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MacBuzz
Feb 16, 2008, 05:23 PM
I went to one of the three Apple stores in NYC (the one with predictably the least tourists) with hopes of checking out the ATV Take 2.

1. No store staff attending the two demo setups.
2. Firmware still 1.1. Movie, TV show demos same as before the Take 2 release, i.e. grainy SD quality. I a few trailers, "Dark Night", "Atonement" but they were definitely not HD quality.

When I asked about this, a staff member replied, "maybe we'll update them tonight". When I asked about if they were selling much, replied "not very popular".

What kind of attitude is that!! I was on the verge of picking up one today to enjoy a few movies this long weekend, but came home disappointed. Maybe I'll try the 24/7 store later today to see if they have the recent firmware.

Anyone have any idea why Apple isn't even trying to sell this thing?



bbydon
Feb 16, 2008, 05:35 PM
I think that is just lazy management...

I bet steve would be pissed if he found out.

RumMunkey
Feb 16, 2008, 05:53 PM
I think a lot of stores need a kick in the pants. I found the same situation in my store (Sherway Gardens, Toronto).

tv was running 1.1, ALL the Macs were running 10.5.1, and just for fun I ran Software Update on one of the MacBooks and they were WAY behind on updates (iTunes was at 7.4 or 7.5).

I try not to speak to the employees much (except for the cutie cashier -yum).

minik
Feb 16, 2008, 06:01 PM
I was at the Bellevue Square Apple Store yesterday. It was crowded at around 2PM. Since I went to that particular store vert often, I recognized some of the staffs.

I was eyeing for the 40GB model. Found an Apple store staff next to the iMac desk and asked about the Apple TV. He was shocked and whispered something like, we don't make the 40GB anymore. He walked over to the iPod chart and said 'hey, 40GB is like 5 hrs of video storage." Pretty much, he suggested me to get the 160GB model. I asked him how big is the HD movie rental file size. He couldn't answer me and said something like "A quarter worth of SuperBowl footage was huge enough".

I walked back to the iMac and googled myself for answer. He walked away to help other customers. He came back and I put him to the Apple TV demo station. I asked him why it's still showing v1.1 software. He claimed he will update it very soon. He walked away again to the Genius Bar (he's not a Mac Genius as I recalled).

I made up my mind for the 160GB model and approached another staff. At the same time, I grabbed 2 hdmi cables. He was wondering why I need 2 hdmi cables.

I spent an hour in the store and saw a kid trying out the Apple TV and that's it. I think I was the only one asked for an Apple TV.

themanfromvlad
Feb 16, 2008, 06:44 PM
Please dont tell me you bought Hdmi cables at the Apple store.

FYI for everyone: monoprice.com for your cable needs!

I was at the Bellevue Square Apple Store yesterday. It was crowded at around 2PM. Since I went to that particular store vert often, I recognized some of the staffs.

I was eyeing for the 40GB model. Found an Apple store staff next to the iMac desk and asked about the Apple TV. He was shocked and whispered something like, we don't make the 40GB anymore. He walked over to the iPod chart and said 'hey, 40GB is like 5 hrs of video storage." Pretty much, he suggested me to get the 160GB model. I asked him how big is the HD movie rental file size. He couldn't answer me and said something like "A quarter worth of SuperBowl footage was huge enough".

I walked back to the iMac and googled myself for answer. He walked away to help other customers. He came back and I put him to the Apple TV demo station. I asked him why it's still showing v1.1 software. He claimed he will update it very soon. He walked away again to the Genius Bar (he's not a Mac Genius as I recalled).

I made up my mind for the 160GB model and approached another staff. At the same time, I grabbed 2 hdmi cables. He was wondering why I need 2 hdmi cables.

I spent an hour in the store and saw a kid trying out the Apple TV and that's it. I think I was the only one asked for an Apple TV.

JimmyDreams
Feb 16, 2008, 07:16 PM
Same thing for me yesterday at the Fashion Valley store in San Diego. The :apple:TV was v1.1, and no one was looking at it. I asked the salesguy if they had updated it, he said not yet, that they were going to do that in a day or two (seems like a popular line everywhere).

