New UK iPhone ad? "Not So Long Ago"

[Manj27]

Just browsing the apple site - and noticed that there appears to be a new iphone add titled "Not Too Long Ago". Wonder if Apple has started its next wave of advertising for the iPhone?

http://www.apple.com/uk/iphone/

[Persifleur]

This ad has been playing in the cinemas for a while, it's just never been on telly.

[ben5959]

Can someone tell me what a cinemar is? Hahahaha