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shecky
Jan 11, 2008, 11:30 AM
just caught this on Ars Technica (http://arstechnica.com/journals/apple.ars/2008/01/11/macworld-ars-first-banner-up-at-moscone-center).

note the lightweight font, too. thin font.... thin macbook .... hmmmmmmmm

ErikAndre
Jan 11, 2008, 11:32 AM
"there's something in the air"

... there better be.. the wait has been too long.

iTim314
Jan 11, 2008, 11:32 AM
Hmm. Something wireless. :rolleyes:

bartelby
Jan 11, 2008, 11:38 AM
Hmm. Something wireless. :rolleyes:

Could be Apple have diversified into the aeronautical industry!
The iPlane or Plane Pro.

Could be the long rumored iPhone Nano...

switchhitter007
Jan 11, 2008, 11:39 AM
wireless power adaptor? wireless video? ...no cables whatsoever

Queso
Jan 11, 2008, 11:41 AM
It's how they get round the fingermarks on touchscreen issue. From Tuesday we'll all be using MultiBreath™

I'm just hoping it's nothing along the lines of "Welcome to the Social". That would be seriously rubbish.

Peace
Jan 11, 2008, 11:42 AM
Silly rabbits.Apple is talking about the new wireless Apple TV and associated iTunes movie rentals you download from them satellites ;)

Eidorian
Jan 11, 2008, 11:44 AM
Hmm. Something wireless. :rolleyes:My thoughts exactly.

Silly rabbits.Apple is talking about the new wireless Apple TV and associated iTunes movie rentals you download from them satellites ;)I'll get the aluminium foil hats.

Project
Jan 11, 2008, 11:45 AM
Hmm. Well I do love the font.

Peace
Jan 11, 2008, 11:53 AM
If this is the theme this year then it looks like wireless is the main product announcements. Unless they want to hide any reference to multi-touch.

Feverish Flux
Jan 11, 2008, 11:55 AM
Woah, different font - that's not Myriad Set like most of their stuff...

wake6830
Jan 11, 2008, 12:00 PM
They're skipping the whole touchscreen/tablet thing and moving straight to 3D holograms that allow you to type, drag/drop and everything else by moving your hands and fingers around inside the hologram.

shecky
Jan 11, 2008, 12:02 PM
If this is the theme this year then it looks like wireless is the main product announcements..

agreed, but thats why i am very very interested in the typeface. the thin (notably thin) typeface suggests something beyond just the obvious "wireless stuff" connotations of the wording. if that phrase was set in the normal Myriad Pro weight thats one thing, to me this says more than just that.

but then again i am a designer and clearly have a fetishistic relationship with typography. so i may be wishfully thinking. :)

FF_productions
Jan 11, 2008, 12:02 PM
Well it's obviously something wireless..but still very mysterious.

We'll see what happens.

evilyankeefan
Jan 11, 2008, 12:16 PM
"something in the air" best be referring to my new MBP.

Either that or it's Phil Collins coming to iTunes. :)

plumbingandtech
Jan 11, 2008, 12:17 PM
"something in the air" best be referring to my new MBP.

Either that or it's Phil Collins coming to iTunes. :)

Hmm..

MacBook Air (subnotebook, as in light as...)

MacBook Pro Air Edition.

Air MacBook?

Klaxons2012
Jan 11, 2008, 12:18 PM
agreed, but thats why i am very very interested in the typeface. the thin (notably thin) typeface suggests something beyond just the obvious "wireless stuff" connotations of the wording. if that phrase was set in the normal Myriad Pro weight thats one thing, to me this says more than just that.

but then again i am a designer and clearly have a fetishistic relationship with typography. so i may be wishfully thinking. :)

Type Addicts Unite! :)

Peace
Jan 11, 2008, 12:18 PM
The Beatles "Something"

shecky
Jan 11, 2008, 12:20 PM
Either that or it's Phil Collins coming to iTunes.

[off topic]

had to link this here. (http://www.youtube.com/watch?v=HkRLPdCccFE)

back to your regularly scheduled rumoring.

[/off topic]

Sky Blue
Jan 11, 2008, 12:21 PM
The Beatles "Something"

Thunderclap Newman - "Something in the Air"
:p

Peace
Jan 11, 2008, 12:22 PM
Actually all kidding aside..

MacBook Light.Or MacBook Lite.;)

Puck.
Jan 11, 2008, 12:22 PM
No it's Level 42's Something About You

Klaxons2012
Jan 11, 2008, 12:25 PM
Obviously Cheech and Chong's Up In Smoke is hitting the iTMS.

dalvin200
Jan 11, 2008, 12:25 PM
1) Apple bought Nike - Apple Air Sneakers to go with your iPods

2) Steve is gonna let one rip ...... :eek:

Very intriguing.. Apple keeping us on our toes days before the event!!!

it better not be anti-climatic!!

utgerger
Jan 11, 2008, 12:34 PM
Actually all kidding aside..

MacBook Light.Or MacBook Lite.;)

i'm impressed my friend.. ;)

sananda
Jan 11, 2008, 12:34 PM
Thunderclap Newman - "Something in the Air"
:p

could it be what the world has been waiting for? thunderclap newman's entire catalogue of four songs will be available on itunes? :D

flipperanubi
Jan 11, 2008, 12:35 PM
a

FJ218700
Jan 11, 2008, 12:36 PM
Hover-Boards, finally.

PlaceofDis
Jan 11, 2008, 12:40 PM
wireless of course. wonder if that means a new gadget thats wireless, or a re-do of the macbooks since they're so cord free

Eraserhead
Jan 11, 2008, 12:40 PM
Doesn't "something in the air" usually refer to love? So it could mean anything, which is why its showing ;).

Of course as a technological thing, it probably refers to wireless, or possibly something "light".

jonparadise
Jan 11, 2008, 12:45 PM
Maybe Apple have re-invented Air, and are releasing iAir, which is like air but looks nicer and is much easier to breathe with.

mackarone
Jan 11, 2008, 12:53 PM
Maybe an inflatable Mac?

devilot
Jan 11, 2008, 12:56 PM
Damn you all. I wasn't excited really about MWSF until this thread. :o

Wireless, eh? New Airport? New ultraportable? *ponders selling MB*

Retrograffica
Jan 11, 2008, 01:03 PM
It's acyually a typo - it's supposed to say something in the hair and Steve is going to pull a *insert preferred gadget* micro nano out from behind his ear.

In seriousness, a wireless Apple MediaCenter would be cool, put that in your front room with all your media on it then have your imac in your office, MacBook in the den, (and one in each kids room and your bedroom if Apple have their wicked way) everything would be 100% accessible all the time and if the MediaCenter was also the broadband router it would all be available remotely as well.

They could even make it look like the G4 Cube but in Aluminium and glass...mmmm

Much Ado
Jan 11, 2008, 01:04 PM
Is this 'something' Bertrand Serlet?

Thessman
Jan 11, 2008, 01:04 PM
AirBook

Paix247
Jan 11, 2008, 01:19 PM
Yes! Something interesting to discuss on a slow Friday afternoon.

PLEASE be a 12" MacBook Pro for $1799 or less! :D

Armsreach
Jan 11, 2008, 01:22 PM
Woah, different font - that's not Myriad Set like most of their stuff...

It's still myriad, just the light weight.

dongmin
Jan 11, 2008, 01:24 PM
possibilities:

1. Airport Express 2.0 with support for video streaming or (Airtunes 2.0)

2. Wireless AppleTV

3. WiMax or 3G integrated with new MacBooks

4. Slingbox to iPhone (as already rumored)

5. Some sort of iTunes integration with in-flight entertainment

6. Super-light MacBooks

esskay
Jan 11, 2008, 01:35 PM
Apple Airlines, a new premium air carrier to buck the trend of the various low cost airlines and cost cutting of services!

davidjearly
Jan 11, 2008, 01:38 PM
This might be silly, but there is nothing particularly 'Apple' about that sign. Other than the beautiful white typeface against black canvas, of course. As people have pointed out, it isn't Myriad set. Why would Apple change their font for one banner? Do they do this regularly?

Isn't it possible that this sign belongs to another company showcasing software etc at Macworld? Doesn't Apple normally have some sort of branding on their banners?

Excuse the ignorance if I have no idea.

David

Retrograffica
Jan 11, 2008, 01:41 PM
Could be that Apple are upgrading their branding, now they've got the whole world watching them. The Myriad look has been around for quite some time now...

Project
Jan 11, 2008, 01:41 PM
possibilities:

1. Airport Express 2.0 with support for video streaming or (Airtunes 2.0)

2. Wireless AppleTV

3. WiMax or 3G integrated with new MacBooks

4. Slingbox to iPhone (as already rumored)

5. Some sort of iTunes integration with in-flight entertainment

6. Super-light MacBooks

???

The Apple TV IS wireless.

The Apple TV IS Airport Express 2.

FJ218700
Jan 11, 2008, 01:44 PM
perhaps the new ultra-portable will not need a power cord.

I remember a patent application from a while back . . .

Paix247
Jan 11, 2008, 01:46 PM
perhaps the new ultra-portable will not need a power cord.

I remember a patent application from a while back . . .

True, I remember that. More reasons to hope for my new slim Macbook! yay!

Retrograffica
Jan 11, 2008, 01:47 PM
Yikes!:eek: Wireless electricity...I think I'll wait till they've ironed the bugs out of that one before I test it ;)

shecky
Jan 11, 2008, 01:50 PM
As people have pointed out, it isn't Myriad set.

it is, i believe Myriad Pro Light. i think banners are usually Myriad Pro semibold.

