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fluidedge
Jan 15, 2008, 04:04 PM
Ummmm, run that one by me again Apple??

$229 = 116

199 = $390

:confused::confused::confused:

I completely understand a small price difference between the two currencies, but this is a bit odd. Have Apple got this right.

Please someone tell me i'm missing something here?



MacBoobsPro
Jan 15, 2008, 04:06 PM
Ummmm, run that one by me again Apple??

$229 = 116

199 = $390

:confused::confused::confused:

I completely understand a small price difference between the two currencies, but this is a bit odd. Have Apple got this right.

Please someone tell me i'm missing something here?

US prices dont include sales tax (VAT). That being said UK will still be paying a slight premium as we always get ripped off by everyone. Its not as bad as you think but still ****!

overanalyzer
Jan 15, 2008, 04:07 PM
Unfortunately, it's pretty common for Apple's non-US prices to be much higher. Often they even use the same number despite large exchange rate differences....

liketom
Jan 15, 2008, 04:10 PM
i can see the UK price dropping to 169/199 as soon as we have the content on UK iTunes - until then Apple are just making as much as they can from a pretty useless box

an upgrade would have been nice to the hardware ( storage )

SpaceMagic
Jan 15, 2008, 04:18 PM
Im sure this is a mistake...it will be corrected soon i imagine

ansalmo
Jan 15, 2008, 04:20 PM
Unfortunately, it's pretty common for Apple's non-US prices to be much higher. Often they even use the same number despite large exchange rate differences....

True, but given that it was 199 yesterday too, it seems that the $70 price cut in the US has translated to......absolutely nothing in the UK :confused:

I guess liketom's probably right, but it's a strange message - you can buy it today at a high price with low features, and in a few months for a cheaper price with more features. I can't see them flying off the shelves anytime soon!

Still, I've got two and I think they're great already. I've no interest in buying or renting movies online, but some of the other minor new features might be fun.

Eraserhead
Jan 15, 2008, 04:21 PM
Give it a couple of days for them to update the price in the UK.

davidjearly
Jan 15, 2008, 04:29 PM
I agree with the OP on this one. The difference here is huge, much more so than normal. We haven't seen a price drop on our model yet. I think it will stay like that until the rentals are put in place for the UK.

David

superleccy
Jan 15, 2008, 05:11 PM
+1

I'm used to things being more expensive in the UK than US (even though the tax issue does make the situation look worse than it is), but come on Apple, let's have a price drop here too!

Okay, here's the deal Steve. Drop the 160Gb version to 199 and I'll buy one... again (ie, not take it back this time). Are you listening Steve? Steve, are you there Steve... Steve?

SL

Damien
Jan 16, 2008, 05:28 AM
This really is a joke, It was more before hand but to have a $70 dollar price drop in the US and keep the same price in the UK is a joke :mad: The prices are almost the same! It's like they simply swapped around the the symbols!

Project
Jan 16, 2008, 05:46 AM
The price differences can usually be largely explained by the VAT/sales tax issue, but not in this case. Apple TV got a 23% price cut in the States, but stayed the same everywhere else.

sananda
Jan 16, 2008, 11:20 AM
surely we will get a price cut soon. its plain odd that we don't get any reduction at all.

CWallace
Jan 16, 2008, 11:39 AM
Unfortunately, it's pretty common for Apple's non-US prices to be much higher.

It is not just Apple. The PS3 had the same price in Euros and/or Pounds as the US release did. The XBOX (360) might have, as well.

superleccy
Jan 16, 2008, 11:42 AM
It is not just Apple. The PS3 had the same price in Euros and/or Pounds as the US release did. The XBOX (360) might have, as well.
And don't get me started on Adobe... yet again!
SL

CWallace
Jan 16, 2008, 11:44 AM
I see the Master Collection of CS3 is 2799 Pounds vs. 2499 USD, so yeah, that's a serious hit.

