limited to say the least so I would welcome any ideas. We will also need a home page designed but please email me if your interested in that work.

From previous experience (@dogbone <wink>) you might not want to be so open. It might take a while for designers to get close to something you like.

You might want to perhaps mention colors your like, fonts you like or give examples of logos you do like. I know you think your creative skills are limited, but I'm sure your know what catches your attention in the marketing world and what you like.

Just some advice because without any of that (I know you want to keep an open mind) and only a Store name, you're going to get many posts that are far away from your likes and it's going to waste a lot of people's time (your's included.)

AndyClarke
Jun 22, 2007, 06:00 AM
@AndyClarke

I'm still a bit confused about the CORE and Coredelia thing. So the shopfront will have signage that says 'Core'? is that right. Is Coredelia supposed to be in the logo somehow?

Will there be a catchline associated with the logo. Also is the logo to be all caps or all lc or c+lc. In other words is core meant to look like a word or like an acronym.

Sorry for the confusion. Coredlia is the official company name. CORE will be the trading name. So the store from and website etc will have the word CORE and not COREDELIA displayed. CORE is a word and not an acronym.

The store is going to be black and white using glossy white and black with matt silver. So I guess the logo should run along these lines. The logo will also need to be printed onto bags, the website and staff T-Shirts etc.

If you need further info then please just ask?

Thanks again.

From previous experience (@dogbone <wink>) you might not want to be so open. It might take a while for designers to get close to something you like.

You might want to perhaps mention colors your like, fonts you like or give examples of logos you do like. I know you think your creative skills are limited, but I'm sure your know what catches your attention in the marketing world and what you like.

Just some advice because without any of that (I know you want to keep an open mind) and only a Store name, you're going to get many posts that are far away from your likes and it's going to waste a lot of people's time (your's included.)

I tried to give you some direction in the post above but I would like to see the word CORE in some shape or form as the Apple logo would not easily identify with our company if that makes sense. Having said that it would be nice to have a graphical logo to complement the CORE logo. Does that make sense?

dogbone
Jun 22, 2007, 06:05 AM
@AndyClarke

OK, that's good info. One final question, (from me anyway), do you mind if CORE, is written as Core or core or must it alway be in caps or does the designer have complete freedom in this respect? And is there a slogan that will go with the logo, because if there is one doesn't want to tack it on later.

AndyClarke
Jun 22, 2007, 06:06 AM
@AndyClarke

OK, that's good info. One final question, (from me anyway), do you mind if CORE, is written as Core or core or must it alway be in caps or does the designer have complete freedom in this respect?

Designer has complete freedom in that respect :)

anim8or
Jun 22, 2007, 06:09 AM
Have you any thoughts on the logo is mocked up?

This was done literally in a few mins......

Are you wanting a logo associated with apple? Are you going to be an official apple reseller....?

Any comments would be great.

I have just finished my final year studying visual communication, specialising in animation, at Edinburgh College of Art. I have a great interest in graphic design so would love to do this logo for you.... also an appleTV would be great.... i already have an abundance of ipods...... :)

Let me know if i can improve or change my first mockup to suit you.....

...i know you are open to anyone to win this but i gonna try pretty hard!!!!

AndyClarke
Jun 22, 2007, 06:15 AM
Have you any thoughts on the logo is mocked up?

This was done literally in a few mins......

Are you wanting a logo associated with apple? Are you going to be an official apple reseller....?

Any comments would be great.

I have just finished my final year studying visual communication, specialising in animation, at Edinburgh College of Art. I have a great interest in graphic design so would love to do this logo for you.... also an appleTV would be great.... i already have an abundance of ipods...... :)

Let me know if i can improve or change my first mockup to suit you.....

...i know you are open to anyone to win this but i gonna try pretty hard!!!!

Thanks for your logo and the post. We are going to be an official Apple premium reseller. But we don't want our logo to be to similar to the Apple logo. We need our own identity to complement the official Apple branding rather than us being an extension of it. We will also be selling to local schools and really pushing for Mac's to be used in local education establishments so we need to look profesional in that regard.

Whilst I really like your logo I don't think it would satisfy all of the above. But keep trying as it is a great logo and relates to both Apple and CORE in one design.

:)

dogbone
Jun 22, 2007, 06:16 AM
@AndyClarke

Is there a slogan that will be associated with the logo? Do you have one or do you want one. From what you have described so far I would assume that you would prefer a more minimalist approach, but I thought I'd check.

iMeowbot
Jun 22, 2007, 06:21 AM
AndyClarke, it would be a good idea to edit your first post, and paste in the additional details and clarifications you supplied later in the thread.

AndyClarke
Jun 22, 2007, 06:22 AM
@AndyClarke

Is there a slogan that will be associated with the logo? Do you have one or do you want one. From what you have described so far I would assume that you would prefer a more minimalist approach, but I thought I'd check.

No slogan so far but if you have one to complement a design then it would be used.

Although for the iphone we would probably go for something like:

I text I surf iphone

Gives you an idea of my taste lol

LeviG
Jun 22, 2007, 06:31 AM
Now I wonder why you came to a forum to get a corp identity designed. Have you checked out any companies that specialise in it per chance.

To be completely honest with all the people considering entering, corporate identity (ie the logo etc) and the signing over of the copyright can cost several thousand pounds (and thats just the little companies). Take for example the london 2012 olympic logo, it cost £40,000 so £200 for a company logo etc is how can I put it rather cheap.

Surfice to say, I would consider it if the op/company was prepared to add another zero to make it 2k (or a macbook pro say) but for £200 its a little different.

AndyClarke
Jun 22, 2007, 06:34 AM
Can I suggest that you firm up and make clear what the rules of your competition are, as in:

Eventual copyright of work
Specifically what kind of iPod (cash/iTunes/Amazon vouchers instead as a substitute if the owner has an iPod) and how it will be delivered.
Open to all nationalities?
Closing date for entries.
What happens in the case of disputes?
etc.

No disrepect intended, but some guarantee of payment apart from your word, would be a sign of faith. You don't have a long history on this board and no-one wants to see someone not paid for their work.

It may pay to review the rules for various similar art and design competitions... and it also may be useful and attract thread interest if forum members could help with the shortlisting.

Also, it would help to define a brief for the logo. Do you need something for print, fax, word documents and web? What size and format does the master artwork have to be? Does it have to contain the word Core? Is there a corporate font?

I would love for forum members to have a say in the shortlist. How would I go about this?

The logo would be used for print, fax, web, bags, t-shirts etc. It does not have to contain the word CORE but just relate to it in someway. The corporate font will be chosen to complement the design. Our retail software LIGHTSPEED2 requires a logo of 192x192 but the all other uses are flexible.

Thanks for the excellent questions.

anim8or
Jun 22, 2007, 06:37 AM
to leviG

give the guy a break.....

most companies design their own logo or employ someone to do so......

this way the company can get their logo for a nice price, something that suits both parties.....

their doesnt have to be any copyright issues involved here.... unless the final design is used without the designers permission.

example... say you have a friend design you a logo for your business/store/etc do you go into a long legal cycle of who owns what or do you give him/her a gift and agree that the company can use the logo and own its copyright should it need to raise the issue in a proper legal battle...

AndyClarke
Jun 22, 2007, 06:46 AM
Now I wonder why you came to a forum to get a corp identity designed. Have you checked out any companies that specialise in it per chance.

To be completely honest with all the people considering entering, corporate identity (ie the logo etc) and the signing over of the copyright can cost several thousand pounds (and thats just the little companies). Take for example the london 2012 olympic logo, it cost £40,000 so £200 for a company logo etc is how can I put it rather cheap.

Surfice to say, I would consider it if the op/company was prepared to add another zero to make it 2k (or a macbook pro say) but for £200 its a little different.

I am happy to go to a large company and indeed I have one that I can use. However I am happy to give a young budding designer a chance to add a company to their portfolio and to get something in return. There is nothing to say that by paying £2000 I will get a better design than one from a student for less money. Besides your prices seem rather inflated as I am not running the Olympics and my market research suggests that most established designers charge £350-£500 for a logo.

I am not forcing people to enter it is there choice if they feel the prize is not worth the work then please don't enter or post a message saying so.

Thanks :)

anim8or
Jun 22, 2007, 06:53 AM
Sorry for the question.....

Can i get this right....

Do you or dot you wish to have an apple, not neccessarily THE apple logo in your logo?

Again sorry if you have explained this i am obviously missing something?:confused:

AndyClarke
Jun 22, 2007, 06:57 AM
Sorry for the question.....

Can i get this right....

Do you or dot you wish to have an apple, not neccessarily THE apple logo in your logo?

Agian sorry if you have explained this i am obviously missing something?:confused:

You can put an apple in the logo if you chose but not one that resembles 'THE APPLE' logo if that makes sense. :)

LeviG
Jun 22, 2007, 06:57 AM
to leviG

give the guy a break.....

most companies design their own logo or employ someone to do so......

this way the company can get their logo for a nice price, something that suits both parties.....

their doesnt have to be any copyright issues involved here.... unless the final design is used without the designers permission.

example... say you have a friend design you a logo for your business/store/etc do you go into a long legal cycle of who owns what or do you give him/her a gift and agree that the company can use the logo and own its copyright should it need to raise the issue in a proper legal battle...

friends get the same deal as a client does in business - a rule of business (for me anyways) is friends don't make you money, clients do. And I would take a friend to court if they owed me money for work which I have done for them - if they're a friend they wouldn't get that far in the first place.

The op has already said they want the copyright of the chosen design, now the cynic (sp?) in me says who says the op can't look at all the designs and then think ooohhh I like that one but I prefer the text on that one, do a quick cut and paste type job, rework in photoshop or whatever, and then not pay for the job because there was no winner, even though there was a lot of work done by various people.

As to both parties getting a good deal, no, the op will get the better deal, as I said £200 for corporate identity is very very cheap. And as such I feel that anyone doing this should be aware that the op is trying to get several thousand pounds worth of design done for the price of an ipod.

I would quite happily work on the design if I could invoice for my time on it but unfortunately time costs money.

Do it yourself or employing someone to do it - yeah thats fine but running a competition isn't exactly doing it yourself or employing someone is it.

I will give the op a bit of credit though, they have offered something in return, something a lot of people don't do on forums.

However I am happy to give a young budding designer a chance to add a company to their portfolio and to get something in return. There is nothing to say that by paying £2000 I will get a better design than one from a student for less money. Besides your prices seem rather inflated as I am not running the Olympics and my market research suggests that most established designers charge £350-£500 for a logo.


I agree paying 2k will not necessarily get you a good design (look at the olympics). I also think it fair that people know what the work is worth. The olympics was an example of what it can cost for a larger company type design.

A logo can be as cheap as £350-500 but you're technically (or atleast in my view) asking for a corporate identity which is different to a logo. You're also asking for the copyright to be transferred to you which I would nearly guarantee is not included in that price.

anim8or
Jun 22, 2007, 07:03 AM
LeviG

I apologise if my last response seemed a little rude.

I understand you point and i agree..... hopefully nothing sinister would happen in regards to copyright here..... and if it did then im sure the archived pages and digital copyrights would suffice in a legal battle.

Are you a graphic designer by profession?

I just passed this and thought hey what the hell i'll see what i can do.... im not gonna spend hours of the day working on a design... and im sure the op doesnt expect that either....

this is just a nice friendly way of two parties getting something they want for little effort...... (not that i put little effort into my work!)

Best of luck to all

AndyClarke
Jun 22, 2007, 07:05 AM
friends get the same deal as a client does in business - a rule of business (for me anyways) is friends don't make you money, clients do. And I would take a friend to court if they owed me money for work which I have done for them - if they're a friend they wouldn't get that far in the first place.

