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View Full Version : UK/US G5 Ads are Different


MacMaelstrom
Aug 7, 2003, 09:29 AM
While AppleStoring I somehow managed to find myself on the UK site.
I noticed the G5 ad on the UK site says

The worlds fastest personal computer ever*.

At the bottom it says

*Based on SPEC CPU 2000 benchmark results.

The annotation is ONLY on the UK ad. The US ad doesn't have it.
What's up with that?

:confused:

Mr. Anderson
Aug 7, 2003, 09:50 AM
I don't think it means all that much - its different in a few other country's stores as well..

D

illumin8
Aug 7, 2003, 11:48 PM
Originally posted by MacMaelstrom
*Based on SPEC CPU 2000 benchmark results.

The annotation is ONLY on the UK ad. The US ad doesn't have it.
What's up with that?

:confused:
I think it probably has to do with "truth in advertising" laws that vary from country to country... After all, in the US corporations can advertise almost any wild claim and they usually don't have to back it up. In the EU it's a little different I guess.

applemacdude
Aug 8, 2003, 11:41 PM
So what?:rolleyes: Soes it really matter? As long as it kicks intel's ass i dont care

patrick0brien
Aug 8, 2003, 11:59 PM
Originally posted by illumin8
After all, in the US corporations can advertise almost any wild claim and they usually don't have to back it up.

-illumin8

Actually U.S. marketing does have to be backed up - just as much as in Europe. The difference here is that I think Apple learned a lesson in the U.S. campaign. It's a lot easier to defend oneself in one's home market.

BTW- the law is the Misrepresentation law. Note it's "The World's Fastest Computer" - not the "Worlds Fastest Microprocessor." PC pundits aren't attorneys :D

shadowfax
Aug 9, 2003, 12:43 AM
Originally posted by patrick0brien
-illumin8

Actually U.S. marketing does have to be backed up - just as much as in Europe. The difference here is that I think Apple learned a lesson in the U.S. campaign. It's a lot easier to defend oneself in one's home market.
yeah, one would expect an american company to have a clearer idea of what it can get away with in its own country than of what it can get away with in other ones.

patrick0brien
Aug 9, 2003, 12:48 AM
-Shadowfax

What're you doing up?

And before you ask, I have an excuse: I'm drunk.

shadowfax
Aug 9, 2003, 01:20 AM
Originally posted by patrick0brien
-Shadowfax

What're you doing up?

And before you ask, I have an excuse: I'm drunk. not to wend too far off topic, just letting the port i had not to long ago settle, posting a tad, playing with my sister's new kitten, and getting ready to go to sleep. i just had less than half a cup of port though, so no, i'm not drunk...