GFLPraxis
Jan 11, 2008, 02:06 PM
"Something in the Air"? My first thought is wireless.

This could refer to:

- iPhone updates (just firmware, perhaps an early SDK release, or more flash memory)

- Ultraportable laptop

- A more advanced download service (Rentals?).

Retrograffica
Jan 11, 2008, 02:06 PM
After reading this article (http://gizmodo.com/343246/what-to-expect-at-macworld-2008-and-why-we-think-it-will-bigger-than-usual) I think that it's entirely possible that Apple are altering their branding. Also the lack of an Apple logo could be explained by the fact that everyone at the expo would recognise it as them anyway and it adds to the air of secrecy and mystery that they love to use in their marketing.

shadowmoses
Jan 11, 2008, 02:06 PM
Its something to do with apple TV's upgrade. I am guessing it will be totally wireless in terms of being able to buy content from the box itself. ala iPhone music store. That coupled with affordable and vast library of movie rentals.

Also re-designed MBP. There;s definitely something cool coming!!

ShadoW

Flynnstone
Jan 11, 2008, 02:06 PM
Apple Airlines, a new premium air carrier to buck the trend of the various low cost airlines and cost cutting of services!

You could be close.

Maybe Apple's made so much money, they're buying Steve another jet. :)

Project
Jan 11, 2008, 02:10 PM
This might be silly, but there is nothing particularly 'Apple' about that sign. Other than the beautiful white typeface against black canvas, of course. As people have pointed out, it isn't Myriad set. Why would Apple change their font for one banner? Do they do this regularly?

Isn't it possible that this sign belongs to another company showcasing software etc at Macworld? Doesn't Apple normally have some sort of branding on their banners?

Excuse the ignorance if I have no idea.

David

http://images.appleinsider.com/macworld-banner-1.jpg

Retrograffica
Jan 11, 2008, 02:15 PM
Ok so maybe there is a logo...

Bets on Steve saying something like "but that's just the tip of the iceberg, BOOM"

John Purple
Jan 11, 2008, 02:17 PM
There's something in the air... that spreads ...
... like a virus :p

bartelby
Jan 11, 2008, 02:17 PM
Yikes!:eek: Wireless electricity...I think I'll wait till they've ironed the bugs out of that one before I test it ;)

It's ok, there's no bugs. They all died from the radiation.

Retrograffica
Jan 11, 2008, 02:18 PM
I wonder if that aluminium beveled logo has something to do with the design of the long awaited new MacBook Pros?...

...it's already featuring on the iPhone...

Paix247
Jan 11, 2008, 02:22 PM
I wonder if that aluminium beveled logo has something to do with the design of the long awaited new MacBook Pros?...

...it's already featuring on the iPhone...

Would Apple make a notebook computer with an :apple: logo that doesn't glow?

playstationdork
Jan 11, 2008, 02:23 PM
while the screen floats and is powered by powerful earth magnets.

Retrograffica
Jan 11, 2008, 02:24 PM
Would Apple make a notebook computer with an :apple: logo that doesn't glow?

I was thinking more of the edges of it

DsurioN
Jan 11, 2008, 02:24 PM
Apple is purchasing the 700 mhz range to offer free wireless iTunes in all of its products across North America!
;)

Made me think of the Beatles as well..

Retrograffica
Jan 11, 2008, 02:25 PM
With all the accusations of Apple not being eco-friendly enough, maybe they have developed a wireless power source that runs on depleted Greenpeace members :D

RoboCop001
Jan 11, 2008, 02:26 PM
Look! Up in the sky!

Is it a bird?

It's a plane!

No! It's an partially eaten flying apple!

It's landing!

[time passes]

Something's coming out of it!

[gasps and screams of anticipation]

IT'S SUPERMAN!

OMG! He must be using the new iFly! What's that, Superman? It flies better than you?

[Superman smiles and winks, and flies off, presumably to fight crime, but actually to go find Lois]

Introducing the new Apple iFly. Better than Superman.

Wow! I want to fly it over the Atlantic ocean!

Look everyone! An Apple PR rep just stepped out of the iFly! What's that Apple PR rep? It can't fly above water yet? It's a bug that's going to be fixed in a software update?

And you can fill it's 32GB of storage by syncing with iTunes on your Mac or PC? Wow!

Everyone swarm the iFly!

[riot ensues]

Scorch07
Jan 11, 2008, 02:28 PM
Would Apple make a notebook computer with an :apple: logo that doesn't glow?
I hope not, I want a glowing Apple on my MBP when I get mine next week.

iPoodOverZune
Jan 11, 2008, 02:31 PM
No teaser this time on apple website yet.:confused: Last time it was like a week before the MW. Wonder if there is going to be really something good coming out this time that could sling-shot AAPL up. I am worried about my AAPL now. :(

lcm123
Jan 11, 2008, 02:33 PM
With all the resources they have been putting into Leopard and iPhone, do you think apple has any manpower left to produce new product? though i'd like to think 'yes'
anyway, i wish they give us more hint than just 'something in the air', it sounds like it could be anything :)

sunfast
Jan 11, 2008, 02:36 PM
Hover-Boards, finally.

I have dreamt of owning one ever since I saw BF2

Anyway, the excitement builds!

walnuts
Jan 11, 2008, 02:38 PM
You know, I hate to say this, but it has a striking resemblance to the "Vista" font. Granted, "vista" is more narrow. Scary, huh?

http://att.macrumors.com/attachment.php?attachmentid=97285&d=1200072613

http://www.zdnet.com.au/shared/images/insight/vista_view/vistascreen1_440x330.jpg

anti-microsoft
Jan 11, 2008, 02:45 PM
How Exciting!! Can't wait!!:):):)

Retrograffica
Jan 11, 2008, 02:45 PM
You know, I hate to say this, but it has a striking resemblance to the "Vista" font. Granted, "vista" is more narrow. Scary, huh?


This could be more of the same shrewd move they did with the Leopard menu bar, I know it's nasty but Apple are trying to get more PC users to switch and offering them something they are familiar with would help the transition

Peace
Jan 11, 2008, 02:49 PM
http://images.appleinsider.com/macworld-banner-1.jpg

the color tone is similar to the Apple TV.

bsheridan
Jan 11, 2008, 02:53 PM
Its gotta be wireless (insert)!

I don't know what though..

Gilbare
Jan 11, 2008, 02:57 PM
Anyone thought it could be a 3G upgrade for the iPhone being announced? Last time I checked 3G frequency = 'something in the air';)

bsheridan
Jan 11, 2008, 03:00 PM
.

psxp
Jan 11, 2008, 03:07 PM
I betcha its to do with the Slingplayer..

maybe slingplayer software in the new update?

sishaw
Jan 11, 2008, 03:08 PM
Silly rabbits.Apple is talking about the new wireless Apple TV and associated iTunes movie rentals you download from them satellites ;)

OK, but can they transmit directly to the receiver in my tooth?

sunfast
Jan 11, 2008, 03:14 PM
You know, I hate to say this, but it has a striking resemblance to the "Vista" font. Granted, "vista" is more narrow. Scary, huh?

Good spot there old son, it does look awfully similar.

I won't judge until the keynote has happened....

InkMaster
Jan 11, 2008, 03:14 PM
the color tone is similar to the Apple TV.

hahaha, so what, now we're matching colours? looking for some hidden meaning behind them? ;) Wow, this is more exciting then the Da Vinci Code

Retrograffica
Jan 11, 2008, 03:14 PM
OK, but can they transmit directly to the receiver in my tooth?

Not a big enough BOOM.

We'll be getting some new hardware that we didn't know we needed until Steve told us we did.

TBRO
Jan 11, 2008, 03:21 PM
Jumping on the wild guesses her ;)

Anyone thought about airpollution yet?! Lower CO2 emmisions from production? :P

Apple's earlier been critizised for not being "environmental enough" in their production right?

Anyway, just a thought, hehe

mrgreen4242
Jan 11, 2008, 03:24 PM
Expanded wireless iTMS. Videos, rentals, etc.

eddietr
Jan 11, 2008, 03:26 PM
Jumping on the wild guesses her ;)

Anyone thought about airpollution yet?! Lower CO2 emmisions from production? :P

Apple's earlier been critizised for not being "environmental enough" in their production right?

Anyway, just a thought, hehe

I think you might be on the right track. And I think there will be some announcement about further environmental goals for the company.

Maybe the thinner font is a symbol of "reduced impact" or footprint of the company as a whole.

Since the MacPro and XServe are by far the most power hungry Apples, maybe that's the real reason they were soft launched a week early?

Don't forget all those saved trips to Blockbuster now with movie rental on iTunes! I'm sure Apple will calculate average carbon emissions of a trip to Blockbuster. :)

Lone Deranger
Jan 11, 2008, 03:37 PM
Isn't it obvious?? :D

NightStorm
Jan 11, 2008, 03:44 PM
Since the thought is wireless... maybe an updated 802.11n Airport Express?

Just thought I'd throw it out there on the off chance it is true.

RoboCop001
Jan 11, 2008, 03:53 PM
If it's not the iFly, it's the iFart.

The feature is that it sounds like a farty Startup Chime sound.