Damien
Jan 16, 2008, 11:44 AM
It is not just Apple. The PS3 had the same price in Euros and/or Pounds as the US release did. The XBOX (360) might have, as well.

This is almost twice the price though, it's about 1/3rd extra. That is abnormally high.

OllyW
Jan 16, 2008, 11:48 AM
US prices dont include sales tax (VAT). That being said UK will still be paying a slight premium as we always get ripped off by everyone. Its not as bad as you think but still ****!

Since when has VAT been at 70% :p

nando2323
Jan 16, 2008, 12:25 PM
Unfortunately, it's pretty common for Apple's non-US prices to be much higher. Often they even use the same number despite large exchange rate differences....

I think it's pretty fair to say that ALL companies do this. Try this on for size once go to dell.com and price out a PC on the US site. Then go to dell.xx.com for whatever country and price out the same pc then do a currency conversion. I can almost guarantee that it will be 100%+ more money. I think its the import taxes and such that those countries have that make these prices super expensive.

Damien
Jan 16, 2008, 01:16 PM
I think it's pretty fair to say that ALL companies do this. Try this on for size once go to dell.com and price out a PC on the US site. Then go to dell.xx.com for whatever country and price out the same pc then do a currency conversion. I can almost guarantee that it will be 100%+ more money. I think its the import taxes and such that those countries have that make these prices super expensive.

This is not that, we are used to higher prices in the UK. The fact is that there was a price drop in the US and not the UK. Nothing to do with import taxes. It's over a $100 more!

nando2323
Jan 16, 2008, 01:18 PM
This is not that, we are used to higher prices in the UK. The fact is that there was a price drop in the US and not the UK. Nothing to do with import taxes. It's over a $100 more!

I understand what you are saying but the UK is not the only one that suffers from this trust me. I am originally from Brazil and everything there is 2-6 times more then here in the U.S and I noticed that about other countries that I have been to also Japan, and South Korea.

bilbo--baggins
Jan 16, 2008, 02:59 PM
Apple needs to make a certain amount of profit per customer. Because there are no movie downloads or rentals, and hardly any TV shows in the UK, they know that they need to charge more for the Apple TV in the first place to get their money.

Quite fair really. Besides, the resale value of the Apple TV is probably higher in the UK because it can be sold as 'hardly used', or 'as new'.

yetanotherdave
Jan 16, 2008, 07:41 PM
I really hope the base model comes down to 149 when itunes rentals are available in the UK, it would make sense,
$229 = 116
+ 20 VAT
136
+ apple UK rip off markup of another 10-15%
=149
Which is a 25% decrease, which is inline with the $79 reduction in the US.

Until then, I'm still not buying. If though, I can stick an external disk onto a time capsule and stream medai from that to :apple:TV, then I'm going to find myself buying both after the decrease!

Damien
Jan 17, 2008, 04:28 AM
I understand what you are saying but the UK is not the only one that suffers from this trust me. I am originally from Brazil and everything there is 2-6 times more then here in the U.S and I noticed that about other countries that I have been to also Japan, and South Korea.

Yeah, I was just saying Apple has no excuse, not that the UK are the only ones ;)

Derwood
Jan 17, 2008, 04:33 AM
Does anyone know if there is any problem with purchasing a US :apple:TV and brining it back to the UK?

I have a friend who is heading to the US next week and I might get him to pick me one up. It's only a tiny bit more than 100 with the exchange rate as it is.

If it works over here without any need for hacks or anything drastic, that sounds like a bargain.

Cheers, Derwood

Mac.
Jan 17, 2008, 04:40 AM
We always get ripped off with any sort of electronics.

Really pisses me off.

dalvin200
Jan 17, 2008, 04:47 AM
Jobs said that the AppleTV was getting a price cu.. but what he forgot to say, the price cut was excluding UK :( punk!

At least drop it down to 169 and drop the 160gb price down too!

