Quicktime Stream of Apple iPhone SDK Event

[MacRumors]

http://www.macrumors.com/images/macrumorsthreadlogo.gif (http://www.macrumors.com)

Apple has posted (http://events.apple.com.edgesuite.net/rtp20e92/event/index.html?internal=fj2l3s9dm) a Quicktime stream of their iPhone SDK event today. While we've already summarized today's announcements, it's never quite the same as watching it yourself (http://events.apple.com.edgesuite.net/rtp20e92/event/index.html?internal=pd4lje2fa) .


http://images.macrumors.com/article/2008/03/06/174528-Picture%2025_300.png
(http://events.apple.com.edgesuite.net/rtp20e92/event/index.html?internal=fj2l3s9dm)

Here's our summary of today's announcements, including additional details from our iPhone Blog (http://www.macrumors.com/iphone/).

- iPhone SDK Details, First Look (http://www.macrumors.com/2008/03/06/iphone-sdk-details-first-look/)
- Apple Releases iPhone SDK, Demos Spore, Instant Messaging (http://www.macrumors.com/2008/03/06/apple-releases-iphone-sdk-demos-spore-instant-messaging/)
- iPhone Enterprise Features: ActiveSync, Exchange, WPA2, Push Services (http://www.macrumors.com/2008/03/06/iphone-enterprise-features-activesync-exchange-wpa2-push-services/)
- iFund to Offer $100 Million in Seed Money to iPhone Developers (http://www.macrumors.com/iphone/2008/03/06/ifund-to-offer-100-million-in-seed-money-to-iphone-developers/)
- iPhone Spore to be Released by EA in September (http://www.macrumors.com/iphone/2008/03/06/iphone-spore-to-be-released-by-ea-in-september/)
- Apple Will Allow Voice Over IP (VOIP) on Wifi (http://www.macrumors.com/iphone/2008/03/06/apple-will-allow-voice-over-ip-voip-on-wifi/)
- iPhone Enterprise Beta Application (http://www.macrumors.com/iphone/2008/03/06/iphone-enterprise-beta-application/)
- Mass Email Move and Delete in 2.0, PowerPoint (http://www.macrumors.com/iphone/2008/03/06/mass-email-move-and-delete-in-2-0-powerpoint/)



Article Link (http://www.macrumors.com/2008/03/06/quicktime-stream-of-apple-iphone-sdk-event/)

[justflie]

The video quality is really good right now. I'm guessing that a lot of people haven't tried watching it yet. Usually, right after an event, I get blocky video. :D

[TheSpecialist]

Downloading? I thought it was stream only I never figure out how to download it to my computer.. I want this in my Apple Keynote archive:eek:!

[mainstreetmark]

Watch now before it's swamped with downloaders. Har!!

(still waiting to get SDKing)

[hotsauce3868]

Did anyone else have problems watching the video with firefox? I am running firefox 3.0b3. Had to use safari instead. Just curious.

[MacTheSpoon]

Oh my god. The 3D games look *amazing!* I can't believe how smooth and beautiful they are!!! Will definitely be buying Super Monkey Ball.

[christall109]

How do you download it? Please I really want to watch this on my TV.

[gjosho]

Did anyone else have problems watching the video with firefox? I am running firefox 3.0b3. Had to use safari instead. Just curious.

Me too! Been having probs with Firefox all evening (uk). Gone back to Safari and all is well!

Not really a games player but I reckon when June comes round I'll be in for some late nights and blurry eyes. TouchFighter looks mint!:cool:

[bommai]

Since AppleTV Take 2 allows users to stream podcasts (including video), iTunes movie trailers, renting, etc, they should allow people to watch AppleEvents like these through AppleTV. I would rather do that instead of streaming it in my computer.

[kster]

direct download link?

[Al Caponek]

I used Open Url option in QuickTime player and its stuck on connecting ... high traffic ?

[macrockbuddy]

not really that exciting. maybe i just dont understand the new features, but nothing really seems to reach out to me

[taintedwheat]

Did anyone else have problems watching the video with firefox? I am running firefox 3.0b3. Had to use safari instead. Just curious.

Same here. I also have problems with ign.com using the beta . At any rate, the video worked fine with Safari

[pixelshaders]

look like there is new dock in firmware 2.0

[Voidness]

Here's a direct download link: :)

http://events.apple.com.edgesuite.net/rtp20e92/iphone/08770365506i_1_ip.mp4

[overanalyzer]

The video quality is really good right now. I'm guessing that a lot of people haven't tried watching it yet. Usually, right after an event, I get blocky video. :D

I'm getting good video quality but audio a little out of sync...

[Zwhaler]

I'm getting good video quality but audio a little out of sync...

yo me too. by a few seconds

[bushman1]

notice the different calculator icon now more square.

[aerowave]

notice the different calculator icon now more square.


Not to mention the iTunes icon now has the music note, rather than the down arrow.

[twoodcc]

i might try it now. but it's usually bad quality until later. we'll see

[overanalyzer]

Here's a direct download link: :)

http://events.apple.com.edgesuite.net/rtp20e92/iphone/08770365506i_1_ip.mp4

yo me too. by a few seconds

I'm downloading now to avoid the sync issue (assuming it's not from the master). Not exactly blazing fast download, though....

[dejo]

look like there is new dock in firmware 2.0
Looks the same as my 1.1.4 dock.

[WannaGoMac]

I'm downloading now to avoid the sync issue (assuming it's not from the master). Not exactly blazing fast download, though....

uh, 900k/s here :)

[Samurai]

Here's a direct download link: :)

http://events.apple.com.edgesuite.net/rtp20e92/iphone/08770365506i_1_ip.mp4


Thank you !!

[Exponent]

Hey Arn, look at what's in Phil's schedule for 2PM today:

http://taweb.com/content/misc/PhilSchillerRumorMonger.jpg

That's right, I think a key source has just been outed!

[WannaGoMac]

Ugh, video and audio out of sync in the downloadable mp4 as well.

Wow, so much for Apple superior technology :P

[psychofreak]

Ugh, video and audio out of sync in the downloadable mp4 as well.

