I see many of you think these ads are a bit lame, but personally I like them. They are short (totally agree with adrianblaine), punchy, light humoured and tell the viewer how laid back and easy life is with a Mac and I think this one actually speaks volumes (no pun intended... well okay maybe
) about the bookshelf of a PC user to that of a Mac user. As a switcher in early 2005, I still have around 25 PC books on my shelf (gathering dust
) as opposed to 7 Mac based books that I got in 2005 when I got the first Mac. Where I think many of us will agree is with Mac it is so intuitive you just really don't need a book to learn the product.
Really don't want to kick Windows, I honestly think it has its place along with Linux etc, but this ad says to the millions of parents who go into a store every year knowing they want a computer, but not much more
, that Mac is a simple platform and easier to learn than Windows.
I may be wrong on this and you may well lay into me, but I am going to say what I believe and not what I think will get me favour here
My experience of real people is that many parents don't actually buy a computer with gaming in the forefront of their mind. They are thinking about a big purchase for many of them and primarily as an investment in their kids. They will also be wanting to use it themselves but the kids are the first in mind in justifying this purchase. They see the computer as giving their kids some sort of an advantage academically, the games then tag on the end of the conversation or via the salesman.
If there is an ad that is now familiar, short (really important) and light, that tells them the Mac is easy, they are going to get the message. The sales mentioned by matthewHUB seem to show that is working, albeit slowly.
What Apple need to tackle now are the people who still only see the cost and say "I can get a PC for 200 quid, why would I pay 700 quid for a Mac?
" I would like to see ads showing Windows running on the Mac, showing how well and easy it works.
That's just what I think.