Hopefully, by the time the UK movie rentals come along - which is when I will probably buy the AppleTV - we will not only see a price drop but also HDD bumps too, to accommodate the HD rentals.

Come on Apple.. stop being greedy.. there's a fine line, and this keynote you seem to have started overstepping it.. (no uk appletv price cut, 13 iPod Touch update....)

DarthTreydor
Jan 17, 2008, 05:04 AM
If I lived in the uk, with the exchange rate being what it is, I would save up a bunch of money then by a plane ticket to the us to buy all my apple gear at once.

G4DP
Jan 17, 2008, 07:32 AM
You guys forget, we get ripped off so much so Americans don;t have to pay the true cost of anything.

If America ever had to pay the real price for something then the country would shut down. Even before VAT or Sales Tax we get shafted. I don't mind paying a bit more because yes we are an island. But Apples tax to the rest of the world is starting to wear a little thin. Especially when the US gets price reductions and we either get nothing or a price increase to subsidize the American economy.

nando2323
Jan 17, 2008, 07:43 AM
You guys forget, we get ripped off so much so Americans don;t have to pay the true cost of anything.

If America ever had to pay the real price for something then the country would shut down. Even before VAT or Sales Tax we get shafted. I don't mind paying a bit more because yes we are an island. But Apples tax to the rest of the world is starting to wear a little thin. Especially when the US gets price reductions and we either get nothing or a price increase to subsidize the American economy.

People really need to stop blaming just Apple for this. Every corporation does this Apple, Dell, GM, Toyota, etc etc etc etc. Take a trip to Brasil for a change and see how much it costs you for these goods. You'll happily go back to the UK and buy it at that price. Go to Japan and look for a low end Dell laptop, you'll fly right back to the UK and buy it there. Apple is not the only company doing this people they all do it and have been doing it for years.

For example I priced out a low end Dell laptop and I mean low end on Dell's Brazilian web site and it came out to almost $3000 USD after conversion. This same exact laptop can be purchased on the Dell US site for $800 USD. Now where that $2200 goes IDK, but they have been doing it for years now and I don't like it.

I mean I am glad that I live in the US and don't have to pay these premiums but imagine what these people in these countries have to do to even get their hands on these goods. These are 3rd world countries if anything this stuff should cost less then the US and not more.

Brianstorm91
Jan 17, 2008, 07:51 AM
It's really getting beyond a joke nowadays.
I'd love for a reporter to ask someone high at Apple, straight out on video why we are always being charged more even after taxes.
It'd be fascinating to see what they come out with.

And yes, we know other companies do it, but this is an Apple forum.

fluidedge
Jan 17, 2008, 08:03 AM
I just wonder how many people Apple think they are going to catch out with this little scam.

Why bother buying a new :apple:TV for 199 when you can get one on eBay (i notice apple have none in the UK refurb store, wonder why? :rolleyes:) and wait for the software update in a few weeks??

At $229/129 it's actually a good buy. Take out the HDD and put in a 500GB yourself and you're onto a serious winner!!

Damien
Jan 17, 2008, 08:46 AM
People really need to stop blaming just Apple for this. Every corporation does this Apple, Dell, GM, Toyota, etc etc etc etc. Take a trip to Brasil for a change and see how much it costs you for these goods. You'll happily go back to the UK and buy it at that price. Go to Japan and look for a low end Dell laptop, you'll fly right back to the UK and buy it there. Apple is not the only company doing this people they all do it and have been doing it for years.

This however is simply cynical from Apple. We will blame Apple for this because at the moment they are the ones doing it and their premium is a lot higher than a lot of other companies in the UK! :mad:

But Apple were not content with that, no, they had to further it and announcea $70 price drop and not have it reflected here leaving the difference a joke! Almost twice the price for a device that does half as much.

This is not rip-off UK. We are used to the higher prices. This is completely out of line with even Apple's UK premium. Which as I mentioned before, is still higher than most other companies anyway.

