Brochure Critique

Attached is a mock of a brochure I am doing for a company to promote their meeting, conference, registration services.

This is the inside spread using various shades of their brand colour, pantone 626.

I am still working on the other side which will have the back/cover and another (unique) service they offer.

All text is from the client (I find it too be heavy but this is what they requested). They wanted something that is clean, visual and reflects their brand environment - north/wildlife.

*Don't mind the watermarks on the images, they are comps and will be replaced by high res stocks once approved.

Please let me know your thoughts so far?

- Thanks

Thanks for the comments. My main concern is the text because it is a little text heavy, so I will take the advice on these points to help tighten things up. Good points regarding the orphans. I believe there are double spaces after the periods.

Do you think it is ok to have breaks in words periodically throughout the brochure?

I see examples of both.

ie.

Would this be ok as an ex-
ample. Or do you feel it is
best to try and not do this.

jerryrock said:

The inside spread should be congruous with one element unifying the three panels. This layout seems to chop it up with three panels each of which have a different topic. (You do know the fold is in the wrong direction) The right side panel normally folds in.

With that said your left panel would be better suited as the inside fold (other side of the right panel). the right panel on the back of the trifold and the inside spread dedicated to just the business information and offerings. That just leaves a catchy outside panel to design.

Just my opinion

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Good eye. This was a general idea, but you are correct on the folds and how it would play out or appear in reality, I will keep this in mind for future mock ups.

Also good point regarding the spread, as some brochures read more as a single piece then individual or separate pages. However, with that being said, the client had given the brief as panel 1...title and info, panel 2...title and info, panel 3...title and info so from that, I took it as each panel being an entity of its own.

nhioi said:

what program did u use to create that?

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The layout was done in Indesign and the mock up was created in Photoshop using the perspective/transform tool.

jerryrock said:

I have learned that the client is always right. With that said, clients can be a royal pain. I am working with one now that wants to dictate every part of the design, leaving me to wonder why I was hired for the job. I have learned to be diplomatic and now create two designs for each project (even if one is total crap) so the client will feel that they are still part of the process.

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lol...been there! I wonder what a mechanic would say if someone with limited auto experience brought their car to a shop and told them exactly what parts to use, where to use them under the hood and how to use them. I'm guessing they would not be nodding and grinning

SwiftLives said:

I actually disagree - left justification tends to make the layout cleaner and the text a bit more legible. Full justification leads to irregular word spacing from line to line. I usually try to avoid it. But that's certainly not a dealbreaker.

I know you said the images are comps, but is the bird on the left panel going to remain in color? It doesn't seem to match. I'd suggest making it gray.

Overall - great brochure.

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Good point. I may go grayscale with that image which will also inadvertently allow for 2 colour as the greens are all shades of Pantone 626. This will also be more cost effective for the client in terms of printing costs.

AlexisV said:

Looks good.

I'm just wondering if it would look better in Futura Light instead of Roman?

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The body is actually Futura Book, I rarely use Light for full copy because I find it rather thin in a appearance and sometimes difficult to read when there is a fair amount of copy with a smaller text size. Nonetheless - will give it a go and see how it looks - Thanks

Thanks to everyone for the feedback. Going to play around with the suggested tweaks and forward to client.