Stumbled upon this when reading Gizmodo:
http://www.ragusmedia.com/macad1.mov
From the Gizmodo article (http://gizmodo.com/gadgets/clips/concept-imac-commercial-is-old-navy-meets-apple-326076.php):
"Richardson informs us that each of the shots is actually a still rendered in Maya, taking about 8 hours a pop. Then light effects were added in after with Maxwell Render, which could be manipulated in real time on the production system, a quad core Mac Pro."
http://www.ragusmedia.com/macad1.mov
From the Gizmodo article (http://gizmodo.com/gadgets/clips/concept-imac-commercial-is-old-navy-meets-apple-326076.php):
"Richardson informs us that each of the shots is actually a still rendered in Maya, taking about 8 hours a pop. Then light effects were added in after with Maxwell Render, which could be manipulated in real time on the production system, a quad core Mac Pro."
