Macworld San Francisco: "There's Something in the Air" [Archive] - Page 3

Zadillo

Jan 12, 2008, 02:12 AM

So here's what I think what it all means...

Someone mentioned of global wifi or wifi anywhere.. That could be quite probable.. I read somewhere that VERIZON announced that they would be opening their network to any devices that reach the minimun requirements etc

The Verizon announcement doesn't really have anything to do with that; it basically just means that they're finally opening up their network so that you can easily get another device and use it with it; this is something that people on GSM networks like AT&T and T-Mobile have been used to for some time; it's just Verizon catching up with the industry, essentially.

Apple's not going to be doing anything with Verizon's CDMA tech though.

One interesting thing about the WiMax speculation is that it would be a potential conflict with Apple's relationship with AT&T, since Sprint is the main company doing WiMax right now.

An Apple owner who owned an iPhone and a WiMax-enabled Mac laptop, for example, would need to maintain two separate data contracts with two separate companies.

WildPalms

Jan 12, 2008, 02:13 AM

That means nothing.Normal page not found template for Apple.

http://www.apple.com/appletv3.0/dualband

http://www.apple.com/appletv4.0/dualband

I know, just playing along with the poster ;)

iDmitry

Jan 12, 2008, 02:16 AM

does anyone know how long it takes for the video of the keynote to appear online?

Badandy

Jan 12, 2008, 02:19 AM

One interesting thing about the WiMax speculation is that it would be a potential conflict with Apple's relationship with AT&T, since Sprint is the main company doing WiMax right now.

An Apple owner who owned an iPhone and a WiMax-enabled Mac laptop, for example, would need to maintain two separate data contracts with two separate companies.

Which is why it won't happen.

I have been thinking they'd just build in HSDPA 3G in it to work on ATT's 3G networks, but I mean, wouldn't that be redundant once the 3G iPhone comes out?

orky

Jan 12, 2008, 02:20 AM

I have a handful of ideas:

1) more content over the air: iTunes adds ebooks to get back at Amazon for getting into their music market :mad: this would compete with Amazon for all of Amazon's new opportunities (books, music, and movies)

2) big big changes to Cinema Displays: integrated iSight, integrated dual band wireless-N...all of which enables it to become a client like a "media center extender"...access online & local content and access TV through perhaps a built-in TV tuner. perhaps even an iChat client (computing done on a Mac) that enables videochat in the family room or video conferencing in the conference room. Expect deals with online providers for lots of freeeee content.

3) MS is about to push WindowsHomeServer pretty hard and I'm sure Apple has been coming up with a solution. Aggregate all your content on your network into a server, access all of it within the home, and perhaps .mac to access it remotely.

Something in the air? how about every piece of content in the air in your home onto your Cinema Display; and from wherever you are outside the home onto your iPhone

Zadillo

Jan 12, 2008, 02:22 AM

Which is why it won't happen.

I have been thinking they'd just build in HSDPA 3G in it to work on ATT's 3G networks, but I mean, wouldn't that be redundant once the 3G iPhone comes out?

Well, it wouldn't necessarily be redundant; even if Apple were to allow a 3G iPhone to tether, there would be plenty of reasons to offer built in HSDPA/UMTS into a portable Mac, so you didn't have to be dependent on tethering to another device for the connection.

-Zadillo

anti-microsoft

Jan 12, 2008, 02:33 AM

does anyone know how long it takes for the video of the keynote to appear online?

about 1-2 hours after the actual presentation has finished

e28

Jan 12, 2008, 02:34 AM

I think this is fun and all. But in all seriousness, I don't think the tag line has to do with a particular product announcement. I think it's purely an expression of how well Macs are selling and gaining marketshare. Certainly doesn't mean we won't see some great new products, though.

iJawn108

Jan 12, 2008, 02:35 AM

I wonder if the iphone could have a cam built in for video chat....like ichat

we have that service here where i live on Rogers though I have yet to find one person who actually has it. lol

Badandy

Jan 12, 2008, 02:36 AM

Well, it wouldn't necessarily be redundant; even if Apple were to allow a 3G iPhone to tether, there would be plenty of reasons to offer built in HSDPA/UMTS into a portable Mac, so you didn't have to be dependent on tethering to another device for the connection.

-Zadillo

Agreed. However, I do think we can safely discount any WiMax networking because only Sprint has the infrastructure for that so far. If Apple is coming out with an ultra-portable, they know that many of those customers are already iPhone users and would not like a separate data plan with a different cellular carrier. I think it's illogical.

What makes more sense to me then is ATT 3G or an ultraportable tablet that connects automatically to a wireless base station and accessories consisting of CD drive, USB ports, mouse, other stuff whenever it gets near your set up. That would be pretty sweet.

StevieMooey

Jan 12, 2008, 02:37 AM

Greeting from Liverpool, UK!

Hmm... after sleeping on this, I'm leaning towards:

A convergence type development of content delivery, connectivity access, hardware and software. Something VERY new and VERY different emerging from the established product range, possibly centered on a radical transformation of the Notebooks, MB and MBP (and new AirBook, naturally). This is NOT just an upgrade, this is a complete change of approach. A paradigm shift, no less.......... iTotal, iVolution, iHavenoidea.

We will not see Steve just getting on stage going... we got this, this and this... thank you, good night. It will be more... epoch making. Am I expecting too much?

Mooey

x

jonharris200

Jan 12, 2008, 02:37 AM

Teleportation?

uNext

Jan 12, 2008, 02:39 AM

My predicition is the following.

A system that will have the capability to run mac os x leopard 1.5.2
My senses are telling me it will have some sort of display built in and a keyboard
a built in mouse.

The whole @somethign is in the air@ thing going on is that it will have are you ready for this

BUILT IN WIRELESS INTERNET.

****ing awesome **** go apple

mackarone

Jan 12, 2008, 02:41 AM

Inflatable Mac

mac jones

Jan 12, 2008, 02:44 AM

I'll bet ya the new notebook will be called "Airbook".

aswitcher

Jan 12, 2008, 02:46 AM

Apple announces purchase of El Gato.
El Gato / eyeTV integration standard on all mac products, including ipod touch and iphone.

Or...

Video streaming from your mac to your appleTV (already done), iphone or ipod touch.

That would be awesome.

JWest

Jan 12, 2008, 02:48 AM

Teleportation?

Yes.

BigJohno

Jan 12, 2008, 03:00 AM

Woah, different font - that's not Myriad Set like most of their stuff...

Na looks like Helvetica ultra light

DavoMrMac

Jan 12, 2008, 03:12 AM

Well, I thought I should add my views.

I think the tagline is referring to their announcement of iTunes Rentals... so we will be getting everything over the 'air'waves. Downloading on our Macs, iPhones, iPod touches.

Tagged onto this, I think we may get a new iPod classic, with Wi-Fi, so we can download onto our hard drive based iPods at last.

I am still convinced there will be 'one more thing'... and I would like this to be an ultra-portable, but Apple know what we have all been speculating about, and I think they will make us wait longer, until mid-year. When demand is at its highest Apple always seem to deliver. So maybe the 'one more thing' will be something unexpected that would create more sensation and cheers from everyone. I am not sure what, but it'll blow us all away.

ventro

Jan 12, 2008, 03:13 AM

Definitely not any variant of Helvetica. It looks like Myriad Pro Light or an Avenir variant.

Regarding the keynote, you should expect something low-key compared to 2007. When you read the Wired article about the iPhone, you realized how hard it was to create - 150M, countless man-hours, 2+ years on TOP of the time it took to get multi-touch working well... a product introduction on the scale of the iPhone will be something we get to see every 5-10 years.

I expect to see the discontinuation of the mini and the introduction of a new media-centric mac to take its place, with its associated iTunes announcements (HD?) and a new mac laptop (not ultraportable, but thinner and a new industrial design).

MacFly123

Jan 12, 2008, 03:22 AM

Regarding the keynote, you should expect something low-key compared to 2007. When you read the Wired article about the iPhone, you realized how hard it was to create - 150M, countless man-hours, 2+ years on TOP of the time it took to get multi-touch working well... a product introduction on the scale of the iPhone will be something we get to see every 5-10 years.

Apple is awesome but I agree, like Steve said you are fortunate just to introduce one in your career let alone 3 and those kind of products take lots of time and work.

hyddan

Jan 12, 2008, 03:28 AM

Haha I can already see a dozen of puns we can build out of that sentence and any applicable device Apple might be revealing at MW.

Apollo33

Jan 12, 2008, 03:45 AM

I wouldn't be at all surprised if "There's something in the air." doesn't simply refer to the already existent iPhone. I mean, isn't the new firmware and development kit supposed to be out around now?

I highly doubt any WiMAX capabilities. I just haven't really heard of any major WiMAX providers in the US. The most I can find about US-related WiMAX is an article (16 hours old, according to Google) that states Sprint will be rolling out a WiMAX trial in 3 cities. Even if Apple bothered to put WiMAX in the laptop, how would you use something that isn't even in place yet?

Also, I suspect WiMAX will be insanely priced, similar to how cellphone carriers like Verizon do with their current wireless internet plans. We didn't see Apple putting Cingular/AT&T, Verizon, or Sprint stuff in their laptops.

All I'm really expecting is new iPhone firmware and a SDK, since that's what Apple has actually talked about, as well as a very slim MacBook (which may or may not be "ultraportable").

rt_brained

Jan 12, 2008, 03:56 AM

Praying it doesn't mean Phil Collins is the musical guest.

He's so PeeCee.

inkswamp

Jan 12, 2008, 04:10 AM

Since Bill Gates is retiring, Stevie is buying out Microsoft and cutting production for Windows...

No, they'll just do to Windows what they did to Emagic--make it Mac-only. :D

1000masks

Jan 12, 2008, 04:13 AM

3 Days. Man I cant wait any longer. There is "something in the air" and its called misdirection. Dont they do this to us every year? It is great to read all the rumors though. Thats why I love this site.

s8film40

Jan 12, 2008, 04:14 AM

Maybe apple is going to buy the 700mhz spectrum in the FCC auction.

mackarone

Jan 12, 2008, 04:15 AM

The new inflatable Airbook

N10248

Jan 12, 2008, 04:15 AM

You should have erased the usb cables for the full effect.

You have to pay extra for the wireless ones, just like any other mac
besides the cables are needed to stop it drifting away.

back again

Jan 12, 2008, 04:23 AM

Nahh - you've all got it wrong

it's nothing to do with wireless or ultraslim books

it's all about the new iPod-ready Gulfstream Jet

jcosorio

Jan 12, 2008, 04:25 AM

I visited Apple Store Fifth Avenue, New York, just a few days ago, and noticed there was no AirPort Express in store but lots of AirPort Extreme...
My guess is that Apple will update AirPort Express with 802.11n specification.

elgruga

Jan 12, 2008, 04:26 AM

If anything will be updated, its going to be the iPod touch.
AT&T dont have a contract with that, so Apple could sign up with Verizon.