This can not be defended. Apple will only listain when the EU gets involved like they had to for the iTunes pricing. Hopefully Apple are in the process of being investigated by the trading watchdogs and consumer groups for this insulting treatment. :mad:

I do like Apple but I cannot defend them here and the fact that dell and others do it does not mean Apple or any other company should be allowed to get away with it. Since this is a Apple forum and we're tlaking about the Apple TV it's apple that is getting the blame in this case.

Cloudane
Jan 17, 2008, 09:05 AM
Yeah I noticed this too, it sticks out like a sore thumb.

I'm no fanboy, but I'm usually first in line to defend Apple and others over this issue because it's our government who're greedy: they are the ones adding tax, import duty etc etc. All American companies also add a small extra on (10% or so) to cover the higher cost of operating over here - mostly related to the same issue, tax. Hell look at the cost of transporting things within the country (borrowing a few points from James May): You pay value added tax on the car, the loan interest and the insurance, then pay your road tax to put it on the road, then fuel duty tax to drive it, and then value added tax on top of the fuel duty tax (making about 70% of the fuel cost combined), and if you wish to drive into the centre of London you also pay a congestion tax....

However this is a lot more than the usual Ripoff Britain effect. This is either a mistake, or an even bigger and better example of Apple's overcharging!

nando2323
Jan 17, 2008, 09:34 AM
This however is simply cynical from Apple. We will blame Apple for this because at the moment they are the ones doing it and their premium is a lot higher than a lot of other companies in the UK! :mad:

But Apple were not content with that, no, they had to further it and announcea $70 price drop and not have it reflected here leaving the difference a joke! Almost twice the price for a device that does half as much.

This is not rip-off UK. We are used to the higher prices. This is completely out of line with even Apple's UK premium. Which as I mentioned before, is still higher than most other companies anyway.

This can not be defended. Apple will only listain when the EU gets involved like they had to for the iTunes pricing. Hopefully Apple are in the process of being investigated by the trading watchdogs and consumer groups for this insulting treatment. :mad:

I do like Apple but I cannot defend them here and the fact that dell and others do it does not mean Apple or any other company should be allowed to get away with it. Since this is a Apple forum and we're tlaking about the Apple TV it's apple that is getting the blame in this case.

I understand your points and I understand that this is an Apple forum and all. But my point is that this type of thing goes on way beyond just Apple so I am sure there has to be a reason for these much higher prices.

Whether or not it exists to fill their bottom end, I do not know. Maybe it's like Cloudane said all that Fuel and VAT tax, and this and that, is what drives these prices way up.

But I think that the major fault is with the government's and laws, not the company. Maybe thats the fault here in the US, and that we give these companies so many tax breaks and incentives, and thats why the prices are way lower. Who knows I am no lawyer or economist so I really have no clue but that's just my "educated" guess.

alFR
Jan 17, 2008, 09:41 AM
But I think that the major fault is with the government's and laws, not the company. Maybe thats the fault here in the US, and that we give these companies so many tax breaks and incentives, and thats why the prices are way lower. Who knows I am no lawyer or economist so I really have no clue but that's just my "educated" guess.

Taxes etc. are irrelevant here: the Apple TV's UK price (pre-Macworld) was what it was, whatever the reasons for that. The issue is that they announced a price drop at Macworld which has not been implemented in the UK. If they can afford to drop the US price by a certain % they can afford to drop it here by that %, no?

nando2323
Jan 17, 2008, 09:50 AM
Taxes etc. are irrelevant here: the Apple TV's UK price (pre-Macworld) was what it was, whatever the reasons for that. The issue is that they announced a price drop at Macworld which has not been implemented in the UK. If they can afford to drop the US price by a certain % they can afford to drop it here by that %, no?