I asked a different salesdude about Time Capsule and if the 1T unit would allow me to do both backups AND utilize the storage space for audio/video content and that I could stream from it to my :apple:TV. He said yes, that's the way it will work. (dunno if I believe him or not)

My :apple:TV had it's info transmitted to FedEx at 8:50am (China time) on the 15th, and at 4:38am this morning, it was already in San Diego!! Too bad it didn't make it onto the truck....since Monday is a holiday, I'll have to wait until Tuesday to get it. Oh well....:rolleyes:

nippyjun
Feb 16, 2008, 08:04 PM
This type of service/attitude is very disturbing to a stockholder. It's what I would expect in a big box store but not an apple store.

Cybix
Feb 16, 2008, 08:10 PM
how about this, In the USA your base model ATV costs $252 australian dollars.

In Australia we pay $449 australian dollars for the same model... almost $200 more.

figure that out? it's stupid.

not to mention in Australia iTunes doesn't have movies or tv shows purchases or rentals... ONLY music.

how on earth is the ATV supposed to sell in this country? it's crazy!

I only bought mine with the intention to hack it, and get an external hard disk full of my movies attached to it... otherwise, I don't see the reason to purchase one in Aus...

cenetti
Feb 16, 2008, 08:20 PM
thats nothing...lol

last week I went to the store to get my apple tv, I grabbed one but couldnt find the HDD size on the box (doesnt say 40-160 etc), so I asked one of the employees there, he couldnt find it either, he asked to another guy...then they both went to the stock room. After 10mins, he came back and said here it is...40gb...all togther it took about 25mins to get one....

I say thats true they dont sell apple tv at all...nobody even knows if its 40gb or 160gb...lol

Macole
Feb 16, 2008, 08:30 PM
how about this, In the USA your base model ATV costs $252 australian dollars.

In Australia we pay $449 australian dollars for the same model... almost $200 more.

figure that out? it's stupid.

not to mention in Australia iTunes doesn't have movies or tv shows purchases or rentals... ONLY music.

how on earth is the ATV supposed to sell in this country? it's crazy!

I only bought mine with the intention to hack it, and get an external hard disk full of my movies attached to it... otherwise, I don't see the reason to purchase one in Aus...


I think tha Apple should leave behind the American centric policy ...
Same happens here in Europe ...we pay way more for less ...

filmguy15
Feb 16, 2008, 08:51 PM
how about this, In the USA your base model ATV costs $252 australian dollars.

In Australia we pay $449 australian dollars for the same model... almost $200 more.

figure that out? it's stupid.

not to mention in Australia iTunes doesn't have movies or tv shows purchases or rentals... ONLY music.

how on earth is the ATV supposed to sell in this country? it's crazy!

I only bought mine with the intention to hack it, and get an external hard disk full of my movies attached to it... otherwise, I don't see the reason to purchase one in Aus...

I could be wrong, but I don't think Apple is providing US-only content intentionally. They have to negotiate separate terms for other countries, etc... with the studios, which I'm sure could take twice as long. Seems like there is no excuse for the price differences though...

John.B
Feb 16, 2008, 09:28 PM
Please dont tell me you bought Hdmi cables at the Apple store.
At $20, the XtremeMac HDMI cables at Apple stores are *very* competitive for a retail shop (any retail shop). You certainly can't do better at any of the big box stores that only carry Monster cables and a healthy dose of FUD.

Monoprice.com has great prices but you sacrifice that whole instant gratification thing. :)

minik
Feb 16, 2008, 09:56 PM
Please dont tell me you bought Hdmi cables at the Apple store.

FYI for everyone: monoprice.com for your cable needs!

Yes! I did buy the XtremeMac brand cables. Sure I can get $2 hdmi cable online, but sometimes I want to grab-N-go.

thats nothing...lol

last week I went to the store to get my apple tv, I grabbed one but couldnt find the HDD size on the box (doesnt say 40-160 etc), so I asked one of the employees there, he couldnt find it either, he asked to another guy...then they both went to the stock room. After 10mins, he came back and said here it is...40gb...all togther it took about 25mins to get one....