The touch is shockingly under-utilised.

ktb53

Jan 12, 2008, 04:38 AM

Lots of great suggestions here. For my two cents I think that it's probably referring to several things but one of those is (hopefully) wireless syncing so I don't have to plug into a dock unless I want to for charging.

With so many iphone and itouch accessories you hardly need to dock your phone to your computer anymore for charging, you can charge in your iHome, or your car or wherever so to provide wireless sync would be one more improvement.

Looking forward to Tuesday!

aswitcher

Jan 12, 2008, 04:43 AM

WildPalms

Jan 12, 2008, 04:54 AM

Wireless synching - even better if I could get my podcasts without a Mac.

You can...if you jailbreak it.

chedda

Jan 12, 2008, 04:55 AM

Yeah sure me and the rest of the mac community just hanging, waiting , i hope they bring me round in 3 days i couldn't wait without the treatment !

Kuska

Jan 12, 2008, 05:10 AM

Perhaps we are all way off...............

If this was a crossword clue, then ' ai ' would be in the ' air '........:eek:

Hmmmmmm.............

(this is clearly the effect another 3 days wait is having on me ) :p

kiang

Jan 12, 2008, 05:16 AM

Could it be possible OSX 10.6 will be announced? Not with a full preview or anything, but a small mention in the end, so we at least get the name (Lion, Lynx, Bobcat? :p) and maybe a new stunning feature :rolleyes:
After all, Leopard was released 18 months after the first announcement, So If they announce it now, it will be released just under 2 years after 10.5...

aswitcher

Jan 12, 2008, 05:21 AM

You can...if you jailbreak it.

Well I am thinking about it. If next week and the SDK dont open up good legit features then come a rainy day I might sit down and get it sorted. I do have some hope Apple and 3rd parties will produce everything I want without needing to do that.

Could it be possible OSX 10.6 will be announced? Not with a full preview or anything, but a small mention in the end, so we at least get the name (Lion, Lynx, Bobcat? :p) and maybe a new stunning feature :rolleyes:
After all, Leopard was released 18 months after the first announcement, So If they announce it now, it will be released just under 2 years after 10.5...

Nah, maybe WWDC.

RealMcCoy

Jan 12, 2008, 05:30 AM

Apple is purchasing the 700 mhz range to offer free wireless iTunes in all of its products across North America!
;)

Made me think of the Beatles as well..

this is exactly what´s it going to be !!!

EVH

Jan 12, 2008, 05:37 AM

There's something in the air ;)

Coupled with the Myriad Pro Ultralight font being used, it's the most plausible IMO.

Sbrocket

Jan 12, 2008, 05:37 AM

Nahh - you've all got it wrong

it's nothing to do with wireless or ultraslim books

it's all about the new iPod-ready Gulfstream Jet

That almost sounds plausible given the level of analyzation and accompanying rampant speculation being taken from this single sentence.

Uragon

Jan 12, 2008, 05:40 AM

This has to be a big announcement after the 'one more thing', otherwise it will be just a 'hot air'. There will be a new product, and my bet is on a portable device (sub-notebook, etc).:confused:

TheSpecialist

Jan 12, 2008, 05:44 AM

I think it has to do with 'the cloud' aka the internet.

Or an iPhone.

Kielzog

Jan 12, 2008, 05:58 AM

Of the few comments I read over at AppleInsider the most interesting post came up with a story about Steve being very inquisitive in a conversation with Martin Varsavsky about FON. I didnt know what it was but there's plenty info here (http://english.martinvarsavsky.net/fon/fon-sharing-vs-leeching.html).
Basically it is the opposite of leeching: you share your WiFi connection with other FON users earning you bandwidth 'on the road' by Foneros giving you bandwidth back. If I understood that correctly.

I think this idea of sharing fits Steve's 'Karma Thinking' perfectly. I can think of a few scenarios, like that Sling-type of service rumored, giving me access to my movies on the road or a GPS-like service that is actually very accurate cos there could be many Foneros, making pinpointing your location more precise. Or an iPhone using Skype anywhere in the more densely populated areas. Making Edge or 3G only neccessary in more remote locations.

Serious people empowerment! Any thoughts on this?

Kielzog

Jan 12, 2008, 06:06 AM

Look at the g and the e. It looks like Gotham Light or Extra Light.

http://www.typography.com/fonts/font_styles.php?productLineID=100008

http://www.typography.com/images/productLineImages/gotham_l_r.gif

Exactly. Look at the e. It is NOT a Gotham. It's a Myriad Pro Light

needthephone

Jan 12, 2008, 06:08 AM

The obvious answer is wirelss which doesn't fill me with that much excitement but maybe its something extrordinar with wireless. and Wireless itunes and apple TV is also so so. Sorry after iphone we want more earth shattering announcements!

Could it be the next step from multi touch-air touch, where you geture in the air to control a computer?

Or a new iphone hopefully with 3g for us Aussies

tmornini

Jan 12, 2008, 06:15 AM

Hey all.

I think this may be about iTunes music sharing and AirTunes enabled on the iPhone and Ipod Touch.

Imagine a HiFi replacement with built in WiFi.

Place them around your house.

Play music through computers *and* handhelds on the net.

Listen to music in cars without cables.

Share music with friends *easily* and *socially*. Imagine a shared Party Mix, where everyone can approve (move up) and or disapprove (move down, or remove) songs from everyone's Party Mix set. The music plays continuously, like a big distributed jukebox. Now that's a party where everyone enjoys the music!

The iPhone and iPod touch are entirely *incomplete* until these things are all possible.

One huge strength of the iPod has been the dock connector. Imagine if Apple "replaces" the doc connector with AirTunes as the standard means of distributing audio.

Time to buy some more AAPL :-)

xappeal

Jan 12, 2008, 06:28 AM

I like the idea of air being free.... free to air TV... or free tv hulu style.... and more DRM free music...

I think the theme that might come out of this is free content. We know that Apple has investigated advertising on iTunes, who knows that it wasn't for TV shows and movies??

I think the possibility of a tuner in Apple TV, free TV shows just like Hulu and Ad supported movies.... all add up to a big snub to Universal.

Lets not forget, the major sponsors (ad partners) of Hulu are INTEL (chips) and CISCO (iPhone trademark)....

StevieMooey

Jan 12, 2008, 06:31 AM

Of course!

Get ready for the announcement of:

OSXI- Air

Mooey

LiveForever

Jan 12, 2008, 06:39 AM

The composition of air is

Nitrogen
Oxygen
Argon
Carbon Dioxide
Neon
Methane
Helium
Krypton
Hydrogen
Xenon

Ummm. well I didn't say wireless which to me is a bit so what.

I also can't get excited about a thin mac book, if its just a lap top and thin then its JUST a thin lap top, so what.

Sorry imacs and powerbooks(well computers in general-blame the boring PC which has forever turned me off computers, they are just things I use for work and email) are so dull and I buy them out of neccesity like white goods.

I really hope its a PDA thingy with more of that magical multi touch.

AdeFowler

Jan 12, 2008, 06:41 AM

Guys you expect so much from Macworld , I'm afraid many will be disappointed.

Exactly. We all do it before every Apple event, then come on here whining that somehow Apple let us down.

I think it's the wireless iPod Hifi by the way ;)

brentonbrenton

Jan 12, 2008, 06:49 AM

After reading through all of these dreams of what everyone wants to see come out of Macworld, I'm really hoping Apple brings something to the table of the international consumers.

Coming from Australia, our iTunes store only sells audio, music videos & games. Thats about it. We like so many other country stores don't get the tv shows or movies, which is why I think the Apple TV has been such a flop. Why would I want to buy one when its only going to do audio and music videos to my tv? Sure there's youtube, but watching those few minutes still doesn't justify the few hundred dollars just for that pleasure.

Whatever Apple release I'm hoping its something everyone can enjoy, because I'm beginning to fear that with so much US only user stuff happening, they will begin to lose that great traction they've been gaining in international sales. Then there's the iPhone which is another whole market unknown to Australia. Though its coming, but its anyone's guess when.)

Hope that makes some sense, just wanted to throw an international users perspective into the mix as I haven't read in the previous dozen pages, and I think its worth people remembering.

Hustle

Jan 12, 2008, 06:49 AM

''Today, Apple have invented something revolutionary. Something that will change the world. Ladies and gentlemen, I give you, the iCondom''.

:p

djellison

Jan 12, 2008, 06:50 AM

If they DON'T unveil a smaller MBP, it'll be pathetic and indicate some fairly shocking engineering incompetence that to date, they've not replaced the 12" PB. Everyone else has done it C2D, discreet graphics, internal optical drive, in a small package - it's about time Apple did as well.

Doug

Zillion

Jan 12, 2008, 07:01 AM

I just heard a confirmed rumor that the inhabatants of the Pleiades confirmed to switch to OS-X and will therefore help Steve on developing the Apple i-UFO disk - which in its turn is rumored to accommadate mankind 1st official flight to Mars in 2009.

Much Ado

Jan 12, 2008, 07:03 AM

I just heard a confirmed rumor

Isn't that an oxymoron? Come on, I would have taken you seriously if it were not for that. Now your whole point has been thrown into disrepute ;)

Zillion

Jan 12, 2008, 07:08 AM

Isn't that an oxymoron?

I am not allowed to deliberate anymore details on this subject until monday evening. However I can tell you this... Steve will not arrive by car...

JohnHawkins

Jan 12, 2008, 07:14 AM

Maybe Apple have re-invented Air, and are releasing iAir, which is like air but looks nicer and is much easier to breathe with.
Love it

I think there will be the iUFO

Macmanus

Jan 12, 2008, 07:20 AM

Something in the air : Steve is going to cut the cheese... :eek:

9975

Jan 12, 2008, 07:23 AM

I am not allowed to deliberate anymore details on this subject until monday evening. However I can tell you this... Steve will not arrive by car...

DO YOU MEAN.............."He" will arrive by "plane"????or whatever..??:confused::apple:

headfuzz

Jan 12, 2008, 07:31 AM

I call iTrogen. Like nitrogen, but with the "n" removed for wireless draft specification.

Whenever you send or receive data over wireless from now on, iTrogen will mix with the resident oxygen causing iTrous oxide, or :apple:gas, which causes laughter and euphoria, making the Apple experience altogether more pleasant than any other computer company.

:apple:gas. A breath of fresh air :p

daneoni

Jan 12, 2008, 07:34 AM

Much Ado

Jan 12, 2008, 07:46 AM

I am not allowed to deliberate anymore details on this subject until monday evening. However I can tell you this... Steve will not arrive by car...

Accompanied by the Oxymorons, though?

raymondso

Jan 12, 2008, 07:50 AM

apple will be selling iAir. $10 / can
stay tuned!