MacRumors
Jan 11, 2008, 03:56 PM
http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Appleinsider posts (http://www.appleinsider.com/articles/08/01/11/apple_hoists_theres_something_in_the_air_macworld_banners.html) a series of photos from the Moscone Center in San Francisco, the site of the 2008 Macworld San Francisco. The banners read :


http://images.macrumors.com/article/2008/01/11/macworld-banner-1_400.jpg

2008. There's Something in the Air

Macworld San Francisco kicks off with Steve Jobs' keynote on Tuesday, January 15th.

Article Link (http://www.macrumors.com/2008/01/11/macworld-san-francisco-theres-something-in-the-air/)

dubis07
Jan 11, 2008, 03:57 PM
There is something in the air....what could that mean?

Retrograffica
Jan 11, 2008, 03:58 PM
Hmmmn... Digital TV "is" in the air, maybe it will be :apple:TiVo ;)

MacSA
Jan 11, 2008, 03:58 PM
There is something in the air....what could that mean?

Wireless..............something

Small White Car
Jan 11, 2008, 03:58 PM
So the theme line suggests that their big products will have to do with wireless networks.

That really doesn't narrow it down any, but still, good to know!

antiDesign
Jan 11, 2008, 04:02 PM
Apple + Air (Satellites) + Garmin (Bobcat) = Apple GPS or GPS on iPhone

http://garmin.blogs.com/my_weblog/2008/01/chets-corner-it.html

cyberdogl2
Jan 11, 2008, 04:02 PM
Apple leaves clues almost as good as the Riddler's. I can't wait to see what they mean by AIR!

andrewag
Jan 11, 2008, 04:02 PM
Isn't it obvious?? :D


HAHAHA, that is great!!

inkswamp
Jan 11, 2008, 04:03 PM
I wish they had gone with "Something in the air this way comes."

Retrograffica
Jan 11, 2008, 04:04 PM
It's A.I.R - Apple Intelligent Robot! :cool:

FleurDuMal
Jan 11, 2008, 04:05 PM
"There's something in the air.."

Steve farted.

emotion
Jan 11, 2008, 04:05 PM
Hover-Boards, finally.

:)

Wimax support in the new MacBook thin?

CANEHDN
Jan 11, 2008, 04:06 PM
This has a lot of posts already. It's getting exciting.

jonnyb
Jan 11, 2008, 04:06 PM
"There's something in the air.."

Steve farted.

yeah, we've had that one already

Hls811
Jan 11, 2008, 04:06 PM
Wireless "Over the Air" application installations (similiar to the BB).

Popeye206
Jan 11, 2008, 04:06 PM
Hummm... I like the iPlane myself! :-)

Maybe Steve is cooking breakfast for the keynote? Really... it's probably a really thin, ultra portable and muti-touch version of the all new Airport Ultra Nano! :D Ohhhh.... I crack myself up sometimes! LOL!

Darn it! Is it Tuesday yet so we can just get this over with???? :-)

roocka
Jan 11, 2008, 04:08 PM
Earlier this week I saw a rumor about Apple and Garmin joining forces at this years MacWorld. I hope it's true as I bought some Garmin stock earlier this week and already hold 899 shares of Apple. Garmin desperately needs a new revenue source, especially in the new economic recession/stagflation, and Apple could use the best GPS consumer electronics maker in the industry to position themselves further ahead of the competition. Also, if it's an exclusive agreement, this could put them much further along than even Nokia who licenses the mapping software to Garmin for all their GPS.

Maybe a way for Apple to corner the market while telling their competitors to grab their ankles..

Roocka

iSee
Jan 11, 2008, 04:10 PM
Hmm. Something wireless. :rolleyes:

Or something with wings.

Retrograffica
Jan 11, 2008, 04:12 PM
Spoilsport, I thought we we're having a 'crazy' prediction discussion

Like the intoduction of an iToaster (like the one off Red Dwarf) maybe an iOxygen device so we don't have to worry about pollution

Lonon
Jan 11, 2008, 04:12 PM
Now I know what is the product Steve is going to announce!


An air conditioner!

The Apple Whoosh


It has amazing new features:

– Compact size. With it's ultra portable size you could transport it were you go, even if it weights the same as your refrigerator. It's that thin. And that heavy, too.

– Touchscreen. Because there is nothing worse that an air conditioner remote. Imagine a beautiful touch interface. Pinch once to put it in "comfort" with a smooth nice wind in your head, pinch twice to go "caribean" and holograms of caribean hot girls make the appearance around you. It uses sensors to detect were you are and place the holographic girls right there.

– .Mac Syncing. What happens when you go to a conference or a hotel and you want to relax like when you're at home but you don't have your Apple Woosh with you? Well, using .Mac syncing, all your Wooshes will remember your favorite settings. It's that easy. It's just work. Another reason to switch to Mac, even tough will work on Windows too, but the iTunes version will be crippled.

– Flash drive. What you say? Nobody wants memory on an air conditioner? Oh, your so wrong. Steve knows we want to see pictures in the roof while the Apple Woosh use a mosaic effect to present the family photos to... well, the family. And all of this magic uses Core Animation and isn't compatible with Tiger, so make sure so upgraded to the latest big cat.

– iTunes WIFI Store. Wouldn't it be great if you could purchase music right in the living room while looking at the caribean girls proyected by the Apple Woosh? Of course it would. Just watch the Steve demo at the keynote or wait for the Steve Jobs Clone demo at Apple.com, the same guy that demoed Leopard with the classical look of SJ.

– Integrated iSight. Don't you wish you could take photos with your air conditioner? Or make a video chat? The Apple Woosh includes a new iSight camera that will just know when you want to broadcast your life to the world. Just bounce your head three times and the Apple Woosh will kill the lights and open iChat for you, with all your lazy friends waiting for talking to you, because we know you think your so important.

– It's the ultimate reality show. You can make feeds and WooshCasts that your dummy friends will easily watch at there iPod or AppleTV. You would not need to know anything about air conditioners, let the Apple Woosh be up there for you, broadcasting your life to iTunes and, of course, making you cool. (Get it? "Cool"? Because it's a air conditioner. It makes you cool. Get it?)



The Apple Woosh will ship in "febiury" at the incredible cost of $499. But wait two months, because by then it will cost just $10.

Retrograffica
Jan 11, 2008, 04:13 PM
iM off to the iPub for an iPint to think about iThings iMight like

alexwaddell
Jan 11, 2008, 04:13 PM
My guess is that iTunes will support wireless syncing of content, contacts, calendar etc over home wifi and public wifi for iPhone and iPod touch (also over edge for iPhone).

Another possibility is that you will be able to buy movies & other high def content for download from your iPod tough/iPhone, your home iTunes will then download it and transfer to your Apple TV automagically.

Alex.

WannaBMW3
Jan 11, 2008, 04:14 PM
I can't wait :)

Doozy
Jan 11, 2008, 04:14 PM
Wifi access to your home music library. It would be great to have my entire collection available on my iphone.

bacaramac
Jan 11, 2008, 04:15 PM
Since Bill Gates is retiring, Stevie is buying out Microsoft and cutting production for Windows...Branding you say, this is it.

elppa
Jan 11, 2008, 04:15 PM
possibilities:

1. Airport Express 2.0 with support for video streaming or (Airtunes 2.0)

2. Wireless AppleTV

3. WiMax or 3G integrated with new MacBooks

4. Slingbox to iPhone (as already rumored)

5. Some sort of iTunes integration with in-flight entertainment

6. Super-light MacBooks

7. Phil Shiller suspended from the roof using an ingenious system of wires and runners. I'm sure Phil was made to jump through the air with an iBook in 1999 on to a huge safety mat.

Earlier this week I saw a rumor about Apple and Garmin joining forces at this years MacWorld. I hope it's true as I bought some Garmin stock earlier this week and already hold 899 shares of Apple.

Garmin and Disney have partnered (http://www.atmapsend.com/) before and I believe Steve Jobs has more than a passing interest in Disney (board member), so this only adds fuel to the fire.

liverbomb88
Jan 11, 2008, 04:15 PM
AppleTV with BluRay and iTunes store capability streaming HD content wirelessly to any HDTV in the house.

voncheech
Jan 11, 2008, 04:16 PM
too many expectations this year. i will surely be disappointed.
they can not top last year's iphone intro...

Cloudane
Jan 11, 2008, 04:16 PM
Something in the air..... yeah, that's people's PCs being chucked out of the window at the news of great new Macs :p

Or perhaps we're finally going to get those flying cars we were promised for year 2000.

Phil A.
Jan 11, 2008, 04:17 PM
If you look at the picture of the iPhone poster, it seems to have a couple of subtle differences compared to my iPhone:
http://images.appleinsider.com/macworld-banner-7.jpg

1) The white etching on the home button seems rounder than current iPhones
http://www.codefarm.co.uk/userpics/button.jpg

2) The In Call screen is different, and is that a desktop above the call status? Looks like some file icons there
http://www.codefarm.co.uk/userpics/files.jpg

3) Look very, very carefully at the top left hand corner: Is there a front facing camera hidden amongst the reflections?
http://www.codefarm.co.uk/userpics/camera.jpg http://www.codefarm.co.uk/userpics/camera2.jpg


Maybe I'm just suffering from pre macworld hallucinations, but that certainly looks different to my iPhone...

blueflame
Jan 11, 2008, 04:19 PM
I think they mean something along the lines of all the rats are jumping ship, and heading over the mac way. somethings in he air
Something in the air..... yeah, that's people's PCs being chucked out of the window at the news of great new Macs :p

Or perhaps we're finally going to get those flying cars we were promised for year 2000.