Again I do not know their reasoning behind it. Maybe on these products the taxes and such are so high in all these other countries, and that's what causes these prices to be way higher, and price drops to not affect them because their cost margin is already really slim. Again I don't know this to be the factor it's just a guess.

But like I have said in every single post thus far, every company does it. Do I think its wrong?!? Yes I really think it's wrong, but it's just the fact and all companies do it. I do not know what is behind this and what causes these factors nor am I inclined to know.

MacSA
Jan 17, 2008, 10:06 AM
The issue is that they announced a price drop at Macworld which has not been implemented in the UK. If they can afford to drop the US price by a certain % they can afford to drop it here by that %, no?

They can afford to drop the US price because the rest of the World are subsidising the low prices in the US.

Cloudane
Jan 17, 2008, 10:33 AM
As I said it's easy to justify the "normal" price increase because of tax, import costs and the higher cost of living and operating a business here.

But this is more than that. IMO there's no reason there shouldn't be an equal percentage price drop other than either:

a) A mistake / temporary oversight
b) Pure greed, or
c) Waiting til it can be subsidised by movie rentals like it is in the USA.

My bet's on 'c', although these days I wouldn't put 'b' past them.

GlynJones
Jan 17, 2008, 10:38 AM
Does anyone know if there is any problem with purchasing a US :apple:TV and brining it back to the UK?

I have a friend who is heading to the US next week and I might get him to pick me one up. It's only a tiny bit more than 100 with the exchange rate as it is.

If it works over here without any need for hacks or anything drastic, that sounds like a bargain.

Cheers, Derwood

Yes, it will work fine in the UK. I got one on honeymoon in New York. You just need to either chop off the plug and replace with a UK one or (like what I did) get a figure 8 cable with plug and use that instead of the one supplied. These cables are very common (usually used to power radio's, CD's etc) and can be picked up at most electrical shops.

Hope that helps.

Damien
Jan 17, 2008, 10:47 AM
The tax doesnt add that much, it would still be about 129 to 139 with tax. Instead it's 200

jaw04005
Jan 17, 2008, 11:10 AM
They can afford to drop the US price because the rest of the World are subsidising the low prices in the US.

Let's not even consider the fact that iTunes Movie Rentals are only available in the United States. I'm sure it's not possible that such rentals could be subsidizing some of the cost of Apple TV.

Or the fact that a larger selection of downloadable content is available in the United States.

This is a "subscription revenue" product after all.

grahamtearne
Jan 17, 2008, 11:12 AM
were being ripped off again. I wonder what our rental prices will be when they finally hit the uk

::Lisa::
Jan 17, 2008, 11:22 AM
We always get ripped off with any sort of electronics.

Really pisses me off.Me too. Lets rip off the UK people on anything and everything. Not to mention petrol! There is another forum I go on and US people complaining about the extortianate $3 a gallon they pay for petrol. I'd love to have that price here in the UK! Makes it $9.44 we pay for a gallon! lol

McScooby
Jan 18, 2008, 04:10 AM
has 40Gb ATV currently for 135, grab em when you can!

Rbh
Jan 18, 2008, 05:19 AM
has 40Gb ATV currently for 135, grab em when you can!
I signed up purely to say thank you :D ATV winging its way to me now!

I had to search for them though - they don't seem to be listed in any of the browseable categories. This link (http://store.apple.com/Apple/WebObjects/ukBusiness.woa/9124046/wa/PSLID?mco=7E4FA1DC&nplm=FA711&wosid=0oETHExhBAkH2lV3yh12EkeLV2X) should take you straight there :)

Philpo
Jan 18, 2008, 08:57 AM
I looked first thing this morning and they didn't have any on there and thanks to you I now have a refurbished Apple TV coming in my direction! Thank you so much for making me take another look!

Much appreciated :D

Oh and 135 should be the new price anyway. Damn Apple!

- Chris

fluidedge
Jan 18, 2008, 11:08 AM
all gone!