:D

kcroy

Jan 12, 2008, 07:51 AM

Steve says something along the lines of "We all know there are too many greenhouse gases in the air and we're gonna do our part to make sure things get better. Apple today is announcing all its products will be transitioned from current materials to recyclable ones such as Al/Glass in iMacs/iPhones AND all displays in every product will be exclusively made of LED technology by the end of 2008"

I wouldn't be surprised if its something as simple...yet boring as that but its needed

I think that would be a very good guess. Al Gore is on the Apple Board, and Global Warming is a daily headline. We have been reading LED rumors for some time. I think shared wifi could be included in this Green philosophy as well. Sharing wifi, saving energy. Sort of like car pooling. Hopefully some good products will be announced too.

emotion

Jan 12, 2008, 08:04 AM

Accompanied by the Oxymorons, though?

I, for one, welcome our new Oxymoron overlords.

fabulous-rich

Jan 12, 2008, 08:05 AM

Maybe Apple have re-invented Air, and are releasing iAir, which is like air but looks nicer and is much easier to breathe with.

Sure enough there's a website :D
http://2guysamacandawebsite.com/iair/

Impulz

Jan 12, 2008, 08:05 AM

boss1

Jan 12, 2008, 08:27 AM

Don't know if anyone mentioned it already (23 pages *cough*), I just thought of the four elements earth, water, fire, air.
We basically have water (=Aqua), so maybe he will announce a new GUI design style called 'Air' or something? Would be a pretty huge announcement and probably unlikely but who knows :)

I was actually thinking of something similar to that also . The whole " i " marketing brand is aging . Maybe apple is switching over to something new like "air" . I'm sure Nike won't mind :cool:

SpyderDriver

Jan 12, 2008, 08:32 AM

I'll be honest and say that I haven't read through every post but I will tell you that I was thinking about this last night and thought it could be the thin notebook we keep hearing about. If they do, I bet they call it Macbook Air or something. I mean it's possible, they did release the super thin keyboard last year.

It's like Apple version of the DaVinci Code...

motulist

Jan 12, 2008, 08:47 AM

Ooo, here's a cool idea - maybe Apple have developed a new input device that allows you to gesture in the air in front of you to control your computer! It's like the next step past a touch screen interface!

EagerDragon

Jan 12, 2008, 08:48 AM

1) Apple bought Nike - Apple Air Sneakers to go with your iPods

2) Steve is gonna let one rip ...... :eek:

Very intriguing.. Apple keeping us on our toes days before the event!!!

it better not be anti-climatic!!

Air ... The smell of the Sneakers in the air?

rashbre

Jan 12, 2008, 08:49 AM

If you zoom the iPhone poster picture, the alleged 'camera' is actually some rivets/indentation on a white hightop van passing in the street.

Flynnstone

Jan 12, 2008, 09:03 AM

Carlson-online

Jan 12, 2008, 09:07 AM

you all seem to have missed the point......

clearly whats gonna happen is come on stage and give a one hour Air Guitar show, then shout "billy g, you might have had slash, but i got the moves baby - yahaaaa!!!! "

or maybe not....
lol

elberggreno

Jan 12, 2008, 09:14 AM

well, the airport express isn't shipping for 3-5 days... a new one coming?

EagerDragon

Jan 12, 2008, 09:24 AM

hahaha, so what, now we're matching colours? looking for some hidden meaning behind them? ;) Wow, this is more exciting then the Da Vinci Code

That is the game, Apple provides some hints and we try to find the treasure. Media and Fans alike go nuts wondering.

Cybergypsy

Jan 12, 2008, 09:30 AM

the way the fans run in your macbook maybe a scent diffused mackbook .....lol

i want cherry!!!1

or a new airport???

deppeler

Jan 12, 2008, 09:36 AM

"There's something in the air"
'There was something in the air that night, the moon was bright Fernando' (ABBA)
Maybe Steve is introducing his successor Fernando ;)

Manderby

Jan 12, 2008, 09:38 AM

If this years Macworld has as much to do with Macs as the last one, I would suggest, this Air-Thingy has nothing to do with Mac at all (last years MacWorld was mostly disappointing)

I suggest, it's the fact that Apple wants to reinvent the phone, so they have to reinvent the provider too. Let's see if America will have another cellphone-network-provider (something in the Air!) in the following days (well, don't bothers me, not on the same Continent).

If this is the case, I would suggest, Apple should start a new conference, call it AirWorld and do all the Mobile-Things there for those people who actually do care.

SawTheLight

Jan 12, 2008, 09:38 AM

Font Geek Alert!

They have not changed their font!

As near as I can tell from the photos, that is indeed Apple Myriad. There is a light version of the typeface which I believe is what they are using. So no change, except for weighting.

In the Vista logo, Microsoft does indeed use a font similar to Myriad. It is called Segoe. It is very similar to the Myriad family. But, both of these fonts owe their "heritage" to the Frutiger family originally released in 1975 (Wikipedia is my friend).

Myriad and Segoe look extremely similar. Even their kerning and character heights are close. The biggest difference I have noticed is with the lowercase t and the lowercase a. The t has more of a curve on the bottom tail and the a is more rounded in Myriad while Segoe's a has some straighter lines in it.

Now, somebody made the comment of the sign looking too Vista"ish" for their liking. That is understandable. But, let's not forget that Microsoft only started using Segoe with Vista. Way after Apple went with Myriad. If anything, Microsoft chose Segoe so they could look more like Apple's branding. True Apple went with a lighter weight than usual this year, presumably to hint at "something" light and sexy in the air, but it only looks like Vista because MS previously copied Apple's typeface choices in their new logo.

That being said...it is a beautiful font family so I understand why everyone would want to use it.

PedalInducedBob

Jan 12, 2008, 09:39 AM

How can anyone not think this is in reference to the new thin laptop they will be unveiling with WiFi built in. It's obvious to me...

It probably is... but why not have some fun with it until it's announced?

Project

Jan 12, 2008, 09:46 AM

Don.Key

Jan 12, 2008, 09:48 AM

Me thinks it will be a iBirdFlu

Apple!Fre@k

Jan 12, 2008, 09:59 AM

Apple is going to announce a new cellular service called "Apples & Bananas.

mjstew33

Jan 12, 2008, 10:03 AM

well, the airport express isn't shipping for 3-5 days... a new one coming?
This is something much, much more realistic. Something is definitely up with the AirPort Express or just wireless in general.... which is quite obvious.

With regards to the "MacBook Air" - that's just total ************. You guys are hyping this up way too much and are going to be extremely dissatisfied when MWSF comes next week. Just wait and have an open mind - you will be much more satisfied.

MacBook Air. :rolleyes:

apb3

Jan 12, 2008, 10:07 AM

"Self Serve Assistance...."

Just made me chuckle.

Carry on.

fiftydollarshoe

Jan 12, 2008, 10:08 AM

Subtle ?? That's not the current iPhone interface when in a call.

It's blaring right at you.look at that iPhone.It shows the blue area at the top.Go make a call and see how it looks.

This is a new iPhone or creative license.

This is interesting.... if the camera is on the front in the top left hand corner then the blue is for the video part of the 3G video calling..... the end button... maybe you just scroll the bottom half of the screen up to reveal the button....... so what do I do with my EDGE phone now ? Do I get a $100 rebate ?

MacVault

Jan 12, 2008, 10:09 AM

This is just another case of Apple's over-hype-dissapoint-everyone gig. Remeber "Top Secret Features"???

emotion

Jan 12, 2008, 10:10 AM

This is just another case of Apple's over-hype-dissapoint-everyone gig.

Half full? Half empty?

It's fun to speculate.

Cheer up dude it's Saturday.

apb3

Jan 12, 2008, 10:15 AM

I, for one, welcome our new Oxymoron overlords.

If they're anything like the OxyContins, me too! :D

Them's good people.

Cloudane

Jan 12, 2008, 10:16 AM

Enough of the iPhone picture analysis already! Read the thread, it's already been pointed out that it's a large scale model where advertising screenshots slide up the screen. All you're seeing is the previous picture (a Mac desktop, probably demonstrating how the iPhone connects or something) with the in-call screen sliding up over it, in mid-slide. The 'camera' is one of the notches in the van. The button looks a bit different but it's just a large scale model it doesn't have to be perfect.

Sheesh people really scrape the barrel for ideas here :D

ARGON?
Perhaps Apple is closing down. When you call they will say, 'Sorry we ARGON.'

LMAO that's terrible but it's a good job I didn't have a mouthful of coffee or it'd be all over my screen by now :D

That something in the air is CO2 and Apple will make a big unveiling about being completely ecological now :)

You may be on to something there, that's the most believable theory I've heard so far. With all the buzz about "reducing your carbon footprint" these days (whoever managed to turn it into a game was a marketing genius) Apple would be silly not to take advantage at some point and point out how much greener Macs are than the average PC or whatever. Maybe the Steve will even unveil a green coloured iMac :p

Other thoughts on "something in the air"

- Quickly dealt with by saying "well, there's love in the air today because you're going to love our new products"

- Maybe it's Steve's words, there will be nothing released, just a load of hot air ;)

- Passive cooling. Cube 2.0!

- They're inviting Blendtek. "iSmoke. Don't breathe this!"

sedarby

Jan 12, 2008, 10:17 AM

just caught this on Ars Technica (http://arstechnica.com/journals/apple.ars/2008/01/11/macworld-ars-first-banner-up-at-moscone-center).

note the lightweight font, too. thin font.... thin macbook .... hmmmmmmmm

I believe it is a REALLY big stretch to assume thin font, thin macbook but weirder things have happened. ;)

Peace

Jan 12, 2008, 10:17 AM

Are there no French here ?

Air (ayre):

Music; a tune or short melodious composition, typically a song. [ORIGIN: late 16th cent.: from Italian aria (see ).]

TBRO

Jan 12, 2008, 10:30 AM

This is interesting.... if the camera is on the front in the top left hand corner then the blue is for the video part of the 3G video calling..... the end button... maybe you just scroll the bottom half of the screen up to reveal the button....... so what do I do with my EDGE phone now ? Do I get a $100 rebate ?

There is no new camera in the top left corner, nor any 3G conversation, no extra screen at the top either. The "camera" you see in the pic is simply the hood of a car passing in background being reflected in the window!! The iPhone is simply for display use and OFC they use a LCD-screen connected to a regular desktop and not the actual iPhone OS X on it to display the different "iPhone-screens"; that explains the folders or files or whatever in the blue area.

Now when thats been cleared up, carry on ;)

UMHurricanes34

Jan 12, 2008, 10:34 AM

I hope its a thin Macbook so I can replace my PowerBook that gets 12 minutes of battery life thanks to Leopards battery glitch.

AidenShaw

Jan 12, 2008, 10:41 AM

So many people are buying into this idea that they can only get 1080P content on a Blu-Ray or HD-DVD disc, which is not true. Technically it can be delivered on normal DVD's. Granted the files are bigger, but still, come on! ...