Wow, so much for Apple superior technology :P

Worked for me, wait til tomorrow is my advice...

[WannaGoMac]

Worked for me, wait til tomorrow is my advice...

I didn't say the download did not work. That worked fine.

The audio is slightly out of sync with the video. Perhaps you just don't notice?

[knifr]

go to http://developer.apple.com/iphone/do...iphone_sdk.dmg
if it doesn't work login and click download iphone sdk, an email will be sent to your email account, click on the link and try to get through the net traffic. If all goes well you will be downloading the SDK, if not you probably have a screen in front of you that says theres and error or something like that. No worries, just go to http://developer.apple.com/iphone/do...iphone_sdk.dmg again and it should work this time.

*** AN EASY WAY TO GET AROUND THE NET TRAFFIC IS TO REFRESH THE SITE CONSTANTLY. CLICK REFRESH AND WAIT UNTIL IT COMES BACK WITH AN ERROR AND THEN CLICK IT AGAIN, YOU MIGHT HAVE TO PRESS IT VERY QUICKLY BUT YOU WILL GET THROUGH, YOU'LL KNOW ITS WORKED ONCE YOUVE CLICK REFRESH AND IT DOESNT SHOW AN ERROR, BE PATIENT IT WILL LOAD. ALSO IF A PAGE LOADS WITH NO PICTURES JUST CLICK THE BACK BUTTON AND CLICK THE LINK AGAIN IF THE PAGE LOADS, IF NOT JUST REFRESH, REFRESH, REFRESH.

[christopher3071]

go to http://developer.apple.com/iphone/do...iphone_sdk.dmg
if it doesn't work login and click download iphone sdk, an email will be sent to your email account, click on the link and try to get through the net traffic. If all goes well you will be downloading the SDK, if not you probably have a screen in front of you that says theres and error or something like that. No worries, just go to http://developer.apple.com/iphone/do...iphone_sdk.dmg again and it should work this time.

*** AN EASY WAY TO GET AROUND THE NET TRAFFIC IS TO REFRESH THE SITE CONSTANTLY. CLICK REFRESH AND WAIT UNTIL IT COMES BACK WITH AN ERROR AND THEN CLICK IT AGAIN, YOU MIGHT HAVE TO PRESS IT VERY QUICKLY BUT YOU WILL GET THROUGH, YOU'LL KNOW ITS WORKED ONCE YOUVE CLICK REFRESH AND IT DOESNT SHOW AN ERROR, BE PATIENT IT WILL LOAD. ALSO IF A PAGE LOADS WITH NO PICTURES JUST CLICK THE BACK BUTTON AND CLICK THE LINK AGAIN IF THE PAGE LOADS, IF NOT JUST REFRESH, REFRESH, REFRESH.


Or just click here << http://adcdownload.apple.com/iphone/iphone_sdk/iphone_sdk.dmg >> A tad more simple

[iJesus]

Don't forget what's on Phil's calendar!
"Brainstorm new Apple Rumors"

EDIT: Dang it, beat me to it Exponent!

[daneoni]

Just watched it and surprisingly it worked well even though i paused and moved sliders. Everything in sync no skipping..freezing. Streamed over a 3mb connection. Macworld 08 Keynote wasn't so peachy though

PS i really wanna play the Super Monkey Ball game and the game Scot Forstall demoed even though it looks unpolished

[felixkunze]

I wonder what's up with the new Wifi Store icon (http://octumo.com/blog/2008/03/whats-up-with-phils-wifi-store-icon/)?

http://octumo.com/blog/wp-content/uploads/2008/03/picture-5.png

This is during Phil Shiller's bit, in the first 8 minutes. Its probably nothing more than an icon, but now it represents music, rather than just a down-facing arrow.

[wolfenkraft]

Hey, how did you get the download link? I looked through the source for the page that linked to the stream and didn't find it.

[dejo]

I wonder what's up with the new Wifi Store icon (http://octumo.com/blog/2008/03/whats-up-with-phils-wifi-store-icon/)?

http://octumo.com/blog/wp-content/uploads/2008/03/picture-5.png

That's to differentiate it from the App Store icon.

[daneoni]

There are two stores...makes sense to further differentiate despite the colour differences in icons

[skiesforme]

uh, 900k/s here :)

2.5 MB/Sec corporate network ! buahaahaha.. I am excited !
Might start Cocoa programming this weekend.
What better use of the iPhone than running your own apps on it. Yo !! :cool:

[breath of apple]

Excellent event, Apple!!! :apple: We are so looking forward to this 2.0 release!!! Go, Developers!!!

[justflie]

Developers, developers, developers! No, seriously, you guys rock. Go have some fun and produce more amazingness for this device please. :apple:

[mashinhead]

is there a download for this video

[adamberti]

anyone else think Phil was given a chance to practice his keynote speeches for when he takes over?:D

[Frisco]

Developers, developers, developers! No, seriously, you guys rock. Go have some fun and produce more amazingness for this device please. :apple:

Yeah too bad Apple didn't get that in 1984.

[Frisco]

anyone else think Phil was given a chance to practice his keynote speeches for when he takes over?:D

Oh God! I hope Jonathan Ive is his successor.

[bytethese]

is there a download for this video

Was the first page too hard to find? :)

[ricosuave]

I don't know if there is an iPhone Software Request Forum on this site but it would be a nice addition to developers to know what potential customers are requesting.

My first request is an :apple:TV remote

Thanks

[auburnfan24]

so what about the measly pc users like me? :( when can i play? i'm sad.

[EagerDragon]

Sweet they have getting started videos also.
Should help get things moving.
I assume that most jailbreak apps will move over and be available as soon as it is released for real as they can start developing now.

so what about the measly pc users like me? :( when can i play? i'm sad.

You need get an Intel Mac to write the applications, get a Mini.

[aria505]

Watching this presentation gave me chills and actually stirred up more excitement than I have ever had for Apple and their products.

I truly believe every word of what was said at the end of the presentation about "this is the future".