FJ218700
Jan 11, 2008, 04:19 PM
So the theme line suggests that their big products will have to do with wireless networks.

or wireless power . . .

cmob
Jan 11, 2008, 04:19 PM
Jobs will be taking all the unsold Apple TV units and shooting them out of a giant canon.

ltldrummerboy
Jan 11, 2008, 04:20 PM
You all crack me up. Apple changes their font and everyone starts decoding some secret message. Too funny.

Bobthemonkey
Jan 11, 2008, 04:20 PM
I've got a bad feeling about this.

Anyone else think that this may be a reference to the rumored ulta-portable design that is essentially a thin clinet, wiht all of the apps/storage handleed over the internet with dotmac/google apps.

It would boil the new machine down to a large iphone with a keyboard. While such an approach is OK for the BB or iPhone, I would hate to have it on a laptop.

The other expanations are for more pallatable.

blueflame
Jan 11, 2008, 04:21 PM
that is just the refresh rate being captured. and since it is just a lcd screen the lines are going horizontal, and its turned sideways.
A
If you look at the picture of the iPhone poster, it seems to have a couple of subtle differences compared to my iPhone:
http://images.appleinsider.com/macworld-banner-7.jpg

1) The white etching on the home button seems rounder than current iPhones
http://www.codefarm.co.uk/userpics/button.jpg

2) The In Call screen is different, and is that a desktop above the call status? Looks like somefiles icons there
http://www.codefarm.co.uk/userpics/files.jpg

3) Look very, very carefully at the top left hand corner: Is there a front facing camera hidden amongst the reflections?
http://www.codefarm.co.uk/userpics/camera.jpg


Maybe I'm just suffering from pre macworld hallucinations, but that certainly looks different to my iPhone...

fluidedge
Jan 11, 2008, 04:21 PM
Don't we post the 'tagline' every year?

Does anyone have the list of the slogans for the last few years and how they related to any product releases?? I believe this is a deliberate red herring by Apple. Pigs might be in the air - flying?

Either that or its something small(ish) like new Airport Express iTunes streaming thing. Maybe trying to make 2008 the year that everyone does away with CDs and downloads all their music and streams it around the house.

What about an Apple Radio of some sort? Able to play DAB radio and stream your iTunes.

robpow
Jan 11, 2008, 04:22 PM
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/3B48a Safari/419.3)

An Apple TV with a tuner?

emotion
Jan 11, 2008, 04:22 PM
Looks wider to me. Image isn't stretched either, look at the font.

Most likely a trick of perspective.

afields
Jan 11, 2008, 04:22 PM
Look! Up in the sky!

Is it a bird?

It's a plane!

No! It's an partially eaten flying apple!

It's landing!

[time passes]

Something's coming out of it!

[gasps and screams of anticipation]

IT'S SUPERMAN!

OMG! He must be using the new iFly! What's that, Superman? It flies better than you?

[Superman smiles and winks, and flies off, presumably to fight crime, but actually to go find Lois]

Introducing the new Apple iFly. Better than Superman.

Wow! I want to fly it over the Atlantic ocean!

Look everyone! An Apple PR rep just stepped out of the iFly! What's that Apple PR rep? It can't fly above water yet? It's a bug that's going to be fixed in a software update?

And you can fill it's 32GB of storage by syncing with iTunes on your Mac or PC? Wow!

Everyone swarm the iFly!

[riot ensues]

this brought the lols

Shua
Jan 11, 2008, 04:23 PM
Spoilsport, I thought we we're having a 'crazy' prediction discussion

Like the intoduction of an iToaster (like the one off Red Dwarf) maybe an iOxygen device so we don't have to worry about pollution

TALKIE TOASTER FTW!

Get the smeg out!

WyoMac
Jan 11, 2008, 04:23 PM
Thunderclap Newman - "Something in the Air"
:p

Call out the instigators
Because there's something in the air
We've got to get together sooner or later
Because the revolution's here, and you know it's right

The question is, who is Apple getting together with and what will it bring us?

Luke7610
Jan 11, 2008, 04:23 PM
Anyone know what's happening/what happened with the Wireless spectrum auction?

dokein
Jan 11, 2008, 04:25 PM
(A) Apple TV now has out-of-the-box DVR functionality for over-the-air HDTV.

OR

(B) Jobs is going to sit this one out and in lieu of the the usual product announcements, let Apple board member and Nobel Peace Prize winner Al Gore give a new and improved Keynote presentation about carbon emissions.

I just got my Mac mini / eyeTV HD DVR setup working, so both would suck, but (B) would suck more.

macfan881
Jan 11, 2008, 04:25 PM
Apple anouncesses global WIFI? would be nice to be able to go online with ipod touch/iphone were ever you could :confused:

theROZ
Jan 11, 2008, 04:27 PM
the cloud, the cloud. Everything is in the cloud.

my macworld predictions...

•nintento makes iphone games
•iweb pro
•iphone 2.0 update..
•apple digital...upload your own songs, get paid if they sell

emotion
Jan 11, 2008, 04:28 PM
Anyone know what's happening/what happened with the Wireless spectrum auction?

Good angle. I'm not sure Google has this nailed down yet. I expect a Google - Apple tie up when they do.

Shua
Jan 11, 2008, 04:28 PM
FBI, I think a terrorist plot is going to be happening on the 15th in SF! I think it might be a Chemical warfare! There are banners saying something might be in the Air!

sammoj
Jan 11, 2008, 04:28 PM
Your all missing this one....

The new Apple Board Member is from Avon Cosmetics.

I give you....

iFume....the new fragrance for men and women :rolleyes:

J

iPhelim
Jan 11, 2008, 04:29 PM
-

sedarby
Jan 11, 2008, 04:29 PM
This might be silly, but there is nothing particularly 'Apple' about that sign. Other than the beautiful white typeface against black canvas, of course. As people have pointed out, it isn't Myriad set. Why would Apple change their font for one banner? Do they do this regularly?

Isn't it possible that this sign belongs to another company showcasing software etc at Macworld? Doesn't Apple normally have some sort of branding on their banners?

Excuse the ignorance if I have no idea.

David

The banner has a huge :apple: underneath the slogan. It is branded and definitely Apple. Something in the air is probably iTunes Movie Rentals with Apple TV or the new iMac (don't know how something in the air applies to iMac but I'm sure Steve will enlighten us) ;)

elppa
Jan 11, 2008, 04:30 PM
Apple anouncesses global WIFI? would be nice to be able to go online with ipod touch/iphone were ever you could :confused:

And how are they going to pull this off infrastructure wise?

I haven't seen anyone errecting a wifi mast in my street yet? :)

aswitcher
Jan 11, 2008, 04:30 PM
Hmm. Something wireless. :rolleyes:

Yep, thats my guess as well.

Apple High Def TV tuner...in the new AppleTV

bilbo--baggins
Jan 11, 2008, 04:32 PM
Maybe they'll announced that they've finally got AirDisk working with the Airport Extreme n, and will apologise for their complete incompetence and track record with this product so far.

If we're REALLY lucky we might even be able to use AirDisk with Time Machine.

Or maybe it will be the smell of ******** when Steve gives some other product the false hype that the Airport Extreme got...

ltldrummerboy
Jan 11, 2008, 04:32 PM
If you look at the picture of the iPhone poster, it seems to have a couple of subtle differences compared to my iPhone:


I think you're right about the home buttons on the iPhone. Here's a picture of one from the apple website, and the one from the macworld poster.

Brianstorm91
Jan 11, 2008, 04:33 PM
There's an "m" in "there's something in the air", and there's an "m" in "MacBook Pro" therefore it's obviously a new MacBook Pro :D
Isn't it so obvious..

adamwc
Jan 11, 2008, 04:34 PM
"2008. There's something in the air."

It's an election year. iBull*****Detector
Don't take a deep breath. iBioChemAttackSensor

It would be great if Apple offered the ability to stream 1080i content wirelessly to my home theater, but that's not feasible yet, is it?

It would be thrilling if Apple released this ultraportable with a docking station computer. I'd be all over that, but it has nothing to do with being "in the air."

It would be amazing if Apple announced some kind of joint venture with Google to offer nationwide WIFI, but that's nowhere near being feasible.

It's fun wondering about what it might be. Hope the secret is something we all find delightful.

shecky
Jan 11, 2008, 04:34 PM
for a designer with such a relationship with typefaces as yours you should know that Apple's usual font is Myriad Set and that this is in fact a version of Myriad Set, just the rarely used 'light' version

see here for comparison: http://img508.imageshack.us/my.php?image=myriadrd6.png

yeah, i do know :) . look at my post from page 2:

it is, i believe Myriad Pro Light. i think banners are usually Myriad Pro semibold.

4God
Jan 11, 2008, 04:34 PM
iPhone 2.0 ;)

johncarync
Jan 11, 2008, 04:34 PM
possibilities:

1. Airport Express 2.0 with support for video streaming or (Airtunes 2.0)

2. Wireless AppleTV

3. WiMax or 3G integrated with new MacBooks

4. Slingbox to iPhone (as already rumored)

5. Some sort of iTunes integration with in-flight entertainment

6. Super-light MacBooks

Last year was iPhoneWorld so I don't think Jobs will concentrate much on the iPhone this year. I also don't think it is Slingbox because that would mean a product developed by someone other than Apple would take center stage...and that will never happen. A light computer is not really "in the air." Apple is too clever for that to be what they mean. And I don't think this will turn into AppleTVWorld either (although I do expect AppleTV-related announcements).