...what if you could go into a store, walk up to a vending machine, put in a 32GB Flash card...

Did you know that current Blu-ray movies are often dual BD already? Pirates of the Caribbean 3 is 100 GB - and it's already encoded in H.264.

That much data would take a long time to download or transfer, and the alternative (horrific compression) isn't going to cut it with the 1080p crowd.

Pirates for your handheld, maybe. But for the 52", not yet.

Methinks that discs have a few more years of life in them.

Stang68

Jan 12, 2008, 10:45 AM

Am I the only person who thinks Steve will introduce 802.1x wifi capabilities for iphone/touch? The "theres something in the air" tagline definitely means something wireless and maybe 802.1x is something little added in because so many people have been sending feedback for it.

Just a little wishful thinking...:)

mac000

Jan 12, 2008, 10:47 AM

Adobe Air + iPhone = something's in the Air

http://labs.adobe.com/technologies/air/

EagerDragon

Jan 12, 2008, 10:53 AM

My guess is that iTunes will support wireless syncing of content, contacts, calendar etc over home wifi and public wifi for iPhone and iPod touch (also over edge for iPhone).

Another possibility is that you will be able to buy movies & other high def content for download from your iPod tough/iPhone, your home iTunes will then download it and transfer to your Apple TV automagically.

Alex.

You got it!!!!!!!!!!!

This is about the movie rental over wireless and all the devices all working together to bring music, photos, movies, and information to you wherever you are. part of that maybe some wireless upgrades to carry the load and iTunes to bring it all together.

But is is not about OSX only computers, this has to work over windows also to have the large penetration they need, so iTunes have to play a central role.

Gamethrilller

Jan 12, 2008, 10:57 AM

"There's something in the air

It's been quite of a while since i could experience your brightness
Now you've got a brighter smile and i think i'm going to like it
Talking 'bout the better things, you know how to maximize
Everything around you will become supersized"

Seems like the right song to me

cdinca

Jan 12, 2008, 11:06 AM

I read every post! Yippee for me:)

If you are not willing or able, I an providing this summary.

fart joke
fart joke
fart joke
it's not myriad
yes it is
is that a camera
no it's not
fart joke
autoMAGICally

Project

Jan 12, 2008, 11:07 AM

cofdog

Jan 12, 2008, 11:07 AM

There's something in the air. ;)

Try this: "There's some Thin in There." In other words, a very thin device which slides into the new iMac-like dock. Refer to the recent patent. :D

bluedoggiant

Jan 12, 2008, 11:11 AM

I thought I'd pitch in my vote for what it means.

I am getting a feeling that Apple will do the same thing as Helio, provide the phones, and service, but the service piggyback's off sprint

So, i think, Apple will sell the iphone as they do now, they will provide the plans, services, messaging plans, and the wireless service will be piggybacking of at&t, possibility ehh?

Thats the only thing i can think of right now, im getting really excited about this event, damn im gonna be at school though:mad:, signed up for SMS updates!!

Much Ado

Jan 12, 2008, 11:14 AM

Something's In The Air is an anagram of:

It High As Minestrone.

What can this mean?

SwiftLives

Jan 12, 2008, 11:14 AM

Peace

Jan 12, 2008, 11:17 AM

Perhaps they're finally porting Air Guitar Hero to the Mac?

This is long overdue. The version I have for the Xbox keeps having problems with its controller being unresponsive. I'm hoping that maybe with the IR port on the recent Macs, the Mac version will be a bit better.

Of course, Apple will charge a premium for the Air Guitar controller.

If Guitar Hero is one of the main themes for MWSF they are in serious trouble.

MrCrowbar

Jan 12, 2008, 11:18 AM

Perhaps they're finally porting Air Guitar Hero to the Mac?

This is long overdue. The version I have for the Xbox keeps having problems with its controller being unresponsive. I'm hoping that maybe with the IR port on the recent Macs, the Mac version will be a bit better.

Of course, Apple will charge a premium for the Air Guitar controller.

Try out Frets On Fire (google it). Works on Macs and you can use your keyboard as controller. Here's how it works: http://youtube.com/watch?v=jtSHla-rQkk

nolefan

Jan 12, 2008, 11:20 AM

I wish we could all become a little more "green" and kill off hard media (such as Blu-Ray, HD-DVD, etc) once and for all!

Just think if we did this now, we can save ourselves from having to buy the same content in five years in a new smaller container.

So many people are buying into this idea that they can only get 1080P content on a Blu-Ray or HD-DVD disc, which is not true. Technically it can be delivered on normal DVD's. Granted the files are bigger, but still, come on!

Would you rather have HD content available on a device like an Apple TV (just an example) or have to load up a disc everytime you want to watch a movie? I for one want all of my content on hard disk (and yes I do have redundancy...).

Just imagine how much easier life would be if every couple of years you might need to install a new codec versus going out to buy a new piece of hardware!

Alright I know people are thinking, but the files are to big to download, well, what if you could go into a store, walk up to a vending machine, put in a 32GB Flash card, select your movie, download it onto your card, go home, insert card in your computer and download the content to Media device. Hmm, this actually sounds like a good idea...I wonder....

I hate to sound like Al Gore, but let's think green and stop being stupid.

I don't disagree with your premise. Discs are really outdated for those of us who can already see the future. The problem is that for the majority of consumers, HD downloading distribution will come through the established method of discs for sometime because it is in the current interests of the movie houses, the big retailers (look at Apple's new relationship with Best Buy), and the manufacturers of the equipment (e.g. Sony BD drives and players). So in order for any real solution to work for Apple in the long run, they have to get a piece of the present and the future distribution systems (e.g. iTunes, HD Apple TVs with Sony BDs, and of course all of their computers with BDs as well). If you look at Apple's model, it makes a great deal of sense of to give its users all of the options (because it makes them the centerpiece of home computing and media and mobile and online media as well). Bottom line, more HD options are better for Apple's future position (which will make them dominant players (vs. all consumer electronics companies, not just MS)) in the living room, home office, car/mobile, and and the distribution of audio and video content to AND from all of these super convenient and easy to use devices that consumers crave.

DanBUK

Jan 12, 2008, 11:25 AM

Hilarious reading the in depth analyses of the font. My favorite 'proofs' so far (from MR and AI):

- Myraid Pro Lite font = proof of Pro Lite Laptop
- Myriad Pro typeface owned by Adobe = Proof that Apple are to buy Adobe
- Variation on Apple's normal typeface = proof that these banners are FAKE!

I personally feel the 'something in the air' tag refers to the forthcoming availability of THunderclap Newman's back catalogue appearing on the iTunes store (initially US only but worldwide by end '08);)

WaRrK

Jan 12, 2008, 11:27 AM

Sorry if this has already been suggested (c'mon there's 600+ comments!)

But could it be gesture recognition using the built in cameras - bit like multitouch but you make the gestures in the air? the eye toy and others show that it is possible...

Could have been one of the "Top Secret" Leopard features and it just wasn't ready for prime time at release....

SwiftLives

Jan 12, 2008, 11:28 AM

If Guitar Hero is one of the main themes for MWSF they are in serious trouble.

You can't picture Steve on stage playing Guitar Hero for a couple of hours?

"And One More Thing...watch this riff.....BOOM!"

bluedoggiant

Jan 12, 2008, 11:30 AM

You can't picture Steve on stage playing Guitar Hero for a couple of hours?

"And One More Thing...watch this riff.....BOOM!"

I've seen Bill Gates do it lol

No, seriously, I have.

nolefan

Jan 12, 2008, 11:31 AM

1st- Welcome to Macrumors!

2nd- NOW THAT'S AN EDUCATED GUESS! :)
But what about rentals? And one of my wishes... New/or updated displays?

Thanks for the welcome! Rentals are a must (and of course Apple stands to make billions from them along with the content providers who don't have to make their own distribution networks but can leverage Apple's and to keep the antitrust litigation away Amazon, etc...).

New/updated displays... I believe Apple has already updated the hardware in the displays (without specifically saying so) to include HDCP (which is necessary for retail BD movie playback). However, given Sony's recent demonstration of OLED TVs and Apple's introduction of that technology in the 15" macbooks this year, my suspicion is that getting OLED beyond 15" is technically very hard to deliver in mass (or at least has been). Given Sony's recent announcement that it is ditching its rear projection technology for LCD/Flat Panel Displays, it would appear that larger OLEDs are only a matter of time. Given that Sony is the Apple of TVs (always the very best in class), it would make sense for Apple to leverage the Sony partnership to which I alluded earlier to propel it into the forefront of OLED for the desktop. So, the question is, is OLED ready for primetime at the display sizes Apple requires 24", 30" and beyond? I don't think so. But it might be later this year. It would not surprise me to see Apple announce refreshed LCDs displays that actually compete in the current marketplace (e.g. sub 5 ms response times, higher resolutions in the smaller models, and looks to fall inline with the design pattern set by the new iMacs... Maybe one smaller OLED model with a promise of larger OLEDs in the future (as they did with the 17" flagship MacBook Pros).

Just some guesses (not sure how educated they are).

nolefan

Jan 12, 2008, 11:39 AM

12. New Super Thin Cinema Displays with iSight.

Yep. Very possible. Thanks for reminding me. But I don't believe they will be big OLED because I don't think the technology is ready for primetime in the 24" and 30" realm... but they'll make a best in class LCD that will sell like hotcakes and they'll take us by storm next year with big OLEDs (maybe a 20" MacBook Pro then too).

fiftydollarshoe

Jan 12, 2008, 11:41 AM

There is no new camera in the top left corner, nor any 3G conversation, no extra screen at the top either. The "camera" you see in the pic is simply the hood of a car passing in background being reflected in the window!! The iPhone is simply for display use and OFC they use a LCD-screen connected to a regular desktop and not the actual iPhone OS X on it to display the different "iPhone-screens"; that explains the folders or files or whatever in the blue area.

Now when thats been cleared up, carry on ;)

Glad you had the time to study the photo so closely.... with good work like that I'm going to ask your mother not to let you out of the basement....

Peace

Jan 12, 2008, 11:42 AM

Wireless iSightHD ;)

barijazz

Jan 12, 2008, 11:42 AM

I hope for DVR functionality in the apple tv, and wireless syncing for iphone/ipod touch users. Also the ability to sync recorded tv shows (from apple tv) directly to your iphone/ipod touch wirelessly of course. And a dock attatchment for apple tv allowing ipod nanos and classics to sync. And docking station through apple tv with ultra portable. So your tv could be your ultimate docking station.:D

jaminthejar

Jan 12, 2008, 11:44 AM

Streaming content from your Mac to an iPhone or iPod touch would be pretty sweet. Or even something like wireless syncing to your iTunes library.

barijazz

Jan 12, 2008, 11:44 AM

And isight cameras for the cinema displays in full HD.

