View Full Version : Steve Jobs tells The Independent "Our strategy is to innova...

Sep 21, 2003, 02:27 AM
Category: News and Press Releases
Link: Steve Jobs tells The Independent "Our strategy is to innovate... Most of our competitors try to copy us." (http://news.independent.co.uk/uk/media/story.jsp?story=445309)

Posted on MacBytes.com (http://www.macbytes.com)

Approved by arn

Sep 21, 2003, 09:35 AM
why does telling the truth sound so good sometimes?

too bad it doesn't apply to politics...

Sep 21, 2003, 10:29 AM
If this means putting innovation ahead of market share, Apple executives are happy with that. They point out that the company has more market share in PCs than BMW does in cars, and BMW is not criticised because Ford outsells it.

"If you went to BMW and asked them why they don't outsell the Ford Taurus, they would say they don't want to make that sort of car," says Mr Jobs. "Apple has 25 million customers around the world, and our goal is to give them the best personal computer that we can, with the best operating system and some of the best applications."

Well said. :)

Sep 21, 2003, 01:09 PM
Well, the car analogy is a bit overdone :rolleyes:, but the point is a sound one. Apple is in a good position right now. Though their market share hasn't increased significantly, they're making money, they're releasing great products, they're innovating, and the industry is noticing. This is much better than the "Apple is dying" position they were in only a few short years ago. As long as they can keep developers on board and happy (which seems to be working right at the moment), all is well.

Daveman Deluxe
Sep 21, 2003, 03:25 PM

People still say Apple is dying even though they're only one of two hardware companies making money right now. :rolleyes:

Sep 21, 2003, 04:17 PM
Originally posted by GaelDesign
Well, the car analogy is a bit overdone :rolleyes:, but the point is a sound one.
But the car analogy is something most people will understand. :)

Sep 21, 2003, 06:20 PM
I agree with Steve that it is quality over quanity. It is the very reason that Apple has earned the respect of its industry. We are luckly that we have a CEO that is so honest!