No...I think the focus will be on the Macintosh at this year's MacWorld. Therefore I vote for #3. Imagine every new MacBook equipped with an AirPort card that can access AT&T's 3G network. No more searching for WiFi spots. You could access the Internet at fast speeds while cruising down the highway! Pretty cool. It would definitely catch the competition off guard.

etandrib
Jan 11, 2008, 04:34 PM
me too...!

for a designer with such a relationship with typefaces as yours you should know that Apple's usual font is Myriad Set and that this is in fact a version of Myriad Set, just the rarely used 'light' version

see here for comparison: http://img508.imageshack.us/my.php?image=myriadrd6.png

I agree. I came to the end just to say that the font is Myriad Pro Light. The perspective may be throwing people off but if you really work with typefaces this was obvious.

MarlboroLite
Jan 11, 2008, 04:35 PM
Duuuuuuuuuuuuuuuuuuuuh it's the iPlane. How clueless can people be?!

CWallace
Jan 11, 2008, 04:36 PM
Apple is purchasing the 700 mhz range to offer free wireless iTunes in all of its products across North America! ;)

Perhaps not for that purpose, but one wonders what Apple could do with part of the 700MHz spectrum...

How decent is it for streaming video? With Slingbox rumored to be working on an iPhone and iPod Touch client, perhaps Apple is looking at streaming rentals to those devices for when you find yourself stuck in an airport because of a delayed flight. Make a great ad tie-in:

"There is something in the air, but it's not you because of snow at O'Hare. So why not catch the new episode of '(insert show name here)' while you wait for the next update at the gate?"

theROZ
Jan 11, 2008, 04:37 PM
Here is a geek observation, the apple logo on those banners have a silvery rim that is pretty similar to the iphone casing....hmm maybe I should go outside...

kps
Jan 11, 2008, 04:38 PM
Something in the air? FAA bans laptop use due to electromagnetic interference.

OK, but can they transmit directly to the receiver in my tooth?

Depends. What colour is your tooth?

Noeld
Jan 11, 2008, 04:38 PM
I think maybe a bunch of air themed releases

New laptop light as air
with built in 3G chip to get data over the air

Itunes movie rentals, updated apple tv, and slingbox for iphone is on the air

current iphone gets improved bluetooth for listening over the air, Google maps gets triangulation for getting location over the air, Starbucks lets you order coffee over the air

New iPhones will have 3G to let you download faster over the air and GPRS for getting your location over the air.

New and current iPhone to be able to make calls over wifi

appleguy
Jan 11, 2008, 04:38 PM
Come on guys get it right
it us be the PowerBook G5:p

louden
Jan 11, 2008, 04:39 PM
its gotta be:
Figure a new umpc, maybe a tablet, and make it always connected via some new 3/4G network. They'll make a tiny device that people will always carry.

The thing is, is it shouldn't be more exspensive than my existing phone plus data plan.

pohl
Jan 11, 2008, 04:40 PM
I believe this is a deliberate red herring by Apple. Pigs might be in the air - flying?

MacOS X for beige boxes! :eek: :)

MacinDoc
Jan 11, 2008, 04:41 PM
1. Big :apple:TV upgrade with bigger avaiable HD, 1080p output and PVR functionality, along with iTunes movie rentals.

2. iPhone 2.0 with up to 32 GB flash and the first wave of official 3rd party apps (those developers that were seeded with the SDK early). 3G data is also a longshot.

3. One more thing: MacBook Lite. Flash-based HD, external optical drive, low-power Penryn CPU, Intel integrated graphics, 10 hr battery life. In an aluminum case with multitouch interface. Apple's "best portable computer ever".

kevs
Jan 11, 2008, 04:41 PM
Earlier this week I saw a rumor about Apple and Garmin joining forces at this years MacWorld. I hope it's true as I bought some Garmin stock earlier this week and already hold 899 shares of Apple. Garmin desperately needs a new revenue source, especially in the new economic recession/stagflation, and Apple could use the best GPS consumer electronics maker in the industry to position themselves further ahead of the competition. Also, if it's an exclusive agreement, this could put them much further along than even Nokia who licenses the mapping software to Garmin for all their GPS.

Maybe a way for Apple to corner the market while telling their competitors to grab their ankles..

Roocka


You own over $150,00 worth of AAPL??? yikes.

basicfiend
Jan 11, 2008, 04:41 PM
Perhaps not for that purpose, but one wonders what Apple could do with part of the 700MHz spectrum...

How decent is it for streaming video? With Slingbox rumored to be working on an iPhone and iPod Touch client, perhaps Apple is looking at streaming rentals to those devices for when you find yourself stuck in an airport because of a delayed flight. Make a great ad tie-in:

"There is something in the air, but it's not you because of snow at O'Hare. So why not catch the new episode of '(insert show name here)' while you wait for the next update at the gate?"


Apple didn't bid for the wireless spectrum. The list of bidders is public information. So they can't do anything with spectrum they don't own.

iPhelim
Jan 11, 2008, 04:42 PM
-

Draythor
Jan 11, 2008, 04:43 PM
Hmm. Something wireless. :rolleyes:

My sentiments exactly.

fiftydollarshoe
Jan 11, 2008, 04:43 PM
"Something in the air" was a popular phrase used in the 30's and 40's to describe radio... it became popular again with the advent of television and it denoted that there was something special being played on either radio or TV.... presenters on either medium would say when they were about to play a new track or introduce a performance; "There's something in the air"..... so from this I would suggest it has to do with Apple TV and maybe radio/TV for iPod / iPhone.... then again it could be a floating multi-touch keyboard !

gusapple
Jan 11, 2008, 04:44 PM
If only you didn't have to be 16 to get into the Keynote without an adult.:( (Sniffle) Maybe next year.

michielrutjes
Jan 11, 2008, 04:44 PM
3G/UMTS, that's what's in the air! And now all we need is an iPhone that supports it. ...and is available in the Netherlands...

Foocha
Jan 11, 2008, 04:46 PM
The light cut of the Myriad font is probably used to indicate thin/light weight - as is the reference to air. I suspect that it's about the sub-notebook, which will be thinner than anything else on the market.

Other possibilities:

1. Inflight entertainment system - Dock connectors in every seat. iTunes/iPhone style touch interface in seatback displays - deal with American Airlines/British Airways/One World Alliance.

2. "Cloud" services - something big like making .Mac free and re-branding it to attract PC / iTunes / iPhone users

www.macpredictions.com (http://www.macpredictions.com)

tkidBOSTON
Jan 11, 2008, 04:47 PM
I have no idea whats coming but this just made me very excited for MWSF. Love the predictions too!

gopher
Jan 11, 2008, 04:48 PM
Apple starts a new Wimax internet provider!

Sbrocket
Jan 11, 2008, 04:48 PM
Hmm..

MacBook Air (subnotebook, as in light as...)

MacBook Pro Air Edition.

Air MacBook?

That sounds like something (corny) Steve would come up with, and it matches the posters too.

Sounds like a good possibility to me...

Fishd
Jan 11, 2008, 04:49 PM
Its something to do with apple TV's upgrade. I am guessing it will be totally wireless in terms of being able to buy content from the box itself. ala iPhone music store. That coupled with affordable and vast library of movie rentals.

Please god I hope so... a completely new :apple:TV would be a PITA as a decent layer of dust has not yet settled on mine!

Cutting through my own hypocrisy however, I'd personally (along with half the worlds geeks) love for it to be iPhone 2.0... 3G, 16/32 Gb and integrated satnav from Garmin... sorry 1.0 peeps :o

;)

basicfiend
Jan 11, 2008, 04:49 PM
Earlier this week I saw a rumor about Apple and Garmin joining forces at this years MacWorld. I hope it's true as I bought some Garmin stock earlier this week and already hold 899 shares of Apple. Garmin desperately needs a new revenue source, especially in the new economic recession/stagflation, and Apple could use the best GPS consumer electronics maker in the industry to position themselves further ahead of the competition. Also, if it's an exclusive agreement, this could put them much further along than even Nokia who licenses the mapping software to Garmin for all their GPS.

Maybe a way for Apple to corner the market while telling their competitors to grab their ankles..

Roocka

Hey everyone, I'd just thought you'd like to know that I'm loaded too. I have 901 shares of Apple....and I would have lost close to $18000 last week when the stock dropped, but fortunately it's only 5% of my portfolio. That and some prescient shorting mitigated my downside risk. So yeah, how about that new MacPro?

bilbo--baggins
Jan 11, 2008, 04:49 PM
Maybe they'll announced that they've finally got AirDisk working with the Airport Extreme n, and will apologise for their complete incompetence and track record with this product so far.

If we're REALLY lucky we might even be able to use AirDisk with Time Machine.

Or maybe it will be the smell of ******** when Steve gives some other product the false hype that the Airport Extreme got...

Or maybe a full sized Wireless Keyboard.

chrisgeleven
Jan 11, 2008, 04:50 PM
My ultimate dream for AppleTV 2.0:

Cable Card support, so it replaces your HD cable box
DVR recording
Radio deals (ie: an internet version of XM/Sirius), including the ability to listen to sports games (MLB, NFL, NBA, NHL) and maybe even live video of these events. If the tv networks can broadcast their shows on their web site with pretty good quality, you can do it on AppleTV too.
At least a upconverting DVD slot loading drive, but perhaps an "extreme" model with Blu-Ray support
Movie rentals and/or purchases straight from AppleTV


The ultimate goal would be to replace both my HD cable DVR and my DVD player with this.