Streaming content from your Mac to an iPhone or iPod touch would be pretty sweet. Or even something like wireless syncing to your iTunes library.

And add a wifi adaptor for the other ipods.

bluedoggiant

Jan 12, 2008, 11:44 AM

Floating imacs and cinema displays?

aswitcher

Jan 12, 2008, 11:47 AM

Wireless iSightHD ;)

That would be a very popular item I think. Bonjour, webserver, 802.11N, works nicely with you iphone/touch...

kickapoobd

Jan 12, 2008, 11:48 AM

ipod devide that contains both anti-matter an matter for and endless supply of energy.

4God

Jan 12, 2008, 11:49 AM

Adobe Air + iPhone = something's in the Air

http://labs.adobe.com/technologies/air/

There's your iPhone SDK.

kickapoobd

Jan 12, 2008, 11:50 AM

Auto access to 802.1x

woolfgang

Jan 12, 2008, 11:52 AM

I think it refers to a new Apple Jetpack. iPack.

aswitcher

Jan 12, 2008, 11:54 AM

I think it refers to a new Apple Jetpack. iPack.

Nah, that would be called the iFly.

iSee

Jan 12, 2008, 11:55 AM

* Start with an iPod Touch
* Make it 2-2.5 times wider and taller, but not much thicker.
* Like the iPod The screen dominates.
* Runs the iPhone/Touch version os OS X.
* Syncs media (and documents) with your desktop Mac like Apple TV.
* Touch-screen, of course. Navigate via multi-touch gestures.
* Note: no keyboard--keyboard, when needed is on-screen (a compromise, I know--this will be the most controversial feature among those that think it has any use at all.

Whereas the Touch is your iPod-around-town, the
"iFlyAway" is your iPod-around-the-house. Where an iPod sits in your pocket when you aren't interacting with it, the iFlyAway is sitting on a table or counter. When using it you use two hands instead of one. So it will naturally sit propped up at an angle, I think. There's also the idea that two people may be using it together (to watch a video or work on homework or a painting a picture together, etc.

With it you can do:
* All the Touch stuff: email, web browsing, photos, video, music (has OK speakers for listening within 5')
* Also focuses on household productivity, so supports editing, viewing and syncing of iWork documents. For that matter, it exposes each user's home folder (that is, it includes a version of the Finder.
* Video chat will be demonstrated at the conference, too.
* The iPhone/Touch SDK is also for this device. This device will offer developers a lot of possibilities--sky's the limit.
* A popular app for demos will be "FingerPaint"

barijazz

Jan 12, 2008, 12:01 PM

Bill Gates always refers to the internet as up in the cloud.:eek: Perhaps some new internet technology being released by apple. :rolleyes: Guess I'm just gonna have to wait and see.

PruneTracy

Jan 12, 2008, 12:01 PM

and maybe this has been mentioned a billion times before, and hey, maybe it's even in this thread, but i haven't read all 600 posts.
so this rumored macbook ultraportable is supposed to carry along with it an external optical drive, right? wouldn't it be ultra wicked awesome if on that same attachment they threw on a, say 60gb external HDD? you know, old ipod size, or even old ibook size just to give the consumer a little more space?
again, this 'great idea' of mine comes about a year too late, as I generally come up with great ideas years after they've already existed (see portable dishwashers, hard drives built into cars, combination manual/automatic transmission [well, i came up with that before they did, but i'm sure millions of others did to] etc) but hey... we can all dream right?:confused:

4God

Jan 12, 2008, 12:01 PM

Maybe it's a totally re-vamped Apple TV called "Apple, On Air" that includes the already mentioned TiVo type modes as well as wireless HD distribution. ;)

Stang68

Jan 12, 2008, 12:03 PM

I think it will be just you and you alone who believes the slogan may be in relation to 802.1x

I dont think it is JUST that. I think the event is going to revolve around Wi-Fi and that 802.1x might just be a bonus for some of us who need it at school, work, etc.

whatever

Jan 12, 2008, 12:04 PM

Did you know that current Blu-ray movies are often dual BD already? Pirates of the Caribbean 3 is 100 GB - and it's already encoded in H.264.

That much data would take a long time to download or transfer, and the alternative (horrific compression) isn't going to cut it with the 1080p crowd.

Pirates for your handheld, maybe. But for the 52", not yet.

Methinks that discs have a few more years of life in them.
Pirates of Caribbean 3 is a two disc set, so it is possible that if both discs are dual-layered it would be 100GB of data. With that said, I just read (http://bluray.highdefdigest.com/1018/piratesofthecaribbeanatworldsend.html) that one disc is Dual-layered and the other single. So that means it's only 75GB at most.

Disc two of the set only contains roughly 90 minutes of content....so I wonder whether or not this set had to be a double disc set or was it just a marketing ploy...."Methinks" it was the latter considering all of the bonus footage is in SD.

I've been told that typically a two hour movie in 1080P is normally less than 15GB.

Basically I'm just trying to get people think outside of the box and not be fooled again.

mrrory

Jan 12, 2008, 12:07 PM

My money has been saved for an updated AppleTV, and I'm fairly confident that's going to be announced along with the iTunes rental stuff.

I wouldn't be surprised if they released the ultrathin notebook, but I can't see them naming a product line "air." It's not cool enough for Apple, and way too obvious based on the banners.

I'm going outside now, 26 pages laced sporadically with lame jokes and wild speculation has done an injustice to my education... Must accomplish something non-virtual today. I'll be tuning in again in three days though for sure.

Zadillo

Jan 12, 2008, 12:08 PM

Yep. Very possible. Thanks for reminding me. But I don't believe they will be big OLED because I don't think the technology is ready for primetime in the 24" and 30" realm... but they'll make a best in class LCD that will sell like hotcakes and they'll take us by storm next year with big OLEDs (maybe a 20" MacBook Pro then too).

Indeed, remember that the 11" Sony OLED display that is just shipping to stores now costs like $2500:

http://www.engadget.com/2008/01/06/sony-xel-1-oled-slips-into-us-stores/
http://news.sel.sony.com/en/press_room/consumer/television/release/32499.html

M!K

Jan 12, 2008, 12:10 PM

Hey people. Have u seen the image of the iPhone. Is it me or there's something weird about the home button. And the screen has a weird cut image.
Perhaps it is the new model... which looks ugly. Or perhaps it's just me.
Any answer would be appreciated. Thanks.

CWallace

Jan 12, 2008, 12:15 PM

Apple is always about changing the game. Maybe Apple's exclusive agreement with AT&T is for wireless PHONE service. So what if Apple created the iPhone 2.0 that goes strictly over WIFI? Or both?

And the greatest part - wifi is so abundant, Apple wouldn't have to create a new network from scratch. It already exists without Apple investing a dime into the architecture!

While Wi-Fi is expanding, it is not ubiquitous. Also, many commercial sites require one to log-in to access it. So if I start a call in Starbucks on T-Mobile, but head back to work, as I pass out of T-Mobile's signal and into, say, the McDonald's on the corner, I will likely drop carrier until I can log back in. Plus my IP address will likely change between the two (different DHCP scope addresses), which would likely cause my connection to fail, dropping the call.

robgreene

Jan 12, 2008, 12:18 PM

This is just another case of Apple's over-hype-dissapoint-everyone gig. Remeber "Top Secret Features"???

I signed up to say two things:

(1) Over hype? Apple hung a banner at an event called Macworld. Hundreds, if not thousands, of Apple users have now debated and analyzed the message and font choice to death. So you tell me... who's doing the over hyping?

(2) For the people suggesting streaming of movies and music to iPhones and TVs... I've been saying this since the interview with Bill Gates and Steve Jobs last year at D5. When asked what he thought the future was for computers and the like, Jobs commented that he saw more convergence and more software/web combinations (much like iTunes). He also noted that .Mac had been far under-utilized to date, and indicated that much more would be coming as they sought to rectify that reality. To me, if .Mac allows for me to store REFERENCES to streaming video files (whether rentals or purchases streamed from their servers), and the iPhone provides an interface for sorting through those video files via some form of internet connection, then my iPhone's 8GB hard drive just got a whole lot "bigger."

If this is indeed the direction they're heading, and Tuesday marks its arrival, it would be a welcome addition to the iPhone/.Mac/tv.

Here's the link to the Gates/Jobs interview (audio on and video versions) on iTunes (http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=256972720)

cdinca

Jan 12, 2008, 12:26 PM

MacinDoc

Jan 12, 2008, 12:28 PM

You got it!!!!!!!!!!!

This is about the movie rental over wireless and all the devices all working together to bring music, photos, movies, and information to you wherever you are. part of that maybe some wireless upgrades to carry the load and iTunes to bring it all together.

But is is not about OSX only computers, this has to work over windows also to have the large penetration they need, so iTunes have to play a central role.
Now that would be a brilliant marketing strategy. Get the most out of your iPhone (or iPod Touch) and :apple:TV by owning both of them. Automatic sync, wireless ordering, use your iPhone as a remote to control your :apple:TV. Unlimited entertainment at your fingertips, a perfect integrated entertainment solution! Especially if PVR functionality is added to :apple:TV. This sort of development could allow the :apple:TV and iPhone to finally enjoy great success comparable to that of the iPod.

Doctor Q

Jan 12, 2008, 12:33 PM

I just figured out what "There's Something in the Air" really means. It's a hint that Steve Jobs will step onstage and name his heir! :eek:

futureswitcher

Jan 12, 2008, 12:37 PM

Apple launched a satellite and is offering free nation-wide wi-fi access.

Steve walks out on stage with a red button: "As soon I press this button...":D

Although, i would also love to see a tablet mac.

Steve Jobs=God

Jan 12, 2008, 12:43 PM

Most other player above 70 bucks have an FM tuner built in. THe only thing is, the radio seldom plays anything you want to listen too. Personally, listening to radio while driving makes me want to drive the car right into things. All those ads, soulless music and, worst of all, DJs make me very angry. I'm happy to have an iPod with an FM transmitter so I can listen to some relaxing music and podcasts.

Second point, FM radio is far from CD quality. Sound is compressed (in an analogue fashion) making soft sounds louder to make it cut through the airwaves better. I wouldn't mind satellite radio on the iPod but that would probably not fit in there nicely.
:o

That made me think of something, didn't the CEO of AT&T let slip something about 'iTunes Radio' a few months back?

Game_Hunter

Jan 12, 2008, 12:43 PM

I didn't read the whole thread so feel free to **** in my hat if someone mentioned this before, but wasn't Apple one of those bidding on the 700Mhz wireless range?

Perhaps they're integrating some sort of Apple wireless tech/service into their line of products starting with some unveils this year. iPhones and iPods and laptops seem the obvious choices but some sort of rental service integrated into :apple:TV that sidesteps the internet could be very interesting. They wouldn't be able to surprise launch something requiring that sort of infrastructure but they could announce it as underway for the US market in 2008.

