PDA

View Full Version : Browse Apple Movie Trailers Easier




MacRumors
Jul 16, 2007, 11:09 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)


http://images.macrumors.com/article/2007/07/17/trailer_300.png


Trailers.optimalconnection.net (http://trailers.optimalconnection.net/) provides an easy interface to browse movies from Apple's movie trailer site formatted for the iPhone.

Movies are split into Just Added, Exclusive, Most Popular, Genre and Movie Studio categories in an iPhone-friendly interface.

Article Link (http://www.macrumors.com/iphone/2007/07/17/browse-apple-movie-trailers-easier/)



warmingup
Jul 17, 2007, 07:15 AM
....not easy to add as a bookmarked page on the iphone.

Edit:

I must have been tired......Thanks to all that helped...it is obviously the clever web page design that opens the page scrolled down a tad & gives it that "full screen" feel that threw me


Warmingup

fixyourthinking
Jul 17, 2007, 07:45 AM
Does anyone find the irony in the iPhone being marketed as "not the mobile version of the internet" and yet it looks like the net is literally transforming to be more iPhone friendly. While many WAP sites existed already ... definitely no one created cool custom apps for any specific phone before.

mpw
Jul 17, 2007, 08:03 AM
...it looks like the net is literally transforming to be more iPhone friendly...
'twas the first thing I said when Apple re-did their US website on the launch of the iPhone.

The site is being changed to fit the iPhone the links on the trailer page are space further apart to allow for fingering on a touch screen, the same from the buttons across the top of the home screen.

I think it's kinda sad that iPhone and other iPods all appear before any Man products on the Store page.

It used to be about the hardware, then the OSX and now it all revolving around iTunes.

duky
Jul 17, 2007, 08:47 AM
I think it's kinda sad that iPhone and other iPods all appear before any Man products on the Store page.

Let me get this straight, you're sad because you have to scroll a bit more. Come on guy, they probably just did that because most people who come to the website are probably looking to buy an iPod or the like (ie. the cheaper stuff) and the Mac Pros and the like are down at the bottom because less people come to the site to buy that stuff. I don't know if you should read too much into that. Companies expand, it happens..

megfilmworks
Jul 17, 2007, 09:08 AM
It used to be about the hardware, then the OSX and now it all revolving around iTunes.
I thought it was always about the software.

mpw
Jul 17, 2007, 09:09 AM
Let me get this straight, you're sad because you have to scroll a bit more.... ...Companies expand, it happens..
I know it happens, I just think it's a shame that Apple aren't concentrating their efforts on what was their core business and raison de tete.

They started as a computer hardware company and that's what I want to buy from them: fully functioning computers.

Instead they're selling very good MP3 players and the iPhone, and instead of offering the best product they can, which is how they seemed to operate in the past, they consciously offer crippled products or products designed to be used in a limited way to benefit Apple rather than the consumer.

A little scrolling I can handle.

mpw
Jul 17, 2007, 09:17 AM
I thought it was always about the software.
My understanding is they started wanting to make kick-ass hardware, and Jobs has said Apple is a hardware company (while MS does software for others hardware). The OS and other software happened along so that people could make use of the best hardware, then the software began to take the centre stage as the hardware became more generic.

Now the hardware is generic, although often better designed than most rivals.

So what does Apple do, concentrate on innovation or even just evolve the hard/software into the best possible? No. They seem to be concentrating on money-spinning peripherals, and in such a way as to screw as much cash from the consumer as they can locking people in the the consumables such as the usage revenues. Just like buying a cheap inkjet printer for less the the price of filling it with ink refills.

boss1
Jul 17, 2007, 10:29 AM
...I think it's kinda sad that iPhone and other iPods all appear before any Man products on the Store page....

Because real men don't use phones. Real men just yell really loud to call people. :p

It used to be about the hardware, then the OSX and now it all revolving around iTunes.

It seems a lot of people share this opinion. I thought about it and I agree that there was (obviously) always a market for consumers who purchase a desktop full fledged with an OS.

Now there is a trend though. Where there are huge markets for persons who consume specific things (such as video, music, cellphones, gps navagation, gaming devices,) <----digital lifestyle stuff. Apple is trying to find ways to enter and dominate those markets. There's absolutely nothing wrong with that.

Look at MTV. and other networks. Consumers are slowly replacing their viewing needs with YouTube and those large networks are very hurt right now because they didn't do what Apple is trying to do. They slept and now they're paying the price.

boss1
Jul 17, 2007, 10:38 AM
Now the hardware is generic, although often better designed than most rivals.

I don't see how something could be generic and better than rivals at the same time. Actually I can, because we know the hardware is designed better in most cases. However it's being marketed by Apple as somewhat how you put it, although i wouldn't use the word generic.