Here is to hoping!

Wharrgarbl
Jan 11, 2008, 04:50 PM
Don't forget that AT&T is *massively* pissed at Apple and Steve Jobs right now. They intentionally torpedoed iPhone sales right before the holidays to punish Jobs for doing *something* really wrong.

What could that be? I bet it has to do with another carrier. Apple doesn't (yet) own 700mhz spectrum, and they *do* make a line of delicious mobile products that are crying out for always-on mobile bandwidth. Verizon is still hurting from snubbing the iPhone; who wants to bet that they sold Jobso a bunch of bulk spectrum for Macbooks or iTablets?

ts1973
Jan 11, 2008, 04:50 PM
Honestly, I hope it's just matter of speaking : like "spring is in the air", or can you feel the changes "in the air"...

I'm totally NOT interested in any wireless products, least of all iPhone announcements or iTunes (or was that iPay :rolleyes:) commercials. Got my belly more than full of that...

Give me some good Macs, plz pretty plzzz !

Blaxje
Jan 11, 2008, 04:53 PM
I bet it has to do something with the Greener Apple project.
"There is something in the air." is probably a reference to toxins and bad stuff released to the enviroment by Macs, currently.

So with that said, Steve will introduce the following enhanced products:

- New Cinema Displays, thinner, aluminium, LED backlight.
- New MacBooks (we know 13,3" LED displays were ordered by Apple some weeks ago), same design, new aluminium casing, LED backlight.

Apart from that, there are the changes that are likely going to happen:
- iTunes 7.6, including movie rentals
- iPhone 1.1.3 sofware (probably dubbed 1.2.0 or so)
- Updates on the 3G iPhone

None of the banners in the past really "teased" us with information about an upcoming product. They were just headlines offering some information about which route Apple was going.

Is there a list of MacWorld banners from the past? Love to see that.

louden
Jan 11, 2008, 04:54 PM
3G/UMTS, that's what's in the air! And now all we need is an iPhone that supports it. ...and is available in the Netherlands...

An iPhone or other umpc like device...

skellener
Jan 11, 2008, 04:55 PM
My ultimate dream for AppleTV 2.0:

Cable Card support, so it replaces your HD cable box
DVR recording
Radio deals (ie: an internet version of XM/Sirius), including the ability to listen to sports games (MLB, NFL, NBA, NHL) and maybe even live video of these events. If the tv networks can broadcast their shows on their web site with pretty good quality, you can do it on AppleTV too.
At least a upconverting DVD slot loading drive, but perhaps an "extreme" model with Blu-Ray support
Movie rentals and/or purchases straight from AppleTV


The ultimate goal would be to replace both my HD cable DVR and my DVD player with this.

Here is to hoping!

You'll probably see #5. Maybe they'll add a DVD drive. Maybe. The rest will NEVER happen. Not from Apple. They are not in the DVR business. They are in the pay to download business.

CBJammin103
Jan 11, 2008, 04:57 PM
Hey everyone, I'd just thought you'd like to know that I'm loaded too. I have 901 shares of Apple....and I would have lost close to $18000 last week when the stock dropped, but fortunately it's only 5% of my portfolio. That and some prescient shorting mitigated my downside risk. So yeah, how about that new MacPro?


LOL. Ouch. Play nice, children.


At any rate, this would ideally be the introduction of some sort of "always-on" wireless spectrum that Apple products (and ONLY Apple products) could use. A Macbook or iTablet that was always online would be revolutionary. However, it would be about the same (concept-wise, not in terms of actual speed) as being able to tether our iPhones to our Macbooks or MBP's via Bluetooth.

I'm a bit skeptical with that, though.

Realistically, I'm thinking improved iTunes Wireless store (more content, more devices included?) with a much improved Apple TV, either on the software/firmware or hardware level.

Probably also other things with something to do with the theme. Thinner MBP or Macbook, etc. We'll see. :p

4God
Jan 11, 2008, 04:57 PM
I'm sure there's no relation but I sure would like to see updates/price drops to the Cinema Displays. :D

Yankees 4 Life
Jan 11, 2008, 04:58 PM
"something in the air" sounds like Steve Jobs farted. I don't think the wait for that could be long enough.

hahahaha that would be hilarious

aswitcher
Jan 11, 2008, 04:58 PM
Wimax in Apple machines?

e28
Jan 11, 2008, 04:59 PM
Center stage, there will be a Tesla coil and Steve will announce they are going into the utility industry - supplying wireless electricity to the masses.

iPhelim
Jan 11, 2008, 04:59 PM
After reading this article (http://gizmodo.com/343246/what-to-expect-at-macworld-2008-and-why-we-think-it-will-bigger-than-usual) I think that it's entirely possible that Apple are altering their branding. Also the lack of an Apple logo could be explained by the fact that everyone at the expo would recognise it as them anyway and it adds to the air of secrecy and mystery that they love to use in their marketing.

oh yes, absolutely no sign of an Apple logo here....

SwitchingtoMAC
Jan 11, 2008, 05:00 PM
They're skipping the whole touchscreen/tablet thing and moving straight to 3D holograms that allow you to type, drag/drop and everything else by moving your hands and fingers around inside the hologram.


nah there going to introduce streaming directly into someones mind no need for a tv or anything else
:D:apple:

Foocha
Jan 11, 2008, 05:01 PM
Just remembering the iMac Dock patent - the dock communicated with the notebook wirelessly. I suspect this is what the "Something's in the Air" posters are about. Imagine if the new ultra-thin Notebook has no cables at all - doesn't even have any sockets - maybe not even power socket or USB. It charges through contact conduction, and talks to the dock & optical drive via WiFi or some proprietary wireless protocol design for this purpose.

By eliminating all connectors, and the associated electronics, they can probably make a notebook thinner than anyone has ever seen before.

www.macpredictions.com (http://www.macpredictions.com)

farmboy
Jan 11, 2008, 05:02 PM
Hey everyone, I'd just thought you'd like to know that I'm loaded too. I have 901 shares of Apple....and I would have lost close to $18000 last week when the stock dropped, but fortunately it's only 5% of my portfolio. That and some prescient shorting mitigated my downside risk. So yeah, how about that new MacPro?


until you sell. It's just a value.

Compile 'em all
Jan 11, 2008, 05:02 PM
No...I think the focus will be on the Macintosh at this year's MacWorld. Therefore I vote for #3. Imagine every new MacBook equipped with an AirPort card that can access AT&T's 3G network. No more searching for WiFi spots. You could access the Internet at fast speeds while cruising down the highway! Pretty cool. It would definitely catch the competition off guard.

THis is one of the most ridiculous posts I have read on this thread. Sorry. So you want Apple to go around the world creating contracts with all mobile operators in the world, so you can use 3G FOR FREE???!! Which isn't even available everywhere??!!.

Blaxje
Jan 11, 2008, 05:02 PM
Also notice, the big Apple logo on the banners has an Aluminium finish. Hence the stroke. This is the first time it has a texture like this, does it?

*Edit: Hell I was wrong. They used this kind of logo last year.*

jdee2wheels
Jan 11, 2008, 05:03 PM
Figure a new umpc, maybe a tablet, and make it always connected via some new 3/4G network. They'll make a tiny device that people will always carry.

This is my guess too. Very small notebook with built in 3G from AT&T. Data plan available for $20 a month or included with your iphone cell plan.

I seem to remember something coming up a few weeks ago where AT&T was thinking about offering their data plan as a standalone option and this would certainly fit.

MattInOz
Jan 11, 2008, 05:03 PM
the cloud, the cloud. Everything is in the cloud.

my macworld predictions...

•nintento makes iphone games
•iweb pro
•iphone 2.0 update..
•apple digital...upload your own songs, get paid if they sell

Can't have a "cloud" with out wed hosting.
So add big improvement to .Mac

Pandaboots
Jan 11, 2008, 05:04 PM
Wimax in Apple machines?

That's what I'm thinking. With Intel backing Clearwire and Apple and Intel are in love, I bet Apple will announce Wimax support on all new computers and devices. Ater all 2008 is the roll out for Wimax. Glad I own shares of Clearwire and Apple.

brooker
Jan 11, 2008, 05:05 PM
Type Addicts Unite! :)

Addicts Unite



Now what?

Juggler9000
Jan 11, 2008, 05:05 PM
"2008. There's something in the air."

It's fun wondering about what it might be. Hope the secret is something we all find delightful.

That's the most wishful thinking sentence I'm read on MacRumors in a long time. There's always someone who didn't get what they wanted, whether it is too expensive, too big, too small, too underpowered, too aluminum, or too much not like the PowerBook G5. Within 5 minutes of every announcement, the excitement and happiness is drowned out by the disappointed whines...

stoutboy1
Jan 11, 2008, 05:05 PM
Digital tv tuner built into apple tv then everyone with an older style could up grade for 2009.

Hurray for old school tv's

Cudadown
Jan 11, 2008, 05:06 PM
that is just the refresh rate being captured. and since it is just a lcd screen the lines are going horizontal, and its turned sideways.
A

LCD's do not do scan line refresh like crts.