Before this, I thought the iPhone was a truly innovative and great device, but didn't think that it could overtake the actual "SmartPhone" market due to its many Enterprise and software feature limitations.

But now, I believe 100% that the iPhone will become the "Standard" mobile device that everyone has because it will completely engulf the competition within the SmartPhone market. The Exchange support with Activesync blows away the Windows Mobile experience with enterprise exchange data. (Now the only difference between Windows Mobile Exchange support and iPhone Exchange support is the UI experience. It is obvious who wins that.)

The other reason I believe that it will become the "Standard" mobile device is that unlike any other phone on the market, the iPhone now has complete flexibility in how it is perceived and used by the owner.

What other mobile device has the possibility of not only become the best mobile gaming device that is intergrated with phone/photo/web/IM?/etc. for one user (youth/entertainment oriented consumers) and also being the best smartphone with complete Exchange, mobile web, and now outstanding business apps support for a completely different user (business/enterprise oriented consumer)?

Now if I can only gather the strength to wait a few more months for the (crosses-fingers) 3G iPhone + SDK in June to finally get one.

[overanalyzer]

so what about the measly pc users like me? :( when can i play? i'm sad.

You need get an Intel Mac to write the applications, get a Mini.

Yeah I don't see XCode and the iPhone Simulator being available for Windows soon and/or ever. Think you're going to need to get hold of a Mac if you want to develop.

[rockosmodurnlif]

Here's a direct download link: :)

http://events.apple.com.edgesuite.net/rtp20e92/iphone/08770365506i_1_ip.mp4
Thank you. You are the man!

[Frisco]

Watching this presentation gave me chills and actually stirred up more excitement than I have ever had for Apple and their products.

I truly believe every word of what was said at the end of the presentation about "this is the future".

Before this, I thought the iPhone was a truly innovative and great device, but didn't think that it could overtake the actual "SmartPhone" market due to its many Enterprise and software feature limitations.

But now, I believe 100% that the iPhone will become the "Standard" mobile device that everyone has because it will completely engulf the competition within the SmartPhone market. The Exchange support with Activesync blows away the Windows Mobile experience with enterprise exchange data. (Now the only difference between Windows Mobile Exchange support and iPhone Exchange support is the UI experience. It is obvious who wins that.)

The other reason I believe that it will become the "Standard" mobile device is that unlike any other phone on the market, the iPhone now has complete flexibility in how it is perceived and used by the owner.

What other mobile device has the possibility of not only become the best mobile gaming device that is intergrated with phone/photo/web/IM?/etc. for one user (youth/entertainment oriented consumers) and also being the best smartphone with complete Exchange, mobile web, and now outstanding business apps support for a completely different user (business/enterprise oriented consumer)?

Now if I can only gather the strength to wait a few more months for the (crosses-fingers) 3G iPhone + SDK in June to finally get one.

Oh please stop drinking the cool-aid. Apple is still way behind the competition--MMS messaging, Flash, Video Recording, GPS, etc., etc.

Way behind.

[dante@sisna.com]

Oh please stop drinking the cool-aid. Apple is still way behind the competition--MMS messaging, Flash, Video Recording, GPS, etc., etc.

Way behind.

Not in the interface my friend, and the interface means a great deal.

[aria505]

Oh please stop drinking the cool-aid. Apple is still way behind the competition--MMS messaging, Flash, Video Recording, GPS, etc., etc.

Way behind.

So I'm assuming you can't think very far into the future can you?

You seemed to have missed the fact that I'm talking about what the iPhone can become and the capabilities that it will have in the future due to the possibilities that the SDK provides.

The iPhone in its current state IS way behind. That is my point. With the introduction of this limitless SDK and beautifully structured delivery system, the iPhone will be leaps ahead of any other mobile platform a year from now.

[overanalyzer]

Oh please stop drinking the cool-aid. Apple is still way behind the competition--MMS messaging, Flash, Video Recording, GPS, etc., etc.

Way behind.

I feel like MMS isn't a big deal to make, and if Apple doesn't someone (or likely many someones) will do it with the SDK. I don't think any mobile phones run the full version of Flash, which is what Steve's point is about...he doesn't want the iPhone running just the mobile lite version, but the current hardware can't handle the full version...which will potentially change with future hardware updates that bump the processing power, memory and video card. Video recording might be possible with current hardware, in which case you can bet someone will do it with the SDK (it's already been fooled around with on jailbroken iPhones). GPS is probably in the next hardware revision.

The point is, Apple can either spend its time addressing some of these things themselves, getting them done, and not advancing the platform, OR they can do what they're doing - make the platform extensible, get thousands of third-party people working on it, and then let them all build way more than Apple ever could. I'm happy to have a glass of kool aid in celebration of the SDK approach. :)

[mattp]

This might be nearly impossible, since the clip was so short, but does anyone recognize the song played at the opening of the presentation, right before Steve came on?

EDIT: Doh! A quick Google search and subsequent listen on SeeqPod gave me the answer - Brendan Benson's "What I'm Looking For". (This may be due to the recent release of his new album, what with Apple trying to stay hip and all :) .)

[mashinhead]

Was the first page too hard to find? :)

that is a link to a stream. i want a download

[dejo]

that is a link to a stream. i want a download
Read the whole first page. Hint: there's a clue somewhere between the 14th and 15th posts.

[mashinhead]

Read the whole first page. Hint: there's a clue somewhere between the 14th and 15th posts.

yea i did find that, i thought you meant the front page.

[dejo]

yea i did find that, i thought you meant the front page.
Well, it wasn't me who gave you the first clue. But anyways, are you downloading now?

[mashinhead]

Well, it wasn't me who gave you the first clue. But anyways, are you downloading now?

yes the first time read it i read it fast and thought it was a link to the SDK not the video (because the sdk dl link was blocked all day i guess). Yes i'm dling

[queshy]

Yay! A nominal fee for iPod touch users!

[tpk2002]

4 minutes in...

Did anyone else notice that the CIO from STANFORD (or some nimwit at Apple) had a grammatical error.