Anyway, I'm saying this is wireless if there's a clue in it and probably service oriented.

colinmack

Jan 12, 2008, 12:44 PM

Especially if PVR functionality is added to :apple:TV.

As much as I'd like it, I don't see it happening...I had always held out hope that eventually some sort of integration with Elgato EyeTV would happen.

Although with the recent SlingPlayer/SlingBox rumours, it has me wondering whether that will become the integration they introduce to connect TV programming to the :apple:TV.

From Apple's POV, it may be a better fit than Elgato's stuff, because it's not intended to record programs, just used for watching live TV (and in principle, the SlingBox and :apple:TV models aren't that different...just different target devices)...they could add a Live TV option to :apple:TV, and because there's no recording, there's no impact to their iTunes video download revenue - more money for Apple, and the networks don't get pissed.

Guess we'll see in a few days... ;)

chaseardoin7

Jan 12, 2008, 12:44 PM

Brianstorm91

Jan 12, 2008, 12:49 PM

Everyone check the 9to5 homepage.
Commenter Jon Cotton (below) found Adium usage stats page that lists a machine model type as "MacBook Air".
Stats (http://www.adiumx.com/sparkle/?forceShow%5B%5D=model).
Scroll down and look for MacBookAir

sellitman

Jan 12, 2008, 12:53 PM

Mac prices going "Sky High".

Jobs announces a 25% across the board price increase on all Apple products.
:D

wongulous

Jan 12, 2008, 12:54 PM

Everyone check the 9to5 homepage.

Stats (http://www.adiumx.com/sparkle/?forceShow%5B%5D=model).
Scroll down and look for MacBookAir

CONFIRMED

;)

chedda

Jan 12, 2008, 12:55 PM

well wouldn't that be amazing. :apple:
1 i just press this switch....... BOOM
2 i am thinking implementation of time machine over wifi (airport extreme)
3 also "on air" refers to broadcasting
4 wishfull thinking on my behalf wants full bbc radio support in itunes
5 another personal wish is more differences between mbp range we have the standard 15, soon a light version 13, plus a super specced bad boy 17 ??(suits you sir)

otherwise the jetpack opening would be cool (LA olympics)

emotion

Jan 12, 2008, 01:05 PM

Adobe Air + iPhone = something's in the Air

http://labs.adobe.com/technologies/air/

There's your iPhone SDK.

Not impossible. However I doubt this would happen. I kinda fancied GoogleGears coming to the iPhone though.

kcroy

Jan 12, 2008, 01:06 PM

:D

I simply took the phrase: "there's something in the air" and went to an anagram website.

Since we are talking about networks, I assumed apple would call it "iNet"

Since it is a secret: I had it include the word "Shh" and I eliminated the word "a" in the search.

Here it is:

The big announcement will is:

"shh mini iNet theatergoers"

Which I am guessing is a small iPod device that you can watch movies on. Oh Crud! Wait a minute. They already have one of those. Back to the drawing board.

carlgo

Jan 12, 2008, 01:06 PM

Jobs will say "one more thing. Look up". Attendees will look up and Steve will make it rain.

Jobs will will say "how is that for something in the air?"

When it ends there will be much cheering and clapping, and the reviews will be very good indeed.

Hint: look up term "make it rain" if this doesn't make any sense to you.

Wild-Bill

Jan 12, 2008, 01:16 PM

Maybe the "something in the air" will be a tv tuner added to the AppleTV.

Or maybe its just a reference to their movie rentals or something.

zzebi

Jan 12, 2008, 01:25 PM

iPhone:
The leaked firmware version cannot be 1.1.3 but it has to be 1.2.
Minor revision changes indicate minor fixes/changes but according to the leaked information the new version contains some very significant changes.
The fact that the firmware version on the leaked software was 1.1.3 may indicate two things:
- it was either a very early testing version of the software >> the final one might be significantly different
- it is fake

OS X:
If Apple wants to continue the frequent updates of OS X then it is time to announce the next release (expected release date: 2009). We can anticipate a short teaser and the announcement of the official name of OS X 10.6.

Nadav

Jan 12, 2008, 01:25 PM

Maybe an ultraportable notebook that runs on solar power? It could be anythiing at this point, only a few more days to wait.

anubis72

Jan 12, 2008, 01:31 PM

Wow, people are really stretching here. The most logical seems to be the AppleTV/iTunes movie rental thing, but hasn't the AppleTV ALWAYS been wireless? And the most gay prediction seems to be the "greener" mac products. Yeah, they'll focus the entire conference on that, I'm sure, especially after their stock took a dive. :rolleyes:
And the typeset analyzers...well, they probably believe in this guy (http://www.hdrenterprises.net/).

iCube

Jan 12, 2008, 01:31 PM

Apple launched a satellite and is offering free nation-wide wi-fi access.
The truth is out...

teej912

Jan 12, 2008, 01:37 PM

a remote that lets you see and view itunes and stream it room to room directly to audio equipment or through a powered amp to speakers

flashframe

Jan 12, 2008, 01:42 PM

http://bp0.blogger.com/_DVemXS6fKCQ/R4gArx-jQqI/AAAAAAAAABE/lq5q9VyEzjM/s1600/macbook_air.jpg (http://www.macpredictions.com/2008/01/macbook-air-sub-notebook-with-no-cables.html)
This is my guess.
www.macpredictions.com

It's a great read.

Glideslope

Jan 12, 2008, 01:43 PM

I just figured out what "There's Something in the Air" really means. It's a hint that Steve Jobs will step onstage and name his heir! :eek:

After seeing his picture shaking the Terminators hand at the Ca. Hall of Fame induction I had the same thought.

Weird.

FoxyKaye

Jan 12, 2008, 01:56 PM

I've stayed out of the fray on this whole debate, but something I stumbled across today on AT&T's Web site gave me pause, and maybe someone else can answer as to whether or not it has always been there.

I was looking at iPhones for myself and my partner (tax-return season is coming!), and under AT&T's iPhone FAQ page, I found this (bold for emphasis):

"Q. What type of coverage is necessary for using data on iPhone?
A. In order to use data such as email, Google Maps, YouTube videos and web browsing, AT&T recommends using iPhone in a 3G or EDGE Network coverage area, or from a local Wi-Fi connection."

Here's the actual page link: http://www.wireless.att.com/learn/iphone-faqs.jsp

Has it always said 3G or EDGE, or is this new? Or, just a boilerplate from AT&T that made its way into the iPhone FAQ?

I really don't want to fan the flames on this, but with all the press over the past year about the iPhone not being compatible on 3G, it did strike me as a bit unusual that AT&T is saying "3G" in their FAQ.

mongoos150

Jan 12, 2008, 02:00 PM

I didn't read the whole thread so feel free to **** in my hat if someone mentioned this before, but wasn't Apple one of those bidding on the 700Mhz wireless range?

Precisely what I was thinking. I doubt it'll be this though, the auction is too far off for Apple to make a definitive announcement at Macworld.

Brianstorm91

Jan 12, 2008, 02:00 PM

3G iPhone was announced in the Autumn by AT&T

biecacka

Jan 12, 2008, 02:05 PM

who really knows with apple i hope it is something 3g related but my guess is as bad as the next persons:) maybe its a new program where if you think it iphone does it or something like that..........ithoughts:D

Rumbur

Jan 12, 2008, 02:12 PM

I googled thereissomethingintheair and found this

http://www.flickr.com/photos/myuibe/2187174600/

browsing pictures I also found this
http://www.flickr.com/photos/myuibe/2140686508/

Do you think it is some kind of a clue?

:confused::confused::confused:

bluedoggiant

Jan 12, 2008, 02:13 PM

FleurDuMal

Jan 12, 2008, 02:18 PM

A new Apple fragrance? iStink.

Jupitjes

Jan 12, 2008, 02:25 PM

MacBook Air - confirmed

MartL

Jan 12, 2008, 02:27 PM

a big red glowing button "legalize my library" in iTunes would be great. It could delete all my songs and then download the exact same songs. Pretty cool, huh? :)

nemaslov

Jan 12, 2008, 02:28 PM

Thunderclap Newman will now be on iTunes. Their song "Something in the Air" was used in the Magic Christian Film when the Rich guys put millions of dollars in a huge outdoor tank filled with cow crap, urine and feces of every kind and still people jumped in to get the money. :p

http://www.youtube.com/watch?v=_ybQpfr2-1M

Peace

Jan 12, 2008, 02:30 PM

I hope folks realize those Adium stats are based on "user submissions"

Do you think an engineer from Apple is going to "submit" MacBookAir ?

not

helmsc

Jan 12, 2008, 02:31 PM

I don't think it will be a new version of the iPhone since they are still shipping from Apple within 24 hours. I just ordered one last Thursaday and it shipped Friday. Have they done that before with a product to be refreshed in just a few days?

As for someone earlier talking about the 700MHz wireless spectrum auction ... it doesn't happen till the 24th.

<edit>
just checked Apple's online store and now it shows 1-3 days before shipping. For my sake and others that just bought one I hope this is just low stock and not indicating a refresh :(

pit29

Jan 12, 2008, 02:36 PM

Could that be the long awaited PowerBook G5? I could use one to heat my appartment... :confused:

gkarris

Jan 12, 2008, 02:41 PM

How can anyone not think this is in reference to the new thin laptop they will be unveiling with WiFi built in. It's obvious to me...
Or is there something in the air at the Moscone center. Quick...everyone take your gas masks and duct tape!

Steve is quitting - Phil Collins will be the new CEO, tonight... :p

No.

Well, Apple got rid of the floppy, they're getting rid of the optical drive - heck, while they're at it, they're dropping the wired network port altogether...

Also, the iTunes Wi-Fi store will be available on :apple:TV, and with the updates to iPhone/iPod Touch you can also use to purchase and rent videos...

Sync wirelessly also?

You can bypass the computer all together if you want.

Mykbibby

Jan 12, 2008, 02:51 PM

http://www.informationweek.com/showArticle.jhtml?articleID=205203799

Maybe we could get an included Blu-Ray Optical Drive in the thing! Who knows?

dukeblue91

Jan 12, 2008, 02:53 PM

I really hate to be the downer but this is just a slogan like " Redmond start your copiers".
It simply means there is Excitement in the air and as you can see it holds true here on MR.
Sorry guys.

SwiftLives

Jan 12, 2008, 02:55 PM

I guess we'll see 3G iPhones probably by late summer or fall.

I do expect that we will get capacity-bumped iPhones at MacWorld. Nothing bigger than 16GB. And not a second-generation model, either.

Martin C

Jan 12, 2008, 02:58 PM

http://www.informationweek.com/showArticle.jhtml?articleID=205203799

Maybe we could get an included Blu-Ray Optical Drive in the thing! Who knows?
It's not slot-loading.