Damn it apple! Either get more in the refurb store or lower the blimming price! We're alert to this little racket you've got going and no one's going to bite at this price!

I'm scouring eBay daily for any good buy-it-now deals.

I'm probably going to wait until we get movie rentals here in the UK (if we ever do - for some unfounded reason i've got a feeling it'll never happen in this country, the anti pirating police might put a stop on it?!)

Anybody fancy composing a polite, yet 'annoyed' email to Steve Jobs - I hear he answers such emails personally!

We might get the real reason behind the prices

mackiwi
Jan 21, 2008, 12:23 AM
Its the same situation here in New Zealand no price drop at all.

Its an even bigger croc of ****** when you think about how much the US dollar has fallen against most of the worlds currencies.

Wheras pre macworld it definitly wasnt worth its price (as no tv or movie downloads here), I was considering buying one when I heard about the price cut (so i can at least watch video podcasts and some of my ripped DVDs - copies of ones i own that is) but NO PRICECUT WHATSOEVER!!!

WTF!!!

Apple does it again.

stekerrod
Jan 21, 2008, 03:30 AM
to be fair it aint just Apple on this......we in the UK get ripped off over pretty much anything....look at our petrol prices compared to everywhere else in the rest of the world....the US pays around $3 a gallon (and they think that's high) where as we pay over 1 a litre!!!!!

Grasbak
Jan 21, 2008, 03:40 AM
I think we will see a price cut in the UK when they announce the rentals.

Makes for a bigger announcement at the time.....

evansc6
Jan 21, 2008, 04:17 AM
The most likely scenario is that the 6 major movie houses have each chipped in circa $70 per Apple TV on the basis they will make is back over the first year.

Apple is likely to still be getting the gross price of US$299 in the states, it just comes from 2 different sources - the consumer US$229 and the studio's $70.

Which is why Apple is discounting anywhere other than in the US. i.e. once the Studio's get access to your rental monies, they start subsidising the cost of an Apple TV globally.

It took forever and a day for Apple to release iTunes Store in Australia, so I don't have my hopes up...

Don't even ask about when we'll even see an iPhone either!!!!!!!!:mad::mad::mad::mad:

nitschi
Jan 21, 2008, 05:17 AM
Oh yeah, that's a topic I absolutely LOVE (...not!)

Let's take the "smallest" MBP: Here in Austria/Germany (i.e. Europe) we pay 1.899 EUR, that equals 2.746,86 USD (according to todays exchange rate)! What - the - FU..?! Exactly....

OK, the U.S. prices don't include VAT (approx. 15% AFAIR, please correct me if I'm wrong)... add those 15% and the actual price for the cheapest MBP in the US is approx. 2.299 USD. Yay, almost 500 $ difference for the SAME product. Thank you....

I absolutely DO understand that a company cannot adjust the prices to the daily changes in exchange rates, but this situation is just a LITTLE bit annoying... :(

surferfromuk
Jan 21, 2008, 01:33 PM
I love apple and I happily paid the 20 touch app update fee but I won't buy one of these until it hits 149ukp

FreeState
Jan 21, 2008, 02:37 PM
OK, the U.S. prices don't include VAT (approx. 15% AFAIR, please correct me if I'm wrong).(

Sales tax is a lot less in the US. If you live in the state of Oregon, Montana, or Delaware for example there is no sales tax at all. Each state charges its own amount, and possibly county and city as well - there is no federal sales tax. The highest sales tax is around 8.5%, with most states at about 6%.

http://en.wikipedia.org/wiki/Sales_taxes_in_the_United_States

fluidedge
Jan 21, 2008, 04:53 PM
listen, we know all about the usual price differences and sales tax and everything - thats nothing new.

The discussion here is about the abnormal price difference between the uk and us versions of the AppleTV.

I for one think that when (if...) the UK gets movie rentals, the price of the box will drop. Well it better had, else i'm not buying one. Not for 199, for 139 maybe.