"The iPhone has worked effortlessly at Stanford[,] and the user acceptance just astounded us. We have been inundated with orders."
- Bill Clebsch, CIO

They seriously need to go back to 4th grade grammar. You think someone would have caught that.

Can't wait until June!!

[RZetlin]

The Microsoft Exchange feature excites me.

How did Apple convince Microsoft to help them on this?

[dejo]

How did Apple convince Microsoft to help them on this?
Probably with this: $$$

[Quillz]

The Microsoft Exchange feature excites me.

How did Apple convince Microsoft to help them on this?
Because Microsoft is a software company and the more potential customers using their technologies (read: Exchange ActiveSync), the more potential revenue they will earn.

Apple only wants you to think they are anti-Microsoft in their commercials. The truth is, they have a very good relationship with Microsoft, and vice versa.

[Quillz]

anyone else think Phil was given a chance to practice his keynote speeches for when he takes over?:DPhil's had a quite a few keynotes in the past, most noticeably in 2004 when he introduced the G5 iMac, and had an entire keynote to himself.

[Thanatoast]

Copy/paste? Anyone? Bueller?

[puuukeey]

anyone thing steve kinda sounds like sam waterston when he's arguing?

[Flying Llama]

For the first time, I get chills down my spine from iPhone news.

This changes everything, the iPhone is the future. It will surpass anything we have ever expected.

The iPhone has no buttons, what more dynamic interface exists?

[motulist]

Oh please stop drinking the cool-aid. Apple is still way behind the competition--MMS messaging, Flash, Video Recording, GPS, etc., etc.

Way behind.

Oh please yourself. As the iPod has proven time and time again, a great device is not about who has the most features, it's about who has the most well designed features that are easy to use.

[motulist]

Did anyone else notice that the CIO ... had a grammatical error.

"The iPhone has worked effortlessly at Stanford[,] and the user acceptance just astounded us. We have been inundated with orders."

They seriously need to go back to 4th grade grammar. You think someone would have caught that.

Maybe I need to go back to 4th grade grammar [class] too, because I don't see anything wrong with that sentence.

P.S. Your grammar aint perfect either. I know the circumstances are different between a forum comment and a speech, but I'm just saying people in glass houses shouldn't throw stones.

[Syrus28]

So I'm assuming you can't think very far into the future can you?

You seemed to have missed the fact that I'm talking about what the iPhone can become and the capabilities that it will have in the future due to the possibilities that the SDK provides.
Most of those features he named can't be remedied with the SDK.

The iPhone in its current state IS way behind. That is my point. With the introduction of this limitless SDK and beautifully structured delivery system, the iPhone will be leaps ahead of any other mobile platform a year from now.

I truthfully think the iPhone is at its peak in terms of distance from the competition. Apple isn't competing against the no-names they did when they first brought out the iPod [which then led all the other companies to fight an uphill battle]. They are competing with multi-billion dollars like Nokia, Microsoft, RIM, LG, Samsung, Motorola, HTC, Sony Erricson, and soon Google all at once, with each having their eye on the iPhone. Thinking these heavy weight companies will be even farther behind :apple: a year later comes off as a little silly to me, personally. I mean, :apple: is good, but they've never been in such a competitive business before. Im not saying they can't do it, but its not going to be as cut and dry as people are making it out to be.

[jwtseng]

At the end of the stream, Steve asks the press to hang out.... I wonder what was said?

[richard.mac]

4 minutes in...

Did anyone else notice that the CIO from STANFORD (or some nimwit at Apple) had a grammatical error.

"The iPhone has worked effortlessly at Stanford[,] and the user acceptance just astounded us. We have been inundated with orders."
- Bill Clebsch, CIO

They seriously need to go back to 4th grade grammar. You think someone would have caught that.

Can't wait until June!!

what? i assume your still in school as youve probably been taught 'juvenile' English where you are told never to put a comma before 'and'.

Bill Clebsch is simply denoting a break with that comma: "… worked effortlessly at Stanford, [BREAK] and the user acceptance just astounded us. …". i have written a comma before and to denote a break dozens of times in my final year at school and during University and never got corrected... because i used it the RIGHT way.

you have to be careful when putting a comma before 'and' but i assure you theres no rule stating that you cannot. you can probably compare this to the 'an' rule. when at school i was told to always put the word 'an' before a word starting with a vowel. that rule is complete bull as you can also put 'an' before a word that has a vowel sounding first letter such as 'hour' & 'honourable' and some words starting with a vowel have 'a' proceeding them such as 'user' or 'unique' because they are pronounced as if beginning with an initial "y" constant.

sorry for the rant but English is a very complicated language and some rules can never be rounded up in a single sentence.

p.s. dont correct my capitals or apostrophes as thats how i always type on forums.

[tpk2002]

what? i assume your still in school as youve probably been taught 'juvenile' English where you are told never to put a comma before 'and'.

Bill Clebsch is simply denoting a break with that comma: "… worked effortlessly at Stanford, [BREAK] and the user acceptance just astounded us. …". i have written a comma before and to denote a break dozens of times in my final year at school and during University and never got corrected... because i used it the RIGHT way.

you have to be careful when putting a comma before 'and' but i assure you theres no rule stating that you cannot. you can probably compare this to the 'an' rule. when at school i was told to always put the word 'an' before a word starting with a vowel. that rule is complete bull as you can also put 'an' before a word that has a vowel sounding first letter such as 'hour' & 'honourable' and some words starting with a vowel have 'a' proceeding them such as 'user' or 'unique' because they are pronounced as if beginning with an initial "y" constant.

sorry for the rant but English is a very complicated language and some rules can never be rounded up in a single sentence.

p.s. dont correct my capitals or apostrophes as thats how i always type on forums.

He forgot the comma, I added it in the bracket to show what he missed. It is two complete sentences...should be a comma! We are agreeing, I probably should have been a little more clear.

I know my grammar isn't great, but I guess I just expect a Stanford CIO to be able to correctly write a sentence. I'm not trying to prove a point or anything! Just thought it was kind of ironic.