I say thats true they dont sell apple tv at all...nobody even knows if its 40gb or 160gb...lol

I sort of agree. The label on the bottom of the box, next to the SKU bar code, it shows the capacity. I think googling the Apple part number on the box should be much faster.

It's sad. One thing that bugs me a lot shopping at the Apple retail store, there is no more 'fixed' cash register. That area is being assigned to One-to-One training. I understand the need of it, but do you guys want my money too? I just had a hard time paying what I wanted. BTW, any staff ask you to buy AppleCare for Apple TV? Not here.

spiderhole
Feb 17, 2008, 06:09 AM
My experience last week at the apple store was about the same. 3 different sales flunkies couldn't answer any of my questions about the :apple:tv, they were running the old software and the remote didn't work. When I asked what the return policy was in case it didn't do the things I was asking about (which they had no idea) I was warned about the 10% "recycling" fee. No thanks...went to best buy and got it there instead.

JimmyDreams
Feb 17, 2008, 10:17 AM
My experience last week at the apple store was about the same. 3 different sales flunkies couldn't answer any of my questions about the :apple:tv, they were running the old software and the remote didn't work. When I asked what the return policy was in case it didn't do the things I was asking about (which they had no idea) I was warned about the 10% "recycling" fee. No thanks...went to best buy and got it there instead.

The day after Take 2 was released, I went to my local Best Buy. The salesdude I stopped and asked about :apple:TV told me he was looking for one for another customer! He went on to say that the store never had any units, always showed 1 on order, but that none ever seem to arrive. I told him briefly about Take 2 and said they might want to actually stock a few units as there may be more demand for them. I dunno....2 customers in the store at the same time looking for one. How many people do you think never even ASK...they just give up looking and leave?:confused:

Waiting patiently until Tuesday for delivery of my :apple:TV.

MikieMikie
Feb 17, 2008, 10:50 AM
It's my (limited) understanding that all hardware in an Apple store has a special set of software on it. A few months ago, I had wanted something demonstrated on a MacPro and the tech guy explained to me that if the software wasn't already on the "disk image" it could not be added, and that every night the disk images revert to the Apple-controlled content.

This makes some sense as people download, create documents and folders, check email, etc. in the Apple stores, and it would be impossible to keep them clean and neat. There has to be some "mass update" that happens, and it looks like Apple TV has been skipped so far.

I find it hard to believe that, for demo units in the Apple store, these units even can be updated. There was another thread not many days ago about someone who had purchased a demo unit from CompUSA, I believe, and that one had to be wiped clean in order to be updated.

Back in July 2007, when I was in the market, I went by an Apple store and tried to modify the settings on the Apple TV there, and nothing was sticky. The salesguy was a bit surprised and then quickly told me "I guess these settings can't be changed on our demo unit."

In conclusion, I think these salespeople know less than nothing about the Apple TV, and are blowing smoke about "updating the units" soon. Until Apple deliver the updates, I don't think anything is going to happen.

ipoddin
Feb 17, 2008, 12:15 PM
Bought my :apple:TV yesterday at the Topenga Apple Store and the experience defintely wasn't what I'm used to with Apple. They too had that one monitor display with 1.1 and no one around it. No boxes of the unit on shelves anywhere. Only way to actually hold a box is to ask a salesperson to go in the back and bring one out. I don't know about you all, but I like to pick up the box, read it, take a look at it. I asked if he could bring one out so I could take a look at it and he had a puzzled look and said something like, "oh, you want to buy it now?" And I told him I just wanted to look at it, and he couldn't understand why, unless I wanted to buy it.

Needless to say, I ended up buying a 160gb version, but it was still 1.1. Love it though.

minik
Feb 17, 2008, 01:28 PM
^^
I agree. They don't stock iPod/iPhone on the shelf, I understand. The Apple TV is not really easy to steal. I meant, the box is bigger.