The drive will be exhibited at CES in January, though whether the tray-loading model will be accompanied by a slot-load drive is unknown.
Source: http://www.electronista.com/articles/07/12/27/panasonic.95mm.blu.ray/

Cloudane

Jan 12, 2008, 03:00 PM

I got it! They're partnering with Microsoft to replace Aqua with.... Aero :p

Or maybe Steve has been to the UK recently and caught one of the nasty colds or vomiting viruses that's been going around here. Germs in the air *sniffle*

MacBook Air, huh. Believable enough, it'd emphasise the fact that it's almost as light as air itself, and it's a typical Apple name, enough to make you go "WTF?" at first only for it to become a perfectly normal and well known name later. Might sound a bit odd though.
Steve: "And here it is, the new MacBook Air"
Audience: "well? The MacBook what?" (The MacBook er.......)

chuckles:)

Jan 12, 2008, 03:07 PM

There wont be a macbook air.

thats a dumb name.

mongoos150

Jan 12, 2008, 03:10 PM

3G iPhone was announced in the Autumn by AT&T

Nothing was announced in terms of dates. All that was said was that a 3G iPhone would be coming in 2008.

doo-hik-ee

Jan 12, 2008, 03:16 PM

MacBook, MacBook Pro and MacBook Air!?@?!?7?HUH?

That just doesn't jive my babehs.

mongoos150

Jan 12, 2008, 03:18 PM

That just doesn't jive my babehs.
I think that's a good thing...

bluedoggiant

Jan 12, 2008, 03:19 PM

mongoos150

Jan 12, 2008, 03:33 PM

I am not sure if people heard what i said, but its possible apple do the same thing as Helio

helio is currently providing their phones, plans, and services, but the network piggyback's off sprint

i think that apple will continue to sell the iphone (obviously), but they will provide the plans, service fees, data plans and everything, but will piggyback of at&t

People thought Apple would become its own MVNO before the iPhone was announced - but they didn't. It would be quite odd for Apple to go that direction after signing a contract with AT&T until 2010 - if they wanted to go the MVNO path, they likely would've done it from the beginning.

recordprod

Jan 12, 2008, 03:35 PM

Something in the air? My guesses:

Air = Wind = Change... Something is changing. That could be the MacBooks or something like that?

Or, how about change of policy, eg, OS X on PC's?

:)

mongoos150

Jan 12, 2008, 03:38 PM

Something in the air? My guesses:

Air = Wind = Change... Something is changing. That could be the MacBooks or something like that?

Or, how about change of policy, eg, OS X on PC's?

:)

You can already run OS X on PCs. It just isn't officially supported. :D

nemaslov

Jan 12, 2008, 03:40 PM

It always surprises me when I read here posts now or right after MACWORD, when someone writes that they JUST bought an iPod or iPhone or Macbook and so on, and say that they are pissed since Apple just released a new faster bigger cheaper version.

I understand someone from the general public who is not a Apple head and does not read nor post here feeling that, but someone who purchases an Apple product so close to Macworld seems strange. I mean wait a month to see what's new or don't bitch.

You know next week there will be many posts of pissy people who feel cheated that their iPhone they just purchased is only an 8GB or something like that.

maccompaq

Jan 12, 2008, 03:46 PM

Or something with wings.

Apple will be announcing the new iCar, previously named Skycar. See the website below.

http://www.moller.com/

Masquerade

Jan 12, 2008, 03:49 PM

Ok. There's something in the air. Studies show that air in Rome is contamined with a nanogram of cocaine and two of cannabis per m^3! maybe apple is trying to combine these levels to power some portable devices instead bateries.

Cleverboy

Jan 12, 2008, 03:54 PM

recordprod

Jan 12, 2008, 03:54 PM

Another idea:

Cinema Displays that work wireless. Over time, many of Apple devices could send their output to Air (TM) displays, iPhones etc etc.

inmyname

Jan 12, 2008, 03:55 PM

..maybe the product they produce will be iphone/ipod touch size and technology with a SEPARATE folding bluetooth keyboard. Then suddenly that recent docking station patent becomes relevant. Want something portable?.. take the macbook nano out of your pocket and play with it. Want to do a little typing? take the bluetooth keyboard out of the other pocket, unfold it and get to it. Want to use a DVD burner, firewire stuff, USB , printer, ethernet etc etc etc? Plug the nano into the hub and oh look!.. You get a big 20" screen incorporated into the hub too! (and the [nano] isn't so heavy it causes the hub to topple over!)

Is it far off science fiction fantasy? Not really. I have a palm TX on which I carry multimedia on, has my schedule, task lists, mail, pdfs, etc etc. Connects to a fold out (iGo) bluetooth keyboard and lets me efficiently wordprocess when I want that functionality, runs about 7 hours between recharging, has SD/MMC expansion, wifi, ir blah blah blah..

Its technology that is a couple of years old I'm sure.. apple must surely have caught up by now, right?:D

johncarync

Jan 12, 2008, 03:57 PM

Here's a wrap up of the last couple of years of banners and what was released.

2005 had "Life is Random" for the banner and the iPod Shuffle was released.
http://www.macitynet.it/artimgs/aA20182/img5.jpg

2006 had iPod banners all over the place and the Intel-based Macs were released. It wasn't a big secret since Jobs had told developers about Intel Macs at the previous WWDC
http://images.apple.com/hotnews/articles/2006/01/mwsf/images/banner5601.jpg

2007 had a banner stating: "The first 30 years were just the beginning. Welcome to 2007." and the iPhone was released.
http://www.onedigitallife.com/images/macworld-sf-2007-banner.jpg

thegman1234

Jan 12, 2008, 04:03 PM

Nobody has guessed it!

Did anyone catch the small purchase of the "Ionic Breeze" technology by Apple in October of last year from Sharper Image??? While for a small number of people, the subject of some controversy, the Ionic Breeze technology will be integrated into ALL future Macs, causing work environments to become much cleaner of random dust and airborne impurities.

The (i)onic breeze means the "advertisement" is a WARNING.

"There's something in the air."

BEWARE. After MacWorld, it'll only be extra Ozone.

Save the planet!

~ CB :p

Lol oh god, I hate those air purifiers, they make the air smell bad. An iOnic breeze technology would stink, pun intended lol.

This had got to be a hint at some sort of wireless or internet based technology. Either that or they're just taking advantage of everyones anticipation, or it could be entirely unrelated and be simply a statement.

The different font is intriguing though, that may have more significance than the statement.

Here's a wrap up of the last couple of years of banners and what was released....

I wonder what 1997 banners said lol.

CWallace

Jan 12, 2008, 04:03 PM

2007 had a banner stating: "The first 30 years were just the beginning. Welcome to 2007." and the iPhone was released.

It was also when Apple dropped the "Computer" from their corporate name, formally positioning themselves as more then just a computer company.

So perhaps "There's Something in the Air" will refer to a new direction or a new market Apple is moving into...

toaster_oven

Jan 12, 2008, 04:05 PM

my bet's on flying cars.

or space aliens.

Unfunky kind of UFO
Here from the sun
You've got the groove and we want some
We're unfunky and we're obsolete
And we're out of time
Gonna take your funk and make it mine

CWallace

Jan 12, 2008, 04:06 PM

my bet's on flying cars. or space aliens.

Or both.

<Cue Thomas Dolby's "Aliens Ate My Buick".>

Brianstorm91

Jan 12, 2008, 04:06 PM

So perhaps "There's Something in the Air" will refer to a new direction or a new market Apple is moving into...

You mean the wrong direction? :cool:
Stick to computers Apple, please.

toaster_oven

Jan 12, 2008, 04:07 PM

Or both.

<Cue Thomas Dolby's "Aliens Ate My Buick".>

oh god, I hope so.

RBMaraman

Jan 12, 2008, 04:07 PM

"Somthing in the air", huh?

I'd imagine that whatever it is (or, more importantly, isn't) will certainly lead to disappointment in the air around MacRumors.

MatthewCobb

Jan 12, 2008, 04:08 PM

Has anyone actually waded through all these 29 pages (and counting) of excited speculation? I read pp 1-2, skipped to the end then clicked randomly in the middle.

FWIW (not a lot), I think
a) the "something" in the air idea is probably right, ie the tedious Beatles on iTunes

b) I really wish the blow-up MacBook Air with inductive recharging idea was true

Completely off-topic, what's the longest thread on MR? How much more nonsense do we have to write to beat it?

t0mat0

Jan 12, 2008, 04:12 PM

No need to go through 700 odd posts. I just did. It's not worth seeing them all! The rumors so far: It's all about wireless, Apple TV, thin tablets TVs Cinema Displays and laptops.

something in the air aka Wireless products/themes:
Apple gets Movie rentals, and also TV programmes via Sling Media. You add the hard drives, Sling sorts out the TV programming via the new SDK. Can sync or stream to all your Apple wired products (inc via Back to my Mac).
The NAS without the hassle. Airport v2/3.0 to accomodate this.
iPhone - SDK, update, GPS add ons with Garmin (and their software for Apple), other add ons.
Wireless Apple displays (Think Display Port tech)
Wireless 3G/WiMax/HDMI incorporated into laptops, Apple TV, everything else so you can create a dynamic network, all extenders to the hub.
Wireless iPhone syncing (lossless to aac downconversion to the iPhone too?) (sync content contact calender etc)
Wireless sales at Apple stores via wireless chip and pin readers - cut queues
Wireless iTablet shown (but not on sale yet. As per Wired)
Wireless Charging induction dock
Wireless sharing of music between iPhones. Please!

Other wireless things: Mighty Mouse (multi-touch, inbuilt GPS), iPods, USB, iPod buds, wired Bluray, Apple wiiRemote

Google - Apple spectrum deal. SDK finally reveals its secrets. Core animation shows big time. Mac Pro redesign for the late 2008 model; laptop redesigns, and also tablet later in year. Car products, on2, flash, and the usual fare (updated Leopard iTunes iPhones etc)

kudos to:
papja's view: Based in realism, it's what you should expect, pretty underwhelming and many hopes are shattered.
MD: "whatever it is, it's clearly going to just be another vehicle to deliver porn."
MacD: Global iPhone/Mac Computing Grid. Creating the Fastest grid in the World.
CWallace - idea of having a Apple network at airports to specifically get video and music downloads / charging pads
Chrisgeleven - for dreaming an ultimate dream for AppleTV 2.0: (Cable Card support (replaces HD cable box), DVR recording (Slingbox), Radio, Bluray/upconverting dvd slot, movie download rental/purchase (you rent, get for a week, it then goes back to preview only mode, but you can unlock it if you want to buy it without redownloading).
Corran Horn - p19 #454 Background to why above is gonna come this year.