Gamethrilller
Jan 11, 2008, 05:06 PM
Isn't digitalism playing at macworld?

davidjearly
Jan 11, 2008, 05:07 PM
The banner has a huge :apple: underneath the slogan. It is branded and definitely Apple. Something in the air is probably iTunes Movie Rentals with Apple TV or the new iMac (don't know how something in the air applies to iMac but I'm sure Steve will enlighten us) ;)

Yeah, thanks.

When I posted, we only had a single solitary image which had no branding.

Ignore what I said, I was just speculating as I haven't seen Apple ever deviate from Myriad Pro Semibold. However, it seems they are just using a light version of the same font.

David

Jupitjes
Jan 11, 2008, 05:07 PM
I'm sorry to tell this. It's strange to read 'There's something in the air' after just finishing reading an article about the biggest carpet bombing operation since 2003.
1) But I'd like to have my poor Airport Express updated for sound while watching movies.
2) And the poor iPod HIFI should be an iPod WIFI.
2) Wireless Blu-ray for the MacBook Nano.
3) iPhone 2 as a high speed internet hub when using the MacBook on the road.
4) A solution to get rid of all the cables?

N10248
Jan 11, 2008, 05:09 PM
It could be....

gifford
Jan 11, 2008, 05:09 PM
"something in the air"

Well this is easy, one only has to look at the evidence...

Note this weeks headline "End of the line for 'Air' Jodans"
see here http://chicagoist.com/2008/01/10/end_of_the_line.php

Well put two and two together and you get this...

http://cache.gizmodo.com/images/2006/06/Air_Apple.JPG

obvious really when you know

iPhelim
Jan 11, 2008, 05:10 PM
=

sharifi14
Jan 11, 2008, 05:12 PM
it is, i believe Myriad Pro Light. i think banners are usually Myriad Pro semibold.

I'll be honest; I was never aware there was a Myriad Pro-Light font, but I like it. I'm really glad this has been a hot topic in this thread because it's solved my burning question!

ricosuave
Jan 11, 2008, 05:12 PM
It has to be the long waited iPhone iTunes store now on the Edge network!

Steve Jobs=God
Jan 11, 2008, 05:13 PM
All this talk about what the main products are gonna be

I'm more excited about the 'one more thing...' to be honest, that is usually always the thing that bowls me over

FleurDuMal
Jan 11, 2008, 05:13 PM
yeah, we've had that one already

Whoops. I couldn't be bothered going through 5 pages checking first :(

Mac-Addict
Jan 11, 2008, 05:14 PM
Apples New WiMax service, covering the entire world, it will work with the iPhone 2 and all later laptops but Apple will sell an external modem plugging into the previous MBPs ExpressCard/34. The WiMax service has VOIP, the previous iPhone will still be being sold and will so until their contract runs out with each carrier. I got told from a friend of a friend of a girl friends mothers ex friend who knew this guy who says he worked in an Apple store and was told by his manager who was told by Steve who came up with the whole thing.

shecky
Jan 11, 2008, 05:14 PM
from John Gruber:


"Oh, also, a slogan for the show: “There’s something in the air.” My guess is it’s an AirPort-enabled network backup storage device for Time Machine."


maybe its just me but that seems a bit......... unexciting to base the entire theme of a macworld on.

Peace
Jan 11, 2008, 05:15 PM
If you look at the picture of the iPhone poster, it seems to have a couple of subtle differences compared to my iPhone:
http://images.appleinsider.com/macworld-banner-7.jpg



Maybe I'm just suffering from pre macworld hallucinations, but that certainly looks different to my iPhone...

Subtle ?? That's not the current iPhone interface when in a call.

It's blaring right at you.look at that iPhone.It shows the blue area at the top.Go make a call and see how it looks.

This is a new iPhone or creative license.

bdkennedy1
Jan 11, 2008, 05:16 PM
I think it's a computer that will fit inside your home and possibly carry around with you (There's something in the Air), that can use your modem's telephone line to connect to the WWW and display text and graphics.

gifford
Jan 11, 2008, 05:17 PM
MY PREDICTION: No matter how great the products Apple release on tuesday, that very day you will all be disappointed and moaning how it didn't meet expectations.

Thats one's for free.

Mac-Addict
Jan 11, 2008, 05:17 PM
I think it's a computer that will fit inside your home and possibly carry around with you (There's something in the Air), that can use your modem's telephone line to connect to the WWW and display text and graphics.

Ha that technology is years off. rtard.

Steve Jobs=God
Jan 11, 2008, 05:17 PM
Subtle ?? That's not the current iPhone interface when in a call.

It's blaring right at you.look at that iPhone.It shows the blue area at the top.Go make a call and see how it looks.

This is a new iPhone or creative license.

Or that the pic was either taken while the unit was mid transition, or it's a faulty display

where's the 'end call' button?

beppo
Jan 11, 2008, 05:17 PM
I think that Ive made it where all of your the mac mini keyboard mouse and monitor float

Sbrocket
Jan 11, 2008, 05:17 PM
Subtle ?? That's not the current iPhone interface when in a call.

It's blaring right at you.look at that iPhone.It shows the blue area at the top.Go make a call and see how it looks.

This is a new iPhone or creative license.

Looks like a normal iPhone where the display is shifted down almost midway, probably because of a bug with the display.

No cause for getting anyone's panties in a bunch.

Compile 'em all
Jan 11, 2008, 05:17 PM
Is that not what they are practically doing with the uh....urm...i dunno...iPHONE? Plus, the original poster only mentioned AT&T, they didnt talk about it going international.

uh...urm...NO.

The iPhone is released in a few select countries...FOUR to be exact. We are here talking about a computer that is supposed to be released in WAY more than 4 countries. sheesh, Do you guys seriously think that is a good idea?:confused:

Kedrik
Jan 11, 2008, 05:18 PM
Doesn't "something in the air" usually refer to love? So it could mean anything, which is why its showing ;).

Of course as a technological thing, it probably refers to wireless, or possibly something "light".

It's a cross between Love and itunes university. Yes, it's.....

iLove U!
:D

bdkennedy1
Jan 11, 2008, 05:18 PM
Nevermind

Subtle ?? That's not the current iPhone interface when in a call.

It's blaring right at you.look at that iPhone.It shows the blue area at the top.Go make a call and see how it looks.

This is a new iPhone or creative license.

Lacasse
Jan 11, 2008, 05:18 PM
..hmm... as many of you know .mac has really been struggling in the past few months.

Prediction:

Steve will announce an all new .mac service, with web based applications reserved solely for .mac members. Also a new feature will be the ability to store videos on your .mac which can be streamed to your iphone and AppleTV 2.

j.

toxicbomber
Jan 11, 2008, 05:20 PM
I heard from an Apple employee that there is a clue in the slogan. Come on guys, keep speculating! :eek:

netdog
Jan 11, 2008, 05:21 PM
The MacJordan Nike MacBook, complete with Swoosh. Available today at Niketown.

bretm
Jan 11, 2008, 05:21 PM
Subtle ?? That's not the current iPhone interface when in a call.

It's blaring right at you.look at that iPhone.It shows the blue area at the top.Go make a call and see how it looks.

This is a new iPhone or creative license.

That's not a poster, it's a big iPhone. They've got one in every store window. Different images scroll from bottom to top. Obviously this photo is in mid scroll.

BTW - All the iphones in iPhone commercials are very different than my iPhone. They show a small little photo of the person calling instead of a big full screen photo. Don't know why. It's the same in this ad.

rockthecasbah
Jan 11, 2008, 05:21 PM
I think it's a computer that will fit inside your home and possibly carry around with you (There's something in the Air), that can use your modem's telephone line to connect to the WWW and display text and graphics.

So an iPhone that is slightly more powerful and uses wireless instead of a modem... :p

aswitcher
Jan 11, 2008, 05:22 PM
..hmm... as many of you know .mac has really been struggling in the past few months.

Prediction:

Steve will announce an all new .mac service, with web based applications reserved solely for .mac members. Also a new feature will be the ability to store videos on your .mac which can be streamed to your iphone and AppleTV 2.

j.

These would be nice.

Also direct machine to machine syncing, synching to iphone/touch would be very nice.

Lacasse
Jan 11, 2008, 05:22 PM
Apple will become a cell phone provider. Period. That's it.

Peace
Jan 11, 2008, 05:23 PM
That's not a poster, it's a big iPhone. They've got one in every store window. Different images scroll from bottom to top. Obviously this photo is in mid scroll.

BTW - All the iphones in iPhone commercials are very different than my iPhone. They show a small little photo of the person calling instead of a big full screen photo. Don't know why. It's the same in this ad.


ahhh..Gotcha..Duh.
:o

quigleybc
Jan 11, 2008, 05:23 PM
Steve Jobs comes out, farts and then seems to walk away

say's "one more thing"

then farts again


over



:apple:

emotion
Jan 11, 2008, 05:25 PM
..hmm... as many of you know .mac has really been struggling in the past few months.

Prediction:

Steve will announce an all new .mac service, with web based applications reserved solely for .mac members. Also a new feature will be the ability to store videos on your .mac which can be streamed to your iphone and AppleTV 2.

j.

I like the sound of that. I'd love apple to do something progressive with .mac.

bdkennedy1
Jan 11, 2008, 05:26 PM
By George that is the best one yet. If they had their own cell network and put WiMax into the Apple TV and laptops, you could buy a .Mac subscription to download movies and access other content.

