Dealer Cost

[anfield11]

Anyone any idea what a dealer would pay Apple for a MacBook Air? That is their cost? Thanks

[Mactagonist]

Well, amazon is offering a $50 rebate. So you can assume that there is at least $50 in profit there.

[anfield11]

LOL.....Loss leader!!

[w00tini]

a client of mine is an authorized apple reseller (music store). he said it has GP in the 'single digits'. These guys make bread off of the software sales, not the hardware.

[CanadaRAM]

If it is anything like other Apple cpus, the dealer gets between 3% and 7% discount off list price.

[dawnraid]

If it is anything like other Apple cpus, the dealer gets .....
OMFG do you even know what a cpu is, it is the processor inside the box , not the box itself. I think you meant to say other apple computers.

[iHerzeleid]

OMFG do you even know what a cpu is, it is the processor inside the box , not the box itself. I think you meant to say other apple computers.

He knows what he is talking about.

[Zorn]

OMFG do you even know what a cpu is, it is the processor inside the box , not the box itself. I think you meant to say other apple computers.

cpu also being an acceptable abbreviation for computer

[Sesshi]

Yes but he's still not right :p

System / Main Unit is a usable alternative.

Single-digit margins for resellers, especially smaller ones, don't surprise me. A long time ago I used to work with the Special Projects department of a consultancy, and we jointly bought a smallish specialised Apple retailer to streamline acquisition and training. I was quite surprised at the thin margins even back in the days of a midrange Mac desktop costing in excess of $3K without monitor.

[Feverish Flux]

OMFG do you even know what a cpu is, it is the processor inside the box , not the box itself. I think you meant to say other apple computers.

A computer unit is called a CPU in the biz. He called it the correct term.

[Sesshi]

A computer unit is called a CPU in the biz. He called it the correct term.

Not where I'm from. Maybe it's a cultural thing.

[CanadaRAM]

Jeebus murphy.

Apple COMPUTERS. And routers and Airports and AppleTVs and anything Apple with a CPU in it have 3% - 7% dealer margin typically.

as opposed to Apple accessories and wristbands and cables and the other miscellaneous junk. Which typically have a higher dealer margin.