[KurtangleTN]

Wow, I wonder if Jobs himself forces some of these guys (VP of iPhone or whatever) to dress and deliver speeches like him when doing keynotes.

[SandynJosh]

Everyone was going to come out with an iPod killer. Some of them already thought they "owned" the portable music player business.

I don't put a lot of stock in anyone dethroning Apple from their place in the Market be it an iPod or iPhone or iTouch because Apple is fast at hitting a market in a way that people don't expect and under estimate, and then quickly changing the rules of the market so rapidly that the "catchup crowd" is kept off balance.

I wouldn't be surprised that this was behind Apple entering the iPhone market $200 higher then they intended to be. The competition was first thinking that it would be easy to do the same thing, only to find that they had to scrap their plans and start over with a much lower cost factor. Now the feature set in the iPhone has suddenly exploded and requires a whole different network structure to support it, so it's not just a matter of making competitive hardware with feature rich software, but changing the entire system that supports the features.

I was very impressed with what was announced today; mostly because it was waaaaay more than what anyone expected or predicted.

[MacGeek7]

At the end of the stream, Steve asks the press to hang out.... I wonder what was said?

It was a Q&A session. You can read some of it over at Gizmodo (http://live.gizmodo.com/)

[Syrus28]

Everyone was going to come out with an iPod killer. Some of them already thought they "owned" the portable music player business.

I don't put a lot of stock in anyone dethroning Apple from their place in the Market be it an iPod or iPhone or iTouch because Apple is fast at hitting a market in a way that people don't expect and under estimate, and then quickly changing the rules of the market so rapidly that the "catchup crowd" is kept off balance.

I wouldn't be surprised that this was behind Apple entering the iPhone market $200 higher then they intended to be. The competition was first thinking that it would be easy to do the same thing, only to find that they had to scrap their plans and start over with a much lower cost factor. Now the feature set in the iPhone has suddenly exploded and requires a whole different network structure to support it, so it's not just a matter of making competitive hardware with feature rich software, but changing the entire system that supports the features.

I was very impressed with what was announced today; mostly because it was waaaaay more than what anyone expected or predicted.
This is a totally different market though. Apple has not yet even earned 1% market share. There's nothing to kill... The iPod has a 72% market share, and all the others are playing catch up. The iPhone is still young but faces more competition than the iPod has ever seen...

[Matthew Yohe]

It's kindof silly how the calculator icon has gone through revisions of its own:

[bdkennedy1]

Did anyone notice how gaunt Steve looked? It's the first thing I noticed when he came on stage. I hope he's ok, although it took everyone 9 months to even find out about you-know-what.

[LukeHarrison]

Did anyone notice how gaunt Steve looked? It's the first thing I noticed when he came on stage. I hope he's ok, although it took everyone 9 months to even find out about you-know-what.

He's just getting on a bit now. He's not a young man any more.

[ZorPrime]

Did anyone notice how gaunt Steve looked? It's the first thing I noticed when he came on stage. I hope he's ok, although it took everyone 9 months to even find out about you-know-what.

Yeah, i was thinking the same thing. :(

[ZorPrime]

Am I the only one who thinks the remote "Wipe" feature is scary yet kewl at the same time... I can see that being a feature which may really attract large Corps that are IP sensitive...

[MacFly123]

Anyone else notice that in the 2.0 software they changed the calculator icon AGAIN lol??? What is with them and that icon??? Sorry I didn't see the post with the pic above me. I don't like the square buttons. I like the current one.

I am so excited about all this. I have been waiting for a year to get the iPhone and it got even harder now to hold out till the 2nd gen :( The iPhone is approaching the iPod effect and is about to conquer the world :D

[MacFly123]

Watching this presentation gave me chills and actually stirred up more excitement than I have ever had for Apple and their products.

I truly believe every word of what was said at the end of the presentation about "this is the future".

Before this, I thought the iPhone was a truly innovative and great device, but didn't think that it could overtake the actual "SmartPhone" market due to its many Enterprise and software feature limitations.

But now, I believe 100% that the iPhone will become the "Standard" mobile device that everyone has because it will completely engulf the competition within the SmartPhone market. The Exchange support with Activesync blows away the Windows Mobile experience with enterprise exchange data. (Now the only difference between Windows Mobile Exchange support and iPhone Exchange support is the UI experience. It is obvious who wins that.)

The other reason I believe that it will become the "Standard" mobile device is that unlike any other phone on the market, the iPhone now has complete flexibility in how it is perceived and used by the owner.

What other mobile device has the possibility of not only become the best mobile gaming device that is intergrated with phone/photo/web/IM?/etc. for one user (youth/entertainment oriented consumers) and also being the best smartphone with complete Exchange, mobile web, and now outstanding business apps support for a completely different user (business/enterprise oriented consumer)?

Now if I can only gather the strength to wait a few more months for the (crosses-fingers) 3G iPhone + SDK in June to finally get one.

Couldn't have said it better myself! Now everyone has an iPod. In a few years and after they release the iPhone Nano, the iPhone WILL cannibalize iPods and everyone will have an iPhone.

Oh please stop drinking the cool-aid. Apple is still way behind the competition--MMS messaging, Flash, Video Recording, GPS, etc., etc.

Way behind.

WOW... Um, did you happen to hear what Apple announced today??? :rolleyes:

For the first time, I get chills down my spine from iPhone news.

This changes everything, the iPhone is the future. It will surpass anything we have ever expected.

The iPhone has no buttons, what more dynamic interface exists?

I am excited too. It is like watching the iPod back before it exploded, but this time with the iPhone we can totally see it coming.

Everyone was going to come out with an iPod killer. Some of them already thought they "owned" the portable music player business.

I don't put a lot of stock in anyone dethroning Apple from their place in the Market be it an iPod or iPhone or iTouch because Apple is fast at hitting a market in a way that people don't expect and under estimate, and then quickly changing the rules of the market so rapidly that the "catchup crowd" is kept off balance.