In general, I think many MacRumors' readers did their homework before shopping.

I went to BestBuy afterwards, but the Apple TV was no where in sight.

OT: I see more and more staffs are taken care of people who want to buy a Mac at the store than iPod/iPhone/the rest, which is a good thing.

Meanwhile, is the Apple TV still under the 'hobby' section as Steve Jobs said on day 1.

dbwie
Feb 17, 2008, 01:45 PM
Browsing the movie section through iTunes on my computer, I don't see many offerings in the movie rentals option. Wondering when the deals with the major movie studios will result in loads of content available for rent. I want an Apple TV, but I plan to wait until the movie offerings expand quite a bit from where they are now. I also think it would be cool if they had one with a BluRay drive in it. Then it would be the one and only movie playing component in my system.

MikieMikie
Feb 17, 2008, 02:18 PM
Browsing the movie section through iTunes on my computer, I don't see many offerings in the movie rentals option. Wondering when the deals with the major movie studios will result in loads of content available for rent. I want an Apple TV, but I plan to wait until the movie offerings expand quite a bit from where they are now. I also think it would be cool if they had one with a BluRay drive in it. Then it would be the one and only movie playing component in my system.

They're coming, as it suits Apple's interests more than anyone else's.

As for a blu-ray drive, I don't believe that will be coming. The Apple TV is the means by which downloadable media can be viewed on the TV. If you want a B-ray, you should definitely buy one as 1080p won't be downloadable for awhile, and it's my understanding from comparison tests that, although Apple's 720p HD content is good, it ain't no Blu-Ray disc.

As for new features on Apple TV, I'll buy my second one as soon as they include a virtual bottle opener.

minik
Feb 17, 2008, 08:28 PM
I have a PS3 sits next to the Apple TV and I do have 10, 15 Blu-ray movie titles as well as Netflix subscription.

Last night I decided to rent my first HD movie from Apple TV, it did take a while to download the movie and about 4GB?? (correct me if I was wrong). I haven't started watching it yet, but the preview looks decent to me.

Back then people said Apple TV is like a big screen iPod. Disc-based vs. download delivery is hard to compare. However, if I really like the movie, I will go out and purchase a copy to keep.

Speaking of number of titles, I will give Apple/studio some time to push it out.

FYI, I plan to put my Netflix subscription on hold later this week. :o

TheQuestion
Feb 18, 2008, 01:03 AM
I showed my father in law my TakeTwo setup and he was instantly on board. He didn't want to order one and we have no local Apple store, but we do have a best buy. We went there and the salesguy said that Apple TV was "a joke" and "no sane person should spend money on one" and just get bluray player. I told him he just insulted me and he started to back peddle. I got into a debate with him on the Apple TV and it was clear he had no clue what he was talking about. Anyway, after 20 min of re-educating him he came out with a unit from storage. I wonder how many other people have had the same experience. Apple sales execs need to take a hard look at the best buy program.

minik
Feb 26, 2008, 11:33 PM
I wonder what's the status? I haven't visited the local Apple store for a week now.

foofan
Feb 27, 2008, 05:46 AM
I bought the 160gb model a few days ago. while at store I played with demo which had take 2 for 15 mins. Not a single employee came up to me and asked if i needed help, even though i heard them asking everyone else.

I have a feeling they don't try to sell it because many people may not unnderstand what it is and how to connect it. their employees would be spending lots of time on it.

Word of mouth is best advertising tool. I think apple is just hoping lots of people buy it who understand it and start telling and showing all their friends about.

I also struggled to figure out the size of appletv on boxes sitting on shelves.

harcosparky
Feb 27, 2008, 06:08 AM
Word of mouth is best advertising tool. I think apple is just hoping lots of people buy it who understand it and start telling and showing all their friends about.



I know Apple has sold two more 160's as a result of me buying mine and showing it off.