The op has already said they want the copyright of the chosen design, now the cynic (sp?) in me says who says the op can't look at all the designs and then think ooohhh I like that one but I prefer the text on that one, do a quick cut and paste type job, rework in photoshop or whatever, and then not pay for the job because there was no winner, even though there was a lot of work done by various people.

As to both parties getting a good deal, no, the op will get the better deal, as I said £200 for corporate identity is very very cheap. And as such I feel that anyone doing this should be aware that the op is trying to get several thousand pounds worth of design done for the price of an ipod.

I would quite happily work on the design if I could invoice for my time on it but unfortunately time costs money.

Do it yourself or employing someone to do it - yeah thats fine but running a competition isn't exactly doing it yourself or employing someone is it.

I will give the op a bit of credit though, they have offered something in return, something a lot of people don't do on forums.

Can we see your website for some examples of your work and why you think you are worth far more than the other designers out there. What do you charge for a logo? If you don't have a website can we see some of your clients websites? I would be happy to have you design out new website if your work is good enough. As we are looking for a web designer to maintain our site for us.

anim8or
Jun 22, 2007, 07:20 AM
I do think that your brief is far too open at this point....

So far you have said you would like a logo associated with the word core, which is your trading name.....

You have also said it open in terms of use of AN APPLE (not THE APPLE).....

So basically you want a logo no boundaries on the design and possibly a graphic to suit the 'CORE' logo???

Does anyone out there get what i mean...... the brief is far far far too open..... please can you give some examples of the kind of thing you would like because like someone said earlier there is no point in people throwing you ideas for you to respond with a simple yes or no... that would take far too long...................................................

I do think you need to set a time limit too as people will just get bored and stop caring if they dont know when to expect a result.

LeviG
Jun 22, 2007, 07:27 AM
To everyone, I'm not meaning to diss the op etc in anyway but I still feel that people who probably arent fully aware of the field and only do this for fun should be aware of how much the work is really worth. If people think its worth entering for an ipod, good luck to all of you.

I do have a website (think its in my profile but I'm currently in the process of revamping it, needs updating cos I'm not 100% happy with it now - typical desinger really always tweaking) but the work I specialise in is not graphic/web design (even though listed on site) per say, its more 3d design and rendering. I do sometimes venture into other disciplines but its not my main source of income so to speak but if a client needs it doing I can generally do it. I also have a non disclosure policy as standard in regards all work which I do, saves any hassle and backlash if things get out before they're supposed to - its not my fault :)

As to my prices - I'm actually cheaper than my local competition when doing graphic orientated work and am very competitively priced in my main field of 3D (actually think I'm cheaper than average there too). My prices depend on what the client wants doing, sometimes it can be something simple and it will take literally say an hour so its fairly cheap, but if the client is going to want several alterations doing its going to take time and as such cost more money.

I'm not going to list prices or anything on here as I don't think forums are the right place for advertising companies directly but if I was to do the op work I would expect it to take around 1-3 days, allowing for alterations, initial concepts, meetings to discuss the design that sort of thing. If the copyright was to be signed over then there would be a compensatory charge (contracts exchanged etc), not excessive but a fair charge in relation to the rest of the work. Reasoning being is that the logo you design can be used on an infinite number of things, you've got all the stationary, bags, mugs, mouse mats, you know anything that can have a logo or picture added on (this is why I see it more as a corp identity than just a logo)

For me if you do design for a living the work you produce for your client speaks as much about you as it does about them but you always have to put the client first, you can't always like all the designs clients want.

Blue Velvet
Jun 22, 2007, 08:43 AM
Are you a graphic designer by profession?

I am. For over twenty years now... I'm not entering the competition (don't need the work) but I am taking an interest in this thread and later down the line, may be able to help the OP organise some things related to it.

I agree with LeviG that the way it's currently framed, it's the core of a corporate identity job. However, for the right person the incentive of an iPod or AppleTV is reward enough and the motives sound fair.

Please let's not derail the thread with discussions of suitable fees and individual's working practices.

hsotnicaM
Jun 22, 2007, 09:17 AM
OK I'll jump in...
Forums are a fine place, with the correct legalities in place, to find a logo. For example <http://gfxcontests.com/index.html?referrerid=2> is a professional place where many find logos and corporate identities.

I've created logos for the past 15 years. I've been paid $0 to $1500. If someone on this board wishes to receive an iPod or Apple TV for payment, so be it. It's their choice. If you don't feel this is enough, don't submit anything. It's a good opportunity for a new graphic artist to add to their portfolio. I know I had to fight for legit work and examples for years.

@OP
another thing to specify is the logo should be in Vector form, such as Adobe Illustrator. Vector allows the image to be resized with distortion. This is good because you plan to use it in so many different mediums.
Another stipulation should be NO PMing artwork - 1) it will prove submission 2) there will be proof of individuality (so there are no duplicates or look-a-likes)

I'll see what I come up with. I'm all for helping a young budding company and fellow entrepreneur.

dogbone
Jun 22, 2007, 09:25 AM
...now the cynic (sp?) in me says who says the op...rework in photoshop or whatever, and then not pay for the job...


There's no point in both of you worrying about it.

dogbone
Jun 22, 2007, 09:36 AM
@Andy,

I'm tending to lean towards very stylised core images. This is not a logo but it's the direction I'm thinking. What do you think. Edit, not these colours either. I'd go for a kodak type yellow to represent knowledge.

hsotnicaM
Jun 22, 2007, 10:33 AM
Something to start with...

AndyClarke
Jun 22, 2007, 10:58 AM
Something to start with...

I like your direction, love the pip in the middle. Great attention to detail.

How would this work in a Black, White and silver colour tone?

AndyClarke
Jun 22, 2007, 11:01 AM
@Andy,

I'm tending to lean towards very stylised core images. This is not a logo but it's the direction I'm thinking. What do you think. Edit, not these colours either. I'd go for a kodak type yellow to represent knowledge.

This has a Wimbledon tennis feel to it :)

Again do you think a black, white and silver version would be practical?

The last two designs are great ideas and thanks for submitting them.

hsotnicaM
Jun 22, 2007, 11:14 AM
I like your direction, love the pip in the middle. Great attention to detail.

How would this work in a Black, White and silver colour tone?


How about this...

wcalderini
Jun 22, 2007, 11:33 AM
http://i14.photobucket.com/albums/a336/Logaine/Core.jpg

AmbitiousLemon
Jun 22, 2007, 11:34 AM
Moderator's Note:
Please let's not derail the thread with discussions of suitable fees and individual's working practices.

thejadedmonkey
Jun 22, 2007, 11:41 AM
http://i14.photobucket.com/albums/a336/Logaine/Core.jpg

Wouldn't Apple:Legal be all over this image, or can I use the APPL logo?

wcalderini
Jun 22, 2007, 11:45 AM
Hmmm....not sure.
Since he has stated he is an authorized reseller and all.
I know of a "local" reseller here who incorporates the image in his logo.
Not as blatantly as in my example, but I'm not sure what the restrictions are.
The OP did leave it wide open as far as logo issues though and this was the first thing that came to mind.

WRC

AndyClarke
Jun 22, 2007, 11:50 AM
http://i14.photobucket.com/albums/a336/Logaine/Core.jpg

Very nice I like this one alot. Its simple, clean and says it all. I will check with Apple re using there logo on ours but maybe you could come up with some other picture to replace the Apple if necessary?

Great work guys!

wcalderini
Jun 22, 2007, 11:54 AM
Not a prob.
Just will be leaving the office for the day in a bit.
What is your time frame on all of this?

WRC

AndyClarke
Jun 22, 2007, 12:00 PM
Not a prob.
Just will be leaving the office for the day in a bit.
What is your time frame on all of this?

WRC

I think I will let it run until next weekend. But I am going to revise the post this evening to make it a little clearer then I will try and get a shortlist voted by the macrumors users when I will make a final decision.

Good luck and thank you again.

thejadedmonkey
Jun 22, 2007, 12:03 PM
Here's mine. If you like it I can clean it up, try to smooth up some of the curves, or maybe pull the C out some and make it smaller.. this is (potentially) your logo man, thoughts?

hsotnicaM
Jun 22, 2007, 12:11 PM
From Apple's website:
1. Company, Product, or Service Name: You may not use or register, in whole or in part, Apple, iPod, iTunes, Macintosh, iMac, or any other Apple trademark, including Apple-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.



I always stay away from copying corp. logos. It's cheaper that way.

wcalderini
Jun 22, 2007, 12:18 PM
Expanding the theme a bit.
A little rough, but I'm in a hurry. LOL

http://i14.photobucket.com/albums/a336/Logaine/Untitled-7.jpg

hsotnicaM
Jun 22, 2007, 12:21 PM
Expanding the theme a bit.
A little rough, but I'm in a hurry. LOL

http://i14.photobucket.com/albums/a336/Logaine/Untitled-7.jpg

That's better.

AndyClarke
Jun 22, 2007, 12:23 PM
Expanding the theme a bit.
A little rough, but I'm in a hurry. LOL

http://i14.photobucket.com/albums/a336/Logaine/Untitled-7.jpg

They are all great and well worked. Could have a hardcore for hardware and softcore for the software on the online store. :)

Great stuff.

J2H
Jun 22, 2007, 02:07 PM
Here's mine!
http://i187.photobucket.com/albums/x139/jasperhartong/core.jpg

AndyClarke
Jun 22, 2007, 02:21 PM
Here's mine!
http://i187.photobucket.com/albums/x139/jasperhartong/core.jpg

Also very good!

JasonElise1983
Jun 22, 2007, 03:19 PM
well, i'll post my 3¢. :)

decksnap
Jun 22, 2007, 07:29 PM
to leviG

give the guy a break.....

most companies design their own logo or employ someone to do so......

this way the company can get their logo for a nice price, something that suits both parties.....

their doesnt have to be any copyright issues involved here.... unless the final design is used without the designers permission.

example... say you have a friend design you a logo for your business/store/etc do you go into a long legal cycle of who owns what or do you give him/her a gift and agree that the company can use the logo and own its copyright should it need to raise the issue in a proper legal battle...

Most legitimate companies don't design their own logo. They pay professionals to do so. I'm not going to say don't try to win an iPod, but to the OP, you get what you pay for. These contests are run all the time by people looking to take advantage of the design market. My advice is that unless you are a student trying to get a 'real world' portfolio piece, don't sell yourself short. Real identities don't cost $300.

dogbone
Jun 22, 2007, 07:51 PM
@decksnap see post #42.

Polish97
Jun 22, 2007, 10:23 PM
http://homepage.mac.com/keith.kaminski/.cv/keith.kaminski/Sites/.Pictures/Core.jpg-thumb_140_105.jpg

Here's a few, thought I might try.

jng
Jun 22, 2007, 10:29 PM
oh what the hell, my 2 cents

G5Unit
Jun 22, 2007, 10:46 PM
Here is mine:)
http://att.macrumors.com/attachment.php?attachmentid=77362&d=1182570340.gif

dogbone
Jun 22, 2007, 10:52 PM
oh what the hell, my 2 cents

I like that one.

G5Unit
Jun 22, 2007, 10:57 PM
Or some color variation from the logo above me:

http://att.macrumors.com/attachment.php?attachmentid=77366&stc=1&d=1182571272

bluetooth
Jun 22, 2007, 11:48 PM
Some of these are interesting...

dogbone
Jun 23, 2007, 12:39 AM
It's a core2 duo...

dogbone
Jun 23, 2007, 01:07 AM
.

bluetooth
Jun 23, 2007, 02:44 AM
Please see attached.

AndyClarke
Jun 23, 2007, 03:17 AM
...I just wanted to say thank you to everybody that has submitted a design. They are all very high quality and it is going to be hard to chose a winner.

Thanks again :)

dogbone
Jun 23, 2007, 03:31 AM
Please see attached.

Wow, that's pretty extravagant getting shirts embossed.

tominated
Jun 23, 2007, 05:24 AM
hope you like it. nice and simple.

Blue Velvet
Jun 23, 2007, 07:05 AM
hope you like it. nice and simple.


Nice to see some people starting in strictly black and white; the most fundamental use of a logo/symbol/logotype.

AndyClarke: If it's not going to work in one colour and at the size of a postage stamp, then that can cause problems down the line with different media i.e. bags, pins, signage, faxes, pens and promo items, one-colour work like invoices and compliment slips, word documents run out on mono lasers, etc.

If the intended enterprise is a small business, then reproduction costs for colour across a diverse range of media can be prohibitive.


http://www.bt.com/Hp_Redesign/images/logo_75x36.gif


BT, for instance, can afford to have their brand reproduced everywhere — vans, signage, you name it — in full colour with gradients; a small-to-medium-sized computer shop would find this outlay expensive to maintain.

Just passing these thoughts on for guidance. :)

J2H
Jun 23, 2007, 08:35 AM
Blue Velvet, thanks for your guidance :). You're right, logo's should also work well in just black and white.

So here's mine, reworked in black and white.
I also made an alternative which ads a reference to Apple. Hope you like it!

http://i187.photobucket.com/albums/x139/jasperhartong/corelogo3.png


http://i187.photobucket.com/albums/x139/jasperhartong/core3.png

ac-mac
Jun 23, 2007, 09:24 AM
ok... this is actually my first logo ever (free ipod... i had to try), am also working on a more Web 2.0 version

7031
Jun 23, 2007, 11:49 AM
I ran a thread to find a new name for a Mac dedicated store I am going to open in Guildford then in Walton, UK.

Awesome. I happen to live in Walton.

KeithPratt
Jun 23, 2007, 01:09 PM
The first bunch go with the Apple/apple theme. The second is a more masculine, less 'coffee shop' alternative. The third is just for good measure.

Now give me the iPod.

If for some crazy reason you don't like mine, I think the second of J2H's (post #71, with the apple leaves over the 'o') is the best so far. It reminds me of the little ball-shaped speakers you got with a G4 iMac or eMac.

G5Unit
Jun 23, 2007, 01:30 PM
Here is mine reworked in Grayscale then:)

http://att.macrumors.com/attachment.php?attachmentid=77417&d=1182623450

a cat *miaow*
Jun 23, 2007, 07:07 PM
.. red and green = fresh apples :)

psychofreak
Jun 23, 2007, 07:57 PM
Here are mine (BTW I'm 16, and have never designed anything, I just need an iPod!):http://clementine.quickshareit.com/share/136034.jpg

http://mandarin.quickshareit.com/share/untitled140204.jpg

bluetooth
Jun 23, 2007, 09:34 PM
Here is a second mock up with apple association. Please see attached.

tominated
Jun 23, 2007, 09:49 PM
here is a few more

dogbone
Jun 23, 2007, 10:28 PM
my opinion, for what it's worth is that to try and work anything that even remotely resembles the apple logo, into the design for an apple shop, will never work.

kymac
Jun 23, 2007, 10:51 PM
im not sure if this 'contest' is still open.. but i'll give it a shot. im also a student graphic designer, and enjoy creating logos, websites, and just playing around.

maceleven
Jun 23, 2007, 11:53 PM
MySpace URL:
http://www.myspace.com/thirdeye
:) you can see some of his work on his space. he does some really Good Graphs . Here is another designer that also does some cool stuff dont be afraid to leave them a mesage . you will not regret it! MySpace URL:
http://www.myspace.com/buttertwang

jng
Jun 24, 2007, 12:09 AM
Blue Velvet, thanks for your guidance :). You're right, logo's should also work well in just black and white.

So here's mine, reworked in black and white.
I also made an alternative which ads a reference to Apple. Hope you like it!

http://i187.photobucket.com/albums/x139/jasperhartong/corelogo3.png

This is my favorite. Looks great in black and white. Sure it'd look fab in color, just a splash, nothing crazy.

cgratti
Jun 24, 2007, 12:31 AM
Simple type solution

macgfxdesigner
Jun 24, 2007, 10:01 AM
Here are some I worked up this morning... Feedback welcomed!

http://farm2.static.flickr.com/1255/611628807_bb6b3adfdb_o.png

we know our apples *is my idea for the company slogan*

DoesNotCompute
Jun 24, 2007, 10:24 AM
Hey Andy,

I really respect your idea of giving the opportunity to a young designer, really kind of you - and as you say, it'll be great for a portfolio.

I myself am a 'young budding designer' and would love to give this a shot.

Think I've got a nice idea for this - I'll have a play in the next few hours see what I come out with.

Gareth

EvryDayImShufln
Jun 24, 2007, 11:49 AM
I also appreciate this opportunity, even though I am not a designer nor pursuing the field (I'm actually in microbiology) but I love to play around with images and see what I can come up with.

Here's my shot at it, and I'll probly come up with other variants from the photoshop file if the OP actually likes it.

http://aycu32.webshots.com/image/21191/2001816120739263880_rs.jpg (http://allyoucanupload.webshots.com/v/2001816120739263880)

The allyoucanupload messed up the corners but the real version is very, very high res.

Just added a new variation:
http://aycu18.webshots.com/image/21177/2001993109097155790_rs.jpg (http://allyoucanupload.webshots.com/v/2001993109097155790)

cgratti
Jun 24, 2007, 12:49 PM
Another mod of original

NickElls
Jun 24, 2007, 02:00 PM
Circular.

aaron.lee2006
Jun 24, 2007, 02:37 PM
Just a note:

I checked with Apple Legal and it is indeed illegal to use the Apple logo unless permission is provided from Apple. Re-sellers however are allowed to use the logo. Just go to google and type Apple Legal and you will get all the information you need.

ezekielrage_99
Jun 24, 2007, 07:04 PM
Just a note:

I checked with Apple Legal and it is indeed illegal to use the Apple logo unless permission is provided from Apple. Re-sellers however are allowed to use the logo. Just go to google and type Apple Legal and you will get all the information you need.

What about modifying the Apple logo if you're a reseller?

bluetooth
Jun 24, 2007, 07:11 PM
Final mock up. Please see attached.

dotcomlarry
Jun 24, 2007, 07:38 PM
http://www.no-spec.com/

Don't undervalue yourselves.

doctor newb
Jun 24, 2007, 08:33 PM
oh what the hell, my 2 cents personally i like this one the best. its plain simple and could be easily (and cheaply) be put on anything.

Aperture
Jun 24, 2007, 08:36 PM
personally i like this one the best. its plain simple and could be easily (and cheaply) be put on anything.

ditto

Luis
Jun 24, 2007, 09:26 PM
personally i like this one the best. its plain simple and could be easily (and cheaply) be put on anything.

ditto

+1, it is one of the few ones that really look like a logo that I would see on a store.

ezekielrage_99
Jun 24, 2007, 11:22 PM
http://www.no-spec.com/

Don't undervalue yourselves.

I'm kind of agreeing, seems like some people are undervaluing their work.

If you could create the icon in less than 3 hours AND win it would be worth it.

jng
Jun 25, 2007, 12:57 AM
I'm kind of agreeing, seems like some people are undervaluing their work.

If you could create the icon in less than 3 hours AND win it would be worth it.

Nah. Nothing posted in this thread is really worth that much. I'd laugh if someone really spent more than 3 hours on this - an iPod is not worth it. I only threw in something because I figured what the hell. A few minutes-->iPod? Why not.

I don't think there's any undervaluing going on, except maybe on J2H's part. But he's a student and I'm sure he's glad to get feedback and possibly an iPod too!

It's a learning experience.

cgratti
Jun 25, 2007, 01:12 AM
another one

AndyClarke
Jun 25, 2007, 02:41 AM
I just wanted to say well done to everybody that has submitted a design. All of these are great works of art.

Thanks again.

dogbone
Jun 25, 2007, 05:01 AM
Thanks again.

You know how you could really thank everyone who has contributed? Give each and every submission your honest opinion as if you were a client and you went to their office and they submitted this as an idea for a logo. That would complete the real world experience.

Be as blunt as you would be in real life. But do remember the usual way to submit logo ideas when the client has been as vague as you have been is to submit something, anything to try and get a feel of how the client is thinking.

For example if you give no indication then no one is going to want to follow up. If, I respectfully suggest, you just say 'thanks and goodbye' then you have wasted everyones time, the thanks become hollow. So tell us how crap they really are, we're all big boys and girls.

AndyClarke
Jun 25, 2007, 05:23 AM
You know how you could really thank everyone who has contributed? Give each and every submission your honest opinion as if you were a client and you went to their office and they submitted this as an idea for a logo. That would complete the real world experience.

Be as blunt as you would be in real life. But do remember the usual way to submit logo ideas when the client has been as vague as you have been is to submit something, anything to try and get a feel of how the client is thinking.

For example if you give no indication then no one is going to want to follow up. If, I respectfully suggest, you just say 'thanks and goodbye' then you have wasted everyones time, the thanks become hollow. So tell us how crap they really are, we're all big boys and girls.

I am in the process of going through all of the submissions so far and will respond to each submission with my feedback. This will take sometime as I am considering every aspect of each submission and will not just dismiss one on a first glance.

Thanks again :)

nplima
Jun 25, 2007, 05:25 AM
http://farm2.static.flickr.com/1311/620534571_475afbc27a_o.jpg


and I'd also like to apply for a job on the hardware section, "hardcore" for short :p :)

dogbone
Jun 25, 2007, 05:32 AM
I am in the process of going through all of the submissions so far and will respond to each submission with my feedback. This will take sometime as I am considering every aspect of each submission and will not just dismiss one on a first glance.

Thanks again :)

That's excellent news Andy, and will be much appreciated. Don't spare the rod. ;)

ad551
Jun 25, 2007, 07:48 AM
OK I'll have a go

(P.S. I don't know anything about converting to print format etc, would you be getting someone to do that for you?)

http://img512.imageshack.us/img512/7594/coremd3.jpg

DoesNotCompute
Jun 25, 2007, 09:32 AM
My first attempt.

I wanted to capture that Apple vibe of friendliness and appreciation of nice typography and design. The logo that attaches with the type or stands alone resembles a cutaway to reveal the 'core'. Tried to keep it simple as possible - and thought about the obvious printing issues - by keeping away from gradients, intricate details and lines of altering thickness, which often blur or merge at smaller sizes.

Love to have some feedback.

Thanks,

Gareth.

hsotnicaM
Jun 25, 2007, 09:44 AM
I couldn't agree with dogbone more. As artist we need feedback to make adjustments. I realize there have been a number of ideas thrown your way, but a quick, "I don't like the color, add this or that, we were going more for this direction" would be incredibly helpful.

Anyway, here's a few more to think about. ;)

dogbone
Jun 25, 2007, 09:46 AM
My first attempt.
Love to have some feedback.


Unfortunately this must be rejected immediately because one cannot help but see 'pacman'

@hsotnicaM

Unfortunately I see the word 'Gore'

Edit: In fact now that I see the blue bit in 'pacman' it appears that Pacman has devoured Al Gore.

hsotnicaM
Jun 25, 2007, 11:56 AM
Updates to above...no more gore. :)
I'll play with the logo more to refine it. (just appeasing dogbone). :D

@ doesnotcompute, yes it's good to stay away from gradients because of printing issues. Plus, your logo should be a vector image to allow scalability which would allow for "intricate details and lines of altering thickness." Gradients ("3-D images") are fine for web based businesses, but not for store fronts because of printed materials; i.e. business cards, brochures, give-aways, signs, etc. For one, it's more expensive to reproduce.