They're reaching for a larger market, that's all. Your average person that doesn't go to the store thinking "I need good hardware". They're reaching for the average person that goes to the store thinking "I need a computer that works"

And by doing that they're eliminating the perception that Apple is competing with everyone else based on how good the hardware is. Apple knows it's focus and advantage is that it has an OS that's better than Vista. That's what they need to market or else other companies will eventually make a better tower case with pretty led lights and wooooh consumers away from Apple.

mainstreetmark
Jul 17, 2007, 10:48 AM
....not easy to add as a bookmarked page on the iphone.

Yep - you have to use your finger to hit the "+" button. ??

dongmin
Jul 17, 2007, 10:57 AM
To say Apple was just about this or that is missing some key ingredients. I'd say Apple has traditionally had five core assets:

1. Software
2. Integrated services
3. Industrial design
4. Branding/marketing
5. Specialized hardware

With the Intel switch, Apple's out of the "Specialized hardware" business but I'd say the other four assets are still alive and strong.

Okeo
Jul 17, 2007, 11:07 AM
I know it happens, I just think it's a shame that Apple aren't concentrating their efforts on what was their core business and raison de tete.

Raison de tete? Really? That's good. :D

Krevnik
Jul 17, 2007, 11:23 AM
....not easy to add as a bookmarked page on the iphone.

Not easy? You just need to scroll up to get to the menubar again.

nanonaren
Jul 17, 2007, 11:31 AM
'twas the first thing I said when Apple re-did their US website on the launch of the iPhone.

The site is being changed to fit the iPhone the links on the trailer page are space further apart to allow for fingering on a touch screen, the same from the buttons across the top of the home screen.

I think it's kinda sad that iPhone and other iPods all appear before any Man products on the Store page.

It used to be about the hardware, then the OSX and now it all revolving around iTunes.

Didn't you find it awsome when WWDC's were about Xcode and OSX; where Mathematica would come show off their stuff? The last two WWDC's and MacWorld's have been kinda boring.... but I am hoping its only because of their transition. I want to see more of the great software integration and computer design that i like Apple for....

Krevnik
Jul 17, 2007, 11:39 AM
I know it happens, I just think it's a shame that Apple aren't concentrating their efforts on what was their core business and raison de tete.

They started as a computer hardware company and that's what I want to buy from them: fully functioning computers.

Instead they're selling very good MP3 players and the iPhone, and instead of offering the best product they can, which is how they seemed to operate in the past, they consciously offer crippled products or products designed to be used in a limited way to benefit Apple rather than the consumer.

A little scrolling I can handle.

OS X has matured, and while there are still improvements to be made, things to add, etc... Apple doesn't (and shouldn't) produce all things in OS X. A healthy 3rd-party ecosystem is vital to a platform's survival, and I am a little glad Apple has slowed down the rate they cannibalize that ecosystem.

The hardware is mature from the standpoint that Apple isn't playing catchup, they are keeping up with everyone else. Apple still manages to get parts from Intel first in some areas, allowing them to be quite competitive against other OEMs on the hardware front... but the entire hardware business has effectively slowed down in the pace of development, it isn't just Apple.

In the next few years, software will be more important than hardware when it comes to making things cutting edge. Smarter OSes and apps that take advantage of these dual, quad, and octo-core setups efficiently. At the same time, industrial design will become more important as things move forward, but it shouldn't be endless redesigns for the sake of a redesign, it should provide purpose.

If I were Apple, and had this OS which could power an entire line of devices, from mobile to desktop, I would leverage it for just that. OS X is benefitting from some of the Apple TV development work, and the iPhone and desktop OS will benefit each other over time. It isn't always a straight decision one-or-the-other when it comes to software. Sometimes, if you do it right, you can have your cake /and/ eat it too.

miramesa
Jul 17, 2007, 12:41 PM
you know they changed the name from Apple Computers to Apple inc. right

mpw
Jul 17, 2007, 12:48 PM
...Apple is trying to find ways to enter and dominate those markets...
Absolutely, I still think it's shame.

I don't see how something could be generic and better than rivals at the same time...
The parts are the same as found in many other laptops, as I understand it anyway, the biggest difference now is the pretty case.

Sony and Asus make hardware that *could* run OS and would be more tempting to me than Apple's hardware, but Apple control where I can use OSX.

It used to be that you'd buy the hardware for the hardware, now many people buy the hardware for the software.

If I'm in the market for Nokia hardware I choose my telco, with an iPhone choice is removed. Why? So Apple can make more money, there's no other reason and I don't like that practice.

Dave Marsh
Jul 17, 2007, 01:14 PM
In testing the app, I found after selecting a category, I couldn't go back. The "Types" back button didn't work.

Yankees 4 Life
Jul 17, 2007, 02:11 PM
hey is anyone having problems indexing this on their iPhone?? its annoying cuz some buttons refuse to accept my response..