Rapid Asin? - New Apple Product?

[shunpike]

This is strange on UK Amazon store i found this (http://www.amazon.co.uk/Apple-Apple01-Rapid-Asin/dp/B000UUSAFM/ref=pd_sbs_ce_1/202-9415016-9557441?ie=UTF8&qid=1188855361&sr=1-1) - say's that it is an Apple product and is first avaliable on the 5th September.
Although the price and name seem a little odd might this just be a live preperation page for an entirely new product?

[bartelby]

Rapid Asin
by Apple

No customer reviews yet. Be the first. More about this product
--------------------------------------------------------------------------------
Price: £30,718.95 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions


Availability: This item is due to be released on September 24, 2007. Please note that release dates are subject to change. Dispatched from and sold by Amazon.co.uk.


Product details

Boxed-product weight: 1.4 Kg
Delivery Restrictions: This item can only be delivered within the UK
Find out more about our Delivery Rates and Returns Policy
Item model number: Apple01
ASIN: B000UUSAFM
Date first available at Amazon.co.uk: 5 Sep 2007

Yeah, price is a bit steep!
And the dates don't match

[sid872]

Woah, have you seen the price though? Maybe it's just a hoax.

[dalvin200]

no doubt someone will add a review to say it's a fantastic product :)

at that price, i'll have 2 RAPID ASINs ;)

[shunpike]

Yeah, price is a bit steep!
And the dates don't match

no the dates make sense - released on 24th but avaliable to order on 5th - read announced on the 5th (pre-orders) avalibale on the 24th.

[notsofatjames]

how on earth would someone manage to post a fake on amazon. Should i pre-order it and see what i get??

[bartelby]

no the dates make sense - released on 24th but avaliable to order on 5th - read announced on the 5th (pre-orders) avalibale on the 24th.

Yeah, that could work...

[dalvin200]

how on earth would someone manage to post a fake on amazon. Should i pre-order it and see what i get??

go on then :D

[displaced]

Certainly a place-holder for something to be announced tomorrow.

ASIN codes are Amazon's internal-use item codes, similar to ISBN or UPC codes. Looks like the name 'Rapid Asin' is some artefact of Amazon's system for putting pending items into their catalogue.

Good find! :)

edit:

There's also this:
http://www.amazon.co.uk/Needed-potential-rapid-asin-deployment/dp/B000BAALXK/ref=pd_sbs_ce_6/026-9167752-8079620?ie=UTF8&qid=1188855361&sr=1-1

... priced at £615. Note the technical details placeholder. Possibly consistent with an MP3 player (although the price would suggest otherwise). Maybe iPhone-related?

[psg2000]

the product initially referred to became the new ipod nano.
however there now appears to be several new apple items coming soon:
http://www.amazon.co.uk/Apple-APPLERA9-Rapid-Asin/dp/B0014IM8L6/ref=sr_1_1?ie=UTF8&s=electronics&qid=1204820885&sr=1-1

a new ipod touch?