As for your "pacman swallowing Gore", as dogbone mentioned, I would refine it. You can add definition without using gradients. Like the idea of simplistic. Look at some of the largest corporation's logos - one to two colors, very simple.

ad551
Jun 25, 2007, 12:45 PM
A little modification to my entry to remove the gradient if neccessary! :)

http://img236.imageshack.us/img236/295/coresa7.jpg

monke
Jun 25, 2007, 04:21 PM
My attempt(s). :cool:
77579
77580
77581
77582

Could you please tell us what kind of typeface you would like. :)

one3
Jun 25, 2007, 04:34 PM
Here is my submission. Both using mainly black and white, as well as using blue as a dominant color.

Even though your store will be a computer store I tried to consciously stay away from very 'techy' fonts and instead went with a softer font that's more indicative of the Apple products as 'lifestyle' products vs. techy computer equipment.

http://one3.ca/files/core.jpg

psycoswimmer
Jun 25, 2007, 04:41 PM
-imgsnip-

Just browsing through this thread and I want to say that I really like that logo. I feel it captures an :apple: feel but isn't too similar to the real :apple: logo.

JasonElise1983
Jun 25, 2007, 04:52 PM
ok...here are a few more. The one's on the top i'm actually thinking are the same logo, just using them differently depending on application. in small places use the one on the right, but when it would be printed large enough, use the one on the left. Anyway, that's what i got now.

-JE

one3
Jun 25, 2007, 04:53 PM
Logo on a black bag.
Here is the logo I posted above but this time shown on a black shopping bag

http://one3.ca/files/corebag.jpg

one3
Jun 25, 2007, 05:05 PM
OK - last one ...
Same logo again, this time used in a business card design (black variation and blue variation)

http://one3.ca/files/corebus.jpg

End of my submission :)

EvryDayImShufln
Jun 25, 2007, 05:05 PM
/snip

Beautiful logo, I think this one should win. It's motivating me to rework mine.

where did you get that font btw?

gauchogolfer
Jun 25, 2007, 05:10 PM
End of my submission :)

Those all look great, I really like the business cards.

Well done.

cgratti
Jun 25, 2007, 05:15 PM
-

Luis
Jun 25, 2007, 05:23 PM
OK - last one ...
Same logo again, this time used in a business card design (black variation and blue variation)

http://one3.ca/files/corebus.jpg

End of my submission :)

Wow, that is really nice... definitely very pro looking...

one3
Jun 25, 2007, 05:43 PM
Just wanted to say "Thank You" to those who posted some nice comments about my designs above. I appreciate it.

bluetooth
Jun 25, 2007, 05:45 PM
Andy, you know what would be kind of interesting, is if you were able to narrow it down to a top 5 etc. and list them on Sunday....sort of like making the cut so to speak. Then announce the winner once you have decided. As suggested - feedback on all would also be good.

one3
Jun 25, 2007, 06:04 PM
Well in my last post I did say that it would be my last submission ... but I am posting one more proof - this one has my 3 past designs all combined into one image so you can see the entire design concept together.

Now I'm done :)

http://one3.ca/files/core-all.jpg

FlashVillage
Jun 25, 2007, 06:13 PM
Logo on a black bag.
Here is the logo I posted above but this time shown on a black shopping bag

http://one3.ca/files/corebag.jpg

Nice logo design, makes me want to start an apple shop :D

Anonymous Freak
Jun 25, 2007, 07:29 PM
Sorry to be a little late to the thread...

But just to make sure, you have verified that the name "Core" isn't already trademarked in the UK, right? You can do a search at the Intellectual Property Office here (http://www.ipo.gov.uk/tm/t-find/t-find-text.htm), although it's down at the moment, so I can't search.

Since you apparently already have the company "Coredelia, Ltd" registered, I assume you have verified that "Coredelia" isn't trademarked, but you want to check for "Core", too, if you're going to be using that name in any fashion. For example, it is entirely possible that Intel already holds the trademark for the use of the word "Core" in any computer-related product or service, so you may have to stick with the full "Coredelia".

A quick Google search turns up CORE (UK) Limited (http://www.core-business.com/), a seller of IT services and technology, along with CORE (http://www.corecharity.org.uk/), the working name of the Digestive Disorders Foundation. The first one is probably an issue for you.

kymac
Jun 25, 2007, 07:51 PM
okay.. same logo as before.. just now with a leopard feel placed on a black background. the typeface, although not a font, (i created as shapes) is based on apples old logo linky (http://www.vintage-computer.com/images/apple2logo.jpg)

Luis
Jun 25, 2007, 07:59 PM
Sorry to be a little late to the thread...

But just to make sure, you have verified that the name "Core" isn't already trademarked in the UK, right? You can do a search at the Intellectual Property Office here (http://www.ipo.gov.uk/tm/t-find/t-find-text.htm), although it's down at the moment, so I can't search.

Since you apparently already have the company "Coredelia, Ltd" registered, I assume you have verified that "Coredelia" isn't trademarked, but you want to check for "Core", too, if you're going to be using that name in any fashion. For example, it is entirely possible that Intel already holds the trademark for the use of the word "Core" in any computer-related product or service, so you may have to stick with the full "Coredelia".

A quick Google search turns up CORE (UK) Limited (http://www.core-business.com/), a seller of IT services and technology, along with CORE (http://www.corecharity.org.uk/), the working name of the Digestive Disorders Foundation. The first one is probably an issue for you.

Good point indeed, I hope this has been thought beforehand, would be shame to redo all the cool logos!

Vader
Jun 25, 2007, 08:02 PM
okay.. same logo as before.. just now with a leopard feel placed on a black background.

That is my favorite so far!

HighlyAmused
Jun 25, 2007, 08:06 PM
Hi there,

I couldn't resist the prospect of a new iPod, so here's my effort…

It's pretty similar to one3's concepts, which I've just seen (beforte I did this). Nice work one3 - do you do this sort of thing for a living? If you don't you probably should!

I've gone for simplicity. Very simple bold font (Gotham), all uppercase. Black & white plus one colour - I really like the lime green with the black & white. It's fresh, clean and modern - with also a hint of digital-ness.

The trick with this I think, is to get something to say 'modern lifestyle products, Apple, technology, digital', etc without making it look like a health food store - as anything with an apple reference can very easily do. So I've steered away from having anything too 'organic' looking.

I think this design would translate well across a range of mediums - signage, cards, website, print, etc, because of it's simplicity and boldness.

Would love to get any feedback.

Cheers

bluetooth
Jun 25, 2007, 09:23 PM
Hi there,

I couldn't resist the prospect of a new iPod, so here's my effort…

It's pretty similar to one3's concepts, which I've just seen (beforte I did this). Nice work one3 - do you do this sort of thing for a living? If you don't you probably should!

I've gone for simplicity. Very simple bold font (Gotham), all uppercase. Black & white plus one colour - I really like the lime green with the black & white. It's fresh, clean and modern - with also a hint of digital-ness.

The trick with this I think, is to get something to say 'modern lifestyle products, Apple, technology, digital', etc without making it look like a health food store - as anything with an apple reference can very easily do. So I've steered away from having anything too 'organic' looking.

I think this design would translate well across a range of mediums - signage, cards, website, print, etc, because of it's simplicity and boldness.

Would love to get any feedback.

Cheers

This one is great. I think one3's is also good but has a bit of that organic feel to it. In my opinion, this one takes it one step further and has more of a digital modern feel to it with the clean, straight lines in the font type. Solid work.

EvryDayImShufln
Jun 25, 2007, 10:21 PM
I decided to jump the bandwagon because I loved those logos with the leaf
Here's my newer, cleaner attempt, with a reflection added in just for show.

http://aycu19.webshots.com/image/21338/2002542746573283438_rs.jpg (http://allyoucanupload.webshots.com/v/2002542746573283438)

http://aycu36.webshots.com/image/18515/2002041760348761250_rs.jpg (http://allyoucanupload.webshots.com/v/2002041760348761250)

edit: here's one with a defined o that definitely doesn't look like an orange, even though I didn't think my other ones had that problem:

http://aycu17.webshots.com/image/20336/2000172954657342944_rs.jpg (http://allyoucanupload.webshots.com/v/2000172954657342944)

YouBelongInCT
Jun 25, 2007, 10:58 PM
I thought a lot of the apples in the logos posted looked like oranges... so I made it unmistakably an apple, but far enough from the Apple logo to avoid any *problems*

For some reason it won't show up in this post... but I put the link

http://www.simplerepair.com/CORE.jpg

one3
Jun 25, 2007, 11:07 PM
Nice work one3 - do you do this sort of thing for a living? If you don't you probably should!


Thanks - like your design too!
Yes, I'm a graphic designer by trade. I do both print and web stuff and of course identity work.

kymac
Jun 25, 2007, 11:17 PM
I thought a lot of the apples in the logos posted looked like oranges...

agreed.

DoesNotCompute
Jun 26, 2007, 07:04 AM
Yea I thought about this, the letter O doesn't lend itself very well to an Apple.

Another issue I had with making one letter resemble the Apple logo is the confusion in identity - if you have the cre logo resembling an apple and then the  logo on the same page, bag, receipt it might be a bit confusing. Or worse - the customer could think Core is a cheap copy of Apple, trying to make a bit of easy cash using a strong brand.

Just my opinion.

SpangleyNights
Jun 26, 2007, 07:06 AM
I think i'll give it a go, nothing special, just black and white for the moment. Not going to spend to long on it for nothing. If it needs working/colours give me a shout.

http://web.mac.com/ispangle/v0.1/test.jpg

hsotnicaM
Jun 26, 2007, 08:16 AM
I thought a lot of the apples in the logos posted looked like oranges... so I made it unmistakably an apple, but far enough from the Apple logo to avoid any *problems*

For some reason it won't show up in this post... but I put the link

http://www.simplerepair.com/CORE.jpg

Completely agree. I created logo a few days ago that looks very similar and decided not to submit it because it looked like an orange...core.

Dalriada
Jun 26, 2007, 08:57 AM
For example, it is entirely possible that Intel already holds the trademark for the use of the word "Core" in any computer-related product or service, so you may have to stick with the full "Coredelia"

Maybe one3 can adjust his earlier submissions, which in my view well deserve to win this competition, to Coredelia as underlined above.

Great thread this one and congrats to all participating.

AndyClarke
Jun 26, 2007, 09:37 AM
I have uploaded all the submitted logo's to Flickr

http://www.flickr.com/photos/andrewclarke/sets/72157600497264321 (http://www.flickr.com/photos/andrewclarke/sets/72157600497264321/)/

I will be adding my comments this afternoon and I hope that others will add comments to help me shortlist the best designs.

Thanks again :)

Andrew

JasonElise1983
Jun 26, 2007, 09:50 AM
well, in my opinion, wouldn't it be nice if it was more reference to Apple and not a straight apple. I think an Orange connotation would be nice. LIke a subtle approach to it. Apples and Oranges so to speak. i don't know...i'm deprived of sleep my self. this probably doesn't even make sense.

-JE

YouBelongInCT
Jun 26, 2007, 10:30 AM
well, in my opinion, wouldn't it be nice if it was more reference to Apple and not a straight apple. I think an Orange connotation would be nice. LIke a subtle approach to it. Apples and Oranges so to speak. i don't know...i'm deprived of sleep my self. this probably doesn't even make sense.