Think big. 2008 only starts with MWSF. The wii remote, the wii remote hack, the zcam, multi-touch - the Tb drive, the HDTV, the wireless protocols, the higher bandwidth, the GPS Garmin Forerunner 405 (syncs with Nike shoes to add GPS location) Apple has a lot of markets it could go into after its biggest consumer gambles paid out. It's rival is the Xbox 360 gaming/media hub/Windows Media homeserver (which deletes files...) .mac's time to shine!/iPlayer by BBC (i'd faint if BBC relented and saw the error of their ways)

Apple money shot? Jobs pulls back the covers on the rig he's using. To show no wires connecting the Mac Pro with the dual screens. No wires between HDTV (which hasn't been given limelight by Jobs as a technology in the home yet), laptop, iPhone, and AppleTV3(inc Slingbox). And the iPhone's charging on an inductor pad (which is also the iMultitouch pad).

Check out the big players attending MWSF, and roll your own rumor! :D

doo-hik-ee

Jan 12, 2008, 04:16 PM

So perhaps "There's Something in the Air" will refer to a new direction or a new market Apple is moving into...

Finally! Somebody who's got it right.

Rumbur

Jan 12, 2008, 04:16 PM

Thats an iPod Hi-Fi ;)

You are right. Thanks.
What about that second picture. Is that a regular Ipod?

MatthewCobb

Jan 12, 2008, 04:24 PM

No need to go through 700 odd posts. I just did. (...)
Check out the big players attending MWSF, and roll your own rumor! :D

Thanks t0mat0! All I can say is, Steve must be wetting himself, because you can be sure it's NONE of these and the Just One More Thing will be different again...

Sceneshifter

Jan 12, 2008, 04:29 PM

Pretty funny how in that MW picture from 2006 there's not a single woman in the entire crowd to be spotted :eek::D:apple:

tba03

Jan 12, 2008, 05:05 PM

OTA ATSC for appleTV

bluedoggiant

Jan 12, 2008, 05:17 PM

You are right. Thanks.
What about that second picture. Is that a regular Ipod?

yes

Stella

Jan 12, 2008, 05:33 PM

You mean the wrong direction? :cool:
Stick to computers Apple, please.

If Apple had stuck to computers ( no iPod, iPhone etc etc) they could well be history today. Its not to difficult to see that the iPod saved Apple and was the beginnings of its new popularity.

Starship77

Jan 12, 2008, 05:33 PM

Pretty funny how in that MW picture from 2006 there's not a single woman in the entire crowd to be spotted :eek::D:apple:

yes, there is! Near the down/right corner (at least have long hair, and its blond)

segfaultdotorg

Jan 12, 2008, 05:42 PM

possibilities:
1. Airport Express 2.0 with support for video streaming or (Airtunes 2.0)

Airport ne plus ultra.

jonny

Jan 12, 2008, 05:56 PM

Something's in the air... the smell of cowsh*t... errr, i mean Starbucks coffee.

mrcammy

Jan 12, 2008, 06:15 PM

Can't y'all just wait 3 days? Soooo dumb...

recordprod

Jan 12, 2008, 06:20 PM

Ha ha, all this free brainstorming for Apple. Come up with a very open tag and see what ideas are generated for next years products :)

NAG

Jan 12, 2008, 06:25 PM

Can't y'all just wait 3 days? Soooo dumb...

There is a robot chicken for this...

CVV1

Jan 12, 2008, 06:33 PM

*doesn't read entire thread*
isn't there a macbook "air" rumor??? :eek:

nintwala

Jan 12, 2008, 06:45 PM

msizzle64

Jan 12, 2008, 06:46 PM

made this wallpaper :apple: :D

freeny

Jan 12, 2008, 06:52 PM

Spring is in the air of course :)
That or Phil Collins...

Chundles

Jan 12, 2008, 06:53 PM

Something in the air?

Isn't that just the smell of Microsoft crapping themselves in Seattle drifting gently down the coast on the northerly breeze?

vvebsta

Jan 12, 2008, 06:56 PM

i remember reading somewhere that steve jobs was very interested in those long-range wireless devices that would give internet to whole neighborhoods..kind of like the wimax service that att and intel were throwing there weight behind a few years back... thats the first thing i thought about when I read the slogan "Something in the air"...neighborhood Airport??

boss1

Jan 12, 2008, 07:01 PM

Its going to be a thin macbook or macbook pro with no power cords.

You put the laptop on a pad and it charges the battery. No cords, no power adapters. Thus "something" (power) in the air...:rolleyes::)

Very good. Just about everything else is already wireless with Mac products. This may be a good time for Apple to put their patents to practice.

"We have wireless internet but starting today.... we have Wireless sync & Wireless charge. Why plug in anything at all? Something is in the air, Mac book Air."

blipstutter

Jan 12, 2008, 07:01 PM

ebouwman

Jan 12, 2008, 07:02 PM

If Apple had stuck to computers ( no iPod, iPhone etc etc) they could well be history today. Its not to difficult to see that the iPod saved Apple and was the beginnings of its new popularity.

Totally agree, plus the iPod and iPhone are awesome!

Can't y'all just wait 3 days? Soooo dumb...

Can't you go to another thread, god!

coolchan

Jan 12, 2008, 07:03 PM

Apple is integrating everything using Wireless USB!!!

ebouwman

Jan 12, 2008, 07:06 PM

The reflection of the city over the Apple logo could hint to free wifi.
San Francisco wants to become the first city with free citywide bandwith.

Originally Google had planned to offer it, but the deal collapsed. The last rumor was a partnership between various companies to provide the service. The point was to turn computers into a great equalizer, and allow disadvantaged households the same ability to ruin their lives with internet porn. Or something like that. It could also be used to sync all the Apple products into one home network.

It's possible Apple scrapped their plans for 3G, and realized it was more cost effective and better publicity to just blanket the first city with wifi, in turn creating a city full of switchers.

Ya google already did that...
http://www.google.com/tisp/
:D

oh wait, thats not really wireless, but it's free internet

vvebsta

Jan 12, 2008, 07:13 PM

The reflection of the city over the Apple logo could hint to free wifi.
San Francisco wants to become the first city with free citywide bandwith.

Originally Google had planned to offer it, but the deal collapsed. The last rumor was a partnership between various companies to provide the service. The point was to turn computers into a great equalizer, and allow disadvantaged households the same ability to ruin their lives with internet porn. Or something like that. It could also be used to sync all the Apple products into one home network.

It's possible Apple scrapped their plans for 3G, and realized it was more cost effective and better publicity to just blanket the first city with wifi, in turn creating a city full of switchers.

i agree with you...it seems like apple thinking. steve seems to like the 'hey buy this device because it just works' mentality. start selling some kind of long range wireless device that will allow people free internet and even blanket those pesky remote places that ATT edge doesnt reach..so the iphoners can have faster internet anywhere

*however i don't think the reflection in the window is a planned apple intention for their ad**

boss1

Jan 12, 2008, 07:16 PM

I figured it out! (if this hasn't already been posted somewhere in the book of replies this thread has become) Something is in the Air. Apple iTunes Record Label.

vvebsta

Jan 12, 2008, 07:19 PM

I figured it out! (if this hasn't already been posted somewhere in the book of replies this thread has become) Something is in the Air. Apple iTunes Record Label.

AIRL?

Digital Skunk

Jan 12, 2008, 07:25 PM

AIRL?

Same thing I thought. :D

I am telling you, it's a new 17" Ultra Professional notebook with kick @$$ hardware that makes the Alienware laptops look like they were made from Mac Mini parts.

NAG

Jan 12, 2008, 07:27 PM

Apple Records Is A Lie.

boss1

Jan 12, 2008, 07:31 PM

I forgot to mention a brief statement from the person Apple partnered to run the new effort:

" ugh.....uh huh....we gotta let this one breathe Steve......turn my headphones up......turn it up....... YUP! Hovy's home! .....Newest addition to the ROC.......A. i. R. .... the Blueprint 3 is on its way.....Lets go get em Jobs!" :cool:

edit: nix the AiRL ... wasn't really thought out well in my original post.

just A i R .. Apple iTunes Records

Digital Skunk

Jan 12, 2008, 07:43 PM

Hmm. Maybe Apple is selling oxygen? Or Apple shoes? Or a scratch and sniff Mac?

QuarterSwede

Jan 12, 2008, 07:47 PM

Apple iTunes Records? I think not.

Labels already have a hard enough time making money and Apple is already the No. 1 digital music distributor through the iTunes Store. It just isn't going to happen. Nor would I want it to.

veth

Jan 12, 2008, 07:47 PM

I think that whatever is revealed, Wimax (or some variant of it and/or 3g) will be somehow involved.

Check this article:

"WiMax has effectively been folded into 3G's future development, after the International Telecommunication Union's (ITU) decision to include it in the IMT-2000 set of standards."

http://www.cnet.com.au/broadband/wireless/0,239035991,339283162,00.htm

Rumbur

Jan 12, 2008, 07:50 PM

I figured it out! (if this hasn't already been posted somewhere in the book of replies this thread has become) Something is in the Air. Apple iTunes Record Label.
I do not think that this will be a record label. It will most likely be something much , much bigger. They put the banner so early to generate the buzz.

Awesome discussion. I just can't wait to find out more...:apple:

ALT-255

Jan 12, 2008, 07:50 PM

Could be Apple have diversified into the aeronautical industry!
The iPlane or Plane Pro.

Could be the long rumored iPhone Nano...

www.iPlane.com looks to be available... :D

Martin C

Jan 12, 2008, 07:51 PM

Some of you are reading way too into a simple banner that Apple has hung. I can see where MacBook Air can come from but some of you are really over analyzing this.

DaBrain

Jan 12, 2008, 07:56 PM

As much as I'd like it, I don't see it happening...I had always held out hope that eventually some sort of integration with Elgato EyeTV would happen.

Although with the recent SlingPlayer/SlingBox rumours, it has me wondering whether that will become the integration they introduce to connect TV programming to the :apple:TV.

From Apple's POV, it may be a better fit than Elgato's stuff, because it's not intended to record programs, just used for watching live TV (and in principle, the SlingBox and :apple:TV models aren't that different...just different target devices)...they could add a Live TV option to :apple:TV, and because there's no recording, there's no impact to their iTunes video download revenue - more money for Apple, and the networks don't get pissed.

Guess we'll see in a few days... ;)

Adding a Digital Tuner to the Apple TV amongst other things, would be a VERY SMART move! Considering that "all over the AIR TV" here in the US will be switching to the mandatory analog to digital switch! Everyone here will have to have at the minimum a digital tuner and there's a ton of TV users that still don't have one. Just think how many homes have multiple old analog TV's. This could be huge if done right!

This would give many people a reason to buy an Apple TV. Doesn't matter whether one has a PC or a MAC, either way Apple wins. Now throw in rental movies in addition to music etc and BOOM Apple increases their revenue many fold!

Now add to that a real choice of Ala Carte programming and Apple would be some real competition to satellite and cable providers.

Time will tell! Just a thought! :confused: