View Full Version : Apple falls short of 1,000 movie rentals

Mar 4, 2008, 11:28 PM
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Category: Videos
Link: Apple falls short of 1,000 movie rentals (http://www.macbytes.com/link.php?sid=20080305002850)
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Posted on MacBytes.com (http://www.macbytes.com)
Approved by Mudbug

Mar 5, 2008, 12:31 AM
Disappointed, but not really surprised.

Mar 5, 2008, 04:40 AM
The reason is this (http://www.appleinsider.com/articles/08/03/04/investors_grill_apples_jobs_over_successor_games_future_products.html) (according to Jobs):

When asked about video rental media availability in iTunes in terms of both quality and quantity, Jobs admitted that the studios have fallen behind in delivering content, mirroring the same kinds of issues labels had in setting up music within the first year of the iTunes Store. Jobs said the goal of 1000 rental titles was still short at around 600, and that quality varied from "spectacular to than less that what we'd like to see," but noted that the studios are working on difficult issues with gaining clearance for content created before anyone had contemplated Internet distribution. Existing films need to have rights lined up from talent and copyright owners who had never outlined their rights and royalties in terms of downloads, and work in those areas is accelerating.

Emphasis mine.

Mar 15, 2008, 08:27 PM
Disappointed, but not really surprised.

I'm not surprised either