Many years ago I took some marketing classes and came away with this belief....

a good product will sell itself and needs only a small advertising budget, however a weak/poor product will require massive spending on advertising to overcome its' shortcomings

freediverdude
Feb 27, 2008, 12:08 PM
I do think Apple needs to do a new marketing campaign for the Apple TV now that it's Take Two. The first iteration was seen as not worthwhile enough, and I think that's why people are running into apathetic clerks in the stores- they don't know the new features. Apple should do a re-education class to their employees on the new software (including the Best Buy Apple specialists), and then should run some commercials showing what it can do now. This thing will take off if people know what's in there now, but it's still languishing because the word isn't out. Maybe Apple is delaying a bit, seeing how the first customers do and how much bandwidth it's using, before they make a huge push. Or, maybe Apple is content to just let it grow very very slowly, until everyone is ready for it.

OlBlueHair
Feb 27, 2008, 12:48 PM
Our apple store in Cleveland is always busy. The first time I bought my apple tv, a few days after Take 2, nobody there seemed to know anything about it, and the tv was playing the old demo. No customers I could see were paying it any attention either.

I was in last week because I had to return my defective octo-core mac pro and while I was there talking to the genius, 2 separate people joined our conversation about the apple tv. One guy was buying it for his brother, who was returning his vudu...the other couple were buying it for someone and were going to get their own in a month. He asked the staff if this box would have 2.0 on it or the old software and they didn't know anything about it. They also didn't even know where to look on the box to see if it was 40 gig or 60 gig. Apple is really doing a piss poor job of educating these salespeople when I know this stuff just from being slightly interested.

So, in my personal non scientific experience, more people were aware on my second visit, although the staff was still pretty clueless.

gkarris
Feb 27, 2008, 12:56 PM
Welcome to corporate growth...

A salesperson has more of a chance of selling to a "walk-in" a computer, iPhone, or iPod, than an AppleTV...

Why spend time with someone who knows they want an AppleTV? That person can just go up to the counter and buy one.

That's the harsh reality...

berkleeboy210
Feb 27, 2008, 08:10 PM
The store I Shop at frequently Cambridgeside in Massachusetts. Just upgraded there whole apple tv display.

Before the 2.0 Update they had it on a Sony Bravia LCD, now they have a Pioneer Plasma I believe with the 2.0 Update INSTALLED.

Everytime I'm in there usually twice a week, there's always someone checking it out.

I must say though that the displays are at the very front of the store, and the actual product is all the way in the back towards the Genius Bar.

I think they should make them more readily available So people don't say "hmmm I like that, let me walk all the way to end of the store to get one"

But Needless to say, It's good that Cambridge has it updated. I think they did it fairly quickly once the update was released.

No experience asking employees about it, but I'll attempt that tomrrow hoping to pick up a 160gb Version.

To end my post on a funny note: A dude was in looking for iPhone Cases, and the sales guy said "can I help you?" he said "sure I'm looking for an iPhone case" he said well lets move over to the next rack because your looking at the iPod Touch Cases, (where I was standing and basically didn't even say "excuse us" to me, and the dude had to correct the sales guy like 2 times saying we were in the right spot the first time. they were clearly marked "made for iphone"

i should be working at the store, I may not have any "retail" experience but I'm sure I could answer more specific mac questions then 3/4 of the ppl they are have working there now.

gkarris
Feb 27, 2008, 09:44 PM
The store I Shop at frequently Cambridgeside in Massachusetts. Just upgraded there whole apple tv display.

Before the 2.0 Update they had it on a Sony Bravia LCD, now they have a Pioneer Plasma I believe with the 2.0 Update INSTALLED.

Everytime I'm in there usually twice a week, there's always someone checking it out.

I must say though that the displays are at the very front of the store, and the actual product is all the way in the back towards the Genius Bar.

I just got back from the Oak Brook store (Chicago Area). Same here, except that the display is in the back of the store, and no one is really looking at it.

I looks to me that the Pioneer Plasma is only 720p? Or the AppleTV was set only to 720p (I couldn't check the settings). My AppleTV outputting 1080i to my XGA projector looked better.

I talked to a salesperson and he said they have the newer AppleTV's with the new Take 2 software and newer boxes.