My 2 cents

[designed]

Not much to tell you about: the whole concept is wonderfully simple - just like Apple products. Enjoy.

[Zwhaler]

I like it. :)

They have videos on YouTube showing all the times Steve says "Boom", he does it quite often :p

Edit: Why not, here's one of them :D

Boom! (http://www.youtube.com/watch?v=r8L39UwOS-Y)