I wouldn't be surprised that this was behind Apple entering the iPhone market $200 higher then they intended to be. The competition was first thinking that it would be easy to do the same thing, only to find that they had to scrap their plans and start over with a much lower cost factor. Now the feature set in the iPhone has suddenly exploded and requires a whole different network structure to support it, so it's not just a matter of making competitive hardware with feature rich software, but changing the entire system that supports the features.

I was very impressed with what was announced today; mostly because it was waaaaay more than what anyone expected or predicted.

Good insight. This sure was a fun event :D

[bpa1093]

anyone else think Phil was given a chance to practice his keynote speeches for when he takes over?:D

Yeah, I was kinda wondering about that. But I actually think that Scott spoke better and more clearly.. Phil seemed to look down at the screen and stutter a little bit. But heck, that's better than I could do... I'd probably pass out. I hate public speaking

[bpa1093]

Did anyone notice how gaunt Steve looked? It's the first thing I noticed when he came on stage. I hope he's ok, although it took everyone 9 months to even find out about you-know-what.

He looks like he's getting skinnier and skinnier. Compare this keynote and a keynote from five years ago. whoa!

[joeshell383]

He forgot the comma, I added it in the bracket to show what he missed. It is two complete sentences...should be a comma! We are agreeing, I probably should have been a little more clear.

I know my grammar isn't great, but I guess I just expect a Stanford CIO to be able to correctly write a sentence. I'm not trying to prove a point or anything! Just thought it was kind of ironic.

The sentence is grammatically correct with or without the comma.

[Di9it8]

Am I the only one who thinks the remote "Wipe" feature is scary yet kewl at the same time... I can see that being a feature which may really attract large Corps that are IP sensitive...
iWipe could cause havoc in the wrong hands:D

[overanalyzer]

I truthfully think the iPhone is at its peak in terms of distance from the competition. Apple isn't competing against the no-names they did when they first brought out the iPod [which then led all the other companies to fight an uphill battle]. They are competing with multi-billion dollars like Nokia, Microsoft, RIM, LG, Samsung, Motorola, HTC, Sony Erricson, and soon Google all at once, with each having their eye on the iPhone. Thinking these heavy weight companies will be even farther behind :apple: a year later comes off as a little silly to me, personally. I mean, :apple: is good, but they've never been in such a competitive business before. Im not saying they can't do it, but its not going to be as cut and dry as people are making it out to be.

My feeling is that yes, everyone else is going to be chasing Apple and may catch up and exceed them, even. But the point is that they've created a spark and a drive to do so. Mobile technology has been evolving linearly for years, one small step after another. This has the potential to be the beginning of exponential change, with products and platforms being developed faster and with more innovation than we've seen before. The fact that so many companies with so many resources have had a kick in the ass to get moving is great, as far as I'm concerned.

Am I the only one who thinks the remote "Wipe" feature is scary yet kewl at the same time... I can see that being a feature which may really attract large Corps that are IP sensitive...

The IT shop I work in would absolutely not consider deploying iPhones in our enterprise without this feature. It's the first thing the anti-iPhone, pro-BlackBerry guys I work with bring up. When I told them about this and the other features being added, there was an immediate switch in opinion. Apple got it exactly right with the features they're adding for the enterprise in 2.0, including remote wipe. And keep in mind that you have to be connected to a managed Exchange account to use this...it's not like you can wipe random iPhones as you see fit. Consumers who aren't using their iPhone in a business environment will never know or care about this.

[EmptyPockets]

Did anyone notice that there were a number of apps already in the store when he demoed it?

What are those?

[HaGG]

Was really good, they just keep making it better and better, no other phone will ever close to this.

[ijerry]

wonder in how many days someone uploads the 2.0 firmware to a torrent site. i need something to tinker with and play with some pre-release SDK apps. :D

:apple:

[Avatar74]

Oh God! I hope Jonathan Ive is his successor.

I'd like to see that but since he's a bit down the food chain Peter Oppenheimer seems a more likely choice. If Jobs can manage to stay healthy he might have a legacy like Steve Ross of Time-Warner... Ross was considered a father to many in that company until his death. After Ross, Gerald Levin and those who followed simply were not capable of guiding the company the way he did.

The oddness of Apple is that it is a corporation that is run in many ways like a private company with Jobs, its founder, at the helm. When Jobs is gone, the true direction of the company may be lost with him. His focus on industrial design and self-contained retail is, don't laugh, inspired by the leadership of Dr. Amar Bose, MIT professor and founder of Bose, a private company. Say what you will about their product, but they are an extremely profitable organization focusing dollars heavily on R&D. They also have a strong vertical integration at the retail level... stores in which employees are instructed not to disparage the competition but sell by only focusing on the merits of their own product.

I think that public corporations spell doom for real innovation because they are predicated upon quarterly returns and transitory leadership... two things that are the antithesis of long-term sustainable growth. For Apple's scale, I think they should have remained a private company as that would eliminate the impetus to focus on the short term. It would have been more in line with their managerial philosophy.

Jobs will need to be replaced by someone who has that vision... but their compensation methodology makes me concerned in that, as Warren Buffett has pointed out repeatedly, huge option grants are a recipe for disaster where transitory leadership is concerned. It encourages HR departments to not calculate a truly well-conceived compensation package (options are treated as "play money," as Buffett put it), it falsely inflates earnings, and depending on the magnitude of the grants it occasionally allows relative short-termers entry into the Board of Directors. Their compensation structure needs to change if they're going to attract the right kind of leadership to succeed Steve Jobs.

[pflau]

Did anyone notice how gaunt Steve looked? It's the first thing I noticed when he came on stage. I hope he's ok, although it took everyone 9 months to even find out about you-know-what.

I don't think he looked gaunt, he just let his hair grow out a bit so his face looked thinner.

[bytethese]

iWipe could cause havoc in the wrong hands:D

Companies need to keep disgruntled employees FAR away from an Exchange Console. :)

[skibizkit]

Am I missing something? I'm confused by the statement in the article that says that AIM is available... Where?

[Avatar74]

It's kindof silly how the calculator icon has gone through revisions of its own:

Actually I think it's a less-than-subtle jab at HP. The brown buttons and orange/yellow equals button are on the majority of HP's scientific and business calculators.