-JE

good, sleepy call. I think it's difficult to differentiate the two in a simple logo, which is why apple put the bite in theirs... more typically associated with an apple than an orange.

one3
Jun 26, 2007, 10:57 AM
One more use of the logo I designed :)

http://one3.ca/files/coretshirt.jpg

hsotnicaM
Jun 26, 2007, 11:14 AM
One more use of the logo I designed :)

http://one3.ca/files/coretshirt.jpg



Trying a little hard to push the logo, ah? ;)

one3
Jun 26, 2007, 11:17 AM
someone above mentioned designing out the logo as 'coredelia'.
I'm not sure if the original poster had asked for this (I don't believe he did) but just in case I've designed it out below, and of course thrown in the obligatory 'reflective' version of the core logo -- I think the whole 'reflective' logo is way, way overused but what the heck :) - as long as one keeps in mind that the logo should work well on it's own without the reflection.

http://one3.ca/files/coredelia.jpg

one3
Jun 26, 2007, 11:20 AM
Trying a little hard to push the logo, ah? ;)

Hahaha - you caught me! drat! ;)

Actually I like the way the logo turned out and just wanted to play with some uses for it. But now I'm officially done (well with the exception of the 'coredelia' logo I just posted above).

twistedlegato
Jun 26, 2007, 11:55 AM
One more use of the logo I designed :)

http://one3.ca/files/coretshirt.jpg

Using Women to meddle with his mind! I call a foul:p


Oh but it makes the logo look a lot nicer eh?:D

hsotnicaM
Jun 26, 2007, 11:58 AM
Did I mention I love making logos...one on white, one on black - for varying applications.

dogbone
Jun 26, 2007, 12:07 PM
One more use of the logo I designed :)


It's a nice logo but will it work on a g string? That is the real test.

psychofreak
Jun 26, 2007, 12:12 PM
It's a nice logo but will it work on a g string? That is the real test.

Yes, see here:http://www.hanaho.com/Shoppe/PDA/show0.html

hsotnicaM
Jun 26, 2007, 12:36 PM
I looked at the Flicker group and noticed there were a few logo ideas I can't see in this thread. Were they submitted via PM? I'm particularly interested in Grégoire Hoin's idea because it looks a lot like the Core Video logo. I believe it should be removed from the competition. As I stated before, try to stay away from another companies logo- it's cheaper that way. It's also not good to copy someone else's logo simply because it's not creative. *stepping down from my soapbox*

Blue Velvet
Jun 26, 2007, 01:15 PM
This thread is being observed by a number of people, I'm working with the OP to ensure that it comes to a satisfactory conclusion, and requests to clarify rules by the OP have been observed. It's not no-spec work, it's a competition with a prize and anyone is free to donate or withhold labour, as I have done.

Comments on this matter have been noted and two moderators have requested that this issue is not discussed further in this thread.

If anyone feels strongly about the overall issue of no-spec work, please start another thread. Thanks. :)

jeremy.king
Jun 26, 2007, 02:26 PM
All the talent here makes me want to have a contest for a logo...

MDARFUS
Jun 26, 2007, 02:39 PM
Sorry if the answer to this question seems obvious to most, but I'm new to posting to this forum...

Andrew, do you want design images posted directly to this forum for all to see (as I've seen anim8or did already, or would you rather have them sent to you first in some other fashion? (In fact, I've sent mine to you another way, but I just thought others might benefit from knowing what you prefer.)

Thanks!

MDARFUS

hsotnicaM
Jun 26, 2007, 03:00 PM
^^^
There are many advantages to submitting them to this forum as I've stated before - 1) proof you've submitted something. 2) so others won't submit the same logo or idea over and over again.

But, ultimately this isn't my contest.

AndyClarke
Jun 26, 2007, 03:35 PM
Sorry if the answer to this question seems obvious to most, but I'm new to posting to this forum...

Andrew, do you want design images posted directly to this forum for all to see (as I've seen anim8or did already, or would you rather have them sent to you first in some other fashion? (In fact, I've sent mine to you another way, but I just thought others might benefit from knowing what you prefer.)

Thanks!

MDARFUS

Hi

hsotnicaM is right. It would be best if the designs are posted on this thread. But thanks for the submission, I have added it to the flickr page.

Andrew

Mike Teezie
Jun 26, 2007, 03:42 PM
Also a little late to the party.

If interested, I can design all the related swag - business cards, etc etc.

http://mnjordan.com/images/misc/mr/coredelia.jpg

http://mnjordan.com/images/misc/mr/core.jpg

EDIT: I remember an icon would be needed, so I whipped up an Aqua-esqe icon, and slapped it on a folder on my desktop:

http://mnjordan.com/images/misc/mr/coreicon.png

MDARFUS
Jun 26, 2007, 04:02 PM
Andrew,

Thanks for the feedback... I'll just join the "party" and post my idea to the forum directly. By posted image has two versions, one reversed, one not, I think that's obvious. :)

This is turning out to be quite a telented crowd, so whichever you ultimately pick, you're sure to have a great looking corporate identity! Good luck to all!

Warm Regards,

MDarfus

bluetooth
Jun 26, 2007, 04:19 PM
someone above mentioned designing out the logo as 'coredelia'.
I'm not sure if the original poster had asked for this (I don't believe he did) but just in case I've designed it out below, and of course thrown in the obligatory 'reflective' version of the core logo -- I think the whole 'reflective' logo is way, way overused but what the heck :) - as long as one keeps in mind that the logo should work well on it's own without the reflection.

http://one3.ca/files/coredelia.jpg

Although it is a great trendy design, I feel that this design is a little organic or feminine looking. It might just be me, but I think this would make a great logo for a shopping mall clothing type company. It is really great work, but I'm not so sure I get technology or computers out of it.

one3
Jun 26, 2007, 04:26 PM
Although it is a great trendy design, I feel that this design is a little organic or feminine looking. It might just be me, but I think this would make a great logo for a shopping mall clothing type company. It is really great work, but I'm not so sure I get technology or computers out of it.

That's a very valid point and I appreciate you making it. At the same time I purposefully chose a more 'organic' feel to it as Apple tends to market their hardware / software as much more of a lifestyle than technology product. Their campaigns aren't about Gigahertz, Megabytes, etc but rather about how a product will fit and enhance your life, how easy it is to use, etc.

Anyways, thanks for the feedback - I'm always open to feedback whether positive or negative as in the end I think it either results in a better design or at the very least gives me something to consider and think about.

bluetooth
Jun 26, 2007, 04:26 PM
okay.. same logo as before.. just now with a leopard feel placed on a black background. the typeface, although not a font, (i created as shapes) is based on apples old logo linky (http://www.vintage-computer.com/images/apple2logo.jpg)

I also think this one works well. Clean and simple and has a definite computer/media feel to it. Nicely done.

hsotnicaM
Jun 26, 2007, 04:27 PM
......

hsotnicaM
Jun 26, 2007, 04:30 PM
That's a very valid point and I appreciate you making it. At the same time I purposefully chose a more 'organic' feel to it as Apple tends to market their hardware / software as much more of a lifestyle than technology product. Their campaigns aren't about Gigahertz, Megabytes, etc but rather about how a product will fit and enhance your life, how easy it is to use, etc.

Anyways, thanks for the feedback - I'm always open to feedback whether positive or negative as in the end I think it either results in a better design or at the very least gives me something to consider and think about.

I guess my challenge with it is Apple will change their 'organic' feel at some point and where does that leave Andy? It's trendy now, but in 10 years? Don't get me wrong, it's a nice logo, but I'm not sure I agree with your logic.

bluetooth
Jun 26, 2007, 04:34 PM
That's a very valid point and I appreciate you making it. At the same time I purposefully chose a more 'organic' feel to it as Apple tends to market their hardware / software as much more of a lifestyle than technology product. Their campaigns aren't about Gigahertz, Megabytes, etc but rather about how a product will fit and enhance your life, how easy it is to use, etc.

Anyways, thanks for the feedback - I'm always open to feedback whether positive or negative as in the end I think it either results in a better design or at the very least gives me something to consider and think about.

Those are good points. I think it ultimately depends on what sort or image or feel the client is trying to acheive. Lifestyle?, Technology?, A strong association with the Apple brand? I do think it's great that you took a creative and unique approach.

one3
Jun 26, 2007, 04:42 PM
I guess my challenge with it is Apple will change their 'organic' feel at some point and where does that leave Andy? It's trendy now, but in 10 years? Don't get me wrong, it's a nice logo, but I'm not sure I agree with your logic.

Good point.
I guess as long as I have known apple they have always been 'lifestyle' company so that's the basis for my reasoning. Even back in the first MacIntosh days they were all about ease of use and not overly "techy". Can't see them changing into a 'Dell' type of company that promotes 'computer specs' anytime soon.
I still think that most people that would go into "Core" the Apple Computer Store would go there to find 'lifestyle' type of products (iPods, iPhone, Macbook with iLife) and not 'spec out' a new system. Not everyone mind you ... but most. And really from a marketing perspective that's who you want to target in numbers - including 'the switchers' who are looking for that 'plug in your digital camera and it just works' experience. I just think it's important to consider target audience as much, if not more than the inventory you carry ... you gotta get people in to your store first before they buy anything.
Could be wrong though :)

JasonElise1983
Jun 26, 2007, 04:49 PM
ok, here is my final attempt. watching everyone strugle with making the "o" look like an apple and not an orange...i tried the "c". and since the name is "core", it actually makes sence for it to be an apple cut in half exposing the "core". anyway, still tired, but this is making more sense. ( reformatting mbp all night..woohoo!!! )


-JE

well, just fixed the "R", because it looked funny.

bluetooth
Jun 26, 2007, 05:34 PM
Good point.
I guess as long as I have known apple they have always been 'lifestyle' company so that's the basis for my reasoning. Even back in the first MacIntosh days they were all about ease of use and not overly "techy". Can't see them changing into a 'Dell' type of company that promotes 'computer specs' anytime soon.
I still think that most people that would go into "Core" the Apple Computer Store would go there to find 'lifestyle' type of products (iPods, iPhone, Macbook with iLife) and not 'spec out' a new system. Not everyone mind you ... but most. And really from a marketing perspective that's who you want to target in numbers - including 'the switchers' who are looking for that 'plug in your digital camera and it just works' experience. I just think it's important to consider target audience as much, if not more than the inventory you carry ... you gotta get people in to your store first before they buy anything.
Could be wrong though :)

True, but one could argue that Andy needs an identity of his own. Although he sells Apple products, it may not be in his best interest to market his store in the exact same way Apple does. I think of a reputable preowned car dealership...they may sell Honda's but do they position their company or brand to the market in the same way Honda does? Not likely, they want to have an identity of their own that is not easily confused with Honda but associated with it. I know, it is a very fine line between associating your image with what you are selling without trying to imitate or duplicate that brand image.

In terms of marketing trends, I don't think any trend is ever a "safe" bet. True, Apple will probably never position itself in the exact same manner as Dell, but it will eventually take a different direction. When, no one knows, 5, 10, 15 years.

There are a lot of big name companies that have changed their marketing direction over the years - McDonalds was all about kids and fun when I was younger, Ronald McDonald, Grimice, Hamburgler and the likes, today - kids probably do not even know who those characters are. They have now positioned themselves to Adults with competitive pricing and value menus etc. Sears used to be known for their hardware and tools - now their marketing has switched the focus to Women "Come see the softer side of sears" etc. Anyways, not to ramble , I just enjoy discussing marketing and advertisng in general. My point to all of this is that it would perhpas be beneficial for Andy to have his own identity and marketing strategy that is associated or a reflection of Apple but not so close that if Apple were to change their image, that he would need to follow suite.

one3
Jun 26, 2007, 05:57 PM
True, but one could argue that Andy needs an identity of his own. Although he sells Apple products, it may not be in his best interest to market his store in the exact same way Apple does. I think of a reputable preowned car dealership...they may sell Honda's but do they position their company or brand to the market in the same way Honda does? Not likely, they want to have an identity of their own that is not easily confused with Honda but associated with it. I know, it is a very fine line between associating your image with what you are selling without trying to imitate or duplicate that brand image.