Apple will become a cell phone provider. Period. That's it.

digitalnicotine
Jan 11, 2008, 05:26 PM
It seems to me that the "something in the air" is all the speculation about what will happen on the 15th. The internet is full of predictions and excitement.

I predict some sort of touch screen UMPC device, an updated mactv box allowing 1080p and wireless itunes movie rentals, and blu-ray drives on the new iMacs, Macbook Pros, and Macbooks, along with an even sleeker design. Whatever happens, I'm confident I won't be disappointed.

EricNau
Jan 11, 2008, 05:28 PM
Something in the air? FAA bans laptop use due to electromagnetic interference.
No, you can use laptops mid-flight, just not during take-off or landing (just like any other electronic device).


I know it's a long shot, but anyone remember this announcement awhile back: Apple Announces iPod Airplane Integration (http://www.macrumors.com/2006/11/14/apple-announces-ipod-airplane-integration/)

aswitcher
Jan 11, 2008, 05:29 PM
Apple will become a cell phone provider. Period. That's it.

Thats a big expense and a very big risk. I dont think so.

What about stereo bluetooth headphones by apple with iPod adapters...

Tofaha
Jan 11, 2008, 05:29 PM
Steve Jobs comes out, farts and then seems to walk away

say's "one more thing"

then farts again


over



:apple:


lmao..thanks:eek:

ricosuave
Jan 11, 2008, 05:29 PM
That's not a poster, it's a big iPhone. They've got one in every store window. Different images scroll from bottom to top. Obviously this photo is in mid scroll.

BTW - All the iphones in iPhone commercials are very different than my iPhone. They show a small little photo of the person calling instead of a big full screen photo. Don't know why. It's the same in this ad.

If you take a pic with your iPhone and use it in your contacts, it will appear full screen.

If you assign a photo in your address book on the desktop, it will appear a small photo.

Peabody
Jan 11, 2008, 05:29 PM
Now that would be worth the MWSF entrance fee! I don't know why but this has to be the funniest thing I've heard on the board in months...
:D


Steve Jobs comes out, farts and then seems to walk away

say's "one more thing"

then farts again


over



:apple:

Macula
Jan 11, 2008, 05:31 PM
Bill gates farted

(UPDATE: I just realized other people made the same thought. Well, where there's smoke there's fire).

Tofaha
Jan 11, 2008, 05:31 PM
i agree with you...
everytime i read it, i laugh
Now that would be worth the MWSF entrance fee! I don't know why but this has to be the funniest thing I've heard on the board in months...
:D

Steve Jobs=God
Jan 11, 2008, 05:32 PM
Thats a big expense and a very big risk. I dont think so.

Did you read the recent article on the history of the iPhone?

If i read it correctly i think it said in it that while negotiating with the carriers they said they were more then willing to buy up minutes and become a carrier themselves

cdinca
Jan 11, 2008, 05:33 PM
If you look at the picture of the iPhone poster, it seems to have a couple of subtle differences compared to my iPhone:
http://images.appleinsider.com/macworld-banner-7.jpg

3) Look very, very carefully at the top left hand corner: Is there a front facing camera hidden amongst the reflections?
http://www.codefarm.co.uk/userpics/camera.jpg http://www.codefarm.co.uk/userpics/camera2.jpg



I say no on this one

http://70.47.1.63/imholder/phreflect.jpg

but yeah...it does look like icons on the desktop.

ptseng
Jan 11, 2008, 05:34 PM
Airport Wireless Mesh Network based on 802.11s

http://en.wikipedia.org/wiki/IEEE_802.11s

Mr.Gadget
Jan 11, 2008, 05:34 PM
My vote is for cell phone provider. Apple was investigating buying up bulk minutes in the early days of the iPhone development, so, one never knows. They could make some serious change if they entered the cell business... But... What an expense for Apple!

OK... Maybe I like the iPhone front facing camera idea. Video conferencing on the go.

antiDesign
Jan 11, 2008, 05:34 PM
Would they base MacWorld around something as simple as wireless this or that? It's got to be big, probably a new product. I'm still leaning towards the GPS thing. Garmin has already announced it will be at MacWorld with new software/product codenamed "Bobcat"

http://garmin.blogs.com/my_weblog/2008/01/chets-corner-it.html

Maybe it's a portable in-car computer system touch screen tablet with the works, how amazing would that be! GPS, mp3, video, phone, etc etc.

Macula
Jan 11, 2008, 05:34 PM
I think that by far the most pragmatic and likely scenario is that the slogan refers to streaming video on Apple TV and perhaps the iPhone, coupled with some content-related announcements (hi-def and/or rentals).

That's all, nothing more exciting.

Lacasse
Jan 11, 2008, 05:35 PM
Thats a big expense and a very big risk. I dont think so.

Apple has $15 Billion in Cash...and as a shareholder, (i'm not alone here) am a little upset that they're not doing anything with it. A billion or two won't kill them.

Remember that the iphone is the most profitable product line that apple has. I think that they will continue this trend into the other products, however in order to do so, you must build the infrastructure. Apple will either buy out a current player in the wireless sector, or will slowly deploy their own network, slowly integrating existing products into it... convergence.

aswitcher
Jan 11, 2008, 05:36 PM
Would they base MacWorld around something as simple as wireless this or that? It's got to be big, probably a new product. I'm still leaning towards the GPS thing. Garmin has already announced it will be at MacWorld with new software/product codenamed "Bobcat"

http://garmin.blogs.com/my_weblog/2008/01/chets-corner-it.html

Maybe it's a portable in-car computer system touch screen tablet with the works, how amazing would that be! GPS, mp3, video, phone, etc etc.

I really want an Apple Watch. And I really want an Apple GPS unit that works really nicely with my Mac and google earth. Chuck in BT for live stuff and connectivity to Macs and iPhones.

How many Apple Watches with GPS could they sell? My guess is millions.

Apple has $15 Billion in Cash...and as a shareholder, (i'm not alone here) am a little upset that they're not doing anything with it. A billion or two won't kill them.

Remember that the iphone is the most profitable product line that apple has. I think that they will continue this trend into the other products, however in order to do so, you must build the infrastructure. Apple will either buy out a current player in the wireless sector, or will slowly deploy their own network, slowly integrating existing products into it... convergence.

Its not going to be a few Billion. Its going to be a lot more and require a huge huge expansion of their business because its a new game. Its not like making an iPod, its about entering a very competitive environment by buying an existing telco. One that I think they cant even use the current iPhone with and we have seen nothing new at the FCC.

I think its clear Apple aren't going this way because there unique business model is to take a share of the profits.

MrCrowbar
Jan 11, 2008, 05:37 PM
I say no on this one

http://70.47.1.63/imholder/phreflect.jpg

but yeah...it does look like icons on the desktop.

Good catch. Guess I would have found it too if I had seen the original picture. Where can I find the original picture of that?

50548
Jan 11, 2008, 05:37 PM
It's pretty obvious, the THIN never-before-used font says it all...it's the subnotebook...:cool:

doo-hik-ee
Jan 11, 2008, 05:39 PM
Apple has $15 Billion in Cash...and as a shareholder, (i'm not alone here) am a little upset that they're not doing anything with it. A billion or two won't kill them.

Remember that the iphone is the most profitable product line that apple has. I think that they will continue this trend into the other products, however in order to do so, you must build the infrastructure. Apple will either buy out a current player in the wireless sector, or will slowly deploy their own network, slowly integrating existing products into it... convergence.

That would be incredible.

iPhone + not AT&T = Yay for all!

And that's just the beginning.

Luxor19
Jan 11, 2008, 05:39 PM
"There's something in the air"
"There's somthing in the thin air"

I think there's no doubt that it refers to the new thin lptop.

montana
Jan 11, 2008, 05:40 PM
Maybe it is referring to support of Adobe Air SDK for the iPhone. Maybe this is the SDK they have been talking about?

pwfletcher
Jan 11, 2008, 05:40 PM
See the following link for a two year old Patent App for a Nike / Mac cell phone:

http://www.macsimumnews.com/index.php/archive/nike_cell_phone_patent_references_apple/

cdinca
Jan 11, 2008, 05:41 PM
Good catch. Guess I would have found it too if I had seen the original picture. Where can I find the original picture of that?

the image was in philA's post...the one I was replying to.

TitoC
Jan 11, 2008, 05:42 PM
BTW - All the iphones in iPhone commercials are very different than my iPhone. They show a small little photo of the person calling instead of a big full screen photo. Don't know why. It's the same in this ad.

Actually, you can have the photo of the person you are calling show up either way (small as in the ad you are talking about) OR like you currently have (large, taking up the whole screen). Here's how. I will be using your "friend" Bob as an example of the person you want to have a picture show up on your iPhone:

To make it show up small, add the photo of Bob in your Address book contact list by cutting and pasting the image directly into the photo icon spot in Address Book. This will show up only as a small picture when Bob calls (as seen in the ads).

To make it show up large, have a picture of Bob in your photos that will sync up with your iPhone OR just take a picture of Bob with your iPhone. Now assign this photo of Bob as your contact photo.

PedalInducedBob
Jan 11, 2008, 05:44 PM
Been lurking for years (entertaining for sure), but I had to register because you clowns are missing the obvious on this one.

It is the infamous Mac iTablet (iPhone'esque only bigger), and the "in the air" part is... the keyboard.

It's a floating holographic projection type thing that you type on, therefore freeing up all screen real estate and no smudges.