Steve Jobs met Steve Wozniak while interning at HP. The story goes that when Woz developed the Apple I, he had to show it to HP because of intellectual property rights over anything he developed during his employ there. HP passed on it, balking at the idea that the average person would ever need a computer.

Strange irony, then, that by December of last year, Apple had surpassed HP's market capitalization, is outpacing their growth, and recently purchased about 50 acres of HP office space no longer used because of layoffs. Apple is in the process of building a second campus on that land to house around 3500 more employees.

If ever there were a pitch for a "Pirates of Silicon Valley II: Apple's Revenge" that would be a great footnote in the same spirit as the "Microsoft now owns part of Apple" footnote on the original 1999 TV movie. Almost funnier than when in 1997 Michael Dell suggested that, were he in charge, he would break Apple up and sell off the parts.

Dell is now shutting down their retail stores.

:D

[AdeFowler]

Just wanted to say what a nice bloke Phil comes across as. I've watched him before and thought he was nervous to the point of being clumsy. Yesterday he was confident and affable.

[mainstreetmark]

I wonder what's up with the new Wifi Store icon (http://octumo.com/blog/2008/03/whats-up-with-phils-wifi-store-icon/)?

http://octumo.com/blog/wp-content/uploads/2008/03/picture-5.png

This is during Phil Shiller's bit, in the first 8 minutes. Its probably nothing more than an icon, but now it represents music, rather than just a down-facing arrow.

It took me forever to understand, but they stuck the itunes store icon on top of the iPod icon, so the arrow was actually pointing at the iPod. It explained why that icon was right justified.

Now that you can re-arrange all that stuff, the down arrow makes no sense?

[bytethese]

Am I missing something? I'm confused by the statement in the article that says that AIM is available... Where?

It's not. No apps will be available until June. AIM sent a developer to Apple for two weeks and the developer was able to create an AIM app as a 'proof of concept'. It looks good and I'm sure the final app will be very similar. :)

[asdavis10]

Did anyone notice how gaunt Steve looked? It's the first thing I noticed when he came on stage. I hope he's ok, although it took everyone 9 months to even find out about you-know-what.

It takes a lot out of someone to maintain a Reality Distortion Field for as long as Steve has. He even seems to be able to channel it through other Apple execs as he did yesterday.

[Evangelion]

It took me forever to understand, but they stuck the itunes store icon on top of the iPod icon, so the arrow was actually pointing at the iPod. It explained why that icon was right justified.

Now that you can re-arrange all that stuff, the down arrow makes no sense?

Where do people come up with these explanations? Seriously? The thing with the icon is simple: they changed it because they will now have TWO icons for two different stores on the device, and they need a good way to differentiate between the two.

[arkitect]

Did anyone notice how gaunt Steve looked? It's the first thing I noticed when he came on stage. I hope he's ok, although it took everyone 9 months to even find out about you-know-what.

Yeah, i was thinking the same thing. :(

Crikey! Only if you compare him with Phil Schiller. :o

Phil's got the potential to be a decent "figure-head" for Apple but he really needs a bit of a style make-over. ;)

[Hooka]

Where do people come up with these explanations? Seriously? The thing with the icon is simple: they changed it because they will now have TWO icons for two different stores on the device, and they need a good way to differentiate between the two.

You just summed up basically 95% of the post on this entire website.

[Sweetbike40]

We have so many fun apps to look forward to!!! I can't wait!! It's amazing what the iPhone and iPod Touch will be able to do!!!! OMG!! SO COOL!!!

[jtm235711131719]

4 minutes in...

Did anyone else notice that the CIO from STANFORD (or some nimwit at Apple) had a grammatical error.

"The iPhone has worked effortlessly at Stanford[,] and the user acceptance just astounded us. We have been inundated with orders."
- Bill Clebsch, CIO

They seriously need to go back to 4th grade grammar. You think someone would have caught that.

Can't wait until June!!

The comma? Those dimwits...:)

[mdntcallr]

The video quality is really good right now. I'm guessing that a lot of people haven't tried watching it yet. Usually, right after an event, I get blocky video. :D

what do you expect?
This was a developer SDK release. not a hugely popular event. though it's going to be great for endusers in long run. Now, if they released the long awaited 3G iphone... there would be tons of people watching it.

[sleepingworker]

Oh God! I hope Jonathan Ive is his successor.

Mr. Ive is the man! He makes me wish I had studied ID in college.

Also another photo of the "Brainstorm new Apple Rumors" on his calendar. What does this mean? Do they meet in a room and come up with fake rumors? lol

[twoodcc]

the video isn't working for me. has anyone else tried it today?

[Evangelion]

Oh God! I hope Jonathan Ive is his successor.

Um, what makes you think that person specializing in industrial design would be a good CEO? Besides, Ive is a shy person who hates the limelight. Being a CEO of apple would make him the center of the attention.

No, keep Ive doing what he does best: industrial design

[Steve Jobs=God]

Mr. Ive is the man! He makes me wish I had studied ID in college.

Through a bizarre coincidence i actually used to know Ive, well i say know, his grandad was in the same residential home as my nan and i used to talk to him alot, and he'd tell me about how his grandson is over in america designing those fancy new 'apple computer thingys' and then i met him a few times when he came to visit, probably a good thing i wasn't a Apple fanatic back then like i am now, or else i would have probably moistened myself :D

[Quillz]

The IT shop I work in would absolutely not consider deploying iPhones in our enterprise without this feature. It's the first thing the anti-iPhone, pro-BlackBerry guys I work with bring up. When I told them about this and the other features being added, there was an immediate switch in opinion. Apple got it exactly right with the features they're adding for the enterprise in 2.0, including remote wipe. And keep in mind that you have to be connected to a managed Exchange account to use this...it's not like you can wipe random iPhones as you see fit. Consumers who aren't using their iPhone in a business environment will never know or care about this.And thus, I see this as a mistake. If a regular average person loses their iPhone with all their contacts, songs, data, etc. shouldn't they be able to go home and remotely wipe their iPhone, as well? Sure, there may not be truly sensitive data on the iPhone, but there should always be that option. Certainly if I lost my phone for any reason, I wouldn't want some random person knowing all my contacts, etc.