In terms of marketing trends, I don't think any trend is ever a "safe" bet. True, Apple will probably never position itself in the exact same manner as Dell, but it will eventually take a different direction. When, no one knows, 5, 10, 15 years.

There are a lot of big name companies that have changed their marketing direction over the years - McDonalds was all about kids and fun when I was younger, Ronald McDonald, Grimice, Hamburgler and the likes, today - kids probably do not even know who those characters are. They have now positioned themselves to Adults with competitive pricing and value menus etc. Sears used to be known for their hardware and tools - now their marketing has switched the focus to Women "Come see the softer side of sears" etc. Anyways, not to ramble , I just enjoy discussing marketing and advertisng in general. My point to all of this is that it would perhpas be beneficial for Andy to have his own identity and marketing strategy that is associated or a reflection of Apple but not so close that if Apple were to change their image, that he would need to follow suite.

All good points .... I guess in the end Andy's store could re-brand if the marketing strategy of Apple changes significantly --- and if that turned out to be true, Apple would probably re-brand too :)
Right now "Core" is an Apple store (or will be one), and wants to be recognized as an Apple store so a tie-in to Apple is of benefit. If that changed, I think no matter what logo was chosen, it would be wise at that point to revisit the branding issue either way.

It's a balance between being prepared for any eventuality, and just staking a claim right now to a brand/feel and championing it . I personally like the latter as it allows you to have a stronger brand personality, and just live with the fact there there is that risk of Apple changing their marketing in the future. I think the risk is low.

I've worked with clients who were more conservative and preferred a safer brand, and I've also worked with clients who are adventurous with their brand and take risks. Really there is no 'right or wrong' in all this. Just a matter of client and brand personality.

bluetooth
Jun 26, 2007, 06:04 PM
All good points .... I guess in the end Andy's store could re-brand if the marketing strategy of Apple changes significantly --- and if that turned out to be true, Apple would probably re-brand too :)
Right now "Core" is an Apple store (or will be one), and wants to be recognized as an Apple store so a tie-in to Apple is of benefit. If that changed, I think no matter what logo was chosen, it would be wise at that point to revisit the branding issue either way.

It's a balance between being prepared for any eventuality, and just staking a claim right now to a brand/feel and championing it . I personally like the latter as it allows you to have a stronger brand personality, and just live with the fact there there is that risk of Apple changing their marketing in the future. I think the risk is low.

I've worked with clients who were more conservative and preferred a safer brand, and I've also worked with clients who are adventurous with their brand and take risks. Really there is no 'right or wrong' in all this. Just a matter of client and brand personality.

Absolutely.

one3
Jun 26, 2007, 09:30 PM
OK - back to AndyClarke's request for logos - we're done our design discussion for now :) :)

hsotnicaM
Jun 26, 2007, 11:42 PM
I for one am relieved to see there are other marketing people submitting ideas not just iPod wannabe owners. Very nice thoughts and designs. Back to our regularly scheduled contest...

milibug
Jun 27, 2007, 12:09 AM
Hi,

Finally a registered member! Thought I'll join the fun and post two designs. They are basically the same design with different color arrangements. My friend couldn't tell what the logos spell..but yes they spell CORE. Thanks:)

milibug
Jun 27, 2007, 12:12 AM
I'm supposed to have attached the jpeg...

kusanagi
Jun 27, 2007, 04:35 AM
Here's my lil submission, done on the train home form work :o

Just as a helpful hint, if you're going to be using it as a logo for embroiding/silk screening on shirts, it needs to be fairly basic otherwise the costs will be through the roof. Found from personal experience that any more than 2-3 colors costs a bucket load!

hsotnicaM
Jun 27, 2007, 08:30 AM
^^^^
I like the concept. My only suggestion would be to fill the O with a color with no outline. This would give more of an appearing of a CORE.

kusanagi
Jun 27, 2007, 09:18 AM
^^^^
I like the concept. My only suggestion would be to fill the O with a color with no outline. This would give more of an appearing of a CORE.

Thanks! Well here are some more variations of it for everyone's scrutiny!

kusanagi
Jun 27, 2007, 09:19 AM
one more

Gregwhat
Jun 27, 2007, 10:30 AM
I looked at the Flicker group and noticed there were a few logo ideas I can't see in this thread. Were they submitted via PM? I'm particularly interested in Grégoire Hoin's idea because it looks a lot like the Core Video logo. I believe it should be removed from the competition. As I stated before, try to stay away from another companies logo- it's cheaper that way. It's also not good to copy someone else's logo simply because it's not creative. *stepping down from my soapbox*

Hi,

I have indeed submitted my logo to Andrew by email. I didn't register on the Macrumors forums until your comment. First of all, and i'm not kidding, i didn't know the Core Video logo, and i must agree it looks damn similar to mine.
But i find your request a bit insulting. Did you ask every person who used an apple in their designs to remove it?

Anyway, i won't take it personnally, so here are a few variations on my design. Although i'm thinking about something else, to avoid the copyright issues, and i might post some alternatives later on.

Any (constructive) feedback will be greatly appreciated!

http://www.didousan.com/gregwhat/corelogo_small.jpg

http://www.didousan.com/gregwhat/corelogo-1.jpg

dogbone
Jun 27, 2007, 10:49 AM
Any (constructive) feedback will be greatly appreciated!


Looks nice but isn't it a bit pricey to print for a small company? Looks a bit like a cutaway view of a Jaffa.

bluetooth
Jun 27, 2007, 10:57 AM
I agree, good work - this first one is really nice, but perhaps a bit to sophisticated. Printing this logo on merchandise such as T-shirts and Bags would prove difficult and expensive due to the colour variation and gradients. The logo also needs to work in grayscale for faxes, invoices, quotes, etc.

Mike Teezie
Jun 27, 2007, 11:56 AM
I realized that I might need to post my logo sans color scheme. Color schemes are very subjective thing, and I wouldn't want to lessen the impact because of colors that I happen to like.

So, here are two b/w versions of the logo:

http://mnjordan.com/images/misc/mr/coredelia_bw.jpg

And of course, the obligatory Apple-esque reflected logo shot:

http://mnjordan.com/images/misc/mr/core_reflect.jpg

:)

Xeem
Jun 27, 2007, 12:24 PM
^^^ Actually, I think the b/w versions look very nice, especially compared to the red-on-red version you posted earlier.

hsotnicaM
Jun 27, 2007, 12:26 PM
Hi,

I have indeed submitted my logo to Andrew by email. I didn't register on the Macrumors forums until your comment. First of all, and i'm not kidding, i didn't know the Core Video logo, and i must agree it looks damn similar to mine.
But i find your request a bit insulting. Did you ask every person who used an apple in their designs to remove it?

Anyway, i won't take it personnally, so here are a few variations on my design. Although i'm thinking about something else, to avoid the copyright issues, and i might post some alternatives later on.



My comments weren't meant to insulting, only informative. I wasn't implying you intentionally copied an already existing logo or even creatively "borrowed" someone else's idea.

The first thing I do before creating a logo is Google it. I simply Googled (images) "core logo." I knew your logo was very similar because of this search. (The Core Video logo is on the first page - which according to the post was created on April 28, 2005.)

jng
Jun 27, 2007, 12:58 PM
This thread is getting ridiculous. Too many logos floating around, many of which are just bah and a few of which are good (but why are designers hanging around and creating draft after draft for just an iPod?). I'm going to have to echo several earlier posts and say that, oh 2-3 people are selling themselves short.

And the rest are copying logos or styles from Apple, other companies, and OTHER ENTRIES. I love how someone sticks a leaf somewhere and a flood of entries with leaves comes. Whatever.


Gregwhat, your core logo looks like a a hard boiled egg genetically mutated to be perfectly spherical. Just being honest. Egg was the first thing that came to mind.

I really think the OP, AndyClarke needs to close this competition and pick a logo already. Posting them to Flickr (without comments) isn't contributing to anything. People are still designing and drafting. At least narrow it down to 5 (or better yet 3) logos for people to comment about - preferably in a new cleaner thread.

Blue Velvet
Jun 27, 2007, 01:09 PM
And the rest are copying logos or styles from Apple, other companies, and OTHER ENTRIES.


Agreed with most of what you've said... and this is what I was hinting at when I mentioned disputes to the OP, especially when plagiarism is taken into account. However, a joint decision has been made to keep this thread open, as initially agreed, before it became an issue, and then it will be closed, unless the OP requests it to be locked earlier.

Due to feedback and the work that this thread has created, we have been looking at the entire issue of competitions and no-spec work and will be issuing revised guidelines shortly.

Just for now, please let's keep the thread on topic and let others enjoy it or contribute until it comes to its end.

Thanks.

2Sticky
Jun 27, 2007, 03:30 PM
My Entries....

http://img297.imageshack.us/img297/6246/alllogoskl9.jpg

http://img297.imageshack.us/img297/43/corefb9.jpg

Mike Teezie
Jun 27, 2007, 03:51 PM
This thread is getting ridiculous. Too many logos floating around, many of which are just bah and a few of which are good (but why are designers hanging around and creating draft after draft for just an iPod?). I'm going to have to echo several earlier posts and say that, oh 2-3 people are selling themselves short.

I agree with this I suppose. In hindsight, it was a bit silly of me to post the original red logo, I should have posted the black and white one. AndyClarke and BV - I wonder if it would be possible to retract that color one for my latest one? I can clean my original post up myself, but the red logo would have to be deleted form the Flickr group.

....snip.....And the rest are copying logos or styles from Apple, other companies, and OTHER ENTRIES. I love how someone sticks a leaf somewhere and a flood of entries with leaves comes. Whatever.

I really think the OP, AndyClarke needs to close this competition and pick a logo already. Posting them to Flickr (without comments) isn't contributing to anything. People are still designing and drafting. At least narrow it down to 5 (or better yet 3) logos for people to comment about - preferably in a new cleaner thread......snip.....

I agree with this, but maybe a few more than 5?

dogbone
Jun 27, 2007, 10:41 PM
jng, spot on comments. As an example of why this is working out so badly is that due to no feedback whatsoever it is not possible to refine a design.

For example I tried to get as far away from the concept of an apple core as I could, I imagined core as in a reactor and therefore went for a simple stylised graphic core with a bar and two on either side. Also I went for a font that was quirky but fit my idea.

It was only a rough rough concept, I was hoping for a response like, nah, that doesn't do it for me at all in any way, or I like your idea but not how it came out. I mean without any feedback I'm not going to try to refine it if it's completely wrong to the OP. It's nuts.

Basically the intention of the OP is good, but the execution is bad.

edit: 2Sticky, best so far.

Rollershapple
Jun 27, 2007, 11:28 PM
Well I thought I'd take a stab at it. http://i96.photobucket.com/albums/l196/rollershoer4life/CoredeliaTecnologies.jpg

Mike Teezie
Jun 27, 2007, 11:38 PM
dogbone - please don't think I'm getting snotty here - I genuinely love to talk about design and branding. Your points are all very valid, and I'm not knocking them, I just respectfully disagree.

jng, spot on comments. As an example of why this is working out so badly is that due to no feedback whatsoever it is not possible to refine a design.