[cleverbloke]

the video isn't working for me. has anyone else tried it today?



it worked for me but its out of sync last night

i was hoping by today they would have fixed it to be in sync at least in the download version but alas nope its still about 2 secs out

[Cameront9]

Strange irony, then, that by December of last year, Apple had surpassed HP's market capitalization, is outpacing their growth, and recently purchased about 50 acres of HP office space no longer used because of layoffs. Apple is in the process of building a second campus on that land to house around 3500 more employees.

If ever there were a pitch for a "Pirates of Silicon Valley II: Apple's Revenge" that would be a great footnote in the same spirit as the "Microsoft now owns part of Apple" footnote on the original 1999 TV movie. Almost funnier than when in 1997 Michael Dell suggested that, were he in charge, he would break Apple up and sell off the parts.



:D

Glad to know I'm not the only one that would love to see a sequel made to that movie...I think there are a lot of great stories from the last decade that would make a great movie....The original is excellent...factually inaccurate in a few places, but they made a great drama of it...

[sleepingworker]

Glad to know I'm not the only one that would love to see a sequel made to that movie...I think there are a lot of great stories from the last decade that would make a great movie....The original is excellent...factually inaccurate in a few places, but they made a great drama of it...

Just Netflixed "Pirates of Silicon Valley" as I have never seen it. Funny but inspired casting.

[skiesforme]

Wow, I wonder if Jobs himself forces some of these guys (VP of iPhone or whatever) to dress and deliver speeches like him when doing keynotes.

I could not agree more. It's as if SJ teaches (his) Keynote lingo:-
"Starting today..."
"We are so excited... "
"...in 'every' iPhone..."
..etc etc.. you know it.. they all sound so similar :)

[kagharaht]

Just Netflixed "Pirates of Silicon Valley" as I have never seen it. Funny but inspired casting.

OMG... That movie is so full of inaccuracies that its quite ridiculous. Go here for the real stuff.

http://folklore.org/StoryView.py?project=Macintosh&story=On_Xerox,_Apple_and_Progress.txt&sortOrder=Sort%2520by%2520Date&detail=medium&search=XEROX

[sleepingworker]

OMG... That movie is so full of inaccuracies that its quite ridiculous. Go here for the real stuff.

http://folklore.org/StoryView.py?project=Macintosh&story=On_Xerox,_Apple_and_Progress.txt&sortOrder=Sort%2520by%2520Date&detail=medium&search=XEROX

If you have a moment, please list some of the things that they got wrong. I won't receive the dvd for a few days. Thanks.

[sleepingworker]

OMG... That movie is so full of inaccuracies that its quite ridiculous. Go here for the real stuff.

http://folklore.org/StoryView.py?project=Macintosh&story=On_Xerox,_Apple_and_Progress.txt&sortOrder=Sort%2520by%2520Date&detail=medium&search=XEROX

Oh, and thanks for the article!

[Cameront9]

OMG... That movie is so full of inaccuracies that its quite ridiculous. Go here for the real stuff.

http://folklore.org/StoryView.py?project=Macintosh&story=On_Xerox,_Apple_and_Progress.txt&sortOrder=Sort%2520by%2520Date&detail=medium&search=XEROX

I don't think it's so much as they got it wrong as they took creative license in writing the story. Most of the little anecdotes depicted in the movie are true, at least in part. If you explore the folklore.org site, you'll find another instance of the first Mac demo to Microsoft, which is depicted in the film almost exactly as it happened.

You might also be interested in "Fire in the Valley," which is the book that the film was loosely based on...

[exigentsky]

That's pretty impressive. Go Spore and Super Monkey Ball! :p

[TheSlush]

I think that public corporations spell doom for real innovation because they are predicated upon quarterly returns and transitory leadership... two things that are the antithesis of long-term sustainable growth.

Great observation!

[TheSlush]

Actually I think it's a less-than-subtle jab at HP. The brown buttons and orange/yellow equals button are on the majority of HP's scientific and business calculators.

Interesting HP theory on the calculator buttons there, but actually I think it's just an homage to Braun's 1960s calculator design (http://www.air-port.com/blog2/07/19/2007/iphone-calc-braun-et66/).

Here's an interesting Gizmodo article about how Apple/Ive have taken a lot of inspiration from old Braun products designed by Dieter Rams:

1960s Braun Products Hold the Key to Apple's Future (http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future)

[TheSlush]

Also another photo of the "Brainstorm new Apple Rumors" on his calendar. What does this mean? Do they meet in a room and come up with fake rumors? lol

That Easter egg is classic! Love Apple's sense of humor with those of us reading the rumor sites (who of course are the ones to discover those hidden gems in the first place)!

[abrooks]

Now available in HD. (http://www.apple.com/quicktime/qtv/iphoneroadmap/)

p.s. Anybody know how to download the HD, look sweet on an Apple TV.

[KlarkKent007]

I watched it last night streaming on my iPhone. The quality was incredible.

I was pleasantly surprised. If they can deliver content like this now, imagine what can be done in June.

[crees!]

Now available in HD. (http://www.apple.com/quicktime/qtv/iphoneroadmap/)

p.s. Anybody know how to download the HD, look sweet on an Apple TV.

This is 2 MB larger than the other. Doubt it's HD though. I'd like to know how to track down these URLs too.

http://events.apple.com.edgesuite.net/rtp20e92/iphone/08770365506i_2_ip.mp4

[sleepingworker]

Here's an interesting Gizmodo article about how Apple/Ive have taken a lot of inspiration from old Braun products designed by Dieter Rams: 1960s Braun Products Hold the Key to Apple's Future (http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-future)

Thanks for posting the article. Dieter Rams was (now retired) a wonderful designer and Jonathan Ive has taken his ID spirit (and 10 principles of good design) into this Century.

[aznkid25]

http://movies.apple.com/movies/us/podcast/iphoneroadmap/march_2008_IPOD.m4v