For example I tried to get as far away from the concept of an apple core as I could, I imagined core as in a reactor and therefore went for a simple stylised graphic core with a bar and two on either side. Also I went for a font that was quirky but fit my idea.

I understand striving to be different, but does that support the idea behind the company? You have an Apple, Inc. dedicated company, called Core (or Coredelia). To me, abandoning the obvious link between apples and apple cores is a bit dangerous. The connection is so obvious, to abandon it becomes more about designer ego than creating a memorable impression with the viewer.

I'm obviously not saying my design creates any kind of impression. I just went for something very simple and that degrades gracefully. It had to be easy to recreate on apparel (screen printed or embroidered), hold up over crappy faxes, etc etc.

It was only a rough rough concept, I was hoping for a response like, nah, that doesn't do it for me at all in any way, or I like your idea but not how it came out. I mean without any feedback I'm not going to try to refine it if it's completely wrong to the OP. It's nuts.

Basically the intention of the OP is good, but the execution is bad.

edit: 2Sticky, best so far.

Maybe I was off, but it seemed to me that kind of the OP would choose his favorite, then refinement could be made.

Maybe I'm too naive or whatever, but I thought everybody would have fun with this, and not get too worried about winning. I threw my hat in the ring because it would be fun to design for a contest, something I've never done.

:)

dogbone
Jun 27, 2007, 11:51 PM
@Mike Teezie

I think you've missed my point, when I present logo ideas, I always wait for some kind, *any* kind of a clue before I can proceed. The client is always right, even if they're wrong.

Mike Teezie
Jun 28, 2007, 12:00 AM
@Mike Teezie

I think you've missed my point, when I present logo ideas, I always wait for some kind, *any* kind of a clue before I can proceed. The client is always right, even if they're wrong.

Generally, sure. But this is a bit different than the process that we are all used to, no?

I hear you though, it's tough working it all out without a platform to jump off of.

majick
Jun 28, 2007, 08:40 AM
My 0,01c, hope you like it. :)

http://i21.photobucket.com/albums/b261/octamajick/core_logo1.jpg

jng
Jun 28, 2007, 10:24 AM
majick I don't think one is supposed to use Apple, Inc.'s actual logo. :)


Maybe I was off, but it seemed to me that kind of the OP would choose his favorite, then refinement could be made.

Maybe I'm too naive or whatever, but I thought everybody would have fun with this, and not get too worried about winning. I threw my hat in the ring because it would be fun to design for a contest, something I've never done.

:)

It would be fun except the OP disappeared. And there are the issues of people selling themselves short. Yay, if one of them wins, but seriously their work is worth more than an iPod.

[edit]
However, a joint decision has been made to keep this thread open, as initially agreed, before it became an issue, and then it will be closed, unless the OP requests it to be locked earlier.

Due to feedback and the work that this thread has created, we have been looking at the entire issue of competitions and no-spec work and will be issuing revised guidelines shortly.

Just for now, please let's keep the thread on topic and let others enjoy it or contribute until it comes to its end.

Thanks.

Sorry, just read that post more closely. Perhaps an effort should be made to contact the OP directly to at least narrow down the competition (select x entries for round 2) or to close the competition (by deciding which one wins).

iMeowbot
Jun 28, 2007, 10:41 AM
It would be fun except the OP disappeared.
He was logged in only yesterday.
Perhaps an effort should be made to contact the OP directly to at least narrow down the competition (select x entries for round 2) or to close the competition (by deciding which one wins).
AndyClarke has since made some clarifications in the thread's first post. A date, this coming Sunday, is set in there.

Coheebuzz
Jun 28, 2007, 11:28 AM
Kind of late to the game but my iPod's battery is dead so i though i might give it a try! Here are some quick mocks, I tried to keep it a bit abstract rather than relate it to an apple's core. Criticism and suggestions are welcome.

http://farm2.static.flickr.com/1061/649350095_7c8eef63e6_o.jpg

hsotnicaM
Jun 28, 2007, 11:53 AM
Love the top left...and it's something different than everyone else is submitting...finally.

The bottom right, however, looks like a chemical company logo.

AndyClarke
Jun 28, 2007, 12:08 PM
Hi all.

I have been amazed at the amount of entries. As you know I have been uploading them to Flickr (http://www.flickr.com/photos/andrewclarke/sets/72157600497264321/). I have also been making notes on all the entries and showing them to my business partners. I will upload our feedback on every single entry over the next 24HRS.

On Sunday I will select our a final five logos. How I pick the winner is still undecided. But I would like to somehow involve the Macrumors regulars to help select the final five, this may not be possible but I will look into a way of doing so. I will close the thread at midnight on Sunday.

In the meantime please feel free to view them on Flickr (http://www.flickr.com/photos/andrewclarke/sets/72157600497264321/) and post any comments or send me a message.

Thanks again,

Andrew

imac/cheese
Jun 28, 2007, 01:08 PM
Here is something a little retro I threw together on paint. I am not a graphic designer of any type (as is probably evident) but I thought the idea of this was pretty neat. :)

dogbone
Jun 28, 2007, 01:55 PM
.

haiggy
Jun 28, 2007, 03:11 PM
Kind of late to the game but my iPod's battery is dead so i though i might give it a try! Here are some quick mocks, I tried to keep it a bit abstract rather than relate it to an apple's core. Criticism and suggestions are welcome.

http://farm2.static.flickr.com/1061/649350095_7c8eef63e6_o.jpg

Love the top left...and it's something different than everyone else is submitting...finally.

The bottom right, however, looks like a chemical company logo.

It's a copy of the gamecube logo.... that's the immediate thing that came to mind for me. Doesn't qualify I'd say.

sarge
Jun 28, 2007, 05:48 PM
Question for ehurtley:

Does that site you mentioned apply to IP rights here in the states, or is there a separate US body do you know? Would UK copyrights apply here? The Apple computer vs Apple records comes to mind...

Thanks

Coheebuzz
Jun 28, 2007, 06:18 PM
It's a copy of the gamecube logo.... that's the immediate thing that came to mind for me. Doesn't qualify I'd say.

Now that you mention it, you are right... they share the same concept. However 'copy' is a dangerous word so be careful where you use it.
What do you imply, that i copied and pasted the gamecube's logo from Nintendos website? :rolleyes:. 'Similar' and 'identical' are two vastly different things. But we are opening a big subject here which is not for this thread.

Anyway thank you for your comment, i might do a few more if i find the time.

jng
Jun 28, 2007, 08:16 PM
He was logged in only yesterday.

AndyClarke has since made some clarifications in the thread's first post. A date, this coming Sunday, is set in there.

Well I didn't check if he logged onto MR. Just noticed no feedback on this thread. Didn't see the Sunday thing, sorry.

I will upload our feedback on every single entry over the next 24HRS.

Wow every logo? Rather daunting. But kudos to you for doing it.

haiggy I like the concept (however very Gamecube-like). Question, why is a chunk out of the bottom 2 missing from the cube?

Luis
Jun 28, 2007, 08:43 PM
Now that you mention it, you are right... they share the same concept. However 'copy' is a dangerous word so be careful where you use it.
What do you imply, that i copied and pasted the gamecube's logo from Nintendos website? :rolleyes:. 'Similar' and 'identical' are two vastly different things. But we are opening a big subject here which is not for this thread.

Anyway thank you for your comment, i might do a few more if i find the time.

I don't think it is that similar actually. I have a Gamecube (meaning that I see the logo everyday) and the logo didn't remind me of it.

dogbone
Jun 28, 2007, 09:46 PM
Question, why is a chunk out of the bottom 2 missing from the cube?

The top edge of the 'chunk' defines one edge of the cube, otherwise it would just be a hexagonal cell.

JasonElise1983
Jun 28, 2007, 10:23 PM
going out of town...my last shot. guess i'll find out who wins on Tuesday. Been fun everyone...there are some great one's on here. :D

-JE

jng
Jun 28, 2007, 10:35 PM
The top edge of the 'chunk' defines one edge of the cube, otherwise it would just be a hexagonal cell.

Looks more like a hexagonal cell to me than a cube actually on 2nd thought. I thought cube only because the ones above were cubes. It'd be interesting to to see what a focus group not exposed to the whole set would think.

Coheebuzz
Jun 29, 2007, 09:03 AM
Here are some more and am off to the beach!. Too hot right now to comment. :D.

http://farm2.static.flickr.com/1340/661182830_61fbb7affe_o.jpg

dogbone
Jun 29, 2007, 09:13 AM
@JasonElise

Looks like a racing slug. :p sorry I couldn't help myself.

grimmace
Jun 29, 2007, 11:04 AM
My take.http://www.art-york.com/core.jpg

andr3s
Jun 29, 2007, 01:23 PM
My entries with some color schemes, i hope you think it will work:

tobefirst
Jun 29, 2007, 01:39 PM
I will upload our feedback on every single entry over the next 24HRS.

How's the feedback coming? It's been 24 hours, and I don't see any. I'm anxious to see which ones you liked the best.

macmino
Jun 29, 2007, 01:58 PM
for the second one I didn't find the time to vectorize yet. if you are interested I can do it some time later.

good luck for you business.

Ride9650
Jun 29, 2007, 02:46 PM
just wanted to submit an idea, hope its not too late. havent really had a chance to really try, this is just something I threw together.

maxrobertson
Jun 30, 2007, 03:51 PM
Here's my submission. Click the preview for a better view.

J2H
Jun 30, 2007, 08:16 PM
Just wanted to post an updated version of my logo, a more professional one. Hope it's not too late.

http://i187.photobucket.com/albums/x139/jasperhartong/core-new.jpg

The 'O' has been rendered in SolidWorks this time, making it more realistic, and the color on the inside is darker (more green). The focus is more on "core" than on Apple this time. Hope you like it!

Blue Velvet
Jun 30, 2007, 08:20 PM
Just a reminder:

This thread and competition will be closed in less than 24 hours.
12 midnight BST, 7pm EDT

Thanks.

atad6
Jul 1, 2007, 02:48 AM
Here is my entry. I was trying to go for a clean, simple, bold logo that combined the imagery of "core" with a hinted apple motif. I think the logo communicates the store's name without being too literal or abstract.

http://i59.photobucket.com/albums/g292/atad6/coredeliafinal2.jpg

Condensed
http://i59.photobucket.com/albums/g292/atad6/coredeliafinalsmall2.jpg

Enhanced
http://i59.photobucket.com/albums/g292/atad6/coredlia3.jpg

[Updated] Silver

http://i59.photobucket.com/albums/g292/atad6/cordeliasilver.jpg

Hopefully that isn't too big. I didn't know what format the logo needed to be entered in so I attached both the full logo concept as well as a smaller version.

Of course the colors can be changed, the colors used here were just an idea. I kept the design simple, without extra added effects, to get across what I'm trying to communicate. At it's most basic level a logo should be easily identifiable, which is why in this variation I chose to leave out unnecessary effects. Like I said, all this can be changed later, when choosing a logo it's usually best to have a solid image or recognizable symbol that is identifiable by it's form and meaning rather than by extra effects. I added the enhanced version just to show what could be done with the concept.

Let me know if you have any questions,

Thanks!

-kritter-
Jul 1, 2007, 04:46 AM
ehh gave it a shot... the thumbnail doesn't do the color justice

dogbone
Jul 1, 2007, 07:38 AM
OK one more concept, obviously needs some tweaking. I'd prefer futura bold but I can't afford to purchase on spec.

EvryDayImShufln
Jul 1, 2007, 07:47 AM
http://aycu12.webshots.com/image/19651/2001149600326788041_rs.jpg (http://allyoucanupload.webshots.com/v/2001149600326788041)

Here is my last attempt on the deadline day (today is the deadline right?)

Blue Velvet
Jul 1, 2007, 07:49 AM
Here is my last attempt on the deadline day (today is the deadline right?)

Yep, about 10 hours or so to go, and then we can put this to bed.

dogbone
Jul 1, 2007, 08:03 AM
but not before a final pimped version. :)

Mac_Freak
Jul 1, 2007, 10:35 AM
My idea behind this logo is to use a dot matrix display for a logotype. :)

2Sticky
Jul 1, 2007, 10:54 AM
A few variations of a design...

-kritter-
Jul 1, 2007, 10:57 AM
improvement upon my last one...

kimderek
Jul 1, 2007, 12:47 PM
http://www.geocities.com/entity099/coredeliasubmission.jpg

I'm not sure if these are good enough but we'll see! Good luck to all the applicants!

one3
Jul 1, 2007, 03:05 PM
http://aycu12.webshots.com/image/19651/2001149600326788041_rs.jpg (http://allyoucanupload.webshots.com/v/2001149600326788041)

Here is my last attempt on the deadline day (today is the deadline right?)

OK - I'm not sure how to respond to your entry, other than to say it's a BLATANT rip-off of my entry from page 5 of this thread.

http://forums.macrumors.com/showthread.php?t=317826&page=5

See post #112

Not to be too harsh - but really - that's just shameful! Normally I'm a softie - but this one really rubbed me the wrong way.

EDIT: Just to make this point even more .... here they are side by side. Even the colors are virtually the same:
http://one3.ca/files/corecopy.jpg

kimderek
Jul 1, 2007, 03:19 PM
honestly most of the entries are really similar. making the 'o' into an apple isn't really that original, but yeah i agree with you it's a rip-off.

one3
Jul 1, 2007, 03:21 PM
honestly most of the entries are really similar. making the 'o' into an apple isn't really that original, but yeah i agree with you it's a rip-off.

Yes for sure some are similar - and that's quite normal. But this one in particular is not 'similar' but a rip-off ... notice even the way the leaf was done. SAME as mine.

bluetooth
Jul 1, 2007, 03:21 PM
It's kind of too bad that this could not have been a blind contest, where the participants could send in their logos without seeing anybody elses.

It is quite evident that people have (perhaps without realizing) taken concepts of some of the earlier logos and asapted them to come up with their own design.

I am not knocking these later designs, I know it can become difficult to come up with something original when there are already 50+ entries.

I am just curious how Andy will award the winner if it is a design that has built upon someone elses original concept.

kimderek
Jul 1, 2007, 03:23 PM
lol yeah.. it's a shame that it's like that.. but yeah its definitely a rip off.. the side-by-side comparison is a no-brainer. honestly though, i think the winning logo would be one that isn't like the others.. if the winning logo is similar to other ones, then it definitely isn't deserving of winning in the first place. let the best logo win!

jczubach
Jul 1, 2007, 03:38 PM
re:Just wanted to say "Thank You" to those who posted some nice comments about my designs above...."

i am not a 'toady' local boosterist by any means. you have simply nailed this. i've been in the design field forever and it seems you have addressed all of the criteria and then some. just don't sell yourself short. i have only one caveat for you and all others in this thread... the nike swoosh. paid student something like thirty8$$$. went to court, and then-aspiring student ended up with enough money to buy a buddhist's lifetime's worth of 3rdworld overhyped sneakers. i'd say 'good luck', but judging by your submission, that's the least of your concerns. hope to bump into you at the railway club sometime. vic.

one3
Jul 1, 2007, 03:39 PM
lol yeah.. it's a shame that it's like that.. but yeah its definitely a rip off.. the side-by-side comparison is a no-brainer. honestly though, i think the winning logo would be one that isn't like the others.. if the winning logo is similar to other ones, then it definitely isn't deserving of winning in the first place. let the best logo win!

Good point. My complaint is not about 'the contest' and winning it. It's more of a question about basic scruples and decency. Every designer I know, including myself, puts in their best efforts and heart into the projects they work on. I think it's more of a personal affront when the work that is produced is then ripped-off. In this case it's so blatant as it's actually ripped off in the same thread as the original was posted! Anyways I just needed to rant about his a bit. Thanks for giving me the time to do so. :)

Blue Velvet
Jul 1, 2007, 03:43 PM
I know it's an issue but can we please just put it to one side for the last couple of hours of this thread's life? Otherwise, I'll close it early and I don't want to do that because of all the work that has been put in.

one3
Jul 1, 2007, 03:46 PM
re:Just wanted to say "Thank You" to those who posted some nice comments about my designs above...."

i am not a 'toady' local boosterist by any means. you have simply nailed this. i've been in the design field forever and it seems you have addressed all of the criteria and then some. just don't sell yourself short. i have only one caveat for you and all others in this thread... the nike swoosh. paid student something like thirty8$$$. went to court, and then-aspiring student ended up with enough money to buy a buddhist's lifetime's worth of 3rdworld overhyped sneakers. i'd say 'good luck', but judging by your submission, that's the least of your concerns. hope to bump into you at the railway club sometime. vic.

Thanks for the kind words.

I enjoyed reading this thread.
I enjoyed posting my entries in this thread.
I enjoyed reading the nice words people had about my design in this tread.
I enjoyed having some good discussion about design in this thread.

I'll try not too take the 'rip-off' of my design too hard and enjoy the conclusion of this contest. Good luck to everybody. There have been some really great submissions.

atad6
Jul 1, 2007, 04:12 PM
Here's my version using the store's black, white and silver theme.

http://i59.photobucket.com/albums/g292/atad6/cordeliasilver.jpg

Done

AndyClarke
Jul 1, 2007, 04:23 PM
Thanks for the kind words.

I enjoyed reading this thread.
I enjoyed posting my entries in this thread.
I enjoyed reading the nice words people had about my design in this tread.
I enjoyed having some good discussion about design in this thread.

I'll try not too take the 'rip-off' of my design too hard and enjoy the conclusion of this contest. Good luck to everybody. There have been some really great submissions.

Here is the link to the shortlist. This is still being finalised but two have been entered in the link. I will give it till the auction has closed so that everyone has had a chance to get there entries in and then the shortlist will be completed tomorrow. A winner will then be picked from this list. All feedback I have for all the logo's will also be added to Flickr. Feel free to PM or mail me from Flickr for any feedback or if you need any help.

The link:

http://www.flickr.com/photos/andrewclarke/sets/72157600589445511/

Thanks to all and good luck.

mariahlullaby
Jul 1, 2007, 04:35 PM
Just a few demos.

Mac_Freak
Jul 1, 2007, 05:29 PM
This time something with full name.
BTW I made this font as well as the others by hand ( in illustrator) They resemble some other typeface that I have seen (ex. Emigre Eight, Erostile), so don't go after me with a stick. ;)

2Sticky
Jul 1, 2007, 05:40 PM
Final few variations...

dogbone
Jul 1, 2007, 05:54 PM
.

http://xs117.xs.to/xs117/07271/apple7.gif

Blue Velvet
Jul 1, 2007, 06:02 PM
Thanks to everyone for participating in this competition.
As previously stated by the OP, AndyClarke, the shortlisted entries will be hosted here. (http://www.flickr.com/photos/andrewclarke/sets/72157600589445511/)

Andy also goes on to say:

The shortlist will be completed tomorrow. A winner will then be picked from this list. All feedback I have for all the logos will also be added to Flickr. Feel free to PM or mail me from Flickr for any feedback or if you need any help.



•••



Personally and just speaking as BV, my views on this competition have changed throughout its duration, and to complicate matters, when the thread was created, the views I put forth at the time were before I was invited to become a moderator here at MacRumors. So, bearing that in mind, please forgive any later inconsistency on my part, as my main aim then became one of bringing things to a fair and agreed conclusion for all.

Saying all of that, I do wish all of those who entered and put in some good work, all the best of luck.



•••



Now... we here as MR staff have been following this thread with interest, particularly as there were a number of legitimate complaints associated with it, especially in the context of no-spec work. And I'm aware that many regular and valued contributors to the Design and Graphics forum were extremely annoyed about the terms and conditions that were placed upon its entrants.

This thread became slightly derailed at some point with this topic, and because the thread had been given a 'blessing', more by inaction than by decision from the start, we felt it was best to let things come to an agreed end.

However... after some discussion, we've decided to make this competition the last of its kind here at MacRumors and we now have a new set of forum rules which I'll come to in a minute.



•••



This is a summary of our thinking that has lead us to this point:

• This kind of competition gets dozens of people to work for free. One person might get 'paid,' but that pay is extremely poor (well below industry standards).

• There is also the issue of under-valuing the work of a profession — a serious problem in any industry with a strong freelance workforce. Teaching both the consumer and the professional the value of their work, the concept of being a true professional, and the difference between professional work and amateur work is a continuous problem in any freelance industry.

• The age of the participants. Many could be minors and therefore can not legally enter into a contract. They are not of legal age to consent to the terms of the contest.

• And lastly: the bottom line for us, as moderators, is that it is still a problem since any similar threads would require an undue amount of moderator attention to keep them from devolving into arguments as we've seen with this particular episode.



•••



So, without adding much more to this post, these are the new rules on competitions and other forms of advertising.


Advertising/soliciting. Using the forums for advertising or for commercial business deals and offers. See the MacRumors About page if you want to buy advertising at the site. Threads started for the purpose of advertising products, services, or businesses, building traffic at other websites, soliciting donations or contest entries, offering jobs, etc. will be deleted. Memberships created solely for such purposes will be banned.

Job listings: We will now treat offers of work like other want-to-buy requests. That means they should be in the Marketplace forum and not be from commercial businesses.



•••



A thread discussing these new rules is here in the Site and Feedback Forum (http://forums.macrumors.com/showthread.php?t=323497) where the details and conditions of it can be addressed in greater detail and questions can be answered.

Thanks for reading thus far, and I hope that all of those who have followed this thread and the overall issue can appreciate the stance we are now taking.

Thanks...

BV

Blue Velvet
Jul 10, 2007, 02:23 AM
I have been informed that we have a winner: one3 with this winning entry. Many congratulations and I hope you enjoy your new iPod. Thanks for everyone who entered; there was some fine work on display here.

I'll leave this thread open for 12-15 hours for further comment from those who want to feed back, but please note that the competition is now closed.




http://one3.ca/files/core.jpg

wongulous
Jul 10, 2007, 09:40 AM
I must say that this was a fascinating experiment to revisit, and Blue Velvet, I am very glad that there are some respectful rules now in place to curb some of the negative potential of this arrangement.

Nonetheless, there were some really great and really funny additions here, and everyone tried so hard... congratulations to the winner and enjoy your iPod! :)

xUKHCx
Jul 10, 2007, 09:47 AM
Very nice looking logo, congrats one3

hsotnicaM
Jul 10, 2007, 09:48 AM
I wished now I submitted my orange core logo. :D

Stampyhead
Jul 10, 2007, 01:59 PM
Congratulations to one3. Although there were plenty of great entries, I think he deserved the prize.
Given what BlueVelvet said, I think the mods were justified in disallowing contests or requests for work of this sort. One suggestion I would like to humbly put forth, however, is, rather than banning any sort of request for workers, to add a "Looking to Hire" subforum like they have over at Sitepoint (http://www.sitepoint.com/marketplace/viewcategory.php?categoryid=19).
I think this could be a boon to all of the talented freelancers we have here, as well as providing an additional revenue stream to the site (job listings on Sitepoint are paid). Again, just a suggestion...

tobefirst
Jul 10, 2007, 02:16 PM
The right entry won. Congrats to one3. Enjoy your new toy.

bluetooth
Jul 10, 2007, 02:34 PM
Congratulations.